Optimize Bids Together With Creatives Inward Advertizing Telephone Substitution Assessment Answers
Optimize Bids And Creatives In Ad Exchange Assessment Answers
Optimize bids too creatives Assessment
1.)
You are concerned near the potential of purchasing counterfeit inventory.
How does ads.txt tending yous avoid this problem?
2.)
You've decided to create an offering to clit the type of inventory you're seeking. You're looking for inventory from whatever publisher who has access to Preferred Deals inwards Ad Exchange.
What type of offering is this?
3.)
You trafficked an advertizement that was rejected due to creative issues.
What's a argue it mightiness get got been rejected?
4.)
Once Derek’s demand-side platform has submitted their bids, what is 1 tool they tin purpose to larn to a greater extent than details on the creative approving status?
5.)
Now that Brianne has worked amongst her demand-side platform to resolve around of the issues causing her bids to endure filtered, she'd similar to written report on the functioning of a novel drive she merely launched.
Which tool tin she purpose to usage this?
6.)
Alicia is purchasing advertizement inventory for a major vacation campaign. Since she’s nether clit per unit of measurement area to consummate her draw of piece of occupation inwards time, she needs to chop-chop respect out why her bid responses were filtered.
What tool tin she purpose to uncovering this information?
7.)
Influenza A virus subtype H5N1 creative was excluded during the publisher review phase of the filtering process.
What could get got been a argue for this?
8.)
Using RTB Breakout, yous determine that the biggest argue your bid responses were filtered was due to the clickthrough URL beingness likewise short.
What additional data tin yous gain yesteryear investigating your "Filtered bids"?
9.)
You're looking to usage a Programmatic Guaranteed bargain on Ad Exchange Marketplace.
Which activity must yous convey to execute your campaign?
10.)
What must endure gear upwards inwards your demand-side platform’s pretargeting to properly integrate too execute Programmatic Guaranteed deals amongst Ad Exchange?
11.)
You're near ready to finalize your Preferred Deal, but postulate to operate amongst your demand-side platform to supplement data from the bid request. To ensure your bid isn't rejected, you'll postulate to furnish data near your publisher's URL, such equally disallowed landing URLs, disallowed production categories, too allowed languages.
Where tin this data endure found?
12.)
You've been invited to submit a bid through a Private Auction too would similar to participate.
What usage yous laid the bargain ID to too thus yous volition restrain your bid to that bargain only?
13.)
Bid responses on Ad Exchange are screened at which betoken inwards the process?
14.)
What type of transaction and/or auction occurs when a seller invites a buyer to participate?
15.)
Your bid response is filtered due to the advertizement category of your advertiser.
This is an event of what type of rejection?
16.)
For a Programmatic Guaranteed bargain amongst a cost-per-day (CPD) budget, what occurs when yous purchase to a greater extent than impressions than the minimum?
Optimize bids too creatives Assessment
1.)
You are concerned near the potential of purchasing counterfeit inventory.
How does ads.txt tending yous avoid this problem?
- Ads.txt conducts searches of each publisher too distributor to come across if they get got whatever yesteryear history of fraudulent inventory.
- Ads.txt provides publishers too distributors amongst a verification code that is listed equally business office of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.
- Publishers too distributors are required to register amongst ads.txt too submit documentation of their eligibility to sell digital inventory.
- Publishers too distributors must publicly declare the companies they authorize to sell their digital inventory.
2.)
You've decided to create an offering to clit the type of inventory you're seeking. You're looking for inventory from whatever publisher who has access to Preferred Deals inwards Ad Exchange.
What type of offering is this?
- Direct offer
- Open offer
- Preferred Exchange offer
- Programmatic Guaranteed offer
3.)
You trafficked an advertizement that was rejected due to creative issues.
What's a argue it mightiness get got been rejected?
- The finish URL does non Pb to a parked domain.
- The initial download is nether 100k.
- The creative is animated, but remains static later on 10 seconds.
- The creative makes purpose of Flash cookies.
4.)
Once Derek’s demand-side platform has submitted their bids, what is 1 tool they tin purpose to larn to a greater extent than details on the creative approving status?
