Hubspot Marketing Software Certification Answers 2018 Pdf Download

HubSpot Marketing Software Certification Answers 2018 PDF Download, this certification demonstrates your proficiency inward the theory in addition to exercise of inbound. It tests your cognition of inbound best practices in addition to your mightiness to apply those practices using HubSpot to attain measurable results.

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True or false? The Marketing Hub uses shared contact information alongside the Sales Hub in addition to Service Hub via the CRM contacts database.

True
False

Which of the next metrics are marketing teams NOT probable to study on?

Monthly website traffic
Rate of visitors converted to contacts
Rate of contacts qualified to live handed over to sales
Individual sales users’ monthly quota

True or false? The to a greater extent than completely yous utilization the Marketing Hub, the ameliorate the private tools tin assist you.

True
False

Keeping your database salubrious in addition to upwards to appointment should ever live a priority then that yous tin create powerful in addition to ___________.

contextual conversationsCMS
content conversations
contextual pillar pages
outbound conversations

True or false? When importing contacts, HubSpot automatically searches for matches alongside your spreadsheet columns in addition to pairs your existing properties, such equally showtime lift in addition to lastly name.

True
False

True or false? Buyer personas are non-fictional instance study examples of your most successful customer.

True
False

True or false? When creating buyer personas, consider creating a dissimilar persona based on chore function. Grouping buyer personas together yesteryear the destination or challenge they’re trying to overcome won’t live detailed plenty to know who you’re talking to.

True
False

Fill inward the blank: When linking your topic cluster together, it’s critical that yous __________.

link all subtopics to the pillar page
only link the altitude xx performing subtopics to the pillar page
link the pillar page to all relevant subtopics
A in addition to C
B in addition to C

True or false? The higher your DA, the easier it should live for your topic clusters to rank.

True
False

True or false? Only reference the nub topic on your pillar page. Using synonyms of your nub topic volition confuse search engines on how to best rank this page.

True
False

Which type of pillar page is inward the cast of an ungated guide or ebook?

Resource pillar page
Guide-type pillar page
Information-based pillar page
10x content pillar page

All of the next are examples of SMART goals EXCEPT:

Have 30% of your marketing leads attend an upcoming webinar.
Have thought leaders contribute to an upcoming ebook.
Increase sales qualified leads yesteryear 20% yesteryear the halt of the year.
Generate 10 customers inside the showtime calendar week of an upcoming production launch.

True or false? Every fourth dimension yous issue a weblog post, you’re creating a new, unique page for your website.

True
False

Fill inward the blank: For distraction-free editing, click ___________.

Zen Mode
Text-Only Mode
Draft Mode
Inline Edit Mode

Fill inward the blank: To preview your post, click __________.

a – Zen mode
b – The read to a greater extent than separator
c – The oculus icon
d – There is no preview mode

True or false? Big companies require complex page templates.

True
False

True or false? Logos are ever global content in addition to can’t live swapped out on private pages.

True
False

How does a landing page typically assemble information well-nigh site visitors?

a – Using a meetings link
b – Using a CTA
c – Using an email
d -Using a form

True or false? Pillar pages create landing pages obsolete.

True
False

What are the cardinal components of a landing page?

Copy, form, content offer
Headline, chatbot, form, video
Headline, copy, form, image
Copy, form, video, content

What is a call-to-action button?

a – A clickable chemical element on a website page, weblog post, or e-mail that promotes in addition to redirects visitors to an offer
b – A pop-up form
c – A snippet of text that Google serves on a search engine results page (SERP)
d – Anybody your society communicates alongside inward the course of study of doing business

Why should your call-to-action comprise action-oriented language?

Because Jorie said so.
A call-to-action should inspire your visitors to have got an action.
You don’t desire a visitor to have got to remember likewise difficult well-nigh what they tin await when clicking a button.
B in addition to C

You should base of operations the pattern of your CTA on the following:

Your buyer persona’s preferences
Your brand
Accessibility
A, B, in addition to C

Why should yous trammel the issue of cast fields yous utilization on your form?

