Google Digital Garage Bear Witness Answers 2018 Pdf Download
1
The online opportunity
Question 1
The increased usage of the mesh presents a lot of potential for which types of businesses?
A All businesses
B Small concern owners
C International businesses
D Local businesses
Question 2
Taking a concern online tin involve many unlike steps. When starting out, which activity could hold upward a component division of this process?
A Sending flyers amongst your spider web address to customers
B Creating a concern listing inwards local directories
C Increasing impress in addition to billboard advertising
D Building a squad of digital advertising experts
Question 3
Which of the next is the easiest way for visitors to larn virtually a concern piece visiting a website?
A Getting a costless 'taster' of 1 of your products when they sign upward to have emails
B Listening to an sound file that auto plays whenever someone visits your site
C Browsing your production pages in addition to reviewing the Frequently Asked Questions page
D Reading the terms in addition to weather condition for your products on your site
Question 4
What is a fundamental make goodness of having an online presence for a business?
A The powerfulness to sell products direct to customers through social media
B Being visible when people search for a concern similar yours
C Sending users emails to update them on novel products
D Being able to offering novel customers promotional discounts
2
Your showtime steps inwards online success
Question 1
Which tool helps y'all mensurate the success of your website?
Influenza A virus subtype H5N1 Keyword Planner
B Ad Gallery
C Ad Preview Tool
D Analytics
Question 2
Which of the next statements is truthful when it comes to taking a concern online?
Influenza A virus subtype H5N1 Stick to what y'all are doing in addition to don't create changes
B The same content works across online in addition to offline platforms
C Use analytics to create informed decisions
D Use analytics to rails your customers across the internet
Question 3
Which term best describes the concern activity that occurs when website visitors purchase products or services from y'all online?
Influenza A virus subtype H5N1 E-commerce
B Display advertising
C Search engine marketing
D Pay per click
Question 4
Which of the next statements is truthful when marketing your concern online?
Influenza A virus subtype H5N1 You involve a website to exhibit upward inwards search results
B You'll arrive at a similar client base of operations to the 1 y'all lead maintain inwards the existent world
C You'll hold upward seen yesteryear the same volume of customers whether y'all usage search advertising or not
D Social media is a nifty way to engage your audience
3
Build your spider web presence
What are some of the ways customers tin engage amongst your website?
Influenza A virus subtype H5N1 Watch a video or download a PDF
B Make purchases
C Read virtually your products in addition to services
D All of the above
True or false: Customers tin larn virtually your concern yesteryear downloading your mobile app, but they can’t seat an monastic say using an app.
Influenza A virus subtype H5N1 True
B False
What is a spider web server?
Influenza A virus subtype H5N1 The client service representative y'all tin telephone band when y'all lead maintain questions virtually your website
B The reply y'all acquire when y'all search a term on the web
C Influenza A virus subtype H5N1 figurer connected to the Internet amongst software that allows it to host all the parts of your website
D The device that determines the speed of your mobile connection
True or false: Your domain shout out includes the “www.” inwards your spider web address.
Influenza A virus subtype H5N1 True
B False
What is something that people won’t uncovering on your homepage?
Influenza A virus subtype H5N1 All the details virtually every production or service y'all offer
B Your address
C Influenza A virus subtype H5N1 map to your store
D Your telephone number
True or false: Influenza A virus subtype H5N1 “hyperlink” is a shortcut to other pages on your site or elsewhere on the web.
Influenza A virus subtype H5N1 True
B False
Name 1 chemical factor you’ll in all probability desire to exclude from your website.
APrices
B Influenza A virus subtype H5N1 lot of deep scientific information in addition to detailed statistics
C Special offers
D Certifications to exhibit you’re qualified to provide a service
True or false: Most if non all of your content should include a direct sales pitch.
Influenza A virus subtype H5N1 True
B False
What are some examples of a “call to action” on a website?
Influenza A virus subtype H5N1 A “call now” link so visitors tin telephone band your store direct amongst 1 click
B Influenza A virus subtype H5N1 “get directions to our store” push which maps directions from their location to yours
C Influenza A virus subtype H5N1 “buy now” push where they tin seat an monastic say directly
D All of the above
True or false: Including a search box on your site is a nifty way to aid visitors uncovering precisely what they want.
Influenza A virus subtype H5N1 True
B False
Which of these is non actually necessary to include on a website?
Influenza A virus subtype H5N1 Your address
B Influenza A virus subtype H5N1 collage of selfies
C Your telephone number
D Influenza A virus subtype H5N1 map to your shop
True or false: You should retrieve virtually what your customers are looking for in addition to prepare your website content amongst that inwards mind.
Influenza A virus subtype H5N1 True
B False
4
Connect through email
Which of the next volition y'all involve to start an electronic mail marketing programme?
Influenza A virus subtype H5N1 A profile on all major social media sites
B Influenza A virus subtype H5N1 "contact us" form
C Influenza A virus subtype H5N1 way to collect people's electronic mail addresses
D Influenza A virus subtype H5N1 local concern listing
True or false: There's no involve to cheque local regulations earlier y'all start an electronic mail marketing programme.
Influenza A virus subtype H5N1 True
B False
Which of the next is non a characteristic of many electronic mail marketing platforms?
Influenza A virus subtype H5N1 Templates which y'all tin customise easily
B The powerfulness to segment your electronic mail listing into specific groups
C An pick for your users to unsubscribe from your electronic mail programme
D Automation of your search advertizing campaigns
True or false: Most electronic mail marketing platforms provide a contact database.
Influenza A virus subtype H5N1 True
B False
Which of these is a goodness do for emails y'all transportation to your contacts?
Influenza A virus subtype H5N1 Run an A/B examine on your dependent area trace to determine which 1 works best
B Send a lengthy electronic mail that takes a long fourth dimension to read
C Send a generic message to your entire contact database
D Leave your call-to-action to the real bottom of your email
True or false: It's a goodness thought to acquire inwards slowly for your contacts to unsubscribe from your emails, if they desire to.
Influenza A virus subtype H5N1 True
B False
If the "open rate" of your emails seems low, which of the next could aid y'all prepare that?
Influenza A virus subtype H5N1 Redesign your website
B Change the color of the buttons within your email
C Send your emails to to a greater extent than contacts
D Adjust the dependent area trace of your email
True or false: There's no involve for analytics when it comes to electronic mail marketing.
Influenza A virus subtype H5N1 True
B False
5
Get started amongst search
Why are search engines a nifty seat for a concern to hold upward found?
Influenza A virus subtype H5N1 People pay to usage search engines, so they're an affluent segment of customers
B People who search are actively looking for information, products or services
C Search engines are a large tendency these days
D Search engines are non a nifty seat to hold upward found
True or false: Search engines usage sophisticated technology scientific discipline to sort through massive numbers of websites in addition to content.
Influenza A virus subtype H5N1 True
B False
What technology scientific discipline make search engines usage to "crawl" websites?
Influenza A virus subtype H5N1 Androids
B Interns
C Servers
D "Bots"
True or false: Search engines rank websites using complex formulas.
Influenza A virus subtype H5N1 True
B False
Which of the next helps a search engine empathise what your page is about?
Influenza A virus subtype H5N1 The engagement it was published
B The issue of pictures
C The total issue of words
D The championship tag
True or false: Search engines can't empathise images on websites.
Influenza A virus subtype H5N1 True
B False
Which of the next is truthful virtually organic search results?
Influenza A virus subtype H5N1 They're free
B They cost money
C You tin alter your daily budget whatever time
D They tin only appear inwards English
True or false: Spending coin on search advertising influences how your website appears inwards organic search results.
Influenza A virus subtype H5N1 True
B False
Which of these is an of import factor inwards the paid search auction system?
Influenza A virus subtype H5N1 How famous your create shout out is
B How cool your logo is
C How long your concern has been around
D How relevant your ads are
True or false: The highest bidder e'er wins the SEM auction.
Influenza A virus subtype H5N1 True
B False
Which of these tin the Google Search Console aid y'all with?
