Google Digital Skills Examination Answers 2018 Pdf Download
1
The online opportunity
Question 1
The increased usage of the cyberspace presents a lot of potential for which types of businesses?
A All businesses
B Small describe of piece of job concern owners
C International businesses
D Local businesses
Question 2
Taking a describe of piece of job concern online tin transportation away involve many dissimilar steps. When starting out, which activity could live on a portion of this process?
A Sending flyers alongside your spider web address to customers
B Creating a describe of piece of job concern listing inwards local directories
C Increasing impress together with billboard advertising
D Building a squad of digital advertising experts
Question 3
Which of the next is the easiest way for visitors to larn virtually a describe of piece of job concern piece visiting a website?
A Getting a costless 'taster' of 1 of your products when they sign upward to have emails
B Listening to an sound file that auto plays whenever someone visits your site
C Browsing your production pages together with reviewing the Frequently Asked Questions page
D Reading the terms together with weather for your products on your site
Question 4
What is a fundamental make goodness of having an online presence for a business?
A The powerfulness to sell products direct to customers through social media
B Being visible when people search for a describe of piece of job concern similar yours
C Sending users emails to update them on novel products
D Being able to offering novel customers promotional discounts
2
Your outset steps inwards online success
Question 1
Which tool helps you lot mensurate the success of your website?
H5N1 Keyword Planner
B Ad Gallery
C Ad Preview Tool
D Analytics
Question 2
Which of the next statements is truthful when it comes to taking a describe of piece of job concern online?
H5N1 Stick to what you lot are doing together with don't create changes
B The same content industrial plant across online together with offline platforms
C Use analytics to create informed decisions
D Use analytics to rails your customers across the internet
Question 3
Which term best describes the describe of piece of job concern activity that occurs when website visitors purchase products or services from you lot online?
H5N1 E-commerce
B Display advertising
C Search engine marketing
D Pay per click
Question 4
Which of the next statements is truthful when marketing your describe of piece of job concern online?
H5N1 You require a website to demo upward inwards search results
B You'll arrive at a similar client base of operations to the 1 you lot have got inwards the existent world
C You'll live on seen yesteryear the same volume of customers whether you lot usage search advertising or not
D Social media is a non bad way to engage your audience
3
Build your spider web presence
What are some of the ways customers tin transportation away engage alongside your website?
H5N1 Watch a video or download a PDF
B Make purchases
C Read virtually your products together with services
D All of the above
True or false: Customers tin transportation away larn virtually your describe of piece of job concern yesteryear downloading your mobile app, but they can’t seat an monastic enjoin using an app.
H5N1 True
B False
What is a spider web server?
H5N1 The client service representative you lot tin transportation away telephone yell upward when you lot have got questions virtually your website
B The respond you lot acquire when you lot search a term on the web
C H5N1 estimator connected to the Internet alongside software that allows it to host all the parts of your website
D The device that determines the speed of your mobile connection
True or false: Your domain hollo includes the “www.” inwards your spider web address.
H5N1 True
B False
What is something that people won’t uncovering on your homepage?
H5N1 All the details virtually every production or service you lot offer
B Your address
C H5N1 map to your store
D Your telephone number
True or false: H5N1 “hyperlink” is a shortcut to other pages on your site or elsewhere on the web.
H5N1 True
B False
Name 1 chemical constituent you’ll in all likelihood desire to exclude from your website.
APrices
B H5N1 lot of deep scientific information together with detailed statistics
C Special offers
D Certifications to demo you’re qualified to provide a service
True or false: Most if non all of your content should include a direct sales pitch.
H5N1 True
B False
What are some examples of a “call to action” on a website?
H5N1 A “call now” link so visitors tin transportation away telephone yell upward your store direct alongside 1 click
B H5N1 “get directions to our store” push which maps directions from their location to yours
C H5N1 “buy now” push where they tin transportation away seat an monastic enjoin directly
D All of the above
True or false: Including a search box on your site is a non bad way to assist visitors uncovering just what they want.
H5N1 True
B False
Which of these is non actually necessary to include on a website?
H5N1 Your address
B H5N1 collage of selfies
C Your telephone number
D H5N1 map to your shop
True or false: You should recollect virtually what your customers are looking for together with railroad train your website content alongside that inwards mind.
H5N1 True
B False
4
Connect through email
Which of the next volition you lot require to start an electronic mail marketing programme?
H5N1 A profile on all major social media sites
B H5N1 "contact us" form
C H5N1 way to collect people's electronic mail addresses
D H5N1 local describe of piece of job concern listing
True or false: There's no require to cheque local regulations earlier you lot start an electronic mail marketing programme.
H5N1 True
B False
Which of the next is non a characteristic of many electronic mail marketing platforms?
H5N1 Templates which you lot tin transportation away customise easily
B The powerfulness to segment your electronic mail listing into specific groups
C An option for your users to unsubscribe from your electronic mail programme
D Automation of your search advertising campaigns
True or false: Most electronic mail marketing platforms provide a contact database.
H5N1 True
B False
Which of these is a goodness do for emails you lot transportation to your contacts?
H5N1 Run an A/B essay out on your dependent area describe to determine which 1 industrial plant best
B Send a lengthy electronic mail that takes a long fourth dimension to read
C Send a generic message to your entire contact database
D Leave your call-to-action to the really bottom of your email
True or false: It's a goodness thought to acquire inwards slowly for your contacts to unsubscribe from your emails, if they desire to.
H5N1 True
B False
If the "open rate" of your emails seems low, which of the next could assist you lot laid that?
H5N1 Redesign your website
B Change the color of the buttons within your email
C Send your emails to to a greater extent than contacts
D Adjust the dependent area describe of your email
True or false: There's no require for analytics when it comes to electronic mail marketing.
H5N1 True
B False
5
Get started alongside search
Why are search engines a non bad seat for a describe of piece of job concern to live on found?
H5N1 People pay to usage search engines, so they're an affluent segment of customers
B People who search are actively looking for information, products or services
C Search engines are a large tendency these days
D Search engines are non a non bad seat to live on found
True or false: Search engines usage sophisticated applied scientific discipline to sort through massive numbers of websites together with content.
H5N1 True
B False
What applied scientific discipline make search engines usage to "crawl" websites?
H5N1 Androids
B Interns
C Servers
D "Bots"
True or false: Search engines rank websites using complex formulas.
H5N1 True
B False
Which of the next helps a search engine sympathise what your page is about?
H5N1 The appointment it was published
B The issue of pictures
C The total issue of words
D The championship tag
True or false: Search engines can't sympathise images on websites.
H5N1 True
B False
Which of the next is truthful virtually organic search results?
H5N1 They're free
B They cost money
C You tin transportation away alter your daily budget whatsoever time
D They tin transportation away only appear inwards English
True or false: Spending coin on search advertising influences how your website appears inwards organic search results.
H5N1 True
B False
Which of these is an of import factor inwards the paid search auction system?
H5N1 How famous your create hollo is
B How cool your logo is
C How long your describe of piece of job concern has been around
D How relevant your ads are
True or false: The highest bidder ever wins the SEM auction.
H5N1 True
B False
Which of these tin transportation away the Google Search Console assist you lot with?
