Google Analytics Private Qualification Assessment Show Answers 2018 Pdf Download

Google Analytics Individual Qualification Assessment Exam Answers 2018 PDF Download

Google Analytics Individual Qualification Assessment Exam Answers - Academy for advertising 2018.
During the assessment show you lot volition acquire lxx dissimilar multiple selection questions. You cause got to reply 80% correctly inwards less than xc min. Please note, that in that location are 100 possible dissimilar questions. Every fourth dimension you lot top the exam, you lot acquire lxx questions from those 100 randomly together with inwards random order.

The duration of show is xc minutes
The show cause got lxx questions
The passing score is 80%
Is validity menstruum of xviii months

The PDF file contains all possible questions amongst right answers to Google Individual Qualification Assessment test.

Google Analytics Individual Qualification Assessment Exam Answers 2018 PDF Download

What characteristic collects company-specific information such equally Member Status?

• Custom Filter
• Event Tracking
• Custom Dimension
• Custom Metric

To recognize users across dissimilar devices, what characteristic must live enabled?

• Audience Definitions
• Attribution Models
• Google Ads Linking
• User ID

In Multi-Channel Funnel Reports, how are default conversions credited?

• Second to final campaign, search, or ad
• Equal credit along the conversion touchpoints
• Last campaign, search, or ad
• First campaign, search, or ad

What written report indicates the pages of a website where users commencement arrived?

• Landing Pages report
• Pages report
• Location report
• All Pages report

What characteristic is required to shipping information from a web-connected device (like a point-of-sale system) to Google Analytics?

• The Measurement Protocol
• Data Import
• Browser cookies
• The Networking Protocol

What is non considered a default “medium” inwards Google Analytics?

• referral
• google
• organic
• cpc

What is the laid of rules that determines how sales together with conversions acquire credited based on touch-points inwards the conversion path?

• Attribution modeling
• Conversion tracking
• Channel Groupings
• Multi-Channel Funnels

What information is Google Analytics Goals unable to track?

• Customer’s lifetime value
• Making a purchase
• Signing upward for a newsletter
• Watching a video

In Custom Reports, what must metrics together with dimensions part inwards society to written report accurately?

• a – Same view
• b – Same scope
• c – Same Custom Report
• d – Same index

What is used to create Smart Goals?

• Machine-learning algorithms
• Custom Reports
• Analytics Goals
• Remarketing audience

Which 3 displace parameters are recommended to manually rail campaigns?

• Medium, Source, together with Content
• Campaign, Content, together with Term
• Medium, Source, together with Campaign
• Source, Content, together with Term

Filters cannot perform what activeness on collected data?

• Include information from specific subdomains
• Include shopping preferences
• Convert dynamic page URLs to readable text strings
• Exclude traffic from exceptional IP addresses

If a user watches a video amongst trial tracking 3 times inwards a unmarried session, Analytics volition count how many Unique Events?

• 2
• 6
• 1
• 3

What orbit levels available for dimensions together with metrics?

• Event-level, duration-level, transaction-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Location-level, duration-level, product-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

Which assets cannot live shared inwards the Solutions Gallery?

• Goals
• Segments
• Custom reports
• Custom Dimensions

Which Goals are available inwards Google Analytics?

• Destination, Event, Duration, Pages/Screens per Session
• Location, Event, Time, Users per Session
• Destination, Event, Pageview, Social
• Pageview, Event, Transaction, Social

What written report identifies browsers that may cause got had problems amongst a website?

• a – The Active Users report
• b – The Browser & OS report
• c – The Source/Medium report
• d – The New vs Returning report

What orbit would live laid for a Custom Dimension that reports membership status for a client rewards program?

• Session
• Hit
• Product
• User

What is non considered a “source” inwards Google Analytics yesteryear default?

• email
• (direct)
• google
• googlemerchandisestore.com

If a user visits a spider web page amongst an embedded video, leaves without clicking on anything, together with the session times out, how volition Google Analytics written report the session?

• a – As an event
• b – As a click
• c – As a bounce
• d – As an interaction

What is non a practise goodness of Google Analytics Remarketing?

• Show customized ads to customers who cause got previously visited your site
• Allow customers to apace reorder an item they cause got previously purchased
• Create remarketing lists without making changes to your existing Analytics snippet
• Create remarketing lists based on custom segments together with targets

What written report provides information on how specific sections of a website performed?

• Location report
• Frequency together with Recency report
• Content Drilldown report
• Top Events report

What criteria could non live used to create a Dynamic Remarketing audience?

• a – Users who returned an item they purchased
• b – Users who viewed a homepage
• c – Users who viewed a search outcome page on a website
• d – Users who viewed product-detail pages

What written report shows a visual representation of user interactions on a website?

