Hubspot Marketing Software Certification Answers 2018 Pdf Download

HubSpot Marketing Software Certification Answers 2018 PDF Download, this certification demonstrates your proficiency inwards the theory too exercise of inbound. It tests your noesis of inbound best practices too your mightiness to apply those practices using HubSpot to accomplish measurable results.

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True or false? The Marketing Hub uses shared contact information alongside the Sales Hub too Service Hub via the CRM contacts database.

True
False

Which of the next metrics are marketing teams NOT probable to study on?

Monthly website traffic
Rate of visitors converted to contacts
Rate of contacts qualified to live handed over to sales
Individual sales users’ monthly quota

True or false? The to a greater extent than completely y'all utilisation the Marketing Hub, the ameliorate the private tools tin aid you.

True
False

Keeping your database good for y'all too upward to appointment should ever live a priority too thus that y'all tin create powerful too ___________.

contextual conversationsCMS
content conversations
contextual pillar pages
outbound conversations

True or false? When importing contacts, HubSpot automatically searches for matches alongside your spreadsheet columns too pairs your existing properties, such every bit kickoff advert too lastly name.

True
False

True or false? Buyer personas are non-fictional instance study examples of your most successful customer.

True
False

True or false? When creating buyer personas, consider creating a dissimilar persona based on task function. Grouping buyer personas together past times the finish or challenge they’re trying to overcome won’t live detailed plenty to know who you’re talking to.

True
False

Fill inwards the blank: When linking your topic cluster together, it’s critical that y'all __________.

link all subtopics to the pillar page
only link the pinnacle xx performing subtopics to the pillar page
link the pillar page to all relevant subtopics
A too C
B too C

True or false? The higher your DA, the easier it should live for your topic clusters to rank.

True
False

True or false? Only reference the nitty-gritty topic on your pillar page. Using synonyms of your nitty-gritty topic volition confuse search engines on how to best rank this page.

True
False

Which type of pillar page is inwards the shape of an ungated guide or ebook?

Resource pillar page
Guide-type pillar page
Information-based pillar page
10x content pillar page

All of the next are examples of SMART goals EXCEPT:

Have 30% of your marketing leads attend an upcoming webinar.
Have thought leaders contribute to an upcoming ebook.
Increase sales qualified leads past times 20% past times the halt of the year.
Generate 10 customers inside the kickoff calendar week of an upcoming production launch.

True or false? Every fourth dimension y'all set out a spider web log post, you’re creating a new, unique page for your website.

True
False

Fill inwards the blank: For distraction-free editing, click ___________.

Zen Mode
Text-Only Mode
Draft Mode
Inline Edit Mode

Fill inwards the blank: To preview your post, click __________.

a – Zen mode
b – The read to a greater extent than separator
c – The oculus icon
d – There is no preview mode

True or false? Big companies require complex page templates.

True
False

True or false? Logos are ever global content too can’t live swapped out on private pages.

True
False

How does a landing page typically get together information almost site visitors?

a – Using a meetings link
b – Using a CTA
c – Using an email
d -Using a form

True or false? Pillar pages create landing pages obsolete.

True
False

What are the telephone substitution components of a landing page?

Copy, form, content offer
Headline, chatbot, form, video
Headline, copy, form, image
Copy, form, video, content

What is a call-to-action button?

a – A clickable chemical element on a website page, spider web log post, or electronic mail that promotes too redirects visitors to an offer
b – A pop-up form
c – A snippet of text that Google serves on a search engine results page (SERP)
d – Anybody your fellowship communicates alongside inwards the course of education of doing business

Why should your call-to-action incorporate action-oriented language?

Because Jorie said so.
A call-to-action should inspire your visitors to have got an action.
You don’t desire a visitor to have got to scream back likewise difficult almost what they tin human face when clicking a button.
B too C

You should base of operations the pattern of your CTA on the following:

Your buyer persona’s preferences
Your brand
Accessibility
A, B, too C

Why should y'all restrain the issue of shape fields y'all utilisation on your form?

