Search Ads 360 2018

Search Ads 360 2018

The Search Ads 360 Certification examine covers setting upward Search campaigns across multiple search engines; assigning goals, targeting, as well as bid strategies; troubleshooting issues; measuring the impact; as well as optimizing campaigns for improved performance.
This examine tests cognition across a wide hit of topics related to automation, attribution, reporting, as well as conversion measurement. Users completing this examine should receive got an agreement of the paid search manufacture as well as how Search Ads 360 tin travel leveraged to handle campaigns from 1 interface.
The cognition tested inwards this examine typically aligns amongst the next roles:

• Paid Search Director
• Paid Search Manager
• Paid Search Supervisor
• Paid Search Analyst

fifty questions
You volition receive got lx minutes to consummate the exam.
Influenza A virus subtype H5N1 score of 80% or higher is required to plough over the exam.
https://academy.exceedlms.com/student/path/8639

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How ofttimes is Google Ads, Bing Ads, as well as Baidu information refreshed inwards Search Ads 360?

• 2 hours
• 8 hours
• 6 hours
• 4 hours

What type of bid strategy is supported past times the forecasting tool?

• Max clicks
• Conversions or Revenue
• Position
• Rules

Which iii landing page tests are available inwards Search Ads 360? (select three)
Select All Correct Responses

• Segment landing page test
•  
• All devices landing page test
• Desktop landing page testMobile landing page test

In what social club should novel entities travel created (assuming no campaigns already exist)?

• Keyword > Ad Group > Campaign
• Campaign > Ad Group > Ad > Keyword
• Ad Group > Keyword > Campaign
• Keyword > Campaign > Ad Group

What could forestall Inventory Management from making changes to a campaign?

• Edits to advertising rotation settings
• Manual edits to induce holler or status
• Edits to induce bids or bid strategies
• Manual edits to keyword URL templates

