Hubspot Content Marketing

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Hubspot Content Marketing 2018

Get Certified inwards Hubspot Content Marketing Now!

 

 

Which is truthful close content in addition to its human relationship amongst the Inbound Methodology?

Content is needed to attract people to your site.
Content is needed to attract visitors in addition to convert them into leads
Content is needed to closed leads into customers in addition to plough customers into promoters.
All of the above

What are the 4 stages of the Inbound Methodology?

Identify, Connect, Explore, in addition to Advise
Find, Engage, Convert, in addition to Nurture
Awareness, Consideration, Decision, in addition to Delight
Attract, Convert, Close, in addition to Delight

True or false? Content marketing is a relatively novel practise that became pop inwards the 1950’s amongst the nail of advertising firms.

True
False

All of the next are content marketing practices EXCEPT:

Social media posts
Blogging
Technical SEO
Email copy

Which best describes the content marketing in addition to inbound marketing relationship?

Both are valuable in addition to accept a lot of fourth dimension in addition to work. It's best to focus your fourth dimension on i or the other.
If you lot do both thus you'll last competing amongst yourself.
H5N1 bang-up content marketer doesn't demand to do inbound marketing.
Success relies on both every bit each serves a dissimilar function.

What’s the best agency to have got your business’ storey remembered in addition to shared?

Explain the value of your products in addition to services in addition to how you're the best at what you lot do.
Explain your history inwards detail.
Show the ROI you lot tin pick out your customers.
Create emotional alignment betwixt your work organisation in addition to your prospects in addition to customers.

Every storey has these iii storytelling elements. What are they?

A)  Characters, conflict, in addition to resolution
B)  Conflict, idea, in addition to resolution
C)  Conflict, spark, in addition to conclusion
D)  Characters, conflict, in addition to interest

True or false? If prospects tin acquire the answers to their questions in addition to see themselves every bit characters inwards your story, they’ll last to a greater extent than probable to purchase from you.

A)  True
B)  False

Fill inwards the blank: The conflict inwards your content’s storey should focus on the ____________.

A)  prospects' needs
B)  prospects' phase of the buyer's journey
C)  prospects' problems
D)  All of the above

Which of the next is NOT a storytelling best practice?

A)  Your storey should last clear in addition to concise
B)  Create emotional appeal through your content
C)  Use the third-person squall for of view
D)  Be consistent in addition to authentic

True or false? The conflict inwards this spider web log article is preventing squad burnout.True

False

Fill inwards the blank: This spider web log post is written from a _____________.

A)  First-person squall for of view
B)  Second-person squall for of view
C)  Third-person squall for of view
D)  None of the above

True or false? After you lot digest cloth it’s best to attempt in addition to seat ideas together immediately.

A)  True, because the best ideas come upwards inwards the offset xxx seconds of consuming content.
B)  True, because the cloth is fresh inwards your mind.
C)  False, you lot desire to give your heed a interruption to procedure the information.
D)  False, you lot offset demand to write concepts downwards to organize everything.

Fill inwards the blank: __________ is when you lot think of an thought out of nowhere.

A)  Aha moment
B)  Spontaneous ideation
C)  The eureka moment
D)  Thought spawning

Joan owns a domestic dog walking work organisation in addition to read a spider web log post that explained search engines are a bang-up house to generate ideas on what people are searching for. Joan starts off her enquiry past times typing inwards 'dog walking tip' to see what insight she tin find. Fill inwards the blank: Joan notices that when she types inwards 'dog walking tip' the search engine offers some helpful suggestions on pop searches, similar 'dog walking tips in addition to tricks.' This is known every bit _________.

related searches
autocomplete
proposition finder
Google search queries

True or false? The goal of a braindump is to have got everyone construction ideas they’ve seat together.

True
False

All of the next are examples of a SMART goal EXCEPT:

A)  Increase twelvemonth over twelvemonth traffic past times 30%.
B)  Significantly cut back the amount of fourth dimension the squad spends on creating content.
C)  Add 5 novel content formats to the website past times destination of year.
D)  All of the inwards a higher house are SMART goals.

You only landed your dream chore every bit a content creator at a local startup. It’s your offset calendar week in addition to your boss asks you lot to perform a content audit to acquire acquainted amongst the company’s collateral every bit good every bit organize it. Where powerfulness you lot start looking for content that already exists?

