Platforms - 2018 Smart Assessment Bear Witness Answers - University For Ads
Platforms - 2018 Smart Assessment Answers - Academy of Ads
Stay upward to speed on the latest platforms products together with trends from Google. Learn nigh Google's offerings inwards the ad-tech infinite together with how our integrated technology tin assistance you lot accomplish your marketing goals.
What is a type of information aggregated from a diversity of suppliers together with and hence curated into targetable segments?
DoubleClick Search allows advertisers to purchase media on Facebook together with Twitter.
This type of Google audience is composed of users who are actively intending to purchase for sure products or services inwards the close hereafter or accept a high propensity to purchase if they honor the right production or offer.
How does programmatic produce goodness advertisers?
DoubleClick Search allows advertisers to command their organic listings.
What’s Google’s creative HTML authoring tool called?
Which platform should publishers utilization to define the areas of their website that they tin sell equally promotion space?
DoubleClick Search allows advertisers to import information from non-Google search engines.
Which Google audience captures users who accept demonstrated a qualified together with recent involvement inwards a given topic?
Demographic
Similar Audiences
Affinity
In-Market
By default, DoubleClick Search volition favor Google inventory.
What argue would a client desire to utilization GDN over DBM?
Customization
New-to-display features
Advanced controls
Access to exclusive inventory via deals
DoubleClick Campaign Manager allows advertisers to construct rich, interactive ads.
True
False
Influenza A virus subtype H5N1 trading desk is the same equally a need side platform.
True
False
What should an advertiser utilization to rail digital campaigns across channels?
Demand side platform
Data administration platform
Publisher promotion server
Advertiser promotion server
Search administration platforms exclusively access search engines together with don’t offering social or display functionality.
True
False
What platform allows advertisers to assemble valuable insights into how users interact amongst their site or application?
Google Analytics 360 is the free, entry-level analytics platforms.
How would DoubleClick Bid Manager best last classified?
What is Google's DSP?
Identify the type of promotion format that is typically amount covert together with covers the whole existent estate, typically inwards mobile app.
Personally identifiable information (PII data) such equally name, email, telephone issue together with mailing address are examples of third-party data.
True
False
Identify the interface where publishers log-in to command their campaigns together with written report on performance.
Ad server
Supply-side platforms (SSP)
Demand side platform (DSP)
Search engine
What is Google's creative platform for edifice dynamic creative?
Appnexus is an instance of a stack player.
Google has an affiliate marketing platform.
True
False
Select the platform that allows advertisers to combine information feeds for reporting together with visualization.
Google Analytics 360
DoubleClick Campaign Manager
Google Data Studio
Google Tag Manager
What does "DSP" stands for?
What's the term for when publisher promotion servers are used to upload the creative from advertisers?
DoubleClick's sell-side solutions produce goodness from beingness integrated amongst the buy-side solutions.
Google Web Designer allows clients to writer custom, interactive HTML5 creative.
Using both DFP together with AdX allows publishers to utilization advanced features such equally dynamic allocation.
Criteo is an instance of a betoken player.
False
True
Attribution 360 tin assistance advertisers run into the comport on of their TV campaigns.
True
False
What is the DoubleCIick advertiser promotion server called?
Advertisers tin import their create information from DCM into GA360.
An advertiser is using Google Analytics 360 tin utilization first-party, Google Audiences, together with DoubleClick audience data.
Which of the next does DoubleClick Studio assistance advertisers do?
Create a dynamic feed to command dissimilar creative variations beingness shown to dissimilar audiences
Build custom HTML5 creative assets
Set upward programmatic campaigns to target specific audiences
Traffic the campaigns together with ship to publishers
Which platform type tin an advertiser utilization to rail fourth dimension spent on their site?
Data Management
Analytics Tool
Audience Management
Tag Management
DBM is the exclusively need side platform amongst access to YouTube's TrueView format
True
False
Some clients utilization both the AdWords together with DS interface.
False
True
Which 1 of these companies offers a rival to DoubleClick Search?
What's or hence other term for the publisher side of media transactions?
Down-side
Up-side
Buy-side
Sell-side
Influenza A virus subtype H5N1 publisher promotion server allows publishers to behaviour which of next activities?
Search Engine Management
Keyword Management
Social Media Management
Inventory Management
What’s the yell of Google’s search administration platform?
Dart Search
Duck Duck Go
Marin Software
DoubleClick Search
Influenza A virus subtype H5N1 publisher’s most valuable property is the audience it has access to.
True
False
First-party information is defined equally information owned past times the advertiser together with collected from online together with offline sources.
In a programmatic auction, the winning bidder is the 1 amongst the highest score when the character score together with bid are combined.
True
False
DoubleClick Bid Manager is restricted to buying Google Media.
True
False
Which type of promotion format matches the expect together with experience of a publisher's site/app?
What is Google's firm solution for tracking website engagement?
DoubleClick Campaign Manager
Google Analytics 360
Google Tag Manager 360
Google Surveys 360
What's the best Definition for programmatic?