• Behavior Flow report
• Landing Pages report
• Content Drilldown report
• Treemaps report

A novel Custom Channel Group may live applied retroactively to organize information that has been previously collected.

• True
• False

When linking a Google Ads trace of piece of employment organization human relationship to Google Analytics, what is non possible?

• Import Analytics Goals together with transactions into Google Ads equally conversions
• Adjust keyword bids inwards Google Ads from Google Analytics
• View Google Ads click together with toll information adjacent to site engagement information inwards Analytics
• Create remarketing lists inwards Analytics to purpose inwards Google Ads campaigns

What property is used to create a remarketing list?

• a – Custom Dimension
• b – Custom Segment
• c – Custom Report
• d – Custom Metric

If the Google Merchandise Store sets upward a URL goal of “/ordercomplete” together with a Match Type of “Begins with”, which of the next pages on www.googlemerchandisestore.com volition NOT count equally a goal?

• a – /ordercomplete.php
• b – /ordercomplete/index.html
• c – /ordercomplete/thank_you.html
• d – /order/complete.php

What does assigning a value to a Google Analytics Goal enable?

• Track actual revenue from conversions
• Track real-time trace of piece of employment organization revenue
• Analyze a website conversion funnel
• Compare goal conversions together with mensurate changes to a website

When does a default Analytics session expire?

• When a user is inactive on a spider web page for to a greater extent than than thirty minutes
• After thirty minutes, regardless of user activity on a spider web page
• At noon every day
• When a user opens a novel browser window

What written report indicates the final page users viewed earlier leaving a website?

• Landing Pages report
• All Pages report
• Exit Pages report
• Pages report

Google Analytics cannot collect information from which systems yesteryear default?

• Offline inventory database
• Websites
• Online point-of-sale systems
• Mobile devices

What would foreclose information from appearing inwards a Custom Report?

• Too many metrics inwards a Custom Report
• A filter that removes all the data
• Custom Report isn’t shared amongst users inwards the same view
• Too many dimensions inwards a Custom Report

Where should the Analytics tracking code live placed inwards the HTML of a webpage for information collection?

• a – Just afterward the opening <head> tag
• b – Just earlier the closing </body> tag
• c – Just afterward the opening <body> tag
• d – Just earlier the closing </head> tag

Segments volition non allow you lot to practise what?

• Create subsets of sessions or users
• Permanently alter data
• Build custom Remarketing lists
• Isolate together with analyze data

To recognize users across dissimilar devices, what is required for User ID?

• A novel Analytics trace of piece of employment organization human relationship for reporting
• Google Tag Manager
• Sign-in that generates together with sets unique IDs
• All of the above

What channel is non included inwards the default Channels report?

• Direct
• Display
• Organic Search
• Device

What is non a filter setting for information inwards views?

• Modify
• Include
• Restore
• Exclude

What characteristic tin flaming bring together offline trace of piece of employment organization systems information amongst online information collected yesteryear Google Analytics?

• Data import
• Goal tracking
• User ID
• Google Ads Linking

Which reports betoken how website referrals, organic search, together with advertising campaigns assisted inwards conversions?

• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports
• Ecommerce reports

In Multi-Channel Funnel Reports, what channel would non live credited amongst a conversion?

• Paid together with organic search
• Website referrals
• Social network
• Television commercials

If a Destination Goal is created for a newsletter sign-up together with a user completes the newsletter sign-up 3 times inwards 3 carve upward sessions, how many Goal conversions volition Google Analytics count?

• 3
• 2
• 6
• 1

What is a “dimension” inwards Google Analytics?

• An attribute of a information laid that tin flaming live organized for amend analysis
• The lifetime value of a user inwards a given appointment range
• A written report that offers dissimilar demographic information most your audience
• A comparing of information betwixt ii appointment ranges

What characteristic is required to collect the release of comments users posted to a spider web page?

• Custom Channel Groupings
• Calculated Metric
• Custom Dimension
• Custom Metric

Which metric reports on how oft a channel contributes to a conversion prior to last-click attribution?

• Primary conversion
• Second-to-last-click attribution
• Assisted conversion
• Secondary conversion

What is the “Bounce Rate” inwards Google Analytics?

• Percentage of visits when a user landed on a website together with exited without whatever interactions
• Number of times users returned to a website inwards a given fourth dimension period
• Percentage of full site exits
• Percentage of sessions inwards which a user exits from a homepage

What model represents the hierarchical construction of a Google Analytics account?

• Property > Account > View
• Account > Property > View
• View > Account > Property
• Account > View > Property

To growth the speed at which Google Analytics compiles reports, what activeness could live taken?

