Hubspot Social Media 2018
HubSpot Social Media 2018
Build an inbound social media strategy that delights your customers in addition to grows your bottom line.
Which network has the longest life for a slice of content?
Facebook
Linkedin
Snapchat
Pinterest
True or false? H5N1 buyer persona is equally of import equally concern objectives when developing a social media strategy.
True
False
Why would you lot desire a service to aid you lot care in addition to discovery influence?
To aid you lot discovery what hashtags are working the best
To determine which channels are the most important
To know what type of client information to regularly monitor
To position individuals who remove maintain the biggest next in addition to high social clout
True or false? The best way to select the right social media tool is to holler back nigh your concern goals, in addition to so narrow downwards your choices based on that finish criteria.
True
False
What do senior leaders attention nigh when it comes to your social media plan? Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers
True or false? Simon Sinek says that people desire to purchase what you lot have. They don’t attention nigh what you lot believe.
True
False
True or False? In social media, a service grade understanding (SLA) refers to how much fourth dimension passes betwixt when a client reaches out in addition to when the companionship responds.
True
False
What is the biggest challenge that most social media practitioners have?
Hiring the right issue of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers
Which of the below is non 1 of the 5 types of social media models?
Distributed
Dandelion
Holistic
Hub in addition to Spoke
True or False? You should revisit your KPIs every xviii months.
True
False
When it comes to social listening, how do you lot know which social networks to start with?
Start alongside the social networks your buyer personas usage to larn nigh in addition to interact alongside brands.
Facebook has over ii billion monthly active users, so start there.
Create an concern human relationship on all of them, in addition to meet which ones your audience gravitates towards.
If you lot haven’t started your social presence past times now, unfortunately it’s likewise late.
How tin social media monitoring inform your sales in addition to production teams?
Your competitors’ marketing textile tin travel copied in addition to used for your ain production or service.
Your production squad tin explicate to customers precisely why they built that characteristic a for certain way.
Your sales squad tin remove heed to their closed/won deals in addition to discovery slap-up upsell opportunities via social listening.
Customer feedback, whether positive or negative, tin aid sales people in addition to production teams improve solve for the customer’s needs.
Why do you lot postulate to railroad train a concern instance for a novel social monitoring technology?
It’s an of import science for professionals to travel able to analyze in addition to communicate the render on investment expected from their requested budget.
So that later the investment is made, you lot tin travel dorsum in addition to meet whether it has lived upward to expectations.
To clearly outline the expected value gained from a software investment in addition to laid the expectation alongside your managing director of how you’ll realize that value.
Social monitoring engineering scientific discipline is peculiarly expensive in addition to hard to determine a render on investment.
What should you lot do if your contender has a large world blunder?
Send my sales squad to follow upward alongside every negative post nigh the incident so that nosotros tin remove maintain this chance to win their business.
Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
Maintain a helpful approach in addition to remove maintain empathy for the company’s missteps. Reply thoughtfully in addition to empathetically to posts where appropriate.
Stay completely soundless in addition to create for certain your companionship never experiences the same thing.
True or false? Content is alone used during the attract in addition to please stages of the inbound methodology.
True
False
Fill inwards the blank: Instagram stories are a slap-up way to _____________.
demonstrate complex concepts speedily in addition to easily
straight message a client to reply a question
deliver video podcasts
drive traffic in addition to engagement
Why are hashtags helpful?
To assist search, rail campaigns, in addition to to influence the creation of user-generated content.
To proceed rail of ephemeral content that disappears.
To demonstrate to executives the ability of organic attain on a slice of content.
All of the above.
When developing your brand’s tone, _______ is key.
timing
budget
context
personality
True or false? Jumping onto an unrelated hashtag to promote your textile is spammy.
True
False
True or false? The longer your social posts, the to a greater extent than probable that content volition travel seen in addition to re-shared.
True
False
Visual images are normally things similar ________. Choose all that apply.
photos
infographics
animated GIFs
illustrations
Which of the next is NOT an instance of active linguistic communication you lot should usage on a call-to-action?
“Subscribe here”
“Donate”
“More here”
“Watch”
True or false? Curating content agency publishing someone else’s content equally if it were your own.
True
False
“Real-time marketing” refers to:
Developing content on the wing for local, national, or global events happening online or offline.
Developing content on the wing for local, national, or global events happening online only.
Developing content on the wing for local, national, or global events happening offline only.
Developing content in addition to publishing it inwards the fourth dimension zone where the bulk of your target audience resides.
Let’s state you lot deport a content audit on your competitors in addition to meet that they’re having success alongside alive video, but you lot haven’t really tried alive video yet. What powerfulness you lot do?
Give upward – they’ve already won the space, in addition to it’s doubtful you lot tin grab upward at this point.
Immediately start doing alive video on every channel to remove maintain dorsum your audience.
Test out alive video on dissimilar channels, in addition to meet how your audience responds.
True or false? Humanizing your create gives you lot a competitive border because people similar making connections, in addition to they similar to invest their fourth dimension in addition to coin inwards people they tin relate to.
