Video - 2018 Smart Assessment Examination Answers - University For Ads
- Video - 2018 Smart Assessment Answers - Academy for Ads
Stay upwards to speed on the latest video products as well as trends from Google. Understand the value of Google's video promotion formats, targeting as well as measure offerings to drive optimal surgical physical care for from your video campaigns.
Which of the next describes YouTube for performance?
- An end-to-end solution that spans format, bidding, targeting as well as measurement
- All answers are correct
- A way to convert an audience’s attending on YouTube into meaningful action
- A catch-all term to push clit whatever solution on YouTube that drives a specific action
Detailed Demographic targeting on YouTube leverages Google Search as well as Maps Search signals.
True
False
What type of advertiser is a skillful tally for YouTube for Performance (YT4P)?
Advertiser looking to drive website actions
Advertiser looking to maximize attain as well as cares close driving views
Advertiser looking to ameliorate their create image
Advertiser looking for create impact, such equally driving create elevator metrics
H5N1 client wants to re-engage amongst people inwards their CRM database that cause got bought something from the website inwards the past times half dozen months. What is the best targeting solution?
Affinity
Customer Match
In-Market
Custom-Affinity
What YouTube platform excogitation is a subscription-based video as well as music experience, where users tin sentry videos costless of ads, equally good equally salve videos to sentry offline on mobile devices?
YouTube Red
YouTube Gaming
YouTube Music
YouTube Kids
With consumers consulting dozens of resources inwards varying sequences earlier making a purchase, it is impossible to attribute conversions from people who viewed an promotion on their YouTube mobile app so converted on their mobile spider web browser or on a dissimilar device.
- False
- True
95% of the videos on YouTube are watched amongst the audio on.
- True
- False
H5N1 client wants to leverage the popularity of content creators equally utilisation of their influencer strategy to construct greater loyalty. What resources would assistance them sympathise who the most pop creators are inside their market?
- YouTube Look Book
- YouTube Lineups
- YouTube Find-a-Creator
- YouTube Creator Hub
What is the easiest way for users to update their ain interests?
Users cannot update their ain interests
Google+ Preferences
Ads Preference Manager
GMail Ads Settings
Custom Intent Audiences allow advertisers to attain users on YouTube that were previously searching for detail queries across which of the next properties?
Google Search
Google Display Network
YouTube Mobile App
All answers are correct
YouTube is the 2d most viewable video finish globally.
- False
- True
Which promotion format typically has the lowest CPM amidst in-stream video ads as well as is besides eligible to serve to a greater extent than frequently, specially on mobile devices?
- Masthead
- TrueView in-stream
- Bumpers
- TrueView Discovery
H5N1 client wants to attain F18-34. Which targeting pick would yous recommend?
- Demographic
- Affinity
- In-Market
- Custom-Affinity
TrueView for activeness is a non-skippable video promotion on YouTube that is ever bought on a CPV basis.
- True
- False
This promotion production tin appear on the YouTube homepage, sentry pages, or search results pages.
- Bumpers
- TrueView in-stream
- Standard Reserve
- TrueView Discovery
- Awareness & Consideration
- Loyalty & Advocacy
- Purchase Intent
- Brand Recall
- Nielsen Total Ad Ratings
- MOAT
- Nielsen Digital Ad Ratings
- Millward Brown
Viewability guarantees that a client's promotion volition go seen.
- True
- False
H5N1 beauty advertiser wants a consistent presence inwards the beauty as well as fashion category, especially when viewers are searching for educational as well as how-to videos. Which promotion production would best serve their needs?
- Google Preferred
- Standard Reserve
- Masthead
- TrueView Discovery
What tin go done to create certain Active View metrics are available for a YouTube campaign?
- Active View tags demand to go added into DBM if a client is buying programmatically
- There is a uncomplicated tag-generation physical care for that, in i lawsuit implemented, enables a client to larn costless Active View reports inwards AdWords
- Active View is utilisation of the partnership amongst MOAT, so advertisers volition demand to go amongst them to larn access to these reports
- Active View is integrated into both AdWords as well as DBM, so no tagging or trafficking is required
- Custom-Affinity
- Demographic
- In-Market
- Affinity
What is a fundamental value suggestion of Unique Reach?
- It helps inwards planning how many full people (not cookies) a displace could reach
- It helps inwards planning what % of a client's target audience inwards people (not cookies) could go reached amongst the campaign
- It shows how many people (not cookies) a displace reached
- It shows yous what % of a client's ads were viewable past times people
Standard Reserve is billed on a cost-per-view pricing model.
- False
- True
Masthead
Standard Reserve
Bumpers
TrueView in-stream
H5N1 create wants to know how they tin create goodness from the popularity of YouTube creators. Choose the best response.