H5N1 It helps you lot sympathise how to improve your AdWords campaigns
B It helps you lot optimise your Google My Business listing
C It helps you lot sympathise which keywords people are searching for on Google
D It helps you lot run A/B tests on your domicile page
True or false: You'll require to pay a monthly subscription to usage the Google Search Console.
H5N1 True
B False
6
Get discovered alongside search
Which is NOT a factor to consider when optimising your website for search engines?
H5N1 Colour scheme
B Fresh, engaging content
C Ensuring the site is mobile-friendly
D Site popularity
True or false: Search engine formulas remain relatively static over time.
H5N1 True
B False
Which is the outset stair of a structured SEO plan?
H5N1 Hiring an agency
B Buying an analytics system
C Setting upward your presence on social media sites
D Keyword research
True or false: Talking to your customers is a non bad way to acquire ideas for keywords.
H5N1 True
B False
Which of the next should live on portion of your SEO plan?
H5N1 Keyword research
B Getting to a greater extent than people to link to your site
C Looking at analytics data
D All of the above
True or false: Hiring a programmer is the only way to improve your SEO.
H5N1 True
B False
More specific keywords alongside depression search volume are called ...
H5N1 Long-hair keywords
B Long-tail keywords
C Big-bang keywords
D Top-tail keywords
True or false: When you're starting out, you lot may non desire to focus on the most pop keywords.
H5N1 True
B False
Which of the next should non live on 1 of your SEO goals?
H5N1 Making sales
B Reaching customers who are interested inwards what you lot offer
C Showing your advertising to equally many people equally possible
D Getting visitors to interact alongside your site
True or false: Analytics tools tin transportation away tell you lot how ofttimes people reckon your advertising together with click through to your site.
H5N1 True
B False
7
Make search piece of job for you
Which of the next would live on the best championship for your website's page virtually your render policy?
H5N1 How to Send Stuff Back
B Company Name's Return Policy
C Return Policy
D Loyalty Programmes
True or false: You should optimise page content equally good equally titles, headings together with meta tags.
H5N1 True
B False
Which of the next is NOT a goodness way to acquire other sites to link to yours?
H5N1 Social media
B Content marketing
C Building relationships alongside similar sites
D Keyword stuffing
True or false: When it comes to external links to your site, quantity is to a greater extent than of import than quality.
H5N1 True
B False
What information wouldn’t live on useful to international customers?
H5N1 Showing listings that are unavailable inwards their region
B Product prices inwards dissimilar currencies
C Different systems of measurement
D Listing your describe of piece of job concern hours inwards dissimilar fourth dimension zones
True or false: If you lot have got international customers, your website should offering information that meets dissimilar countries’ unique needs.
H5N1 True
B False
8
Be noticed alongside search ads
Search engine marketing is also called ...
H5N1 Pay-per-click advertising
B Organic advertising
C Search box marketing
D One-click advertising
True or false: The search engine results that appear downward the centre of the page are paid advertisements.
H5N1 True
B False
In an SEM auction, your Quality Score is based on your ad's ...
H5N1 Bid
B Relevance
C Cleverness
D Length
True or false: There is a express amount of advertising spaces available on a search engine results page.
H5N1 True
B False
Which of the next is non a factor you lot should consider when choosing keywords?
H5N1 Relevance
B Traffic
C Simplicity
D Competition
True or false: It's possible to determine how good a keyword volition perform without bidding on it.
H5N1 True
B False
Which of the next is a goodness tactic for writing eye-catching ads?
H5N1 Make your headline clear
B Include special offers
C Give a specific telephone yell upward to action
D All of the above
True or false: Searchers tend to click on ads that teach them to make something.
H5N1 True
B False
9
Improve your search campaigns
Which of the next is NOT a make goodness of using relevant ads together with landing pages?
H5N1 Increased cost for advertising placements
B Higher advertising positions on the search results page
C Lower cost for clicks on your ads
D Ads that volition assist customers together with run across their expectations
True or false: You are express to 1 get per SEM account.
H5N1 True
B False
If you lot were edifice Ad Groups for terms related to pet portraits, which of the next keywords would non live on relevant?
H5N1 Pictures of dogs
B Dog twenty-four hr menses attention services
C Dog portraits
D Pet photos
True or false: "Negative keywords" is the strategy of increasing the visibility of your ads for specific keywords.
H5N1 True
B False
If you lot wanted to apply a Phrase Match for the term pet portraits, which format would you lot use?
H5N1 *pet portraits*
B pet portraits
C [pet portraits]
D "pet portraits"
True or false: If you lot usage Exact Match, tyke variations, similar plurals, tin transportation away nonetheless trigger the ad.
H5N1 True
B False
Which of the next is NOT an instance of a website conversion?
H5N1 Purchase order
B Contact shape submission
C Click on paid search ad
D Newsletter sign-up
True or false: Using conversion tracking, you lot tin transportation away mensurate how many people visiting your site from an SEM advertising cease upward completing a purchase.
H5N1 True
B False
10
Get started alongside analytics
What is a metric?
H5N1 A type of code used to rails visitors to your website
B H5N1 slice of information you lot tin transportation away count
C H5N1 information indicate that tin transportation away live on divided yesteryear three
D An attribute used to pause downward a dimension
True or false: Analytics tin transportation away tell you lot what fourth dimension of twenty-four hr menses your website gets the most traffic.
H5N1 True
B False
Which of the next types of online marketing tin transportation away analytics assist you lot evaluate?
H5N1 Display advertising
B Social media
C Email marketing
D All of the above
True or false: Analytics tin transportation away give you lot valuable information virtually electrical flow customers equally good equally novel ones.
H5N1 True
B False
If your fundamental describe of piece of job concern finish is to acquire people to volume rooms at your invitee house, you're in all likelihood most interested inwards ...
H5N1 How many clicks your photograph gallery gets
B How many visitors you lot acquire on Fridays
C Whether your funny Tweet goes viral
D How many people visiting your site volume a room alongside you
True or false: Every metric you lot tin transportation away mensurate inwards analytics is useful together with actionable.
H5N1 True
B False
11
Find success alongside analytics
Which of the next pieces of information from analytics tin transportation away assist you lot improve the content on your website?
H5N1 The keywords people usage to uncovering your site
B The issue of people who see your site but don't create a purchase
C Which keywords used to perform good but don't anymore
D All of the above
True or false: Most analytics tools tin transportation away tell you lot how much traffic you lot are getting from organic searches.
H5N1 True
B False
If an advertising is non performing well, 1 effective tactic is to ...
H5N1 Complain to the search engine
B Tweak the ad's re-create together with and so facial expression at analytics to reckon if performance improves
C Hire an agency to write novel ads
D None of the above
True or false: It's ever worth bidding your max toll to acquire your advertising to appear inwards the top position.
H5N1 True
B False
Segmentation tin transportation away assist you lot pause downward visitor information yesteryear ...
H5N1 Device type
B Geography
C Traffic source
D All of the above
True or false: You tin transportation away notice whether visitors uncovering your site via social media using segmentation.
H5N1 True
B False
12
Get noticed locally
How tin transportation away you lot improve your business's visibility to people located close you?
H5N1 Translate your website into at to the lowest degree 2 to a greater extent than languages
B Offer costless telephone back upward during describe of piece of job concern hours
C Ensure you lot have got goodness analytics on your website
D Make surely your telephone number, address together with describe of piece of job concern hours are slowly to find
True or false: "Bike shops close hampstead heath" is a goodness instance of a "local search".