Trick question! You should enquire for all of a contact’s information upwards front end then yous tin personalize every conversation moving forward.
The information yous enquire for should live a fair telephone substitution for the content you’re offering.
Nobody has fourth dimension to fill upwards out a long form.
Short forms demonstrate that yous don’t actually desire to acquire to a greater extent than well-nigh a prospect.

Your cast submission charge per unit of measurement tracks:

a – The total issue of views for all the pages your cast appears on that also have got your HubSpot tracking code on them
b – The total issue of submissions divided yesteryear the total issue of views for the form
c – The total issue of times the cast has been submitted across all your pages
d – The total issue of times your cast appears across all your pages

What is a atomic number 82 flow?

a – H5N1 pop-up form
b – H5N1 bot programmed to chat alongside prospects conversationally
c – H5N1 clickable chemical element on a website page, weblog post, or e-mail that promotes in addition to redirects visitors to an offer
d – An ungated slice of content

How tin a atomic number 82 catamenia supplement a visitor’s experience?

a – By interrupting a visitor browsing irrelevant content
b – By providing additional content or value
c – By redirecting users to an interesting offering or asset
d – By collecting information that tin assist yous similar a shot personalize a visitor’s experience

Lead flows are best suited to which phase of the buyer’s journey?

Awareness
Consideration
Decision
All stages of the buyer’s journey

You tin filter your HubSpot social inbox inward a multifariousness of ways. Which 1 is NOT 1 of them?

a – By the accounts you desire to consider engagements from
b – By going to Twitter to consider the lists you’ve created inward HubSpot
c – By conversations, then yous tin respond to audience comments
d – By interactions or click-like engagements alongside content that has been published inward HubSpot

What is a Twitter stream?

a – H5N1 contact listing of followers yous acquired from Twitter
b – H5N1 information listing of keywords to monitor that appears after uploading a listing of your Twitter contacts
c – H5N1 display of tweets that yous developed inward the social inbox to promote a specific campaign
d – H5N1 display of tweets that jibe pre-defined, saved searches on specific criteria

What are the iii types of segments yous tin create inward HubSpot?

Saved filters, active lists, active filters
Static filters, active lists, active filters
Static filters, static lists, opted-out filters
Saved filters, active lists, static lists

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s demeanour in addition to properties.

True
False

The analyze tab for your marketing emails is most commonly used to __________.

report on your private marketing emails
review emails earlier sending them out
optimize your marketing emails
analyze your e-mail marketing channel equally a whole

True or false? Your e-mail channel industrial plant alongside your other conversational channels to assist create conversations in addition to experiences alongside the people you’re connecting with.

True
False

True or false? Marketing automation is ONLY used to automate your marketing actions.

True
False

_________ workflows volition operate in 1 lawsuit a contact meets the enrollment triggers of that workflow.

a – Start from scratch
b – Center on a date
c – Center on a appointment property
d – Center on a sales appointment property

True or false? H5N1 session expires after thirty minutes of activity.

True
False

How does HubSpot calculate the source of a visitor to your site?

a – Using the initial URL a visitor uses when showtime landing on your site
b – Using the lastly URL a visitor uses when leaving your site
c – Using their social media profiles to contextualize their favorite platforms
d – Using Google Analytics

What is the reporting library?

A resources that offers dozens of canned reports built only about marketing best practices
A reporting add-on characteristic yous tin purchase for an additional $300 a month
Dozens of canned reports that assist yous dig a lilliputian deeper into your information — exclusively currently available to HubSpot Admins
The department of your world library where HubSpot developers sit down when creating the HubSpot reporting tools

When determining buyer personas, which type of information is most of import to capture?

Psychographic information
Demographic information
Both are equal
Neither. Your buyer personas are actual customers you’ve worked with.

