Hubspot Inbound Certification (New) 2018 Examination Answers

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HubSpot Inbound Certification (New) 2018 Exam Answers

Get Certified in HubSpot Inbound Now!

 

 

What are the 3 nub tenents of inbound?

Human, Helpful, Holistic
Goal, Guide, Grow
Attract, Engage, Delight
Marketing, Sales, Services

True or false? H5N1 website page should ever receive got 3 goals. There should hold upward i primary goal in addition to 2 secondary goals.

True
False

True or false? H5N1 call-to-action must hold upward a button.

True
False

What does CRM stand upward for?

Custom Rendering for Mobile
Custom Relationship Modules
Customer Relationship Management
Customer Rotation Model

Which of the next is NOT a atomic number 82 nurturing tactic?

Lead scoring
Targeted content
Marketing qualification matrix
Multi-channel

What are the phases of an inbound sales strategy?

Attract, Convert, Close
Identify, Connect, Explore, Advise
Educate, Guide, Grow
Attract, Guide, Sell, Close

Fill inwards the blank: ____________ is the procedure of listening to client feedback close their sense using a production or service, sharing results inside the organization, in addition to interpreting feedback to improve client sense in addition to retention.

Voice of the customer
Social listening
Inbound services
Customer personas

Which of the next please price is considered to hold upward reactive to your customers' needs?

Customer service
Customer support
Customer success

Fill inwards the blank: Your __________ is your strongest acquisition lever

content library
electrical current client base
inbound tool stack
sales-qualified leads

What are the phases for the inbound sales framework?

Engage, Guide, Grow
Attract, Convert, Close, Delight
Help, Empower, Delight
Engage, Empower, Delight, Grow

True or false? Most buyers are naturally trusting of salespeople.

True
False

True or false? An inbound sales strategy aims to connect alongside buyers when they’re inwards the determination stage of the buyer’s journey.

True
False

Which of the next is the best technique for helping people progress through the buyer's journey?

View the journeying from the buyer's perspective in addition to focus on the tasks they demand to accomplish
Set goals based on the committee yous wishing to earn this month
Don't force people. If a prospect is moving slowly, displace on to someone else.
Follow upward multiple times a day

Which is truthful close content in addition to its human relationship alongside the Inbound Methodology?

1. Content is needed to attract people to your site.
2. Content is needed to attract visitors in addition to convert them into leads.
3. Content is needed to unopen leads into customers in addition to plow customers into promoters.
4. All of the above

True or false? Most buyers start researching potential solutions earlier they encounter alongside a salesperson.

True
False

You've joined a startup company. Before edifice out your content strategy, you'll demand to develop your company's primary buyer persona. What's the appropriate gild for developing the buyer persona for your startup?

Research, position trends, in addition to create persona stories
Create persona story, seek out in addition to optimize, in addition to create assumptions
Make assumptions, position trends, in addition to enquire companionship employees for input
H5N1 buyer persona shouldn't hold upward developed at this time.

What is the buyer's journey?

It's the Inbound Methodology simply from the buyer's perspective.
It's the sense your prospect goes through when learning close your brand.
It's the laid of actions that a buyer goes through afterward he or she made a purchase.
It's the active query procedure someone goes through leading upward to a purchase.

H5N1 client who late purchased your production realizes that it's non the correct solution for the job they were trying to solve. He would similar to homecoming the product. Which stage of the buyer's journeying is your client in?

Awareness
Consideration
Decision
None of the above

You've been tasked alongside helping to query your organization's buyer persona. Your boss asks yous to reach out to a few expert in addition to bad customers. Is this the correct approach?

Yes, yous should seek to interview all types of customers. That means you’ll receive got a ameliorate thought of the ideal buyer you’re trying to marketplace in addition to sell to.
Yes, interview every bit many electrical current customers every bit yous mayhap can. You should avoid reaching out to prospects since they haven't used your product/service.
No, yous shouldn't hold upward interviewing customers. Instead, yous should interview ideal customers, prospects, in addition to those that don't know your organization.
No, yous shouldn't hold upward reaching out to bad customers. They volition skew the buyer persona even since they aren't your ideal customer.

True or false? H5N1 customer’s buying journeying is ever-evolving. You should create updates every bit yous larn to a greater extent than close your buyer persona.

True
False

Fill inwards the blank: Inbound marketing represents a commutation shift inwards the means that organizations operate because it is ______-centric.

sales
marketer
customer
company

True or false? Buyer personas are effective for all organisation types.

True
False

What are the iv stages of the Inbound Methodology?

Attract, Convert, Close, in addition to Delight
Awareness, Consideration, Decision, in addition to Delight
Find, Engage, Convert, in addition to Nurture
Identify, Connect, Explore, in addition to Advise

H5N1 website visitor is reading the weblog post yous published terminal month. They're intrigued past times the call-to-action that yous receive got at the bottom of your post, in addition to thence they create upward one's hear to click it in addition to are redirected to a shape which they fill upward out in addition to submit. Which Inbound Methodology stage is beingness described inwards this scenario?