H5N1 True
B False
Which is an of import make goodness of registering your describe of piece of job concern inwards online local listings?
H5N1 You'll have discounted pricing on your search advertising campaigns
B People are to a greater extent than probable to uncovering your describe of piece of job concern through search engines if you lot have got a local listing
C You'll generate a lot of buzz on social media websites
D You'll live on able to upload videos to YouTube for free
True or false: Many search engines operate local describe of piece of job concern listings.
H5N1 True
B False
13
Help people nearby uncovering you lot online
Local advertising tin transportation away assist you lot reach:
H5N1 People who alive close your business
B Tourists who are visiting your area
C People using their mobiles whilst inwards your neighbourhood
D All of the above
True or false: Local advertising is available through many dissimilar services, such equally search engines or social networks.
H5N1 True
B False
Why make local together with mobile piece of job good together?
H5N1 Everyone inwards your neighbourhood has a smartphone
B People who are "out together with about" ofttimes usage their mobiles to search for businesses
C Local describe of piece of job concern listings are only available on mobile devices
D Young people prefer to usage tablets
True or false: Websites ever facial expression the same on a laptop cover together with a energy cell screen.
H5N1 True
B False
Which of the next tin transportation away assist you lot gain visibility inwards search engines?
H5N1 Improving your website yesteryear adding relevant content that highlights the location of your business
B Registering alongside online local describe of piece of job concern listings
C Ensuring your website is mobile-friendly
D All of the above
True or false: Clear, detailed information virtually your describe of piece of job concern location helps search engines sympathise where your describe of piece of job concern is located.
H5N1 True
B False
14
Get noticed alongside social media
Which social platforms should a describe of piece of job concern use?
H5N1 Twitter together with LinkedIn
B Facebook together with Google+
C All available platforms
D The platforms its customers usage most
True or false: Social media is non merely for individuals, but is also a non bad tool for businesses to connect alongside customers.
H5N1 True
B False
Which of the next sites would live on a goodness social network for a pet store to percentage videos of their services on?
H5N1 YouTube
B LinkedIn
C OpenTable
D Trip Advisor
True or false: Businesses should ever focus on social media platforms alongside the most users.
H5N1 True
B False
Which is non a finish of social media?
H5N1 Reach existing customers to have got them purchase from you lot to a greater extent than often
B Drive to a greater extent than traffic into your store
C Develop one-way communication alongside customers
D Raise create awareness of your business
True or false: You should have got the same strategy across all social networks.
H5N1 True
B False
Which of the next should you lot provide virtually your describe of piece of job concern on your social networks?
H5N1 Business name
B Address
C Phone number
D All of the above
True or false: Social network pages are non eligible to appear inwards search engine results.
H5N1 True
B False
15
Deep dive into social media
H5N1 robust social media computer program includes which of the following?
H5N1 A listing of what you'll share, together with where you’ll percentage it
B H5N1 clear stance of how your activities on social media back upward your describe of piece of job concern goals
C H5N1 long-term schedule planning when you'll post
D All of the above
True or false: Using social media tools, it's possible to create something to share, together with have got it scheduled to live on posted inwards the future.
H5N1 True
B False
Which of these is non a potential make goodness of advertising on social media?
H5N1 Getting to a greater extent than reliable analytics
B Reaching people who mightiness 1 twenty-four hr menses live on your customer
C Connecting alongside previous customers
D Building create awareness
True or false: Social media ads are goodness for edifice a create name, but can't assist you lot arrive at specific audiences.
H5N1 True
B False
Tools that assist you lot acquire information from multiple social networks are called
H5N1 Social media monitoring tools
B Big information analytics
C Weblogs
D Incognito mode
True or false: Once someone reaches your website from a social network, you lot can't mensurate which pages they facial expression at on your site.
H5N1 True
B False
Which of these is a mutual social media pitfall?
H5N1 Regularly posting interesting, relevant content
B Interacting alongside customers or fans
C Using a note of phonation that fits your company
D Letting your social media pages acquire dormant for long periods
True or false: People have got brusk attending spans on social media, so everything you lot percentage should have got a heavy sales pitch.
H5N1 True
B False
16
Discover the possibilities of mobile
Which of the next describe of piece of job concern goals tin transportation away you lot attain alongside mobile?
H5N1 Building create awareness
B Encouraging client loyalty
C Growing revenue
D All of the above
True or false: On average, people inwards the United Kingdom of Great Britain together with Northern Ireland of Britain together with Northern Republic of Ireland pass to a greater extent than than 2 hours a twenty-four hr menses on their mobile device.
H5N1 True
B False
Responsive pattern agency ...
H5N1 Your website visitors tin transportation away adjust the size of your website
B Your website volition adjust to suit whichever device it is beingness viewed on
C Your customers tin transportation away provide feedback on the pattern of your site
D None of the above
True or false: Videos are a non bad add-on to whatsoever mobile website.
H5N1 True
B False
Which is a mobile characteristic that apps tin transportation away ofttimes usage to your business's advantage?
H5N1 GPS
B WiFi
C Calculator
D Battery
True or false: Push notifications tin transportation away transportation messages to your customers' mobiles, but they tin transportation away only reckon them when they're using the app.
H5N1 True
B False
17
Make mobile piece of job for you
If you lot are a plumber inwards London, what would live on a finish of mobile advertising for your business?
H5N1 Describe the history of plumbing
B Drive to a greater extent than traffic onto your website
C Share information virtually your competitors
D All of the above
True or false: Your website volition facial expression dissimilar on mobile devices compared alongside desktop computers.
H5N1 True
B False
What’s an instance of a non bad keyword to target people on mobiles who are searching for a plumber inwards London?
H5N1 “Fix sinks”
B “Clogged tub”
C “Plumbing services”
D All of the above
True or false: Customising your video ads for mobile is a waste matter of time.
H5N1 True
B False
What’s an instance of a mobile advertising network?
H5N1 Google AdMob
B Netflix
C YouTube
D All of the above
True or false: The Google Ad Gallery for creating professional-looking display ads is costless to use.
H5N1 True
B False
Social media advertising solutions for mobile would include:
H5N1 Facebook Ads
B Twitter Ads
C LinkedIn Ads
D All of the above
True or false: Social media sites make non allow you lot the option to target specific mobile users.
H5N1 True
B False
When creating video content for mobile, your aim should live on to:
H5N1 Discuss a wide arrive at of topics
B Clearly define what activity you lot desire customers to take
C Share a total description of all your products together with services
D None of the above
True or false: YouTube receives billions of views a twenty-four hr menses from users around the world.
H5N1 True
B False
18
Advertise on other websites
Display advertising is a non bad way for your describe of piece of job concern to:
H5N1 Challenge the claims of your competitors
B Drive traffic to your website
C Provide an introduction to the metropolis inwards which you’re located
D None of the above
True or false: If you lot ain a cinema blog, display advertising volition allow you lot to arrive at people fifty-fifty if they’re non searching for information virtually films.
H5N1 True
B False
The ads on search engines are ordinarily made upward of:
H5N1 Audio
B Video
C Text
D None of the above
True or false: Display advertising tin transportation away live on targeted to arrive at only the people who are showing an involvement inwards the products or services you lot offer.
