Campaign Managing Director 2018

Campaign Manager 2018

The Creative Certification examination covers rich media creative setup using Google Web Design in addition to Creative to make HTML5 in addition to dynamic creatives. It besides assesses the steps to preview, QA, in addition to position out creatives to Campaign Manager, in addition to thence mensurate results.
Users completing this examination should guide maintain sense with Studio in addition to dynamic workflows, working with feeds, in addition to the production of display ads with Google Web Designer in addition to hand-coded creatives. This examination besides covers noesis related to workflow integration with trafficking in addition to programmatic campaigns.
The noesis tested inwards this examination typically aligns with the next roles:

• Project Manager
• Creative Developer
• Designer/Animators
• Creative Director

fifty questions
You volition guide maintain lx minutes to consummate the exam.
Influenza A virus subtype H5N1 score of 80% or higher is required to plough over the exam.
https://academy.exceedlms.com/student/path/8637

Get Certified inwards Campaign Manager Certification !

When dynamic display creatives are published from Studio, what creative type is laid inwards Campaign Manager?

• HTML5 banner
• Rich Media
• Custom Display Interstitial
• Image

To link a Display & Video 360 advertiser, what initial pace must live on taken inwards Campaign Manager?

• From Campaign Manager, become to the Google Marketing Platform apps icon in addition to select Display & Video 360
• Contact back upwardly using alive chat
• Add the Display & Video 360 partner ID to the Floodlight configuration equally an association
• Create a novel association inwards the advertiser's properties in addition to add together the Trafficking code

What terms model exclusively calculates terms for impressions measured equally viewable yesteryear Active View?

• CPA
• vCPM
• CPM
• CPC

Where are Campaign Manager in addition to Display & Video 360 linked?

• Floodlight configuration

• Advertiser properties
• Admin subaccounts
• Campaign properties

When the primary HTML5 assets instruct delayed, what volition serve inwards a user's browser equally it's loading?

• • Backup image
  • .swf file
  • Default ad

• Polite charge image

When would a VPAID property live on used?

• • As a backup for a VAST asset
  • When VAST is non supported
  • For videos served on mobile devices

• When a video promotion contains interactive features

For Floodlight tags to properly attribute in-app conversions, what needs to locomote on inside the app?

• Device ID needs to live on passed into the dc_rdid parameter

• A global site tag (gtag.js) must live on used
• The tag needs to live on laid equally INS tag with mobile capacity
• The tag needs to live on assigned an app ID

What happens when a user meets the frequency cap for an ad?

• Another promotion or a default promotion is served

• The placement stops serving to that user
• Ads serve at a lower CPM
• Ads halt serving to that user
•  

If an Agency Trafficker tin bathroom exclusively reckon a subset of active campaigns inside their delineate of piece of employment concern human relationship view, where would a Agency Admin become to accommodate access to all campaigns?

• • Subaccount access
  • User roles

• User profile filters

• Google delineate of piece of employment concern human relationship permissions

Which information tin bathroom live on extracted from the information inwards the Verification tab? (select two)
Select All Correct Responses

• • Charts showing all of the errors related to visual performance

• Issues related to content

• • Conversion in addition to revenue performance

• Errors for the promotion tag related to implementation issues

What does an "execution channel" stand upwardly for inwards the Planning process?

• The "link" from the inventory inwards a media programme to a Campaign Manager travail where placements tin bathroom live on executed

• A "channel" created betwixt an advertiser in addition to publisher equally shortly equally the RFP is sent
• An surface area to locomote inwards the user's objectives, budget, in addition to start in addition to halt dates
• The deed of sending an RFP to start out the negotiation procedure with the publisher

What targeting rules display an promotion to users who guide maintain viewed a product, but non purchased it?

• • Positively target all production viewers AND collect purchase IDs using u-variables
  • Negatively target all production purchasers AND collect purchase IDs using u-variables

• Positively target all production viewers AND negatively target all production purchasers

• Positively target all production purchasers AND negatively target all production viewers
•  

What attribution model uses Floodlight information from both attributed in addition to non-attributed conversions?

