Doubleclick Search Private Certification Show Answers 2018

DoubleClick Search Individual Certification Exam answers 2018

50 questions

Time limit: 75 minutes

DoubleClick Search Individual

Get Certified inwards DoubleClick Search Individual Now!

Which 3 engines are supported yesteryear the DoubleClick Search API? (select three)

(Select All Correct Responses)
Ask.com
Adwords
Gemini
Bing

What is a fundamental differentiator inwards functionality betwixt labels as well as trouble organization data?

Ability to written report at the receive level
Ability to interruption biddable items
Ability to segment metrics
Ability to pin metrics inside DoubleClick Search

How practise you lot know if an inventory management template has created whatever entities?

Filter yesteryear the template's ID using the "Inventory template ID" option
Check the template's progress bar
Filter for errors inwards the reporting dashboard

What characteristic may hold upward used to upload offline conversion information attributed to a DoubleClick keyword ID? (select two)

(Select All Correct Responses)
DoubleClick Search API
AdWords API
DCM API
Bulksheets

Which 2 types of goals tin hold upward targeted inwards Bid Strategies? (select two)

(Select All Correct Responses)
Impression Share
Revenue
Profit Margin
Conversion

What conversion information tin hold upward uploaded using bulksheets?

AdWords conversion data
Google Analytics Goal data
Custom Floodlight variable data
Offline conversion data

How ofttimes is engine information refreshed inwards DoubleClick Search?

AdWords, Bing Ads, as well as Baidu are normally fresh inwards iv hours, Yahoo! Nippon as well as Yahoo! Gemini are normally fresh inwards 8 hours
Engine information is available right away inwards DoubleClick Search as well as fresh every thirty minutes
Engine information for is updated every sixty minutes for all engine types
AdWords, Bing Ads, as well as Baidu are normally fresh inwards 2 hours, Yahoo! Nippon as well as Yahoo! Gemini are normally fresh inwards iv hours

When a client doesn't occupation DoubleClick Campaign Manager equally their promotion server, what should their DoubleClick Search advertiser hold upward linked to?

Influenza A virus subtype H5N1 placement inwards DoubleClick Campaign Manager
A publisher inwards DoubleClick Campaign Manager
A receive inwards DoubleClick Campaign Manager
An advertiser inwards DoubleClick Campaign Manager

Which 2 types of uploads tin hold upward made through an sFTP endpoint? (select two)

(Select All Correct Responses)
Conversions
Bulksheets
Inventory management feeds
Google Search history

What 3 modifiers tin hold upward automated yesteryear a bid strategy? (select three)

(Select All Correct Responses)
Mobile bid adjustments
Search impression part bid adjustments
Location target bid adjustments
Remarketing target bid adjustments

What is the best selection for passing a conversion attribute such equally transportation cost?

Set upward Custom Floodlight Variable using bulksheets
Set upward Custom Floodlight Variable using the relevant engine frontend
Set upward an additional Floodlight tag as well as move yesteryear the transportation damage through the revenue field
Set upward Custom Floodlight Variable equally a metric

Bulksheets tin hold upward used to consummate which 2 tasks? (select two)

(Select All Correct Responses)
Upload custom floodlight variable data
Generate formula columns inwards bulk
Upload offline conversions
Create labels

What is the best way to mensurate overall bid strategy performance?

Evaluate functioning at the bid strategy level
Evaluate functioning for private keywords
Evaluate functioning for private campaigns
Evaluate functioning for private ads

What 2 methods tin hold upward used to ship an Executive written report to a user amongst no access to DoubleClick Search?

(select two)
(Select All Correct Responses)
Link to a shared version of the generated report
Deliver daily file to shared sFTP
Send a downloaded PDF/Excel file
Not possible to ship written report to user without DoubleClick Search access

Which 2 constraints tin an advertiser guide on their conversion-based bid strategies? (select two)

(Select All Correct Responses)
Position
Profit
Max CPA
Impression share

What type of bid strategy is supported yesteryear the forecasting tool?