Trick question! You should inquire for all of a contact’s information upward front end too thus y'all tin personalize every conversation moving forward.
The information y'all inquire for should live a fair substitution for the content you’re offering.
Nobody has fourth dimension to fill upward out a long form.
Short forms exhibit that y'all don’t actually desire to acquire to a greater extent than almost a prospect.

Your shape submission charge per unit of measurement tracks:

a – The total issue of views for all the pages your shape appears on that also have got your HubSpot tracking code on them
b – The total issue of submissions divided past times the total issue of views for the form
c – The total issue of times the shape has been submitted across all your pages
d – The total issue of times your shape appears across all your pages

What is a Pb flow?

a – Influenza A virus subtype H5N1 pop-up form
b – Influenza A virus subtype H5N1 bot programmed to chat alongside prospects conversationally
c – Influenza A virus subtype H5N1 clickable chemical element on a website page, spider web log post, or electronic mail that promotes too redirects visitors to an offer
d – An ungated slice of content

How tin a Pb menses supplement a visitor’s experience?

a – By interrupting a visitor browsing irrelevant content
b – By providing additional content or value
c – By redirecting users to an interesting offering or asset
d – By collecting information that tin aid y'all instantly personalize a visitor’s experience

Lead flows are best suited to which phase of the buyer’s journey?

Awareness
Consideration
Decision
All stages of the buyer’s journey

You tin filter your HubSpot social inbox inwards a multifariousness of ways. Which 1 is NOT 1 of them?

a – By the accounts you desire to reckon engagements from
b – By going to Twitter to reckon the lists you’ve created inwards HubSpot
c – By conversations, too thus y'all tin respond to audience comments
d – By interactions or click-like engagements alongside content that has been published inwards HubSpot

What is a Twitter stream?

a – Influenza A virus subtype H5N1 contact listing of followers y'all acquired from Twitter
b – Influenza A virus subtype H5N1 information listing of keywords to monitor that appears after uploading a listing of your Twitter contacts
c – Influenza A virus subtype H5N1 display of tweets that y'all developed inwards the social inbox to promote a specific campaign
d – Influenza A virus subtype H5N1 display of tweets that tally pre-defined, saved searches on specific criteria

What are the iii types of segments y'all tin create inwards HubSpot?

Saved filters, active lists, active filters
Static filters, active lists, active filters
Static filters, static lists, opted-out filters
Saved filters, active lists, static lists

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s demeanor too properties.

True
False

The analyze tab for your marketing emails is most commonly used to __________.

report on your private marketing emails
review emails earlier sending them out
optimize your marketing emails
analyze your electronic mail marketing channel every bit a whole

True or false? Your electronic mail channel industrial plant alongside your other conversational channels to aid create conversations too experiences alongside the people you’re connecting with.

True
False

True or false? Marketing automation is ONLY used to automate your marketing actions.

True
False

_________ workflows volition operate 1 time a contact meets the enrollment triggers of that workflow.

a – Start from scratch
b – Center on a date
c – Center on a appointment property
d – Center on a sales appointment property

True or false? Influenza A virus subtype H5N1 session expires after thirty minutes of activity.

True
False

How does HubSpot calculate the source of a visitor to your site?

a – Using the initial URL a visitor uses when kickoff landing on your site
b – Using the lastly URL a visitor uses when leaving your site
c – Using their social media profiles to contextualize their favorite platforms
d – Using Google Analytics

What is the reporting library?

A resources that offers dozens of canned reports built to a greater extent than or less marketing best practices
A reporting add-on characteristic y'all tin purchase for an additional $300 a month
Dozens of canned reports that aid y'all dig a footling deeper into your information — entirely currently available to HubSpot Admins
The department of your world library where HubSpot developers sit down when creating the HubSpot reporting tools

When determining buyer personas, which type of information is most of import to capture?

Psychographic information
Demographic information
Both are equal
Neither. Your buyer personas are actual customers you’ve worked with.

