Google Analytics For Beginners Answers - Analytics University 2018
Google Analytics for Beginners Answers - Analytics Academy 2018 shows novel users how to practice an account, implement tracking code, as well as ready information filters. You'll larn how to navigate the Google Analytics interface as well as reports, as well as ready dashboards as well as shortcuts. The course of study volition also demonstrate how to analyze basic Audience, Acquisition, as well as Behavior reports, as well as ready goals as well as receive tracking.
Introducing Google Analytics
Assessment 1
1.
E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems non connected to the Internet
2.
Install Google Analytics software on your desktop
Create an Analytics account
Add the Analytics tracking code to each page of your site
Download the Analytics app
3.
Language the browser is laid to
Type of browser
User’s favorite website
Device as well as operating system
4.
Once the user opens some other browser window
When a user is inactive on your site for thirty minutes or to a greater extent than or closes a browser window
At noon every day
5.
False
6.
Property > Account > View
Account > View > Property
Account > Property > View
7.
Property
View
Product
8.
“Admin” tab > “Tracking Info” > “Tracking Code”
“Reporting” tab > “Audience Reports” > “Tracking Code”
“Audience Reports” > “Settings” > “Tracking Code”
9.
Google Analytics delineate of piece of employment concern human relationship number only
Google Analytics tracking code
Influenza A virus subtype H5N1 permissions button
10.
Immediately earlier the closing </head> tag of your website
Immediately afterward the opening <body> tag of your website
Immediately earlier the closing </body> tag of your website
11.
Data from afterward the persuasion was created
Data from earlier as well as afterward the persuasion was created
No data
12.
65
95
125
13.
Include information inward a view
Modify which information appears inward your reports
All of the above
14.
In guild to configure Goals
In guild to role a filter for multiple views
There is no argue to accept an unfiltered view
15.
The guild inward which the filters were final edited
The guild inward which the filters are applied
Randomized order
16.
Data from afterward the filter was created
All the information available inward a view
None of the information available inward a view
The Google Analytics layout
Assessment 2
1.
Real-time reports
Date gain comparison
Account selector
2.
Users that had at to the lowest degree 1 session on your site inward the given appointment range
Users that landed on the homepage of your website
Users who accept signed upward to an e-mail newsletter on your website
3.
The pct of sessions inward which a user exits from your homepage
The pct of full site exits
The pct of visits when a user landed on your website as well as exited without whatsoever interactions
4.
An attribute of a information laid that tin endure organized for amend analysis.
Influenza A virus subtype H5N1 comparing of information betwixt 2 appointment ranges.
Influenza A virus subtype H5N1 study that offers information nearly your audience.
5.
The dates inward your appointment range.
Influenza A virus subtype H5N1 segment of information separated out inward a study for comparison.
The numbers inward a information laid oftentimes paired alongside dimensions.
6.
An additional metric you lot tin add together to a study for to a greater extent than specific analysis.
An additional dimension you lot tin add together to a study for to a greater extent than specific analysis.
Influenza A virus subtype H5N1 visualization that allows you lot to persuasion empathize the impact of your data.
7.
Comparison view
Performance view
Percentage view
8.
Remove the Secondary Dimension
Choose “Faster response” inward the sampling pulldown menu
Choose “Greater precision” inward the sampling pulldown menu
9.
Data only
Dashboard as well as data
Neither dashboard nor data
10.
False
3.1 Audience reports
1.
25-34
35-44
45-54
2.
Maharashtra
Telangana
Delhi
3.
25.41%
5.70%
100.00%
3.2 Acquisition reports
1.
mail.googleplex.com
google
facebook.com
2.
Social, Display, Branded Paid Search
Organic Search, Social, Direct
Social, Display, Generic Paid Search
3.
youtube.com
/yt/about/
/permissions/using-the-logo.html
3.3 Behavior reports
1.
Drinkware
Fun
Bags
2.
/Google+Redesign/
/Specials/
/TopSellers/
3.
10.13%
55.33%
100.00%
Basic Reporting
Assessment 3
1.
Advertising features
User permissions on the view
In-Page Analytics
2.
The New vs Returning report
The Browser & OS report
The Source/Medium report
3.
The Landing Page study nether “Site Content”
The Engagement study nether “Behavior”
The Devices study nether “Mobile”
4.
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name
5.
googlemerchandisestore.com
(direct)
Google
Email
6.
Organic
CPC
Referral
mail.google.com
7.
Organic Search
Direct
Display
Device
8.
Content Drilldown
Frequency as well as Recency
Top Events
9.
All Pages
Exit Pages
Landing Pages
10.