All DoubleClick as well as AdWords bid strategies
Max clicks
Position
Conversions or Revenue

Data Exclusion events exclude information for a minimum of how many hours?

iv hours
2 hours
8 hours
24 hours

When an advertiser is linked to DoubleClick Campaign Manager as well as has a dissimilar currency set, which production sets the currency inwards DoubleClick Search?

DoubleClick Bid Manager
DoubleClick Search
Each production uses split upward currencies
DoubleClick Campaign Manager

At which 3 levels tin rules hold upward laid up? (select three)

(Select All Correct Responses)
Keywords
Engines
Campaigns
Agency

What setting should hold upward applied to a Floodlight tag if a user is bidding to offline conversion data?

Dynamic tag
Image tag only
Primary origin is offline
Primary origin is retail

Which 2 segments CANNOT hold upward applied to reporting data? (select two)

(Select All Correct Responses)
Device type
Business data
Attribution model
User ID

Which 2 attributes may hold upward used to upload paid search offline conversions via the DoubleClick Campaign Manager API? (select two)

(Select All Correct Responses)
Keyword
Match Type
GCLID
The Encrypted User ID

At which 2 levels tin URL Templates hold upward laid up? (select two)

(Select All Correct Responses)
Campaigns
Engine
Agency
Advertiser

What 2 types of campaigns practise bid strategy opportunities analyze? (select two)

(Select All Correct Responses)
AdWords App install campaigns
AdWords manual campaigns
Gemini Manual Campaigns
Bing Ads manual campaigns

What characteristic is used to rails Google Display Network, Gmail promoted campaigns, or whatever other unsupported promotion type that tin specify its ain landing page?

Rules
Business data
Placeholder keyword
Landing page test

What happens when an engine is paused?

All campaigns are paused
Some campaigns are paused
Syncs are paused from the engine
Some adgroups as well as keywords are paused

When a reporting stance is saved, who has access to the view?

Anyone using DoubleClick Search
Some users inside an advertiser
All users inside that advertiser
No users inside an advertiser

To run a successful promotion re-create test, which 3 requirements must hold upward met yesteryear the ads as well as promotion group? (select three)

(Select All Correct Responses)
All keywords as well as engines must hold upward paused
Ads must exclusively include 1 promotion re-create seek out at a time
Each promotion must incorporate exclusively 1 landing page URL
Minimum issue of required impressions for each promotion group

What characteristic may hold upward used to edit custom Floodlight variable data?

DoubleClick Search API
Text Editor
Bulksheets
AdWords API

What tin you lot come across inwards the Last sync details tab? (select two)

(Select All Correct Responses)
A listing of campaigns modified
The issue of errors during the sync
When the sync occurred

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should hold upward considered?

1 week
2 weeks
1 day
3-4 weeks

What permissions are needed to practise an advertiser?

Advertiser read-only
Advertiser edit
Read-only
Agency Manager

When tin a user fix a scheduled automated engine sync?

After setting upward an advertiser inwards DoubleClick Search, but prior to setting upward engine accounts
Before setting upward an engine trouble organization human relationship inwards DoubleClick Search
Before setting upward an advertiser inwards DoubleClick Search
After the user adds as well as syncs an engine trouble organization human relationship for the showtime time

If bids on keywords inwards a bid strategy are manually overwritten, how long volition it accept for the bid strategy to resume bidding on those keywords?

24 hrs
1 hour
12 hours
6 hours

What changes tin a user fix using scheudled edits? (select three)

(Select All Correct Responses)
Raise bids on keywords every Mon at 7am
Create a novel bid strategy
Activate ads or keywords at a specific time
Lower bids on keywords during weekends

When a DoubleClick Search advertiser is linked to DoubleClick Campaign Manager, which production sets the timezone?