Influenza A virus subtype H5N1 It helps y'all empathise how to improve your AdWords campaigns
B It helps y'all optimise your Google My Business listing
C It helps y'all empathise which keywords people are searching for on Google
D It helps y'all run A/B tests on your dwelling theater page
True or false: You'll involve to pay a monthly subscription to usage the Google Search Console.
Influenza A virus subtype H5N1 True
B False
6
Get discovered amongst search
Which is NOT a factor to consider when optimising your website for search engines?
Influenza A virus subtype H5N1 Colour scheme
B Fresh, engaging content
C Ensuring the site is mobile-friendly
D Site popularity
True or false: Search engine formulas remain relatively static over time.
Influenza A virus subtype H5N1 True
B False
Which is the showtime stair of a structured SEO plan?
Influenza A virus subtype H5N1 Hiring an agency
B Buying an analytics system
C Setting upward your presence on social media sites
D Keyword research
True or false: Talking to your customers is a nifty way to acquire ideas for keywords.
Influenza A virus subtype H5N1 True
B False
Which of the next should hold upward component division of your SEO plan?
Influenza A virus subtype H5N1 Keyword research
B Getting to a greater extent than people to link to your site
C Looking at analytics data
D All of the above
True or false: Hiring a programmer is the only way to improve your SEO.
Influenza A virus subtype H5N1 True
B False
More specific keywords amongst depression search volume are called ...
Influenza A virus subtype H5N1 Long-hair keywords
B Long-tail keywords
C Big-bang keywords
D Top-tail keywords
True or false: When you're starting out, y'all may non desire to focus on the most pop keywords.
Influenza A virus subtype H5N1 True
B False
Which of the next should non hold upward 1 of your SEO goals?
Influenza A virus subtype H5N1 Making sales
B Reaching customers who are interested inwards what y'all offer
C Showing your advertizing to every bit many people every bit possible
D Getting visitors to interact amongst your site
True or false: Analytics tools tin tell y'all how oft people consider your advertizing in addition to click through to your site.
Influenza A virus subtype H5N1 True
B False
7
Make search piece of employment for you
Which of the next would hold upward the best championship for your website's page virtually your render policy?
Influenza A virus subtype H5N1 How to Send Stuff Back
B Company Name's Return Policy
C Return Policy
D Loyalty Programmes
True or false: You should optimise page content every bit good every bit titles, headings in addition to meta tags.
Influenza A virus subtype H5N1 True
B False
Which of the next is NOT a goodness way to acquire other sites to link to yours?
Influenza A virus subtype H5N1 Social media
B Content marketing
C Building relationships amongst similar sites
D Keyword stuffing
True or false: When it comes to external links to your site, quantity is to a greater extent than of import than quality.
Influenza A virus subtype H5N1 True
B False
What information wouldn’t hold upward useful to international customers?
Influenza A virus subtype H5N1 Showing listings that are unavailable inwards their region
B Product prices inwards unlike currencies
C Different systems of measurement
D Listing your concern hours inwards unlike fourth dimension zones
True or false: If y'all lead maintain international customers, your website should offering information that meets unlike countries’ unique needs.
Influenza A virus subtype H5N1 True
B False
8
Be noticed amongst search ads
Search engine marketing is also called ...
Influenza A virus subtype H5N1 Pay-per-click advertising
B Organic advertising
C Search box marketing
D One-click advertising
True or false: The search engine results that appear downwards the centre of the page are paid advertisements.
Influenza A virus subtype H5N1 True
B False
In an SEM auction, your Quality Score is based on your ad's ...
Influenza A virus subtype H5N1 Bid
B Relevance
C Cleverness
D Length
True or false: There is a express amount of advertising spaces available on a search engine results page.
Influenza A virus subtype H5N1 True
B False
Which of the next is non a factor y'all should consider when choosing keywords?
Influenza A virus subtype H5N1 Relevance
B Traffic
C Simplicity
D Competition
True or false: It's possible to determine how good a keyword volition perform without bidding on it.
Influenza A virus subtype H5N1 True
B False
Which of the next is a goodness tactic for writing eye-catching ads?
Influenza A virus subtype H5N1 Make your headline clear
B Include special offers
C Give a specific telephone band to action
D All of the above
True or false: Searchers tend to click on ads that learn them to make something.
Influenza A virus subtype H5N1 True
B False
9
Improve your search campaigns
Which of the next is NOT a make goodness of using relevant ads in addition to landing pages?
Influenza A virus subtype H5N1 Increased cost for advertizing placements
B Higher advertizing positions on the search results page
C Lower cost for clicks on your ads
D Ads that volition aid customers in addition to run across their expectations
True or false: You are express to 1 exertion per SEM account.
Influenza A virus subtype H5N1 True
B False
If y'all were edifice Ad Groups for terms related to pet portraits, which of the next keywords would non hold upward relevant?
Influenza A virus subtype H5N1 Pictures of dogs
B Dog twenty-four hours attention services
C Dog portraits
D Pet photos
True or false: "Negative keywords" is the strategy of increasing the visibility of your ads for specific keywords.
Influenza A virus subtype H5N1 True
B False
If y'all wanted to apply a Phrase Match for the term pet portraits, which format would y'all use?
Influenza A virus subtype H5N1 *pet portraits*
B pet portraits
C [pet portraits]
D "pet portraits"
True or false: If y'all usage Exact Match, kid variations, similar plurals, tin all the same trigger the ad.
Influenza A virus subtype H5N1 True
B False
Which of the next is NOT an instance of a website conversion?
Influenza A virus subtype H5N1 Purchase order
B Contact shape submission
C Click on paid search ad
D Newsletter sign-up
True or false: Using conversion tracking, y'all tin mensurate how many people visiting your site from an SEM advertizing halt upward completing a purchase.
Influenza A virus subtype H5N1 True
B False
10
Get started amongst analytics
What is a metric?
Influenza A virus subtype H5N1 A type of code used to rails visitors to your website
B Influenza A virus subtype H5N1 slice of information y'all tin count
C Influenza A virus subtype H5N1 information betoken that tin hold upward divided yesteryear three
D An attribute used to pause downwards a dimension
True or false: Analytics tin tell y'all what fourth dimension of twenty-four hours your website gets the most traffic.
Influenza A virus subtype H5N1 True
B False
Which of the next types of online marketing tin analytics aid y'all evaluate?
Influenza A virus subtype H5N1 Display advertising
B Social media
C Email marketing
D All of the above
True or false: Analytics tin give y'all valuable information virtually electrical current customers every bit good every bit novel ones.
Influenza A virus subtype H5N1 True
B False
If your fundamental concern destination is to acquire people to volume rooms at your invitee house, you're in all probability most interested inwards ...
Influenza A virus subtype H5N1 How many clicks your photograph gallery gets
B How many visitors y'all acquire on Fridays
C Whether your funny Tweet goes viral
D How many people visiting your site volume a room amongst you
True or false: Every metric y'all tin mensurate inwards analytics is useful in addition to actionable.
Influenza A virus subtype H5N1 True
B False
11
Find success amongst analytics
Which of the next pieces of information from analytics tin aid y'all improve the content on your website?
Influenza A virus subtype H5N1 The keywords people usage to uncovering your site
B The issue of people who see your site but don't create a purchase
C Which keywords used to perform good but don't anymore
D All of the above
True or false: Most analytics tools tin tell y'all how much traffic y'all are getting from organic searches.
Influenza A virus subtype H5N1 True
B False
If an advertizing is non performing well, 1 effective tactic is to ...
Influenza A virus subtype H5N1 Complain to the search engine
B Tweak the ad's re-create in addition to and then facial expression at analytics to consider if performance improves
C Hire an agency to write novel ads
D None of the above
True or false: It's e'er worth bidding your max cost to acquire your advertizing to appear inwards the top position.
Influenza A virus subtype H5N1 True
B False
Segmentation tin aid y'all pause downwards visitor information yesteryear ...
Influenza A virus subtype H5N1 Device type
B Geography
C Traffic source
D All of the above
True or false: You tin uncovering whether visitors uncovering your site via social media using segmentation.
Influenza A virus subtype H5N1 True
B False
12
Get noticed locally
How tin y'all improve your business's visibility to people located close you?