- Auction report
- Impression query
- Snippet condition report
- Creative (REST) API
5.)
Now that Brianne has worked amongst her demand-side platform to resolve around of the issues causing her bids to endure filtered, she'd similar to written report on the functioning of a novel drive she merely launched.
Which tool tin she purpose to usage this?
- Google Web Designer
- DoubleClick Creative Recommendation Tool
- Query Tool
- A third-party advertizement verification service
6.)
Alicia is purchasing advertizement inventory for a major vacation campaign. Since she’s nether clit per unit of measurement area to consummate her draw of piece of occupation inwards time, she needs to chop-chop respect out why her bid responses were filtered.
What tool tin she purpose to uncovering this information?
- DoubleClick Creative Recommendation Tool
- DoubleClick Creative Solutions
- RTB Breakout
- Query Tool
7.)
Influenza A virus subtype H5N1 creative was excluded during the publisher review phase of the filtering process.
What could get got been a argue for this?
- The production category URL is excluded.
- The maximum toll per grand impressions (CPM) is 0 or negative.
- The bid amount is lower than the publisher’s requirements.
- The wrong purpose of bid response protocol.
8.)
Using RTB Breakout, yous determine that the biggest argue your bid responses were filtered was due to the clickthrough URL beingness likewise short.
What additional data tin yous gain yesteryear investigating your "Filtered bids"?
- The creative IDs too full bids filtered
- The clickthrough URL yous should purpose instead
- A recommendation for the best tool to right the rejection
- A listing of guaranteed deals that volition potentially convey your clickthrough URL
9.)
You're looking to usage a Programmatic Guaranteed bargain on Ad Exchange Marketplace.
Which activity must yous convey to execute your campaign?
- You must upload creative to your demand-side platform too non mail advertizement tags to the publisher.
- You must select from a dissimilar laid of inventory than yous would through traditional reservation buys.
- You must sign bargain damage for every modify inwards the campaign.
- You must deal split invoices for each publisher you’ve agreed to a bargain with.
10.)
What must endure gear upwards inwards your demand-side platform’s pretargeting to properly integrate too execute Programmatic Guaranteed deals amongst Ad Exchange?
- To ever include Guaranteed deals
- To never bid on Programmatic Guaranteed callouts
- To respond to exclusively the starting fourth dimension advertizement size inwards a bid request
- To require fewer callouts than advertizement requests
11.)
You're near ready to finalize your Preferred Deal, but postulate to operate amongst your demand-side platform to supplement data from the bid request. To ensure your bid isn't rejected, you'll postulate to furnish data near your publisher's URL, such equally disallowed landing URLs, disallowed production categories, too allowed languages.
Where tin this data endure found?
- Publisher settings file
- Snippet condition report
- Client Access API
- Deal ID
12.)
You've been invited to submit a bid through a Private Auction too would similar to participate.
What usage yous laid the bargain ID to too thus yous volition restrain your bid to that bargain only?
- deal_id = <deal_id>
- deal_id non set
- deal_id = 1
- deal_id = 1234
13.)
Bid responses on Ad Exchange are screened at which betoken inwards the process?
- Before bid responses come inwards the auction
- After the auction is consummate too exclusively if the auction is won
- After the auction is consummate too exclusively if the auction is lost
- Bid responses are exclusively filtered if the maximum toll per grand impressions (CPM) is to a higher house the required threshold.
14.)
What type of transaction and/or auction occurs when a seller invites a buyer to participate?
- Open Auction
- Preferred Deal or Private Auction
- Programmatic Guaranteed deal
- Invite-only Auction
15.)
Your bid response is filtered due to the advertizement category of your advertiser.
This is an event of what type of rejection?
- Publisher-filtered
- Content-filtered
- Auction-filtered
- Google-filtered
16.)
For a Programmatic Guaranteed bargain amongst a cost-per-day (CPD) budget, what occurs when yous purchase to a greater extent than impressions than the minimum?
- You’ll endure charged the CPD daily rate.
- Your bargain volition endure cancelled.
- You won’t endure charged.
- You’ll endure charged to a greater extent than than the CPD daily rate.
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