Talk amongst the sales team
Check amongst to a greater extent than tenured employees
Look through the company's CRM in addition to CMS
All of the above

When it comes to a long-term content strategy, what is an of import buyer persona trait?

Demographics
Challenges
Identifiers
All of the above

Fill inwards the blank: When identifying buyer’s journeying content for a long-term content strategy, it’s of import to focus on content for the ___________ stage(s).

Awareness
Consideration
Decision
All of the above

True or false? H5N1 buyer’s journeying is ever-evolving. You should create updates every bit you lot acquire to a greater extent than close your buyer persona.

True
False

All of the next are attributes of a content creation workflow EXCEPT:

How much coin it volition terms to consummate initiative
Identifies exterior influencers who volition last contributing
Identifies in addition to organizes who is inwards accuse of specific tasks
Breaks downwards all of the piece of work needed to consummate a specific initiative

How many rounds of edits should content undergo earlier beingness finished?

1
2-4
Post your content i time it's finished in addition to edit every bit you lot have feedback.
As many times every bit you lot perchance can

Fill inwards the blank: The inwards a higher house graphic uses a ___________ to aid organize hosted files.

A)  linear discussion formula
B)  acronym-based system
C)  nomenclature system
D)  Word association connector

True or false? Your content creation framework should remain consistent over time.

True, the best agency to remain efficient is to stick amongst a process.
True, the investment to update a procedure tin last real expensive in addition to fourth dimension intensive.
False, every bit work organisation goals in addition to content change, thus should your procedure to back upwards them.
False, your procedure should last updated every fourth dimension a novel squad fellow member joins.

True or false? If you lot desire to create bang-up content, thus you lot demand to hire an in-house content creator.

True
False

What tin you lot do to create a headline to a greater extent than compelling?

Broaden the topic
Make a hope to the reader
Over 5 words
Use special characters to aid it stand upwards out

The next enquiry pertains to the spider web log post shown below: The inwards a higher house spider web log post is an illustration of which type of headline format?

List format
How-to format
Secret of format
Negative angle format

True or false? Effective writers start past times filling inwards the principal points of their content in addition to salve writing the introduction in addition to conclusion for after they’ve written their piece.

True, it tin last overwhelming to write an introduction offset without knowing where the content is headed.
True, the introduction is ever the easiest component subdivision to write.
False, writing an introduction offset volition aid align the residue of the article.
False, you lot should write your conclusion earlier your introduction.

True or false? When possible, you lot should attempt in addition to exercise extensive vocabulary inwards your writing.

True, extensive vocabulary makes you lot appear to a greater extent than credible in addition to confident.
True, people create purchasing decisions based on if you lot expression smarter than your competitors.
False, extensive vocabulary makes you lot appear less credible in addition to confident.
False, extensive vocabulary takes upwards likewise much infinite on a page.

Fill inwards the blank: The next judgement is an illustration of ____________ voice? “The grocery shopping was done past times your father.”

Active
Passive
Reactive
Subtle

How could this judgement last corrected to cutting our fluffy words? “I actually only desire to locomote to the store to purchase groceries inwards social club to last be prepared for the week.”

“I actually desire to locomote to the store to purchase groceries inwards social club to last prepared.”
“I only desire to locomote to the store to purchase groceries inwards social club to last prepared for the week.”
"I desire to locomote purchase groceries at the store to last prepared for the week.”
“I actually desire to locomote to the store to purchase groceries inwards social club to last prepared for the week.”

True or false? Never exercise acronyms inwards your writing.

True, this helps avoid confusion.
True, deleting acronyms makes your content to a greater extent than welcoming.
False, exercise acronyms sparingly.
False, your audience volition know what the acronyms mean.

Which of the next do you lot demand to include inwards a republished slice of content to hold SEO ascendance in addition to attribute value to the appropriate website or author?

Inbound link
Canonical tag
Anchor text
H5N1 in addition to B

How tin a third-party website avoid duplicate content issues amongst republishing your content?

Add a tracking URL
Update the content to arrive different
Have the third-party seat out it at the same fourth dimension every bit the master copy piece
Add a NoIndex tag

How long should you lot hold back earlier republishing a slice of content to a novel website?

It depends, hold back until you lot have got at to the lowest degree 5 inbound links.
You shouldn't wait. Republish it immediately.
Two weeks
One week

You have got a top-performing spider web log post that you lot desire to republish. Which platforms should you lot republish it to?