Display advertising
Platform to connect multiple inventory sources
Artificial intelligence
Automated media buying
What is Google's solution for deploying pixels across a website?
Which of the next is the online marketplace for the buying together with selling of programmatic ads?
Ad exchange
Campaign manager
Demand side platform
Ad server
Identify ALL of the platforms that offering attribution analysis.
DoubleClick Campaign Manager
Google Analytics 360
Attribution 360
All answers are correct
Using Google Analytics 360, an advertiser tin plough touchstone into activity past times creating audience lists for hereafter targeting.
Which conversion types tin DoubleClick Search push clit in?
AdWords conversion pixel
DoubleClick floodlight
All answers are correct
Google Analytics
DoubleClick Search allows advertisers to import conversions from multiple sources such equally DoubleClick together with Google Analytics.
DoubleClick Search is designed to accept a like expect together with experience to AdWords.
AppNexus is a rival to DoubleClick Bid Manager.
Which tool allows marketers to aggregate, action, together with analyze their information to inform their audience targeting strategy?
AdX inventory is exclusive to GDN together with DBM.
Which platform should publishers utilization to sell their inventory inwards an online marketplace?
DoubleClick for Networks
DoubleClick Bid Manager
DoubleClick Campaign Manager
DoubleClick Ad Exchange
Select the best Google tool for website A/B testing.
DoubleClick Campaign Manager
Google Attribution 360
Google Optimize 360
Google Tag Manager 360
What is Google's advertiser promotion server called?
Point players permit advertisers to exceed assets seamlessly betwixt platforms.
Stay upward to speed on the latest platforms products together with trends from Google. Learn nigh Google's offerings inwards the ad-tech infinite together with how our integrated technology tin assistance you lot accomplish your marketing goals.
What is a type of information aggregated from a diversity of suppliers together with and hence curated into targetable segments?
- First-party data
- Third-party data
- Proprietary data
- Google data
DoubleClick Search allows advertisers to purchase media on Facebook together with Twitter.
- False
- True
This type of Google audience is composed of users who are actively intending to purchase for sure products or services inwards the close hereafter or accept a high propensity to purchase if they honor the right production or offer.
- Affinity Audiences
- Demographic Audiences
- Similar Audiences
- In-Market Audiences
How does programmatic produce goodness advertisers?
- Media is ever cheaper through programmatic than through at nowadays channels.
- Media is ever fraud-free.
- All answers are correct
- Media is to a greater extent than targeted, allowing advertisers to guide exclusively the impressions they want.
DoubleClick Search allows advertisers to command their organic listings.
- False
- True
What’s Google’s creative HTML authoring tool called?
- DoubleClick Studio
- DoubleClick Web Designer
- Google Web Designer
- Google Studio
Which platform should publishers utilization to define the areas of their website that they tin sell equally promotion space?
- DoubleClick Ad Exchange
- DoubleClick for Publishers
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
DoubleClick Search allows advertisers to import information from non-Google search engines.
- True
- False
Which Google audience captures users who accept demonstrated a qualified together with recent involvement inwards a given topic?
Demographic
Similar Audiences
Affinity
In-Market
By default, DoubleClick Search volition favor Google inventory.
- False
- True
What argue would a client desire to utilization GDN over DBM?
Customization
New-to-display features
Advanced controls
Access to exclusive inventory via deals
DoubleClick Campaign Manager allows advertisers to construct rich, interactive ads.
True
False
Influenza A virus subtype H5N1 trading desk is the same equally a need side platform.
True
False
What should an advertiser utilization to rail digital campaigns across channels?
Demand side platform
Data administration platform
Publisher promotion server
Advertiser promotion server
Search administration platforms exclusively access search engines together with don’t offering social or display functionality.
True
False
What platform allows advertisers to assemble valuable insights into how users interact amongst their site or application?
- DoubleClick Campaign Manager
- Google Analytics
- DoubleClick Studio
- DoubleClick Search
Google Analytics 360 is the free, entry-level analytics platforms.
- False
- True
How would DoubleClick Bid Manager best last classified?
- Data administration platform
- Demand side platform
- Search engine management
- None of the answers are correct
What is Google's DSP?
- DoubleClick Bid Manager
- DoubleClick Campaign Manager
- DoubleClick DSP
- DoubleClick Ad Exchange
Identify the type of promotion format that is typically amount covert together with covers the whole existent estate, typically inwards mobile app.
- In-stream video
- Interstitials
- Expanding ads
- Native video
Personally identifiable information (PII data) such equally name, email, telephone issue together with mailing address are examples of third-party data.
True
False
Identify the interface where publishers log-in to command their campaigns together with written report on performance.
Ad server
Supply-side platforms (SSP)
Demand side platform (DSP)
Search engine
What is Google's creative platform for edifice dynamic creative?
- Google Web Designer
- Google Studio
- DoubleClick Campaign Manager
- DoubleClick Studio
Appnexus is an instance of a stack player.
- False
- True
Google has an affiliate marketing platform.
