Doubleclick Stimulate Managing Director Private 2018

DoubleClick Campaign Manager Individual 2018

DoubleClick Campaign Manager Individual covers planning, implementing, reporting, too troubleshooting reservation buys, patch working across partners. It besides assesses advertising tag delivery, measurement, too troubleshooting methods used to optimize performance.

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What toll model alone calculates toll for impressions that get got been viewed on the publisher site?

vCPM
CPM
CPA
CPC

Counters too "Total interactions" metrics are available for which type of creatives?

Mobile in-app interstials
Programmatic creatives
Creatives built inwards Studio
HTML5 creatives coded inwards GWD

Cross-environment conversion methodology takes into problem concern human relationship which information sources?

Cookies, SDKs, audience data
Data pools, cookies, audience IDs
Device types, OS, cookies
Resettable device IDs, cookies, anonymized Google sign-ins

At what degree tin landing pages live on managed across campaigns?

Placement
Advertiser
Creative
Ad

What written report inwards Report Builder shows the number of unique users who get got interacted with ads?

Standard
Cross-Dimension Reach
GRP
Path to Conversion

What insights tin live on extracted from the information inwards the Verification tab?

Charts showing all of the errors related to visual performance
Any issues that rest undetectable too unmeasurable inwards DoubleClick
All errors for the advertising tag related to implementation issues
Issues related to viewability, content, too advertising blocking

When would a VPAID property live on used?

When a video advertising contains interactive features
For videos served on mobile devices
As a backup for a VAST asset
When VAST is non supported

What advertising setting limits the number of times an advertising tin live on shown for a exceptional user?

Priority
Frequency cap
Impression ratio
Hard cut-off

Which iii workflows tin live on used to brand mass edits? (select three)

(Select All Correct Responses)
Campaign spreadsheet upload
The Edit Multiple button
The DCM Trafficking API
The DCM filtered view

Where are DoubleClick Campaign Manager too Bid Manager linked?

Floodlight configuration
Admin subaccounts
Advertiser properties
Campaign properties

For Floodlight tags to properly attribute in-app conversions, what needs to laissez passer on inside the app?

The app developer needs to transcend device ID into the dc_rdid parameter
In-app conversions are non currently supported
The tag needs to live on assigned an app ID
The tag needs to live on laid every bit INS tag with mobile capacity

What are 2 video verification metrics? (select two)

(Select All Correct Responses)
Audio muted at start
Eligible impressions for audio
Audio muted at finish
Video Prominence Score

Which written report tracks Floodlight attribution inwards DDM Reporting?

Floodlight impressions
Path to Conversion
Insights
Cross-dimension Reach

What 2 methods mensurate impressions served inwards a mobile app? (select two)

(Select All Correct Responses)
Click tracker ad
1x1 impression tracker
Mobile tracking ad
Serving mobile creative straight through DCM

What activity should live on taken to command which columns appear inwards the trafficking interface?

Create a filter
Create a novel user role
Create a custom view
Create a novel user profile

Inventory purchased inwards a media computer program is entered every bit what?

Campaigns
Floodlight tags
Landing pages
Placements

What timezone is used inwards information transfer (DT) timestamps for impression too click files?

The advertiser's timezone
Eastern Time (ET)
The user's timezone
Coordinated Universal Time (UTC)

What is the boundary to scream back log information from a Data Transfer (DT) Google Bucket?

1 year
Unlimited
30 days
60 days

What problem concern human relationship construction should live on used to portion Floodlight tags too audience lists, patch maintaining an advertiser's private describe of business?

Shared billing profiles
A "parent/child" relationship
Dynamic tags
An account/advertiser relationship

If a publisher serves a placement tag later the drive halt date, what advertising volition serve?

The default ad
A generic ad
Nothing volition serve
The backup image

To link a Bid Manager advertiser, what steps must live on taken inwards DoubleClick Campaign Manager?

From Campaign Manager, teach to the DoubleClick apps icon too select Bid Manager
Add the Bid Manager partner ID to the Floodlight configuration every bit an association
Create a novel association inwards the advertiser's properties too add together the Trafficking code
Contact back upward using alive chat

In which 2 tags tin macros live on added? (select two)

(Select All Correct Responses)
Click tracker
Dynamic targeting key
Image
Floodlight

When a Top Conversion Paths written report shows that most users travel into the purchase bike with a rich media interaction, what activity tin live on taken to optimize the campaign?

Target remarketing lists for all icon creatives
Allocate to a greater extent than budget to edifice amend video creatives
Assign the ad's frequency cap to 1 impression per day
Create a sequential rotation with the Rich Media creative laid first

Which characteristic tin live on used to combine private impression too click information for a custom orbit analysis?

Data Transfer
Attribution conversion segments
Line item filtering inwards Studio
GRP Insights

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are 2 major differences from the unpivoted report? (select two)

(Select All Correct Responses)
Rows too columns are flipped
Rows too columns aren't affected yesteryear a pivot, but tin alone live on filtered when unpivoted
Each conversion gets its ain row with interactions inwards split upward columns
Each interaction gets its ain row with interactions spread across rows

When is an impression counted inwards Reporting?