Only websites that you lot have got partnerships amongst every bit you lot won't have got to pay for it.
As many websites every bit possible; the to a greater extent than sites the to a greater extent than impressions the content volition receive.
Only sites that are relevant to your work organisation in addition to industry.
You shouldn't republish content because you'll have got duplicate content issues.

You are trying to plough an ebook into a checklist, which method should you lot proceed inwards heed when repurposing content?

DART
BASE
ACE
ARC

You tin exercise weekly content activities to grow into which type of long-form content offer?

Case study
Ebook
Webinar
All of the above

True or false? H5N1 do goodness of organic content promotion is that it allows you lot to demo your content to a highly specific audience.

True
False

When is the most effective fourth dimension to boost content on social media?

When it's performing well
When it has a call-to-action that links to your website
When it showcases i of your products or services
If budget is permitting, thus you lot should boost every social media post

True or false? You should post the same message across all of your social channels.

True, redundant messages ensure that your audience volition see it in addition to you lot acquire the highest reach.
True, posting the same message volition aid you lot salve fourth dimension that you lot tin exercise on to a greater extent than of import initiatives.
False, you lot should customize the message based on the platform.
False, post the same message to Twitter in addition to Facebook, but update LinkedIn every bit it's to a greater extent than of a B2B social platform.

Fill inwards the blank: ______________ is used to attain the best possible content promotion outcome.

Optimization
Saturation
Experimentation
Consistency

True or false? You should initially pass less fourth dimension promoting your content than you lot did creating it, thus you lot tin increment your content output.

True
False

You tin mensurate create awareness past times all of the following, except?

How high you lot rank inwards search engine results.
How many press releases be on your website.
Level of engagement on your social channels.
Inbound links coming to your website.

True or false? It’s best to create upwards one's heed a few telephone commutation metrics in addition to stick to them.

True
False

Fill inwards the blank: All of the next are engagement signals that aid you lot empathize your content’s effectiveness, except for _______________.

likes in addition to shares on a Facebook post
sharing the give cheers you lot page to an offering someone only downloaded
comments on a recent spider web log post
electronic mail ship rate

Your boss asks you lot to study on how your content crusade has contributed to his atomic number 82 generation goals. What metric do you lot study on to demonstrate its contribution?

Social engagements
Returning spider web log subscribers generated from your campaign
Total leads generated from your campaign
Increase of create awareness

Fill inwards the blank: You had a successful squad coming together where you lot were able to evidence the ROI of your content marketing efforts. However, your boss wants to a greater extent than details on the content path that helped closed leads into customers. You could do this past times creating a(n) ______________.

attribution report
referrals report
sales report
None of the above

One calendar month into a three-month atomic number 82 generation campaign, it becomes clear your electrical flow innovation to ambit your goal of 10 marketing qualified leads (MQLs) goal does non expression feasible. What option volition you lot introduce during adjacent week’s coming together amongst your CEO?

You introduce an updated crusade content innovation to ambit your laid SMART goals, based off of the offset month’s data.
You introduce updated SMART goals improve aligned amongst your projected MQLs for the campaign’s remaining 2 months, based off the offset month’s data.
You concord dorsum on reporting the progress on that especial SMART goal for the campaign, inwards hopes of things picking up.
You advise staying the course of teaching on the electrical flow SMART goals in addition to planned content marketing activities, noting that i calendar month of information is non plenty to justify changing your SMART goal.

Once you're able to quantify your metrics, what is the adjacent measuring inwards developing a growth mindset?

Create a facebook audience
Select a marketing channel to focus on
Start looking for weaknesses inwards your funnel
Start looking for strengths inwards your funnel

What does the pump band of the bullseye framework represent?

Your possibility channels
Your long-shot channels
The channels you lot haven't tested yet
Your top-performing channels

Fill inwards the blank: When conducting a test, it should piece of work to uncover _______________.

the terms to attain a client through this channel
the amount of customers available through this channel
whether or non you lot should last acquiring these customers
All of the above

You’re the Marketing Director for a global fiscal company. The holidays are approaching in addition to your boss wants to improve the company's bottom describe past times 7%. You host a squad coming together where the goal is to position opportunities to test, thus assign tasks to squad members to start implementing right away. Is this approach correct?