True
False
Voice refers to:
The distinct in addition to steady personality or style of your brand.
H5N1 item identity or icon that’s regarded equally an property to a company.
The moods in addition to attitudes of specific content pieces, which tin alter depending on the channel, the situation, in addition to the audience.
The laid of human characteristics that are attributed to a create name.
True or false? 12% of people generate 70% of the affect online.
True
False
True or false? Commissions for celebrity influencers are mostly 5% of the sale.
True
False
Which type of influencer powerfulness travel primarily behind the scenes inwards your marketing campaign?
Micro-influencers
Celebrity
Local
Content creators
Industry influencers
What is NOT a way that a create tin meet fiscal gain from doing social client service?
Increased sales
Less returns equally individuals do to a greater extent than self-service via social media
Saving coin on telephone telephone oculus interactions
Using a social media agency to deliver content to customers
True or false? H5N1 channel takeover, such equally letting an influencer run your Instagram or Twitter handgrip for a day, is a expert thought for brands.
True
False
What is a Social Media Service Level Agreement (SLA)?
H5N1 contract betwixt a service provider in addition to a client regarding the range of the in-person or over-the-phone service to travel provided
The understanding a companionship makes to commit to answering social media responses inwards a specific amount of time
H5N1 confidentiality understanding that creates a legal obligation to privacy in addition to compels those who concord to proceed whatever specified information obtained inwards social media secure
An understanding designed to regulate the human relationship betwixt a provider of social media marketing services in addition to a client for those services
Why should you lot trust the influencer in addition to give them creative license?
They’re famous.
They sympathize their audience in addition to what they want.
They powerfulness sabotage your create if you lot don’t allow them do things their way.
They powerfulness enlist their famous friends to aid your brand.
True or false? When you lot usage linguistic communication inwards your social responses that is likewise casual, you lot lose the honour of your audience.
True
False
True or false? It’s non a expert policy to delete all negative comments.
True
False
Why is user-generated content (UGC) so important? Choose all that apply.
UGC helps brands sympathize their target audience.
UGC improves site engagement in addition to fourth dimension spent on the website.
UGC provides agency for other users to connect, which in addition to so builds a stronger community.
UGC is inherently peer reviewed, making it to a greater extent than trustworthy.
What is social selling the inbound way?
When a salesperson sends a direct message to a novel follower alongside an offering or asking to travel to the company’s website
When a salesperson provides value past times offering thoughtful content in addition to answering questions for prospects
When a salesperson follows all a prospect’s social media channels in addition to tags them alongside regular production offers
When a salesperson supplements their social posts alongside digital advertising
True or false? “Earned” media is exposure your create has paid for, e.g., advertising or promotions.
True
False
True or false? Canned messages are a quick in addition to slow way to attain a broad audience inwards social media to discovery the right prospects.
True
False
Do brands remove maintain legal ownership over content that users generate nigh their brand?
Yes
No
Why is content moderation of import for user-generated campaigns?
To re-create the content for usage on the companionship website in addition to inwards other advertising
To engage the community in addition to wages those who travel higher upward in addition to beyond
To police pull whatever wrong usage of create logos in addition to assets
None of the above
When should a salesperson lay forth the sales pitch inwards social media?
After sufficient rapport has been built in addition to the client is looking for what you lot remove maintain to sell
After a prospect follows them dorsum on a social channel
After the outset casual conversation you lot remove maintain alongside the mortal inwards social media
H5N1 calendar month later you lot follow the prospect on social media
True or false? One-to-one engagement doesn’t final result inwards customers spending more.
True
False
True or false? Asking for reviews is something you lot should never do inwards social media.
True
False
Posting curated content on social shows your audience you’re committed to:
Creating value for them.
Posting alone your ain content.
Re-posting all the content that they percentage alongside you.
What do nosotros hateful when nosotros state you lot should post an “80/20 mix” on social media?
20% of your social content should promote your ain brand, in addition to 80% of your social content should travel anything that genuinely interests your audience in addition to engages them inwards conversations.
80% of your social content should promote your brand, in addition to 20% of your social content should travel anything that genuinely interests your audience in addition to engages them inwards conversations.
20% of your social content should travel video that interests your audience, in addition to 80% should travel content that promotes your brand.
True or false? If you’re posting the same content across dissimilar channels, create for certain you lot post them simultaneously—on the same days in addition to at the same times.
True
False
What did fashion create Burberry do to revolutionize how marketers usage social media?
Ran a massive Facebook induce to advertise their create to fans
Developed a highly successful world relations induce that used social media to percentage their messages
Invited their fans to percentage photos of their trench coat
Began working alongside a famous influencer to remove maintain over their Instagram feed
Which 1 of the next is NOT a way that UGC tin aid marketers?
Provide social proof in addition to amp upward your credibility
Boost SEO
Enable you lot to acquire past times advertising blockers because the content doesn’t come upward through similar a typical ad
Extend your budget
Provide deep insight into the effectiveness of your content mix
Which of the next is NOT a type of influencer?
