Hubspot Marketing Software Certification Answers 2018 Pdf Download

HubSpot Marketing Software Certification Answers 2018 PDF Download, this certification demonstrates your proficiency inward the theory as well as practise of inbound. It tests your cognition of inbound best practices as well as your mightiness to apply those practices using HubSpot to accomplish measurable results.

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True or false? The Marketing Hub uses shared contact information amongst the Sales Hub as well as Service Hub via the CRM contacts database.

True
False

Which of the next metrics are marketing teams NOT probable to study on?

Monthly website traffic
Rate of visitors converted to contacts
Rate of contacts qualified to live handed over to sales
Individual sales users’ monthly quota

True or false? The to a greater extent than completely you lot usage the Marketing Hub, the ameliorate the private tools tin assist you.

True
False

Keeping your database salubrious as well as upwards to engagement should ever live a priority then that you lot tin create powerful as well as ___________.

contextual conversationsCMS
content conversations
contextual pillar pages
outbound conversations

True or false? When importing contacts, HubSpot automatically searches for matches amongst your spreadsheet columns as well as pairs your existing properties, such equally kickoff elevate as well as lastly name.

True
False

True or false? Buyer personas are non-fictional instance study examples of your most successful customer.

True
False

True or false? When creating buyer personas, consider creating a unlike persona based on chore function. Grouping buyer personas together past times the goal or challenge they’re trying to overcome won’t live detailed plenty to know who you’re talking to.

True
False

Fill inward the blank: When linking your theme cluster together, it’s critical that you lot __________.

link all subtopics to the pillar page
only link the altitude twenty performing subtopics to the pillar page
link the pillar page to all relevant subtopics
A as well as C
B as well as C

True or false? The higher your DA, the easier it should live for your theme clusters to rank.

True
False

True or false? Only reference the meat theme on your pillar page. Using synonyms of your meat theme volition confuse search engines on how to best rank this page.

True
False

Which type of pillar page is inward the shape of an ungated guide or ebook?

Resource pillar page
Guide-type pillar page
Information-based pillar page
10x content pillar page

All of the next are examples of SMART goals EXCEPT:

Have 30% of your marketing leads attend an upcoming webinar.
Have thought leaders contribute to an upcoming ebook.
Increase sales qualified leads past times 20% past times the goal of the year.
Generate 10 customers inside the kickoff calendar week of an upcoming production launch.

True or false? Every fourth dimension you lot release a weblog post, you’re creating a new, unique page for your website.

True
False

Fill inward the blank: For distraction-free editing, click ___________.

Zen Mode
Text-Only Mode
Draft Mode
Inline Edit Mode

Fill inward the blank: To preview your post, click __________.

a – Zen mode
b – The read to a greater extent than separator
c – The optic icon
d – There is no preview mode

True or false? Big companies require complex page templates.

True
False

True or false? Logos are ever global content as well as can’t live swapped out on private pages.

True
False

How does a landing page typically assemble information well-nigh site visitors?

a – Using a meetings link
b – Using a CTA
c – Using an email
d -Using a form

True or false? Pillar pages create landing pages obsolete.

True
False

What are the primal components of a landing page?

Copy, form, content offer
Headline, chatbot, form, video
Headline, copy, form, image
Copy, form, video, content

What is a call-to-action button?

a – A clickable chemical element on a website page, weblog post, or electronic mail that promotes as well as redirects visitors to an offer
b – A pop-up form
c – A snippet of text that Google serves on a search engine results page (SERP)
d – Anybody your companionship communicates amongst inward the course of pedagogy of doing business

Why should your call-to-action incorporate action-oriented language?

Because Jorie said so.
A call-to-action should inspire your visitors to accept an action.
You don’t desire a visitor to have got to recall likewise difficult well-nigh what they tin await when clicking a button.
B as well as C

You should base of operations the blueprint of your CTA on the following:

Your buyer persona’s preferences
Your brand
Accessibility
A, B, as well as C

Why should you lot restrain the issue of shape fields you lot usage on your form?

