Google Digital Unlocked Examination Answers 2018 Pdf Download
1
The online opportunity
Question 1
The increased utilization of the cyberspace presents a lot of potential for which types of businesses?
A All businesses
B Small problem organization owners
C International businesses
D Local businesses
Question 2
Taking a problem organization online tin sack involve many dissimilar steps. When starting out, which activity could last a portion of this process?
A Sending flyers amongst your spider web address to customers
B Creating a problem organization listing inwards local directories
C Increasing impress too billboard advertising
D Building a squad of digital advertising experts
Question 3
Which of the next is the easiest way for visitors to larn almost a problem organization piece visiting a website?
A Getting a costless 'taster' of 1 of your products when they sign upwardly to have emails
B Listening to an sound file that auto plays whenever someone visits your site
C Browsing your production pages too reviewing the Frequently Asked Questions page
D Reading the terms too weather condition for your products on your site
Question 4
What is a cardinal make goodness of having an online presence for a business?
A The powerfulness to sell products direct to customers through social media
B Being visible when people search for a problem organization similar yours
C Sending users emails to update them on novel products
D Being able to offering novel customers promotional discounts
2
Your starting fourth dimension steps inwards online success
Question 1
Which tool helps you lot stair out the success of your website?
H5N1 Keyword Planner
B Ad Gallery
C Ad Preview Tool
D Analytics
Question 2
Which of the next statements is truthful when it comes to taking a problem organization online?
H5N1 Stick to what you lot are doing too don't create changes
B The same content works across online too offline platforms
C Use analytics to create informed decisions
D Use analytics to runway your customers across the internet
Question 3
Which term best describes the problem organization activity that occurs when website visitors purchase products or services from you lot online?
H5N1 E-commerce
B Display advertising
C Search engine marketing
D Pay per click
Question 4
Which of the next statements is truthful when marketing your problem organization online?
H5N1 You require a website to demonstrate upwardly inwards search results
B You'll arrive at a similar client base of operations to the 1 you lot have got inwards the existent world
C You'll last seen past times the same volume of customers whether you lot utilization search advertising or not
D Social media is a swell way to engage your audience
3
Build your spider web presence
What are some of the ways customers tin sack engage amongst your website?
H5N1 Watch a video or download a PDF
B Make purchases
C Read almost your products too services
D All of the above
True or false: Customers tin sack larn almost your problem organization past times downloading your mobile app, but they can’t seat an monastic enjoin using an app.
H5N1 True
B False
What is a spider web server?
H5N1 The client service representative you lot tin sack telephone telephone when you lot have got questions almost your website
B The reply you lot acquire when you lot search a term on the web
C H5N1 reckoner connected to the Internet amongst software that allows it to host all the parts of your website
D The device that determines the speed of your mobile connection
True or false: Your domain yell includes the “www.” inwards your spider web address.
H5N1 True
B False
What is something that people won’t uncovering on your homepage?
H5N1 All the details almost every production or service you lot offer
B Your address
C H5N1 map to your store
D Your telephone number
True or false: H5N1 “hyperlink” is a shortcut to other pages on your site or elsewhere on the web.
H5N1 True
B False
Name 1 chemical constituent you’ll in all probability desire to exclude from your website.
APrices
B H5N1 lot of deep scientific information too detailed statistics
C Special offers
D Certifications to demonstrate you’re qualified to provide a service
True or false: Most if non all of your content should include a direct sales pitch.
H5N1 True
B False
What are some examples of a “call to action” on a website?
H5N1 A “call now” link so visitors tin sack telephone telephone your store direct amongst 1 click
B H5N1 “get directions to our store” push which maps directions from their location to yours
C H5N1 “buy now” push where they tin sack seat an monastic enjoin directly
D All of the above
True or false: Including a search box on your site is a swell way to assist visitors uncovering precisely what they want.
H5N1 True
B False
Which of these is non actually necessary to include on a website?
H5N1 Your address
B H5N1 collage of selfies
C Your telephone number
D H5N1 map to your shop
True or false: You should retrieve almost what your customers are looking for too prepare your website content amongst that inwards mind.
H5N1 True
B False
4
Connect through email
Which of the next volition you lot require to start an e-mail marketing programme?
H5N1 A profile on all major social media sites
B H5N1 "contact us" form
C H5N1 way to collect people's e-mail addresses
D H5N1 local problem organization listing
True or false: There's no require to cheque local regulations earlier you lot start an e-mail marketing programme.
H5N1 True
B False
Which of the next is non a characteristic of many e-mail marketing platforms?
H5N1 Templates which you lot tin sack customise easily
B The powerfulness to segment your e-mail listing into specific groups
C An selection for your users to unsubscribe from your e-mail programme
D Automation of your search promotion campaigns
True or false: Most e-mail marketing platforms provide a contact database.
H5N1 True
B False
Which of these is a goodness do for emails you lot transportation to your contacts?
H5N1 Run an A/B attempt on your dependent area describe to determine which 1 works best
B Send a lengthy e-mail that takes a long fourth dimension to read
C Send a generic message to your entire contact database
D Leave your call-to-action to the real bottom of your email
True or false: It's a goodness thought to acquire inwards slowly for your contacts to unsubscribe from your emails, if they desire to.
H5N1 True
B False
If the "open rate" of your emails seems low, which of the next could assist you lot ready that?
H5N1 Redesign your website
B Change the color of the buttons within your email
C Send your emails to to a greater extent than contacts
D Adjust the dependent area describe of your email
True or false: There's no require for analytics when it comes to e-mail marketing.
H5N1 True
B False
5
Get started amongst search
Why are search engines a swell seat for a problem organization to last found?
H5N1 People pay to utilization search engines, so they're an affluent segment of customers
B People who search are actively looking for information, products or services
C Search engines are a large tendency these days
D Search engines are non a swell seat to last found
True or false: Search engines utilization sophisticated applied scientific discipline to sort through massive numbers of websites too content.
H5N1 True
B False
What applied scientific discipline make search engines utilization to "crawl" websites?
H5N1 Androids
B Interns
C Servers
D "Bots"
True or false: Search engines rank websites using complex formulas.
H5N1 True
B False
Which of the next helps a search engine empathise what your page is about?
H5N1 The appointment it was published
B The issue of pictures
C The total issue of words
D The championship tag
True or false: Search engines can't empathise images on websites.
H5N1 True
B False
Which of the next is truthful almost organic search results?
H5N1 They're free
B They cost money
C You tin sack modify your daily budget whatever time
D They tin sack only appear inwards English
True or false: Spending coin on search advertising influences how your website appears inwards organic search results.
H5N1 True
B False
Which of these is an of import factor inwards the paid search auction system?
H5N1 How famous your create yell is
B How cool your logo is
C How long your problem organization has been around
D How relevant your ads are
True or false: The highest bidder e'er wins the SEM auction.
H5N1 True
B False
Which of these tin sack the Google Search Console assist you lot with?
H5N1 It helps you lot empathise how to improve your AdWords campaigns
B It helps you lot optimise your Google My Business listing
C It helps you lot empathise which keywords people are searching for on Google
D It helps you lot run A/B tests on your domicile page
True or false: You'll require to pay a monthly subscription to utilization the Google Search Console.