Influenza A virus subtype H5N1 Translate your website into at to the lowest degree ii to a greater extent than languages
B Offer costless telephone back upward during concern hours
C Ensure y'all lead maintain goodness analytics on your website
D Make for sure your telephone number, address in addition to concern hours are slowly to find
True or false: "Bike shops close hampstead heath" is a goodness instance of a "local search".
Influenza A virus subtype H5N1 True
B False
Which is an of import make goodness of registering your concern inwards online local listings?
Influenza A virus subtype H5N1 You'll have discounted pricing on your search advertising campaigns
B People are to a greater extent than probable to uncovering your concern through search engines if y'all lead maintain a local listing
C You'll generate a lot of buzz on social media websites
D You'll hold upward able to upload videos to YouTube for free
True or false: Many search engines operate local concern listings.
Influenza A virus subtype H5N1 True
B False
13
Help people nearby uncovering y'all online
Local advertising tin aid y'all reach:
Influenza A virus subtype H5N1 People who alive close your business
B Tourists who are visiting your area
C People using their mobiles whilst inwards your neighbourhood
D All of the above
True or false: Local advertising is available through many unlike services, such every bit search engines or social networks.
Influenza A virus subtype H5N1 True
B False
Why make local in addition to mobile piece of employment good together?
Influenza A virus subtype H5N1 Everyone inwards your neighbourhood has a smartphone
B People who are "out in addition to about" oft usage their mobiles to search for businesses
C Local concern listings are only available on mobile devices
D Young people prefer to usage tablets
True or false: Websites e'er facial expression the same on a laptop covert in addition to a στοιχείο screen.
Influenza A virus subtype H5N1 True
B False
Which of the next tin aid y'all gain visibility inwards search engines?
Influenza A virus subtype H5N1 Improving your website yesteryear adding relevant content that highlights the location of your business
B Registering amongst online local concern listings
C Ensuring your website is mobile-friendly
D All of the above
True or false: Clear, detailed information virtually your concern location helps search engines empathise where your concern is located.
Influenza A virus subtype H5N1 True
B False
14
Get noticed amongst social media
Which social platforms should a concern use?
Influenza A virus subtype H5N1 Twitter in addition to LinkedIn
B Facebook in addition to Google+
C All available platforms
D The platforms its customers usage most
True or false: Social media is non only for individuals, but is also a nifty tool for businesses to connect amongst customers.
Influenza A virus subtype H5N1 True
B False
Which of the next sites would hold upward a goodness social network for a pet store to portion videos of their services on?
Influenza A virus subtype H5N1 YouTube
B LinkedIn
C OpenTable
D Trip Advisor
True or false: Businesses should e'er focus on social media platforms amongst the most users.
Influenza A virus subtype H5N1 True
B False
Which is non a destination of social media?
Influenza A virus subtype H5N1 Reach existing customers to lead maintain them purchase from y'all to a greater extent than often
B Drive to a greater extent than traffic into your store
C Develop one-way communication amongst customers
D Raise create awareness of your business
True or false: You should lead maintain the same strategy across all social networks.
Influenza A virus subtype H5N1 True
B False
Which of the next should y'all provide virtually your concern on your social networks?
Influenza A virus subtype H5N1 Business name
B Address
C Phone number
D All of the above
True or false: Social network pages are non eligible to appear inwards search engine results.
Influenza A virus subtype H5N1 True
B False
15
Deep dive into social media
Influenza A virus subtype H5N1 robust social media programme includes which of the following?
Influenza A virus subtype H5N1 A listing of what you'll share, in addition to where you’ll portion it
B Influenza A virus subtype H5N1 clear persuasion of how your activities on social media back upward your concern goals
C Influenza A virus subtype H5N1 long-term schedule planning when you'll post
D All of the above
True or false: Using social media tools, it's possible to create something to share, in addition to lead maintain it scheduled to hold upward posted inwards the future.
Influenza A virus subtype H5N1 True
B False
Which of these is non a potential make goodness of advertising on social media?
Influenza A virus subtype H5N1 Getting to a greater extent than reliable analytics
B Reaching people who powerfulness 1 twenty-four hours hold upward your customer
C Connecting amongst previous customers
D Building create awareness
True or false: Social media ads are goodness for edifice a create name, but can't aid y'all arrive at specific audiences.
Influenza A virus subtype H5N1 True
B False
Tools that aid y'all acquire information from multiple social networks are called
Influenza A virus subtype H5N1 Social media monitoring tools
B Big information analytics
C Weblogs
D Incognito mode
True or false: Once someone reaches your website from a social network, y'all can't mensurate which pages they facial expression at on your site.
Influenza A virus subtype H5N1 True
B False
Which of these is a mutual social media pitfall?
Influenza A virus subtype H5N1 Regularly posting interesting, relevant content
B Interacting amongst customers or fans
C Using a note of vox that fits your company
D Letting your social media pages acquire dormant for long periods
True or false: People lead maintain brusque attending spans on social media, so everything y'all portion should lead maintain a heavy sales pitch.
Influenza A virus subtype H5N1 True
B False
16
Discover the possibilities of mobile
Which of the next concern goals tin y'all accomplish amongst mobile?
Influenza A virus subtype H5N1 Building create awareness
B Encouraging client loyalty
C Growing revenue
D All of the above
True or false: On average, people inwards the Britain pass to a greater extent than than ii hours a twenty-four hours on their mobile device.
Influenza A virus subtype H5N1 True
B False
Responsive blueprint agency ...
Influenza A virus subtype H5N1 Your website visitors tin adjust the size of your website
B Your website volition conform to suit whichever device it is beingness viewed on
C Your customers tin provide feedback on the blueprint of your site
D None of the above
True or false: Videos are a nifty improver to whatever mobile website.
Influenza A virus subtype H5N1 True
B False
Which is a mobile characteristic that apps tin oft usage to your business's advantage?
Influenza A virus subtype H5N1 GPS
B WiFi
C Calculator
D Battery
True or false: Push notifications tin transportation messages to your customers' mobiles, but they tin only consider them when they're using the app.
Influenza A virus subtype H5N1 True
B False
17
Make mobile piece of employment for you
If y'all are a plumber inwards London, what would hold upward a destination of mobile advertising for your business?
Influenza A virus subtype H5N1 Describe the history of plumbing
B Drive to a greater extent than traffic onto your website
C Share information virtually your competitors
D All of the above
True or false: Your website volition facial expression unlike on mobile devices compared amongst desktop computers.
Influenza A virus subtype H5N1 True
B False
What’s an instance of a nifty keyword to target people on mobiles who are searching for a plumber inwards London?
Influenza A virus subtype H5N1 “Fix sinks”
B “Clogged tub”
C “Plumbing services”
D All of the above
True or false: Customising your video ads for mobile is a waste matter of time.
Influenza A virus subtype H5N1 True
B False
What’s an instance of a mobile advertizing network?
Influenza A virus subtype H5N1 Google AdMob
B Netflix
C YouTube
D All of the above
True or false: The Google Ad Gallery for creating professional-looking display ads is costless to use.
Influenza A virus subtype H5N1 True
B False
Social media advertising solutions for mobile would include:
Influenza A virus subtype H5N1 Facebook Ads
B Twitter Ads
C LinkedIn Ads
D All of the above
True or false: Social media sites make non allow y'all the pick to target specific mobile users.
Influenza A virus subtype H5N1 True
B False
When creating video content for mobile, your aim should hold upward to:
Influenza A virus subtype H5N1 Discuss a wide arrive at of topics
B Clearly define what activeness y'all desire customers to take
C Share a total description of all your products in addition to services
D None of the above
True or false: YouTube receives billions of views a twenty-four hours from users around the world.
Influenza A virus subtype H5N1 True
B False
18
Advertise on other websites
Display advertising is a nifty way for your concern to:
Influenza A virus subtype H5N1 Challenge the claims of your competitors
B Drive traffic to your website
C Provide an introduction to the metropolis inwards which you’re located
D None of the above
True or false: If y'all ain a cinema blog, display advertising volition allow y'all to arrive at people fifty-fifty if they’re non searching for information virtually films.