Which of the next are crusade metrics that tin live tracked inwards HubSpot?

Influenced contacts
Closed deals
New contacts (first touch)
A, B, too C

Which judgement best describes the human relationship betwixt templates too pages?

Templates too pages are the same thing.
To create a page, a marketer must kickoff create a novel template using the pattern manager.
Pages too templates are unrelated.
Pages are created from templates, which tin live built inwards the pattern director or downloaded from the marketplace.

Which contention almost selecting marketplace templates is most accurate?

Any template inwards the marketplace volition live a swell fit for your content.
A spider web developer is recommended for best results.
Learning to select the best templates for your needs tin aid your scheme create swell pages faster.
The most of import consideration when selecting templates is create alignment.

You tin create a call-to-action to align alongside which phase of the buyer’s journey?

Awareness
Consideration
Decision
A, B, too C

True or false? Forms are dead.

True
False

True or false? All scheduled social posts tin live attached to an existing HubSpot campaign, or y'all tin create a novel crusade alongside your post.

True
False

The Definition of __________ is the software that exists alongside the finish of automating your marketing actions.

Sales automation
Marketing automation
Sequence automation
Productivity automation

There are iii types of workflows y'all tin create inwards HubSpot. What are they?

a – Start from scratch, Center on a sales date, too Center on a appointment property
b – Start from scratch, Center on a marketing date, too Center on a appointment property
c – Start from scratch, Center on a date, too Center on a appointment property
d – Start from a contact property, Center on a date, too Center on a appointment property

Fill inwards the blank: To acquire started alongside adding a buyer persona inwards HubSpot, human face for the __________ on your dashboard.

Smart List report
Sources report
Conversations report
Top Personas report

True or false? You tin collaborate alongside your squad when drafting a spider web log post inwards edit mode.

True
False

Where should y'all consider inserting calls-to-action throughout your spider web log post?

Text-based call-to-action at the top
Image-based call-to-action at the top
At to the lowest degree 1 call-to-action per iii paragraphs of text
A too B
A, B, too C

True or false? Influenza A virus subtype H5N1 listing too a study inwards HubSpot accomplish the same actions too goals.

True
False

Marketing Hub users volition oft utilisation which of the next menus inwards HubSpot?

Marketing
Reports
Contacts
Automation
All of the above

Which of the next options reflects the right sequence for establishing goals alongside your team?

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

What is the Definition of contact management?

a – Influenza A virus subtype H5N1 strategy that focuses on using entirely a marketing software to easily shop too source a contact’s information, including their name, contact history, electronic mail information, too more
b – Influenza A virus subtype H5N1 strategy that focuses on using a software computer program to easily shop too source a contact’s information, including their name, contact history, electronic mail information, too more
c – Influenza A virus subtype H5N1 strategy that focuses on using a software computer program to easily shop too source fellowship information specific to making a bargain inwards HubSpot CRM
d – Influenza A virus subtype H5N1 strategy that focuses on dividing marketing too sales to separate contact information too shop it separately inwards a software platform.

________ software is the foundation for storing all the information y'all have got on the humans you’re connecting too edifice trust with.

a – CMS
b – CMC
c – CRM
d – CMR

Which parts of your scheme tin do goodness from buyer personas?

Marketing team
Sales team
Services team
A too B
A, B, too C

Most organizations target how many buyer personas?

1–2
3–5
6–10
At to the lowest degree 10

All of the next are components of a topic cluster EXCEPT:

Core topics, which volition have got the shape of your pillar page
Subtopics, such every bit spider web log posts or videos
Distribution channels, such every bit YouTube or Twitter
Internal hyperlinks

All of the next are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

a – The nitty-gritty topic is featured inwards the URL
b – The nitty-gritty topic is featured inwards the H1
c – The nitty-gritty topic is featured inwards a video at the pinnacle of the page
d – The nitty-gritty topic is featured inwards the icon alt text

All of the next are ways y'all tin study on a crusade EXCEPT:

In the crusade itself
In crusade analytics, nether the reporting tool
Both of the above
None of the above: Campaign reporting is a default pick inwards the marketing dashboard

All of the next are examples of how y'all tin export crusade information EXCEPT:

a – XLSX
b – XLS
c – PDF
d – CSV

All of the next are tools y'all tin connect to a HubSpot crusade EXCEPT:

Blog
Form
Content strategy
Email

True or false? You have got upward to 1 calendar week to edit the advert of a campaign.

