Hubspot Marketing Software Certification Answers 2018 Pdf Download

HubSpot Marketing Software Certification Answers 2018 PDF Download, this certification demonstrates your proficiency inward the theory together with do of inbound. It tests your noesis of inbound best practices together with your mightiness to apply those practices using HubSpot to accomplish measurable results.

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True or false? The Marketing Hub uses shared contact information amongst the Sales Hub together with Service Hub via the CRM contacts database.

True
False

Which of the next metrics are marketing teams NOT probable to written report on?

Monthly website traffic
Rate of visitors converted to contacts
Rate of contacts qualified to live handed over to sales
Individual sales users’ monthly quota

True or false? The to a greater extent than completely yous exercise the Marketing Hub, the ameliorate the private tools tin forcefulness out aid you.

True
False

Keeping your database salubrious together with upwards to appointment should ever live a priority together with hence that yous tin forcefulness out create powerful together with ___________.

contextual conversationsCMS
content conversations
contextual pillar pages
outbound conversations

True or false? When importing contacts, HubSpot automatically searches for matches amongst your spreadsheet columns together with pairs your existing properties, such equally get-go cite together with lastly name.

True
False

True or false? Buyer personas are non-fictional instance study examples of your most successful customer.

True
False

True or false? When creating buyer personas, consider creating a unlike persona based on chore function. Grouping buyer personas together yesteryear the goal or challenge they’re trying to overcome won’t live detailed plenty to know who you’re talking to.

True
False

Fill inward the blank: When linking your theme cluster together, it’s critical that yous __________.

link all subtopics to the pillar page
only link the acme xx performing subtopics to the pillar page
link the pillar page to all relevant subtopics
A together with C
B together with C

True or false? The higher your DA, the easier it should live for your theme clusters to rank.

True
False

True or false? Only reference the essence theme on your pillar page. Using synonyms of your essence theme volition confuse search engines on how to best rank this page.

True
False

Which type of pillar page is inward the shape of an ungated guide or ebook?

Resource pillar page
Guide-type pillar page
Information-based pillar page
10x content pillar page

All of the next are examples of SMART goals EXCEPT:

Have 30% of your marketing leads attend an upcoming webinar.
Have thought leaders contribute to an upcoming ebook.
Increase sales qualified leads yesteryear 20% yesteryear the destination of the year.
Generate 10 customers inside the get-go calendar week of an upcoming production launch.

True or false? Every fourth dimension yous lay out a weblog post, you’re creating a new, unique page for your website.

True
False

Fill inward the blank: For distraction-free editing, click ___________.

Zen Mode
Text-Only Mode
Draft Mode
Inline Edit Mode

Fill inward the blank: To preview your post, click __________.

a – Zen mode
b – The read to a greater extent than separator
c – The optic icon
d – There is no preview mode

True or false? Big companies require complex page templates.

True
False

True or false? Logos are ever global content together with can’t live swapped out on private pages.

True
False

How does a landing page typically get together information almost site visitors?

a – Using a meetings link
b – Using a CTA
c – Using an email
d -Using a form

True or false? Pillar pages create landing pages obsolete.

True
False

What are the primal components of a landing page?

Copy, form, content offer
Headline, chatbot, form, video
Headline, copy, form, image
Copy, form, video, content

What is a call-to-action button?

a – A clickable chemical element on a website page, weblog post, or electronic mail that promotes together with redirects visitors to an offer
b – A pop-up form
c – A snippet of text that Google serves on a search engine results page (SERP)
d – Anybody your fellowship communicates amongst inward the class of doing business

Why should your call-to-action incorporate action-oriented language?

Because Jorie said so.
A call-to-action should inspire your visitors to accept an action.
You don’t desire a visitor to have got to remember likewise difficult almost what they tin forcefulness out hold off when clicking a button.
B together with C

You should base of operations the blueprint of your CTA on the following:

Your buyer persona’s preferences
Your brand
Accessibility
A, B, together with C

Why should yous boundary the issue of shape fields yous exercise on your form?