Influenza A virus subtype H5N1 True
B False
The ads on search engines are normally made upward of:
Influenza A virus subtype H5N1 Audio
B Video
C Text
D None of the above
True or false: Display advertising tin hold upward targeted to arrive at only the people who are showing an involvement inwards the products or services y'all offer.
Influenza A virus subtype H5N1 True
B False
You tin target your advertising display campaigns to arrive at for sure demographics, including:
Influenza A virus subtype H5N1 Gender
B Age group
C Specific location
D All of the above
True or false: In an advertising display campaign, y'all lead maintain the pick to target ads to people who verbalize a specific language.
Influenza A virus subtype H5N1 True
B False
19
Deep dive into display advertising
Which of these is non an outcome of using display advertising?
Influenza A virus subtype H5N1 Retargeting people who lead maintain visited your site before
B Making your website a meliorate experience for shoppers
C Creating awareness of your business
D Converting people who are ready to purchase
True or false: Display advertising tin hold upward an effective strategy across many stages of the client journey.
Influenza A virus subtype H5N1 True
B False
Which of the next is NOT an instance of the types of information advertising networks automatically collect in addition to portion amongst businesses?
Influenza A virus subtype H5N1 The issue of times an advertizing was shown
B The cost of each ad
C How much it cost your concern to create the ad
D The total clicks on an ad
True or false: When y'all purchase advertizing placements on an advertising network, the network decides how much y'all are willing to spend.
Influenza A virus subtype H5N1 True
B False
Say someone adds your production to a shopping cart in addition to and then leaves your website – which of these tactics is most probable to encourage that somebody to render in addition to purchase the product?
Influenza A virus subtype H5N1 Retarget amongst a display advertizing encouraging newsletter sign-up
B Redesign your website
C Create a Facebook page for your business
D Retarget amongst a display advertizing that has a discount coupon
True or false: The showtime stair of display retargeting is to define your audience.
Influenza A virus subtype H5N1 True
B False
20
Expand internationally
To determine the best international markets for your business, y'all tin review the:
Influenza A virus subtype H5N1 Most recent football game social club records
B Geographic information inwards your spider web analytics
C Average historic flow of the population
D None of the above
True or false: Hiring a native speaker is preferable to having an automated service interpret your website.
Influenza A virus subtype H5N1 True
B False
Where tin y'all facial expression to consider if y'all already lead maintain customers inwards some other country?
Influenza A virus subtype H5N1 Google AdWords
B Google Analytics
C Google's Market Finder
D Google’s Keyword Planner or Bing’s Keyword Research Tool
True or false: There’s no way to uncovering out virtually keyword search trends inwards other countries.
Influenza A virus subtype H5N1 True
B False
You desire to start advertising your concern inwards a novel province where people verbalize a unlike language. Your side yesteryear side best stair is to ...
Influenza A virus subtype H5N1 Get your content localised
B Copy all of your ads exactly, in addition to only target the novel country
C Register your site amongst the proper suffix for that province (.au or .co.uk)
D Figure out how much y'all are going to accuse for shipping
True or false: You don't involve to localise content; y'all only involve to interpret it.
Influenza A virus subtype H5N1 True
B False
Which of the next is primarily meant to target novel customers?
Influenza A virus subtype H5N1 Email marketing
B Print advertising
C Retargeting advertising
D Search advertising
True or false: You don't involve to expand your advertising beyond search when entering a novel market.
Influenza A virus subtype H5N1 True
B False
What should a concern make first, when considering going into a novel market?
Influenza A virus subtype H5N1 Hire an agency to interpret its website into the local language
B Open a novel business office inwards the uppercase city
C Determine its powerfulness to deliver products in addition to review all revenue enhancement in addition to legal information
D Invest inwards major advertizing campaigns to get upward create awareness
True or false: You involve to consider Internet speed inwards the province y'all are expanding to when edifice out your site.
Influenza A virus subtype H5N1 True
B False
What don't y'all involve to make when going into a novel target market?
Influenza A virus subtype H5N1 Take the fourth dimension to interpret all aspects of your site into the proper languages for your target markets
B Make for sure you’re able to lead maintain the types of payment that shoppers inwards your target marketplace prefer to use
C Forget virtually your local customers
D Periodically review your site top to bottom amongst an international audience inwards mind
True or false: People inwards unlike countries tend to usage the same payment forms every bit y'all do.
Influenza A virus subtype H5N1 True
B False
What volition most aid y'all when working inwards international markets?
Influenza A virus subtype H5N1 A fancy website
B Influenza A virus subtype H5N1 reasonable agreement of the legal in addition to revenue enhancement considerations inwards that market
C Knowing your cost on a product
D None of the above
True or false: International businesses should move along inwards take away heed both linguistic communication in addition to cultural differences when establishing communication in addition to back upward processes.
Influenza A virus subtype H5N1 True
B False
21
Make the most of video
How tin businesses usage videos every bit component division of their digital strategy?
Influenza A virus subtype H5N1 Posting a video on YouTube or Vimeo
B Putting a video on their ain site
C Putting text or video ads on others' videos
D All of the above
True or false: You involve to hold upward a large companionship to usage video.
Influenza A virus subtype H5N1 True
B False
Using video every bit component division of your online presence tin aid y'all create:
Influenza A virus subtype H5N1 Some funny videos
B Influenza A virus subtype H5N1 nifty channel to engage amongst customers
C Extensive concern costs
D Influenza A virus subtype H5N1 small-scale following
True or false: Your video programme tin only hold upward supported amongst a large budget.
Influenza A virus subtype H5N1 True
B False
How tin y'all create the most of video shooting time?
Influenza A virus subtype H5N1 Use storyboards in addition to shoot to a greater extent than than 1 video at a time
B Get a actually prissy photographic idiot box camera so y'all lead maintain meliorate video quality
C Only create 1 video at a time
D Talk fast, in addition to dull the video downwards inwards editing
True or false: Making a video requires a studio in addition to professional person crew.
Influenza A virus subtype H5N1 True
B False
What should y'all include amongst your videos?
Influenza A virus subtype H5N1 Hashtags
B Calls to action
C Influenza A virus subtype H5N1 relevant title
D All of the above
True or false: Using videos inwards electronic mail marketing in addition to social media is an ineffective way to engage in addition to grow your audience.
Influenza A virus subtype H5N1 True
B False
What is a goodness showtime stair to select earlier advertising on videos?
Influenza A virus subtype H5N1 Write your ads
B Make your video advertisement
C Define your target audience
D Decide what video platform y'all desire to advertise on
True or false: It is a goodness thought to guide customers to pages amongst stunning photos or your ain videos.
Influenza A virus subtype H5N1 True
B False
Through your video analytics, y'all uncovering that a lot of French-speaking people are watching your English linguistic communication cooking videos. You should:
Influenza A virus subtype H5N1 Stop advertising to French-speaking people
B Consider making videos inwards French
C Refer them to French cooking videos
D Keep doing what you're doing – y'all must hold upward doing something right
True or false: You tin only rails how many views your videos get.
Influenza A virus subtype H5N1 True
B False
22
Build your online shop
What should y'all include on your production description pages?
Influenza A virus subtype H5N1 A goodness description of the product
B Pictures of the product
C Reviews of the product
D All of the above
True or false: You tin only select payoff of using e-commerce on your ain site.
Influenza A virus subtype H5N1 True
B False
You shouldn’t purchase a fully integrated e-commerce solution if:
Influenza A virus subtype H5N1 You desire customers to remain on your site
B You are only starting, in addition to y'all only involve basic features for now
C You desire to lead maintain meliorate analytics on the checkout process
D You desire to hold upward able to alter the checkout process
True or false: When integrating payments into an e-commerce site, y'all should usage an SSL certificate to protect consumer information in addition to assure customers their transactions are conducted on a secure connection.
Influenza A virus subtype H5N1 True
B False
23
Sell to a greater extent than online
What is a sign that people are having problem using a exceptional device to purchase?
