Google Digital Sales Certification Assessment Examination Answers 2018 Download Pdf

Google Digital Sales Certification Assessment Exam Answers 2018 Download PDF

Which is a do goodness of advertising online alongside Google Ads?

• a – Advertisers pay the same amount every fourth dimension someone clicks their ad
• b – Advertisers tin sack pay to ever present their advertizing to a higher house the organic search results
• c – Advertisers tin sack pick out how much they pass too alone pay when someone clicks their ad
• d – Advertisers tin sack pick out how many times their advertizing should present during the day

Asking the client, “Is at that spot anything else you lot wishing to live surely nosotros hash out during our meeting?” is:

• a – a bad idea, because it gives the client unnecessary command of the meeting.
• b – a goodness idea, but alone if you lot know the client volition non remove upward whatever concerns.
• c – a good idea, because you lot acquire the client’s input which makes the client experience similar he is beingness listened to.
• d – a bad idea, because the client may experience you lot do non know what you lot are doing.

Why is it of import to sympathize the expectations a client has of you?

• It is of import then you lot tin sack persuade the client into spending to a greater extent than money
• It is alone of import if you lot recollect the client may accept faux assumptions on how the elbow grease volition work
• To give you lot the chance to enjoin the client if she is unreasonable inward her requests, then you lot tin sack aid her accomplish her goals
• It volition aid you lot improve sympathize how your client wants to live served then you lot tin sack render a dandy experience

Before asking your client questions well-nigh her business, it is best to enjoin her the reasons for the questions too the do goodness because:

• a – it shows the client you lot value her insight too partnership then you lot tin sack render a tailored solution.
• b – it gives the client the chance to determine if she needs to get together to a greater extent than information earlier answering your questions.It is alone of import if you lot recollect the client may accept faux assumptions on how the elbow grease volition work
• c – it volition aid you lot appear to a greater extent than confident to the client too she volition live to a greater extent than probable to give you lot true responses.
• d – you do non wishing the client to experience equally though you lot are wasting her time.

All other things beingness equal, if you’ve laid a maximum cost-per-click (max. CPC) bid of $1.00 for your ads, too if the adjacent most competitive bid is $0.50 for the same advertizing position, what is the actual amount you’d pay for that click?

• 1
• 0.5
• 0.51
• 1.01

You are nearing the destination of a successful coming together alongside a client, when she tells you, “this all sounds actually great, but I do non accept the budget for Google Search right now.” What should you lot do next?

• Empathize too enquire the client to enjoin you lot to a greater extent than well-nigh her concern
• Ask the client if her long-term success is worth making room inward her budget
• Find out if the client has someone she reports to who may live able to approve the investment inward display
• Explain the render on investment the client tin sack facial expression too explicate why she should create room inward her budget

You would pick out to advertise on the Google Search Network if you lot wanted to:

• choose the types of websites where you lot wishing your ads to show
• choose from a arrive at of advertizing formats, similar video too icon ads
• reach customers piece they’re searching for your products or services
• reach customers browsing websites related to your business

Which statistic indicates how oftentimes a click has led to a conversion?

• Clickthrough charge per unit of measurement (CTR)
• Clicks
• Cost-per-conversion
• Conversion rate

Your client wants to improve his advertizing positioning. You recommend that 1 agency he tin sack do this is past times increasing his bid amount. Why is it a goodness thought to also explicate to your client how this volition do goodness him?

• a – It is a goodness thought to aid the client sympathize how increasing his bid amount too advertizing lineament volition aid arrive at his goal of reaching to a greater extent than customers
• b – It is alone a goodness thought if the client shows a high grade of involvement too tells you lot he wants to pass to a greater extent than money
• c – It is non a goodness thought to recommend this at all, because it mightiness scandalise the client
• d – It is non a goodness idea, because the client in all probability already knows how it volition do goodness him too you lot do non wishing to audio overbearing

Starting a client coming together alongside an agenda:

• can aid lower the client’s resistance, because he volition know what to expect.
• is likewise structured too volition in all probability scare the client.
• is alone necessary if you lot do non accept experience inward selling Google products.
• makes the client experience he is important, fifty-fifty if he is non a substitution decision-maker.