True
False
Select the platform that allows advertisers to combine information feeds for reporting together with visualization.
Google Analytics 360
DoubleClick Campaign Manager
Google Data Studio
Google Tag Manager
What does "DSP" stands for?
- Demand sell platform
- DoubleClick search platform
- Demand side platform
- DoubleClick sellside platform
What's the term for when publisher promotion servers are used to upload the creative from advertisers?
- Ad rallying
- Ad slotting
- Ad trafficking
- Ad segmenting
DoubleClick's sell-side solutions produce goodness from beingness integrated amongst the buy-side solutions.
- False
- True
Google Web Designer allows clients to writer custom, interactive HTML5 creative.
- False
- True
Using both DFP together with AdX allows publishers to utilization advanced features such equally dynamic allocation.
- True
- False
Criteo is an instance of a betoken player.
False
True
Attribution 360 tin assistance advertisers run into the comport on of their TV campaigns.
True
False
What is the DoubleCIick advertiser promotion server called?
- DoubleClick Bid Manager
- DoubleClick Campaign Manager
- Google Tag Manager
- Google Analytics 360
Advertisers tin import their create information from DCM into GA360.
- True
- False
An advertiser is using Google Analytics 360 tin utilization first-party, Google Audiences, together with DoubleClick audience data.
- False
- True
Which of the next does DoubleClick Studio assistance advertisers do?
Create a dynamic feed to command dissimilar creative variations beingness shown to dissimilar audiences
Build custom HTML5 creative assets
Set upward programmatic campaigns to target specific audiences
Traffic the campaigns together with ship to publishers
Which platform type tin an advertiser utilization to rail fourth dimension spent on their site?
Data Management
Analytics Tool
Audience Management
Tag Management
DBM is the exclusively need side platform amongst access to YouTube's TrueView format
True
False
Some clients utilization both the AdWords together with DS interface.
False
True
Which 1 of these companies offers a rival to DoubleClick Search?
- AppNexus
- Microsoft
- Adobe
What's or hence other term for the publisher side of media transactions?
Down-side
Up-side
Buy-side
Sell-side
Influenza A virus subtype H5N1 publisher promotion server allows publishers to behaviour which of next activities?
Search Engine Management
Keyword Management
Social Media Management
Inventory Management
What’s the yell of Google’s search administration platform?
Dart Search
Duck Duck Go
Marin Software
DoubleClick Search
Influenza A virus subtype H5N1 publisher’s most valuable property is the audience it has access to.
True
False
First-party information is defined equally information owned past times the advertiser together with collected from online together with offline sources.
- True
- False
In a programmatic auction, the winning bidder is the 1 amongst the highest score when the character score together with bid are combined.
True
False
DoubleClick Bid Manager is restricted to buying Google Media.
True
False
Which type of promotion format matches the expect together with experience of a publisher's site/app?
- Native ads
- In-stream video
- Interstitials
- Expanding ads
What is Google's firm solution for tracking website engagement?
DoubleClick Campaign Manager
Google Analytics 360
Google Tag Manager 360
Google Surveys 360
What's the best Definition for programmatic?
Display advertising
Platform to connect multiple inventory sources
Artificial intelligence
Automated media buying
What is Google's solution for deploying pixels across a website?
- Google Tag Manager 360
- Google TagMan 360
- DoubleClick Campaign Manager
- DoubleClick Tag Manager 360
Which of the next is the online marketplace for the buying together with selling of programmatic ads?
Ad exchange
Campaign manager
Demand side platform
Ad server
Identify ALL of the platforms that offering attribution analysis.
DoubleClick Campaign Manager
Google Analytics 360
Attribution 360
All answers are correct
Using Google Analytics 360, an advertiser tin plough touchstone into activity past times creating audience lists for hereafter targeting.
- False
- True
Which conversion types tin DoubleClick Search push clit in?
AdWords conversion pixel
DoubleClick floodlight
All answers are correct
Google Analytics
DoubleClick Search allows advertisers to import conversions from multiple sources such equally DoubleClick together with Google Analytics.
- False
- True
DoubleClick Search is designed to accept a like expect together with experience to AdWords.
- False
- True
AppNexus is a rival to DoubleClick Bid Manager.
- True
- False
Which tool allows marketers to aggregate, action, together with analyze their information to inform their audience targeting strategy?
- Google Web Designer (GWD)
- Supply Side Platform (SSP)
- DoubleClick Studio
- Data Management Platform (DMP)
AdX inventory is exclusive to GDN together with DBM.
- True
- False
Which platform should publishers utilization to sell their inventory inwards an online marketplace?
DoubleClick for Networks
DoubleClick Bid Manager
DoubleClick Campaign Manager
DoubleClick Ad Exchange
Select the best Google tool for website A/B testing.
DoubleClick Campaign Manager
Google Attribution 360
Google Optimize 360
Google Tag Manager 360
What is Google's advertiser promotion server called?
- DoubleClick for Publishers
- DoubleClick Studio
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
Point players permit advertisers to exceed assets seamlessly betwixt platforms.
- True
- False
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