Industry
Content creator
Attorney
Local
Celebrity
True or false? It’s necessary to deport a social media audit every 2-3 years.
True
False
What is a social media audit?
H5N1 hard facial expression at the information from all your social accounts in addition to the social conversations nigh your create in addition to your competitors.
H5N1 method to direct your audience inwards all channels to the best way they tin remove maintain a conversation alongside you.
H5N1 way to attain your customers in addition to prospects inwards unprecedented ways, alongside greater attain in addition to to a greater extent than specific targeting than ever before.
H5N1 tool to facial expression for unhappy customers of a contender in addition to attain out alongside an offering to help, hence generating leads.
Fill inwards the blank: “Facebook Ads is slap-up for targeting based on _______, patch Google AdWords targets based on your audience’s ________.
buyer stage; interests
problems; ideas
interests; intent
In what phase of the buyer’s journeying would an promotion for a gratuitous lawsuit of your production travel most appropriate?
Consideration stage
Decision stage
Awareness stage
Evaluation stage
True or false? It’s ever improve to target your ads towards equally broad a grouping of people equally possible.
True
False
Which of the next would non contribute to advertising fatigue?
Using the same icon on your advertising for over a month
Using alone Facebook for your advertising strategy
Offering the same ebook inwards your advertising for ii months straight
All of these would contribute to advertising fatigue
An advertising for your upcoming webinar on network safety should atomic number 82 people straight to ___________.
a spider web log post on network security
your abode page
a landing page where they tin speedily sign upward for the webinar
your About Us page
You bid $5.00 on a click on your Facebook ad. The side past times side highest bidder alone pays $3.00 to target an advertising at the exact same audience. How much volition Facebook create you lot pay to win the bid?
$2.99
$3.00
$3.01
$5.00
The issue of leads you lot generate that really travel paying customers is known equally your ________.
average conversion rate
average lead-to-customer rate
average revenue
average lifetime value of a customer
Which 1 of the below choices is NOT a argue you lot should travel standard your social media ROI?
Prove the value of social media inside your organization.
Show how social media tin affect all departments, ranging beyond Marketing in addition to Sales to HR to Engineering to PR.
Show influencers how enticing it would travel to piece of job alongside your company.
Understand in addition to mensurate create reputation in addition to gain command of that conversation.
You’re starting a projection in addition to don’t remove maintain a past times induce to usage equally a benchmark. How tin you lot secure executive buy-in?
Research the costs of agencies that tin do the work.
Consider manufacture enquiry to dorsum upward your plan.
Position your computer program equally an experiment or pilot.
Create a robust PowerPoint alongside statistics to dorsum upward your plan
True or false? When standard your social media ROI, you lot calculate the effectiveness of an activity past times dividing the internet income past times the terms of this activity in addition to multiplying it past times 100.
True
False
Why do you lot postulate to usage leading indicators of revenue success when calculating ROI on your social media strategy?
It’s hard to know how much revenue is generated from a sale that originates from a social media campaign.
It tin travel months earlier you’ve unopen novel customers from a social media campaign.
Understanding how you lot stack upward to your contest tin aid you lot pin in addition to create improve concern decisions.
Calculating ROI on social media is super hard to prove.
True or False? To implement an effective social media strategy, you lot remove maintain to travel aware of the legal challenges, non ethical ones.
True
False
A(n) ________ outlines guidelines in addition to best practices for employees to follow on social media.
crisis plan
advocacy plan
social media policy
What’s the outset stair organizations in addition to brands postulate to remove maintain when establishing a social media policy?
Educate employees on the importance of having a social media policy for all squad members inside the organization.
Reward the employees who are shining stars in addition to are doing the right things on social media.
Research best instance studies for brands that are using social media policies effectively.
Determine what non to do for social media policies for employees.
What is NOT an instance of a social media crisis?
Employees going rogue on social media
H5N1 celebrity posting an update that sparks outrage
H5N1 hack into a Twitter concern human relationship for a major brand
These are all examples of a social media crisis.
True or false? Evaluating the squad dynamics in addition to how each fellow member did inwards the crisis along alongside analyzing the reactions, KPIs, in addition to overall response to the crisis happens during the response stage.
True
False
There are for certain actions that postulate to travel taken into consideration for a social media crisis. What’s an activity you lot should avoid?
Pausing marketing emails
Sending out promotional sponsored posts in addition to tweets during a crisis
Assessing the planned blogging in addition to induce schedule for appropriateness
Creating a spider web log post to address the province of affairs equally needed
There are many benefits to having a social media strategy. Which reply is NOT 1 of them?
Social media helps you lot expand your other marketing efforts.
Social media helps you lot attract buyers.
Social media helps you lot shipping improve emails.
Social media is a key driver for word-of-mouth marketing.
On which social network should you lot percentage content most frequently?
Facebook
LinkedIn
Twitter
Pinterest
Which KPI is most probable to travel a vanity metric?
