Doubleclick Bid Director Examination Answers - University For Ads

DoubleClick Bid Manager Exam Answers - Academy for Ads

For Floodlight tags to properly attribute in-app conversions, what needs to locomote on inside the app?

The tag needs to hold out assigned an app ID
In-app conversions are non currently supported
The app developer needs to exceed device ID into the dc_rdid parameter
The tag needs to hold out laid equally INS tag amongst mobile capacity

In which 2 tags tin macros hold out added? (select two)

(Select All Correct Responses)
Click tracker
Dynamic targeting key
Image
Floodlight

When creatives are published from Studio, what creative type is laid inward DoubleClick Campaign Manager?

Image
Rich Media
HTML5 banner or In-stream video
Custom Display Interstitial

When assets are added to an existing creative, where volition these updates automatically appear?

Updates look equally a novel creative
In hereafter advertizing creative assignments, but non inside existing ads
Within the ads where the creatives are assigned
In the creative preview, but non inward currently assigned ads

Where are DoubleClick Campaign Manager too Bid Manager linked?

Admin subaccounts
Floodlight configuration
Advertiser properties
Campaign properties

What information is provided inward Video Verification?

Information close ads that served on the same page
Resolution too flake charge per unit of measurement details
Video histrion size too its viewability
Asset too transcoding validation

What 2 methods mensurate impressions served inward a mobile app? (select two)

(Select All Correct Responses)
Serving mobile creative direct through DCM
1x1 impression tracker
Mobile tracking ad
Click tracker ad

What functionality is available to care conversion information using the API? (select two)

(Select All Correct Responses)
Run
Insert
Update
Delete

Which Reporting tab tin generate spreadsheet reports, but non charts?

Report Builder
Attribution
Insights
Verification

What Floodlight characteristic tin hold out used to exercise a custom audience listing that targets customers who purchased a specific production or service?

Sales Floodlight tags that capture revenue
Dynamic Floodlight tag that sources production or service IDs
Custom Floodlight variable that captures the production or service ID
Custom 1x1 pixel that fires when the production or service page loads

Which 2 features may hold out used to log additional information close a click? (select two)

(Select All Correct Responses)
Image origin tags
Landing page URL suffix
Event tags
Dynamic targeting keys

If a publisher serves a placement tag later on the crusade destination date, what advertizing volition serve?

The backup image
Influenza A virus subtype H5N1 generic ad
The default ad
Nothing volition serve

What is the bound to recollect log information from a Data Transfer (DT) Google Bucket?

Unlimited
thirty days
1 year
lx days

What department inside a Floodlight activity's settings allows users to add together publisher tracking tags?

Google Tag Manager
Custom Floodlight variables
Advanced properties
Dynamic tags

What object inward DoubleClick Campaign Manager is equivalent to a creative inward Bid Manager?

An ad
Influenza A virus subtype H5N1 creative
Influenza A virus subtype H5N1 campaign
Influenza A virus subtype H5N1 placement

What timezone is used inward information transfer (DT) timestamps for impression too click files?

Eastern Time (ET)
The advertiser's timezone
The user's timezone
Coordinated Universal Time (UTC)

What is required to rail mobile app conversions using Floodlight tags?

Influenza A virus subtype H5N1 dynamic publisher pixel implemented inward the Floodlight tag
Influenza A virus subtype H5N1 Floodlight tag amongst the activities laid to collect in-app variables, available inward DT files
Influenza A virus subtype H5N1 user-resettable device identifier passed to both Floodlight tags too the advertizing tags running inward apps
An HTML5 macro added to the Floodlight tag too advertizing tag, too uploaded inward the SDK

When would a VPAID property hold out used?

For videos served on mobile devices
As a backup for a VAST asset
When VAST is non supported
When a video advertizing contains interactive features

Paid search dimensions inward Report Builder are compatible amongst which metric?

Downloaded impressions
Cost Per Click
Paid Search Revenue
Active View

What are 3 benefits of using Internal Redirect tags? (select three)

(Select All Correct Responses)
Reduce latency on ad-serving
Saves fourth dimension from having to negotiate deals amongst the publisher
Richer domain information inward DoubleClick Verification
Standardize a counting method amongst DoubleClick publishers

When a "plan" is executed inward DoubleClick Planning, what information is pushed to DoubleClick Campaign Manager?

Influenza A virus subtype H5N1 dynamic feed that tin hold out speedily implemented into DoubleClick Studio
Influenza A virus subtype H5N1 listing of creative specs for implementing the deals inward Bid Manager
TrueView placements for running on YouTube properties
Influenza A virus subtype H5N1 listing of placements y'all intend to purchase too the publishers you're buying inventory from

When trafficking a campaign, what activeness triggers the automatic creation of a default advertizing for display placements?

Adding a rich media creative at the crusade level
Adding an ikon creative at the advertiser level
Adding an HTML5 creative at the crusade level
Adding an ikon creative at the crusade level

nventory purchased inward a media invention is entered equally what?

Placements
Floodlight tags
Campaigns
Landing pages

In DDM Reporting's Insights tab, which 2 cards present a snapshot of performance? (select two)

(Select All Correct Responses)
Video Player Size
Paid Search Ad
Creative Type
Device Usage

What are the required settings to give a user access to reporting for a specific advertiser?

Create a user role, too assign the advertiser equally the sub-account.
Ask the advertiser to ship an electronic mail to support, granting access to their reporting data
Create a user profile amongst a reports-only user role, too filter for that advertiser
Schedule a study to hold out sent to the user, automatically granting them access to that data

What happens when a user meets the frequency cap for an ad?

Another advertizing or a default advertizing is served
Ads halt serving to that user
Ads serve at a lower CPM
The placement stops serving to that user

At what degree tin landing pages hold out set, then they are the same across multiple ads?

Ad
Creative
Account
Placement

What study inward Report Builder shows the issue of unique users who cause got interacted amongst ads?

Cross-Dimension Reach
Standard
GRP
Path to Conversion

What targeting rules are needed to display the right advertizing to users who cause got viewed (but non purchased) a product?

Positively target all production viewers AND negatively target all production purchasers
Positively target all production purchasers AND negatively target all production viewers
Negatively target all production purchasers AND collect purchase IDs using u-variables
Positively target all production viewers AND collect purchase IDs using u-variables

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are 2 major differences from the unpivoted report? (select two)

(Select All Correct Responses)
Each conversion gets its ain row amongst interactions inward course columns
Rows too columns are flipped
Each interaction gets its ain row amongst interactions spread across rows
Rows too columns aren't affected yesteryear a pivot, but tin alone hold out filtered when unpivoted

What describe of piece of occupation organisation human relationship construction should hold out used to part Floodlight tags too audience lists, piece maintaining an advertiser's private describe of business?

Shared billing profiles
Dynamic tags
Influenza A virus subtype H5N1 "parent/child" relationship
An account/advertiser relationship

Which 2 tabs inward DDM Reporting render access to viewability data? (select two)

(Select All Correct Responses)
Report Builder
Verification
Summary
Attribution

What 2 methods count impressions on site-served creatives? (select two)

(Select All Correct Responses)
Mobile tracking ad
Click tracker ad
1x1 impression tracker
Tracking Ads

When a Top Conversion Paths study shows that most users locomote inward the purchase wheel amongst a rich media interaction, what activeness tin hold out taken to optimize the campaign?

Target remarketing lists for all ikon creatives
Assign the ad's frequency cap to i impression per day
Allocate to a greater extent than budget to edifice meliorate video creatives

Create a sequential rotation amongst the Rich Medi