DoubleClick Bid Manager
Each production uses split upward fourth dimension zones
DoubleClick Search
DoubleClick Campaign Manager

What is the default attribution model for DoubleClick Floodlight?

Last Impression
First Click
First interaction
Last Click

To target multiple ERS, ROAS, or CPA, what finish should hold upward selected?

Advanced Targeting
Clicks
Position
Conversion

What 2 Floodlight activity grouping types tin hold upward laid up? (select two)

(Select All Correct Responses)
Metric
Counter
Sales
Dimension

What characteristic provides audience lists to DoubleClick Bid Manager or AdWords based on search clicks recorded yesteryear DoubleClick Search?

Remarketing lists
AdWords API
Attribution
DoubleClick Search API

Custom columns tin hold upward fix for which 2 conversion sources? (select two)

(Select All Correct Responses)
AdWords Conversion Trackers
DoubleClick Floodlight
Gemini Conversion Trackers
Bing Conversion Trackers

What are budget pacing reports used for?

Ensure that advertisers tin rails spending against a functioning goal
Ensure that advertisers tin rails daily bid changes at keyword level
Automatically allocate pass betwixt engines
Automatically allocate pass betwixt advertisers

Which 3 URLs are involved inwards a landing page test? (select three)

(Select All Correct Responses)
Original
Control
Rule
Experiment

If an engine trouble organization human relationship is laid to a dissimilar currency than an advertiser, metrics volition look inwards what currency when scoped to the engine level?

Engine's currency
Advertiser's currency
Billing currency
Ad group's currency

Reports tin hold upward scheduled for which 3 fourth dimension frames? (select three)

(Select All Correct Responses)
Weekly
Monthly
Hourly
Daily

Which file type contains DoubleClick Search data?

Data Transfer Impression Files
GRP Reports
Data Transfer Click Files
Cross Dimension Reach Report

What is the right DoubleClick Search trouble organization human relationship hierarchy?

Agency> Advertiser>Engine>Campaign>Keyword / productgroup>AdGroup>Ad
Agency> Advertiser>Engine>Campaign>AdGroup>Ad>Keyword / productgroup
Agency> Advertiser>Engine>Campaign>Keyword / productgroup
Advertiser>Engine>Campaign>Keyword / productgroup

Which 2 reasons mightiness hold upward responsible for hourly reports non showing information from 2 hours before? (select two)

(Select All Correct Responses)
The user does non guide maintain DoubleClick Search access
This is normal; DoubleClick Search information does non refresh until noon of every day
AdWords, Bing Ads, as well as Baidu are normally fresh inwards 2 hours. Yahoo! Nippon as well as Yahoo! Gemini are normally fresh inwards iv hours.
A rogue user has removed DoubleClick Search tracking from the AdWords UI

How tin conversion attributes such equally model type, color, as well as yr of production hold upward passed through Floodlight? (select two)

(Select All Correct Responses)
Set upward Google Tag Manager amongst a Custom Floodlight Variable
It is non possible to move yesteryear conversion attributes.
Set upward Custom Floodlight Variable equally a dimension
Set upward Google Analytics amongst a Custom Dimension

In bid strategies, which 2 conversion sources tin hold upward selected? (select two)

(Select All Correct Responses)
AdWords Conversion Tracking
Google Analytics
Google Tag Manager goals
DoubleClick Floodlight

What Floodlight tag measures purchases as well as revenue on a website?

Counter
Action
Revenue
Transaction

Which 2 scopes allow mass edits? (select two)

Rules
Campaign
Engine
Network

In what companionship should novel entities hold upward created (assuming no campaigns already exist)?

Keyword > Campaigns > AdGroups
Campaigns > Adgroups > Ads > Keywords
Adgroups > Keywords > Campaigns
Keywords > Adgroups > Campaigns

If an engine trouble organization human relationship is laid to a dissimilar timezone than an advertiser, inwards which timezone volition Floodlight metrics look when scoped to the advertiser level?

