Pink Shoes For Men Is The Keyword You Lot Are Bidding On. Which Search Inquiry Volition Trigger Your Advertising To Appear?
"pink shoes for men" is the keyword y'all are bidding on. Which search question volition trigger your yell to appear?
A) pink shoes for men
B) pinkie shoes for men
C) shoes for men
In Yandex.Direct, y'all tin utilization especial symbols in addition to operators to refine a keyword, negative keyword or search question in the keyword statistics service. You tin combine operators.
 | Tutorial video. How to utilization jibe types Watch video |
In your yell text y'all tin utilization mathematical symbols (such every bit +, -, =, /, * in addition to %), punctuation marks, apostrophes in addition to hashtags. The utilization of these characters must live logical.
Certain characters inward ads tin piece of occupation every bit operators. For example
#word# will role every bit a placeholder so that a keyword appears inward identify of the give-and-take that is nested betwixt ##.How operators work
The tabular array below lists all the operators. It also shows examples of keywords in addition to search queries that volition or volition non trigger your ads.
Operator | What it does | Keyword example | When nosotros present ads |
|---|---|---|---|
! | Matches the shape of the give-and-take (case, number, in addition to tense). | |  buy wholesale appliance buy appliances wholesale |
+ | Matches halt words (auxiliary parts of speech, pronouns, in addition to whatsoever words that create non add together pregnant on their own). | | work from home work at home work home |
" " | Matches the exact expose of words. Ads are triggered past times search queries that incorporate the keyword without whatsoever additional words. Repeated words are considered i word. | | buy car car buy buy ruby-red car |
More information | buy automobile at showroom moscow buy showroom automobile inward moscow buy kia automobile showroom moscow | ||
[] | Matches the companionship of words. This operate volition jibe whatsoever of grammatical forms in addition to halt words constitute within the []. | | tickets from london to paris airline tickets from london to paris tickets from paris to london tickets london paris tickets from london to CDG paris |
() and | | Groups words inward complex search queries. | | buy automobile cheap buy automobile online |
In the keyword statistics service, operators entirely piece of occupation on the By keyword and By region tabs.
Recommendations for use
If y'all don't utilization operators, your yell powerfulness live triggered past times search queries that aren't related to your production or service. The tabular array below shows examples of cases when operators should live used.
Case | Keyword example | When nosotros present ads |
|---|---|---|
You sell gear (clothing in addition to accessories) for cross-country cycling, in addition to y'all don't desire to present ads to people looking for gears (spare parts). | | biking gear bike gear bicycle gears gears for bikes |
You don't desire to present an bespeak pruning shears to people who are looking for prunes. | | buy prunes buy prunes online buy pruning shears buy pruning tools |
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