True
False

What type of file tin y'all import inwards draft manner instead of starting a spider web log post from scratch?

Word doc
Google doc
Evernote file
PDF

Which of the next tasks tin live performed inwards settings?

Managing navigation
Setting a logo
Choosing scheme pages
Setting a favicon
All of the above

Which judgement best describes collaboration inwards the CMS?

The HubSpot CMS should entirely live used past times 1 individual at a time.
Delegation too scheme are integral to managing spider web assets inwards the HubSpot CMS.
The HubSpot CMS automates collaboration too thus y'all don’t have got to worry almost it.
Marketers should defer to developers when it comes to CMS decisions.

What are the elements of a traditional conversion path?

Chatbot, alive chat, messaging app
Landing page, form, chatbot
Landing page, form, CTA, give thank y'all you page
Thank y'all page, messaging app, CTA, landing page

When should you ungate content?

Contextually — ungate content when it makes the most feel for your business.
Always — forms are dead.
Never — pillar pages are a fad.
To gate or ungate is an illusion.

Why is it considered a best exercise to include an icon or video on a landing page?

a – Images give visitors a tangible thought of what they’ll receive.
b – Images create landing pages much to a greater extent than visually dynamic.
c – Images tin order complex stories faster than words can.
d – A, B, too C

What are/is the area(s) y'all demand to consider when edifice a call-to-action?

Visuals
Copy
Location
A, B, too C

A call-to-action push clit is also known every bit a:

a – ATC
b – CTA
c – CAT
d – TAC

True or false? You tin utilisation your HubSpot CTAs inwards externally hosted content.

True
False

True or false? You should ever disable cookie tracking on forms, unless y'all have got a specific utilisation instance inwards mind.

True
False

What is a shape submission notification?

A notification that your shape has successfully published to your site
The code y'all utilisation to embed your HubSpot shape externally
A notification that is emailed to a ready listing of recipients when a visitor submits a form
The HubSpot tracking code installed to rails too shop your shape submission information inwards your CRM

Where is information collected past times your shape submissions stored inwards HubSpot?

Buyer personas
Your reports home
Deal records
Contact records

What is the payoff of using a form?

Forms aid y'all guess how interesting a slice of content is to your target audience.
Forms tin aid y'all disqualify leads.
With forms collecting information for you, y'all no longer demand to utter to sales.
Form submissions tin live used to boost the vanity metrics of your site.

What’s the departure betwixt a shape too a Pb flow?

Experience — forms are inbound. Lead flows are outbound.
Location — forms entirely be on landing pages. Lead flows entirely be on pillar pages.
Forms tin live used inwards the awareness, consideration, too conclusion stages of the buyer’s journey. Lead flows are entirely used inwards the conclusion phase of the buyer’s journey.
Experience — Pb flows are a CTA, landing page, too give thank y'all you page all inwards one. Forms are component of a larger conversion path.

What are the ii most of import things to travel on inwards hear when developing a HubSpot social media strategy? Choose two:

Using a gratis tool to develop swell content
Knowing your buyer persona
Mapping your concern goals to social objectives
Adding social media links to your website header too footer
Connecting your social media accounts inwards email

What is the Definition of segmentation?

Creating filters for your contacts based on similarities
Creating a segment based on buyer personas
Breaking upward your contacts into smaller groups of similar people
Creating a static listing based on an imported listing of contacts

What are iii examples of segments that every concern should ideally have?