Close
Delight
Convert
Attract

What is the Definition of a buyer persona?

H5N1 semi-fictional representation of your ideal client based on existent information in addition to some select educated speculation
H5N1 atomic number 82 inwards your database
H5N1 truthful persuasion of your personas
H5N1 completely fictional representation of your ideal client based on existent information in addition to some select educated speculation

True or false? In the context of inbound, buyer personas in addition to ideal buyer profiles are the same thing.

True
False

Which departments should hold upward involved inwards creating content?

All departments
Just marketing
Just marketing in addition to sales
All customer-facing departments

Optimizing your content helps improve __________.

reach
engagement
conversions
All of the above

If your content is focused on the dissimilar solutions to your buyer persona's problem, where would that content fit into the Buyer's Journey?

Awareness
Consideration
Decision
All of the above

To assist increment awareness for an upcoming production launch, your managing director increases paid advertisement funds past times 300%. Which channels could yous disperse these funds to?

Twitter
LinkedIn
Google
H5N1 in addition to B
All of the above

If you’re looking for a house to start alongside creating topic clusters in addition to pillar pages, consider deconstructing your existing awareness- or consideration-stage offers into 10x content pillar pages.

True
False

True or false? Social media is a key driver for word-of-mouth marketing.

True
False

True or false? You should alone create video content if yous receive got a high-quality photographic telly camera in addition to lights.

True
False

Fill inwards the blank: When creating a content offer, work _________ to determine the best content offering format.

the buyer's journey
manufacture benchmarks
your buyer personas
content distribution

What are the steps of conversion optimization?

Define your objective, shape a hypothesis, blueprint your tests, constitute your baseline, analyze your data.
Define your objective, constitute your baseline, shape a hypothesis, blueprint your tests, in addition to analyze your data.
Analyze your data, blueprint your tests, shape a hypothesis, constitute your baseline, define your objective.
Form a hypothesis, analyze your data, constitute your baseline, define your objectives, blueprint your tests.

True or false? Conversion optimization is NOT an iterative process.

True
False

What is conversion optimization?

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger every bit yous maintain to measure, iterate, in addition to act.
Conversion optimization is focused on attracting customers through relevant in addition to helpful content in addition to adding value at every stage inwards your customer's buying journey.
Conversion optimization is the procedure of testing hypotheses on elements of your site alongside the ultimate goal of increasing the percent of visitors who accept the desired action.
Conversion optimization is the technology, processes, in addition to content that empower sales teams to sell efficiently at a higher velocity.

What are the steps for creating a conversion path?

Attract, convert a lead, unopen a deal, in addition to please a customer.
Create awareness, determine your destination point, nautical chart your course, in addition to analyze.
Create awareness, determine your destination point, nautical chart your course, build a ship, ahoy matey.
Create awareness, nautical chart your course, optimize, convert a qualified lead.

True or false? If yous receive got an ideal client profile, yous don't demand buyer personas.

True
False

True or false? Each prospect who comes to your website for the initiatory of all fourth dimension is ever inwards the Awareness stage of the Buyer's Journey.

True
False

True or false? When starting out, create certain yous are engaging alongside customers on every unmarried social media channel.

True
False

Define a conversion path.

The method past times which yous encourage someone on your site to displace downwards your funnel.
The method past times which yous encourage someone to see your site from social media.
The method past times which yous encourage someone to pass xxx minutes or to a greater extent than on your website.
The method past times which yous encourage someone to read your well-crafted automated email.

This call-to-action isn’t performing every bit good every bit it should. What is the initiatory of all matter to assess close the call-to-action?

Whether or non the call-to-action has an activity verb
The placement of the call-to-action on the page
How the blueprint does or does non choose grip of attention
The offering in addition to its relevance to the page content

What is the main operate of a landing page?

To capture a visitor’s information via a form
To deliver an offering that a describe of piece of work organisation is promoting
To promote an offering on a website page, weblog post or email
To assist bring upward leads inwards gild to plow them into customers

Fill inwards the Blank: __________ allows yous to empathize what users want, attention about, in addition to interact alongside on your site past times visually representing their clicks, taps, in addition to scrolling behavior.

Hotjar
Google analytics
Quora
Buzzsumo

All of the next are truthful close forms in addition to atomic number 82 flows EXCEPT:

Submissions from atomic number 82 flows in addition to forms both appear on the contact timeline.
Lead flows collect to a greater extent than detailed information than forms.
Forms commonly receive got to a greater extent than fields than atomic number 82 flows.
Lead flows appear on top of the page spell forms are embedded inwards the page.

True or False: Responsive blueprint relies on predefined enshroud sizes.

True
False

When designing site architecture in addition to navigation, whose sense should hold upward the primary consideration?

The visitor
The marketer
The salesperson
The designer

Fill inwards the blank: While most pages should hold upward optimized for user interaction, responsive blogs should hold upward initiatory of all optimized for _________.