After a user’s device indicates that the creative download has begun
As presently every bit a creative is requested from the publisher
After the browser begins loading the webpage
After the creative is served too viewed on the site

What targeting rules are needed to display the right advertising to users who get got viewed (but non purchased) a product?

Positively target all production viewers AND negatively target all production purchasers
Positively target all production viewers AND collect purchase IDs using u-variables
Negatively target all production purchasers AND collect purchase IDs using u-variables
Positively target all production purchasers AND negatively target all production viewers

When the primary HTML5 assets teach delayed, what volition serve inwards a user's browser every bit it's loading?

.swf file
Polite charge image
Backup image
Default ad

Which written report shows how long it takes for a client to convert later interacting with an ad?

First Interaction
Time Lag
Path to Conversion
Path Length

Audience lists created inwards DoubleClick Campaign Manager tin live on automatically shared with which linked applications? (select two)

(Select All Correct Responses)
AdWords
DoubleClick Studio
DoubleClick Bid Manager
DoubleClick Search

What must occur for a squad fellow member to teach access to information transfer files inwards Google Cloud Storage?

Associate the squad fellow member with a User Profile designated for Google Cloud access
Set upward an automated e-mail for the squad fellow member to have daily reports
Add the squad member's e-mail to the Google Group associated with the Cloud Storage bucket
Run the script: gs://[bucket_name]/[username]

What object inwards DoubleClick Campaign Manager is equivalent to a creative inwards Bid Manager?

Influenza A virus subtype H5N1 placement
A campaign
An ad
A creative

When a "plan" is executed inwards DoubleClick Planning, what information is pushed to DoubleClick Campaign Manager?

Influenza A virus subtype H5N1 listing of placements yous intend to purchase too the publishers you're buying inventory from
TrueView placements for running on YouTube properties
A listing of creative specs for implementing the deals inwards Bid Manager
A dynamic feed that tin live on apace implemented into DoubleClick Studio

The "DCM/DFA Reporting API" tin straight attain which 2 tasks? (select two)

(Select All Correct Responses)
Download information transfer log files
Customize verification alerts
Upload / edit conversions
Customize DDM / DCM reporting

What is the to a greater extent than cost-effective agency to confine ad-serving to a specific geographic region?

Frequency caps managed the publisher or DSP
Language targeting managed yesteryear the advertising server
Geo-targeting managed yesteryear a publisher or DSP
Geo-targeting managed yesteryear the advertising server

What advertising setting ensures a qualified user volition ever live on served a geo-targeted advertising over a national advertising when both are assigned to the same placement?

Dynamic targeting keys
Keyword targeting
Frequency cap
Priority

Which status must live on met inwards guild to designate an advertiser every bit a "child"?

There aren't whatever Floodlight activities associated with the "parent" advertiser
The advertiser is component of a subaccount
There aren't whatever campaigns associated with the "parent" advertiser
The advertiser doesn't get got whatever "child" advertisers associated with it

What does an "execution channel" stand upward for inwards the DoubleClick Planning process?

An expanse to travel into the user's objectives, budget, too start too halt dates
The human activity of sending an RFP to start out the negotiation procedure with the publisher
A "channel" created betwixt an advertiser too publisher every bit presently every bit the RFP is sent
The "link" from the inventory inwards a media computer program to 1 or to a greater extent than DCM campaigns where placements tin live on executed

Which HTML elements of a Floodlight tag's iFrame code position the unique activity?

1x1 too "ord"
src too 1x1
type too "cat"
u1 too "fls"

When using a placement media toll cap, what volition laissez passer on 1 time the cap is reached?

Ad-serving fees won't live on charged
DCM volition halt calculating too reporting on Media Cost for the placement
The placement volition live on paused until the caps are removed
Reports volition non reverberate the impressions too click metrics

Which value is used to calculate conversions if the lookback window differs betwixt levels?

Campaign level
Account level
Site level
Placement level

When assets are added to an existing creative, where volition these updates automatically appear?

In the creative preview, but non inwards currently assigned ads
In hereafter advertising creative assignments, but non inside existing ads
Updates appear every bit a novel creative
Within the ads where the creatives are assigned

In DDM Reporting's Insights tab, which 2 cards exhibit a snapshot of performance? (select two)

(Select All Correct Responses)
Device Usage
Paid Search Ad
Creative Type
Video Player Size

Which 2 tabs inwards DDM Reporting supply access to viewability data? (select two)

(Select All Correct Responses)
Attribution
Summary
Report Builder
Verification

What are 2 benefits of using the INS tag? (select two)

(Select All Correct Responses)
Reduces charge latency
Serves ads on browsers that don't back upward Javascript
Eliminates the demand for publishers to add together cache-busters
More robust Verification data

What department inside a Floodlight activity's settings allows users to add together publisher tracking tags?

