Do To A Greater Extent Than Alongside Doubleclick Promotion Tags Assessment Answers - University For Ads
Do More With Doubleclick Ad Tags Assessment Answers - Academy for Ads. Learn the ins in addition to outs of using advertising tags amongst DoubleClick Bid Manager in addition to Campaign Manager.
Do to a greater extent than amongst DoubleClick advertising tags
Serve programmatic ads across platforms
Modify advertising tags to run amongst partners
Keep tabs on your ads amongst verification
Deliver in addition to verify video ads
Make certain your advertising tags work
Consist inward 12 questions of 15.
1.)
When adding a wrapped tag to Bid Manager you lot become an alert: "There were errors validating the tag".
By pasting each tag until the alarm doesn’t show
By finding the creative ID inward the advertising tag later “p=”
By finding the partner ID inward the browser URL later “p=”
Using the placement ID constitute inward the Campaign Manager advertising tag later “p=”
2.)
By checking the click macro inserted past times the vendor
By matching the master copy Bid Manager creative ID amongst the wrapped tags
By matching the placement ID betwixt the master copy in addition to wrapped tags
3.)
Influenza A virus subtype H5N1 unique advertising impression is served in addition to counted each fourth dimension a spider web page loads (or is refreshed).
The advertising is loaded from their cache to bring down the terms for serving impressions.
It captures the landing page URL in addition to parses out additional text.
4.)
This adds a placement to a DO_NOT_EDIT advertiser inside the linked advertiser’s Floodlight configuration inward Campaign Manager.
This breaks the advertiser association amongst Campaign Manager, since it doesn't recognize the tag's format.
This creates a measure placement, ad, in addition to creative inward Campaign Manager for sharing across platforms.
This appends tracking pixels to the creative inward Bid Manager, inward the shape of a P% macro.
5.)
DoubleClick bid multipliers, filtered past times geography
DoubleClick Verification, post-bid measurement
Interactive Media Ads (IMA) metrics
Inventory Availability reports, grouped past times geography
6.)
It’s the number later “p=” inward a Bid Manager advertising tag, that’s linked to a Campaign Manager advertiser.
It’s the number next “p=” inward the browser’s address bar, when signed into the Bid Manager partner account.
It’s the same equally the Campaign Manager concern human relationship ID, constitute inward the Admin tab nether the concern human relationship name.
7.)
Your advertiser uses a information management platform (DMP) that hasn't been certified on DoubleClick Ad Exchange, in addition to requires appending pixels to ads inward Campaign Manager.
Create 2 versions of each ad: One amongst the DMP pixel in addition to 1 without
Target the advertising amongst a DMP pixel to serve on Ad Exchange inventory, amongst Bid Manager targeting
Add the DMP pixel to a custom HTML5 creative to serve on Ad Exchange
Create an advertising amongst the DMP pixel in addition to and thence assign 2 rotating creatives for Ad Exchange in addition to non-Ad Exchange inventory
8.)
Your rich media advertising isn't clicking through to the right landing page on mobile devices.
Mobile ads must bring multiple landing page URLs to conform dissimilar device types.
Tap/touch events weren't coded correctly into the creative (i.e., inward Google Web Designer).
Mobile ads don’t back upwards whatever rich media elements.
Mobile devices cannot honor http:// landing pages when clicked.
9.)
Set upwards custom variables inward your Floodlight tags
Use vendors who top information to a information transfer concern human relationship in addition to download the file
Use a vendor analytics companionship that integrates amongst DoubleClick
10.)
The Floodlight configuration ID constitute inward the advertiser’s “Basic details”
The DCM ID constitute inward the creative’s “Basic details” inward Bid Manager
The creative’s “p” ID constitute conduct inward the Bid Manager advertising tag
11.)
HTML5 VPAID
Interactive Media Ads (IMA) SDK
VAST
12.)
Partner amongst publishers using the Interactive Media Ads (IMA) SDK
Use companion creatives
Use the Video Suite Inspector
13.)
Active View
DoubleClick Creative Solutions
Query Tool
14.)
You cannot edit a VAST file inward Campaign Manager, thence the tag cannot hold out wrapped for verification.
Create a shadow concern human relationship inward Campaign Manager to twine your VAST file for DoubleClick Verification.
VAST in addition to VPAID files are automatically wrapped for DoubleClick Verification.
15.)
Change the “duration” conduct inward the VAST tag to thirty seconds
Check “Include skip button” inward Campaign Manager’s video settings
Modify the VAST tag’s “creativeProperties”
Do to a greater extent than amongst DoubleClick advertising tags
Serve programmatic ads across platforms
Modify advertising tags to run amongst partners
Keep tabs on your ads amongst verification
Deliver in addition to verify video ads
Make certain your advertising tags work
Consist inward 12 questions of 15.
1.)
When adding a wrapped tag to Bid Manager you lot become an alert: "There were errors validating the tag".
How tin you lot position the right creative from a canvass of wrapped advertising tags?
By pasting each tag until the alarm doesn’t showBy finding the creative ID inward the advertising tag later “p=”
By finding the partner ID inward the browser URL later “p=”
Using the placement ID constitute inward the Campaign Manager advertising tag later “p=”
2.)
How tin you lot banking concern check that your ad’s wrapped tag was added to the right creative inward Bid Manager?