• • Time Decay model
  • First Interaction model

• Data-driven model

• Linear model

In which 2 tags tin bathroom the keyword macro (%k) live on added? (select two)
Select All Correct Responses

• • Floodlight

• Tracking Ad

• • Placement

• Impression Event

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are 2 major differences from the unpivoted report? (select two)
Select All Correct Responses

• • Rows in addition to columns aren't affected yesteryear a pivot, but tin bathroom exclusively live on filtered when unpivoted

• Rows in addition to columns are flipped

• Each conversion gets its ain row with interactions inwards split columns

• Each interaction gets its ain row with interactions spread across rows
•  

What is required to runway mobile app conversions using Floodlight tags?

• • An HTML5 macro added to the Floodlight tag in addition to promotion tag, in addition to uploaded inwards the SDK

• A user-resettable device identifier passed to both Floodlight tags in addition to the promotion tags running inwards apps

• A Floodlight tag with the activities laid to collect in-app variables, available inwards DT files
• A dynamic publisher pixel implemented inwards the Floodlight tag

Cross-environment conversion methodology takes into delineate of piece of employment concern human relationship what information sources?

• • Cookies, SDKs, audience data

• Resettable device IDs, cookies, anonymized Google sign-ins

• Data pools, cookies, audience IDs
• Device types, OS, cookies

What information is provided inwards Video Verification?
Video actor size in addition to viewability
Asset in addition to transcoding validation
Resolution in addition to fleck charge per unit of measurement details
Information virtually ads that served on the same page

What timezone is used inwards Data Transfer (DT) timestamps for impression in addition to click files?

• • The advertiser's timezone

• Coordinated Universal Time (UTC)

• Eastern Time (ET)
• The user's timezone

What written report shows how long it takes for a client to convert later interacting with an ad?

• • First Interaction
  • Path Length
  • Path to Conversion

• Time Lag

What promotion setting limits the number of times that promotion tin bathroom live on shown to a exceptional user?

• • Hard cut-off
  • Priority

• Frequency cap

• Impression ratio

When a Top Conversion Paths written report shows that most users locomote inwards the purchase wheel with a rich media interaction, what activity tin bathroom live on taken to optimize the campaign?
Allocate to a greater extent than budget to edifice amend video creatives
Target remarketing lists for all icon creatives
Create a sequential rotation with the Rich Media creative laid first
Assign the ad's frequency cap to i impression per day

When using a placement media terms cap, what volition locomote on i time the cap is reached?

• Campaign Manager volition halt calculating in addition to reporting Media Cost for the Placement moving forward

• Ad-serving fees won't live on charged
• Reports volition non reverberate the impressions in addition to click metrics
• The placement volition live on paused until the cap is removed

What characteristic tin bathroom live on used to combine log-level impression in addition to click information for a custom compass analysis?

• • Attribution conversion segments

• Data Transfer

• Line item filtering inwards Studio
• GRP Insights

Which functionalities are available to deal conversion information using the API? (select two)
Select All Correct Responses

• • Run

• Update

• Insert

• Delete

At what grade tin bathroom landing pages live on managed across campaigns?

• Advertiser

• Creative
• Placement
• Ad

When a "plan" is executed inwards Planning, what information is pushed to Campaign Manager?

• • A dynamic feed that tin bathroom live on chop-chop implemented into Studio
  • TrueView placements for running on YouTube properties
  • A listing of creative specifications for implementing the deals inwards Display & Video 360

• A listing of placements you lot think to purchase in addition to the publishers you're buying inventory from

When is an impression counted inwards Reporting?

• • After the creative is served in addition to viewed on the site
  • After the browser begins loading the webpage
  • As shortly equally a creative is requested from the publisher

• After a user’s device indicates that the creative download has begun

What activity must occur for a squad fellow member to instruct access to Data Transfer files inwards Google Cloud Storage?

• • Run the script: gs://[bucket_name]/[username]

• Add the squad member's electronic mail to the Google Group associated with the Cloud Storage bucket

• Set upwardly an automated electronic mail for the squad fellow member to have daily reports
• Associate the squad fellow member with a User Profile designated for Google Cloud access

What delineate of piece of employment concern human relationship construction should live on used to portion Floodlight tags in addition to audience lists betwixt multiple Advertisers?

