Advanced Google Analytics Answers - Google Analytics University 2018

Advanced Google Analytics Answers - Google Analytics Academy walks you lot through how information gets collected in addition to processed into readable reports. You’ll acquire how to purpose configurations similar Custom Dimensions, Custom Metrics, in addition to Event Tracking to collect information that’s specific to your business. The course of pedagogy volition also demonstrate to a greater extent than advanced analysis techniques using segmentation, channel reports, audience reports, in addition to custom reports, equally good equally marketing strategies similar remarketing in addition to Dynamic Remarketing that demo ads to customers who receive got visited your website.

Probably, you lot are interested likewise inwards Google Analytics Exam Answers: Google Analytics .

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Assessment 1
1.

If default Google Analytics tracking code is installed on pages amongst dissimilar domains, Analytics volition count these users in addition to sessions separately.

True
False

2.

What does Google Analytics telephone telephone a URL that passes information parameters for reporting?

H5N1 information stream
A hit
H5N1 dimension
H5N1 metric

3.

When does the Google Analytics tracking code shipping a pageview striking to Analytics?

Every fourth dimension a user clicks a video
Every fourth dimension a user adds an item to a shopping cart
Every fourth dimension a user performs a search on a website
Every fourth dimension a user loads a webpage

4.

When does the Google Analytics tracking code shipping an lawsuit striking to Analytics?

Every fourth dimension a user performs an activity amongst pageview tracking
Every fourth dimension a user makes a reservation on a booking site
Every fourth dimension a user adds an lawsuit to their calendar
Every fourth dimension a user performs an activity amongst lawsuit tracking

5.

What does Google Analytics purpose to differentiate novel in addition to returning users?

(select all that apply)
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
H5N1 sequential unique identifier

6.

What volition hand off if a user clears the Analytics cookie from their browser?

(select all that apply)
Analytics volition inform the user that they demand to laid a novel Analytics cookie
Analytics volition non live able to associate user demeanour information amongst past times information collected past times the tracking code
Analytics volition laid a novel unique ID in addition to browser cookie the adjacent fourth dimension a browser loads a tracked page
Analytics volition automatically recognize returning users

7.

By default, Google Analytics tin give the sack recognize returning users over multiple sessions from dissimilar browsers in addition to devices.

True
False

8.

H5N1 session inwards Google Analytics times out subsequently how many minutes past times default?

5
15
30
60

9.

To shipping information to Google Analytics from a web-connected device similar a point-of-sale system, what characteristic must live used?

Data Import
Browser cookies
The Networking protocol
The Measurement Protocol

10.

For an lawsuit destination defined equally playing a video, how many Goal conversions volition Google Analytics tape if that video is played iii times inwards the same session, ?

1
2
3
4

11.

Which are Goal types inwards Google Analytics?

(select all that apply)
Destination
Shopping Cart
Pages/Screens per session
Duration

12.

If information is excluded from a sentiment using a filter, it may live recovered inside 30 days.

True
False

13.

Which of these scopes could live used for dimensions in addition to metrics?

Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope

14.

When defining a measuring plan, what is the social club of steps?

Business objectives > primal actions > KPIs
KPIs > primal actions > draw organization objectives
Key actions > KPIs > draw organization objectives
Business objectives > KPIs > primal actions

15.

What are macro-conversions inwards a measuring plan?

The metric information used to stair out draw organization success
The master copy website actions users receive got that attain stated draw organization goals
The secondary website actions users receive got that atomic number 82 to master copy actions
H5N1 listing of keyboard shortcuts for measuring tasks inwards Google Analytics

Assessment 2

1.

To collect information from ii websites amongst dissimilar URLs using a unmarried Google Analytics property, what characteristic must live laid up?

Advanced filters
Cross-domain tracking
Event tracking
Custom Dimensions

2.

Filters may live applied retroactively to whatever information that has already been processed.

True
False

3.

To run across information for users from the United States in addition to Canada exclusively inwards a view, which filter would live applied?

Filter 1: include United States > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include United States in addition to Canada
Filter 1: exclude Europe in addition to Asia

4.

To sentiment information inwards reports past times user categories such equally Bronze, Gold, in addition to Platinum condition levels, what Google Analytics characteristic is needed to collect this data?

Event Tracking
Custom Metric
Custom Dimension
Custom Filter

5.

To couplet metrics amongst dimensions, what should they receive got inwards common?

Same creator
Same creation date
Same view
Same scope

6.

To create a Custom Dimension for membership condition (i.e., rewards level), what reach would live applied?

Hit
Product
Session
User

7.

Custom Dimensions tin give the sack live used inwards which reports?

(select all that apply)
As primary dimensions inwards Standard reports
As secondary dimensions inwards Standard reports
As primary dimensions inwards Custom Reports
As custom metrics inwards Custom Reports

8.

When a Custom Dimension is active, which information volition it affect?

Data collected earlier the Custom Dimension was applied
Data collected subsequently the Custom Dimension was applied
All of the information inwards the property
None of the information inwards the property

9.