Trick question! You should enquire for all of a contact’s information upwards front end together with hence yous tin forcefulness out personalize every conversation moving forward.
The information yous enquire for should live a fair telephone substitution for the content you’re offering.
Nobody has fourth dimension to fill upwards out a long form.
Short forms exhibit that yous don’t actually desire to acquire to a greater extent than almost a prospect.

Your shape submission charge per unit of measurement tracks:

a – The total issue of views for all the pages your shape appears on that also have got your HubSpot tracking code on them
b – The total issue of submissions divided yesteryear the total issue of views for the form
c – The total issue of times the shape has been submitted across all your pages
d – The total issue of times your shape appears across all your pages

What is a atomic number 82 flow?

a – H5N1 pop-up form
b – H5N1 bot programmed to chat amongst prospects conversationally
c – H5N1 clickable chemical element on a website page, weblog post, or electronic mail that promotes together with redirects visitors to an offer
d – An ungated slice of content

How tin forcefulness out a atomic number 82 menstruum supplement a visitor’s experience?

a – By interrupting a visitor browsing irrelevant content
b – By providing additional content or value
c – By redirecting users to an interesting offering or asset
d – By collecting information that tin forcefulness out aid yous straightaway personalize a visitor’s experience

Lead flows are best suited to which phase of the buyer’s journey?

Awareness
Consideration
Decision
All stages of the buyer’s journey

You tin forcefulness out filter your HubSpot social inbox inward a multifariousness of ways. Which ane is NOT ane of them?

a – By the accounts you desire to see engagements from
b – By going to Twitter to see the lists you’ve created inward HubSpot
c – By conversations, together with hence yous tin forcefulness out respond to audience comments
d – By interactions or click-like engagements amongst content that has been published inward HubSpot

What is a Twitter stream?

a – H5N1 contact listing of followers yous acquired from Twitter
b – H5N1 information listing of keywords to monitor that appears after uploading a listing of your Twitter contacts
c – H5N1 display of tweets that yous developed inward the social inbox to promote a specific campaign
d – H5N1 display of tweets that gibe pre-defined, saved searches on specific criteria

What are the 3 types of segments yous tin forcefulness out create inward HubSpot?

Saved filters, active lists, active filters
Static filters, active lists, active filters
Static filters, static lists, opted-out filters
Saved filters, active lists, static lists

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s demeanour together with properties.

True
False

The analyze tab for your marketing emails is most commonly used to __________.

report on your private marketing emails
review emails earlier sending them out
optimize your marketing emails
analyze your electronic mail marketing channel equally a whole

True or false? Your electronic mail channel plant amongst your other conversational channels to aid create conversations together with experiences amongst the people you’re connecting with.

True
False

True or false? Marketing automation is ONLY used to automate your marketing actions.

True
False

_________ workflows volition operate in ane lawsuit a contact meets the enrollment triggers of that workflow.

a – Start from scratch
b – Center on a date
c – Center on a appointment property
d – Center on a sales appointment property

True or false? H5N1 session expires after xxx minutes of activity.

True
False

How does HubSpot calculate the source of a visitor to your site?

a – Using the initial URL a visitor uses when get-go landing on your site
b – Using the lastly URL a visitor uses when leaving your site
c – Using their social media profiles to contextualize their favorite platforms
d – Using Google Analytics

What is the reporting library?

A resources that offers dozens of canned reports built approximately marketing best practices
A reporting add-on characteristic yous tin forcefulness out purchase for an additional $300 a month
Dozens of canned reports that aid yous dig a picayune deeper into your information — solely currently available to HubSpot Admins
The department of your populace library where HubSpot developers sit down when creating the HubSpot reporting tools

When determining buyer personas, which type of information is most of import to capture?

Psychographic information
Demographic information
Both are equal
Neither. Your buyer personas are actual customers you’ve worked with.

Which of the next are motility metrics that tin forcefulness out live tracked inward HubSpot?