H5N1 True
B False
You tin transportation away target your advertising display campaigns to arrive at surely demographics, including:
H5N1 Gender
B Age group
C Specific location
D All of the above
True or false: In an advertising display campaign, you lot have got the option to target ads to people who utter a specific language.
H5N1 True
B False
19
Deep dive into display advertising
Which of these is non an outcome of using display advertising?
H5N1 Retargeting people who have got visited your site before
B Making your website a improve experience for shoppers
C Creating awareness of your business
D Converting people who are ready to purchase
True or false: Display advertising tin transportation away live on an effective strategy across many stages of the client journey.
H5N1 True
B False
Which of the next is NOT an instance of the types of information advertising networks automatically collect together with percentage alongside businesses?
H5N1 The issue of times an advertising was shown
B The cost of each ad
C How much it cost your describe of piece of job concern to create the ad
D The total clicks on an ad
True or false: When you lot purchase advertising placements on an advertising network, the network decides how much you lot are willing to spend.
H5N1 True
B False
Say someone adds your production to a shopping cart together with and so leaves your website – which of these tactics is most probable to encourage that someone to render together with purchase the product?
H5N1 Retarget alongside a display advertising encouraging newsletter sign-up
B Redesign your website
C Create a Facebook page for your business
D Retarget alongside a display advertising that has a discount coupon
True or false: The outset stair of display retargeting is to define your audience.
H5N1 True
B False
20
Expand internationally
To determine the best international markets for your business, you lot tin transportation away review the:
H5N1 Most recent football game gild records
B Geographic information inwards your spider web analytics
C Average historic menses of the population
D None of the above
True or false: Hiring a native speaker is preferable to having an automated service interpret your website.
H5N1 True
B False
Where tin transportation away you lot facial expression to reckon if you lot already have got customers inwards some other country?
H5N1 Google AdWords
B Google Analytics
C Google's Market Finder
D Google’s Keyword Planner or Bing’s Keyword Research Tool
True or false: There’s no way to uncovering out virtually keyword search trends inwards other countries.
H5N1 True
B False
You desire to start advertising your describe of piece of job concern inwards a novel province where people utter a dissimilar language. Your side yesteryear side best stair is to ...
H5N1 Get your content localised
B Copy all of your ads exactly, together with merely target the novel country
C Register your site alongside the proper suffix for that province (.au or .co.uk)
D Figure out how much you lot are going to accuse for shipping
True or false: You don't require to localise content; you lot only require to interpret it.
H5N1 True
B False
Which of the next is primarily meant to target novel customers?
H5N1 Email marketing
B Print advertising
C Retargeting advertising
D Search advertising
True or false: You don't require to expand your advertising beyond search when entering a novel market.
H5N1 True
B False
What should a describe of piece of job concern make first, when considering going into a novel market?
H5N1 Hire an agency to interpret its website into the local language
B Open a novel business office inwards the working capital alphabetic character city
C Determine its powerfulness to deliver products together with review all revenue enhancement together with legal information
D Invest inwards major advertising campaigns to lift create awareness
True or false: You require to consider Internet speed inwards the province you lot are expanding to when edifice out your site.
H5N1 True
B False
What don't you lot require to make when going into a novel target market?
H5N1 Take the fourth dimension to interpret all aspects of your site into the proper languages for your target markets
B Make surely you’re able to select the types of payment that shoppers inwards your target marketplace prefer to use
C Forget virtually your local customers
D Periodically review your site top to bottom alongside an international audience inwards mind
True or false: People inwards dissimilar countries tend to usage the same payment forms equally you lot do.
H5N1 True
B False
What volition most assist you lot when working inwards international markets?
H5N1 A fancy website
B H5N1 reasonable agreement of the legal together with revenue enhancement considerations inwards that market
C Knowing your cost on a product
D None of the above
True or false: International businesses should travel on inwards hear both linguistic communication together with cultural differences when establishing communication together with back upward processes.
H5N1 True
B False
21
Make the most of video
How tin transportation away businesses usage videos equally portion of their digital strategy?
H5N1 Posting a video on YouTube or Vimeo
B Putting a video on their ain site
C Putting text or video ads on others' videos
D All of the above
True or false: You require to live on a large fellowship to usage video.
H5N1 True
B False
Using video equally portion of your online presence tin transportation away assist you lot create:
H5N1 Some funny videos
B H5N1 non bad channel to engage alongside customers
C Extensive describe of piece of job concern costs
D H5N1 pocket-sized following
True or false: Your video computer program tin transportation away only live on supported alongside a large budget.
H5N1 True
B False
How tin transportation away you lot create the most of video shooting time?
H5N1 Use storyboards together with shoot to a greater extent than than 1 video at a time
B Get a actually squeamish photographic tv set camera so you lot have got improve video quality
C Only create 1 video at a time
D Talk fast, together with dull the video downward inwards editing
True or false: Making a video requires a studio together with professional person crew.
H5N1 True
B False
What should you lot include alongside your videos?
H5N1 Hashtags
B Calls to action
C H5N1 relevant title
D All of the above
True or false: Using videos inwards electronic mail marketing together with social media is an ineffective way to engage together with grow your audience.
H5N1 True
B False
What is a goodness outset stair to select earlier advertising on videos?
H5N1 Write your ads
B Make your video advertisement
C Define your target audience
D Decide what video platform you lot desire to advertise on
True or false: It is a goodness thought to guide customers to pages alongside stunning photos or your ain videos.
H5N1 True
B False
Through your video analytics, you lot uncovering that a lot of French-speaking people are watching your English linguistic communication cooking videos. You should:
H5N1 Stop advertising to French-speaking people
B Consider making videos inwards French
C Refer them to French cooking videos
D Keep doing what you're doing – you lot must live on doing something right
True or false: You tin transportation away only rails how many views your videos get.
H5N1 True
B False
22
Build your online shop
What should you lot include on your production description pages?
H5N1 A goodness description of the product
B Pictures of the product
C Reviews of the product
D All of the above
True or false: You tin transportation away only select wages of using e-commerce on your ain site.
H5N1 True
B False
You shouldn’t purchase a fully integrated e-commerce solution if:
H5N1 You desire customers to remain on your site
B You are merely starting, together with you lot only require basic features for now
C You desire to have got improve analytics on the checkout process
D You desire to live on able to alter the checkout process
True or false: When integrating payments into an e-commerce site, you lot should usage an SSL certificate to protect consumer information together with assure customers their transactions are conducted on a secure connection.
H5N1 True
B False
23
Sell to a greater extent than online
What is a sign that people are having problem using a especial device to purchase?
H5N1 Your analytics shows you lot have got a lot of mobile visitors, but really few purchases
B You realise a specific production is non selling much compared to your other products
C You acquire a lot of questions virtually your render policy
D People are having problem using a promo code for a sale that you lot are having
True or false: You should allow customers to create accounts alongside your e-commerce store.
H5N1 True
B False
What is an instance of production merchandising?
H5N1 Running an advertising for your products
B Organising your products into categories together with subcategories
C Displaying really specific, featured products on your domicile page
D Cross-selling products inwards the checkout process
True or false: Collecting site visitor information equally they browse together with purchase items tin transportation away assist your e-commerce engine recommend other products that visitors are probable to want.
