Yandex Straight Certification Answers 2018
Yandex Direct Certification Answers , accept the examine to teach Yandex.Direct certified. Upon successful completion of the test, you lot volition have a personalized certificate.
Please banker's complaint that the examine for Yandex.Direct is intended for users already familiar alongside the service. The examine checks both theoretical cognition together with practical sense of the service.
Whether you lot are novel to Yandex.Direct or would similar to refresh your knowledge, nosotros encourage you lot to banking enterprise check out the preparation courses alongside examine questions at the terminate of each lesson.
35 Test questions
1 Required topics
Test fourth dimension 55 min
You have a telephone band from the possessor of a eatery located side yesteryear side to a large trouble organisation center. "The trouble organisation centre has its ain nutrient court, but I desire the people that function in that location to come upward to my eatery for lunch. How tin I attract them? Handing out flyers is ineffective, but my budget is small." What exercise you lot advise he do? Select all the answers that apply.
Add keywords mentioning the trouble organisation centre to his campaign, e.g. where to consume close [business centre name].
Use a look-alike segment to target users similar to his restaurant's customers.
Set upward a Yandex.Direct get targeting the entire city.
Use a location segment inward Yandex.Audience to target users located close the trouble organisation centre.
You offering babysitting services inward ane expanse of Paris. Which Yandex technology scientific discipline tin assistance you lot prepare your ads the best way?
Set upward targeting for a Yandex.Audience location segment, select the "lives" status together with add together keywords alongside the hollo of the street together with neighborhood where you lot work, e.g. "babysitter Montmartre."
Set upward targeting for a Yandex.Audience geosegment, select the "currently located" condition.
Set upward targeting for a look-alike segment inward Yandex.Audience based on your clients' data, together with Yandex.Direct volition detect the users who alive inward this neighborhood.
You offering pizza delivery inward a specific neighborhood of New York together with you lot desire your search ads to appear for the query "order pizza" alone to users inward this neighborgood. What Yandex technology scientific discipline tin assistance you lot prepare your ads the best way?
Set depression bids for keywords inward the assemble with apply positive bid adjustments for a retargeting listing alongside the "regularly visits" geosegment.
Set depression bids for keywords inward the assemble with apply positive bid adjustments for a retargeting listing alongside the “Lives" location segment.
Add a retargeting listing alongside a location segment "regularly visits" to the promotion group.
How tin you lot tell that a Yandex.Audience segment would function good equally a look-alike segment?
You can't know this ahead of time. You tin alone experiment together with runway the impressions statistics for the look-alike segment.
You tin banking enterprise check the similarity of the users inward the segment's statistics. The to a greater extent than similar they are, the improve the segment volition function equally a look-alike segment.
You can't give a concrete recommendation. Look-alike segments should move made using groups of people linked inward approximately agency together with similar inward behavior.
The possessor of an online shop wants to offering a discount to people who visited his site but did non purchase anything. What is the best agency for him to prepare an promotion campaign? Select all the answers that apply.
Describe his promotion on his ads' landing pages.
Mention discounts together with other particular weather condition for this user segment inward his promotion texts.
Create a retargeting listing based on a Yandex.Metrica segment to present ads to users who have got non yet visited the site.
Which indicators are taken into trouble organisation human relationship when selecting ads to appear inward all positions on search? Select all the answers that apply.
The character coefficient.
The CTR together with the CPC laid yesteryear the advertiser alongside bid adjustments taken into account.
The keyword, without stop-words.
Bid laid yesteryear the advertiser without taking bid adjustments into account.
Where tin you lot come across an promotion alongside a bid lower than the minimum required for search?
Only on sites inward the Yandex Advertising Network.
Only on sites inward the Yandex Advertising Network together with on the "All ads" page.
In dynamic ads together with on the "All ads" page.
Only on the "All ads" page.
There are no competing ads for a keyword inward Premium placement but the toll of entering this block is even then real high. How tin this be?
The ad's CTR for this query is insufficient for Premium placement.
This cannot be. The entry toll should move minimal if in that location are no competitors.
Premium placement has an entry threshold that does non depend of competing ads. It is possible for no ads to teach inward into the block.