H5N1 True
B False
6
Get discovered amongst search
Which is NOT a factor to consider when optimising your website for search engines?
H5N1 Colour scheme
B Fresh, engaging content
C Ensuring the site is mobile-friendly
D Site popularity
True or false: Search engine formulas remain relatively static over time.
H5N1 True
B False
Which is the starting fourth dimension stair of a structured SEO plan?
H5N1 Hiring an agency
B Buying an analytics system
C Setting upwardly your presence on social media sites
D Keyword research
True or false: Talking to your customers is a swell way to acquire ideas for keywords.
H5N1 True
B False
Which of the next should last portion of your SEO plan?
H5N1 Keyword research
B Getting to a greater extent than people to link to your site
C Looking at analytics data
D All of the above
True or false: Hiring a programmer is the only way to improve your SEO.
H5N1 True
B False
More specific keywords amongst depression search volume are called ...
H5N1 Long-hair keywords
B Long-tail keywords
C Big-bang keywords
D Top-tail keywords
True or false: When you're starting out, you lot may non desire to focus on the most pop keywords.
H5N1 True
B False
Which of the next should non last 1 of your SEO goals?
H5N1 Making sales
B Reaching customers who are interested inwards what you lot offer
C Showing your promotion to equally many people equally possible
D Getting visitors to interact amongst your site
True or false: Analytics tools tin sack tell you lot how ofttimes people reckon your promotion too click through to your site.
H5N1 True
B False
7
Make search piece of employment for you
Which of the next would last the best championship for your website's page almost your render policy?
H5N1 How to Send Stuff Back
B Company Name's Return Policy
C Return Policy
D Loyalty Programmes
True or false: You should optimise page content equally good equally titles, headings too meta tags.
H5N1 True
B False
Which of the next is NOT a goodness way to acquire other sites to link to yours?
H5N1 Social media
B Content marketing
C Building relationships amongst similar sites
D Keyword stuffing
True or false: When it comes to external links to your site, quantity is to a greater extent than of import than quality.
H5N1 True
B False
What information wouldn’t last useful to international customers?
H5N1 Showing listings that are unavailable inwards their region
B Product prices inwards dissimilar currencies
C Different systems of measurement
D Listing your problem organization hours inwards dissimilar fourth dimension zones
True or false: If you lot have got international customers, your website should offering information that meets dissimilar countries’ unique needs.
H5N1 True
B False
8
Be noticed amongst search ads
Search engine marketing is also called ...
H5N1 Pay-per-click advertising
B Organic advertising
C Search box marketing
D One-click advertising
True or false: The search engine results that appear downward the centre of the page are paid advertisements.
H5N1 True
B False
In an SEM auction, your Quality Score is based on your ad's ...
H5N1 Bid
B Relevance
C Cleverness
D Length
True or false: There is a express amount of advertising spaces available on a search engine results page.
H5N1 True
B False
Which of the next is non a factor you lot should consider when choosing keywords?
H5N1 Relevance
B Traffic
C Simplicity
D Competition
True or false: It's possible to determine how good a keyword volition perform without bidding on it.
H5N1 True
B False
Which of the next is a goodness tactic for writing eye-catching ads?
H5N1 Make your headline clear
B Include special offers
C Give a specific telephone telephone to action
D All of the above
True or false: Searchers tend to click on ads that teach them to make something.
H5N1 True
B False
9
Improve your search campaigns
Which of the next is NOT a make goodness of using relevant ads too landing pages?
H5N1 Increased cost for promotion placements
B Higher promotion positions on the search results page
C Lower cost for clicks on your ads
D Ads that volition assist customers too run into their expectations
True or false: You are express to 1 motion per SEM account.
H5N1 True
B False
If you lot were edifice Ad Groups for terms related to pet portraits, which of the next keywords would non last relevant?
H5N1 Pictures of dogs
B Dog 24-hour interval aid services
C Dog portraits
D Pet photos
True or false: "Negative keywords" is the strategy of increasing the visibility of your ads for specific keywords.
H5N1 True
B False
If you lot wanted to apply a Phrase Match for the term pet portraits, which format would you lot use?
H5N1 *pet portraits*
B pet portraits
C [pet portraits]
D "pet portraits"
True or false: If you lot utilization Exact Match, youngster variations, similar plurals, tin sack even so trigger the ad.
H5N1 True
B False
Which of the next is NOT an representative of a website conversion?
H5N1 Purchase order
B Contact shape submission
C Click on paid search ad
D Newsletter sign-up
True or false: Using conversion tracking, you lot tin sack stair out how many people visiting your site from an SEM promotion terminate upwardly completing a purchase.
H5N1 True
B False
10
Get started amongst analytics
What is a metric?
H5N1 A type of code used to runway visitors to your website
B H5N1 slice of information you lot tin sack count
C H5N1 information betoken that tin sack last divided past times three
D An attribute used to pause downward a dimension
True or false: Analytics tin sack tell you lot what fourth dimension of 24-hour interval your website gets the most traffic.
H5N1 True
B False
Which of the next types of online marketing tin sack analytics assist you lot evaluate?
H5N1 Display advertising
B Social media
C Email marketing
D All of the above
True or false: Analytics tin sack give you lot valuable information almost electrical flow customers equally good equally novel ones.
H5N1 True
B False
If your cardinal problem organization finish is to acquire people to volume rooms at your invitee house, you're in all probability most interested inwards ...
H5N1 How many clicks your photograph gallery gets
B How many visitors you lot acquire on Fridays
C Whether your funny Tweet goes viral
D How many people visiting your site volume a room amongst you
True or false: Every metric you lot tin sack stair out inwards analytics is useful too actionable.
H5N1 True
B False
11
Find success amongst analytics
Which of the next pieces of information from analytics tin sack assist you lot improve the content on your website?
H5N1 The keywords people utilization to uncovering your site
B The issue of people who see your site but don't create a purchase
C Which keywords used to perform good but don't anymore
D All of the above
True or false: Most analytics tools tin sack tell you lot how much traffic you lot are getting from organic searches.
H5N1 True
B False
If an promotion is non performing well, 1 effective tactic is to ...
H5N1 Complain to the search engine
B Tweak the ad's re-create too so facial expression at analytics to reckon if performance improves
C Hire an agency to write novel ads
D None of the above
True or false: It's e'er worth bidding your max toll to acquire your promotion to appear inwards the top position.
H5N1 True
B False
Segmentation tin sack assist you lot pause downward visitor information past times ...
H5N1 Device type
B Geography
C Traffic source
D All of the above
True or false: You tin sack abide by whether visitors uncovering your site via social media using segmentation.
H5N1 True
B False
12
Get noticed locally
How tin sack you lot improve your business's visibility to people located nigh you?
H5N1 Translate your website into at to the lowest degree 2 to a greater extent than languages
B Offer costless telephone back upwardly during problem organization hours
C Ensure you lot have got goodness analytics on your website
D Make for certain your telephone number, address too problem organization hours are slowly to find
True or false: "Bike shops nigh hampstead heath" is a goodness representative of a "local search".