An advertiser wants to accomplish the top seat inward paid search results. Which recommendations would improve the likelihood of top advertizing position?

• Improve Quality Score too increment cost-per-click (CPC) bid
• Decrease cost-per-click (CPC) bid too increment daily budget
• Decrease cost-per-click (CPC) bid too decrease dailybudget
• Improve Quality Score too decrease cost-per-click (CPC) bid

Your advertizing tin sack present on the Google Search Network when someone searches for damage that are similar to your:

• Placements
• Ad text
• WebsiteDecrease cost-per-click (CPC) bid too decrease daily budget
• KeywordsQuality Score too decrease cost-per-click (CPC) bid

You tin sack job Display Planner to:

• see ways to arrive at your target audience based on your keywords, website, or involvement categories
• compare how your electrical current Display Network elbow grease could perform on websites you’d similar to target
• see which icon too text ads are performing best on the specific websites you’re targeting
• see how other advertisers perform on websites where you lot wishing your advertizing to appear

You wishing to generate leads alongside your Google Ads elbow grease past times encouraging people to fill upward out an involvement shape on your website. What do you lot demand to know to mensurate render on investment (ROI) for this campaign?

• How much you’ve spent on the elbow grease compared to the value of leads generated
• The let on of clicks your advertizing received divided past times the let on of times it showed
• You can’t calculate render on investment for campaigns that are focused on online leads
• The percent of budget spent compared to how many forms were completed

You are well-nigh to conclude your coming together alongside a novel client who would similar to start an online marketing campaign. Before lastly the meeting, what best exercise should you lot use?

• Review spreadsheets too tools alongside your client, then she knows you lot are knowledgeable well-nigh growth metrics
• Review the reasons why the client should purchase Google Ads, too live surely to emphasize toll then they sympathize the investment inward futurity success
• There is cypher that needs to live done earlier ending the coming together alongside the client
• Review the substitution objectives the client wants to accomplish alongside her elbow grease too the strategy discussed

Conversion Tracking helps you lot improve the render on investment (ROI) from your online advertising because it:

• automatically gives you lot personal details well-nigh the people who convert
• shows you lot which ads atomic number 82 to client actions that accept value for your business
• focuses on getting customers to consummate an online purchase
• measures trends relating to the search damage people accept used earlier seeing your ad

If you lot wishing to forthwith people to specific pages on your website from your ad, you lot tin sack create an advertizing that uses:

• callout extensions
• sitelink extensions
• previous visits extensions
• location extensions

You accept a coming together alongside a novel client. Why would it live a goodness thought to portion anonymized information (such equally conversion charge per unit of measurement too cost-per-conversion) from unopen to successful clients inward the same manufacture equally this client?

• a – To live then convincing that the client has no pick but to buy, because you lot know he enjoys looking at data
• b – To induce dialogue alongside the client then he becomes to a greater extent than excited well-nigh your ideas too the potential growth his job concern could see
• c – To audio smarter too present the client that you lot are to a greater extent than knowledgeable than he originally thought you lot were
• d – To create the coming together lastly longer, then the client feels fifty-fifty to a greater extent than invested inward the solution

Your client is interested inward switching from TV, print, too radio advertising. What are the render on investment (ROI) benefits of online advertising campaigns?

• Traditional media typically requires a predetermined quarterly budget, but online advertising commonly lets you lot laid your budget 1 time a calendar month at a fixed amount
• Online advertising is ever less expensive than traditional media
• Traditional media is non ever measurable, but online campaigns are highly measurable too you lot tin sack analyze your click data
• Traditional media generates exposure, but online advertising campaigns tin sack guarantee sales

 Google Analytics tin sack aid you lot larn to a greater extent than well-nigh the demeanour of your client’s customers because it shows you lot how:

• a – they interact alongside her website
• b – they perceive her products
• c – probable they are to acquire a regular customer
• d – probable they are to click her ads

What is the primary job of summarizing the conversation alongside the client at the destination of a meeting?