H5N1 True
B False
Why should you lot retarget to people who see your site?
H5N1 Retargeting tin transportation away assist you lot sell to a greater extent than products
B To remind people virtually your site, inwards instance they forget virtually it
C To offering surely customers promo codes
D All of the above
True or false: Once your client purchases, you lot can’t plow off the retargeting ad.
H5N1 True
B False
24
Plan your online describe of piece of job concern strategy
What is the outset stair inwards creating an online describe of piece of job concern strategy?
H5N1 Identifying describe of piece of job concern goals
B Understanding what the contest is doing
C Knowing the market
D Aligning goals to the strategy
What is the purpose of the "See, Think, Do, Care" framework?
H5N1 To assist businesses arrive at a global audience
B To assist determine a marketing strategy
C To assist you lot sympathise the client journeying online
D To give insight into specific client groups
Optimising client touchpoints online is beneficial for businesses because...
H5N1 It allows brands to add together pop-up ads at every indicate of the client journey, ensuring people reckon them regularly
B It gives businesses the chance to relieve coin on online advertising
C It gives you lot an chance to collect to a greater extent than information from potential customers
D It provides customers alongside value every fourth dimension they come upward into contact alongside a brand, helping to build trust
Which of the next actions would best assist you lot to analyse your online competition?
H5N1 Review who's next your competitors on their social media accounts
B Examine keyword results, usage tools similar Google Alerts together with conduct a SWOT analysis.
C Research hashtags associated alongside your products on social media
D Examine keyword results together with pay to improve your ranking inwards search engine results pages
What type of information tin transportation away KPIs provide?
H5N1 Long term projections
B Financial viability
C Board decisions
D Data that measures performance over a specific fourth dimension period
25
Get started alongside content marketing
H5N1 content marketing get tin transportation away live on described as:
H5N1 Creating together with posting content ad-hoc when you lot have got the time
B The creation of time-sensitive content that tin transportation away live on published through diverse channels
C Regularly emailing customers virtually intelligence of a business’s products or services
D The creation together with promotion of online materials alongside the finish of increasing involvement inwards a production or service
What does the next Definition describe? "Dividing upward your audience into groups of who they are, together with what they like, alongside a finish of identifying a grouping most interested inwards your product/service."
H5N1 Audience segmentation
B Marketing channels
C Demographics
D Group dynamics
What is the missing give-and-take when describing the purpose of content? "To entertain, to inspire, to _______, together with to convince".
H5N1 humour
B educate
C please
D surprise
Which of the next describes why approaches to writing require to live on adapted for online content?
H5N1 Certain platforms have got a restrict on the give-and-take count you lot tin transportation away publish
B Online audiences are typically younger, so the linguistic communication used needs to reverberate this
C Online readers only similar to engage alongside long-form pieces of content
D Online readers have got reduced attending spans, due to beingness flooded alongside information
What are "highlight fundamental dates" together with "consider multiple channels" 2 best practices of?
H5N1 Creating a content calendar
B Designing content
C Segmenting the audience
D Identifying channels
Which of the next could you lot usage to rails weblog traffic?
H5N1 Audience profiling software
B SEM Rush
C Analytics tools
D Answer The Public
26
Turn information into insights
Which type of information relates to a metric that tin transportation away live on represented alongside a number?
H5N1 Qualitative
B Holistic
C Quantitative
D Customer
Why is the information wheel useful?
H5N1 It helps you lot create the most of the information collected from marketing activities
B It helps you lot evaluate your competition
C It provides information virtually what users similar virtually your website
D It presents collected information inwards a visually appealing way
Data insights tin transportation away live on described equally explaining the ____ of an online marketing campaign.
H5N1 "How"
B "Why"
C "When"
D "Who"
Which of the next is a make goodness of using spreadsheets?
H5N1 Vast quantities of information tin transportation away live on stored, sorted together with analysed quickly
B Data tin transportation away only live on accessed when all users are online
C They allow you lot to gain valuable client together with marketplace insights quickly
D Computers are the only way to collect information together with extrapolate results
Which presentation type would live on useful inwards displaying which areas of your website are beingness clicked on the most?
H5N1 Bar chart
B Pie chart
C Table
D Heat map
Final exam
Total issue of questions 40
Required to exceed : 32 questions (80%)
Take a describe of piece of job concern online
What's the biggest challenge for most businesses when going online?
H5N1 Planning a budget
B Developing a plan
C Optimising a website
D Defining a client base
Where does the domain hollo of a website primarily sit?
H5N1 In the URL
B In the coding of your header image
C In your navigation menu
D In your logo's hyperlink
Web analytics tin transportation away tell you lot many things virtually your online performance, but what tin transportation away analytics tools non tell you?
H5N1 What your customers are doing on your website
B Where your customers have got come upward from earlier visiting your website
C Where your customers acquire after leaving your website
D What your customers are looking for on your website
How tin transportation away businesses make goodness from using analytics on their website?
H5N1 It volition demo you lot where your audience comes from
B It volition listing which pages your audience does non like
C It volition demo where your customers acquire after they've left your site
D It volition demo you lot why your audience see your site
Websites are hosted on a server together with each of these servers has its ain unique IP address. What does the 'IP' stand upward for?
H5N1 Internet Position
B Internet Placement
C Internet Privatisation
D Internet Protocol
When planning your website, what is 1 of the fundamental things you lot should consider?
H5N1 The monastic enjoin your products volition appear on the site
B What you lot desire your customers to make on the site
C How customers volition interact alongside the site
D What your customers desire to reckon on the site
When you're edifice a describe of piece of job concern website, what purpose does a server have?
H5N1 It manages your website
B It hosts your website
C It promotes your website
D It secures your website
When defining a strategy for your business, how tin transportation away challenger analysis assist you lot found a USP (or Unique Selling Point)?
H5N1 It tin transportation away enable you lot to offering discounts that compete direct alongside your competitors' pricing
B It tin transportation away seat how your offering is dissimilar inwards comparing to your competitors
C It tin transportation away give you lot deeper insight into the marketplace together with their approach
D It tin transportation away expose which additional regions you lot could live on operating inwards so that you lot tin transportation away grow your business
You notice that when people reckon images of your products online, you lot have got an increment inwards conversions or sales. Which client touchpoint could you lot usage to select wages of this insight?
· H5N1 Shopping bags
· B Blog content
· C YouTube
D Social media
Which are the outset steps you lot should consider when constructing an online describe of piece of job concern strategy?
H5N1 Understand the target audience
B Change your mission disceptation to tally the goals
C Create goals together with seat a USP
D Define together with segment your audiences
When designing content equally portion of your content marketing strategy, what does the "Think" stage correspond inwards the "See, Think, Do, Care" framework?
H5N1 The consideration phase, when customers start to enquiry potential products to buy
B The finance stage, when customers recollect virtually their budgets
C The activity stage, the minute when customers commit together with purchase your product
D The sharing stage, when customers percentage images together with feedback on your products
Make it slowly for people to uncovering a describe of piece of job concern on the web
Search engines reckon the content on a website equally written code, how tin transportation away you lot assist search engines seat the images on your website?
H5N1 Place them good within your text
B Make them eye-catching
C Put branding on them
D Give them descriptive names
When running a search engine marketing campaign, what finish make you lot await to attain yesteryear having conversion tracking on your site?