Reach
Engagement
Return on Investment (ROI)
Retention in addition to loyalty
Which of these KPIs demonstrate engagement? Choose all that apply.
Direct sales revenue from social media
Mentions
Sharing in addition to retweets
Likes or Favorites
Customer satisfaction
What’s the deviation betwixt social listening in addition to social monitoring?
Social listening centralizes conversations nigh your create so that you lot tin bring together them, patch social monitoring measures reputation from higher- grade perspective.
Social listening involves answering in addition to responding to specifically back upward questions, patch social monitoring is for the operate of marketing word in addition to research.
Social listening tin alone travel done natively inside each social media site, whereas social monitoring requires engineering scientific discipline to aggregate catch from diverse places.
Social listening is done past times your sales squad to discovery novel opportunities, patch social monitoring is done past times your marketing squad to larn what competitors are doing.
How tin social media listening increase client advocacy?
Responding alone to positive social posts in addition to re-sharing them tells the remainder of your followers how slap-up you lot are.
Responding alone to negative social posts alongside helpful, knowledgeable responses shows that you lot care.
Responding to social posts—whether they’re positive or negative— shows that you’re listening, in addition to your customers are beingness heard.
Responding to a social post inside 1 hr shows that your companionship is total of social-savvy whipper snappers.
True or false? Social listening tin aid you lot discovery leads.
True
False
Why are UTM parameters so valuable to your social listening in addition to monitoring program?
They aid my pages charge faster via social networks.
They rail who initially shared my company’s content out on social media.
They allow me to rail where traffic is coming from on social media.
They’re really only a nice-to-have for large marketing campaigns.
If you lot don’t remove maintain your _____________ inwards remove heed equally you’re developing content in addition to social campaigns, in addition to so you lot belike aren’t using social equally effectively equally you lot could be.
competitors
revenue targets
concern goals in addition to buyer personas
budget
True or false? You should create for certain experimentation is ingrained inwards your strategic plan.
True
False
Which of the below is NOT 1 of the 3 factors determining how an influencer tin affect behavior?
Relevance
Reach
Resonance
Recognition
True or false? Your induce should also aid the influencer create say-so in addition to farther their ain content or reach.
True
False
How much of the buyer’s journeying is digital?
20%
52%
90%
67%
Why should you lot beak straight alongside your social followers in addition to prospects?
Build your brand
Increase client loyalty
Improve reputation
All of the above
True or false? Selling to prospects past times messaging them on Facebook could travel seen equally invading their private space.
True
False
What is 1 of the major benefits of Facebook Lead Ads?
Facebook volition serve these ads on Pinterest inwards add-on to Facebook.
They alone serve your ads to a small-scale grouping of highly qualified people.
The pre-filled shape inwards Facebook makes it super slow for your audience to convert on—especially on mobile.
They’re optimized for a desktop audience, which is proven to convert improve than mobile users.
True or false? The globe has changed in addition to so has how nosotros holler back nigh inbound, which is why advertising should travel considered business office of your marketing playbook.
True
False
Which of the next social media expenses do you lot desire to rail so you lot tin calculate ROI on your marketing campaigns? Choose all that apply.
Work hours
Agency or freelance costs
Social media software in addition to services
Content evolution expenses
Advertising costs
What should you lot do to secure executive buy-in if you’re starting a social media projection in addition to don’t remove maintain a past times induce to usage equally a benchmark?
Research the costs of agencies that tin do the work.
Consider manufacture enquiry to dorsum upward your plan.
Position your computer program equally an experiment or pilot.
Create a robust PowerPoint alongside statistics to dorsum upward your plan
True or False? The Holistic model is the most mutual social squad construction used past times organizations today.
True
False
Why do stakeholders affair equally you lot start to railroad train your squad structure?
Stakeholders aid you lot computer program for the future.
Stakeholder needs may travel the same equally your needs in addition to their buy-in may aid you lot influence senior leaders.
Stakeholders aid you lot create upward one's remove heed if you lot postulate to railroad train a squad to aid you lot do social advertising.
Stakeholders aid you lot determine how social media for your companionship volition alter inwards the side past times side year, 3 years, or 5 years.
Why should you lot travel careful nigh monitoring competitors?
Your competitors tin tell when you’re monitoring them, in addition to they may acquire offended in addition to retaliate.
It’s slow to acquire consumed alongside competitive word in addition to lose sight of your unique strategy in addition to customer.
Competitors aren’t the alone argue people don’t purchase your production or service.
Competitive word is best used for highly competitive markets only.
The _________ phase focuses on creating message maps in addition to listening protocols on social media.
preparation
recovery
response
crisis
True or false? Social media helps people experience INFORMED past times helping them larn novel things, remain upward to appointment on topics that affair to them, in addition to discovery novel ideas in addition to trends.
True
False
What is the master copy do goodness of using animated GIFs inwards social content?
They aid you lot create calorie-free of what would otherwise experience similar serious content.
They aid you lot demonstrate complex concepts speedily in addition to easily.