Influenza A virus subtype H5N1 Your analytics shows y'all lead maintain a lot of mobile visitors, but real few purchases
B You realise a specific production is non selling much compared to your other products
C You acquire a lot of questions virtually your render policy
D People are having problem using a promo code for a sale that y'all are having
True or false: You should allow customers to create accounts amongst your e-commerce store.
Influenza A virus subtype H5N1 True
B False
What is an instance of production merchandising?
Influenza A virus subtype H5N1 Running an advertizing for your products
B Organising your products into categories in addition to subcategories
C Displaying real specific, featured products on your dwelling theater page
D Cross-selling products inwards the checkout process
True or false: Collecting site visitor information every bit they browse in addition to purchase items tin aid your e-commerce engine recommend other products that visitors are probable to want.
Influenza A virus subtype H5N1 True
B False
Why should y'all retarget to people who see your site?
Influenza A virus subtype H5N1 Retargeting tin aid y'all sell to a greater extent than products
B To remind people virtually your site, inwards instance they forget virtually it
C To offering for sure customers promo codes
D All of the above
True or false: Once your client purchases, y'all can’t plow off the retargeting ad.
Influenza A virus subtype H5N1 True
B False
24
Plan your online concern strategy
What is the showtime stair inwards creating an online concern strategy?
Influenza A virus subtype H5N1 Identifying concern goals
B Understanding what the contest is doing
C Knowing the market
D Aligning goals to the strategy
What is the purpose of the "See, Think, Do, Care" framework?
Influenza A virus subtype H5N1 To aid businesses arrive at a global audience
B To aid determine a marketing strategy
C To aid y'all empathise the client journeying online
D To give insight into specific client groups
Optimising client touchpoints online is beneficial for businesses because...
Influenza A virus subtype H5N1 It allows brands to add together pop-up ads at every betoken of the client journey, ensuring people consider them regularly
B It gives businesses the chance to relieve coin on online advertising
C It gives y'all an chance to collect to a greater extent than information from potential customers
D It provides customers amongst value every fourth dimension they come upward into contact amongst a brand, helping to build trust
Which of the next actions would best aid y'all to analyse your online competition?
Influenza A virus subtype H5N1 Review who's next your competitors on their social media accounts
B Examine keyword results, usage tools similar Google Alerts in addition to conduct a SWOT analysis.
C Research hashtags associated amongst your products on social media
D Examine keyword results in addition to pay to improve your ranking inwards search engine results pages
What type of information tin KPIs provide?
Influenza A virus subtype H5N1 Long term projections
B Financial viability
C Board decisions
D Data that measures performance over a specific fourth dimension period
25
Get started amongst content marketing
Influenza A virus subtype H5N1 content marketing exertion tin hold upward described as:
Influenza A virus subtype H5N1 Creating in addition to posting content ad-hoc when y'all lead maintain the time
B The creation of time-sensitive content that tin hold upward published through diverse channels
C Regularly emailing customers virtually intelligence of a business’s products or services
D The creation in addition to promotion of online materials amongst the destination of increasing involvement inwards a production or service
What does the next Definition describe? "Dividing upward your audience into groups of who they are, in addition to what they like, amongst a destination of identifying a grouping most interested inwards your product/service."
Influenza A virus subtype H5N1 Audience segmentation
B Marketing channels
C Demographics
D Group dynamics
What is the missing discussion when describing the purpose of content? "To entertain, to inspire, to _______, in addition to to convince".
Influenza A virus subtype H5N1 humour
B educate
C please
D surprise
Which of the next describes why approaches to writing involve to hold upward adapted for online content?
Influenza A virus subtype H5N1 Certain platforms lead maintain a boundary on the discussion count y'all tin publish
B Online audiences are typically younger, so the linguistic communication used needs to reverberate this
C Online readers only similar to engage amongst long-form pieces of content
D Online readers lead maintain reduced attending spans, due to beingness flooded amongst information
What are "highlight fundamental dates" in addition to "consider multiple channels" ii best practices of?
Influenza A virus subtype H5N1 Creating a content calendar
B Designing content
C Segmenting the audience
D Identifying channels
Which of the next could y'all usage to rails weblog traffic?
Influenza A virus subtype H5N1 Audience profiling software
B SEM Rush
C Analytics tools
D Answer The Public
26
Turn information into insights
Which type of information relates to a metric that tin hold upward represented amongst a number?
Influenza A virus subtype H5N1 Qualitative
B Holistic
C Quantitative
D Customer
Why is the information cycle useful?
Influenza A virus subtype H5N1 It helps y'all create the most of the information collected from marketing activities
B It helps y'all evaluate your competition
C It provides information virtually what users similar virtually your website
D It presents collected information inwards a visually appealing way
Data insights tin hold upward described every bit explaining the ____ of an online marketing campaign.
Influenza A virus subtype H5N1 "How"
B "Why"
C "When"
D "Who"
Which of the next is a make goodness of using spreadsheets?
Influenza A virus subtype H5N1 Vast quantities of information tin hold upward stored, sorted in addition to analysed quickly
B Data tin only hold upward accessed when all users are online
C They allow y'all to gain valuable client in addition to marketplace insights quickly
D Computers are the only way to collect information in addition to extrapolate results
Which presentation type would hold upward useful inwards displaying which areas of your website are beingness clicked on the most?
Influenza A virus subtype H5N1 Bar chart
B Pie chart
C Table
D Heat map
Final exam
Total issue of questions 40
Required to transcend : 32 questions (80%)
Take a concern online
What's the biggest challenge for most businesses when going online?
Influenza A virus subtype H5N1 Planning a budget
B Developing a plan
C Optimising a website
D Defining a client base
Where does the domain shout out of a website primarily sit?
Influenza A virus subtype H5N1 In the URL
B In the coding of your header image
C In your navigation menu
D In your logo's hyperlink
Web analytics tin tell y'all many things virtually your online performance, but what tin analytics tools non tell you?
Influenza A virus subtype H5N1 What your customers are doing on your website
B Where your customers lead maintain come upward from earlier visiting your website
C Where your customers acquire after leaving your website
D What your customers are looking for on your website
How tin businesses make goodness from using analytics on their website?
Influenza A virus subtype H5N1 It volition exhibit y'all where your audience comes from
B It volition listing which pages your audience does non like
C It volition exhibit where your customers acquire after they've left your site
D It volition exhibit y'all why your audience see your site
Websites are hosted on a server in addition to each of these servers has its ain unique IP address. What does the 'IP' stand upward for?
Influenza A virus subtype H5N1 Internet Position
B Internet Placement
C Internet Privatisation
D Internet Protocol
When planning your website, what is 1 of the fundamental things y'all should consider?
Influenza A virus subtype H5N1 The monastic say your products volition appear on the site
B What y'all desire your customers to make on the site
C How customers volition interact amongst the site
D What your customers desire to consider on the site
When you're edifice a concern website, what purpose does a server have?
Influenza A virus subtype H5N1 It manages your website
B It hosts your website
C It promotes your website
D It secures your website
When defining a strategy for your business, how tin contender analysis aid y'all works life a USP (or Unique Selling Point)?
Influenza A virus subtype H5N1 It tin enable y'all to offering discounts that compete direct amongst your competitors' pricing
B It tin seat how your offering is unlike inwards comparing to your competitors
C It tin give y'all deeper insight into the marketplace in addition to their approach
D It tin expose which additional regions y'all could hold upward operating inwards so that y'all tin grow your business
You notice that when people consider images of your products online, y'all lead maintain an increment inwards conversions or sales. Which client touchpoint could y'all usage to select payoff of this insight?
· Influenza A virus subtype H5N1 Shopping bags
· B Blog content
· C YouTube
D Social media
Which are the showtime steps y'all should consider when constructing an online concern strategy?
Influenza A virus subtype H5N1 Understand the target audience
B Change your mission contention to correspond the goals
C Create goals in addition to seat a USP
D Define in addition to segment your audiences
When designing content every bit component division of your content marketing strategy, what does the "Think" stage stand upward for inwards the "See, Think, Do, Care" framework?