Which of the next are crusade metrics that tin live tracked inward HubSpot?

Influenced contacts
Closed deals
New contacts (first touch)
A, B, in addition to C

Which judgement best describes the human relationship betwixt templates in addition to pages?

Templates in addition to pages are the same thing.
To create a page, a marketer must showtime create a novel template using the pattern manager.
Pages in addition to templates are unrelated.
Pages are created from templates, which tin live built inward the pattern managing director or downloaded from the marketplace.

Which contention well-nigh selecting marketplace templates is most accurate?

Any template inward the marketplace volition live a cracking fit for your content.
A spider web developer is recommended for best results.
Learning to select the best templates for your needs tin assist your organisation create cracking pages faster.
The most of import consideration when selecting templates is create alignment.

You tin create a call-to-action to align alongside which phase of the buyer’s journey?

Awareness
Consideration
Decision
A, B, in addition to C

True or false? Forms are dead.

True
False

True or false? All scheduled social posts tin live attached to an existing HubSpot campaign, or yous tin create a novel crusade alongside your post.

True
False

The Definition of __________ is the software that exists alongside the destination of automating your marketing actions.

Sales automation
Marketing automation
Sequence automation
Productivity automation

There are iii types of workflows yous tin create inward HubSpot. What are they?

a – Start from scratch, Center on a sales date, in addition to Center on a appointment property
b – Start from scratch, Center on a marketing date, in addition to Center on a appointment property
c – Start from scratch, Center on a date, in addition to Center on a appointment property
d – Start from a contact property, Center on a date, in addition to Center on a appointment property

Fill inward the blank: To acquire started alongside adding a buyer persona inward HubSpot, facial expression for the __________ on your dashboard.

Smart List report
Sources report
Conversations report
Top Personas report

True or false? You tin collaborate alongside your squad when drafting a weblog post inward edit mode.

True
False

Where should yous consider inserting calls-to-action throughout your weblog post?

Text-based call-to-action at the top
Image-based call-to-action at the top
At to the lowest degree 1 call-to-action per iii paragraphs of text
A in addition to B
A, B, in addition to C

True or false? H5N1 listing in addition to a study inward HubSpot accomplish the same actions in addition to goals.

True
False

Marketing Hub users volition oftentimes utilization which of the next menus inward HubSpot?

Marketing
Reports
Contacts
Automation
All of the above

Which of the next options reflects the right sequence for establishing goals alongside your team?

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

What is the Definition of contact management?

a – H5N1 strategy that focuses on using exclusively a marketing software to easily shop in addition to source a contact’s information, including their name, contact history, e-mail information, in addition to more
b – H5N1 strategy that focuses on using a software programme to easily shop in addition to source a contact’s information, including their name, contact history, e-mail information, in addition to more
c – H5N1 strategy that focuses on using a software programme to easily shop in addition to source society information specific to making a bargain inward HubSpot CRM
d – H5N1 strategy that focuses on dividing marketing in addition to sales to separate contact information in addition to shop it separately inward a software platform.

________ software is the foundation for storing all the information yous have got on the humans you’re connecting in addition to edifice trust with.

a – CMS
b – CMC
c – CRM
d – CMR

Which parts of your organisation tin do goodness from buyer personas?

Marketing team
Sales team
Services team
A in addition to B
A, B, in addition to C

Most organizations target how many buyer personas?

1–2
3–5
6–10
At to the lowest degree 10

All of the next are components of a topic cluster EXCEPT:

Core topics, which volition have got the shape of your pillar page
Subtopics, such equally weblog posts or videos
Distribution channels, such equally YouTube or Twitter
Internal hyperlinks

All of the next are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

a – The nub topic is featured inward the URL
b – The nub topic is featured inward the H1
c – The nub topic is featured inward a video at the altitude of the page
d – The nub topic is featured inward the icon alt text

All of the next are ways yous tin study on a crusade EXCEPT:

In the crusade itself
In crusade analytics, nether the reporting tool
Both of the above
None of the above: Campaign reporting is a default selection inward the marketing dashboard

All of the next are examples of how yous tin export crusade information EXCEPT:

a – XLSX
b – XLS
c – PDF
d – CSV

All of the next are tools yous tin connect to a HubSpot crusade EXCEPT:

Blog
Form
Content strategy
Email

True or false? You have got upwards to 1 calendar week to edit the lift of a campaign.