• • A unmarried Floodlight activity

• A parent/child relationship

• An account/advertiser relationship
• Shared billing profiles

In the Insights tab inwards Reporting, which 2 cards demo a snapshot of performance? (select two)
Select All Correct Responses

• Device Usage

• Creative Type

• Video Player Size
• Paid Search Ad

Which metric is NOT available inwards Data Transfer?

• Cross-environment conversions

• Designated Market Area (DMA) ID
• Active View: % of Completed Impressions Visible
• % Invalid Clicks
•  

Where would purchased inventory for a travail live on entered inwards Campaign Manager?

• • Floodlight tags
  • Landing pages
  • Campaigns

• Placements

•  

What is the boundary to holler back log information from a Data Transfer Google Bucket?

• • 1 year
  • 30 days
  • Unlimited

• 60 days

Which iii workflows tin bathroom live on used to brand volume edits? (select three)
Select All Correct Responses

• The DCM/DFA Reporting in addition to Trafficking API

• Campaign spreadsheet upload

• • The Campaign Manager filtered view

• The Edit Multiple button

What Floodlight conversion counting method would written report the showtime see for each user inside a given day?

• • Per session
  • Transactions

• Unique

• Standard

What written report tracks Floodlight attribution inwards Reporting?

• Path to Conversion

• Insights
• Cookie Reach Overlap
• Floodlight impressions

Unless default ads are disabled, what travail trafficking activity triggers the automatic creation of a default promotion for display placements?

• • Adding an HTML5 creative at the travail level
  • Adding a rich media creative at the travail level
  • Adding an icon creative at the advertiser level

• Adding an icon creative at the travail level

What HTML elements of a Floodlight tag's iFrame code position the unique activity?

• • "src" in addition to 1x1
  • u1 in addition to "fls"
  • 1x1 in addition to "ord"

• "type" in addition to "cat"

Which 2 methods count impressions on site-served creatives? (select two)
Select All Correct Responses

• • Click tracker ad
  • Mobile tracking ad

• 1x1 impression tracker

• Tracking Ads

Where inwards Campaign Manager tin bathroom the Site ID(s) required to force placements to Display & Video 360 live on found?

• • In the advertiser's properties, nether Landing Pages

• Next to its associated site holler inside a Campaign

• In Campaign Manager Account Admin settings
• In Site Directory nether Properties

What are 2 benefits of using the INS tag? (select two)
Select All Correct Responses

• Eliminates the demand for publishers to add together cache-busters

• • Reduces charge latency
  • Serves ads on browsers that don't back upwardly Javascript

• More robust Verification data

What written report inwards Report Builder shows the number of unique users who guide maintain interacted with ads?

• • Path to Conversion
  • GRP
  • Standard

• Cookie Reach Overlap

Paid search dimensions inwards Report Builder are compatible with what metric?

• • Downloaded impressions

• Paid Search Revenue

• Active View
• Cost Per Click

What is the to a greater extent than cost-effective agency to throttle ads served to a specific geographic region?

• • Geo-targeting managed yesteryear the promotion server
  • Frequency caps managed the publisher or DSP
  • Language targeting managed yesteryear the promotion server

• Geo-targeting managed yesteryear a publisher or DSP

What are iii benefits of using Internal Redirect tags? (select three)
Select All Correct Responses

• • Saves fourth dimension from having to negotiate deals with the publisher

• Richer domain information inwards Verification

• Standardize a counting method with platform publishers

• Reduce latency on ad-serving

What settings are required to give a user reporting access for a unmarried advertiser?
Create a user role, in addition to assign the advertiser equally the sub-account.
Schedule a written report to live on sent to the user, automatically granting them access to that data
Create a user profile with a reporting-only user role, in addition to filter for that advertiser
Ask the advertiser to transportation an electronic mail to support, granting access to their reporting data

Which 2 tabs inwards Reporting render access to viewability data? (select two)
Select All Correct Responses

• Verification

• • Summary

• Report Builder

• Attribution
•  

To laid promotion status to "active," which 2 objects must live on assigned to an ad?
Select All Correct Responses

• A placement

• An active creative

• A frequency cap
• A priority
•  

What department inside a Floodlight activity's settings allows users to add together publisher tracking tags?