H5N1 True
B False
Which is an of import make goodness of registering your problem organization inwards online local listings?
H5N1 You'll have discounted pricing on your search advertising campaigns
B People are to a greater extent than probable to uncovering your problem organization through search engines if you lot have got a local listing
C You'll generate a lot of buzz on social media websites
D You'll last able to upload videos to YouTube for free
True or false: Many search engines operate local problem organization listings.
H5N1 True
B False
13
Help people nearby uncovering you lot online
Local advertising tin sack assist you lot reach:
H5N1 People who alive nigh your business
B Tourists who are visiting your area
C People using their mobiles whilst inwards your neighbourhood
D All of the above
True or false: Local advertising is available through many dissimilar services, such equally search engines or social networks.
H5N1 True
B False
Why make local too mobile piece of employment good together?
H5N1 Everyone inwards your neighbourhood has a smartphone
B People who are "out too about" ofttimes utilization their mobiles to search for businesses
C Local problem organization listings are only available on mobile devices
D Young people prefer to utilization tablets
True or false: Websites e'er facial expression the same on a laptop cover too a energy cell screen.
H5N1 True
B False
Which of the next tin sack assist you lot gain visibility inwards search engines?
H5N1 Improving your website past times adding relevant content that highlights the location of your business
B Registering amongst online local problem organization listings
C Ensuring your website is mobile-friendly
D All of the above
True or false: Clear, detailed information almost your problem organization location helps search engines empathise where your problem organization is located.
H5N1 True
B False
14
Get noticed amongst social media
Which social platforms should a problem organization use?
H5N1 Twitter too LinkedIn
B Facebook too Google+
C All available platforms
D The platforms its customers utilization most
True or false: Social media is non simply for individuals, but is also a swell tool for businesses to connect amongst customers.
H5N1 True
B False
Which of the next sites would last a goodness social network for a pet store to portion videos of their services on?
H5N1 YouTube
B LinkedIn
C OpenTable
D Trip Advisor
True or false: Businesses should e'er focus on social media platforms amongst the most users.
H5N1 True
B False
Which is non a finish of social media?
H5N1 Reach existing customers to have got them purchase from you lot to a greater extent than often
B Drive to a greater extent than traffic into your store
C Develop one-way communication amongst customers
D Raise create awareness of your business
True or false: You should have got the same strategy across all social networks.
H5N1 True
B False
Which of the next should you lot provide almost your problem organization on your social networks?
H5N1 Business name
B Address
C Phone number
D All of the above
True or false: Social network pages are non eligible to appear inwards search engine results.
H5N1 True
B False
15
Deep dive into social media
H5N1 robust social media computer program includes which of the following?
H5N1 A listing of what you'll share, too where you’ll portion it
B H5N1 clear sentiment of how your activities on social media back upwardly your problem organization goals
C H5N1 long-term schedule planning when you'll post
D All of the above
True or false: Using social media tools, it's possible to create something to share, too have got it scheduled to last posted inwards the future.
H5N1 True
B False
Which of these is non a potential make goodness of advertising on social media?
H5N1 Getting to a greater extent than reliable analytics
B Reaching people who mightiness 1 24-hour interval last your customer
C Connecting amongst previous customers
D Building create awareness
True or false: Social media ads are goodness for edifice a create name, but can't assist you lot arrive at specific audiences.
H5N1 True
B False
Tools that assist you lot acquire information from multiple social networks are called
H5N1 Social media monitoring tools
B Big information analytics
C Weblogs
D Incognito mode
True or false: Once someone reaches your website from a social network, you lot can't stair out which pages they facial expression at on your site.
H5N1 True
B False
Which of these is a mutual social media pitfall?
H5N1 Regularly posting interesting, relevant content
B Interacting amongst customers or fans
C Using a note of vocalism that fits your company
D Letting your social media pages acquire dormant for long periods
True or false: People have got brusk attending spans on social media, so everything you lot portion should have got a heavy sales pitch.
H5N1 True
B False
16
Discover the possibilities of mobile
Which of the next problem organization goals tin sack you lot arrive at amongst mobile?
H5N1 Building create awareness
B Encouraging client loyalty
C Growing revenue
D All of the above
True or false: On average, people inwards the UK of Britain too Northern Republic of Ireland pass to a greater extent than than 2 hours a 24-hour interval on their mobile device.
H5N1 True
B False
Responsive blueprint agency ...
H5N1 Your website visitors tin sack adjust the size of your website
B Your website volition conform to suit whichever device it is existence viewed on
C Your customers tin sack provide feedback on the blueprint of your site
D None of the above
True or false: Videos are a swell improver to whatever mobile website.
H5N1 True
B False
Which is a mobile characteristic that apps tin sack ofttimes utilization to your business's advantage?
H5N1 GPS
B WiFi
C Calculator
D Battery
True or false: Push notifications tin sack transportation messages to your customers' mobiles, but they tin sack only reckon them when they're using the app.
H5N1 True
B False
17
Make mobile piece of employment for you
If you lot are a plumber inwards London, what would last a finish of mobile advertising for your business?
H5N1 Describe the history of plumbing
B Drive to a greater extent than traffic onto your website
C Share information almost your competitors
D All of the above
True or false: Your website volition facial expression dissimilar on mobile devices compared amongst desktop computers.
H5N1 True
B False
What’s an representative of a swell keyword to target people on mobiles who are searching for a plumber inwards London?
H5N1 “Fix sinks”
B “Clogged tub”
C “Plumbing services”
D All of the above
True or false: Customising your video ads for mobile is a waste materials of time.
H5N1 True
B False
What’s an representative of a mobile promotion network?
H5N1 Google AdMob
B Netflix
C YouTube
D All of the above
True or false: The Google Ad Gallery for creating professional-looking display ads is costless to use.
H5N1 True
B False
Social media advertising solutions for mobile would include:
H5N1 Facebook Ads
B Twitter Ads
C LinkedIn Ads
D All of the above
True or false: Social media sites make non allow you lot the selection to target specific mobile users.
H5N1 True
B False
When creating video content for mobile, your aim should last to:
H5N1 Discuss a wide arrive at of topics
B Clearly define what activity you lot desire customers to take
C Share a total description of all your products too services
D None of the above
True or false: YouTube receives billions of views a 24-hour interval from users around the world.
H5N1 True
B False
18
Advertise on other websites
Display advertising is a swell way for your problem organization to:
H5N1 Challenge the claims of your competitors
B Drive traffic to your website
C Provide an introduction to the metropolis inwards which you’re located
D None of the above
True or false: If you lot ain a cinema blog, display advertising volition allow you lot to arrive at people fifty-fifty if they’re non searching for information almost films.
H5N1 True
B False
The ads on search engines are normally made upwardly of:
H5N1 Audio
B Video
C Text
D None of the above
True or false: Display advertising tin sack last targeted to arrive at only the people who are showing an involvement inwards the products or services you lot offer.