The keyword's character coefficient is insufficient for Premium placement.
An promotion appears for a retargeting listing for users who have got an unfinished social club on the advertiser's site. At the same time, a bid adjustment is laid for men 35-44 years of age. Which settings volition acquit upon an impression inward promotion networks if the user matches both conditions?
Only the retargeting listing volition apply.
Both. The impression volition occur based on the retargeting listing alongside the bid adjustment applied equally well.
Only bid adjustment volition apply.
On which sites tin Yandex.Direct ads move displayed? Select all the answers that apply.
In Yandex apps together with on the sites of Yandex services.
On the Yandex Home page.
On the sites of external SSPs — on sites together with inward apps.
On partner sites inward the Yandex Advertising Network.
An advertiser's chief goal is to hold or increment turn a profit from his investment inward online advertising. Which strategy would you lot recommend?
"Weekly budget: Maximum conversion rate" — the to a greater extent than conversions (orders), the higher the profitability.
If he has statistics to refer to, the "Weekly click package" is best. He should only increment the disclose of clicks inward the strategy settings a bit.
Influenza A virus subtype H5N1 manual bid management strategy, setting click toll at a degree high plenty for First Premium placement. The to a greater extent than traffic, the higher the profitability.
Average ROI.
In which cases does Yandex.Direct optimise CPC, conversions, or other indicators without exceeding the limits laid yesteryear the advertiser?
When manual strategies are applied.
When automatic strategies are applied.
When displaying ads inward promotion networks. The strategies or settings brand no difference.
Which strategy would you lot recommend to an advertiser looking to cut back conversion costs without changing his budget?
"Average ROI" — this strategy e'er makes placements to a greater extent than profitable.
"Average conversion price" or "Weekly budget: maximum conversion rate" — the latter volition aim for impressions alongside the most conversions.
Influenza A virus subtype H5N1 manual strategy, alongside impressions alone inward Guaranteed placement: both traffic together with converstions volition move cheaper.
Influenza A virus subtype H5N1 manual bid management strategy, setting click toll at a degree high plenty for Premium placement. The to a greater extent than traffic, the higher the profitability.
"Weekly budget: Maximum conversion rate" — the to a greater extent than traffic, the to a greater extent than conversions, together with at a lower cost.
What weather condition must move met inward social club to select the "Weekly budget: maximum conversion”strategy? Select all the answers that apply.
The get had at to the lowest degree ane targeted see together with the threshold for the disclose of converted sessions together with clicks over the yesteryear 28 days has been met.
Link tagging is enabled inward the get or a Yandex.Metrica tag disclose is entered.
There are plenty clicks over the yesteryear 28 days, calculated using a particular formula.
The site has a Yandex.Metrica tag installed alongside at to the lowest degree ane goal set.
Over what menses volition Yandex.Direct endeavour to pass the total specified inward the "Weekly budget" strategy?
Over the yesteryear vii days.
Over ane week, from Mon to Sunday.
Over vii working days.
At which degree tin you lot laid bid adjustments yesteryear display part inward Yandex.Direct?
Only at the get level.
For each ad.
At the promotion grouping level.
At the assemble with promotion grouping levels.
The fellowship has prepare positive bid adjustments for specific regions, mobile devices, equally good yesteryear sex together with age. Which adjustments are applied together with how?
All the bid adjustments that represent to the user volition apply.
The bid adjustment for the display part volition apply. The other bid adjustments volition move ignored.
Only the device type together with demographic adjustments apply. Regional bid adjustments exercise non function alongside other adjustment types.
The advertiser laid 2 adjustments: + 400% for mobile devices together with + 300% for men aged 18-24. How volition the bid for a 23-year-old human being alongside a cellular telephone move adjusted?
The adjustment for historic menses together with sex volition apply, since they are given higher priority.
Both adjustments volition apply.
Only the get-go bid adjustment volition apply, equally it is larger.
Influenza A virus subtype H5N1 negative bid adjustment is laid for women 45+ years of historic menses at the get level. At the promotion grouping level, a positive bid adjustment is laid for women 45+ years of age. Which of them volition apply?
The positive bid adjustment volition apply.
The negative bid adjustment volition apply.
It is impossible to prepare such adjustments.