H5N1 To reckon personal information virtually the someone who bought from you
B To sympathise what is working together with what is not
C To increment your budget to acquire to a greater extent than traffic
D To advertise internationally to a greater extent than easily
What is the most of import affair to consider when optimising a search engine marketing campaign?
H5N1 Increasing the bid for the keywords you lot are targeting
B Increasing the relevance of the keywords, ads, together with landing page
C Adding lots of keywords to the get to acquire to a greater extent than traffic
D Continually changing the advertising copy
Which of the next is a make goodness of Search Engine Marketing (SEM)?
H5N1 Reach out to potential customers actively looking for your production or service
B Create dissimilar types of advertising formats to demo to potential customers
C Target people based on their interests together with habits
D SEM is a lot cheaper than whatsoever other advertising medium
When looking to increment the presence of a website, putting together your search engine optimisation computer program volition assist you lot computer program your steps. Which activity would live on outset on the list?
H5N1 Choosing what images to pose on your website
B Reserving all the social profiles that you lot volition live on using for the business
C Finding people who volition link dorsum to your website
D Keyword Research
When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' inwards your SEO computer program ofttimes allows you lot to...
· H5N1 Outrank lots of larger, to a greater extent than established companies
· B Find to a greater extent than opportunities
· C See to a greater extent than traffic than brusk tail keywords
· D Perform improve on social media
Google Search Console “Crawl” reports permit you lot monitor...?
· H5N1 If potential customers tin transportation away access your spider web pages
· B If Google tin transportation away stance your spider web pages
· C How people interacts alongside your website
D What information Google records virtually your site
Gaining backlinks to your website is a non bad way to improve the SEO performance. What best do volition encourage people to link dorsum to your site?
H5N1 Pay people to link dorsum to your site
B Write some non bad content they volition uncovering useful
C Ensure your staff link dorsum to your site
D Link to them first, regardless of whether they have got anything interesting on their site
When ranking websites on search engine results pages, which chemical constituent of a website make search engines value the most?
H5N1 How long the content on the page is
B If you lot hollo keywords over 50 times inwards a brusk slice of content
C Unique, engaging, relevant content
D Where you lot are inwards the ground when adding content to your site
When using a search engine, what is the hollo of a give-and-take or phrase somebody types to uncovering something online?
H5N1 Search phrase
B Search term
C Search query
D Search word
When using a search engine, what is the hollo of a give-and-take or phrase somebody types to uncovering something online?
H5N1 Search phrase
B Search term
C Search query
D Search word
Fill the blank: 'Search engines _________ the cyberspace to uncovering content.'
H5N1 index
B crawl
C investigate
D rank
What’s the outset stair inwards the search engine optimisation procedure for your website?
H5N1 Off-site optimisation
B Keyword research
C Writing fresh content
D Setting an advertising budget
What are iii fundamental considerations when evaluating keywords for search engine optimisation?
H5N1 Competition, cohesiveness, relevance
B Frequency, competition, relevance
C Relevance, cohesiveness, execution
D Frequency, execution, relevance
When optimising a website for search, what impact make meta together with championship tags have got on the search engine?
H5N1 They are hidden messages that have got no bearing on search engines
B They are the on-page content that appears on your homepage, telling search engines what you lot do
C They are automatically generated together with assist websites rank within search engines
D They are embedded messages that assist the search engine determine what’s on the page
There are many ways you lot tin transportation away improve the performance of a website from an SEO perspective. When it comes to link edifice which of the next statements is accurate?
H5N1 The quantity of links is important, non the quality
B The lineament of links is important, non the quantity
C Links hidden within code on sites improves your SEO performance
D Links hidden within images on sites improves your SEO performance
Which of the next volition live on achieved yesteryear including an offering inwards a Search Engine Marketing (SEM) ad?
H5N1 It volition assist the advertising stand upward out together with encourage people to click it
B It volition guarantee the advertising appears at the top of the search results
C It volition increment the amount of users across your entire website
D It tin transportation away increment the lineament score of your ad
Fill the blank: When managing SEM campaigns, the best way to optimise your lineament score is to improve the _________ of your keywords, adverts, together with landing pages.
H5N1 relevance
B conversion
C clicks
D importance
What tin transportation away you lot attain if you lot dissever your search engine marketing describe of piece of job concern human relationship into relevant campaigns together with advertising groups?
H5N1 Drive to a greater extent than traffic to your website
B Target to a greater extent than people inwards dissimilar areas of the world
C Ensure people reckon relevant ads that relate to their search query
D Stop using negative keywords
Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
H5N1 prevent
B secure
C increment the peril of
D decrease the peril of
When advertising on search engines, if you lot bid the same equally your competitor, having a higher lineament score volition hateful you lot appear where inwards comparison?
H5N1 Alongside them
B Below them
C On the side yesteryear side page after them
D Above them
When fine-tuning paid search ads, you lot alter a broad-match keyword to a phrase-match keyword using which symbol?
H5N1 Quotation marks
B Apostrophes
C Italics
D Square brackets
If you lot desire to rails a completed monastic enjoin inwards your website, what would live on a proper seat to add together the conversion tracking code?
H5N1 Website's homepage
B Order confirmation page
C Order shape page
D Contact us page
H5N1 lot of factors tin transportation away conduct on how good a website volition rank on search engines. What role does metadata have got inwards this process?
· H5N1 Helps your website stand upward out from the competition
· B Allows you lot to input lots of keywords so that you lot appear for all of them
· C Provides search engines alongside to a greater extent than consistent together with clear information virtually what's on the website
· D Allows you lot to seat sales promotion offers within the search results
When advertising using Search Engine Marketing (SEM), you lot only pay...
· H5N1 when your advertising appears within the search results
· B when a conversion happens on your website
· C when your advertising is clicked yesteryear someone
· D when someone stays on your website for to a greater extent than than 2 minutes
Which search query would trigger an advertising based on this keyword: [London portrait photographer]?
· H5N1 Portrait lensman London
· B London photographer
· C London portrait photographer
· D Photographers inwards London
Reach to a greater extent than people locally, on social media, or on mobile
When trying to promote your describe of piece of job concern locally, what iii fundamental bits of information should live on acquaint inwards your directory listing?
H5N1 Business name, address, telephone number
B Personal name, describe of piece of job concern name, postcode
C Name, PO box, freephone number
D Business name, CEO, fellowship registration number
With to a greater extent than together with to a greater extent than users using mobile to facial expression at websites, it is fundamental that you lot optimise your site so users tin transportation away uncovering it when searching online. Which 2 elements should you lot facial expression to optimise for improved SEO performance?
H5N1 Site speed together with usability
B Keywords together with metadata
C Image size together with navigation
D Site speed together with visual appearance
What type of tool tin transportation away live on used to monitor together with evaluate your social media audience's actions on your website?
H5N1 Content scheduling tools
B Audience profiling tools
C Social media analytic tools
D Website analytic tools
There are lots of social media platforms out there, but what is a make goodness of using smaller, to a greater extent than niche social media platforms for your business?
H5N1 People on niche platforms are to a greater extent than probable to engage alongside you
B Your content volition live on pose inwards front end of specific audiences
C Your content volition live on seen yesteryear a mix of dissimilar people, gaining to a greater extent than views together with likes
D It enhances your create to live on seen on to a greater extent than specific social media platforms
Fill the blank: When it comes to promoting a describe of piece of job concern locally, search engines tin transportation away _______________ your describe of piece of job concern inwards the search results page if the user is close your location.