• Which ii changes does an advertiser director receive got permission to brand to an advertiser account? (select two)
• Select All Correct Responses
  • Remove user access to an agency’s advertisers
  • Edit all advertisers inside an agency
•  
• Edit advertiser components
  • Edit advertiser settings
•  
•  
• When a reporting persuasion is saved, who has access to the view?
•  
• All users inside that advertiser
•  
• No users inside that advertiser
• Select users inside that advertiser
• Only users amongst edit access inside that advertiser
•  
• When a Search Ads 360 advertiser is added amongst a dissimilar currency than the linked Campaign Manager advertiser, which production sets the currency for that Search Ads 360 advertiser?
•  
• Search Ads 360
•  
• Display & Video 360
• Each production uses split upward currencies
• Campaign Manager
•  
• What activeness should travel used to plough over a conversion attribute (such equally transportation cost)?
  • Set upward Custom Floodlight Variable using bulksheets
  • Set upward an additional Floodlight tag as well as plough over the transportation damage through the revenue field
  • Set upward Custom Floodlight Variable using the relevant engine frontend
•  
• Set upward Custom Floodlight Variable equally a metric
•  
•  
• Which ii filters are available inwards the alter history report? (select two)
• Creation date
• Change Type
• Geo
• Campaign
•  
• If an engine concern human relationship is laid to a dissimilar timezone than an advertiser, inwards which timezone volition Floodlight metrics seem when scoped to the advertiser level?
•  
• The advertiser's timezone
•  
• The engine's timezones
• Campaign Manager's timezone
• Greenwich Mean Time (GMT)
•  
• Which attribute may travel used to upload paid search offline conversions via the Campaign Manager API?
•  
• GCLID
•  
• Keyword
• Campaign ID
• Match Type
•  
• If an engine concern human relationship is laid to a dissimilar currency than an advertiser, metrics volition seem inwards what currency when scoped to the engine level?
• Billing currency
• Engine's currency
• Ad group's currency
• Advertiser's currency
•  
• Which ii constraints tin an advertiser select on their conversion-based bid strategies? (select two)
• Select All Correct Responses
•  
• Max CPA
• • Impression share
  • Profit
•  
• Position
•  
•  
• What setting should travel applied to a Floodlight tag passing offline conversion data?
  • Primary root is offline
  • Dynamic tag
  • Image tag only
•  
• Primary root is retail
•  
•  
• Which iii frequencies tin travel scheduled for reports? (select three)
• Select All Correct Responses
•  
• Monthly
  • Daily
  • Weekly
•  
• Hourly
•  
• Data Exclusion events exclude information for a minimum of how many hours?
  • 8 hours
  • 4 hours
•  
• 24 hours
•  
• 2 hours
•  
• What are ii telephone commutation differentiators inwards functionality betwixt labels as well as concern data?
• Select All Correct Responses
  • Ability to intermission biddable items
•  
• Ability to attach a concern calendar
• • Ability to study at the induce level
•  
• Ability to pin metrics inside Search Ads 360
•  
•  
• What Floodlight tag measures purchases as well as revenue on a website?
  • Counter
  • Revenue
•  
• Transaction
•  
• Action
•  
• When a Search Ads 360 advertiser is linked to Campaign Manager, which production sets the timezone?
  • Display & Video 360
  • Search Ads 360
•  
• Campaign Manager
•  
• Each production uses split upward fourth dimension zones
•  
• At which iii levels tin automated rules travel laid up? (select three)
• Select All Correct Responses
  • Agency
•  
• Engines
  • Keywords
  • Campaigns
•  
•  
• Which ii types of campaigns practise bid strategy opportunities analyze? (select two)
• Google Ads App campaigns
• Gemini manual campaigns
• Bing Ads manual campaigns
• Google Ads manual campaigns
•  
• Which ii segments CANNOT travel applied to reporting data? (select two)
• Select All Correct Responses
  • Business data
•  
• Attribution model
  • User ID
•  
• Device type
•  
• What attribution model assigns all credit to the terminal click on a paid search advertising earlier a conversion?
  • Data-Driven
•  
• Last paid search interaction
•  
• First interaction
• Position-based
•  
• Which ii features may travel used to upload offline conversion information to a Search Ads 360 keyword ID? (select two)
• Select All Correct Responses
•  
• Bulksheets
  • Search Ads 360 API
•  
• Campaign Manager API
• Google Ads API
•  
• Which iii items tin a bid strategy consider when optimizing the functioning of a bidding portfolio equally a whole? (select three)
• Ad groups
• Keywords / Product Groups
• Campaigns
• Agency
•  