• Choose “Faster response” inwards the sampling pulldown menu
• Apply an advanced filter to the report
• Remove whatever filters on the view
• Choose “Greater precision” inwards the sampling pulldown menu

What campaign parameter is not available yesteryear default inwards Google Analytics ?

• a – utm_content
• b – utm_source
• c – utm_medium
• d – utm_adgroup

 

Which kinds of hits does Google Analytics track?

• Pageview
• Event
• All of the above
• Transaction

What metric-dimension combination is not valid?

• Avg. Time on Page / Device Category
• Sessions / Bounce rate
• Sessions / Source
• Total Events / User Type

Which reports betoken how traffic arrived at a website?

• Demographics
• Geo
• All Traffic
• Behavior

In views that don’t cause got information import enabled, Custom Dimensions values may live viewed for dates earlier the Custom Dimension was created.

• TRUE
• FALSE

Custom Dimensions tin flaming live used equally what?

• Primary dimensions inwards Custom Reports
• All of the above
• Secondary dimensions inwards Custom Reports
• Secondary dimensions inwards Standard reports

What characteristic must live enabled to purpose Multi-Channel Funnels?

• Custom Dimensions
• Advertising Features
• Goals or Ecommerce
• In-page Analytics

What information tabular array display compares written report metrics to the website average?

• Pivot
• Percentage
• Performance
• Comparison

View filters are applied inwards what order?

• Creation date
• Random order
• Sequential order
• Alphabetical order

Auto-tagging is used to collect information from what form of traffic?

• Social media traffic
• Social media traffic
• Google Ads Campaign traffic
• Website referral traffic

What written report indicates where users start or acquire out the conversion funnel?

• Goal Flow
• Treemaps
• Cohort Analysis
• User Timings

Which parameters tin flaming live included amongst an trial hitting for reporting?

• a – Event, Category, Action, Label
• b – Category, Action, Label, Unique Events
• c – Category, Action, Label, Value
• d – Category, Action, Label, Total Events

What Remarketing audiences cannot live defined yesteryear default?

• a – Users who utter a exceptional language
• b – Users who visited a physical store
• c – Users who played a video on a website
• d – Users who visited a specific page on a website

To rail users together with sessions across multiple domains, what commencement must live laid up?

• Data Import
• Ad Exchange Linking
• Cross-domain tracking
• Google Ads Linking

When the same default tracking code is installed on pages amongst dissimilar domains, what volition result?

• a – Analytics volition associate users together with sessions amongst a unmarried domain
• b – Analytics volition non associate users together with sessions amongst whatever domain
• c – Analytics volition shipping an alarm most duplicate information collection
• d – Analytics volition associate users together with sessions amongst their respective domains

What characteristic would live used to collect how many times users downloaded a production catalog?

• Custom Report
• Event Tracking
• Calculated Metrics
• Custom Dimension

What is a “secondary dimension” inwards Google Analytics?

• An additional written report dimension for to a greater extent than specific analysis
• A dashboard widget that offers to a greater extent than specific analysis
• A visualization to sympathise the touching on of data
• An additional written report metric for to a greater extent than specific analysis

When volition Google Analytics live unable to position sessions from the same user yesteryear default?

• a – When the sessions hap inwards the same browser on the same deviceAn additional written report dimension for to a greater extent than specific analysis
• b – When the sessions part the same browser cookie
• c – When the sessions hap inwards dissimilar browsers on the same device
• d – When the sessions hap inwards the same browser on the same day

What written report shows which spider web pages acquire the most traffic together with highest engagement?

• Frequency together with Recency report
• Active Users report
• Engagement report
• All Pages report

View filters may live applied retroactively to whatever information that has been processed.

• False
• True

What written report shows the percent of traffic that previously visited a website?

• Behavior > Frequency together with Recency report
• Interests > Affinity categories report
• All traffic > Referrals report
• Behavior > New vs returning report

Once filters cause got been applied, what is the alternative to recover filtered data?

• a – Filtered information is non recoverable
• b – Data may live recovered inside 10 days
• c – Data may live recovered inside thirty days
• d – Data may live recovered inside five days

For autotagging, what parameter does Google Ads include inwards the finish URL?

• adid=
• urlid=
• utm=
• gclid=

What written report shows the percent of site traffic that visited previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

What written report shows users who initiated sessions over 1-day, 7-day, 14-day, together with 30-day periods?

• Active Users report
• User Explorer report
• Users Flow report
• Cohort Analysis report

To persuasion accurate information inwards a Custom Report, what activeness should live avoided?

• Pair metrics together with dimensions of dissimilar scopes
• Use multiple dimensions together inwards the same report
• Create a written report amongst Custom Metrics
• Use a Custom Dimension equally a primary dimension

How would a persuasion filter live configured to include alone users from Brazil together with Argentina?