Readability
Simple Commenting
Shareability
Image rendering

Fill inwards the blank: _______________ is a friendly, harmonious relationship; a human relationship characterized past times agreement, usual understanding, or empathy that makes communication possible or easy.

Friendship
Professionalism
Communication
Rapport

What is the Definition of atomic number 82 nurturing?

The procedure of edifice relationships alongside prospects alongside the goal of earning their describe of piece of work organisation when they’re ready.
The procedure of sending private emails to acquire them to purchase your production or service.
The procedure of calling qualified prospects in addition to engaging them alongside a consultative sales process.
The procedure of placing the correct call-to-action inwards the correct e-mail in addition to sending it to the correct person.

What is the goal of the position stage of an inbound sales strategy?

To position good-fit leads from inside the large puddle of available prospects.
To position the goals in addition to challenges of specific prospects.
To position the ways your production or service tin practise goodness people who jibe your buyer personas.
To position ways to differentiate your offering from your primary competitors’ offerings.

What is the departure betwixt a sales procedure in addition to an inbound sales strategy?

H5N1 sales procedure is an outdated, seller-focused idea. An inbound sales strategy replaces the demand for a sales process.
Every sales squad has its ain sales process, simply an inbound sales strategy tin hold upward implemented past times every sales team.
H5N1 sales procedure describes the steps a seller takes during a sales cycle, spell an inbound sales strategy describes the steps a buyer takes.
An inbound sales strategy is a type of sales process.

True or false? An inbound sales approach is necessary because the globe has changed in addition to salespeople demand to accommodate to novel technologies in addition to buying patterns.

True
False

True or false? As an inbound sales representative, acting every bit an information gatekeeper in addition to belongings powerfulness over the entire sales procedure helps yous win to a greater extent than sales.

True
False

60% of a buyer's purchase determination has already been made earlier fifty-fifty talking to a sales representative. What does that hateful for inbound sales?

Sales representatives should maintain this inwards mind, simply this doesn't alter the means the globe should sell.
Sales representatives must evolve their selling to maintain upward alongside customers' buying habits.
Sales representatives demand to force in addition to sell harder to convince buyers to create the correct decision.
Buyers are to a greater extent than educated, in addition to thence there's less piece of work for the sales representatives.

True or false? Having an inbound sales strategy is of import because of changes made past times the excogitation of the internet.

True
False

You wishing to improve your client sense processes in addition to your products to ensure you’re focused on delight. Which should yous practise to acquire the largest, most illustration sample?

Gather testimonials from your users
Send emails
Talk to squad members
Collect survey responses

When should yous focus on delighting people?

After they receive got used your production or service
From the real initiatory of all minute someone interacts alongside your business
At the offset of the sales process
From the minute they acquire a client to please them into promoters

What is social listening?

The stride yous accept to receive got conversations alongside individuals talking close your industry, brand, products, in addition to services.
The method of actively looking for mentions in addition to conversations that pertain to your brand, products, hashtags, in addition to more.
How yous track, analyze, in addition to respond to conversations across the internet.
H5N1 method of changing art, music, governments, in addition to businesses.

True or false? Content is alone used during the attract in addition to please stages of the inbound methodology.

True
False

Fill inwards the blank: ______________ are people who respond to the NPS alongside a score betwixt 0 in addition to 6.

Promoters
Passives
Detractors

Imagine yous surveyed 100 preparation attendees. If 10% were detractors, 30% were passives, in addition to 60% were promoters, what would your NPS be?

30
40
50
60

True or false? NPS is calculated past times subtracting the detractors percent from the passives percentage.

True
False

True or false? To ensure that search engines empathize your website page, it's necessary to repeat your primary keyword throughout the page content using the same wording in addition to phrasing.

True
False

True or false? An effective conversion path must include a landing page.

True
False

True or false? If a atomic number 82 period of time alone asks for a visitor's e-mail address, that's plenty information to create a useful tape inwards the CRM.

True. An e-mail address is plenty information for the CRM to create a contact tape where you'll hold upward able to take in a total history of the pages that the visitor has viewed on your website. The CRM may also hold upward able to honour companionship information close the individual in addition to create a companionship tape based on their e-mail domain
True. If a individual provides an e-mail address, you'll hold upward able to ship them an e-mail to enquire for to a greater extent than information. This is also a expert chance to honour out what products they're interested inwards in addition to endeavour to create a sale.
False. An e-mail address without a yell is meaningless. At a minimum, your atomic number 82 flows should collect yell in addition to email.
False. Lead flows should collect every bit much information every bit possible close a visitor. You should receive got a goal of having five to 10 fields inwards each atomic number 82 flow.

An inbound sales strategy focuses on identifying people who _________.

mightiness already hold upward interested
piece of work at major corporations
receive got a budget, the correct authority, a need, in addition to a timeline
are already familiar alongside your production or service

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