-->

3 Ways To Tell Whether Your Metrics Are Tricking You

metricstrick

This post originally appeared on the Evergage blog. B2B marketing can often feel like a big black box. While companies have access to a wealth of customer behavior analytics, these same data points can be extremely deceptive. Take a metric as simple as ‘time on page,’ for instance. If we notice audiences spending a good chunk of time on specific website sections, we might conclude that they’re engaged with our content. In reality, however, audiences might be spending time on these webpages because they’re confused and struggling to find the information that they need. It’s easy for marketers to take…


Baca Juga


This story continues at The Next Web



from The Next Web http://ift.tt/1sS4hHL

via IFTTT

Related Posts

Berlangganan update artikel terbaru via email:

0 Response to "3 Ways To Tell Whether Your Metrics Are Tricking You"

Post a Comment

Iklan Atas Artikel

Iklan Tengah Artikel 1

Iklan Tengah Artikel 2

Iklan Bawah Artikel