They aid you lot demo how culturally in-touch you lot are.
Build an inbound social media strategy that delights your customers in addition to grows your bottom line.
Which network has the longest life for a slice of content?
Snapchat
True or false? H5N1 buyer persona is equally of import equally concern objectives when developing a social media strategy.
True
False
Why would you lot desire a service to aid you lot care in addition to discovery influence?
To aid you lot discovery what hashtags are working the best
To determine which channels are the most important
To know what type of client information to regularly monitor
To position individuals who remove maintain the biggest next in addition to high social clout
True or false? The best way to select the right social media tool is to holler back nigh your concern goals, in addition to so narrow downwards your choices based on that finish criteria.
True
False
What do senior leaders attention nigh when it comes to your social media plan? Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers
True or false? Simon Sinek says that people desire to purchase what you lot have. They don’t attention nigh what you lot believe.
True
False
True or False? In social media, a service grade understanding (SLA) refers to how much fourth dimension passes betwixt when a client reaches out in addition to when the companionship responds.
True
False
What is the biggest challenge that most social media practitioners have?
Hiring the right issue of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers
Which of the below is non 1 of the 5 types of social media models?
Distributed
Dandelion
Holistic
Hub in addition to Spoke
True or False? You should revisit your KPIs every xviii months.
True
False
When it comes to social listening, how do you lot know which social networks to start with?
Start alongside the social networks your buyer personas usage to larn nigh in addition to interact alongside brands.
Facebook has over ii billion monthly active users, so start there.
Create an concern human relationship on all of them, in addition to meet which ones your audience gravitates towards.
If you lot haven’t started your social presence past times now, unfortunately it’s likewise late.
How tin social media monitoring inform your sales in addition to production teams?
Your competitors’ marketing textile tin travel copied in addition to used for your ain production or service.
Your production squad tin explicate to customers precisely why they built that characteristic a for certain way.
Your sales squad tin remove heed to their closed/won deals in addition to discovery slap-up upsell opportunities via social listening.
Customer feedback, whether positive or negative, tin aid sales people in addition to production teams improve solve for the customer’s needs.
Why do you lot postulate to railroad train a concern instance for a novel social monitoring technology?
It’s an of import science for professionals to travel able to analyze in addition to communicate the render on investment expected from their requested budget.
So that later the investment is made, you lot tin travel dorsum in addition to meet whether it has lived upward to expectations.
To clearly outline the expected value gained from a software investment in addition to laid the expectation alongside your managing director of how you’ll realize that value.
Social monitoring engineering scientific discipline is peculiarly expensive in addition to hard to determine a render on investment.
What should you lot do if your contender has a large world blunder?
Send my sales squad to follow upward alongside every negative post nigh the incident so that nosotros tin remove maintain this chance to win their business.
Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
Maintain a helpful approach in addition to remove maintain empathy for the company’s missteps. Reply thoughtfully in addition to empathetically to posts where appropriate.
Stay completely soundless in addition to create for certain your companionship never experiences the same thing.
True or false? Content is alone used during the attract in addition to please stages of the inbound methodology.
True
False
Fill inwards the blank: Instagram stories are a slap-up way to _____________.
demonstrate complex concepts speedily in addition to easily
straight message a client to reply a question
deliver video podcasts
drive traffic in addition to engagement
Why are hashtags helpful?
To assist search, rail campaigns, in addition to to influence the creation of user-generated content.
To proceed rail of ephemeral content that disappears.
To demonstrate to executives the ability of organic attain on a slice of content.
All of the above.
When developing your brand’s tone, _______ is key.
timing
budget
context
personality
True or false? Jumping onto an unrelated hashtag to promote your textile is spammy.
True
False
True or false? The longer your social posts, the to a greater extent than probable that content volition travel seen in addition to re-shared.
True
False
Visual images are normally things similar ________. Choose all that apply.
photos
infographics
animated GIFs
illustrations
Which of the next is NOT an instance of active linguistic communication you lot should usage on a call-to-action?
“Subscribe here”
“Donate”
“More here”
“Watch”
True or false? Curating content agency publishing someone else’s content equally if it were your own.
True
False
“Real-time marketing” refers to:
Developing content on the wing for local, national, or global events happening online or offline.
Developing content on the wing for local, national, or global events happening online only.
Developing content on the wing for local, national, or global events happening offline only.
Developing content in addition to publishing it inwards the fourth dimension zone where the bulk of your target audience resides.
Let’s state you lot deport a content audit on your competitors in addition to meet that they’re having success alongside alive video, but you lot haven’t really tried alive video yet. What powerfulness you lot do?
Give upward – they’ve already won the space, in addition to it’s doubtful you lot tin grab upward at this point.
Immediately start doing alive video on every channel to remove maintain dorsum your audience.
Test out alive video on dissimilar channels, in addition to meet how your audience responds.
True or false? Humanizing your create gives you lot a competitive border because people similar making connections, in addition to they similar to invest their fourth dimension in addition to coin inwards people they tin relate to.