Influenza A virus subtype H5N1 The consideration phase, when customers start to enquiry potential products to buy
B The finance stage, when customers retrieve virtually their budgets
C The activeness stage, the minute when customers commit in addition to purchase your product
D The sharing stage, when customers portion images in addition to feedback on your products
Make it slowly for people to uncovering a concern on the web
Search engines consider the content on a website every bit written code, how tin y'all aid search engines seat the images on your website?
Influenza A virus subtype H5N1 Place them good within your text
B Make them eye-catching
C Put branding on them
D Give them descriptive names
When running a search engine marketing campaign, what destination make y'all facial expression to accomplish yesteryear having conversion tracking on your site?
Influenza A virus subtype H5N1 To consider personal information virtually the somebody who bought from you
B To empathise what is working in addition to what is not
C To increment your budget to acquire to a greater extent than traffic
D To advertise internationally to a greater extent than easily
What is the most of import affair to consider when optimising a search engine marketing campaign?
Influenza A virus subtype H5N1 Increasing the bid for the keywords y'all are targeting
B Increasing the relevance of the keywords, ads, in addition to landing page
C Adding lots of keywords to the exertion to acquire to a greater extent than traffic
D Continually changing the advertizing copy
Which of the next is a make goodness of Search Engine Marketing (SEM)?
Influenza A virus subtype H5N1 Reach out to potential customers actively looking for your production or service
B Create unlike types of advertizing formats to exhibit to potential customers
C Target people based on their interests in addition to habits
D SEM is a lot cheaper than whatever other advertising medium
When looking to increment the presence of a website, putting together your search engine optimisation programme volition aid y'all programme your steps. Which activity would hold upward showtime on the list?
Influenza A virus subtype H5N1 Choosing what images to set on your website
B Reserving all the social profiles that y'all volition hold upward using for the business
C Finding people who volition link dorsum to your website
D Keyword Research
When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' inwards your SEO programme oft allows y'all to...
· Influenza A virus subtype H5N1 Outrank lots of larger, to a greater extent than established companies
· B Find to a greater extent than opportunities
· C See to a greater extent than traffic than brusque tail keywords
· D Perform meliorate on social media
Google Search Console “Crawl” reports permit y'all monitor...?
· Influenza A virus subtype H5N1 If potential customers tin access your spider web pages
· B If Google tin persuasion your spider web pages
· C How people interacts amongst your website
D What information Google records virtually your site
Gaining backlinks to your website is a nifty way to improve the SEO performance. What best do volition encourage people to link dorsum to your site?
Influenza A virus subtype H5N1 Pay people to link dorsum to your site
B Write some nifty content they volition uncovering useful
C Ensure your staff link dorsum to your site
D Link to them first, regardless of whether they lead maintain anything interesting on their site
When ranking websites on search engine results pages, which chemical factor of a website make search engines value the most?
Influenza A virus subtype H5N1 How long the content on the page is
B If y'all advert keywords over 50 times inwards a brusque slice of content
C Unique, engaging, relevant content
D Where y'all are inwards the Blue Planet when adding content to your site
When using a search engine, what is the shout out of a discussion or phrase somebody types to uncovering something online?
Influenza A virus subtype H5N1 Search phrase
B Search term
C Search query
D Search word
When using a search engine, what is the shout out of a discussion or phrase somebody types to uncovering something online?
Influenza A virus subtype H5N1 Search phrase
B Search term
C Search query
D Search word
Fill the blank: 'Search engines _________ the mesh to uncovering content.'
Influenza A virus subtype H5N1 index
B crawl
C investigate
D rank
What’s the showtime stair inwards the search engine optimisation procedure for your website?
Influenza A virus subtype H5N1 Off-site optimisation
B Keyword research
C Writing fresh content
D Setting an advertizing budget
What are 3 fundamental considerations when evaluating keywords for search engine optimisation?
Influenza A virus subtype H5N1 Competition, cohesiveness, relevance
B Frequency, competition, relevance
C Relevance, cohesiveness, execution
D Frequency, execution, relevance
When optimising a website for search, what impact make meta in addition to championship tags lead maintain on the search engine?
Influenza A virus subtype H5N1 They are hidden messages that lead maintain no bearing on search engines
B They are the on-page content that appears on your homepage, telling search engines what y'all do
C They are automatically generated in addition to aid websites rank within search engines
D They are embedded messages that aid the search engine determine what’s on the page
There are many ways y'all tin improve the performance of a website from an SEO perspective. When it comes to link edifice which of the next statements is accurate?
Influenza A virus subtype H5N1 The quantity of links is important, non the quality
B The character of links is important, non the quantity
C Links hidden within code on sites improves your SEO performance
D Links hidden within images on sites improves your SEO performance
Which of the next volition hold upward achieved yesteryear including an offering inwards a Search Engine Marketing (SEM) ad?
Influenza A virus subtype H5N1 It volition aid the advertizing stand upward out in addition to encourage people to click it
B It volition guarantee the advertizing appears at the top of the search results
C It volition increment the amount of users across your entire website
D It tin increment the character score of your ad
Fill the blank: When managing SEM campaigns, the best way to optimise your character score is to improve the _________ of your keywords, adverts, in addition to landing pages.
Influenza A virus subtype H5N1 relevance
B conversion
C clicks
D importance
What tin y'all accomplish if y'all split upward your search engine marketing concern human relationship into relevant campaigns in addition to advertizing groups?
Influenza A virus subtype H5N1 Drive to a greater extent than traffic to your website
B Target to a greater extent than people inwards unlike areas of the world
C Ensure people consider relevant ads that relate to their search query
D Stop using negative keywords
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
Influenza A virus subtype H5N1 prevent
B secure
C increment the lead chances of
D decrease the lead chances of
When advertising on search engines, if y'all bid the same every bit your competitor, having a higher character score volition hateful y'all appear where inwards comparison?
Influenza A virus subtype H5N1 Alongside them
B Below them
C On the side yesteryear side page after them
D Above them
When fine-tuning paid search ads, y'all alter a broad-match keyword to a phrase-match keyword using which symbol?
Influenza A virus subtype H5N1 Quotation marks
B Apostrophes
C Italics
D Square brackets
If y'all desire to rails a completed monastic say inwards your website, what would hold upward a proper seat to add together the conversion tracking code?
Influenza A virus subtype H5N1 Website's homepage
B Order confirmation page
C Order shape page
D Contact us page
Influenza A virus subtype H5N1 lot of factors tin impact how good a website volition rank on search engines. What role does metadata lead maintain inwards this process?
· Influenza A virus subtype H5N1 Helps your website stand upward out from the competition
· B Allows y'all to input lots of keywords so that y'all appear for all of them
· C Provides search engines amongst to a greater extent than consistent in addition to clear information virtually what's on the website
· D Allows y'all to seat sales promotion offers within the search results
When advertising using Search Engine Marketing (SEM), y'all only pay...
· Influenza A virus subtype H5N1 when your advertizing appears within the search results
· B when a conversion happens on your website
· C when your advertizing is clicked yesteryear someone
· D when someone stays on your website for to a greater extent than than 2 minutes
Which search query would trigger an advertizing based on this keyword: [London portrait photographer]?
· Influenza A virus subtype H5N1 Portrait lensman London
· B London photographer
· C London portrait photographer
· D Photographers inwards London
Reach to a greater extent than people locally, on social media, or on mobile
When trying to promote your concern locally, what 3 fundamental bits of information should hold upward acquaint inwards your directory listing?
Influenza A virus subtype H5N1 Business name, address, telephone number
B Personal name, concern name, postcode
C Name, PO box, freephone number
D Business name, CEO, companionship registration number
With to a greater extent than in addition to to a greater extent than users using mobile to facial expression at websites, it is fundamental that y'all optimise your site so users tin uncovering it when searching online. Which ii elements should y'all facial expression to optimise for improved SEO performance?
Influenza A virus subtype H5N1 Site speed in addition to usability
B Keywords in addition to metadata
C Image size in addition to navigation
D Site speed in addition to visual appearance
What type of tool tin hold upward used to monitor in addition to evaluate your social media audience's actions on your website?