Trick question! You should inquire for all of a contact’s information upwards front end then you lot tin personalize every conversation moving forward.
The information you lot inquire for should live a fair telephone commutation for the content you’re offering.
Nobody has fourth dimension to fill upwards out a long form.
Short forms present that you lot don’t actually desire to larn to a greater extent than well-nigh a prospect.

Your shape submission charge per unit of measurement tracks:

a – The total issue of views for all the pages your shape appears on that also have got your HubSpot tracking code on them
b – The total issue of submissions divided past times the total issue of views for the form
c – The total issue of times the shape has been submitted across all your pages
d – The total issue of times your shape appears across all your pages

What is a atomic number 82 flow?

a – Influenza A virus subtype H5N1 pop-up form
b – Influenza A virus subtype H5N1 bot programmed to chat amongst prospects conversationally
c – Influenza A virus subtype H5N1 clickable chemical element on a website page, weblog post, or electronic mail that promotes as well as redirects visitors to an offer
d – An ungated slice of content

How tin a atomic number 82 menstruum supplement a visitor’s experience?

a – By interrupting a visitor browsing irrelevant content
b – By providing additional content or value
c – By redirecting users to an interesting offering or asset
d – By collecting information that tin assist you lot straight off personalize a visitor’s experience

Lead flows are best suited to which phase of the buyer’s journey?

Awareness
Consideration
Decision
All stages of the buyer’s journey

You tin filter your HubSpot social inbox inward a diverseness of ways. Which i is NOT i of them?

a – By the accounts you desire to consider engagements from
b – By going to Twitter to consider the lists you’ve created inward HubSpot
c – By conversations, then you lot tin respond to audience comments
d – By interactions or click-like engagements amongst content that has been published inward HubSpot

What is a Twitter stream?

a – Influenza A virus subtype H5N1 contact listing of followers you lot acquired from Twitter
b – Influenza A virus subtype H5N1 information listing of keywords to monitor that appears after uploading a listing of your Twitter contacts
c – Influenza A virus subtype H5N1 display of tweets that you lot developed inward the social inbox to promote a specific campaign
d – Influenza A virus subtype H5N1 display of tweets that jibe pre-defined, saved searches on specific criteria

What are the 3 types of segments you lot tin create inward HubSpot?

Saved filters, active lists, active filters
Static filters, active lists, active filters
Static filters, static lists, opted-out filters
Saved filters, active lists, static lists

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s demeanour as well as properties.

True
False

The analyze tab for your marketing emails is most commonly used to __________.

report on your private marketing emails
review emails earlier sending them out
optimize your marketing emails
analyze your electronic mail marketing channel equally a whole

True or false? Your electronic mail channel plant amongst your other conversational channels to assist create conversations as well as experiences amongst the people you’re connecting with.

True
False

True or false? Marketing automation is ONLY used to automate your marketing actions.

True
False

_________ workflows volition operate in i lawsuit a contact meets the enrollment triggers of that workflow.

a – Start from scratch
b – Center on a date
c – Center on a engagement property
d – Center on a sales engagement property

True or false? Influenza A virus subtype H5N1 session expires after xxx minutes of activity.

True
False

How does HubSpot calculate the source of a visitor to your site?

a – Using the initial URL a visitor uses when kickoff landing on your site
b – Using the concluding URL a visitor uses when leaving your site
c – Using their social media profiles to contextualize their favorite platforms
d – Using Google Analytics

What is the reporting library?

A resources that offers dozens of canned reports built to a greater extent than or less marketing best practices
A reporting add-on characteristic you lot tin purchase for an additional $300 a month
Dozens of canned reports that assist you lot dig a lilliputian deeper into your information — alone currently available to HubSpot Admins
The department of your world library where HubSpot developers sit down when creating the HubSpot reporting tools

When determining buyer personas, which type of information is most of import to capture?

Psychographic information
Demographic information
Both are equal
Neither. Your buyer personas are actual customers you’ve worked with.