The promotion has 3 sitelinks added. The user clicked on the chief link together with a few of the sitelinks. How many clicks volition the advertiser pay for together with how volition their toll differ?
The advertiser volition pay for ane click regardless of which link the user clicked.
The advertiser volition pay for each click separately. Click toll for sitelinks is 0.30 EUR lower than for regular links.
The advertiser volition pay for each click separately. The click toll is the same for all links
The advertiser volition pay for each click separately. Click toll for sitelinks is 0.30 EUR higher than for regular links.
Why create icon ads of dissimilar sizes?
To increment your reach. The formats of promotion blocks vary based on the user's device.To increment your chances of passing moderation.
The to a greater extent than dissimilar formats you lot have, the higher the promotion group's CTR together with the higher the trouble organisation human relationship character indicator volition be.
Which of these recommendations volition heighten the ad's CTR? Select all the answers that apply.
Add the legal hollo of your organisation.
Enable geotargeting together with add together the hollo of the metropolis or part where you lot offering your products or services.
Add information most discounts, promotions, gifts, etc. to your promotion text.
Include keywords inward the promotion text.
At what levels inward Yandex.Direct tin you lot laid geotargeting?
Only at the promotion grouping level.
Only at the get level.
At the assemble with promotion grouping level.
Why should you lot add together the Yandex.Metrica tag disclose to your campaigns inward Yandex.Direct? Select all the answers that apply
To empathise how users that came from Yandex.Direct purpose your site. It helps empathise why in that location are clicks but no conversions or orders.
To enable certainly automatic strategies. Linking campaigns alongside Yandex.Metrica tags helps optimise spending for CPA together with ROI campaigns (but non CPC).
To target ads using Yandex.Audience segments.
To enable site monitoring, allowing you lot to avoid wasting your budget if your site is down.
To prepare retargeting lists based on Yandex.Metrica goals together with segments.
What changes tin an advertiser brand to increment the efficiency of his campaign? Select all the answers that apply.
Add mobile ads.
Add images to Text & Image ads.
Add Image ads inward dissimilar formats.
Write identical titles together with promotion texts.
Add retargeting lists.
Search query: why grind coffee. Select all combinations of operators that volition include all give-and-take forms inward the query.
+why !grind coffee
!why grind coffee
why !grind coffee
"why grind coffee"
How tin I create out impressions for synonyms together with related keywords?
By choosing the right targeting settings together with bid adjustments.
By choosing the right negative keywords.
By managing the pct of your budget allocated for impressions for both types of keywords.
Influenza A virus subtype H5N1 user is looking for charabanc tickets from Moscow to Riga. Which keyword has the right operators inward social club to accept into trouble organisation human relationship the management of the charabanc trip?
Bus !from Moscow !to RigaBus [Moscow-Riga]
"Bus Moscow-Riga"
Bus +from Moscow +to Riga
Search query: everything for artists. Select all combinations of operators that volition include all give-and-take forms inward the query.
+everything for artists
+everything +for artists
everything +for artists
"everything for artists"
!everything for artists
Influenza A virus subtype H5N1 user is looking for tickets from Oslo to Chicago. Which keyword has the right operators inward social club to accept into trouble organisation human relationship the management of the flight?
Tickets +from !Oslo +to !Chicago
Tickets [Oslo-Chicago]
Tickets +from Oslo +to Chicago
"Tickets Oslo-Chicago"
The disclose of impressions per keyword has increased, but the keyword's CTR, conversion rate, together with CPC remain unchanged. How volition the goal cost change?
It volition decrease
It volition non change.
It volition increase.
You tin come across inward Yandex.Metrica reports that in that location were many conversions inward the get for ane specific search query. In which Yandex.Direct study tin you lot detect out which keyword it was for?
In the "Search queries" report.
Using Report Wizard.
Using the "Request reports" tool.
In the "Keywords yesteryear day" report.
Why exercise the disclose of clicks on the bidding page together with the "By keyword" study differ?
The bid setting page shows clicks from Yandex Search results page over the concluding 28 days of impressions only, whereas reports present all clicks over the selected period.
The "Keywords" study does non present clicks from Yandex Search.