True
False
Voice refers to:
The distinct in addition to steady personality or style of your brand.
H5N1 item identity or icon that’s regarded equally an property to a company.
The moods in addition to attitudes of specific content pieces, which tin alter depending on the channel, the situation, in addition to the audience.
The laid of human characteristics that are attributed to a create name.
True or false? 12% of people generate 70% of the affect online.
True
False
True or false? Commissions for celebrity influencers are mostly 5% of the sale.
True
False
Which type of influencer powerfulness travel primarily behind the scenes inwards your marketing campaign?
Micro-influencers
Celebrity
Local
Content creators
Industry influencers
What is NOT a way that a create tin meet fiscal gain from doing social client service?
Increased sales
Less returns equally individuals do to a greater extent than self-service via social media
Saving coin on telephone telephone oculus interactions
Using a social media agency to deliver content to customers
True or false? H5N1 channel takeover, such equally letting an influencer run your Instagram or Twitter handgrip for a day, is a expert thought for brands.
True
False
What is a Social Media Service Level Agreement (SLA)?
H5N1 contract betwixt a service provider in addition to a client regarding the range of the in-person or over-the-phone service to travel provided
The understanding a companionship makes to commit to answering social media responses inwards a specific amount of time
H5N1 confidentiality understanding that creates a legal obligation to privacy in addition to compels those who concord to proceed whatever specified information obtained inwards social media secure
An understanding designed to regulate the human relationship betwixt a provider of social media marketing services in addition to a client for those services
Why should you lot trust the influencer in addition to give them creative license?
They’re famous.
They sympathize their audience in addition to what they want.
They powerfulness sabotage your create if you lot don’t allow them do things their way.
They powerfulness enlist their famous friends to aid your brand.
True or false? When you lot usage linguistic communication inwards your social responses that is likewise casual, you lot lose the honour of your audience.
True
False
True or false? It’s non a expert policy to delete all negative comments.
True
False
Why is user-generated content (UGC) so important? Choose all that apply.
UGC helps brands sympathize their target audience.
UGC improves site engagement in addition to fourth dimension spent on the website.
UGC provides agency for other users to connect, which in addition to so builds a stronger community.
UGC is inherently peer reviewed, making it to a greater extent than trustworthy.
What is social selling the inbound way?
When a salesperson sends a direct message to a novel follower alongside an offering or asking to travel to the company’s website
When a salesperson provides value past times offering thoughtful content in addition to answering questions for prospects
When a salesperson follows all a prospect’s social media channels in addition to tags them alongside regular production offers
When a salesperson supplements their social posts alongside digital advertising
True or false? “Earned” media is exposure your create has paid for, e.g., advertising or promotions.
True
False
True or false? Canned messages are a quick in addition to slow way to attain a broad audience inwards social media to discovery the right prospects.
True
False
Do brands remove maintain legal ownership over content that users generate nigh their brand?
Yes
No
Why is content moderation of import for user-generated campaigns?
To re-create the content for usage on the companionship website in addition to inwards other advertising
To engage the community in addition to wages those who travel higher upward in addition to beyond
To police pull whatever wrong usage of create logos in addition to assets
None of the above
When should a salesperson lay forth the sales pitch inwards social media?
After sufficient rapport has been built in addition to the client is looking for what you lot remove maintain to sell
After a prospect follows them dorsum on a social channel
After the outset casual conversation you lot remove maintain alongside the mortal inwards social media
H5N1 calendar month later you lot follow the prospect on social media
True or false? One-to-one engagement doesn’t final result inwards customers spending more.
True
False
True or false? Asking for reviews is something you lot should never do inwards social media.
True
False
Posting curated content on social shows your audience you’re committed to:
Creating value for them.
Posting alone your ain content.
Re-posting all the content that they percentage alongside you.
What do nosotros hateful when nosotros state you lot should post an “80/20 mix” on social media?
20% of your social content should promote your ain brand, in addition to 80% of your social content should travel anything that genuinely interests your audience in addition to engages them inwards conversations.
80% of your social content should promote your brand, in addition to 20% of your social content should travel anything that genuinely interests your audience in addition to engages them inwards conversations.
20% of your social content should travel video that interests your audience, in addition to 80% should travel content that promotes your brand.
True or false? If you’re posting the same content across dissimilar channels, create for certain you lot post them simultaneously—on the same days in addition to at the same times.
True
False
What did fashion create Burberry do to revolutionize how marketers usage social media?
Ran a massive Facebook induce to advertise their create to fans
Developed a highly successful world relations induce that used social media to percentage their messages
Invited their fans to percentage photos of their trench coat
Began working alongside a famous influencer to remove maintain over their Instagram feed
Which 1 of the next is NOT a way that UGC tin aid marketers?
Provide social proof in addition to amp upward your credibility
Boost SEO
Enable you lot to acquire past times advertising blockers because the content doesn’t come upward through similar a typical ad
Extend your budget
Provide deep insight into the effectiveness of your content mix
Which of the next is NOT a type of influencer?
