Trueview Inwards Doubleclick Bid Director Basics Assessment Answers 2018

TrueView inwards DoubleClick Bid Manager Basics Assessment Answers 2018

TrueView inwards DoubleClick Bid Manager Basics
Get to know video advertising on YouTube using TrueView through DoubleClick Bid Manager.
TrueView inwards Bid Manager Assessment
https://academy.exceedlms.com/student/path/1294

Get Certified inwards TrueView inwards DoubleClick Bid Manager !

Some Questions:

1.)
Your client is a DoubleClick Campaign Manager advertiser. What practise you lot practise with the code provided to you lot when you lot activate conversion tracking inwards their pixel’s basic settings?

• Nothing, equally it is handled automatically
• Copy together with glue the code into an e-mail together with shipping to your client’s spider web developer
• Copy together with glue the code into the TrueView describe detail inwards Bid Manager
• Copy together with glue the code into the default tags plain of the Floodlight tag inwards Campaign Manager

2.)
Your client is a shoe retailer that wants their TrueView crusade to compass users who conduct hold shown an involvement inwards running. What sort of audience targeting is this?

• Affinity segments
• Demographic
• Geographic
• Remarketing

3.)
Your crusade has a unmarried budget that tin dismiss endure allocated across multiple targeting strategies together with formats. How practise you lot ready your TrueView cite groups?

• Run mobile on a dissever describe item
• Run multiple cite groups per describe item
• Run ane cite grouping per insertion order
• Run each cite on a dissever describe detail together with cite group

4.)
TrueView is a cost-per-view (CPV) cite format. What does this mean?

• Advertisers practise non pay unless the user engages with the ad, views the entire ad, or views xxx seconds of the ad
• Advertisers practise non pay unless the user views the cite for at to the lowest degree 2 seconds, clicks the ad, together with makes a purchase
• Advertisers pay for each impression, regardless of whether or non the user views or interacts with the ad
• Advertisers pay for each impression, regardless of whether or non the user views or interacts with the ad

5.)
What are 2 audiences that tin dismiss endure added to audience lists for remarketing inwards DoubleClick Bid Manager?

• Viewers who engage with the ad; viewers who organically thought or engage with the brand’s channel
• Subscribers to YouTube Red; viewers on Android
• Viewers who jibe your advertiser’s demographic; viewers who purpose the YouTube mobile app
• Viewers who are existing customers; viewers who conduct hold subscribed to the brand’s channel

6.)
Your advertiser wants their video promoted amongst relevant YouTube search results. What sort of TrueView cite format is best for them?

• Search display
• Discovery
• A brand’s channel
• In-stream

7.)
Your advertiser is a global society with really high levels of build awareness. How practise you lot create a TrueView crusade that keeps your advertiser’s message fresh?

• • Create highly targeted audience campaigns to ensure you lot compass a niche audience
  • Run a unmarried creative, together with hence alternate the creative each calendar month based on promotions

• Run multiple ads at ane time together with optimize for creative performance

• Serve a unmarried cite to the same user multiple times to ensure the message is delivered

8.)
How tin dismiss you lot organize your TrueView ads to optimize past times length?

• Run only longer ads to maximize thought time
• Run shorter ads amongst longer ads
• Set the bound to a measure 30-second video
• Run only shorter ads to maximize thought completions

9.)
Your client is running a TrueView crusade to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?

• • “You dearest apps!”

• “Download now!”

• “Remember our build name!”
• “Everyone is on mobile!”

10.)
You’re interested inwards the touching of the crusade on your advertiser’s build together with YouTube channels. Which metrics practise you lot hold off at?

• Earned likes, subscribers, together with Brand Lift studies
• Uncounted (partial) views, together with video together with banner impressions
• Views that laissez passer on TrueView’s standards
• Cost per view

11.)
In social club to qualify for the greatest total of available inventory, what practise your pixels involve to comply with?

• Hypertext transfer protocol (http)
• SSL together with DoubleClick’s cite guidelines
• DoubleClick AdExchange’s guidelines
• Android approving standards

12.)
What is positively correlated with an increment inwards build awareness together with consideration?

• The ad’s music volume
• How closely the crusade adheres to the 30-second duration standard
• The seriousness of the ad’s message
• How long an cite is viewable

13.)
How should you lot approach the evolution of video regain creatives?

• • Write a headline together with description that are equally long equally necessary to attain your goals
  • Write highly sophisticated re-create together with process the headline together with description the same

• Fit re-create inside the grapheme limits together with ensure the headline stands alone

• Place your nearly vital data inwards the description

14.)
Your TrueView crusade for Bean Coffee performs significantly ameliorate on smartphones together with tablets than on desktop. How practise you lot optimize your campaign, given this information?

• • Remove whatsoever desktop impressions

• Increase your bids on mobile inventory past times adding a mobile together with tablet bid adjustment

• Break out novel insertion orders for mobile together with bid upwardly on these describe items
• Increase your bids across all environments

15.)
Your client has agreed to laid about happen their TrueView campaign. How practise you lot activate TrueView for this advertiser inwards DoubleClick Bid Manager?

• Link a YouTube channel together with import video creatives to Bid Manager
• Create an AdWords describe of piece of occupation concern human relationship together with link it to Bid Manager
• Accept the price together with conditions, together with convey partner costs
• Create an insertion social club with ASAP pacing together with create an cite group

16.)
To ensure the highest possible view-through charge per unit of measurement (VTR), what is the nearly of import business office of your in-stream video creative?

• The middle of the creative
• The final x seconds
• The start 2 minutes
• The start 5 seconds

17.)
What is the required pacing for TrueView insertion orders?

• Flight Even
• Flight ASAP
• Daily Even
• Flight Ahead

18.)
Which of these options is a belongings of an in-stream creative?

• Ad plays on the brand’s channel page, which enables ameliorate user engagement
• Ad plays earlier or during the video content (pre or mid-roll cite unit)
• Ad serves on the YouTube homepage inwards a user query
• Image includes a click-to-view video cite with a thumbnail

19.)
Your client wants their TrueView crusade to drive increased sales on their site. How practise you lot blueprint effective video regain creative to attain this?

• Encourage viewers to larn to a greater extent than through their video
• Encourage viewers to see your advertiser’s URL instead of watching the video
• Create a mysterious thumbnail together with call-to-action using sophisticated linguistic communication to entice the user
• Heavily pitch your client’s product

20.)
What practise goodness volition you lot gain past times linking your brand’s channel to your DoubleClick Bid Manager advertiser?

• A unmarried origin for serving ads through YouTube
• Access to earned metrics together with audience targeting with YouTube
• Ability to runway conversions automatically with a linked channel
• Tools to search for your video creatives past times URL or text

Get Certified inwards TrueView inwards DoubleClick Bid Manager !

Share this post