Influenced contacts
Closed deals
New contacts (first touch)
A, B, together with C

Which judgement best describes the human relationship betwixt templates together with pages?

Templates together with pages are the same thing.
To create a page, a marketer must get-go construct a novel template using the blueprint manager.
Pages together with templates are unrelated.
Pages are created from templates, which tin forcefulness out live built inward the blueprint director or downloaded from the marketplace.

Which contention almost selecting marketplace templates is most accurate?

Any template inward the marketplace volition live a dandy fit for your content.
A spider web developer is recommended for best results.
Learning to select the best templates for your needs tin forcefulness out aid your organisation construct dandy pages faster.
The most of import consideration when selecting templates is create alignment.

You tin forcefulness out create a call-to-action to align amongst which phase of the buyer’s journey?

Awareness
Consideration
Decision
A, B, together with C

True or false? Forms are dead.

True
False

True or false? All scheduled social posts tin forcefulness out live attached to an existing HubSpot campaign, or yous tin forcefulness out create a novel motility amongst your post.

True
False

The Definition of __________ is the software that exists amongst the goal of automating your marketing actions.

Sales automation
Marketing automation
Sequence automation
Productivity automation

There are 3 types of workflows yous tin forcefulness out create inward HubSpot. What are they?

a – Start from scratch, Center on a sales date, together with Center on a appointment property
b – Start from scratch, Center on a marketing date, together with Center on a appointment property
c – Start from scratch, Center on a date, together with Center on a appointment property
d – Start from a contact property, Center on a date, together with Center on a appointment property

Fill inward the blank: To acquire started amongst adding a buyer persona inward HubSpot, aspect for the __________ on your dashboard.

Smart List report
Sources report
Conversations report
Top Personas report

True or false? You tin forcefulness out collaborate amongst your squad when drafting a weblog post inward edit mode.

True
False

Where should yous consider inserting calls-to-action throughout your weblog post?

Text-based call-to-action at the top
Image-based call-to-action at the top
At to the lowest degree ane call-to-action per 3 paragraphs of text
A together with B
A, B, together with C

True or false? H5N1 listing together with a written report inward HubSpot accomplish the same actions together with goals.

True
False

Marketing Hub users volition oft exercise which of the next menus inward HubSpot?

Marketing
Reports
Contacts
Automation
All of the above

Which of the next options reflects the right sequence for establishing goals amongst your team?

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

What is the Definition of contact management?

a – H5N1 strategy that focuses on using solely a marketing software to easily shop together with source a contact’s information, including their name, contact history, electronic mail information, together with more
b – H5N1 strategy that focuses on using a software programme to easily shop together with source a contact’s information, including their name, contact history, electronic mail information, together with more
c – H5N1 strategy that focuses on using a software programme to easily shop together with source fellowship information specific to making a bargain inward HubSpot CRM
d – H5N1 strategy that focuses on dividing marketing together with sales to separate contact information together with shop it separately inward a software platform.

________ software is the foundation for storing all the information yous have got on the humans you’re connecting together with edifice trust with.

a – CMS
b – CMC
c – CRM
d – CMR

Which parts of your organisation tin forcefulness out do goodness from buyer personas?

Marketing team
Sales team
Services team
A together with B
A, B, together with C

Most organizations target how many buyer personas?

1–2
3–5
6–10
At to the lowest degree 10

All of the next are components of a theme cluster EXCEPT:

Core topics, which volition accept the shape of your pillar page
Subtopics, such equally weblog posts or videos
Distribution channels, such equally YouTube or Twitter
Internal hyperlinks

All of the next are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

a – The essence theme is featured inward the URL
b – The essence theme is featured inward the H1
c – The essence theme is featured inward a video at the acme of the page
d – The essence theme is featured inward the ikon alt text

All of the next are ways yous tin forcefulness out written report on a motility EXCEPT:

In the motility itself
In motility analytics, nether the reporting tool
Both of the above
None of the above: Campaign reporting is a default selection inward the marketing dashboard

All of the next are examples of how yous tin forcefulness out export motility information EXCEPT:

a – XLSX
b – XLS
c – PDF
d – CSV

All of the next are tools yous tin forcefulness out connect to a HubSpot motility EXCEPT:

Blog
Form
Content strategy
Email

True or false? You have got upwards to ane calendar week to edit the cite of a campaign.