Industry
Content creator
Attorney
Local
Celebrity
True or false? It’s necessary to deport a social media audit every 2-3 years.
True
False
What is a social media audit?
H5N1 hard facial expression at the information from all your social accounts in addition to the social conversations nigh your create in addition to your competitors.
H5N1 method to direct your audience inwards all channels to the best way they tin remove maintain a conversation alongside you.
H5N1 way to attain your customers in addition to prospects inwards unprecedented ways, alongside greater attain in addition to to a greater extent than specific targeting than ever before.
H5N1 tool to facial expression for unhappy customers of a contender in addition to attain out alongside an offering to help, hence generating leads.
Fill inwards the blank: “Facebook Ads is slap-up for targeting based on _______, patch Google AdWords targets based on your audience’s ________.
buyer stage; interests
problems; ideas
interests; intent
In what phase of the buyer’s journeying would an promotion for a gratuitous lawsuit of your production travel most appropriate?
Consideration stage
Decision stage
Awareness stage
Evaluation stage
True or false? It’s ever improve to target your ads towards equally broad a grouping of people equally possible.
True
False
Which of the next would non contribute to advertising fatigue?
Using the same icon on your advertising for over a month
Using alone Facebook for your advertising strategy
Offering the same ebook inwards your advertising for ii months straight
All of these would contribute to advertising fatigue
An advertising for your upcoming webinar on network safety should atomic number 82 people straight to ___________.
a spider web log post on network security
your abode page
a landing page where they tin speedily sign upward for the webinar
your About Us page
You bid $5.00 on a click on your Facebook ad. The side past times side highest bidder alone pays $3.00 to target an advertising at the exact same audience. How much volition Facebook create you lot pay to win the bid?
$2.99
$3.00
$3.01
$5.00
The issue of leads you lot generate that really travel paying customers is known equally your ________.
average conversion rate
average lead-to-customer rate
average revenue
average lifetime value of a customer
Which 1 of the below choices is NOT a argue you lot should travel standard your social media ROI?
Prove the value of social media inside your organization.
Show how social media tin affect all departments, ranging beyond Marketing in addition to Sales to HR to Engineering to PR.
Show influencers how enticing it would travel to piece of job alongside your company.
Understand in addition to mensurate create reputation in addition to gain command of that conversation.
You’re starting a projection in addition to don’t remove maintain a past times induce to usage equally a benchmark. How tin you lot secure executive buy-in?
Research the costs of agencies that tin do the work.
Consider manufacture enquiry to dorsum upward your plan.
Position your computer program equally an experiment or pilot.
Create a robust PowerPoint alongside statistics to dorsum upward your plan
True or false? When standard your social media ROI, you lot calculate the effectiveness of an activity past times dividing the internet income past times the terms of this activity in addition to multiplying it past times 100.
True
False
Why do you lot postulate to usage leading indicators of revenue success when calculating ROI on your social media strategy?
It’s hard to know how much revenue is generated from a sale that originates from a social media campaign.
It tin travel months earlier you’ve unopen novel customers from a social media campaign.
Understanding how you lot stack upward to your contest tin aid you lot pin in addition to create improve concern decisions.
Calculating ROI on social media is super hard to prove.
True or False? To implement an effective social media strategy, you lot remove maintain to travel aware of the legal challenges, non ethical ones.
True
False
A(n) ________ outlines guidelines in addition to best practices for employees to follow on social media.
crisis plan
advocacy plan
social media policy
What’s the outset stair organizations in addition to brands postulate to remove maintain when establishing a social media policy?
Educate employees on the importance of having a social media policy for all squad members inside the organization.
Reward the employees who are shining stars in addition to are doing the right things on social media.
Research best instance studies for brands that are using social media policies effectively.
Determine what non to do for social media policies for employees.
What is NOT an instance of a social media crisis?
Employees going rogue on social media
H5N1 celebrity posting an update that sparks outrage
H5N1 hack into a Twitter concern human relationship for a major brand
These are all examples of a social media crisis.
True or false? Evaluating the squad dynamics in addition to how each fellow member did inwards the crisis along alongside analyzing the reactions, KPIs, in addition to overall response to the crisis happens during the response stage.
True
False
There are for certain actions that postulate to travel taken into consideration for a social media crisis. What’s an activity you lot should avoid?
Pausing marketing emails
Sending out promotional sponsored posts in addition to tweets during a crisis
Assessing the planned blogging in addition to induce schedule for appropriateness
Creating a spider web log post to address the province of affairs equally needed
There are many benefits to having a social media strategy. Which reply is NOT 1 of them?
Social media helps you lot expand your other marketing efforts.
Social media helps you lot attract buyers.
Social media helps you lot shipping improve emails.
Social media is a key driver for word-of-mouth marketing.
On which social network should you lot percentage content most frequently?
Which KPI is most probable to travel a vanity metric?