• a – It makes the client experience he is beingness listened to too the solution provided is customized for him
• b – It buys you a extra time to determine how to unopen the sale
• c – It gives the client an chance to modify his remove heed on buying from you, then it should alone live done if absolutely necessary
• d – It makes the client experience he is of import too guarantees he volition purchase what you lot are selling

Which client would you lot propose to job radius targeting?

• Mabel, who wants to exclude her ads from surely cities
• Denise, whose service tin sack arrive at customers within 30 milesb – It buys you a extra time to determine how to unopen the sale
• Christopher, who wants to promote his novel production inward select cities
• Luis, whose e-commerce job concern delivers nationwide

A goodness guideline for asking your client questions to sympathize her marketing needs too how you lot mightiness live able to aid her is:

• a – uncover the client’s hurting points then you lot tin sack job them against her later.
• b – ask “yes” or “no” questions to present credibility too avoid confusing the client.
• c – ask questions well-nigh the client’s electrical current situation, desired situation and expectations.
• d – ask questions alone if you lot did non get together plenty information from your pre-call planning.

You would propose a client that’s launching a novel production delineate to advertise on the Google Display Network because she can:

• reach people who are interested inward similar products
• reach people who are searching for her products
• use text ads that encourage people to telephone phone her business
• use text ads that encourage people to see her website

A positioning tilt is a quick 90 secondexplanation of what type of clients you lot function with, what challenges they face, too how they tin sack do goodness from working alongside you. When is it appropriate to job a positioning statement?

• a – When the client does non seem interested inward Google Ads
• b – When you lot wishing the client to consider you lot equally a credible resources alongside solutions that tin sack aid him arrive at his job concern objectives
• c – When the client has a real large budget too needs specially goodness handling to ensure he buys Google Ads
• d – When the client is non real clear inward his responses to your questions too needs to a greater extent than aid agreement your role

If you’d similar your ads to present on surely sites across the Internet, you lot tin sack add together these websites as:

• Topics
• Keywords
• Placements
• Audiences

 

Which advertizing extension would you lot job for an advertiser who has a chain of restaurants?

• Sitelink extensions
• Location extensions
• Seller ratings
• Previous visits extensions

Your client wants to increment the let on of people visiting his website. When analyzing the information for his Search campaign, which metric do you lot most wishing to improve?

• Conversion rate
• Impressions
• Clickthrough charge per unit of measurement (CTR)
• Clicks

Which is a do goodness of doing pre-call planning earlier pitching online advertising solutions to a client?

• To develop for potential objections the client may have
• Preparation is alone of import if you lot accept multiple people coming together alongside the client too wishing to avoid confusion on each person’s role inward the meeting
• To guarantee that the client volition create a conclusion past times the destination of the meeting
• Preparation is non critical if you lot accept plenty experience

Asking a client questions well-nigh his desired job concern objectives is:

• a goodness idea, because it tin sack atomic number 82 you lot to other information that may live valuable inward providing additional solutions.
• a goodness idea, because it makes you lot audio similar you lot sympathize the client.
• only of import when you lot are non getting real clear responses well-nigh the client’s marketing objectives.
• a bad idea, because the reach is likewise broad for a marketing meeting.

When roofing the agenda at the showtime of a meeting, stating the job should be:

• quickly covered, then the client knows you lot are yet inward control.
• as fast equally possible, then the client does non realize he is going to live sold.
• avoided, unless the client asks you lot why he is coming together alongside you.
• client-oriented to allow the client know what he volition gain from coming together alongside you.