• Which level's settings CANNOT travel edited amongst bulksheets? (select two)
•  
• Advertiser
• • Ad Group
•  
• Network
•  
• Campaign
•  
• Bulksheets tin travel used to consummate which ii tasks? (select two)
• Select All Correct Responses
  • Generate formula columns inwards bulk
•  
• Upload offline conversions
• • Upload custom Floodlight variable data
•  
• Create labels
•  
•  
• Which iii modifiers tin travel automated past times a bid strategy? (select three)
• Select All Correct Responses
•  
• Mobile bid adjustments
  • Location target bid adjustments
• • Search impression percentage bid adjustments
•  
• Remarketing target bid adjustments
•  
•  
• What does it hateful when the "Stop sync" push clit is greyed out?
• The engine concern human relationship is paused.
• The sync is complete
• The engine type is "Other.
• The sync is applying updates.
•  
• Which ii types of goals tin travel targeted inwards Bid Strategies? (select two)
• Select All Correct Responses
  • Business data
•  
• Conversion
• • Profit Margin
•  
• Revenue
•  
•  
• What happens when an engine is paused?
•  
• Syncs are paused from the engine
•  
• Active campaigns are paused
• All campaigns are paused
• Ad groups as well as keywords are paused
•  
• Which iii changes tin a user gear upward using scheduled edits? (select three)
• Select All Correct Responses
•  
• Lower bids on keywords during weekends
  • Raise bids on keywords every Mon at 7am
• • Activate a novel bid strategy
•  
• Activate ads or keywords at a specific time
•  
•  
• During the showtime calendar week of an active bid strategy, which ii changes tin potentially deport upon the learning period? (select two)
• Select All Correct Responses
  • Increase bidding portfolio past times 2 novel keywords
  • Decrease bidding portfolio past times 1 low-performing keyword
•  
• Decrease CPA target of bid strategy 60%
  • Decrease maximum bid inwards the bid strategy setting 40%
•  
•  
• What is the Search Ads 360 concern human relationship hierarchy?
• Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
• Advertiser > Engine > Campaign >Keyword
• Agency > Advertiser > Engine > Campaign > Keyword
• Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
•  
• Which ii methods tin travel used to plough over conversion attributes such equally model type, color, as well as twelvemonth of production through a Floodlight activity? (select two)
• Set upward a Custom Dimension inwards Google Analytics
• Set upward a custom Floodlight variable equally a dimension inwards Search Ads 360
• It is non possible to plough over conversion attributes
• Set upward a custom Floodlight variable inwards Google Tag Manager
•  
• Which iii features tin a call-tracking partner usage to ship information to Search Ads 360? (select three)
• Bulksheets
• Campaign Manager API
• Search Ads 360 API
• Custom Variables
•  
• What conversion information tin travel uploaded using bulksheets?
  • Google Analytics destination data
  • Custom Floodlight variable data
  • Google Ads conversions data
•  
• Offline conversion data
•  
•  
• What grade should travel used to evaluate functioning of a bid strategy?
• Individual campaign
• Individual keyword
• Individual ad
• Bid strategy
•  
• Which iii engines are supported past times the Search Ads 360 API? (select three)
• Select All Correct Responses
  • Ask.com
•  
• Bing
  • Gemini
  • Google Ads
•  
•  
• Which ii conversion sources tin travel reported inwards custom columns? (select two)
• Select All Correct Responses
•  
• Floodligh
• • Bing Conversion Trackers
  • Gemini Conversion Trackers
•  
• Google Ads Conversion Trackers
•  
•  
• Which iii requirements must travel met to run a successful advertising re-create test? (select three)
• Ads must entirely include 1 advertising re-create examine at a time
• All keywords as well as engines must travel paused
• Each advertising must incorporate entirely 1 landing page URL
• Minimum number of required impressions for each advertising group
•  
• Which ii column categories seem inwards formula columns? (select two)
• Select All Correct Responses
•  
• Conversion metrics
• • Search impr share
•  
• Engine metrics
•  
• Creation time
•  
• What characteristic may travel used to study on a specific Floodlight conversion?
•  
• Custom Column
•  
• Custom Dimension
• Business data
• Custom Metric
•  
• Which ii conversion sources tin travel selected inwards bid strategies? (select two)
• Select All Correct Responses
  • Google Tag Manager goals
•  
• Floodlight
  • Google Analytics
•  
• Bing Universal Event Tracking
•  
• What characteristic is used to rail unsupported advertising types that specify their ain landing page or Google Display Network as well as Gmail promoted campaigns?
  • Business data