Subscribers, leads, customers
Leads, prospects, opted-out customers
Subscribers, customers, users
Unsubscribers, users, customers

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an instance of which type of segment?

Active list
Saved filter
Static list
Saved list

True or false? You tin essay your marketing emails inwards dissimilar electronic mail clients from inside the electronic mail editor.

True
False

When drafting an email, why would y'all enable a spider web version of your email?

Enabling a spider web version of your electronic mail gives recipients the pick to opened upward the electronic mail inwards a spider web browser if their electronic mail client doesn’t homecoming it correctly.
Enabling a spider web version of your electronic mail helps y'all create SEO alongside your electronic mail copy.
Some electronic mail clients require a spider web version to homecoming marketing emails.
You should non enable a spider web version of your email. This is non a best practice.

True or false? You tin ready a workflow finish on the principal workflows dashboard.

True
False

When should y'all study on your marketing crusade performance?

Before a campaign
After a campaign
Throughout a campaign
Never

What is key to the success of your reporting?

Setting the right goals
Identifying the right success metrics
Having the right analytics inwards place
A, B, too C

What is a session?

a – A session tracks if the HubSpot tracking code has loaded on a page.
b – A session tracks all the interactions a visitor is having across your site until they have got been inactive for thirty minutes or more.
c – A session is anytime a visitor reaches your site from somewhere exterior of your website domain.
d – A session is anytime a visitor shares 1 of your pages on social media.

True or false? Choosing to non utilisation the Marketing Hub spider web log tool to host your spider web log volition create your Marketing Hub crusade reporting less comprehensive.

True
False

Which is NOT an instance of demographic information that tin aid take away value to your buyer persona research?

Age range
Geographical location
Shoe size
Income range

Fill inwards the blank: Strive to take away a nitty-gritty topic alongside a monthly search mass that’s at to the lowest degree __________.

20
300
800
1,500

True or false? All assets should live built earlier creating a campaign.

True
False

Which of the next is a characteristic available to y'all inwards draft mode?

Adding a call-to-action
Italicizing text
Inserting an H2 or H3 header
Calling out a quoted sentence

True or false? When creating a novel page inwards the CMS, it’s of import to take away your championship carefully since it volition automatically acquire the HTML championship of the published spider web page.

True
False

What is a landing page?

A unmarried page that covers all aspects of the topic, alongside room for to a greater extent than in-depth reporting
A pop-up form
The page typically encountered kickoff on a website that ordinarily contains links to the other pages of the site
Website pages that are designed to convert visitors into leads

In the HubSpot electronic mail dashboard, at that topographic point are ii types of tabs that give y'all to a greater extent than insight into how your emails are performing. What are they?

Manage too Report
Manage too Analyze
Post-Send Details too Report
Analyze too Report

What are the iii ways y'all tin add together recipients to your marketing emails?

a – Add a listing of contacts, add together private contacts, or relieve the electronic mail every bit a sales email.
b – Add a listing of contacts, add together private contacts, or relieve the electronic mail every bit a services email.
c – Add a listing of contacts, add together private contacts, or relieve the electronic mail for automation.
d – Add private contacts, relieve the electronic mail for automation, or relieve the electronic mail every bit a transactional email.

What were the master copy stages of the inbound marketing methodology?

Get Found, Close, Analyze
Get Found, Convert, Analyze
Convert, Close, Delight
Convert, Delight, Analyze

Which of the next should y'all do earlier setting novel KPI goals?

Identify electrical flow performance for your KPIs.
Create a projection computer program to come across your goals.
Identify your areas of opportunity.
All of the above

True or false? You tin import contacts into HubSpot that are opted-out of communication.

True
False

True or false? Lead flows are outbound.

True
False

A(n) _______ listing tin aid y'all gain an agreement of contacts who met a sure enough criteria on a exceptional date. Then y'all tin human face dorsum at that listing afterward too reckon contacts who may no longer come across the criteria.

static
active
filtered
Moving

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