A touchstone Google Ads text advertizing is made upward of:

• a – a display URL too description text
• b – headline text, a display URL, too description text
• c – headline text, an image, too description text
• d – headline text too description text

You tin sack job Keyword Planner to identify:

• the let on of negative keywords you lot should add
• the amount of traffic potential keywords mightiness get
• webpages where your advertizing tin sack appear based on your keywords
• which text ads are performing best based on your keywords

In companionship to appeal to customers on mobile devices, it’s of import to:

• Include your telephone let on equally your display URL
• Avoid using advertizing extensions
• Send users to a mobile-friendly landing page
• Send users to a video-based landing page

You late read a dandy article well-nigh the importance of a lineament mattress inward preventing dorsum problems too it reminds you lot of your client who owns several mattress stores. After reading the article, you:

• do nothing. It was a goodness article, but your client has been inward the manufacture for xv years then it would non live anything novel for him.
• send your client an electronic mail too explicate that you, “just wanted to say ‘hi’.”
• send the article to your client’s challenger alongside unopen to insider notes on what you lot did for the client. This mightiness live a goodness chance to acquire his business.
• call your client too enjoin him well-nigh the article, what you lot thought would live beneficial to him, too engage inward additional conversation to consider how you lot mightiness live able to farther aid him grow his business.

Before the start of a meeting, thinking well-nigh the meeting’s desired consequence will:

• a – be helpful, alone if it volition non increment the length of your coming together beyond what is necessary.
• b – be a waste matter of time, too you lot are already real busy.
• c – be helpful, because it volition allow you lot to focus on how to maximize success.
• d – not live helpful too volition cause you lot to overthink the meeting.

A inquiry that includes factual information based on marketplace research, such as, “Four inward 5 consumers wishing search ads to live customized to their metropolis or immediate surroundings. How are you lot approaching your local online opportunity?” is a goodness instance of:

• a inquiry that the client may non live able to answer, because it is confusing.
• a inquiry that volition upset the client because the client may experience equally though you lot are questioning their electrical current marketing strategy.
• how to misinterpret information to persuade the client to purchase Google Ads.
• demonstrating credibility, piece also seeking to sympathize how the client is currently approaching marketing.

Nadia manages a local gym too is running an advertizing to drive to a greater extent than complimentary lawsuit memberships. What could she include inward her advertizing text?

• Add a call-to-action similar “Sign upward for a complimentary trial”
• A prominent headline similar “TRIAL MEMBERSHIPS AVAILABLE”
• A call-to-action similar “Visit our gym now”
• Add a advertisement similar “20% off fitness classes”

Which of these metrics is specially important to clients who are running a branding campaign?

• Phone telephone phone conversions
• Average cost-per-click (avg. CPC)
• Clickthrough charge per unit of measurement (CTR)
• ImpressionsAdd a advertisement similar “20% off fitness classes”

You tin sack job audience targeting to present your ads to:

• specific groups of people, based on their interests
• specific websites, based on specific interests
• groups of websites, based on specific interests
• specific groups of people, based on their location

Which of the next items is non a element of Quality Score?

• Ad relevance
• Expected clickthrough charge per unit of measurement (CTR)
• Landing page experience
• Maximum cost-per-click (max. CPC) bid

Which client would you lot propose to advertise on the Google Search Network?

• Suzy, who wants to arrive at people browsing locomote websites well-nigh China
• Jim, who wants to arrive at people on social networks interested inward poetry
• Carol, who wants to arrive at people watching YouTube videos
• Bill, who wants to arrive at people looking for plumbing services

Your client mentions he has unopen to concerns well-nigh implementing a Google Search campaign. Which is a goodness instance of clarifying the client’s concerns?

• “Can you lot delight enjoin me to a greater extent than well-nigh what you lot accept heard that concerns you?”Suzy, who wants to arrive at people browsing locomote websites well-nigh China
• “I tin sack consider how that would live your concern, but you lot do non accept to worry well-nigh that.”
• “This sounds to a greater extent than similar a concern your supervisor mentioned. Is that correct?”
• “It sounds similar you lot are getting wrong information. What is the role of the individual who told you lot that?”

“I tin sack consider how that would live frustrating” too “That is a valid concern. Many of my clients accept expressed that same concern earlier starting their campaign” are both examples of speaking alongside a concerned client. These types of responses are:

• helpful because they allow the client know her concern is valid too tin sack aid lower her resistance.
• beneficial because clients purchase from sales representatives they like.“I tin sack consider how that would live your concern, but you lot do non accept to worry well-nigh that.”
• only beneficial when speaking alongside a client that is to a greater extent than emotional versus logical.
• not beneficial, because clients do non demand reassurance.