H5N1 True
B False
You tin sack target your advertising display campaigns to arrive at for certain demographics, including:
H5N1 Gender
B Age group
C Specific location
D All of the above
True or false: In an advertising display campaign, you lot have got the selection to target ads to people who utter a specific language.
H5N1 True
B False
19
Deep dive into display advertising
Which of these is non an outcome of using display advertising?
H5N1 Retargeting people who have got visited your site before
B Making your website a improve experience for shoppers
C Creating awareness of your business
D Converting people who are ready to purchase
True or false: Display advertising tin sack last an effective strategy across many stages of the client journey.
H5N1 True
B False
Which of the next is NOT an representative of the types of information advertising networks automatically collect too portion amongst businesses?
H5N1 The issue of times an promotion was shown
B The cost of each ad
C How much it cost your problem organization to create the ad
D The total clicks on an ad
True or false: When you lot purchase promotion placements on an advertising network, the network decides how much you lot are willing to spend.
H5N1 True
B False
Say someone adds your production to a shopping cart too so leaves your website – which of these tactics is most probable to encourage that someone to render too purchase the product?
H5N1 Retarget amongst a display promotion encouraging newsletter sign-up
B Redesign your website
C Create a Facebook page for your business
D Retarget amongst a display promotion that has a discount coupon
True or false: The starting fourth dimension stair of display retargeting is to define your audience.
H5N1 True
B False
20
Expand internationally
To determine the best international markets for your business, you lot tin sack review the:
H5N1 Most recent football game social club records
B Geographic information inwards your spider web analytics
C Average historic menstruation of the population
D None of the above
True or false: Hiring a native speaker is preferable to having an automated service interpret your website.
H5N1 True
B False
Where tin sack you lot facial expression to reckon if you lot already have got customers inwards some other country?
H5N1 Google AdWords
B Google Analytics
C Google's Market Finder
D Google’s Keyword Planner or Bing’s Keyword Research Tool
True or false: There’s no way to uncovering out almost keyword search trends inwards other countries.
H5N1 True
B False
You desire to start advertising your problem organization inwards a novel province where people utter a dissimilar language. Your side past times side best stair is to ...
H5N1 Get your content localised
B Copy all of your ads exactly, too simply target the novel country
C Register your site amongst the proper suffix for that province (.au or .co.uk)
D Figure out how much you lot are going to accuse for shipping
True or false: You don't require to localise content; you lot only require to interpret it.
H5N1 True
B False
Which of the next is primarily meant to target novel customers?
H5N1 Email marketing
B Print advertising
C Retargeting advertising
D Search advertising
True or false: You don't require to expand your advertising beyond search when entering a novel market.
H5N1 True
B False
What should a problem organization make first, when considering going into a novel market?
H5N1 Hire an agency to interpret its website into the local language
B Open a novel business office inwards the upper-case missive of the alphabet city
C Determine its powerfulness to deliver products too review all taxation too legal information
D Invest inwards major promotion campaigns to elevate create awareness
True or false: You require to consider Internet speed inwards the province you lot are expanding to when edifice out your site.
H5N1 True
B False
What don't you lot require to make when going into a novel target market?
H5N1 Take the fourth dimension to interpret all aspects of your site into the proper languages for your target markets
B Make for certain you’re able to choose the types of payment that shoppers inwards your target marketplace prefer to use
C Forget almost your local customers
D Periodically review your site top to bottom amongst an international audience inwards mind
True or false: People inwards dissimilar countries tend to utilization the same payment forms equally you lot do.
H5N1 True
B False
What volition most assist you lot when working inwards international markets?
H5N1 A fancy website
B H5N1 reasonable agreement of the legal too taxation considerations inwards that market
C Knowing your cost on a product
D None of the above
True or false: International businesses should proceed inwards remove heed both linguistic communication too cultural differences when establishing communication too back upwardly processes.
H5N1 True
B False
21
Make the most of video
How tin sack businesses utilization videos equally portion of their digital strategy?
H5N1 Posting a video on YouTube or Vimeo
B Putting a video on their ain site
C Putting text or video ads on others' videos
D All of the above
True or false: You require to last a large companionship to utilization video.
H5N1 True
B False
Using video equally portion of your online presence tin sack assist you lot create:
H5N1 Some funny videos
B H5N1 swell channel to engage amongst customers
C Extensive problem organization costs
D H5N1 pocket-size following
True or false: Your video computer program tin sack only last supported amongst a large budget.
H5N1 True
B False
How tin sack you lot create the most of video shooting time?
H5N1 Use storyboards too shoot to a greater extent than than 1 video at a time
B Get a actually overnice photographic tv set camera so you lot have got improve video quality
C Only create 1 video at a time
D Talk fast, too tedious the video downward inwards editing
True or false: Making a video requires a studio too professional person crew.
H5N1 True
B False
What should you lot include amongst your videos?
H5N1 Hashtags
B Calls to action
C H5N1 relevant title
D All of the above
True or false: Using videos inwards e-mail marketing too social media is an ineffective way to engage too grow your audience.
H5N1 True
B False
What is a goodness starting fourth dimension stair to choose earlier advertising on videos?
H5N1 Write your ads
B Make your video advertisement
C Define your target audience
D Decide what video platform you lot desire to advertise on
True or false: It is a goodness thought to guide customers to pages amongst stunning photos or your ain videos.
H5N1 True
B False
Through your video analytics, you lot uncovering that a lot of French-speaking people are watching your English linguistic communication cooking videos. You should:
H5N1 Stop advertising to French-speaking people
B Consider making videos inwards French
C Refer them to French cooking videos
D Keep doing what you're doing – you lot must last doing something right
True or false: You tin sack only runway how many views your videos get.
H5N1 True
B False
22
Build your online shop
What should you lot include on your production description pages?
H5N1 A goodness description of the product
B Pictures of the product
C Reviews of the product
D All of the above
True or false: You tin sack only choose payoff of using e-commerce on your ain site.
H5N1 True
B False
You shouldn’t purchase a fully integrated e-commerce solution if:
H5N1 You desire customers to remain on your site
B You are simply starting, too you lot only require basic features for now
C You desire to have got improve analytics on the checkout process
D You desire to last able to modify the checkout process
True or false: When integrating payments into an e-commerce site, you lot should utilization an SSL certificate to protect consumer information too assure customers their transactions are conducted on a secure connection.
H5N1 True
B False
23
Sell to a greater extent than online
What is a sign that people are having problem using a exceptional device to purchase?
H5N1 Your analytics shows you lot have got a lot of mobile visitors, but real few purchases
B You realise a specific production is non selling much compared to your other products
C You acquire a lot of questions almost your render policy
D People are having problem using a promo code for a sale that you lot are having
True or false: You should allow customers to create accounts amongst your e-commerce store.
H5N1 True
B False
What is an representative of production merchandising?
H5N1 Running an promotion for your products
B Organising your products into categories too subcategories
C Displaying real specific, featured products on your domicile page
D Cross-selling products inwards the checkout process
True or false: Collecting site visitor information equally they browse too purchase items tin sack assist your e-commerce engine recommend other products that visitors are probable to want.