• a – Filter 1: include Brazil > Filter 2: include Argentina
• b – Filter 1: include Argentine Republic > Filter 2: include Brazil
• c – Filter 1: include Brazil or Argentina
• d – Filter 1: exclude all countries except Brazil together with Argentina

What cannot live collected yesteryear the default Analytics tracking code?

• Device together with operating system
• User’s favorite website
• Page visits
• Browser linguistic communication setting

Views tin flaming include website information collected earlier the persuasion was created.

• FALSE
• TRUE

What written report shows which types of mobile devices visited a website?

• Technology > Network report
• Site Content > Landing Page report
• Mobile > Devices report
• All Traffic > Source/Medium report

Within how many days tin flaming a deleted persuasion live restored?

• 25
• 5
• 35
• 15

What is non a practise goodness of using segments to analyze data?

• Isolate together with analyze specific conversion paths using conversion segments
• Permanently modify the information inwards a view
• Analyze users yesteryear unmarried or multi-session conditions
• Compare demeanour metrics for groups of users similar Converters vs non Converters

What type of Custom Report shows a static sortable tabular array amongst rows of data?

• Flat Table
• Explorer
• Map Overlay
• Pivot Table

What characteristic is required to rail client search price on a website?

• Enhanced Ecommerce
• Site Search
• Data Import
• Search filters

What is a “metric” inwards Google Analytics?

• The numbers inwards a information laid oft paired amongst dimensions
• The dates inwards a appointment range
• A segment of information separated out inwards a written report for comparison
• A dimension that tin flaming aid analyze site performance

What criteria cannot live used to create a Custom Segment?

• Ad type
• Dimensions
• Metrics
• Sequences of user actions

Which default traffic origin dimensions does Google Analytics written report for each website visitor?

• Campaign together with Ad Content
• Source together with Campaign
• Source together with Medium
• Campaign together with Medium

Which user characteristic may NOT live used to modify keyword bids inwards Google Ads?

• time of day
• location
• device
• ad preference

When does the Analytics tracking code shipping a pageview hitting to Google Analytics?

• a – Every fourth dimension a user adds an item to an online shopping cart
• b – Every fourth dimension a user clicks a video on a website
• c – Every fourth dimension a user searches on a website
• d – Every fourth dimension a user loads a webpage amongst embedded tracking code

What campaigns postulate manual tags on finish URLs for tracking?

• None of the above
• Google Ads campaigns
• Autotagged campaigns
• Email campaigns

What filter would alone include information from a displace titled “Back to School” inwards Campaign reports?

• a – Custom Include filter amongst plain “Page Title” together with designing “back to school”
• b – Custom Include filter amongst plain “Campaign Name” together with designing “back to school”
• c – Custom Search together with Replace filter amongst plain “Campaign Name”, string “back to school”, together with designing “include”
• d – Predefined Include filter amongst “traffic to the hostname” “that are equal to” “back to school”

What orbit applies to Custom Metrics?

• Customer
• Session
• Hit
• User

What written report compares metrics based on user acquisition appointment over a serial of weeks?

• User Explorer
• Active Users
• Users Flow
• Cohort Analysis

The default session timeout duration inwards Google Analytics is how many minutes?

• 5
• 10
• 30
• 20

What information does Google Analytics prohibit collecting?

• Product SKU(s)
• Billing city
• Purchase amount
• Personally identifable information

Using a criterion Google Analytics configuration, which characteristics cannot live used to create a custom segment?

• a – Users 25 to 34 years onetime who cause got their browser laid to Spanish
• b – Users who engaged inwards a social media or electronic mail campaign
• c – Users who viewed a page on a website, hence watched a video
• d – Users who are woman someone together with cause got children

Sampling is applied to reports earlier segmentation.

• TRUE
• FALSE

If a spider web page visitor clears the Analytics cookie from their browser, what volition occur?

• a – All of the above
• b – Analytics volition laid a novel browser cookie the adjacent fourth dimension a browser loads a tracked page
• c – Analytics volition laid a novel unique ID the adjacent fourth dimension a browser loads a tracked page
• d – Analytics volition non live able to associate user demeanour information amongst yesteryear information collected

Which reports postulate the activation of Advertising Features?

• Geo reports
• Cohort Analysis reports
• Real-time reports
• Demographics together with Interests reports

When does the tracking code shipping an trial hitting to Google Analytics?

• a – Every fourth dimension a user performs an activeness amongst pageview tracking implemented
• b – Every fourth dimension a user adds an trial to their calendar
• c – Every fourth dimension a user performs an activeness amongst trial tracking implemented
• d – Every fourth dimension a user makes a reservation

Sharing a Custom Report volition part the written report configuration together with information included inwards the report.

• TRUE
• FALSE

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