Getting Started Alongside Google Analytics 360 Bear Witness Answers - Analytics Academy
Getting Started With Google Analytics 360 Exam Answers. Learn well-nigh powerful Google Analytics 360 features that are non available inwards the touchstone product, in addition to gain insight into how yous tin exercise goodness from integrations alongside BigQuery in addition to DoubleClick products.
Getting Started With Google Analytics 360 walks yous through how yous tin accept wages of the enterprise-level features yous gain from Analytics 360. You'll larn well-nigh advanced features such every bit Roll-Up Reporting, Custom Funnels, Unsampled Reports, in addition to Custom Tables. You'll every bit good gain insight into how yous tin exercise goodness from reporting alongside BigQuery in addition to native integrations alongside DoubleClick products. Throughout the course, we’ll render yous alongside real-world examples to illustrate how yous tin leverage Analytics 360’s features in addition to integrations to drive functioning in addition to hit your concern goals. If you’re novel to Google Analytics, yous should showtime consummate Google Analytics for Beginners in addition to Advanced Google Analytics on Analytics Academy.
Assessment 1
Custom Tables
Custom Funnels
Custom Dimensions & Metrics
Source Properties report
Users Flow report
Audience Insights report
Events
Exclude URL Query Parameters
Goals
Custom Funnels tin consist of whatever set out of stages.
Custom Funnel stages tin hold upwardly based on pages or events.
Influenza A virus subtype H5N1 unmarried phase tin consist of multiple rules.
5.12%
26.78%
69.47%
When a touchstone written report contains to a greater extent than than 6 months of data
When an ad-hoc inquiry exceeds the sampling threshold for sessions
When a touchstone written report exceeds the sampling threshold for sessions
You run across “(other)” every bit a row for the primary dimension inwards your report
You run across “Unsampled Reports” every bit an available Export option
You are unable to exhibit to a greater extent than than 5,000 rows inwards the user interface
Custom Tables enable yous to clit to a greater extent than unsampled historical data
Custom Tables get got higher row limits than Unsampled Reports
Custom Tables tin hold upwardly scheduled to run daily
Assessment 2
Data Warehouse
Dynamic Optimization Tool
Data Transfer Service
You tin inquiry unsampled user page paths
You tin exercise fast, easy-to-share dashboards in addition to charts
You tin combine your Analytics 360 information alongside information from other sources
Reporting on e-commerce transaction rates for each build of your business.
Reporting on the amount of fourth dimension betwixt events occurring across multiple sessions.
Reporting on the unsampled pageview paths that users followed.
Google Drive
BigQuery API
Google Cloud Platform Project
5.
Clicks, impressions, hitting number, customer ID
Custom channel groups, landing page, fourth dimension on page
Custom dimensions, hitting number, customer ID
Assessment 3
The All Traffic > Source/Medium written report uses the Google Analytics attribution model (GA Model) piece the Acquisition > DoubleClick Bid Manager reports purpose the DoubleClick attribution model (DCM Model)
The All Traffic reports purpose the engagement hit laid upwardly inwards Google Analytics piece the Acquisition > DoubleClick Bid Manager reports written report sessions during the lookback window
The All Traffic > Source/Medium written report may hold upwardly sampled piece the Acquisition > DoubleClick Bid Manager reports are ever unsampled
Display advertising impression
Data-driven interaction
Offline advertising interaction
Floodlight counters from DoubleClick
Floodlight sales from DoubleClick
AdWords Conversions
4.
dfa-dbm / cpm
dbm / cpm
dfa / cpm
View-Through Session
Influenza A virus subtype H5N1 Click-Through Session in addition to a View-Through Session
The session wouldn't hold upwardly reported inwards DoubleClick Campaign Manager > Campaigns report
It's possible that DCM Advertiser is driving traffic to multiple spider web properties.
You've enabled 'Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DoubleClick Campaign Manager in addition to DoubleClick Bid Manager reporting integration.'
Clicks in addition to sessions are recorded differently past times dissimilar systems.