H5N1 True
B False
Why should you lot retarget to people who see your site?
H5N1 Retargeting tin sack assist you lot sell to a greater extent than products
B To remind people almost your site, inwards instance they forget almost it
C To offering for certain customers promo codes
D All of the above
True or false: Once your client purchases, you lot can’t plough off the retargeting ad.
H5N1 True
B False
24
Plan your online problem organization strategy
What is the starting fourth dimension stair inwards creating an online problem organization strategy?
H5N1 Identifying problem organization goals
B Understanding what the contest is doing
C Knowing the market
D Aligning goals to the strategy
What is the purpose of the "See, Think, Do, Care" framework?
H5N1 To assist businesses arrive at a global audience
B To assist determine a marketing strategy
C To assist you lot empathise the client journeying online
D To give insight into specific client groups
Optimising client touchpoints online is beneficial for businesses because...
H5N1 It allows brands to add together pop-up ads at every betoken of the client journey, ensuring people reckon them regularly
B It gives businesses the chance to salve coin on online advertising
C It gives you lot an chance to collect to a greater extent than information from potential customers
D It provides customers amongst value every fourth dimension they come upwardly into contact amongst a brand, helping to build trust
Which of the next actions would best assist you lot to analyse your online competition?
H5N1 Review who's next your competitors on their social media accounts
B Examine keyword results, utilization tools similar Google Alerts too conduct a SWOT analysis.
C Research hashtags associated amongst your products on social media
D Examine keyword results too pay to improve your ranking inwards search engine results pages
What type of information tin sack KPIs provide?
H5N1 Long term projections
B Financial viability
C Board decisions
D Data that measures performance over a specific fourth dimension period
25
Get started amongst content marketing
H5N1 content marketing motion tin sack last described as:
H5N1 Creating too posting content ad-hoc when you lot have got the time
B The creation of time-sensitive content that tin sack last published through diverse channels
C Regularly emailing customers almost word of a business’s products or services
D The creation too promotion of online materials amongst the finish of increasing involvement inwards a production or service
What does the next Definition describe? "Dividing upwardly your audience into groups of who they are, too what they like, amongst a finish of identifying a grouping most interested inwards your product/service."
H5N1 Audience segmentation
B Marketing channels
C Demographics
D Group dynamics
What is the missing give-and-take when describing the purpose of content? "To entertain, to inspire, to _______, too to convince".
H5N1 humour
B educate
C please
D surprise
Which of the next describes why approaches to writing require to last adapted for online content?
H5N1 Certain platforms have got a confine on the give-and-take count you lot tin sack publish
B Online audiences are typically younger, so the linguistic communication used needs to reverberate this
C Online readers only similar to engage amongst long-form pieces of content
D Online readers have got reduced attending spans, due to existence flooded amongst information
What are "highlight cardinal dates" too "consider multiple channels" 2 best practices of?
H5N1 Creating a content calendar
B Designing content
C Segmenting the audience
D Identifying channels
Which of the next could you lot utilization to runway weblog traffic?
H5N1 Audience profiling software
B SEM Rush
C Analytics tools
D Answer The Public
26
Turn information into insights
Which type of information relates to a metric that tin sack last represented amongst a number?
H5N1 Qualitative
B Holistic
C Quantitative
D Customer
Why is the information bicycle useful?
H5N1 It helps you lot create the most of the information collected from marketing activities
B It helps you lot evaluate your competition
C It provides information almost what users similar almost your website
D It presents collected information inwards a visually appealing way
Data insights tin sack last described equally explaining the ____ of an online marketing campaign.
H5N1 "How"
B "Why"
C "When"
D "Who"
Which of the next is a make goodness of using spreadsheets?
H5N1 Vast quantities of information tin sack last stored, sorted too analysed quickly
B Data tin sack only last accessed when all users are online
C They allow you lot to gain valuable client too marketplace insights quickly
D Computers are the only way to collect information too extrapolate results
Which presentation type would last useful inwards displaying which areas of your website are existence clicked on the most?
H5N1 Bar chart
B Pie chart
C Table
D Heat map
Final exam
Total issue of questions 40
Required to transcend : 32 questions (80%)
Take a problem organization online
What's the biggest challenge for most businesses when going online?
H5N1 Planning a budget
B Developing a plan
C Optimising a website
D Defining a client base
Where does the domain yell of a website primarily sit?
H5N1 In the URL
B In the coding of your header image
C In your navigation menu
D In your logo's hyperlink
Web analytics tin sack tell you lot many things almost your online performance, but what tin sack analytics tools non tell you?
H5N1 What your customers are doing on your website
B Where your customers have got come upwardly from earlier visiting your website
C Where your customers acquire after leaving your website
D What your customers are looking for on your website
How tin sack businesses make goodness from using analytics on their website?
H5N1 It volition demonstrate you lot where your audience comes from
B It volition listing which pages your audience does non like
C It volition demonstrate where your customers acquire after they've left your site
D It volition demonstrate you lot why your audience see your site
Websites are hosted on a server too each of these servers has its ain unique IP address. What does the 'IP' stand upwardly for?
H5N1 Internet Position
B Internet Placement
C Internet Privatisation
D Internet Protocol
When planning your website, what is 1 of the cardinal things you lot should consider?
H5N1 The monastic enjoin your products volition appear on the site
B What you lot desire your customers to make on the site
C How customers volition interact amongst the site
D What your customers desire to reckon on the site
When you're edifice a problem organization website, what purpose does a server have?
H5N1 It manages your website
B It hosts your website
C It promotes your website
D It secures your website
When defining a strategy for your business, how tin sack rival analysis assist you lot works life a USP (or Unique Selling Point)?
H5N1 It tin sack enable you lot to offering discounts that compete direct amongst your competitors' pricing
B It tin sack seat how your offering is dissimilar inwards comparing to your competitors
C It tin sack give you lot deeper insight into the marketplace too their approach
D It tin sack break which additional regions you lot could last operating inwards so that you lot tin sack grow your business
You notice that when people reckon images of your products online, you lot have got an increment inwards conversions or sales. Which client touchpoint could you lot utilization to choose payoff of this insight?
· H5N1 Shopping bags
· B Blog content
· C YouTube
D Social media
Which are the starting fourth dimension steps you lot should consider when constructing an online problem organization strategy?
H5N1 Understand the target audience
B Change your mission arguing to jibe the goals
C Create goals too seat a USP
D Define too segment your audiences
When designing content equally portion of your content marketing strategy, what does the "Think" stage stand upwardly for inwards the "See, Think, Do, Care" framework?
H5N1 The consideration phase, when customers start to enquiry potential products to buy
B The finance stage, when customers retrieve almost their budgets
C The activity stage, the instant when customers commit too purchase your product
D The sharing stage, when customers portion images too feedback on your products
Make it slowly for people to uncovering a problem organization on the web
Search engines reckon the content on a website equally written code, how tin sack you lot assist search engines seat the images on your website?
H5N1 Place them good within your text
B Make them eye-catching
C Put branding on them
D Give them descriptive names
When running a search engine marketing campaign, what finish make you lot await to arrive at past times having conversion tracking on your site?