All Pages report
Exit Pages report
Pages study nether Events
4.2 Tracking campaigns alongside the URL Builder
1.
1872
2289
404
2.
newsletter / email
google / cpc
bing / cpc
3.
google sticker store
google shopping
google merch
(not set)
4.3 Using Goals to mensurate delineate of piece of employment concern objectives
1.
.69%
.93%
1.00%
2.
Malaysia
United Kingdom
Croatia
3.
google / organic
(direct) / none
google / cpc
4.4 Measuring AdWords campaigns
1.
All Products
AW - Apparel
AW - Accessories
2.
All Products
AW - Apparel
AW - Accessories
3.
android shirts
purchase google socks
google chrome t shirt
Basic Campaign as well as Conversion Tracking
Assessment 4
1.
Medium, Source, as well as Campaign
Campaign, Content, as well as Term
Source, Content, as well as Term
2.
utm_source
utm_medium
utm_content
3.
The Segment Builder
The URL Builder
The Goal Selector
4.
www.googlemerchandisestore.com/?utmcampaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = autumn sale
5.
Making a purchase
Signing upward for a newsletter
Completing a successful Google search
Submitting a contact information form
6.
Goal Type
Goal Slot ID
Goal Funnel Visualization
7.
/thankyou.php
/thankyou/receipt.php
All of the above
8.
Google Search
Google Display Network
DoubleClick Campaign Manager
Google AdSense
9.
Adds AdWords tags to receive URLs
Adds receive hyperlinks to website pages
Adds Analytics tracking code to website pages
10.
Keywords
Bid Adjustments
Destination URLs
Probably, you lot are interested also inward Google Analytics Exam Answers: Google Analytics
Introducing Google Analytics
Assessment 1
1.
Using tracking code, Google Analytics tin study on information from which systems?
(select all that apply)E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems non connected to the Internet
2.
To collect information using Google Analytics, which steps must endure completed?
(select all that apply)Install Google Analytics software on your desktop
Create an Analytics account
Add the Analytics tracking code to each page of your site
Download the Analytics app
3.
The Analytics tracking code tin collect which of the following?
(select all that apply)Language the browser is laid to
Type of browser
User’s favorite website
Device as well as operating system
4.
When volition Google Analytics halt a session past times default?
After thirty minutes, regardless of user activity on your websiteOnce the user opens some other browser window
When a user is inactive on your site for thirty minutes or to a greater extent than or closes a browser window
At noon every day
5.
Once Google Analytics processes data, it’s stored inward a database where it can’t endure modified.
TrueFalse
6.
Which represents the hierarchical construction of a Google Analytics delineate of piece of employment concern human relationship from laissez passer on to bottom?
View > Account > PropertyProperty > Account > View
Account > View > Property
Account > Property > View
7.
A user alongside “edit” permissions at the Account degree volition automatically accept “edit” permissions at which other levels?
UserProperty
View
Product
8.
To locate a property's Analytics tracking code, which sequence of steps should endure followed?
“Admin” tab > “Tracking Code” > “Tracking Info”“Admin” tab > “Tracking Info” > “Tracking Code”
“Reporting” tab > “Audience Reports” > “Tracking Code”
“Audience Reports” > “Settings” > “Tracking Code”
9.
To role Analytics to collect website data, what must endure added to the website page HTML?
PHP tracking codeGoogle Analytics delineate of piece of employment concern human relationship number only
Google Analytics tracking code
Influenza A virus subtype H5N1 permissions button
10.
Where should the Analytics tracking code endure placed inward the HTML of a webpage to collect data?
Immediately afterward the opening <head> tag of your websiteImmediately earlier the closing </head> tag of your website
Immediately afterward the opening <body> tag of your website
Immediately earlier the closing </body> tag of your website
11.
When a novel persuasion is created, what information volition endure included?
Data from earlier the persuasion was createdData from afterward the persuasion was created
Data from earlier as well as afterward the persuasion was created
No data
12.
A deleted persuasion tin endure recovered past times delineate of piece of employment concern human relationship administrators inside how many days?
3565
95
125
13.
What are the options for filtering information inward Google Analytics?
Exclude information from a viewInclude information inward a view
Modify which information appears inward your reports
All of the above
14.
Why is it of import to laissez passer on off 1 unfiltered persuasion when using filters alongside Google Analytics?
To ensure you lot tin ever access the master dataIn guild to configure Goals
In guild to role a filter for multiple views
There is no argue to accept an unfiltered view
15.
In which guild does Google Analytics filter data?
Alphabetical guild past times filter nameThe guild inward which the filters were final edited
The guild inward which the filters are applied
Randomized order
16.