Influenza A virus subtype H5N1 Content scheduling tools
B Audience profiling tools
C Social media analytic tools
D Website analytic tools
There are lots of social media platforms out there, but what is a make goodness of using smaller, to a greater extent than niche social media platforms for your business?
Influenza A virus subtype H5N1 People on niche platforms are to a greater extent than probable to engage amongst you
B Your content volition hold upward set inwards forepart of specific audiences
C Your content volition hold upward seen yesteryear a mix of unlike people, gaining to a greater extent than views in addition to likes
D It enhances your create to hold upward seen on to a greater extent than specific social media platforms
Fill the blank: When it comes to promoting a concern locally, search engines tin _______________ your concern inwards the search results page if the user is close your location.
Influenza A virus subtype H5N1 prioritise
B highlight
C hide
D promote
Fill inwards the blank: When search engines usage factors similar geolocation, IP address in addition to location based search terms to create geographically tailored results, this is called _____________.
Influenza A virus subtype H5N1 Local Search
B Geo search
C Mobile search
D Organic search
Local directories are a nifty tool for getting noticed locally online. What would hold upward the showtime stair inwards using a directory?
· Influenza A virus subtype H5N1 Research competitors
· B Create a listing
· C Create an ad
· D Post a link
What are the benefits of using social media when looking to advertise your concern locally?
· Influenza A virus subtype H5N1 People trust local businesses on social media
· B You tin target ads to a specific local audience
· C You tin create video ads promoting the area
· D People usage social media to a greater extent than than they usage search engines
Which of the next is a total make goodness that content marketing tin convey to a business's online presence?
· Influenza A virus subtype H5N1 It tin improve sales yesteryear directing to a greater extent than traffic to your website
· B It tin enable a concern to create a banking concern of content, which tin hold upward reused to create ads
· C It helps a companionship seat its biggest competitors
· D It provides y'all amongst some other channel to force sales in addition to promotional messages to customers on a regular basis
When looking to acquire noticed locally online, what information should y'all ensure is on your website every bit a minimum?
Influenza A virus subtype H5N1 Your social media links
B An interactive map
C Your physical location details
D Business registration number
When looking to promote your products in addition to services locally, what are the benefits of using search engine ads?
Influenza A virus subtype H5N1 Everyone uses search engines
B You tin target ads to a specific geographic area
C You tin target ads to specific genders
D Search ads are cheaper than display adverts
Which of the next would hold upward described every bit a goodness concern destination to laid for your social media campaigns?
Influenza A virus subtype H5N1 Increase staff morale
B Increase audience engagement
C Increase client satisfaction
D Increase overall profit
"Because online attending spans are shorter, a nifty claw or opening judgement is of import to pull people in." What is this a best do instance of?
Influenza A virus subtype H5N1 Writing engaging online copy
B Keeping the target audience inwards mind
C Understanding the user journey
D Being consistent inwards your approach to copy
When designing mobile advertising campaigns, what is a best do to seat which keywords to target?
Influenza A virus subtype H5N1 Ask your audience what they search for when looking for similar products
B Use the Google Keyword enquiry tool or Bing Keyword enquiry tool
C Use a tool to harvest the keywords your competitors are using
D Use all the green keywords from your website inwards your advertising account
When edifice a website for a business, what type of blueprint should it lead maintain inwards monastic say to hold upward "mobile friendly"?
Influenza A virus subtype H5N1 A scaled design
B Influenza A virus subtype H5N1 visual design
C Influenza A virus subtype H5N1 responsive design
D An integrated design
Building a programme volition aid y'all to focus your efforts when using social media. What should y'all consider when making your social media plan?
Influenza A virus subtype H5N1 Your audience's data
B Your audience's interests
C You audience's available income
D Your audience's offline behaviour
Why is social media a nifty tool for your concern to build trust in addition to engagement amongst your audience?
Influenza A virus subtype H5N1 You tin portion offers in addition to discounts alone to your following
B You tin portion blogs from other businesses to encompass to a greater extent than than what y'all do
C You tin portion honest reviews virtually your production or service
D You tin connect amongst customers at whatever fourth dimension of the day
When it comes to knowing which social media platforms to focus your efforts on, how tin y'all piece of employment out which 1 volition piece of employment best for you?
Influenza A virus subtype H5N1 Compare follower numbers across platforms
B Use online analytics tools to mensurate engagement
C See what contender businesses are using
D Ask friends in addition to theater unit of measurement which platforms they use
When it comes to mobile, how would y'all define usability?
Influenza A virus subtype H5N1 The visitor's fourth dimension navigating your site
B The visitor's experience on your site
C The visitor's full general fourth dimension on your site
D The vistior's purpose when on your site
When looking to advertise your concern to mobile users, social media advertising tin hold upward actually effective because...
Influenza A virus subtype H5N1 it allows y'all to target people who lead maintain advertizing blockers enabled
B it tin hold upward seen yesteryear people who aren't logged into their accounts
C it allows y'all to target people based on their likes in addition to interests
D it doesn't cost likewise much to spread your ads far
Which of the next actions would hold upward most effective for a concern to select inwards monastic say to aid them progress towards achieving their content marketing goals?
Influenza A virus subtype H5N1 Personalising content to create each client experience important, taking into concern human relationship available information virtually each private customer.
B Reducing the issue of channels used for content marketing to only those channels amongst the highest referral numbers, hence saving money
C Identifying audiences who persuasion their content, in addition to ensuring those specific audiences acquire targeted inwards the future, amongst the aim of increasing sales
D Refining their content marketing strategy every bit they go, taking into concern human relationship available information in addition to metrics
Reach to a greater extent than customers amongst advertising
When looking at your electronic mail marketing metrics, Click Through Rate (or CTR) highlights which of the next insights?
Influenza A virus subtype H5N1 % of people that made a purchase after receiving the email
B % of people that opened the electronic mail out of the total recipients
C % of people who clicked on a link inwards the electronic mail out of the total recipients
D % of people who were sent the electronic mail against the total issue of conversions made
Which of the next factors tin impact the opened upward charge per unit of measurement of your electronic mail campaigns?
Influenza A virus subtype H5N1 The amount of links contained inwards the email
B The issue of images inwards your email
C The chance for customers to opt-out
D The dependent area trace of the email
How tin y'all attract social media users to portion your video content online?
· Influenza A virus subtype H5N1 Tag them inwards posts
· B Use hashtags
· C Make them funny
· D Use subtitles
Which of the next is a make goodness of search advertising over display advertising?
Influenza A virus subtype H5N1 Search ads are to a greater extent than probable to hold upward clicked on
B Search advertising is cheaper than display advertising
C Search advertising allows ads to hold upward created inwards multiple formats
D Search advertising is shown to customers who are searching for your specific terms
Why is it of import that y'all laid goals when planning your display advertizing campaigns?
Influenza A virus subtype H5N1 To aid determine the best way to collate client data
B To aid determine the performance in addition to allow for optimisation
C To aid determine where your budget volition hold upward spent
D To aid determine the performance of your competition
If the analytics for your video exertion shows people are only watching the showtime few seconds of your video, what tin y'all make to attempt in addition to amend this?
Influenza A virus subtype H5N1 Change the colours to hold upward to a greater extent than eye-catching
B Change how much your branding is shown inwards the video
C Update the description to tell people to a greater extent than virtually the video
D Delete the video in addition to attempt 1 time to a greater extent than amongst edited content
How tin your concern make goodness from video without making 1 yourself?
Influenza A virus subtype H5N1 Advertising on other people's videos
B Commenting on other people's videos
C Sharing other people's videos
D Interacting amongst other people's videos
When using display advertising, what could y'all include inwards an advertizing to accomplish the destination of driving to a greater extent than sales?
Influenza A virus subtype H5N1 Promotions in addition to special offers
B Personalised messages
C Location specific information
D Product shots in addition to detailed information
Which of the next is a make goodness of display advertising over search advertising?
Influenza A virus subtype H5N1 Display advertising is cheaper than search advertising
B Appearing on relevant websites offering advertising space
C Ads tin appear at the top of search engine results pages
D Display ads are to a greater extent than probable to hold upward clicked on
When planning your display advertising, what does the discussion 'placement' mean?