H5N1 To reckon personal information almost the someone who bought from you
B To empathise what is working too what is not
C To increment your budget to acquire to a greater extent than traffic
D To advertise internationally to a greater extent than easily
What is the most of import affair to consider when optimising a search engine marketing campaign?
H5N1 Increasing the bid for the keywords you lot are targeting
B Increasing the relevance of the keywords, ads, too landing page
C Adding lots of keywords to the motion to acquire to a greater extent than traffic
D Continually changing the promotion copy
Which of the next is a make goodness of Search Engine Marketing (SEM)?
H5N1 Reach out to potential customers actively looking for your production or service
B Create dissimilar types of promotion formats to demonstrate to potential customers
C Target people based on their interests too habits
D SEM is a lot cheaper than whatever other advertising medium
When looking to increment the presence of a website, putting together your search engine optimisation computer program volition assist you lot computer program your steps. Which activity would last starting fourth dimension on the list?
H5N1 Choosing what images to set on your website
B Reserving all the social profiles that you lot volition last using for the business
C Finding people who volition link dorsum to your website
D Keyword Research
When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' inwards your SEO computer program ofttimes allows you lot to...
· H5N1 Outrank lots of larger, to a greater extent than established companies
· B Find to a greater extent than opportunities
· C See to a greater extent than traffic than brusk tail keywords
· D Perform improve on social media
Google Search Console “Crawl” reports permit you lot monitor...?
· H5N1 If potential customers tin sack access your spider web pages
· B If Google tin sack sentiment your spider web pages
· C How people interacts amongst your website
D What information Google records almost your site
Gaining backlinks to your website is a swell way to improve the SEO performance. What best do volition encourage people to link dorsum to your site?
H5N1 Pay people to link dorsum to your site
B Write some swell content they volition uncovering useful
C Ensure your staff link dorsum to your site
D Link to them first, regardless of whether they have got anything interesting on their site
When ranking websites on search engine results pages, which chemical constituent of a website make search engines value the most?
H5N1 How long the content on the page is
B If you lot rear keywords over 50 times inwards a brusk slice of content
C Unique, engaging, relevant content
D Where you lot are inwards the ground when adding content to your site
When using a search engine, what is the yell of a give-and-take or phrase somebody types to uncovering something online?
H5N1 Search phrase
B Search term
C Search query
D Search word
When using a search engine, what is the yell of a give-and-take or phrase somebody types to uncovering something online?
H5N1 Search phrase
B Search term
C Search query
D Search word
Fill the blank: 'Search engines _________ the cyberspace to uncovering content.'
H5N1 index
B crawl
C investigate
D rank
What’s the starting fourth dimension stair inwards the search engine optimisation procedure for your website?
H5N1 Off-site optimisation
B Keyword research
C Writing fresh content
D Setting an promotion budget
What are 3 cardinal considerations when evaluating keywords for search engine optimisation?
H5N1 Competition, cohesiveness, relevance
B Frequency, competition, relevance
C Relevance, cohesiveness, execution
D Frequency, execution, relevance
When optimising a website for search, what impact make meta too championship tags have got on the search engine?
H5N1 They are hidden messages that have got no bearing on search engines
B They are the on-page content that appears on your homepage, telling search engines what you lot do
C They are automatically generated too assist websites rank within search engines
D They are embedded messages that assist the search engine determine what’s on the page
There are many ways you lot tin sack improve the performance of a website from an SEO perspective. When it comes to link edifice which of the next statements is accurate?
H5N1 The quantity of links is important, non the quality
B The character of links is important, non the quantity
C Links hidden within code on sites improves your SEO performance
D Links hidden within images on sites improves your SEO performance
Which of the next volition last achieved past times including an offering inwards a Search Engine Marketing (SEM) ad?
H5N1 It volition assist the promotion stand upwardly out too encourage people to click it
B It volition guarantee the promotion appears at the top of the search results
C It volition increment the amount of users across your entire website
D It tin sack increment the character score of your ad
Fill the blank: When managing SEM campaigns, the best way to optimise your character score is to improve the _________ of your keywords, adverts, too landing pages.
H5N1 relevance
B conversion
C clicks
D importance
What tin sack you lot arrive at if you lot carve upwardly your search engine marketing problem organization human relationship into relevant campaigns too promotion groups?
H5N1 Drive to a greater extent than traffic to your website
B Target to a greater extent than people inwards dissimilar areas of the world
C Ensure people reckon relevant ads that relate to their search query
D Stop using negative keywords
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
H5N1 prevent
B secure
C increment the peril of
D decrease the peril of
When advertising on search engines, if you lot bid the same equally your competitor, having a higher character score volition hateful you lot appear where inwards comparison?
H5N1 Alongside them
B Below them
C On the side past times side page after them
D Above them
When fine-tuning paid search ads, you lot modify a broad-match keyword to a phrase-match keyword using which symbol?
H5N1 Quotation marks
B Apostrophes
C Italics
D Square brackets
If you lot desire to runway a completed monastic enjoin inwards your website, what would last a proper seat to add together the conversion tracking code?
H5N1 Website's homepage
B Order confirmation page
C Order shape page
D Contact us page
H5N1 lot of factors tin sack touching on how good a website volition rank on search engines. What role does metadata have got inwards this process?
· H5N1 Helps your website stand upwardly out from the competition
· B Allows you lot to input lots of keywords so that you lot appear for all of them
· C Provides search engines amongst to a greater extent than consistent too clear information almost what's on the website
· D Allows you lot to seat sales promotion offers within the search results
When advertising using Search Engine Marketing (SEM), you lot only pay...
· H5N1 when your promotion appears within the search results
· B when a conversion happens on your website
· C when your promotion is clicked past times someone
· D when someone stays on your website for to a greater extent than than 2 minutes
Which search query would trigger an promotion based on this keyword: [London portrait photographer]?
· H5N1 Portrait lensman London
· B London photographer
· C London portrait photographer
· D Photographers inwards London
Reach to a greater extent than people locally, on social media, or on mobile
When trying to promote your problem organization locally, what 3 cardinal bits of information should last acquaint inwards your directory listing?
H5N1 Business name, address, telephone number
B Personal name, problem organization name, postcode
C Name, PO box, freephone number
D Business name, CEO, companionship registration number
With to a greater extent than too to a greater extent than users using mobile to facial expression at websites, it is cardinal that you lot optimise your site so users tin sack uncovering it when searching online. Which 2 elements should you lot facial expression to optimise for improved SEO performance?
H5N1 Site speed too usability
B Keywords too metadata
C Image size too navigation
D Site speed too visual appearance
What type of tool tin sack last used to monitor too evaluate your social media audience's actions on your website?
H5N1 Content scheduling tools
B Audience profiling tools
C Social media analytic tools
D Website analytic tools
There are lots of social media platforms out there, but what is a make goodness of using smaller, to a greater extent than niche social media platforms for your business?