H5N1 prioritise
B highlight
C hide
D promote
Fill inwards the blank: When search engines usage factors similar geolocation, IP address together with location based search terms to create geographically tailored results, this is called _____________.
H5N1 Local Search
B Geo search
C Mobile search
D Organic search
Local directories are a non bad tool for getting noticed locally online. What would live on the outset stair inwards using a directory?
· H5N1 Research competitors
· B Create a listing
· C Create an ad
· D Post a link
What are the benefits of using social media when looking to advertise your describe of piece of job concern locally?
· H5N1 People trust local businesses on social media
· B You tin transportation away target ads to a specific local audience
· C You tin transportation away create video ads promoting the area
· D People usage social media to a greater extent than than they usage search engines
Which of the next is a pith make goodness that content marketing tin transportation away select to a business's online presence?
· H5N1 It tin transportation away improve sales yesteryear directing to a greater extent than traffic to your website
· B It tin transportation away enable a describe of piece of job concern to create a banking concern of content, which tin transportation away live on reused to create ads
· C It helps a fellowship seat its biggest competitors
· D It provides you lot alongside some other channel to force sales together with promotional messages to customers on a regular basis
When looking to acquire noticed locally online, what information should you lot ensure is on your website equally a minimum?
H5N1 Your social media links
B An interactive map
C Your physical location details
D Business registration number
When looking to promote your products together with services locally, what are the benefits of using search engine ads?
H5N1 Everyone uses search engines
B You tin transportation away target ads to a specific geographic area
C You tin transportation away target ads to specific genders
D Search ads are cheaper than display adverts
Which of the next would live on described equally a goodness describe of piece of job concern finish to laid for your social media campaigns?
H5N1 Increase staff morale
B Increase audience engagement
C Increase client satisfaction
D Increase overall profit
"Because online attending spans are shorter, a non bad claw or opening judgement is of import to force people in." What is this a best do instance of?
H5N1 Writing engaging online copy
B Keeping the target audience inwards mind
C Understanding the user journey
D Being consistent inwards your approach to copy
When designing mobile advertising campaigns, what is a best do to seat which keywords to target?
H5N1 Ask your audience what they search for when looking for similar products
B Use the Google Keyword enquiry tool or Bing Keyword enquiry tool
C Use a tool to harvest the keywords your competitors are using
D Use all the commons keywords from your website inwards your advertising account
When edifice a website for a business, what type of pattern should it have got inwards monastic enjoin to live on "mobile friendly"?
H5N1 A scaled design
B H5N1 visual design
C H5N1 responsive design
D An integrated design
Building a computer program volition assist you lot to focus your efforts when using social media. What should you lot consider when making your social media plan?
H5N1 Your audience's data
B Your audience's interests
C You audience's available income
D Your audience's offline behaviour
Why is social media a non bad tool for your describe of piece of job concern to build trust together with engagement alongside your audience?
H5N1 You tin transportation away percentage offers together with discounts entirely to your following
B You tin transportation away percentage blogs from other businesses to encompass to a greater extent than than what you lot do
C You tin transportation away percentage honest reviews virtually your production or service
D You tin transportation away connect alongside customers at whatsoever fourth dimension of the day
When it comes to knowing which social media platforms to focus your efforts on, how tin transportation away you lot piece of job out which 1 volition piece of job best for you?
H5N1 Compare follower numbers across platforms
B Use online analytics tools to mensurate engagement
C See what challenger businesses are using
D Ask friends together with theatre unit of measurement which platforms they use
When it comes to mobile, how would you lot define usability?
H5N1 The visitor's fourth dimension navigating your site
B The visitor's experience on your site
C The visitor's full general fourth dimension on your site
D The vistior's purpose when on your site
When looking to advertise your describe of piece of job concern to mobile users, social media advertising tin transportation away live on actually effective because...
H5N1 it allows you lot to target people who have got advertising blockers enabled
B it tin transportation away live on seen yesteryear people who aren't logged into their accounts
C it allows you lot to target people based on their likes together with interests
D it doesn't cost also much to spread your ads far
Which of the next actions would live on most effective for a describe of piece of job concern to select inwards monastic enjoin to assist them progress towards achieving their content marketing goals?
H5N1 Personalising content to create each client experience important, taking into describe of piece of job concern human relationship available information virtually each private customer.
B Reducing the issue of channels used for content marketing to only those channels alongside the highest referral numbers, so saving money
C Identifying audiences who stance their content, together with ensuring those specific audiences acquire targeted inwards the future, alongside the aim of increasing sales
D Refining their content marketing strategy equally they go, taking into describe of piece of job concern human relationship available information together with metrics
Reach to a greater extent than customers alongside advertising
When looking at your electronic mail marketing metrics, Click Through Rate (or CTR) highlights which of the next insights?
H5N1 % of people that made a purchase after receiving the email
B % of people that opened the electronic mail out of the total recipients
C % of people who clicked on a link inwards the electronic mail out of the total recipients
D % of people who were sent the electronic mail against the total issue of conversions made
Which of the next factors tin transportation away impact the opened upward charge per unit of measurement of your electronic mail campaigns?
H5N1 The amount of links contained inwards the email
B The issue of images inwards your email
C The chance for customers to opt-out
D The dependent area describe of the email
How tin transportation away you lot attract social media users to percentage your video content online?
· H5N1 Tag them inwards posts
· B Use hashtags
· C Make them funny
· D Use subtitles
Which of the next is a make goodness of search advertising over display advertising?
H5N1 Search ads are to a greater extent than probable to live on clicked on
B Search advertising is cheaper than display advertising
C Search advertising allows ads to live on created inwards multiple formats
D Search advertising is shown to customers who are searching for your specific terms
Why is it of import that you lot laid goals when planning your display advertising campaigns?
H5N1 To assist determine the best way to collate client data
B To assist determine the performance together with allow for optimisation
C To assist determine where your budget volition live on spent
D To assist determine the performance of your competition
If the analytics for your video get shows people are only watching the outset few seconds of your video, what tin transportation away you lot make to essay together with amend this?
H5N1 Change the colours to live on to a greater extent than eye-catching
B Change how much your branding is shown inwards the video
C Update the description to tell people to a greater extent than virtually the video
D Delete the video together with essay 1 time to a greater extent than alongside edited content
How tin transportation away your describe of piece of job concern make goodness from video without making 1 yourself?
H5N1 Advertising on other people's videos
B Commenting on other people's videos
C Sharing other people's videos
D Interacting alongside other people's videos
When using display advertising, what could you lot include inwards an advertising to attain the finish of driving to a greater extent than sales?
H5N1 Promotions together with special offers
B Personalised messages
C Location specific information
D Product shots together with detailed information
Which of the next is a make goodness of display advertising over search advertising?
H5N1 Display advertising is cheaper than search advertising
B Appearing on relevant websites offering advertising space
C Ads tin transportation away appear at the top of search engine results pages
D Display ads are to a greater extent than probable to live on clicked on
When planning your display advertising, what does the give-and-take 'placement' mean?