When a filter is applied to a view, what information is affected?
Data from earlier the filter was createdData from afterward the filter was created
All the information available inward a view
None of the information available inward a view
The Google Analytics layout
Assessment 2
1.
What characteristic would endure used to compare 2 appointment ranges inward a report?
Hourly, Day, Week, Month views inward the fourth dimension graphReal-time reports
Date gain comparison
Account selector
2.
What does the “Users” metric measure?
The full number of visits to your websiteUsers that had at to the lowest degree 1 session on your site inward the given appointment range
Users that landed on the homepage of your website
Users who accept signed upward to an e-mail newsletter on your website
3.
What is the “Bounce Rate” inward Google Analytics?
The number of times unique users returned to your website inward a given fourth dimension periodThe pct of sessions inward which a user exits from your homepage
The pct of full site exits
The pct of visits when a user landed on your website as well as exited without whatsoever interactions
4.
What is a “dimension” inward Google Analytics?
The full total of revenue a delineate of piece of employment concern has made inward a given appointment range.An attribute of a information laid that tin endure organized for amend analysis.
Influenza A virus subtype H5N1 comparing of information betwixt 2 appointment ranges.
Influenza A virus subtype H5N1 study that offers information nearly your audience.
5.
What is a “metric” inward Google Analytics?
Influenza A virus subtype H5N1 dimension that tin assist you lot analyze site performance.The dates inward your appointment range.
Influenza A virus subtype H5N1 segment of information separated out inward a study for comparison.
The numbers inward a information laid oftentimes paired alongside dimensions.
6.
What is a “secondary dimension” inward Google Analytics?
An additional widget you lot tin add together to a dashboard for to a greater extent than specific analysis.An additional metric you lot tin add together to a study for to a greater extent than specific analysis.
An additional dimension you lot tin add together to a study for to a greater extent than specific analysis.
Influenza A virus subtype H5N1 visualization that allows you lot to persuasion empathize the impact of your data.
7.
Which Google Analytics visualization compares study information to the website average?
Pivot viewComparison view
Performance view
Percentage view
8.
How tin the total of information inward a sampled Google Analytics study endure increased?
Apply additional filtersRemove the Secondary Dimension
Choose “Faster response” inward the sampling pulldown menu
Choose “Greater precision” inward the sampling pulldown menu
9.
When selecting “Share Template Link” inward the dashboard, what volition endure shared?
Dashboard onlyData only
Dashboard as well as data
Neither dashboard nor data
10.
When a dashboard is shared, users tin edit the dashboard configuration.
TrueFalse
3.1 Audience reports
1.
Under Audience, inward the Demographics Overview report, which Age Group brought inward the highest number of users?
18-2425-34
35-44
45-54
2.
Under Audience, inward the Geo > Location study for the solid reason of India, what part brought inward the highest number of users?
KarnatakaMaharashtra
Telangana
Delhi
3.
Under Audience, inward the Mobile Overview report, what pct of sessions came from mobile devices?
68.89%25.41%
5.70%
100.00%
3.2 Acquisition reports
1.
Under Acquisition inward the All Traffic > Source/Medium report, filtering past times “referral” traffic, what website sent the highest numbers of users?
youtube.commail.googleplex.com
facebook.com
2.
Under Acquisition inward the All Traffic > Channels report, which 3 channels had the highest number of novel users?
Social, Direct, ReferralSocial, Display, Branded Paid Search
Organic Search, Social, Direct
Social, Display, Generic Paid Search
3.
Under Acquisition inward the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?
mall.googleplex.comyoutube.com
/yt/about/
/permissions/using-the-logo.html
3.3 Behavior reports
1.
Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?
AccessoriesDrinkware
Fun
Bags
2.
Under Behavior using the Site Content > Content Drilldown report, which content department of the Google Merchandise Store has the highest pct of pageviews?
/MadeInUSA//Google+Redesign/
/Specials/
/TopSellers/
3.
Under Behavior using the Site Content > Exit Pages report, what is the pct of exits from the shopping cart page URI “/shop.axd/Cart”?
18.36%10.13%
55.33%
100.00%
Basic Reporting
Assessment 3
1.
What setting must endure enabled to persuasion information inward Demographics as well as Interests Reports?
Content GroupingAdvertising features
User permissions on the view
In-Page Analytics
2.
What study would best assist position potential browser issues alongside website traffic?
The Active Users reportThe New vs Returning report
The Browser & OS report
The Source/Medium report
3.
What study shows what mobile devices were used to persuasion a website?
The Exit Pages study nether “Site Content”The Landing Page study nether “Site Content”
The Engagement study nether “Behavior”
The Devices study nether “Mobile”
4.