By verifying that the wrapped tags are surrounded past times <p></p> tagsBy checking the click macro inserted past times the vendor
By matching the master copy Bid Manager creative ID amongst the wrapped tags
By matching the placement ID betwixt the master copy in addition to wrapped tags
3.)
What’s the produce goodness of having a cachebuster macro inward your advertising tag?
The page loads faster when a browser is refreshed or reloads.Influenza A virus subtype H5N1 unique advertising impression is served in addition to counted each fourth dimension a spider web page loads (or is refreshed).
The advertising is loaded from their cache to bring down the terms for serving impressions.
It captures the landing page URL in addition to parses out additional text.
4.)
What happens when you lot add together a third-party advertising tag to a Bid Manager advertiser that is linked amongst Campaign Manager?
This adds a placement to a DO_NOT_EDIT advertiser inside the linked advertiser’s Floodlight configuration inward Campaign Manager.
This breaks the advertiser association amongst Campaign Manager, since it doesn't recognize the tag's format.
This creates a measure placement, ad, in addition to creative inward Campaign Manager for sharing across platforms.
This appends tracking pixels to the creative inward Bid Manager, inward the shape of a P% macro.
5.)
Bean Coffee is geo-targeting Seattle for an in-store promotion.
Which tool inward Campaign Manager tin they role to banking concern check that their ads are solely serving inward that area?DoubleClick bid multipliers, filtered past times geography
DoubleClick Verification, post-bid measurement
Interactive Media Ads (IMA) metrics
Inventory Availability reports, grouped past times geography
6.)
Where tin you lot discovery the Bid Manager partner ID to link an advertiser amongst Campaign Manager?
It’s the DCM ID constitute side past times side to the creative name, inward the “Basic details” section.It’s the number later “p=” inward a Bid Manager advertising tag, that’s linked to a Campaign Manager advertiser.
It’s the number next “p=” inward the browser’s address bar, when signed into the Bid Manager partner account.
It’s the same equally the Campaign Manager concern human relationship ID, constitute inward the Admin tab nether the concern human relationship name.
7.)
Your advertiser uses a information management platform (DMP) that hasn't been certified on DoubleClick Ad Exchange, in addition to requires appending pixels to ads inward Campaign Manager.
What's 1 means to give-up the ghost along to serve ads on Ad Exchange equally well?
Create 2 versions of each ad: One amongst the DMP pixel in addition to 1 withoutTarget the advertising amongst a DMP pixel to serve on Ad Exchange inventory, amongst Bid Manager targeting
Add the DMP pixel to a custom HTML5 creative to serve on Ad Exchange
Create an advertising amongst the DMP pixel in addition to and thence assign 2 rotating creatives for Ad Exchange in addition to non-Ad Exchange inventory
8.)
Your rich media advertising isn't clicking through to the right landing page on mobile devices.
What mightiness you lot discovery spell troubleshooting?
Mobile ads must bring multiple landing page URLs to conform dissimilar device types.Tap/touch events weren't coded correctly into the creative (i.e., inward Google Web Designer).
Mobile ads don’t back upwards whatever rich media elements.
Mobile devices cannot honor http:// landing pages when clicked.
9.)
If your advertising is delivered past times a third-party advertising server, what’s 1 means to capture click in addition to conversion information inward DoubleClick reporting?
Set upwards tracking ads inward Campaign ManagerSet upwards custom variables inward your Floodlight tags
Use vendors who top information to a information transfer concern human relationship in addition to download the file
Use a vendor analytics companionship that integrates amongst DoubleClick
10.)
When troubleshooting issues amongst a Bid Manager creative, which unique ID should you lot render to your Campaign Manager advertising ops team?
The “p” ID constitute inward the spider web browser’s address barThe Floodlight configuration ID constitute inward the advertiser’s “Basic details”
The DCM ID constitute inward the creative’s “Basic details” inward Bid Manager
The creative’s “p” ID constitute conduct inward the Bid Manager advertising tag
11.)
Which video advertising format allows for additional rich media features, spell reducing the available inventory?
In-stream video adsHTML5 VPAID
Interactive Media Ads (IMA) SDK
VAST
12.)
How tin you lot role a verification vendor for your in-stream video ads without adding the VPAID wrapper?
Use in-stream video redirectPartner amongst publishers using the Interactive Media Ads (IMA) SDK
Use companion creatives
Use the Video Suite Inspector
13.)
What technology scientific discipline allows advertisers who role DoubleClick to automatically rails the viewability of their ads?
Click trackersActive View
DoubleClick Creative Solutions
Query Tool
14.)
What steps are required to enable DoubleClick Verification (and Active View measurement) for your in-stream video ads inward Campaign Manager?
There are 2 steps. Upload the video file, in addition to thence twine the VAST tag amongst a VPAID file.You cannot edit a VAST file inward Campaign Manager, thence the tag cannot hold out wrapped for verification.
Create a shadow concern human relationship inward Campaign Manager to twine your VAST file for DoubleClick Verification.
VAST in addition to VPAID files are automatically wrapped for DoubleClick Verification.
15.)
What’s 1 means to brand your in-stream video ads skippable in addition to accomplish VAST inventory across exchanges?
Create multiple videos that are thirty seconds in addition to longerChange the “duration” conduct inward the VAST tag to thirty seconds
Check “Include skip button” inward Campaign Manager’s video settings
Modify the VAST tag’s “creativeProperties”
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