True
False

What type of file tin yous import inward draft manner instead of starting a weblog post from scratch?

Word doc
Google doc
Evernote file
PDF

Which of the next tasks tin live performed inward settings?

Managing navigation
Setting a logo
Choosing scheme pages
Setting a favicon
All of the above

Which judgement best describes collaboration inward the CMS?

The HubSpot CMS should exclusively live used yesteryear 1 mortal at a time.
Delegation in addition to organisation are integral to managing spider web assets inward the HubSpot CMS.
The HubSpot CMS automates collaboration then yous don’t have got to worry well-nigh it.
Marketers should defer to developers when it comes to CMS decisions.

What are the elements of a traditional conversion path?

Chatbot, alive chat, messaging app
Landing page, form, chatbot
Landing page, form, CTA, give cheers yous page
Thank yous page, messaging app, CTA, landing page

When should you ungate content?

Contextually — ungate content when it makes the most feel for your business.
Always — forms are dead.
Never — pillar pages are a fad.
To gate or ungate is an illusion.

Why is it considered a best exercise to include an icon or video on a landing page?

a – Images give visitors a tangible thought of what they’ll receive.
b – Images create landing pages much to a greater extent than visually dynamic.
c – Images tin enjoin complex stories faster than words can.
d – A, B, in addition to C

What are/is the area(s) yous demand to consider when edifice a call-to-action?

Visuals
Copy
Location
A, B, in addition to C

A call-to-action push is also known equally a:

a – ATC
b – CTA
c – CAT
d – TAC

True or false? You tin utilization your HubSpot CTAs inward externally hosted content.

True
False

True or false? You should ever disable cookie tracking on forms, unless yous have got a specific utilization instance inward mind.

True
False

What is a cast submission notification?

A notification that your cast has successfully published to your site
The code yous utilization to embed your HubSpot cast externally
A notification that is emailed to a prepare listing of recipients when a visitor submits a form
The HubSpot tracking code installed to rail in addition to shop your cast submission information inward your CRM

Where is information collected yesteryear your cast submissions stored inward HubSpot?

Buyer personas
Your reports home
Deal records
Contact records

What is the payoff of using a form?

Forms assist yous approximate how interesting a slice of content is to your target audience.
Forms tin assist yous disqualify leads.
With forms collecting information for you, yous no longer demand to speak to sales.
Form submissions tin live used to boost the vanity metrics of your site.

What’s the departure betwixt a cast in addition to a atomic number 82 flow?

Experience — forms are inbound. Lead flows are outbound.
Location — forms exclusively be on landing pages. Lead flows exclusively be on pillar pages.
Forms tin live used inward the awareness, consideration, in addition to conclusion stages of the buyer’s journey. Lead flows are exclusively used inward the conclusion phase of the buyer’s journey.
Experience — atomic number 82 flows are a CTA, landing page, in addition to give cheers yous page all inward one. Forms are component subdivision of a larger conversion path.

What are the ii most of import things to locomote along inward hear when developing a HubSpot social media strategy? Choose two:

Using a gratis tool to prepare cracking content
Knowing your buyer persona
Mapping your describe of piece of occupation organisation goals to social objectives
Adding social media links to your website header in addition to footer
Connecting your social media accounts inward email

What is the Definition of segmentation?

Creating filters for your contacts based on similarities
Creating a segment based on buyer personas
Breaking upwards your contacts into smaller groups of similar people
Creating a static listing based on an imported listing of contacts

What are iii examples of segments that every describe of piece of occupation organisation should ideally have?