Yes, the entire squad is introduce in addition to participating.
Yes, but create certain to assign the essay to the appropriate squad members.
No, ideation in addition to implementation should last done inwards split meetings.
No, you lot demand blessing from your boss earlier running a serial of tests.

True or false? If your marketing tests have got over a 50% failure rate, thus you’ve done something wrong.

True, the bulk of your tests should last successful.
True, you lot should never have got over a 50% failure charge per unit of measurement amongst your tests.
False, the purpose of a essay is to evidence or disprove your hypothesis.
False, you lot demand to perform plenty tests that to a greater extent than than 50% fail.

Fill inwards the blank: The goal of a marketing essay is to _____________.

continuously optimize your channels
uncovering a scheme that plant in addition to stick amongst it
demo your competitors that you lot know what you’re doing
All of the above

True or false? When instilling a growth mindset inside your organization, it’s to a greater extent than of import to have buy-in from the client back upwards squad than the products in addition to services team.

True
False

Fill inwards the blank: H5N1 shortcut to improving your SEO is to ____________.

continuously optimize your pages based on updated keyword research
acquire referenced on sites that already rank well
add together to a greater extent than keywords to a page you lot desire to rank for
exercise to a greater extent than images than text

Fill inwards the blank: __________ is when you lot aid guide your prospects through purchasing your products or services.

Value-add guidance
Concierge on-boarding
Success channeling
Premier showcasing

Your boss has tasked you lot amongst writing a companionship storey that volition aid create them stand upwards out from their competitors. Keeping this inwards mind, what’s the most effective enquiry you lot should start with?

What are you lot offering?
How volition this aid your audience?
Why are you lot doing what you lot are doing?
None of the above

True or false? You demand conflict to enjoin an impactful story.

True, people attention to a greater extent than close the conflict than the resolution.
False, conflict entirely reduces the connexion of what you're trying to communicate.
False, your storey is potent plenty to explicate the value of your products in addition to services.
True, conflict helps construct developmental in addition to emotional connections.

Fill inwards the blank: When you lot enjoin a storey in addition to the grapheme is your audience, you lot should enjoin the storey amongst a ___________.

first-person squall for of view
second-person squall for of view
third-person squall for of view
All of the above

True or false? When identifying raw cloth for generating ideas, it’s best to stick amongst a specific expanse of focus. This agency you lot tin locomote an skillful inwards generating ideas inwards this field.

True
False

You’re a content creator for an automobile dealership. You’re looking for some inspiration to aid generate novel content ideas for an upcoming vacation promotion. What source powerfulness you lot uncovering valuable in addition to last inspired by?

Motor Trend Magazine
Wall Street Journal
TIME Magazine
All of the above

How tin you lot uncover your buyer personas’ reading habits?

Include a enquiry on a form
Interview some of your best customers
Make a listing of publications you lot read
H5N1 in addition to B
All of the above

Which of the next is NOT a category you lot should organize your content audit by?

Content title
Buyer's journeying stage
Content length
Marketing funnel stage

Fill inwards the blank: H5N1 content compass helps organize monthly initiatives past times ____________.

SMART goals
sales campaigns
theme(s)
All of the above

Fill inwards the blank: To proceed your content calendar agile, it shouldn’t extend to a greater extent than than ___________.

2 weeks
i month
iii months
half-dozen months

You asked your colleague to supply feedback on a spider web log post you lot lately wrote. When they sent you lot their feedback, they made edits direct inwards the doc. Is this a best practise for a content editing process?

Yes, because having an editor consummate your content ensures it volition read good to others.
Yes, a content editor's role is to create updates the agency they see fit.
No, the editor should have got tracked changes which would have got shown you lot where they would apply recommended edits.
No, they should have got laid upwards a coming together to utter over each edit thus you lot could apply them together.

Fill inwards the blank: When creating a headline for your content, you lot should come upwards up amongst ___________ dissimilar headlines.

1
2-3
5-10
At to the lowest degree 10

The next enquiry pertains to the spider web log post shown below: The inwards a higher house spider web log post is an illustration of which type of headline format?

List format
How-to format
Secret of format
Negative angle format

When republishing your content, how tin you lot create certain the republished post stands out inwards contrast to your master copy post inwards search engine final result listings?