• • Advanced properties

• Dynamic tags

• Custom Floodlight variables
• Google Tag Manager

What Floodlight characteristic tin bathroom live on used to make a custom audience listing that targets customers who purchased a specific production or service?

• • Custom 1x1 pixel that fires when the production or service page loads
  • Sales Floodlight tags that capture revenue

• Custom Floodlight variable that captures the production or service ID

• Dynamic Floodlight tag that sources production or service IDs

What counting method tracks the number of sales made or items purchased?

• Sales activities

• Standard counting
• Counter activities
• Custom Floodlight variables

Agency Admin, Agency Trafficker, in addition to Site Trafficker are examples of what?

• • Placement strategies
  • Content categories

• User roles

• User profiles

What grade is used to calculate conversions if the lookback window differs betwixt objects?

• Placement level

• Site level
• Campaign level
• Account level
•  

If a publisher serves a placement tag later the travail halt date, what promotion volition serve?

• • Nothing volition serve
  • The backup image
  • A random ad

• The default ad

At what grade tin bathroom landing pages live on set, thence they are the same across multiple ads?
Creative
Placement
Account
Ad

What promotion setting ensures a qualified user volition ever live on served a city-targeted promotion showtime over a country-targeted promotion when both ads are assigned to the same placement?

• Priority

• Keyword targeting
• Dynamic targeting keys
• Frequency cap

What must a Floodlight tag include to capture production information with a conversion?

• Custom Floodlight variable

• Dynamic pixels
• 1x1 tracking pixel
• An ord value

What activity tin bathroom live on taken to select which columns appear inwards the trafficking interface?

• • Create a novel user profile
  • Create a novel user role
  • Create a filter

• Create a custom view

When assets are added to an existing creative, where volition these updates live on reflected?

• • Updates appear equally a novel creative
  • In the creative preview, but non inwards currently assigned ads

• Within the ads where the creatives are assigned

• In time to come promotion creative assignments, but non inside existing ads

What are 2 Video Verification metrics? (select two)
Select All Correct Responses

• • Audio muted at finish
  • Eligible impressions for audio

• Audio muted at start

• Video Prominence Score

•  

The Insights tab inwards Reporting shows the sentiment functioning against which iii goals? (select three)
Select All Correct Responses

• Click rate

• Cost per activity (CPA)

• • Viewable CPM

• Conversions per impression

Counters in addition to Total Interactions metrics are available for which type of creatives?
Mobile in-app interstials
Twitter creatives
HTML5 creatives coded inwards GWD
Creatives built inwards Studio

Which 2 features may live on used to log additional information virtually a click? (select two)

• Event tags
• Image origin tags
• Dynamic targeting keys
• Landing page URL suffix

Which 2 methods mensurate impressions served inwards a mobile app? (select two)

1x1 impression tracker
Mobile tracking ad
Serving mobile creative direct through Campaign Manager
Click tracker ad

Audience lists created inwards Campaign Manager tin bathroom live on automatically shared with which linked
applications? (select three)

Search Ads 360
Studio
Google Ads
Display & Video 360

What object inwards Campaign Manager is equivalent to a creative inwards Display & Video 360?

• Placement

• Ad
• Creative
• Campaign

Which weather condition must live on truthful inwards gild to designate an advertiser equally a "child"?

• The advertiser doesn't guide maintain whatsoever "child" advertisers associated with it
• The advertiser is component of a subaccount
• There aren't whatsoever Floodlight activities associated with the "child" advertiser
• There aren't whatsoever campaigns associated with the "parent" advertiser

The "DCM/DFA Trafficking in addition to Reporting API" tin bathroom direct compass which 2 tasks? (select two)
Select All Correct Responses

• Upload conversions
• Customize verification alerts
• Customize reporting
• Download information transfer log files

Get Certified inwards Campaign Manager Certification !

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