The Digital Garage Certificate In Conclusion Examination Answers - The Digital Garage
The digital garage Certificate Final Exam Answers - The digital garage
These questions are old.
These questions are old.
Question 1
When considering whether to accept a spider web presence for your business, which of the next is non a major factor?
A Technology
B Cost
C Scope
D How long you’ve been inwards business
Question 2
Analytics are of import for measurement the progress of your digital plan.
A True
B False
Question 3
What's the kickoff thing yous should make i time you're gear upwards to create your business's online presence?
A Set upwards an e-commerce store
B Determine your goals, too thus railroad train a invention to hit them
C Run lots of social media campaigns
D Install analytics software on your website
Question 4
Your website content should introduce your expertise inwards a clear, unproblematic too easy-to-understand manner.
A True
B False
Question 5
Which of the next does NOT contribute to goodness website usability?
A Influenza A virus subtype H5N1 search business office for visitors to notice what they need
B Well-organised site construction too navigation
C Clear, easy-to-understand content for your target audience
D Putting equally much content equally a unmarried page tin hold
Question 6
Unless you're a spider web programmer, there’s trivial yous tin make to brand your spider web pages charge faster.
A True
B False
Question 7
Which of these is NOT a typical characteristic of e-mail marketing tools?
A Contact database for organising too sorting your audience into groups
B Customisable e-mail templates
C Pre-written content for every audience grouping on your list
D Behaviour tracking for which recipients opened upwards the e-mail or click on links
Question 8
Personalised content is the best means to hit your e-mail marketing prospects.
A True
B False
Question 9
When using A/B testing for e-mail campaigns, which of the below tin yous NOT evaluate?
A Recipients' mood when e-mail is received
B Days of the calendar week people prefer to have emails
C Most appealing champaign of study lines
D Whether using photos entices to a greater extent than people to click through to the website
Question 10
The championship of your website isn’t of import to search engines.
A True
B False
Question 11
What is a search engine?
A Influenza A virus subtype H5N1 digital computer programme that creates spider web pages to assist people larn virtually products too services online
B Influenza A virus subtype H5N1 digital computer programme used past times websites to connect to people who are searching for for certain products too services
C Influenza A virus subtype H5N1 digital tool that collects the e-mail addresses of people looking for information online
D An online tool that searches for too identifies items corresponding to for certain keywords
Question 12
Search engines index every unmarried page on the Internet.
A True
B False
Question 13
What’s the kickoff pace inwards the search engine optimisation procedure for your website?
A Off-site optimisation
B Keyword research
C Writing fresh content
D Setting an promotion budget
Question 14
Unpaid search engine results based on relevance are called sponsored results.
A True
B False
Question 15
What are 3 fundamental considerations when evaluating keywords for search engine optimisation?
A Competition, cohesiveness, relevance
B Frequency, competition, relevance
C Relevance, cohesiveness, execution
D Frequency, execution, relevance
Question 16
Meta keywords aren't of import to search engine optimisation.
A True
B False
Question 17
In what means is search engine marketing (SEM) dissimilar from traditional advertising?
A SEM tends to toll to a greater extent than than traditional ads
B SEM broadcasts messages to equally many people equally possible
C SEM can't endure analysed similar traditional advertising
D SEM targets people who are searching for specific information
Question 18
When marketing your draw of piece of employment organisation locally, yous should listing your information on a diversity of online sites.
A True
B False
Question 19
When fine-tuning paid search ads, yous alter a broad-match keyword to a phrase-match keyword using which symbol?
A Quotation marks
B Apostrophes
C Italics
D Square brackets similar these [ ]
Question 20
Search engines create upwards one's hear the gild inwards which paid adverts appear past times using a hush-hush algorithm.
A True
B False
Question 21
When interpreting analytics, how does partition expose fundamental insights?
A It helps the analytics study to collect information to a greater extent than quickly
B It results inwards a larger sample size, which adds confidence inwards decision-making
C It breaks an aggregate issue into its constituent parts to expose what’s happening "behind the scenes"
D Segmentation does non inwards fact expose useful insights
Question 22
Local marketing is of import for finding the correct customers inwards your ain community.
A True
B False
Question 23
Which of the next online destinations offers opportunities for local advertising?
A Directories too review sites
B Search engines
C Social media sites
D All of the above
Question 24
To hit your marketing goals, it doesn't affair which social networks yous join.
A True
B False
Question 25
Which of the next are fundamental aspects of a social media marketing plan?
A Focusing on what too why you’re planning to post
B Posting during tiffin breaks
C Sharing lots of videos because it targets a younger generation
D Hiring an exterior consultant to deal the work
Question 26
Social media sites supply options for targeting ads or content to really specific audiences.
A True
B False
Question 27
When evaluating how mobile-friendly your site is, search engines volition take in which of the following?
A Whether content is optimised for dissimilar devices
B Fonts of a readable size
C Size of links or buttons
D All of the above
Question 28
When advertising on mobile search, yous should focus on shorter keywords.
A True
B False
Question 29
Which of the next is the most accurate analogy for a display advertising network?
A Influenza A virus subtype H5N1 targeting selection for advertisers
B Influenza A virus subtype H5N1 marketplace betwixt online publishers too advertisers
C Influenza A virus subtype H5N1 payments organisation for online promotion campaigns
D Influenza A virus subtype H5N1 targeting selection for advertisers
Question 30
Your business's mobile video ads should say viewers what yous desire them to make next.
A True
B False
Question 31
What’s the best means to interpret too localise your website content?
A One linguistic communication volition arrange all audiences, thus yous don't postulate to interpret or localise
B Ask a native speaker to write, edit too review your content
C Use advanced translation software
D None of the above
Question 32
There are to a greater extent than formats available for display adverts than for search adverts.
A True
B False
Question 33
Which of the next is of import for ensuring display promotion campaigns back upwards your draw of piece of employment organisation goals?
A Identifying your competitive payoff too targeting your message for your fundamental audiences
B Getting your message inwards front end of your audience oftentimes plenty that they volition recollect yous when they're gear upwards to brand a purchase
C Matching detail draw of piece of employment organisation goals to for certain stages of the sales funnel
D All of the above
Question 34
To deport draw of piece of employment organisation internationally, yous should laid upwards split e-commerce sites for each country.
A True
B False
Question 35
What form of applied scientific discipline tin assist yous communicate too marketplace to mobile customers inwards novel markets?
A An e-mail address for communicating amongst customers
B Print ads too posters to post inwards your targeted areas
C Influenza A virus subtype H5N1 mobile-friendly website or e-commerce system
D None of the above
Question 36
Creating video content is the solely means to role video inwards your online marketing strategy.
A True
B False
Question 37
Which of the next is a fundamental strategy for distributing your video content?
A Share videos across all of your digital marketing tools, including your website, social media pages too e-mail newsletter
B Pick i principal house to part your video content
C Trust word-of-mouth to drive traffic to your videos
D Send out a postcard to relevant mailing lists
Question 38
You tin house ads on video sharing sites fifty-fifty if yous don't create your ain video content.
A True
B False
Question 39
Which of the next are ways to promote too trade your products on an e-commerce website?
A Recommend goods based on client behaviour
B Promote your most pop products
C Showcase items that may involvement shoppers
D All of the above
Question 40
A "retargeting" promotion tin assist people discovery your website.
A True
B False
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