Assessment 4
Time Lag
Path Length
Behavior Flow
Secondary Dimensions
Custom Reports
Custom Dimensions
Clicks
Floodlight
Ecommerce
Removes adventure of manual tagging errors
Removes the postulate to keep manual tags
Increases information freshness
Allow manual tagging (UTM values) to override auto-tagging (GCLID values) for AdWords in addition to DoubleClick Search integration
Enable the DoubleClick Campaign Manager reporting integration
Disable Cost Data inwards the DoubleClick Campaign Manager Integration.
Assessment 5
Referral
Display
Direct
In the left-hand navigation bill of fare nether "Acquisition"
In the Admin expanse nether "Product Linking"
From the Account selector, pick out "DoubleClick Bid Manager"
The dimensions Landing Page in addition to DCM Campaign (DCM Model)
The dimension Source/Medium in addition to the metric DCM Impressions
The dimension DCM Creative (DCM Model) in addition to the metric Avg. Session Duration
Go to Admin > Property > Audience Definitions
Create an Audience from a tabular array filter on a DoubleClick Bid Manager report
Import an Audience from DoubleClick Bid Manager into Google Analytics
5.
Create a remarketing listing including users who came from a specific DBM Site in addition to added items to their shopping cart.
Create a 'similar audience' remarketing listing targeting users alongside click-through sessions from a specific DBM Insertion Order.
Create an audience based on a phase of your custom funnel in addition to portion the audience alongside DBM for remarketing.
Assessment 6
DoubleClick Search information available inwards Multi-channel funnel in addition to Attribution reports
Additional reports for organic search engine traffic
Influenza A virus subtype H5N1 novel laid upwardly of DoubleClick Search reports nether Acquisition
Display
Paid Search
Organic Search
Ad spend
Bid limits
Revenue
Revenue inwards DS Campaigns reports
% New Sessions inwards DS Keywords Reports
Bounce charge per unit of measurement inwards DS Keywords Reports
Acquisition > DoubleClick Search reports
This grade of granularity is solely available inwards the AdWords user interface.
Acquisition > AdWords reports
Getting Started With Google Analytics 360 walks yous through how yous tin accept wages of the enterprise-level features yous gain from Analytics 360. You'll larn well-nigh advanced features such every bit Roll-Up Reporting, Custom Funnels, Unsampled Reports, in addition to Custom Tables. You'll every bit good gain insight into how yous tin exercise goodness from reporting alongside BigQuery in addition to native integrations alongside DoubleClick products. Throughout the course, we’ll render yous alongside real-world examples to illustrate how yous tin leverage Analytics 360’s features in addition to integrations to drive functioning in addition to hit your concern goals. If you’re novel to Google Analytics, yous should showtime consummate Google Analytics for Beginners in addition to Advanced Google Analytics on Analytics Academy.
Assessment 1
Which of the next features are solely available for Analytics 360 properties? (select three)
Roll-Up ReportingCustom Tables
Custom Funnels
Custom Dimensions & Metrics
Which characteristic is unique to Roll-Up Reporting Properties?
BigQuery ExportSource Properties report
Users Flow report
Audience Insights report
Which features postulate to hold upwardly configured inside the views of your novel Roll-Up Property? (select three)
FiltersEvents
Exclude URL Query Parameters
Goals
Which of the next statements well-nigh Custom Funnels are true? (select three)
Custom Funnels populate alongside historical data.Custom Funnels tin consist of whatever set out of stages.
Custom Funnel stages tin hold upwardly based on pages or events.
Influenza A virus subtype H5N1 unmarried phase tin consist of multiple rules.
In the custom funnel below, what was the pct of users who left the funnel betwixt phase 1 in addition to phase 2?
94.88%5.12%
26.78%
69.47%
When does sampling come about inwards Analytics 360 reports?
When a written report contains a high cardinality dimensionWhen a touchstone written report contains to a greater extent than than 6 months of data
When an ad-hoc inquiry exceeds the sampling threshold for sessions
When a touchstone written report exceeds the sampling threshold for sessions
What would dot that your written report has exceeded its row limit?
The written report shows a message that it is non based on 100% of sessionsYou run across “(other)” every bit a row for the primary dimension inwards your report
You run across “Unsampled Reports” every bit an available Export option
You are unable to exhibit to a greater extent than than 5,000 rows inwards the user interface
What is a key exercise goodness of Custom Tables when compared to Unsampled Reports?