Negative keywords tin sack aid advertisers refine the targeting of their ads by:

• increasing the let on of relevant Display Network placements
• reducing their campaign’s daily budget recommendations
• raising the average seat of their ads
• reducing the let on of irrelevant clicks

Your client wants to present ads to people who’ve visited her website before. Which Google Ads characteristic would you lot recommend she use?

• Remarketing
• Ecommerce tracking
• Dynamic Search Ads
• Conversion tracking

You would pick out to advertise on the Google Display Network if you lot wanted to:

• a – present ads on Google Maps
• b – present ads on websites related to your business
• c – present ads on Google Shopping
• d – present ads to people on non-Google search sites

Your client wants to improve her advertizing position. What would you lot recommend?

• Improve Quality Score too decrease bid amount
• Make the advertizing headline longer too to a greater extent than descriptive
• Improve the advertizing lineament too increment bid amount
• Add to a greater extent than keywords too increment daily budget

During a sales meeting, you lot job the Google Trends tool to present insights too link dorsum to what the client said well-nigh hiring someone to create online campaigns for her toy shop website. What is the job of doing this?

• To allow the client know you lot are the expert
• There is no job to linking dorsum to what the client said
• It gives you lot an payoff inward negotiating alongside the client
• It shows the client that the solution is customized to her situation

Advertising on TV, print, too radio typically requires a predetermined budget. What substitution differences enable unopen to online advertising campaigns to invest alongside to a greater extent than flexibility without a predetermined budget inward mind?

• Budgets cannot live applied to online campaigns due to constant changes inward traffic.
• Online campaigns are highly measurable too tin sack oftentimes automate a positive ROI. It tin sack live strategic to capture all traffic without a predetermined budget equally long equally ROI is positive.
• Google Ads budgets tin sack alone live laid 1 time annually too require a fixed commitment.
• It shows the client that the solution is customized to her situation

Which is a do goodness of advertising online?

• Make coin past times showing ads on your website
• Automatically collect information well-nigh potential customers
• Reach people who are probable interested inward what you’re advertising
• Increase your seat inward organic search results

When introducing yourself to a novel client, it is of import to share:

• a – your name.
• b – your cry too a brief 15 minute overview of Google Ads.
• c – your cry too the production you lot recollect volition do goodness the client the most.
• d – your name, your role, too relevant experience inward helping companies similar to the client.

A client that owns a fine-dining eating theatre inward London wants to acquire to a greater extent than telephone calls from people researching places to eat on their mobile phones. How should you lot optimize this client’s elbow grease to aid accomplish their goal?

• Include a telephone let on inward the client’s ad’s headline too monitor surgical procedure alongside the top vs. other segment
• Add telephone phone extensions to the client’s ads too monitor surgical procedure alongside the mobile clicks-to-call segment
• Add telephone phone extensions to the client’s ads too monitor surgical procedure alongside the top vs. other segment
• Include a telephone let on inward the client’s ad’s headline too monitor surgical procedure alongside the mobile clicks-to-call segment

Before you lot come across alongside your novel client, your online enquiry showed that she played golf game for a local college you lot also attended. Bringing this upward inward when you lot come across would:

• demonstrate your online enquiry abilities then the client sees you lot equally an goodness inward anything related to growing job concern online.
• increase the length of your coming together beyond what is actually necessary.
• be unnecessary, because it volition non aid you lot create the sale.
• demonstrate your involvement inward the client equally a individual too aid create rapport.

Which is a goodness instance of a inquiry to improve sympathize the client’s primary motivating factor for using Google Ads?

• “Who else needs to live involved inward this decision?”
• “When do you lot wishing to acquire started?”
• “What is your budget?”
• “How volition this behave upon your job concern long-term?”

https://www.youtube.com/watch?v=OfC4Ue8HEhw

 

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