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Mobile Inwards Doubleclick Bid Director Basics Assessment Answers

Mobile In Doubleclick Bid Manager Basics Assessment Answers, explore how DoubleClick Bid Manager makes it slow to gear upwards in addition to monitor your mobile campaigns. Take all the courses, come about the Assessment, in addition to earn an Achievement to display on your profile.
Mobile In Doubleclick Bid Manager Basics Assessment Answers Mobile In Doubleclick Bid Manager Basics Assessment Answers


Which type of mobile promotion is like to the types of ads seen on desktop browsers?

Mobile web
Mobile in-app
In-app interstitial
Mobile proximity

You desire to run animated mobile creatives that don’t require exceptional plug-ins. What format practise yous recommend to your designers?

SWF
HTML5
SDK
Flash

Which DoubleClick tool tin yous purpose to interrogation site inventory?

Display Planner
Google Web Designer
Planning widget
Inventory Availability report

Tracking conversions inwards mobile apps uses what unique identifier?

Resettable device IDs
International Mobile Equipment Identity (IMEI)
Brownies
Cookies

Which written report should yous purpose to compare promotion functioning inwards mobile environments?

H5N1 cross-channel functioning report, grouped yesteryear creative
H5N1 General report, grouped yesteryear environment
An audience functioning report, filtered yesteryear device, grouped yesteryear environment
An Inventory Availability report, grouped yesteryear environment

Your client has tasked yous alongside reaching 1 one K one thousand impressions for their novel mobile campaign. How practise yous forecast potential attain earlier edifice the novel campaign?

Generate an audience functioning report, filtered yesteryear device, grouped yesteryear environment
Run a cross-channel functioning report, grouped yesteryear creative
Run a General report, filtered yesteryear environment, in addition to grouped yesteryear URL/App
Generate an Inventory Availability report, filtered yesteryear mobile environments, in addition to grouped yesteryear “device type”

After running a cross-device report, yous discovery that full cross-environment conversion is 10 pct higher than single-device conversions. Why are these conversion numbers different?

The single-device conversions should live larger than the full cross-environment conversions, since they include everything
These extra conversions are detected across environments in addition to devices, in addition to were non attributed inwards the single-device conversions
Cross-environment conversions should never overstep the single-device conversion, submit a ticket to support
The video metrics sometimes aggregate stops, pauses, in addition to starts, making the cross-environment totals higher

Your companionship has an understanding alongside a mobile carrier to deliver exceptional offers to their customers. How practise yous exhibit these customers (and solely these customers) an offering code on your mobile ads?

Wi-Fi
Carrier
Operating system
App collections

Where practise mobile spider web ads run?

They run on mobile apps in addition to require specific code adjustments to back upwards promotion serving in addition to tracking
They run inwards a custom-built mobile app that your developer created
They run on a browser installed on a mobile device
They run within premium mobile apps that are aligned alongside your brand

Which customers tin yous potentially attain alongside proximity targeting?

Customers that are most cellular network towers
Customers that are on the latest Android operating system
Customers that are nearby targeted locations
Customers that are running your mobile app

Which mobile strategy mightiness yous employ to drive mobile app downloads?

Serve mobile ads to a unmarried device ID
Focus on premium ads to attain a wide audience
Serve retail coupons equally mobile interstitials
Promote the mobile app on build relevant mobile apps

What is a telephone substitution practise goodness of generating a cross-device conversion report?

The cross-device conversion ensures the user interacted alongside the ad, yesteryear either a click or video play
Cross-device conversions include interaction values for criterion fourth dimension to purchase
Cross-device has unique targeting parameters based on geography
The cross-device conversion written report shows activity for a unmarried user across both app in addition to spider web environments equally good equally across devices

Your client, Ted’s Travel, is getting a lot of mobile traffic to their site, but non plenty bookings to run across their targets. How practise yous remarket to these users who are visiting, but non making purchases?

Use tracking pixels to obtain client contact data in addition to and thus ship an electronic mail blast
Build audience lists based on users who accept visited mobile webpages that are pixeled
Focus on premium ads in addition to reaching an fifty-fifty broader audience
Exclusively target users on Android devices

What is a divergence betwixt an optimized mobile site in addition to a desktop site?

The mobile site’s buy pathway must fit the pathway on desktops
H5N1 mobile website requires a device ID
The mobile site ever includes bandwidth intensive creatives
An optimized mobile site is ideal for screens of diverse sizes

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