Custom Tables back upwardly ad-hoc analysis alongside reports inwards the Google Analytics user interfaceCustom Tables enable yous to clit to a greater extent than unsampled historical data
Custom Tables get got higher row limits than Unsampled Reports
Custom Tables tin hold upwardly scheduled to run daily
Assessment 2
What is BigQuery?
Data Visualization ToolData Warehouse
Dynamic Optimization Tool
Data Transfer Service
Which of the next are benefits of using BigQuery to analyze your Analytics 360 data? (select three)
You tin access hit-level dataYou tin inquiry unsampled user page paths
You tin exercise fast, easy-to-share dashboards in addition to charts
You tin combine your Analytics 360 information alongside information from other sources
What reporting objectives tin hold upwardly accomplished inwards BigQuery but non inside the Google Analytics interface? (select two)
Analyzing in addition to visualizing Source/Medium values for all website users.Reporting on e-commerce transaction rates for each build of your business.
Reporting on the amount of fourth dimension betwixt events occurring across multiple sessions.
Reporting on the unsampled pageview paths that users followed.
What needs to hold upwardly created earlier completing the BigQuery integration alongside Analytics 360?
Data TableGoogle Drive
BigQuery API
Google Cloud Platform Project
5.
Using the BigQuery Export schema, which of the next fields are available inwards BigQuery?
Custom dimensions, landing page, hitting number, customer IDClicks, impressions, hitting number, customer ID
Custom channel groups, landing page, fourth dimension on page
Custom dimensions, hitting number, customer ID
Assessment 3
Why would dbm / cpm sessions reported inwards the All Traffic > Source/Medium written report differ from the set out of sessions reported inwards the Acquisition > DoubleClick Bid Manager reports? (select two)
The All Traffic > Source/Medium written report does non include view-through sessionsThe All Traffic > Source/Medium written report uses the Google Analytics attribution model (GA Model) piece the Acquisition > DoubleClick Bid Manager reports purpose the DoubleClick attribution model (DCM Model)
The All Traffic reports purpose the engagement hit laid upwardly inwards Google Analytics piece the Acquisition > DoubleClick Bid Manager reports written report sessions during the lookback window
The All Traffic > Source/Medium written report may hold upwardly sampled piece the Acquisition > DoubleClick Bid Manager reports are ever unsampled
In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the "eye" paradigm stand upwardly for inwards the display channel steps?
Click-through interactionDisplay advertising impression
Data-driven interaction
Offline advertising interaction
Once integrated alongside DCM, DBM or DS, which types of conversions tin hold upwardly reported inwards the Conversions > Multi-Channel Funnels reports? (select three)
Ecommerce transactions in addition to Goals from Google AnalyticsFloodlight counters from DoubleClick
Floodlight sales from DoubleClick
AdWords Conversions
4.
If your holding is integrated alongside both DBM in addition to DCM in addition to auto-tagging is enabled, what volition hold upwardly the source/medium for sessions from DBM?
dcm-dbm / cpmdfa-dbm / cpm
dbm / cpm
dfa / cpm
A user sees 1 of your DoubleClick Campaign Manager ads. The side past times side day, the user navigates to your site through an e-mail campaign. How would their session hold upwardly reported inwards the DoubleClick Campaign Manager > Campaigns report?
Click-Through SessionView-Through Session
Influenza A virus subtype H5N1 Click-Through Session in addition to a View-Through Session
The session wouldn't hold upwardly reported inwards DoubleClick Campaign Manager > Campaigns report
Which of the next are reasons yous would await discrepancies betwixt DCM Clicks in addition to DCM Click-Through Sessions inwards Google Analytics? (select three)
Clicks in addition to Impressions are take away imported from DoubleClick in addition to Sessions are reported when the user visits the site from a DoubleClick Campaign.It's possible that DCM Advertiser is driving traffic to multiple spider web properties.
You've enabled 'Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DoubleClick Campaign Manager in addition to DoubleClick Bid Manager reporting integration.'
Clicks in addition to sessions are recorded differently past times dissimilar systems.
Assessment 4
Which written report would yous purpose to empathise how Display interactions across the total buy path contribute to conversions?