H5N1 People on niche platforms are to a greater extent than probable to engage amongst you
B Your content volition last set inwards front end of specific audiences
C Your content volition last seen past times a mix of dissimilar people, gaining to a greater extent than views too likes
D It enhances your create to last seen on to a greater extent than specific social media platforms
Fill the blank: When it comes to promoting a problem organization locally, search engines tin sack _______________ your problem organization inwards the search results page if the user is nigh your location.
H5N1 prioritise
B highlight
C hide
D promote
Fill inwards the blank: When search engines utilization factors similar geolocation, IP address too location based search terms to make geographically tailored results, this is called _____________.
H5N1 Local Search
B Geo search
C Mobile search
D Organic search
Local directories are a swell tool for getting noticed locally online. What would last the starting fourth dimension stair inwards using a directory?
· H5N1 Research competitors
· B Create a listing
· C Create an ad
· D Post a link
What are the benefits of using social media when looking to advertise your problem organization locally?
· H5N1 People trust local businesses on social media
· B You tin sack target ads to a specific local audience
· C You tin sack create video ads promoting the area
· D People utilization social media to a greater extent than than they utilization search engines
Which of the next is a heart too soul make goodness that content marketing tin sack convey to a business's online presence?
· H5N1 It tin sack improve sales past times directing to a greater extent than traffic to your website
· B It tin sack enable a problem organization to create a banking concern of content, which tin sack last reused to create ads
· C It helps a companionship seat its biggest competitors
· D It provides you lot amongst some other channel to force sales too promotional messages to customers on a regular basis
When looking to acquire noticed locally online, what information should you lot ensure is on your website equally a minimum?
H5N1 Your social media links
B An interactive map
C Your physical location details
D Business registration number
When looking to promote your products too services locally, what are the benefits of using search engine ads?
H5N1 Everyone uses search engines
B You tin sack target ads to a specific geographic area
C You tin sack target ads to specific genders
D Search ads are cheaper than display adverts
Which of the next would last described equally a goodness problem organization finish to laid for your social media campaigns?
H5N1 Increase staff morale
B Increase audience engagement
C Increase client satisfaction
D Increase overall profit
"Because online attending spans are shorter, a swell claw or opening judgement is of import to force people in." What is this a best do representative of?
H5N1 Writing engaging online copy
B Keeping the target audience inwards mind
C Understanding the user journey
D Being consistent inwards your approach to copy
When designing mobile advertising campaigns, what is a best do to seat which keywords to target?
H5N1 Ask your audience what they search for when looking for similar products
B Use the Google Keyword enquiry tool or Bing Keyword enquiry tool
C Use a tool to harvest the keywords your competitors are using
D Use all the commons keywords from your website inwards your advertising account
When edifice a website for a business, what type of blueprint should it have got inwards monastic enjoin to last "mobile friendly"?
H5N1 A scaled design
B H5N1 visual design
C H5N1 responsive design
D An integrated design
Building a computer program volition assist you lot to focus your efforts when using social media. What should you lot consider when making your social media plan?
H5N1 Your audience's data
B Your audience's interests
C You audience's available income
D Your audience's offline behaviour
Why is social media a swell tool for your problem organization to build trust too engagement amongst your audience?
H5N1 You tin sack portion offers too discounts solely to your following
B You tin sack portion blogs from other businesses to comprehend to a greater extent than than what you lot do
C You tin sack portion honest reviews almost your production or service
D You tin sack connect amongst customers at whatever fourth dimension of the day
When it comes to knowing which social media platforms to focus your efforts on, how tin sack you lot piece of employment out which 1 volition piece of employment best for you?
H5N1 Compare follower numbers across platforms
B Use online analytics tools to stair out engagement
C See what rival businesses are using
D Ask friends too theatre unit of measurement which platforms they use
When it comes to mobile, how would you lot define usability?
H5N1 The visitor's fourth dimension navigating your site
B The visitor's experience on your site
C The visitor's full general fourth dimension on your site
D The vistior's purpose when on your site
When looking to advertise your problem organization to mobile users, social media advertising tin sack last actually effective because...
H5N1 it allows you lot to target people who have got promotion blockers enabled
B it tin sack last seen past times people who aren't logged into their accounts
C it allows you lot to target people based on their likes too interests
D it doesn't cost likewise much to spread your ads far
Which of the next actions would last most effective for a problem organization to choose inwards monastic enjoin to assist them progress towards achieving their content marketing goals?
H5N1 Personalising content to create each client experience important, taking into problem organization human relationship available information almost each private customer.
B Reducing the issue of channels used for content marketing to only those channels amongst the highest referral numbers, hence saving money
C Identifying audiences who sentiment their content, too ensuring those specific audiences acquire targeted inwards the future, amongst the aim of increasing sales
D Refining their content marketing strategy equally they go, taking into problem organization human relationship available information too metrics
Reach to a greater extent than customers amongst advertising
When looking at your e-mail marketing metrics, Click Through Rate (or CTR) highlights which of the next insights?
H5N1 % of people that made a purchase after receiving the email
B % of people that opened the e-mail out of the total recipients
C % of people who clicked on a link inwards the e-mail out of the total recipients
D % of people who were sent the e-mail against the total issue of conversions made
Which of the next factors tin sack impact the opened upwardly charge per unit of measurement of your e-mail campaigns?
H5N1 The amount of links contained inwards the email
B The issue of images inwards your email
C The chance for customers to opt-out
D The dependent area describe of the email
How tin sack you lot attract social media users to portion your video content online?
· H5N1 Tag them inwards posts
· B Use hashtags
· C Make them funny
· D Use subtitles
Which of the next is a make goodness of search advertising over display advertising?
H5N1 Search ads are to a greater extent than probable to last clicked on
B Search advertising is cheaper than display advertising
C Search advertising allows ads to last created inwards multiple formats
D Search advertising is shown to customers who are searching for your specific terms
Why is it of import that you lot laid goals when planning your display promotion campaigns?
H5N1 To assist determine the best way to collate client data
B To assist determine the performance too allow for optimisation
C To assist determine where your budget volition last spent
D To assist determine the performance of your competition
If the analytics for your video motion shows people are only watching the starting fourth dimension few seconds of your video, what tin sack you lot make to attempt too amend this?
H5N1 Change the colours to last to a greater extent than eye-catching
B Change how much your branding is shown inwards the video
C Update the description to tell people to a greater extent than almost the video
D Delete the video too attempt over again amongst edited content
How tin sack your problem organization make goodness from video without making 1 yourself?
H5N1 Advertising on other people's videos
B Commenting on other people's videos
C Sharing other people's videos
D Interacting amongst other people's videos
When using display advertising, what could you lot include inwards an promotion to arrive at the finish of driving to a greater extent than sales?
H5N1 Promotions too special offers
B Personalised messages
C Location specific information
D Product shots too detailed information
Which of the next is a make goodness of display advertising over search advertising?
H5N1 Display advertising is cheaper than search advertising
B Appearing on relevant websites offering advertising space
C Ads tin sack appear at the top of search engine results pages
D Display ads are to a greater extent than probable to last clicked on
When planning your display advertising, what does the give-and-take 'placement' mean?