The engine's timezones
The advertiser's timezone
The local timezone of the advertiser's computer
DoubleClick Campaign Manager's timezone

Which 3 items tin a bid strategy reckon when optimizing the functioning of a bidding portfolio equally a whole? (select three)

Ad groups
Campaigns
Agency
Keywords/Product Groups

What type of landing page seek out tin hold upward run? (select three)

All devices landing page test
Mobile landing page test
Desktop landing page test
Segment landing page test

When is the Stop sync push clitoris grayed out?

When the engine trouble organization human relationship has been paused
When the sync has already started to apply updates to DoubleClick Search
When the sync is complete

During the showtime calendar week of an active bid strategy, which 2 changes tin potentially touching on the learning period? (select two)

Increase bidding portfolio yesteryear 2 novel keywords
Decrease bidding portfolio yesteryear 1 low-performing keyword
Decrease CPA target of bid strategy 60%
Decrease maximum bid inwards the bid strategy setting 40%

Which 2 functions tin ValueTrack parameters perform?

Create custom appointment segmentation
Track additional conversion types
Dynamically insert information
Automatically sync to Google Tag Manager

Where tin a saved spider web query hold upward found?

In the right-hand menu, Click Advertiser Settings, therefore Web Query
In the right-hand menu, click Attribution, therefore Web Query
In the left-hand menu, click Budget Management, therefore Web Query
In the left-hand menu, click Downloads therefore Web Query

Which 2 column categories look inwards formula columns? (select two)

Conversion metrics
Creation time
Search impr share
Engine metrics

What configuration setting eliminates duplicate conversions betwixt advertisers?

Shared floodlight configuration
Revenue
Counter
Action

At which 3 levels tin bid strategies hold upward applied? (select three)

Adgroup
Agency
Campaign
Keyword

What attribution model is used to assign credit to the terminal touchpoint earlier conversion?

Last Click
Position-based
Data-Driven, but non Last Click
First Interaction

An advertiser managing director has permissions to brand which 2 changes to an advertiser's account? (select two)

Edit advertiser components
Edit advertiser settings
Remove user access to an agency’s advertisers
Edit all advertisers inside an agency

Which 2 user types tin activate the conversion API? (select two)

Agency user
Advertiser manager
Agency manager
Advertiser user

Which 3 features tin hold upward used to integrate offline conversion data? (select three)

Bulk sheets
DoubleClick Search API
sFTP
Google Data Studio

What are cross-environment metrics?

Estimated conversions that trouble organization human relationship for user behaviour across devices as well as environments
Estimated conversions that trouble organization human relationship for user behaviour across media channels
Estimated conversions that trouble organization human relationship for user behaviour across devices, but non environments
Estimated conversions that trouble organization human relationship for user behaviour across environments, but non across devices

What must hold upward fix to written report on a specific Floodlight conversion?

Reports cannot incorporate Floodlight conversions
Custom Metric
Custom Column
Custom Dimension

What is 1 practise goodness of enabling auto-tagging?

Creates a scheduled edit
Adds the Google Click ID information to a novel budget pacing report
Appends the Google click ID to all landing page URLs
Adds a label to all AdWord campaigns

Why mightiness Inventory Management halt making changes to a campaign?

Manual changes were made to the campaign, causing its "Inventory managed enabled" setting to hold upward "No"
Manual changes were made to the campaign, causing the receive to hold upward read-only
The receive template was removed
Campaign templates tin exclusively hold upward laid in 1 lawsuit at fourth dimension of receive creation

What 2 filters are available for a modify history report? (select two)

Creation date
Change Type
Campaign
Geo

Campaigns tin exclusively hold upward copied inside the same engine trouble organization human relationship for which 2 engines? (select two)

Yahoo Gemini
Bing Ads
adMarketplace
Social

What 3 features tin a call-tracking partner occupation to ship information to DoubleClick Search? (select three)

Bulksheets
DoubleClick Search API
Change History
DoubleClick Campaign Manager API