Subscribers, leads, customers
Leads, prospects, opted-out customers
Subscribers, customers, users
Unsubscribers, users, customers

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an instance of which type of segment?

Active list
Saved filter
Static list
Saved list

True or false? You tin bear witness your marketing emails inward dissimilar e-mail clients from inside the e-mail editor.

True
False

When drafting an email, why would yous enable a spider web version of your email?

Enabling a spider web version of your e-mail gives recipients the selection to opened upwards the e-mail inward a spider web browser if their e-mail client doesn’t homecoming it correctly.
Enabling a spider web version of your e-mail helps yous create SEO alongside your e-mail copy.
Some e-mail clients require a spider web version to homecoming marketing emails.
You should non enable a spider web version of your email. This is non a best practice.

True or false? You tin prepare a workflow destination on the principal workflows dashboard.

True
False

When should yous study on your marketing crusade performance?

Before a campaign
After a campaign
Throughout a campaign
Never

What is key to the success of your reporting?

Setting the right goals
Identifying the right success metrics
Having the right analytics inward place
A, B, in addition to C

What is a session?

a – A session tracks if the HubSpot tracking code has loaded on a page.
b – A session tracks all the interactions a visitor is having across your site until they have got been inactive for thirty minutes or more.
c – A session is anytime a visitor reaches your site from somewhere exterior of your website domain.
d – A session is anytime a visitor shares 1 of your pages on social media.

True or false? Choosing to non utilization the Marketing Hub weblog tool to host your weblog volition create your Marketing Hub crusade reporting less comprehensive.

True
False

Which is NOT an instance of demographic information that tin assist remove value to your buyer persona research?

Age range
Geographical location
Shoe size
Income range

Fill inward the blank: Strive to select a nub topic alongside a monthly search mass that’s at to the lowest degree __________.

20
300
800
1,500

True or false? All assets should live built earlier creating a campaign.

True
False

Which of the next is a characteristic available to yous inward draft mode?

Adding a call-to-action
Italicizing text
Inserting an H2 or H3 header
Calling out a quoted sentence

True or false? When creating a novel page inward the CMS, it’s of import to select your championship carefully since it volition automatically locomote the HTML championship of the published spider web page.

True
False

What is a landing page?

A unmarried page that covers all aspects of the topic, alongside room for to a greater extent than in-depth reporting
A pop-up form
The page typically encountered showtime on a website that commonly contains links to the other pages of the site
Website pages that are designed to convert visitors into leads

In the HubSpot e-mail dashboard, at that spot are ii types of tabs that give yous to a greater extent than insight into how your emails are performing. What are they?

Manage in addition to Report
Manage in addition to Analyze
Post-Send Details in addition to Report
Analyze in addition to Report

What are the iii ways yous tin add together recipients to your marketing emails?

a – Add a listing of contacts, add together private contacts, or salve the e-mail equally a sales email.
b – Add a listing of contacts, add together private contacts, or salve the e-mail equally a services email.
c – Add a listing of contacts, add together private contacts, or salve the e-mail for automation.
d – Add private contacts, salve the e-mail for automation, or salve the e-mail equally a transactional email.

What were the master stages of the inbound marketing methodology?

Get Found, Close, Analyze
Get Found, Convert, Analyze
Convert, Close, Delight
Convert, Delight, Analyze

Which of the next should yous do earlier setting novel KPI goals?

Identify electrical flow performance for your KPIs.
Create a projection programme to encounter your goals.
Identify your areas of opportunity.
All of the above

True or false? You tin import contacts into HubSpot that are opted-out of communication.

True
False

True or false? Lead flows are outbound.

True
False

A(n) _______ listing tin assist yous gain an agreement of contacts who met a for certain criteria on a especial date. Then yous tin facial expression dorsum at that listing afterwards in addition to consider contacts who may no longer encounter the criteria.

static
active
filtered
Moving

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