Reach
Engagement
Return on Investment (ROI)
Retention in addition to loyalty
Which of these KPIs demonstrate engagement? Choose all that apply.
Direct sales revenue from social media
Mentions
Sharing in addition to retweets
Likes or Favorites
Customer satisfaction
What’s the deviation betwixt social listening in addition to social monitoring?
Social listening centralizes conversations nigh your create so that you lot tin bring together them, patch social monitoring measures reputation from higher- grade perspective.
Social listening involves answering in addition to responding to specifically back upward questions, patch social monitoring is for the operate of marketing word in addition to research.
Social listening tin alone travel done natively inside each social media site, whereas social monitoring requires engineering scientific discipline to aggregate catch from diverse places.
Social listening is done past times your sales squad to discovery novel opportunities, patch social monitoring is done past times your marketing squad to larn what competitors are doing.
How tin social media listening increase client advocacy?
Responding alone to positive social posts in addition to re-sharing them tells the remainder of your followers how slap-up you lot are.
Responding alone to negative social posts alongside helpful, knowledgeable responses shows that you lot care.
Responding to social posts—whether they’re positive or negative— shows that you’re listening, in addition to your customers are beingness heard.
Responding to a social post inside 1 hr shows that your companionship is total of social-savvy whipper snappers.
True or false? Social listening tin aid you lot discovery leads.
True
False
Why are UTM parameters so valuable to your social listening in addition to monitoring program?
They aid my pages charge faster via social networks.
They rail who initially shared my company’s content out on social media.
They allow me to rail where traffic is coming from on social media.
They’re really only a nice-to-have for large marketing campaigns.
If you lot don’t remove maintain your _____________ inwards remove heed equally you’re developing content in addition to social campaigns, in addition to so you lot belike aren’t using social equally effectively equally you lot could be.
competitors
revenue targets
concern goals in addition to buyer personas
budget
True or false? You should create for certain experimentation is ingrained inwards your strategic plan.
True
False
Which of the below is NOT 1 of the 3 factors determining how an influencer tin affect behavior?
Relevance
Reach
Resonance
Recognition
True or false? Your induce should also aid the influencer create say-so in addition to farther their ain content or reach.
True
False
How much of the buyer’s journeying is digital?
20%
52%
90%
67%
Why should you lot beak straight alongside your social followers in addition to prospects?
Build your brand
Increase client loyalty
Improve reputation
All of the above
True or false? Selling to prospects past times messaging them on Facebook could travel seen equally invading their private space.
True
False
What is 1 of the major benefits of Facebook Lead Ads?
Facebook volition serve these ads on Pinterest inwards add-on to Facebook.
They alone serve your ads to a small-scale grouping of highly qualified people.
The pre-filled shape inwards Facebook makes it super slow for your audience to convert on—especially on mobile.
They’re optimized for a desktop audience, which is proven to convert improve than mobile users.
True or false? The globe has changed in addition to so has how nosotros holler back nigh inbound, which is why advertising should travel considered business office of your marketing playbook.
True
False
Which of the next social media expenses do you lot desire to rail so you lot tin calculate ROI on your marketing campaigns? Choose all that apply.
Work hours
Agency or freelance costs
Social media software in addition to services
Content evolution expenses
Advertising costs
What should you lot do to secure executive buy-in if you’re starting a social media projection in addition to don’t remove maintain a past times induce to usage equally a benchmark?
Research the costs of agencies that tin do the work.
Consider manufacture enquiry to dorsum upward your plan.
Position your computer program equally an experiment or pilot.
Create a robust PowerPoint alongside statistics to dorsum upward your plan
True or False? The Holistic model is the most mutual social squad construction used past times organizations today.
True
False
Why do stakeholders affair equally you lot start to railroad train your squad structure?
Stakeholders aid you lot computer program for the future.
Stakeholder needs may travel the same equally your needs in addition to their buy-in may aid you lot influence senior leaders.
Stakeholders aid you lot create upward one's remove heed if you lot postulate to railroad train a squad to aid you lot do social advertising.
Stakeholders aid you lot determine how social media for your companionship volition alter inwards the side past times side year, 3 years, or 5 years.
Why should you lot travel careful nigh monitoring competitors?
Your competitors tin tell when you’re monitoring them, in addition to they may acquire offended in addition to retaliate.
It’s slow to acquire consumed alongside competitive word in addition to lose sight of your unique strategy in addition to customer.
Competitors aren’t the alone argue people don’t purchase your production or service.
Competitive word is best used for highly competitive markets only.
The _________ phase focuses on creating message maps in addition to listening protocols on social media.
preparation
recovery
response
crisis
True or false? Social media helps people experience INFORMED past times helping them larn novel things, remain upward to appointment on topics that affair to them, in addition to discovery novel ideas in addition to trends.
True
False
What is the master copy do goodness of using animated GIFs inwards social content?
They aid you lot create calorie-free of what would otherwise experience similar serious content.
They aid you lot demonstrate complex concepts speedily in addition to easily.
They aid you lot demo how culturally in-touch you lot are.
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