- Creators tin connect brands to highly engaged viewers as well as communities on YouTube
- Creators cause got a potent tape of helping brands larn viral, guaranteeing close 1M views when partnered amongst the right advertiser
- Creators cause got greater success delivering against create objectives similar edifice consideration as well as loyalty, compared amongst traditional advertising
- Creators are typically cheaper to go with, compared amongst the production costs of traditional advertising
Identify the platform excogitation that takes users on an augmented adventure, immersing them inwards a simple, premium mobile experience.
- YouTube Gaming
- Daydream
- YouTube Living Room
- YouTube Red
Store Visits for YouTube allows yous to mensurate how YouTube ads influence offline visits.
False
True
An advertiser has never used YouTube equally a surgical physical care for platform earlier as well as is looking to ready their kickoff campaign. Which of the next expectations should yous set? Select all that apply.
(Select All Correct Responses)
- They should non aspect effective CPAs without continual testing as well as optimizing
- CPAs on video should non go compared direct to search or display
- Performance on desktop is probable to outperform that of mobile
- Advertising on YouTube volition most probable go effective entirely when targeting a younger demographic
In which of the next scenarios would yous NOT recommend using conversion elevator for YouTube?
If the advertiser is happy amongst their electrical flow video surgical physical care for as well as is planning to growth investment
All answers are correct
If the advertiser won't essay YouTube unless it incrementality tin go measured
If the advertiser is planning to significantly cut or plow off pass on YouTube
When using TrueView for action, advertisers demand to select betwixt implementing a headline or a call-to-action.
True
False
YouTube for Performance allows advertisers to optimize towards lower-funnel actions, aside from driving toll efficient views.
True
False
How are Store Visits for YouTube attributed?
Engagements
Clicks
Impressions
Billable views
How does TrueView for activeness differ from touchstone TrueView in-stream?
TrueView for activeness is best suited for advertisers interested inwards majority reach
Standard TrueView in-stream provides to a greater extent than reach
TrueView for activeness provides a tailored call-to-action
TrueView for activeness volition entirely serve on mobile devices
H5N1 luxury move way is looking to target their novel packet trips to Republic of Mauritius to audiences who are researching finish guides on YouTube. Which type of targeting would yous recommend?
Customer Match
Similar Audiences
In-Market Audiences
Remarketing
An advertiser is considering TrueView for action. In social club for their surgical physical care for to go equally effective equally possible, which of next requirements should go met?
- All answers are correct
- Advertiser should go looking to drive actions on their site
- Advertiser should cause got a clear telephone telephone to action
- AdWords Conversion Tracking should go implemented
TrueView in-stream video views count towards an advertiser's full YouTube sentiment count.
- False
- True
H5N1 client is planning a novel production launch on the concluding 24-hour interval of a major lawn tennis tournament as well as wants massive attain over a brusk catamenia of time. Which promotion production would allow this to happen?
Standard Reserve
Masthead
TrueView Discovery
Google Preferred
Which type of advertiser would abide by bumpers to go a skillful solution for their objective?
An advertiser who wants to enjoin a complex create storey to shift perception
An advertiser who wants 100% part of vocalisation during their displace launch
An advertiser who wants to growth their video sentiment count
An advertiser who wants greater attain at a relatively depression CPM, especially on mobile
Where does a YouTube Masthead promotion unit of measurement run?
YouTube watchpage
YouTube search results page
Across specific sites inside the Google Display Network
YouTube homepage
Outstream ads are forced impressions.
True
False
Outstream ads are billed on a viewable CPM.
True
False
Outstream video ads serve inside a video stream.
True
False
How many sites does a user demand to larn to earlier they're considered a “sports enthusiast” past times Google?
50-100
It depends. Google's algorithm compares user demeanor to comparable demographic trends
10-49
It depends. Google has private algorithms per user, so it's non one-size-fits-all
H5N1 credit carte du jour client wants to abide by new, high-value customers using their data. What is the best audience solution?
Similar Audiences
In-Market
Customer Match
Affinity
Google updates audience segment information on a yearly basis.
- False
- True
H5N1 fast nutrient chain wants to attain people on YouTube who often dine out for breakfast. What is the best targeting solution for the client?
In-Market
Life Events
Demographic
Consumer Patterns
H5N1 client wants to attain people who are searching for content close the Chicago Bulls basketball game team. Which targeting pick would yous recommend?
- Customer Match
- Affinity
- Demographic
- Custom-Affinity
H5N1 mattress client wants to attain people on YouTube who are close to displace to a novel home. What is the best targeting solution for the client?
- Life Events
- Affinity
- Custom-Affinity
- Consumer Patterns
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