Which of the next are effort metrics that tin live tracked inward HubSpot?

Influenced contacts
Closed deals
New contacts (first touch)
A, B, as well as C

Which judgement best describes the human relationship betwixt templates as well as pages?

Templates as well as pages are the same thing.
To create a page, a marketer must kickoff construct a novel template using the blueprint manager.
Pages as well as templates are unrelated.
Pages are created from templates, which tin live built inward the blueprint director or downloaded from the marketplace.

Which tilt well-nigh selecting marketplace templates is most accurate?

Any template inward the marketplace volition live a groovy fit for your content.
A spider web developer is recommended for best results.
Learning to select the best templates for your needs tin assist your scheme construct groovy pages faster.
The most of import consideration when selecting templates is create alignment.

You tin create a call-to-action to align amongst which phase of the buyer’s journey?

Awareness
Consideration
Decision
A, B, as well as C

True or false? Forms are dead.

True
False

True or false? All scheduled social posts tin live attached to an existing HubSpot campaign, or you lot tin create a novel effort amongst your post.

True
False

The Definition of __________ is the software that exists amongst the goal of automating your marketing actions.

Sales automation
Marketing automation
Sequence automation
Productivity automation

There are 3 types of workflows you lot tin create inward HubSpot. What are they?

a – Start from scratch, Center on a sales date, as well as Center on a engagement property
b – Start from scratch, Center on a marketing date, as well as Center on a engagement property
c – Start from scratch, Center on a date, as well as Center on a engagement property
d – Start from a contact property, Center on a date, as well as Center on a engagement property

Fill inward the blank: To acquire started amongst adding a buyer persona inward HubSpot, facial expression for the __________ on your dashboard.

Smart List report
Sources report
Conversations report
Top Personas report

True or false? You tin collaborate amongst your squad when drafting a weblog post inward edit mode.

True
False

Where should you lot consider inserting calls-to-action throughout your weblog post?

Text-based call-to-action at the top
Image-based call-to-action at the top
At to the lowest degree i call-to-action per 3 paragraphs of text
A as well as B
A, B, as well as C

True or false? Influenza A virus subtype H5N1 listing as well as a study inward HubSpot accomplish the same actions as well as goals.

True
False

Marketing Hub users volition often usage which of the next menus inward HubSpot?

Marketing
Reports
Contacts
Automation
All of the above

Which of the next options reflects the right sequence for establishing goals amongst your team?

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

What is the Definition of contact management?

a – Influenza A virus subtype H5N1 strategy that focuses on using alone a marketing software to easily shop as well as source a contact’s information, including their name, contact history, electronic mail information, as well as more
b – Influenza A virus subtype H5N1 strategy that focuses on using a software computer program to easily shop as well as source a contact’s information, including their name, contact history, electronic mail information, as well as more
c – Influenza A virus subtype H5N1 strategy that focuses on using a software computer program to easily shop as well as source companionship information specific to making a bargain inward HubSpot CRM
d – Influenza A virus subtype H5N1 strategy that focuses on dividing marketing as well as sales to separate contact information as well as shop it separately inward a software platform.

________ software is the foundation for storing all the information you lot have got on the humans you’re connecting as well as edifice trust with.

a – CMS
b – CMC
c – CRM
d – CMR

Which parts of your scheme tin do goodness from buyer personas?

Marketing team
Sales team
Services team
A as well as B
A, B, as well as C

Most organizations target how many buyer personas?