Assisted ConversionsTime Lag
Path Length
Behavior Flow
Once integrated alongside DCM, where tin yous purpose DCM dimensions inside Google Analytics? (select three)
Custom SegmentsSecondary Dimensions
Custom Reports
Custom Dimensions
In the Acquisition > DoubleClick Campaign Manager > Campaigns report, which metric grouping would yous pick out to run across Google Analytics sessions side-by-side alongside DoubleClick Campaign Manager impressions in addition to clicks?
Site UsageClicks
Floodlight
Ecommerce
Which of the next are benefits of using auto-tagging alongside your DCM integration? (select three)
Provides additional advertising dimensionsRemoves adventure of manual tagging errors
Removes the postulate to keep manual tags
Increases information freshness
If yous prefer to run across your manual tag values for your DCM traffic, what characteristic would yous edit inwards Google Analytics?
Allow manual tagging (UTM values) to override auto-tagging (DCLID values) for DCM in addition to DBM reporting integrationAllow manual tagging (UTM values) to override auto-tagging (GCLID values) for AdWords in addition to DoubleClick Search integration
Enable the DoubleClick Campaign Manager reporting integration
Disable Cost Data inwards the DoubleClick Campaign Manager Integration.
Assessment 5
Assuming nosotros are using touchstone Default Channel Grouping definitions in addition to DoubleClick auto-tagging, which channel volition include sessions from DoubleClick Bid Manager?
Paid SearchReferral
Display
Direct
Once integrated alongside DBM, where tin yous honor the DoubleClick Bid Manager reports inside Analytics 360?
In the left-hand navigation bill of fare nether "Customization"In the left-hand navigation bill of fare nether "Acquisition"
In the Admin expanse nether "Product Linking"
From the Account selector, pick out "DoubleClick Bid Manager"
Which of the next tin yous purpose inside a unmarried Custom Report? (select two)
The dimensions Landing Page in addition to DCM Campaign (GA Model)The dimensions Landing Page in addition to DCM Campaign (DCM Model)
The dimension Source/Medium in addition to the metric DCM Impressions
The dimension DCM Creative (DCM Model) in addition to the metric Avg. Session Duration
How tin yous exercise Audiences inwards Google Analytics based on DoubleClick Bid Manager dimensions? (select two)
Create an Audience from an existing segmentGo to Admin > Property > Audience Definitions
Create an Audience from a tabular array filter on a DoubleClick Bid Manager report
Import an Audience from DoubleClick Bid Manager into Google Analytics
5.
Which of the next tin hold upwardly done alongside the DBM integration? (select three)
Create a remarketing listing including users alongside 'viewable' impressions from a specific DBM Site.Create a remarketing listing including users who came from a specific DBM Site in addition to added items to their shopping cart.
Create a 'similar audience' remarketing listing targeting users alongside click-through sessions from a specific DBM Insertion Order.
Create an audience based on a phase of your custom funnel in addition to portion the audience alongside DBM for remarketing.
Assessment 6
Which of the next are benefits of the DoubleClick Search reporting integration? (select three)
DoubleClick Search dimensions available inwards segmentsDoubleClick Search information available inwards Multi-channel funnel in addition to Attribution reports
Additional reports for organic search engine traffic
Influenza A virus subtype H5N1 novel laid upwardly of DoubleClick Search reports nether Acquisition
Auto-tagging volition ensure that traffic from your DS ads is consistently included inwards which Default Channel Grouping?
SocialDisplay
Paid Search
Organic Search
Which of the next are used to calculate ROAS? (select two)
Profit marginsAd spend
Bid limits
Revenue
If yous desire to position generic keywords that are driving high site engagement, which DoubleClick Search written report in addition to metric would yous view? (select two)
Bounce charge per unit of measurement inwards DS Treemaps reportsRevenue inwards DS Campaigns reports
% New Sessions inwards DS Keywords Reports
Bounce charge per unit of measurement inwards DS Keywords Reports
Which laid upwardly of reports would yous purpose to persuasion granular AdWords dimensions such every bit Sitelinks, Bid Adjustments in addition to Search Queries?
Acquisition > All Traffic reportsAcquisition > DoubleClick Search reports
This grade of granularity is solely available inwards the AdWords user interface.
Acquisition > AdWords reports
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