Influenza A virus subtype H5N1 The exact location of your advertizing on a exceptional page of a website
B The size in addition to seat of your ad
C The exact location of your advertizing on search engine results pages
D The seat of text within your ad
Which shape of targeting would y'all usage to display ads to people who lead maintain previously visited your website?
Influenza A virus subtype H5N1 Search advertising
B Reacquiring
C Readvertising
D Retargeting
Fill the blank: In the Blue Planet of display advertising, remarketing is a way to _________.
Influenza A virus subtype H5N1 pay less per click than measure SEM ads
B exhibit ads to people earlier they see your website
C exhibit ads to people after they see your website
D display a pop upward on your website when people see it
When creating video marketing content on a budget, what is the showtime affair y'all should consider doing?
Influenza A virus subtype H5N1 Shooting every bit much every bit y'all tin in addition to culling it later
B Finding editing software
C Finding equipment to use
D Planning your content
What tin y'all make to aid your videos appear inwards search results?
Influenza A virus subtype H5N1 Make the content actually interesting
B Give detailed descriptions of its content
C Clearly create your videos
D Include calls to activeness within the videos
Track in addition to mensurate spider web traffic
When using analytics programmes on your website, which of these make non autumn nether the category of a metric?
Influenza A virus subtype H5N1 Browser users usage to access your site
B Unique visitors to your site
C Time users pass on your site
D Number of pages viewed per visit
When using analytics on your website, what make nosotros hateful yesteryear the term 'conversion'?
Influenza A virus subtype H5N1 The deed of a user coming from a for sure geographical location
B The deed of a user spending a for sure amount of fourth dimension on the site
C The deed of a user coming together a specific metric
D The deed of a user completing a goal
How is a spreadsheet defined?
· Influenza A virus subtype H5N1 An interactive figurer application for the organisation, analysis in addition to storage of data
· B Influenza A virus subtype H5N1 static collection of related information tables that tin hold upward queried to locate specific fields
· C Influenza A virus subtype H5N1 tool for storing large amounts of numerical data, but non text-based data
· D Influenza A virus subtype H5N1 digital residual canvass to move along rails of fiscal transactions
When using web-based analytics tools, yesteryear segmenting the information y'all volition hold upward able to accomplish which of the following?
Influenza A virus subtype H5N1 Bid higher within your SEM advertising account
B Find insights that tin aid y'all seat where to create improvements
C Build meliorate social media profiles
D Run advertising inwards other countries around the world
What is the make goodness of using digital data?
Influenza A virus subtype H5N1 It tin aid y'all create informed decisions in addition to improve online performance
B Digital information is e'er 100% accurate
C Digital information allows y'all to relieve coin on offline analytics
D Using digital information allows y'all to automatically arrive at to a greater extent than customers
When it comes to spider web analytics, what insights tin y'all assemble using analytics tools?
Influenza A virus subtype H5N1 What websites users see after leaving your website
B How y'all currently rank inwards search engines
C How people interact amongst your website
D How people interact amongst your competitors' websites
When using analytics programmes on your website, which of these make non autumn nether the category of a dimension?
Influenza A virus subtype H5N1 The device users access the site with
B The fourth dimension a user spends on the site
C The browser a user uses to see the site
D The geographical location of the user
What make website analytics allow y'all to do?
Influenza A virus subtype H5N1 Set upward advertising accounts to drive continuous improvement
B Understand users demeanour in addition to improve the effectiveness of your digital marketing efforts
C Interact amongst customers on your website to increment conversion
D Predict your users side yesteryear side displace based on previous data
In the Blue Planet of analytics, the fourth dimension the user spent on your site is considered which type of data?
Influenza A virus subtype H5N1 Conversion
B Clocking
C Metric
D Dimension
In the Blue Planet of analytics, tracking the type of device the user accessed your site yesteryear is considered which type of data?
Influenza A virus subtype H5N1 Conversion
B Dimension
C Access
D Metric
How make y'all lead maintain information inwards analytics to gain greater insights into our audience's behaviour?
Influenza A virus subtype H5N1 Partition
B Sample
C Segment
D Extract
Fill the blank: When y'all link Google Adwords amongst Google Analytics y'all are able to empathise which ________ are driving performance.
Influenza A virus subtype H5N1 Organic keywords
B Social media ads
C Paid keywords
D Directories
When creating a presentation based on lots of data, what regulation should y'all acquit inwards mind?
Influenza A virus subtype H5N1 Show all the information available, to give your audience every bit much context every bit possible
B Tailor your approach to your audience inwards monastic say to tell a meliorate story
C Stick to visual graphics only, every bit everyone volition prefer this presentation format over tables in addition to text
D Present all information inwards the same way because everyone interprets things similarly
Why should y'all avoid focusing on collecting every bit much information every bit possible?
Influenza A virus subtype H5N1 Vast quantities of information volition select a long fourth dimension to process
B Large amounts of information are harder to store online
C The correct information, at the correct time, is to a greater extent than valuable
D Spreadsheets lead maintain a boundary on the amount of information they tin store
Sell products or services online
When edifice your online production store, to acquire inwards every bit effective every bit possible y'all should facial expression to optimise the performance yesteryear using images inwards what sort of way?
Influenza A virus subtype H5N1 Use images direct from the mesh to ensure accurate file size
B Use images direct from the master manufacturer
C Ensure images are of a high quality
D Use detailed descriptions instead of images to aid search engines
Which of these is non a make goodness for businesses using fully integrated e-commerce platforms?
Influenza A virus subtype H5N1 Stock control
B Integrated invoicing
C The powerfulness to rails shipping
D Automated complaints procedure system
When trying to increment the production sales on your website, 1 way to accomplish this is to_________?
Influenza A virus subtype H5N1 transportation multiple follow upward emails 1 time a purchase has been made
B exhibit them remarketing ads amongst a diversity of products
C provide the client amongst relevant suggested purchases
D include a pop upward on your website that they lead maintain to activeness earlier continuing
Fill inwards the blank: When y'all are considering the layout of the production pages, it is of import to set them inwards ________ order?
Influenza A virus subtype H5N1 price
B hierarchical
C a constantly changing
D alphabetical
When looking to innovate e-commerce functions to your website, which of the next would hold upward the best showtime step?
Influenza A virus subtype H5N1 Build an online store amongst an integrated payment system
B Set upward a web-based coin transfer software similar PayPal
C Invest inwards a novel website platform
D Use other platforms such every bit eBay or Etsy
If a user abandons their shopping cart without making a purchase, 1 way to convey them dorsum to consummate the purchase is?
Influenza A virus subtype H5N1 SEM advertising
B Social advertising
C Retargeting
D Email campaigns
Analytics tin aid optimise your website for which of the following?
Influenza A virus subtype H5N1 For unlike devices, navigation & search
B For unlike devices & social media profiles
C For electronic mail templates & social media profiles
D For navigation, search & video campaigns
Take a concern global
Fill inwards the blank: When considering expanding a concern internationally, the best seat to start is to__________?
Influenza A virus subtype H5N1 usage online tools to aid y'all empathise where there’s a strong demand for your products
B displace the whole concern to that country
C replicate your electrical current concern inwards every bit many countries every bit possible
D purchase novel domains for the country
Fill the blanks: When advertising internationally, y'all should create your concern ______ to the novel market, consider the ___________ in addition to whatever possible ___________ implications.
Influenza A virus subtype H5N1 accessible | provide chain | legal
B affordable | provide chain | language
C exciting | customers needs | currency
D affordable | client needs | legal
When looking to expand your concern internationally on social media, what should y'all make first?
Influenza A virus subtype H5N1 Treat all social media channels the same
B Use pop phrases in addition to memes for that area
C Analyse platforms pop inwards that area
D Not advertise at all, every bit other countries don't similar social advertising
If y'all are looking to expand your company's presence online internationally, which of the next should y'all consider amongst regards to your online content?
Influenza A virus subtype H5N1 Translated yesteryear an automated tool only
B Translated but also locally adapted for the audience
C Translated into the native language
D Left the same, in addition to non translated
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