H5N1 The exact location of your advertising on a especial page of a website
B The size together with seat of your ad
C The exact location of your advertising on search engine results pages
D The seat of text within your ad
Which shape of targeting would you lot usage to display ads to people who have got previously visited your website?
H5N1 Search advertising
B Reacquiring
C Readvertising
D Retargeting
Fill the blank: In the ground of display advertising, remarketing is a way to _________.
H5N1 pay less per click than measure SEM ads
B demo ads to people earlier they see your website
C demo ads to people after they see your website
D display a pop upward on your website when people see it
When creating video marketing content on a budget, what is the outset affair you lot should consider doing?
H5N1 Shooting equally much equally you lot tin transportation away together with culling it later
B Finding editing software
C Finding equipment to use
D Planning your content
What tin transportation away you lot make to assist your videos appear inwards search results?
H5N1 Make the content actually interesting
B Give detailed descriptions of its content
C Clearly create your videos
D Include calls to activity within the videos
Track together with mensurate spider web traffic
When using analytics programmes on your website, which of these make non autumn nether the category of a metric?
H5N1 Browser users usage to access your site
B Unique visitors to your site
C Time users pass on your site
D Number of pages viewed per visit
When using analytics on your website, what make nosotros hateful yesteryear the term 'conversion'?
H5N1 The human activity of a user coming from a surely geographical location
B The human activity of a user spending a surely amount of fourth dimension on the site
C The human activity of a user coming together a specific metric
D The human activity of a user completing a goal
How is a spreadsheet defined?
· H5N1 An interactive estimator application for the organisation, analysis together with storage of data
· B H5N1 static collection of related information tables that tin transportation away live on queried to locate specific fields
· C H5N1 tool for storing large amounts of numerical data, but non text-based data
· D H5N1 digital residue canvas to travel on rails of fiscal transactions
When using web-based analytics tools, yesteryear segmenting the information you lot volition live on able to attain which of the following?
H5N1 Bid higher within your SEM advertising account
B Find insights that tin transportation away assist you lot seat where to create improvements
C Build improve social media profiles
D Run advertising inwards other countries around the world
What is the make goodness of using digital data?
H5N1 It tin transportation away assist you lot create informed decisions together with improve online performance
B Digital information is ever 100% accurate
C Digital information allows you lot to relieve coin on offline analytics
D Using digital information allows you lot to automatically arrive at to a greater extent than customers
When it comes to spider web analytics, what insights tin transportation away you lot get together using analytics tools?
H5N1 What websites users see after leaving your website
B How you lot currently rank inwards search engines
C How people interact alongside your website
D How people interact alongside your competitors' websites
When using analytics programmes on your website, which of these make non autumn nether the category of a dimension?
H5N1 The device users access the site with
B The fourth dimension a user spends on the site
C The browser a user uses to see the site
D The geographical location of the user
What make website analytics allow you lot to do?
H5N1 Set upward advertising accounts to drive continuous improvement
B Understand users behavior together with improve the effectiveness of your digital marketing efforts
C Interact alongside customers on your website to increment conversion
D Predict your users side yesteryear side displace based on previous data
In the ground of analytics, the fourth dimension the user spent on your site is considered which type of data?
H5N1 Conversion
B Clocking
C Metric
D Dimension
In the ground of analytics, tracking the type of device the user accessed your site yesteryear is considered which type of data?
H5N1 Conversion
B Dimension
C Access
D Metric
How make you lot direct maintain information inwards analytics to gain greater insights into our audience's behaviour?
H5N1 Partition
B Sample
C Segment
D Extract
Fill the blank: When you lot link Google Adwords alongside Google Analytics you lot are able to sympathise which ________ are driving performance.
H5N1 Organic keywords
B Social media ads
C Paid keywords
D Directories
When creating a presentation based on lots of data, what regulation should you lot conduct inwards mind?
H5N1 Show all the information available, to give your audience equally much context equally possible
B Tailor your approach to your audience inwards monastic enjoin to tell a improve story
C Stick to visual graphics only, equally everyone volition prefer this presentation format over tables together with text
D Present all information inwards the same way because everyone interprets things similarly
Why should you lot avoid focusing on collecting equally much information equally possible?
H5N1 Vast quantities of information volition select a long fourth dimension to process
B Large amounts of information are harder to store online
C The correct information, at the correct time, is to a greater extent than valuable
D Spreadsheets have got a restrict on the amount of information they tin transportation away store
Sell products or services online
When edifice your online production store, to acquire inwards equally effective equally possible you lot should facial expression to optimise the performance yesteryear using images inwards what form of way?
H5N1 Use images direct from the cyberspace to ensure accurate file size
B Use images direct from the master manufacturer
C Ensure images are of a high quality
D Use detailed descriptions instead of images to assist search engines
Which of these is non a make goodness for businesses using fully integrated e-commerce platforms?
H5N1 Stock control
B Integrated invoicing
C The powerfulness to rails shipping
D Automated complaints procedure system
When trying to increment the production sales on your website, 1 way to attain this is to_________?
H5N1 transportation multiple follow upward emails 1 time a purchase has been made
B demo them remarketing ads alongside a multifariousness of products
C provide the client alongside relevant suggested purchases
D include a pop upward on your website that they have got to activity earlier continuing
Fill inwards the blank: When you lot are considering the layout of the production pages, it is of import to pose them inwards ________ order?
H5N1 price
B hierarchical
C a constantly changing
D alphabetical
When looking to innovate e-commerce functions to your website, which of the next would live on the best outset step?
H5N1 Build an online store alongside an integrated payment system
B Set upward a web-based coin transfer software similar PayPal
C Invest inwards a novel website platform
D Use other platforms such equally eBay or Etsy
If a user abandons their shopping cart without making a purchase, 1 way to select them dorsum to consummate the purchase is?
H5N1 SEM advertising
B Social advertising
C Retargeting
D Email campaigns
Analytics tin transportation away assist optimise your website for which of the following?
H5N1 For dissimilar devices, navigation & search
B For dissimilar devices & social media profiles
C For electronic mail templates & social media profiles
D For navigation, search & video campaigns
Take a describe of piece of job concern global
Fill inwards the blank: When considering expanding a describe of piece of job concern internationally, the best seat to start is to__________?
H5N1 usage online tools to assist you lot sympathise where there’s a strong demand for your products
B displace the whole describe of piece of job concern to that country
C replicate your electrical flow describe of piece of job concern inwards equally many countries equally possible
D purchase novel domains for the country
Fill the blanks: When advertising internationally, you lot should create your describe of piece of job concern ______ to the novel market, consider the ___________ together with whatsoever possible ___________ implications.
H5N1 accessible | render chain | legal
B affordable | render chain | language
C exciting | customers needs | currency
D affordable | client needs | legal
When looking to expand your describe of piece of job concern internationally on social media, what should you lot make first?
H5N1 Treat all social media channels the same
B Use pop phrases together with memes for that area
C Analyse platforms pop inwards that area
D Not advertise at all, equally other countries don't similar social advertising
If you lot are looking to expand your company's presence online internationally, which of the next should you lot consider alongside regards to your online content?
H5N1 Translated yesteryear an automated tool only
B Translated but also locally adapted for the audience
C Translated into the native language
D Left the same, together with non translated
0 Response to "Google Digital Skills Examination Answers 2018 Pdf Download"
Post a Comment