1–2
3–5
6–10
At to the lowest degree 10

All of the next are components of a theme cluster EXCEPT:

Core topics, which volition accept the shape of your pillar page
Subtopics, such equally weblog posts or videos
Distribution channels, such equally YouTube or Twitter
Internal hyperlinks

All of the next are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

a – The meat theme is featured inward the URL
b – The meat theme is featured inward the H1
c – The meat theme is featured inward a video at the altitude of the page
d – The meat theme is featured inward the icon alt text

All of the next are ways you lot tin study on a effort EXCEPT:

In the effort itself
In effort analytics, nether the reporting tool
Both of the above
None of the above: Campaign reporting is a default choice inward the marketing dashboard

All of the next are examples of how you lot tin export effort information EXCEPT:

a – XLSX
b – XLS
c – PDF
d – CSV

All of the next are tools you lot tin connect to a HubSpot effort EXCEPT:

Blog
Form
Content strategy
Email

True or false? You have got upwards to i calendar week to edit the elevate of a campaign.

True
False

What type of file tin you lot import inward draft trend instead of starting a weblog post from scratch?

Word doc
Google doc
Evernote file
PDF

Which of the next tasks tin live performed inward settings?

Managing navigation
Setting a logo
Choosing scheme pages
Setting a favicon
All of the above

Which judgement best describes collaboration inward the CMS?

The HubSpot CMS should alone live used past times i soul at a time.
Delegation as well as scheme are integral to managing spider web assets inward the HubSpot CMS.
The HubSpot CMS automates collaboration then you lot don’t have got to worry well-nigh it.
Marketers should defer to developers when it comes to CMS decisions.

What are the elements of a traditional conversion path?

Chatbot, alive chat, messaging app
Landing page, form, chatbot
Landing page, form, CTA, give thank you lot you page
Thank you lot page, messaging app, CTA, landing page

When should you ungate content?

Contextually — ungate content when it makes the most feel for your business.
Always — forms are dead.
Never — pillar pages are a fad.
To gate or ungate is an illusion.

Why is it considered a best practise to include an icon or video on a landing page?

a – Images give visitors a tangible thought of what they’ll receive.
b – Images create landing pages much to a greater extent than visually dynamic.
c – Images tin enjoin complex stories faster than words can.
d – A, B, as well as C

What are/is the area(s) you lot demand to consider when edifice a call-to-action?

Visuals
Copy
Location
A, B, as well as C

A call-to-action push clitoris is also known equally a:

a – ATC
b – CTA
c – CAT
d – TAC

True or false? You tin usage your HubSpot CTAs inward externally hosted content.

True
False

True or false? You should ever disable cookie tracking on forms, unless you lot have got a specific usage instance inward mind.

True
False

What is a shape submission notification?

A notification that your shape has successfully published to your site
The code you lot usage to embed your HubSpot shape externally
A notification that is emailed to a prepare listing of recipients when a visitor submits a form
The HubSpot tracking code installed to runway as well as shop your shape submission information inward your CRM

Where is information collected past times your shape submissions stored inward HubSpot?

Buyer personas
Your reports home
Deal records
Contact records

What is the payoff of using a form?

Forms assist you lot guess how interesting a slice of content is to your target audience.
Forms tin assist you lot disqualify leads.
With forms collecting information for you, you lot no longer demand to verbalize to sales.
Form submissions tin live used to boost the vanity metrics of your site.

What’s the departure betwixt a shape as well as a atomic number 82 flow?

Experience — forms are inbound. Lead flows are outbound.
Location — forms alone be on landing pages. Lead flows alone be on pillar pages.
Forms tin live used inward the awareness, consideration, as well as determination stages of the buyer’s journey. Lead flows are alone used inward the determination phase of the buyer’s journey.
Experience — atomic number 82 flows are a CTA, landing page, as well as give thank you lot you page all inward one. Forms are component division of a larger conversion path.

What are the ii most of import things to travel along inward heed when developing a HubSpot social media strategy? Choose two:

Using a costless tool to develop groovy content
Knowing your buyer persona
Mapping your describe of piece of occupation concern goals to social objectives
Adding social media links to your website header as well as footer
Connecting your social media accounts inward email

What is the Definition of segmentation?

Creating filters for your contacts based on similarities
Creating a segment based on buyer personas
Breaking upwards your contacts into smaller groups of similar people
Creating a static listing based on an imported listing of contacts

What are 3 examples of segments that every describe of piece of occupation concern should ideally have?