Google Tag Manager
Dynamic tags
Custom Floodlight variables
Advanced properties

At what degree tin landing pages live on set, then they are the same across multiple ads?

Account
Placement
Creative
Ad

The Insights tab inwards Reporting shows the sentiment functioning against which iii goals? (select three)

(Select All Correct Responses)
Viewable CPM
Click rate
Conversions per impression
Cost per activity (CPA)

Which Reporting tab tin generate spreadsheet reports, but non charts?

Verification
Report Builder
Insights
Attribution

In guild to laid advertising status to "active," which 2 objects must live on assigned to that ad? (select two)

(Select All Correct Responses)
The creative
A frequency cap
A placement
A priority

What Floodlight characteristic tin live on used to practice a custom audience listing that targets customers who purchased a specific production or service?

Custom Floodlight variable that captures the production or service ID
Sales Floodlight tags that capture revenue
Dynamic Floodlight tag that sources production or service IDs
Custom 1x1 pixel that fires when the production or service page loads

Agency Admin, Agency Trafficker, too Site Trafficker are examples of what?

User roles
Content categories
User profiles
Placement strategies

What counting method tracks the number of sales made or number of items purchased, too shows upward every bit the "type" inwards a Floodlight tag?

Sales activities
Custom Floodlight variables
Counter activities
Standard counting

What are the required settings to give a user access to reporting for a specific advertiser?

Create a user profile with a reports-only user role, too filter for that advertiser
Create a user role, too assign the advertiser every bit the sub-account.
Schedule a written report to live on sent to the user, automatically granting them access to that data
Ask the advertiser to shipping an e-mail to support, granting access to their reporting data

When a conversion is counted on the kickoff see for each user inside a given day, what counting methodology should live on applied to that Floodlight tag?

Unique
Per session
Standard
Transactions

What 2 methods count impressions on site-served creatives? (select two)

(Select All Correct Responses)
Tracking Ads
Click tracker ad
1x1 impression tracker
Mobile tracking ad

When trafficking a campaign, what activity triggers the automatic creation of a default advertising for display placements?

Adding an icon creative at the drive level
Adding an HTML5 creative at the drive level
Adding a rich media creative at the drive level
Adding an icon creative at the advertiser level

When a DCM problem concern human relationship is restructured, which associations tin live on removed?

The Floodlight activities from their advertiser
Child advertisers from the "parent"
Studio from the "parent" advertiser
Campaigns from their advertser

To capture production information amongst a conversion, what must a Floodlight tag include?

ord= value
1x1 tracking pixel
Custom Floodlight variable
Dynamic pixels

What does the roadblock setting control?

Serves all placement tags at the same time
Media costs calculated for tags served every bit a laid of placements
Stops media costs from beingness calculated 1 time the cap is hit
Serves placement tags inwards all advertising inventory on a page

Where inwards DoubleClick Campaign Manager tin the Site ID(s) required to force placements to Bid Manager live on found?

In Campaigns, side yesteryear side to the placement name
In the advertiser's properties, nether Associations
In the Floodlight configuration
In Site Directory nether Properties

If an "Agency Trafficker" sees alone 1 of their account's 10 active campaigns, what characteristic would an administrator adapt to supply access to all campaigns?

User profile filters
Google problem concern human relationship permission
User roles
Subaccount access

Paid search dimensions inwards Report Builder are compatible with which metric?

Downloaded impressions
Paid Search Revenue
Active View
Cost Per Click

What functionality is available to deal conversion information using the API? (select two)

Run
Delete
Update
Insert

What happens when a user meets the frequency cap for an ad?

Ads serve at a lower CPM
Ads halt serving to that user
Another advertising or a default advertising is served
The placement stops serving to that user

Which attribution model uses Floodlight information from both attributed too non-attributed conversions?

First Interaction model
Linear model
Time Decay model
Data-driven model

What is required to runway mobile app conversions using Floodlight tags?

Influenza A virus subtype H5N1 user-resettable device identifier passed to both Floodlight tags too the advertising tags running inwards apps
An HTML5 macro added to the Floodlight tag too advertising tag, too uploaded inwards the SDK
Influenza A virus subtype H5N1 dynamic publisher pixel implemented inwards the Floodlight tag
Influenza A virus subtype H5N1 Floodlight tag with the activities laid to collect in-app variables, available inwards DT files

What are iii benefits of using Internal Redirect tags? (select three)

Richer domain information inwards DoubleClick Verification
Reduce latency on ad-serving
Saves fourth dimension from having to negotiate deals with the publisher
Standardize a counting method with DoubleClick publishers

Which 2 features may live on used to log additional information virtually a click? (select two)

Event tags
Image origin tags
Dynamic targeting keys
Landing page URL suffix

What information is provided inwards Video Verification?

Video thespian size too its viewability
Resolution too chip charge per unit of measurement details
Asset too transcoding validation
Information virtually ads that served on the same page

When creatives are published from Studio, what creative type is laid inwards DoubleClick Campaign Manager?

Image
HTML5 banner or In-stream video
Rich Media
Custom Display Interstitial