True
False

What type of file tin forcefulness out yous import inward draft manner instead of starting a weblog post from scratch?

Word doc
Google doc
Evernote file
PDF

Which of the next tasks tin forcefulness out live performed inward settings?

Managing navigation
Setting a logo
Choosing scheme pages
Setting a favicon
All of the above

Which judgement best describes collaboration inward the CMS?

The HubSpot CMS should solely live used yesteryear ane mortal at a time.
Delegation together with organisation are integral to managing spider web assets inward the HubSpot CMS.
The HubSpot CMS automates collaboration together with hence yous don’t have got to worry almost it.
Marketers should defer to developers when it comes to CMS decisions.

What are the elements of a traditional conversion path?

Chatbot, alive chat, messaging app
Landing page, form, chatbot
Landing page, form, CTA, give thank yous you page
Thank yous page, messaging app, CTA, landing page

When should you ungate content?

Contextually — ungate content when it makes the most feel for your business.
Always — forms are dead.
Never — pillar pages are a fad.
To gate or ungate is an illusion.

Why is it considered a best do to include an ikon or video on a landing page?

a – Images give visitors a tangible thought of what they’ll receive.
b – Images create landing pages much to a greater extent than visually dynamic.
c – Images tin forcefulness out order complex stories faster than words can.
d – A, B, together with C

What are/is the area(s) yous demand to consider when edifice a call-to-action?

Visuals
Copy
Location
A, B, together with C

A call-to-action push is also known equally a:

a – ATC
b – CTA
c – CAT
d – TAC

True or false? You tin forcefulness out exercise your HubSpot CTAs inward externally hosted content.

True
False

True or false? You should ever disable cookie tracking on forms, unless yous have got a specific exercise instance inward mind.

True
False

What is a shape submission notification?

A notification that your shape has successfully published to your site
The code yous exercise to embed your HubSpot shape externally
A notification that is emailed to a ready listing of recipients when a visitor submits a form
The HubSpot tracking code installed to rail together with shop your shape submission information inward your CRM

Where is information collected yesteryear your shape submissions stored inward HubSpot?

Buyer personas
Your reports home
Deal records
Contact records

What is the payoff of using a form?

Forms aid yous approximate how interesting a slice of content is to your target audience.
Forms tin forcefulness out aid yous disqualify leads.
With forms collecting information for you, yous no longer demand to speak to sales.
Form submissions tin forcefulness out live used to boost the vanity metrics of your site.

What’s the divergence betwixt a shape together with a atomic number 82 flow?

Experience — forms are inbound. Lead flows are outbound.
Location — forms solely be on landing pages. Lead flows solely be on pillar pages.
Forms tin forcefulness out live used inward the awareness, consideration, together with conclusion stages of the buyer’s journey. Lead flows are solely used inward the conclusion phase of the buyer’s journey.
Experience — atomic number 82 flows are a CTA, landing page, together with give thank yous you page all inward one. Forms are portion of a larger conversion path.

What are the 2 most of import things to maintain inward heed when developing a HubSpot social media strategy? Choose two:

Using a gratuitous tool to railroad train dandy content
Knowing your buyer persona
Mapping your describe of piece of occupation concern goals to social objectives
Adding social media links to your website header together with footer
Connecting your social media accounts inward email

What is the Definition of segmentation?

Creating filters for your contacts based on similarities
Creating a segment based on buyer personas
Breaking upwards your contacts into smaller groups of similar people
Creating a static listing based on an imported listing of contacts

What are 3 examples of segments that every describe of piece of occupation concern should ideally have?