  • Landing page test
•  
• Placeholder keyword
•  
• Rules
•  
• What occurs when auto-tagging is enabled?
  • A label is added to all Google Ads campaigns
•  
• A Google click ID is appended to all landing page URLs
•  
• A scheduled edit is created for all Google Ads campaigns
• A Google Click ID is reported inwards the budget pacing report
•  
• What characteristic may travel used to edit custom Floodlight variable data?
•  
• Search Ads 360 API
•  
• Google Ads API
• Text Editor
• Bulksheets
•  
• Which ii types of uploads tin travel made through an sFTP endpoint? (select two)
• Select All Correct Responses
•  
• Conversions
• • Inventory administration feeds
•  
• Bulksheets
•  
• Google Search history
•  
• What role practise ValueTrack parameters perform?
• Create custom appointment segmentation
• Dynamically insert information
• Track additional conversion types
• Automatically sync to Google Tag Manager
•  
• At which ii levels tin URL Templates travel laid up? (select two)
• Select All Correct Responses
  • Advertiser
•  
• Campaigns
• • Agency
•  
• Engine
•  
•  
• What pace would travel taken to banking firm check if an inventory administration template has created whatever entities?
• Apply an "Inventory template ID" filter
• Create an Executive Report amongst no filters
• Filter for errors inwards the reporting dashboard
• Check the template's progress bar
•  
• What metrics guess conversions that stair out user behaviour across devices as well as environments?
  • clicks
•  
• Cross-environment metrics
•  
• visits
• cost
•  
• What ii Floodlight activity grouping types tin travel laid up? (select two)
• Metric
• Counter
• Dimension
• Sales
•  
• Campaigns tin entirely travel copied inside the same engine concern human relationship for which ii engines? (select two)
• Yahoo Gemini
• Bing Ads
• Social
• adMarketplace
•  
• What is the default attribution model for Floodlight?
  • First Click
•  
• Last Click
•  
• Last Impression
• First interaction
•  
• Which ii user types tin activate the conversion API? (select two)
• Agency manager
• Advertiser manager
• Advertiser user
• Agency user
•  
• At which iii levels tin bid strategies travel applied? (select three)
• Ad group
• Keyword
• Campaign
• Agency
•  
• When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should travel considered?
  • 2 weeks
  • 1 week
•  
• 3-4 weeks
•  
• 3 months
•  
• Which iii URLs are involved inwards a landing page test? (select three)
• Select All Correct Responses
•  
• Original
  • Control
  • Experiment
•  
• Rule
•  
• What characteristic provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded past times Search Ads 360?
  • Search Ads 360 API
  • Google Ads API
  • Attribution
•  
• Remarketing lists
•  
•  
• If bids on keywords inwards a bid strategy are manually overwritten, how long volition it accept for the bid strategy to resume bidding on those keywords?
  • 1 hour
•  
• 24 hours
•  
• 12 hours
• 6 hours
•  
• What bid strategy destination should travel used to practise a custom strategy amongst multiple ERS, ROAS, as well as CPA targets?
• Advanced Targeting
• Clicks
• Position
• Conversion
•  
• When Campaign Manager isn't used equally the advertising server, what should Search Ads 360 advertisers link to inwards Campaign Manager?
  • Campaign
  • Placement
•  
• Advertiser
•  
• Publisher
•  
• Which iii features tin travel used to integrate offline conversion data? (select three)
• Bulksheets
• sFTP
• Google Data Studio
• Search Ads 360 API
•  
• What is shown inwards the "Last sync" details tab? (select two)
• Select All Correct Responses
  • A listing of campaigns modified
•  
• The fourth dimension that the sync occurred
• • A listing of mistake types
•  
• The number of errors during the sync
•  
•  
• What configuration setting eliminates duplicate conversions betwixt advertisers?
• Shared Floodlight configuration
• Revenue
• Action
• Counter

Which ii methods tin travel used to ship an Executive study to a user amongst no access to Search Ads 360? (select two)

• Deliver daily file to shared sFTP
• Executive reports can't travel sent to a user amongst no access to Search Ads 360
• Send a downloaded PDF or Excel file
• Link to a shared version of the generated report

What permissions are needed to practise an advertiser?

• Advertiser user (edit access)
• Advertiser viewer
• Agency Manager
• Read-only

Where tin a saved spider web query travel found?

• In the right-hand menu, click Attribution, thus Web Query
• In the left-hand menu, click Budget Management, thus Web Query
• In the left-hand menu, click Downloads thus Web Query
• In the right-hand menu, Click Advertiser Settings, thus Web Query

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