To collect the number of comments users posted to a website page, what characteristic would live used?

Custom Filter
Custom Dimension
Custom Metric
Custom Alert

10.

Custom Metrics tin give the sack receive got which scopes?

(select all that apply)
Hit
Product
Session
User

11.

What iv parameters tin give the sack live included amongst an lawsuit striking for reporting?

Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Category, Action, Label, Value
Event, Category, Action, Label

12.

If a user watches a video amongst lawsuit tracking iii times inwards a unmarried session, how many Unique Events volition live counted?

0
1
2
3

Assessment 3

1.

Segments applied to reports tin give the sack analyze information for which of the next groups?

(select all that apply)
Users 25 to 34 years of historic menstruum who receive got their browser laid to Spanish
Users that viewed a page on your website in addition to and thus watched a video
Users that engaged inwards your social media or e-mail campaigns
Users who receive got children

2.

Custom segments may live created using which of the next criteria?

(select all that apply)
Dimensions
Metrics
Session dates
Sequences of user actions

3.

How many segments may live applied at once?

1
2
3
4

4.

Because segments are applied earlier sampling, segmented information volition non live sampled.

True
False

5.

What study shows information segmented past times channel?

Segmentation
Source/Medium
Channels
Attribution

6.

AdWords in addition to DoubleClick campaigns served on the Google Display Network are grouped into which channel?

Paid Search
Organic Search
Direct
Display

7.

What study analyzes which webpages acquire the close traffic in addition to highest engagement?

Active Users report
Engagement report
All Pages report
Frequency in addition to Recency report

8.

In a “last-click” attribution model, Google Analytics volition attribute all of the conversion credit to which source(s)?

First marketing activity
Last marketing activity
Single assisted conversion
All assisted conversions

9.

Multi-channel Funnel reports tin give the sack credit conversions across which channels?

(select all that apply)
Website referrals
Paid in addition to organic search
Custom campaigns
Television channels

10.

How would Google Analytics credit a channel that contributed to a conversion prior to the terminal interaction?

Primary conversion
Assisted conversion
Second-to-last-click attribution
Last-click attribution

11.

What study shows users who initiated sessions over 1-day, 7-day, 14-day, in addition to 30-day periods?

User Explorer report
Active Users report
Users Flow report
Behavior Overview report

12.

What study groups an audience based on acquisition appointment in addition to compares demeanour metrics over several weeks?

Behavior Overview report
Active Users report
Users Flow report
Cohort Analysis report

13.

Custom Reports receive got which capabilities?

(select all that apply)
Use multiple dimensions together inwards the same report
Create a study amongst Custom Metrics
Use a Custom Dimension equally a primary dimension
Include client names in addition to addresses

14.

What type of Custom Report shows a static, sortable tabular array amongst rows of data?

Explorer
Flat Table
Map Overlay
Pivot Table

15.

Which would forestall information from appearing inwards a Custom Report?

(select all that apply)
H5N1 filter that filters out all data
Not sharing the Custom study amongst users inwards the same view
Dimensions in addition to metrics of dissimilar scopes
Too many dimensions applied to the Custom report

Assessment 4

1.

What is “remarketing” inwards Google Analytics?

When users see a website for the kickoff fourth dimension in addition to consummate a conversion
When users are shown targeted ads to convey them dorsum to a website in addition to encourage a conversion
When Google Analytics can’t distinguish a novel user because they receive got deleted their browser cookies
When a user buys an available production from a competitor

2.

To enable remarketing inwards Google Analytics, what must kickoff live enabled?

(select all that apply)
Advertising Reporting Features
Demographics in addition to Interests
Google AdWords or DoubleClick Bid Manager draw organization human relationship linking
Custom Dimension

3.

Which remarketing audiences tin give the sack live defined inwards Google Analytics?

Users who visited a specific page on a website
Users who played a video on a website
Users who verbalise a exceptional language
Users who searched for a production on Google Search

4.

Which of these may live imported to define a remarketing audience?

(select all that apply)
Google Display Network
Google Sites
Mobile apps
Google Search

5.

What is the maximum duration a user tin give the sack live included inwards a remarketing audience?

120 days
180 days
365 days
540 days

6.

What Google Analytics information tin give the sack live used to define a remarketing audience?

(select all that apply)
Pre-defined Segment
Custom Segment
Custom Dimension
Custom Metric

7.

How many user cookies does an audience listing require to live eligible for AdWords Search Ad remarketing?

100
1000
2000
5000

8.

Which users could live targeted amongst Dynamic Remarketing to convey them dorsum to a website?

Users who posted a favorable production review
Users who viewed a website search number page
Users who viewed production exceptional pages
Users who abandoned their shopping carts

9

To ready Dynamic Remarketing for a retail vertical, what must live linked to AdWords?

The Google Search Center
The Google Analytics Center
The Google Merchant Center
The Google Help Center

10

To ready Dynamic Remarketing, what must kickoff live created inwards Google Analytics?

Custom Segment
Custom Metric
Custom Dimension
Custom Report

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