Subscribers, leads, customers
Leads, prospects, opted-out customers
Subscribers, customers, users
Unsubscribers, users, customers

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an illustration of which type of segment?

Active list
Saved filter
Static list
Saved list

True or false? You tin forcefulness out examine your marketing emails inward unlike electronic mail clients from inside the electronic mail editor.

True
False

When drafting an email, why would yous enable a spider web version of your email?

Enabling a spider web version of your electronic mail gives recipients the selection to opened upwards the electronic mail inward a spider web browser if their electronic mail client doesn’t homecoming it correctly.
Enabling a spider web version of your electronic mail helps yous create SEO amongst your electronic mail copy.
Some electronic mail clients require a spider web version to homecoming marketing emails.
You should non enable a spider web version of your email. This is non a best practice.

True or false? You tin forcefulness out ready a workflow goal on the principal workflows dashboard.

True
False

When should yous written report on your marketing motility performance?

Before a campaign
After a campaign
Throughout a campaign
Never

What is key to the success of your reporting?

Setting the right goals
Identifying the right success metrics
Having the right analytics inward place
A, B, together with C

What is a session?

a – A session tracks if the HubSpot tracking code has loaded on a page.
b – A session tracks all the interactions a visitor is having across your site until they have got been inactive for xxx minutes or more.
c – A session is anytime a visitor reaches your site from somewhere exterior of your website domain.
d – A session is anytime a visitor shares ane of your pages on social media.

True or false? Choosing to non exercise the Marketing Hub weblog tool to host your weblog volition create your Marketing Hub motility reporting less comprehensive.

True
False

Which is NOT an illustration of demographic information that tin forcefulness out aid convey value to your buyer persona research?

Age range
Geographical location
Shoe size
Income range

Fill inward the blank: Strive to select a essence theme amongst a monthly search mass that’s at to the lowest degree __________.

20
300
800
1,500

True or false? All assets should live built earlier creating a campaign.

True
False

Which of the next is a characteristic available to yous inward draft mode?

Adding a call-to-action
Italicizing text
Inserting an H2 or H3 header
Calling out a quoted sentence

True or false? When creating a novel page inward the CMS, it’s of import to select your championship carefully since it volition automatically travel the HTML championship of the published spider web page.

True
False

What is a landing page?

A unmarried page that covers all aspects of the topic, amongst room for to a greater extent than in-depth reporting
A pop-up form
The page typically encountered get-go on a website that normally contains links to the other pages of the site
Website pages that are designed to convert visitors into leads

In the HubSpot electronic mail dashboard, at that spot are 2 types of tabs that give yous to a greater extent than insight into how your emails are performing. What are they?

Manage together with Report
Manage together with Analyze
Post-Send Details together with Report
Analyze together with Report

What are the 3 ways yous tin forcefulness out add together recipients to your marketing emails?

a – Add a listing of contacts, add together private contacts, or salve the electronic mail equally a sales email.
b – Add a listing of contacts, add together private contacts, or salve the electronic mail equally a services email.
c – Add a listing of contacts, add together private contacts, or salve the electronic mail for automation.
d – Add private contacts, salve the electronic mail for automation, or salve the electronic mail equally a transactional email.

What were the master stages of the inbound marketing methodology?

Get Found, Close, Analyze
Get Found, Convert, Analyze
Convert, Close, Delight
Convert, Delight, Analyze

Which of the next should yous do earlier setting novel KPI goals?

Identify electrical flow performance for your KPIs.
Create a projection programme to encounter your goals.
Identify your areas of opportunity.
All of the above

True or false? You tin forcefulness out import contacts into HubSpot that are opted-out of communication.

True
False

True or false? Lead flows are outbound.

True
False

A(n) _______ listing tin forcefulness out aid yous gain an agreement of contacts who met a for certain criteria on a especial date. Then yous tin forcefulness out aspect dorsum at that listing after together with see contacts who may no longer encounter the criteria.

static
active
filtered
Moving

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