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Keyword, Campaign nameSource, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name
5.
Which “sources” are available inward Google Analytics?
(select all that apply)googlemerchandisestore.com
(direct)
6.
Which “mediums” are available inward Google Analytics?
(select all that apply)Organic
CPC
Referral
mail.google.com
7.
Which "channels" are available inward the default Channels report?
(select all that apply)Organic Search
Direct
Display
Device
8.
What study tin demo how detail sections of website content performed?
LocationContent Drilldown
Frequency as well as Recency
Top Events
9.
What study lists the website pages where users start arrived?
Events > PagesAll Pages
Exit Pages
Landing Pages
10.
What study should endure used to cheque if users are leaving from of import pages on your website?
Landing Pages reportAll Pages report
Exit Pages report
Pages study nether Events
4.2 Tracking campaigns alongside the URL Builder
1.
Under Acquisition inward the Campaigns > All Campaigns report, how many novel users were brought inward past times the “AW - Accessories” campaign?
17161872
2289
404
2.
Under Acquisition inward the Campaigns > All Campaigns report, what is the source as well as medium for the “AW - Apparel” campaign?
google / searchnewsletter / email
google / cpc
bing / cpc
3.
Under Acquisition inward the Campaigns > All Campaigns report, which of these were laissez passer on 10 keywords used inward the “AW - Accessories” campaign?
(select all that apply)google sticker store
google shopping
google merch
(not set)
4.3 Using Goals to mensurate delineate of piece of employment concern objectives
1.
Under Conversions inward the Goals Overview report, what was the conversion charge per unit of measurement for the destination “Purchase Completed (Goal 1 Conversion Rate)”?
.41%.69%
.93%
1.00%
2.
Under Audience inward the Geo > Location report, what solid reason had the highest conversion charge per unit of measurement for the destination “Purchase Completed (Goal 1 Conversion)” ?
United StatesMalaysia
United Kingdom
Croatia
3.
Under Acquisition inward the All Traffic > Source/Medium report, what source/medium brought inward the highest number of destination completions for the destination “Purchases completed (Goal 1 Completions)”?
flowdock.com / referralgoogle / organic
(direct) / none
google / cpc
4.4 Measuring AdWords campaigns
1.
Under Acquisition inward the AdWords > Campaigns report, which receive had the most clicks?
AW - ElectronicsAll Products
AW - Apparel
AW - Accessories
2.
Under Acquisition inward the AdWords > Campaigns report, which receive had the highest CPC?
AW - ElectronicsAll Products
AW - Apparel
AW - Accessories
3.
Under Acquisition inward the AdWords > Keywords report, which keyword had the highest CPC?
google store openingandroid shirts
purchase google socks
google chrome t shirt
Basic Campaign as well as Conversion Tracking
Assessment 4
1.
Which 3 tags does Google Analytics involve for accurate receive tracking?
Medium, Source, as well as ContentMedium, Source, as well as Campaign
Campaign, Content, as well as Term
Source, Content, as well as Term
2.
Which tags are touchstone Google Analytics receive parameters?
utm_adgrouputm_source
utm_medium
utm_content
3.
To rapidly generate receive tags, what tool should endure used?
The Measurement ProtocolThe Segment Builder
The URL Builder
The Goal Selector
4.
Which formats may endure used to add together a custom receive parameter to a URL?
(select all that apply)www.googlemerchandisestore.com/?utmcampaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = autumn sale
5.
Which are examples of Goals inward Google Analytics?
(select all that apply)Making a purchase
Signing upward for a newsletter
Completing a successful Google search
Submitting a contact information form
6.
When creating a Goal inward Google Analytics, which are required?
Goal NameGoal Type
Goal Slot ID
Goal Funnel Visualization
7.
If the Google Merchandise Store sets upward a URL destination of “/thankyou” as well as a Match Type of “Begins with”, which of the next pages on www.googlemerchandisestore.com volition count equally goals?
/thankyou.html/thankyou.php
/thankyou/receipt.php
All of the above
8.
AdWords lets users advertise on which properties?
(select all that apply)Google Search
Google Display Network
DoubleClick Campaign Manager
Google AdSense
9.
Enabling auto-tagging does what?
Adds Analytics tags to receive URLsAdds AdWords tags to receive URLs
Adds receive hyperlinks to website pages
Adds Analytics tracking code to website pages
10.
What Google Analytics AdWords study tin demo which bid adjustments resulted inward higher conversions?
CampaignsKeywords
Bid Adjustments
Destination URLs
0 Response to "Google Analytics For Beginners Answers - Analytics University 2018"
Post a Comment