H5N1 The exact location of your promotion on a exceptional page of a website
B The size too seat of your ad
C The exact location of your promotion on search engine results pages
D The seat of text within your ad
Which shape of targeting would you lot utilization to display ads to people who have got previously visited your website?
H5N1 Search advertising
B Reacquiring
C Readvertising
D Retargeting
Fill the blank: In the ground of display advertising, remarketing is a way to _________.
H5N1 pay less per click than measure SEM ads
B demonstrate ads to people earlier they see your website
C demonstrate ads to people after they see your website
D display a pop upwardly on your website when people see it
When creating video marketing content on a budget, what is the starting fourth dimension affair you lot should consider doing?
H5N1 Shooting equally much equally you lot tin sack too culling it later
B Finding editing software
C Finding equipment to use
D Planning your content
What tin sack you lot make to assist your videos appear inwards search results?
H5N1 Make the content actually interesting
B Give detailed descriptions of its content
C Clearly create your videos
D Include calls to activity within the videos
Track too stair out spider web traffic
When using analytics programmes on your website, which of these make non autumn nether the category of a metric?
H5N1 Browser users utilization to access your site
B Unique visitors to your site
C Time users pass on your site
D Number of pages viewed per visit
When using analytics on your website, what make nosotros hateful past times the term 'conversion'?
H5N1 The deed of a user coming from a for certain geographical location
B The deed of a user spending a for certain amount of fourth dimension on the site
C The deed of a user coming together a specific metric
D The deed of a user completing a goal
How is a spreadsheet defined?
· H5N1 An interactive reckoner application for the organisation, analysis too storage of data
· B H5N1 static collection of related information tables that tin sack last queried to locate specific fields
· C H5N1 tool for storing large amounts of numerical data, but non text-based data
· D H5N1 digital residual canvass to proceed runway of fiscal transactions
When using web-based analytics tools, past times segmenting the information you lot volition last able to arrive at which of the following?
H5N1 Bid higher within your SEM advertising account
B Find insights that tin sack assist you lot seat where to create improvements
C Build improve social media profiles
D Run advertising inwards other countries around the world
What is the make goodness of using digital data?
H5N1 It tin sack assist you lot create informed decisions too improve online performance
B Digital information is e'er 100% accurate
C Digital information allows you lot to salve coin on offline analytics
D Using digital information allows you lot to automatically arrive at to a greater extent than customers
When it comes to spider web analytics, what insights tin sack you lot get together using analytics tools?
H5N1 What websites users see after leaving your website
B How you lot currently rank inwards search engines
C How people interact amongst your website
D How people interact amongst your competitors' websites
When using analytics programmes on your website, which of these make non autumn nether the category of a dimension?
H5N1 The device users access the site with
B The fourth dimension a user spends on the site
C The browser a user uses to see the site
D The geographical location of the user
What make website analytics allow you lot to do?
H5N1 Set upwardly advertising accounts to drive continuous improvement
B Understand users demeanor too improve the effectiveness of your digital marketing efforts
C Interact amongst customers on your website to increment conversion
D Predict your users side past times side displace based on previous data
In the ground of analytics, the fourth dimension the user spent on your site is considered which type of data?
H5N1 Conversion
B Clocking
C Metric
D Dimension
In the ground of analytics, tracking the type of device the user accessed your site past times is considered which type of data?
H5N1 Conversion
B Dimension
C Access
D Metric
How make you lot grip information inwards analytics to gain greater insights into our audience's behaviour?
H5N1 Partition
B Sample
C Segment
D Extract
Fill the blank: When you lot link Google Adwords amongst Google Analytics you lot are able to empathise which ________ are driving performance.
H5N1 Organic keywords
B Social media ads
C Paid keywords
D Directories
When creating a presentation based on lots of data, what regulation should you lot deport inwards mind?
H5N1 Show all the information available, to give your audience equally much context equally possible
B Tailor your approach to your audience inwards monastic enjoin to tell a improve story
C Stick to visual graphics only, equally everyone volition prefer this presentation format over tables too text
D Present all information inwards the same way because everyone interprets things similarly
Why should you lot avoid focusing on collecting equally much information equally possible?
H5N1 Vast quantities of information volition choose a long fourth dimension to process
B Large amounts of information are harder to store online
C The correct information, at the correct time, is to a greater extent than valuable
D Spreadsheets have got a confine on the amount of information they tin sack store
Sell products or services online
When edifice your online production store, to acquire inwards equally effective equally possible you lot should facial expression to optimise the performance past times using images inwards what variety of way?
H5N1 Use images direct from the cyberspace to ensure accurate file size
B Use images direct from the master copy manufacturer
C Ensure images are of a high quality
D Use detailed descriptions instead of images to assist search engines
Which of these is non a make goodness for businesses using fully integrated e-commerce platforms?
H5N1 Stock control
B Integrated invoicing
C The powerfulness to runway shipping
D Automated complaints procedure system
When trying to increment the production sales on your website, 1 way to arrive at this is to_________?
H5N1 transportation multiple follow upwardly emails 1 time a purchase has been made
B demonstrate them remarketing ads amongst a multifariousness of products
C provide the client amongst relevant suggested purchases
D include a pop upwardly on your website that they have got to activity earlier continuing
Fill inwards the blank: When you lot are considering the layout of the production pages, it is of import to set them inwards ________ order?
H5N1 price
B hierarchical
C a constantly changing
D alphabetical
When looking to innovate e-commerce functions to your website, which of the next would last the best starting fourth dimension step?
H5N1 Build an online store amongst an integrated payment system
B Set upwardly a web-based coin transfer software similar PayPal
C Invest inwards a novel website platform
D Use other platforms such equally eBay or Etsy
If a user abandons their shopping cart without making a purchase, 1 way to convey them dorsum to consummate the purchase is?
H5N1 SEM advertising
B Social advertising
C Retargeting
D Email campaigns
Analytics tin sack assist optimise your website for which of the following?
H5N1 For dissimilar devices, navigation & search
B For dissimilar devices & social media profiles
C For e-mail templates & social media profiles
D For navigation, search & video campaigns
Take a problem organization global
Fill inwards the blank: When considering expanding a problem organization internationally, the best seat to start is to__________?
H5N1 utilization online tools to assist you lot empathise where there’s a strong demand for your products
B displace the whole problem organization to that country
C replicate your electrical flow problem organization inwards equally many countries equally possible
D purchase novel domains for the country
Fill the blanks: When advertising internationally, you lot should create your problem organization ______ to the novel market, consider the ___________ too whatever possible ___________ implications.
H5N1 accessible | render chain | legal
B affordable | render chain | language
C exciting | customers needs | currency
D affordable | client needs | legal
When looking to expand your problem organization internationally on social media, what should you lot make first?
H5N1 Treat all social media channels the same
B Use pop phrases too memes for that area
C Analyse platforms pop inwards that area
D Not advertise at all, equally other countries don't similar social advertising
If you lot are looking to expand your company's presence online internationally, which of the next should you lot consider amongst regards to your online content?
H5N1 Translated past times an automated tool only
B Translated but also locally adapted for the audience
C Translated into the native language
D Left the same, too non translated
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