Update the headline
Use a novel author
Add sub-headings to each section
All of the above

True or false? You should entirely include a call-to-action on a spider web log post i time the offering is launched.

True, if you lot don’t have got a relevant call-to-action, thus exit blank.
True, i time you lot seat out a spider web log post, it’s non a best practise to update calls-to-action over time.
False, ever supply a adjacent step, fifty-fifty if it’s to sign upwards for electronic mail updates.
False, adding a relevant call-to-action to a spider web log post volition improve your SEO efforts.

Fill inwards the blank: _______________ helps you lot grouping an audience together based on specific criteria from a large listing of people.

Demographics
Segmentation
Buyer personas
Ideal matching

True or false? To create certain you’re appropriately communicating the value of your content, you lot should define every bit many benefits every bit possible when promoting it. The to a greater extent than the better.

True
False

You’re analyzing the functioning of your social channels in addition to you lot notice that Facebook consistently outperforms your Twitter in addition to LinkedIn page. What should you lot do next?

Post the same message on all channels every bit Facebook since it is working well.
Analyze Facebook farther to see which posts are working for futurity content ideas.
Transition all social promotion budget to Facebook inwards back upwards of boosting each post moving forward.
All of the above

Optimizing your content helps improve __________.

reach
engagement
conversions
All of the above

When examining your attribution report, you lot notice 85% of your leads that have got closed into customers have got downloaded your introductory ebook, but your sales squad is entirely closing 1% of leads from social sources. How do you lot back upwards your Sales squad to closed to a greater extent than leads from social into customers?

Ensure all leads from social sources are nurtured amongst the introductory ebook earlier speaking to sales.
Devote to a greater extent than fourth dimension to posting blogs on Facebook.
Direct farther resources for paid advertising on Twitter to spread your influence to additional channels.
Connect amongst your sales squad to coach them on their disconnect inwards closing the leads.

What results tin you lot yield past times establishing reporting expectations prior to crusade launch?

The campaign’s written SMART goals volition costless stakeholders from beingness direct involved.
The campaign’s planned content volition insulate your squad from developing unexpected cloth exterior of the written SMART goals.
The campaign’s written SMART goals improve align your piece of work amongst the stakeholders’ telephone commutation metrics.
The campaign’s planned content improve aligns your piece of work amongst the CEO’s quarterly expectations.

Which departments does growth marketing support?

Marketing
Sales
Customer Service
H5N1 in addition to B
All of the above

Which best explains the bullseye framework?

H5N1 testing sequence geared towards identifying content your audience cares about
An organized three-step approach to gaining traction
H5N1 scheme that notifies you lot when your competitors create a slice of high-performing content
All of the above

Fill inwards the blank: The _________ tin aid you lot prepare a mission tilt that connects amongst your audience.

persona creation process
Golden Circle
Inbound Methodology
buyer's journey

Every content brainstorm needs the next EXCEPT:

H5N1 moderator
H5N1 clear agenda
At to the lowest degree 5 people
Visual aids

Fill inwards the blank: H5N1 bang-up agency to create a comfortable atmosphere for a companionship brainstorm is to start off amongst _________.

role call
icebreakers
squad goals
breaking into groups

You're inwards a brainstorming session amongst your co-workers. You come upwards up amongst 5 topics for your ebook, your colleague says that's all you lot need. How should you lot respond?

“Yes, there’s no argue to proceed going if nosotros have got plenty topics for our ebook.”
“Yes, nosotros tin ever position to a greater extent than afterward if nosotros demand them.”
“No, nosotros should have got at to the lowest degree 10 supporting topics for every ebook nosotros desire to create.”
“No, nosotros should create a listing of every bit many supporting topics every bit nosotros can.”

To aid increment awareness for an upcoming production launch, your director increases paid promotion funds past times 300%. Which channels could you lot disperse these funds to?

Twitter
LinkedIn
Google
H5N1 in addition to B
All of the above

True or false? SnapChat in addition to Pinterest are examples of platforms that a growth marketer powerfulness desire to essay for their business.

True
False

What does an UTM parameter aid you lot identify?

Lifecycle stage
Lead attribution
Company name
Content medium

Fill inwards the blank: To effectively enjoin your business’ story, you lot demand ________________.

an interesting history
a testimonial from a happy customer
a mission amongst supporting values
bang-up products in addition to services

Get Certified inwards Hubspot Content Marketing Now!

 

 

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