Subscribers, leads, customers
Leads, prospects, opted-out customers
Subscribers, customers, users
Unsubscribers, users, customers

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an illustration of which type of segment?

Active list
Saved filter
Static list
Saved list

True or false? You tin essay your marketing emails inward unlike electronic mail clients from inside the electronic mail editor.

True
False

When drafting an email, why would you lot enable a spider web version of your email?

Enabling a spider web version of your electronic mail gives recipients the choice to opened upwards the electronic mail inward a spider web browser if their electronic mail client doesn’t homecoming it correctly.
Enabling a spider web version of your electronic mail helps you lot create SEO amongst your electronic mail copy.
Some electronic mail clients require a spider web version to homecoming marketing emails.
You should non enable a spider web version of your email. This is non a best practice.

True or false? You tin prepare a workflow goal on the master copy workflows dashboard.

True
False

When should you lot study on your marketing effort performance?

Before a campaign
After a campaign
Throughout a campaign
Never

What is key to the success of your reporting?

Setting the right goals
Identifying the right success metrics
Having the right analytics inward place
A, B, as well as C

What is a session?

a – A session tracks if the HubSpot tracking code has loaded on a page.
b – A session tracks all the interactions a visitor is having across your site until they have got been inactive for xxx minutes or more.
c – A session is anytime a visitor reaches your site from somewhere exterior of your website domain.
d – A session is anytime a visitor shares i of your pages on social media.

True or false? Choosing to non usage the Marketing Hub weblog tool to host your weblog volition create your Marketing Hub effort reporting less comprehensive.

True
False

Which is NOT an illustration of demographic information that tin assist convey value to your buyer persona research?

Age range
Geographical location
Shoe size
Income range

Fill inward the blank: Strive to take away a meat theme amongst a monthly search mass that’s at to the lowest degree __________.

20
300
800
1,500

True or false? All assets should live built earlier creating a campaign.

True
False

Which of the next is a characteristic available to you lot inward draft mode?

Adding a call-to-action
Italicizing text
Inserting an H2 or H3 header
Calling out a quoted sentence

True or false? When creating a novel page inward the CMS, it’s of import to take away your championship carefully since it volition automatically acquire the HTML championship of the published spider web page.

True
False

What is a landing page?

A unmarried page that covers all aspects of the topic, amongst room for to a greater extent than in-depth reporting
A pop-up form
The page typically encountered kickoff on a website that unremarkably contains links to the other pages of the site
Website pages that are designed to convert visitors into leads

In the HubSpot electronic mail dashboard, in that location are ii types of tabs that give you lot to a greater extent than insight into how your emails are performing. What are they?

Manage as well as Report
Manage as well as Analyze
Post-Send Details as well as Report
Analyze as well as Report

What are the 3 ways you lot tin add together recipients to your marketing emails?

a – Add a listing of contacts, add together private contacts, or salve the electronic mail equally a sales email.
b – Add a listing of contacts, add together private contacts, or salve the electronic mail equally a services email.
c – Add a listing of contacts, add together private contacts, or salve the electronic mail for automation.
d – Add private contacts, salve the electronic mail for automation, or salve the electronic mail equally a transactional email.

What were the original stages of the inbound marketing methodology?

Get Found, Close, Analyze
Get Found, Convert, Analyze
Convert, Close, Delight
Convert, Delight, Analyze

Which of the next should you lot do earlier setting novel KPI goals?

Identify electrical current performance for your KPIs.
Create a projection programme to come across your goals.
Identify your areas of opportunity.
All of the above

True or false? You tin import contacts into HubSpot that are opted-out of communication.

True
False

True or false? Lead flows are outbound.

True
False

A(n) _______ listing tin assist you lot gain an agreement of contacts who met a for sure criteria on a exceptional date. Then you lot tin facial expression dorsum at that listing afterward as well as consider contacts who may no longer come across the criteria.

static
active
filtered
Moving

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