The bid setting page updates less often, but at the terminate of the 24-hour interval the numbers are identical.
Yandex.Direct selected a related keyword (humidifier for apartments) alongside a higher CTR together with conversion charge per unit of measurement than the master copy keyword (home humidifier). What should you lot exercise alongside this novel keyword to improve the performance of the promotion campaign?
Add it to your keyword listing together with into the promotion text to increment CTR.
Replace the master copy keyword alongside the novel one.
Nothing - Yandex.Direct volition automatically increment the disclose of impressions for to a greater extent than effective keywords
How tin you lot create upward one's heed the type of impression criteria of an ad? Select all the answers that apply.
Order a particular study via "Request reports."
Create a "Statistics yesteryear day" report.
Create a "Search queries" report.
Create a study inward Report Wizard that includes "Type of Impression criteria" filter.
An advertiser plans to create a separate promotion assemble with adjust it for display on mobile devices. What tin he exercise to assistance brand the get effective together with increment its mobile coverage? Select all the answers that apply.
Target alone users alongside the newest version of iOS.Adding mobile-preferred ads to promotion groups
Add icon ads inward formats pop on mobile devices.
Adapting approximately promotion texts for mobile devices.
You have got a client base of operations that is interested inward your services together with makes upward most of your revenue. You have got increased your production together with desire to purpose Yandex.Direct to attract novel customers. What is the best agency to target this audience?
Create a DMP segment based on third-party providers' data.
Create a Yandex.Audience segment based on your clients data.
Create a segment based on a Yandex.Metrica goal (visited the Contacts page).
Create a look-alike segment inward Yandex.Audience based on your clients' data.
An promotion grouping consists of 2 mobile ads. Can they appear on desktops?
No, because they are mobile ads.
Influenza A virus subtype H5N1 grouping cannot alone have got mobile ads.
Yes, because in that location are no desktop ads inward the promotion group.
An promotion simultaneously has the keyword (online shop for fishermen) together with a retargeting listing "Visited online-store.ru". Where volition the promotion appear?
On search together with inward promotion networks to users who searched the query (online shop for fishermen) together with previously visited the site online-store.ru.
On search the promotion volition appear for the keyword, together with inward promotion networks, for the retargeting list.
On search the promotion volition appear for the keyword, together with inward promotion networks, for the keyword together with the retargeting list.
Where tin Image ads tin move shown? Select all the answers that apply.
In Yandex.Maps search results.
On mobile devices inward promotion networks.
On partner sites inward the Yandex Advertising Network together with external networks.
On the search for all ads page.
An advertiser's goal is to have orders through the site together with pay for them no to a greater extent than than a certainly amount. Which strategy would move best for this advertiser?
Average CPA.
Average CPC.
Manual bid management.
Average ROI.
Select all tasks that tin move solved using automatic strategies inward Yandex.Direct.
Always present the promotion inward a certainly seat inward the promotion block.
Show promotion alone during times that users are active.
Spend no to a greater extent than than the laid budget.
Maintain the average ROI equal to 2.
Get conversions at a laid average price.
Do geotargeting settings have got an impact on click prices?
Yes, the disclose of competitors varies for each region, then clicks volition have got dissimilar costs.
No, click prices accept all competitors for the specific keyword into account.
No, click toll is alone affected yesteryear the fourth dimension of the impression together with the disclose of comptetitors at the electrical current moment.
One site from an external promotion network has higher CTR, together with approximately other ane has higher conversion rates. On which site volition bids together with click prices move lower together with why?
Click toll volition move lower on the site alongside higher CTR. The higher the CTR, the lower the click price.
Yandex.Direct volition lower bids on the site alongside fewer conversions inward proportion to to predicted disclose of conversions. Click prices on this site volition likewise move lower.
There volition move no divergence inward bids or click price. Yandex.Direct volition present the promotion to a greater extent than ofttimes on the site that offers to a greater extent than clicks.
How does fourth dimension targeting function inward Yandex.Direct? Select all the answers that apply.
It allows you lot to bound your pass on promotion impressions during certainly times.
It limits the fourth dimension when promotion impressions tin accept place.
It allows you lot to disable impressions at nighttime together with during holidays.
It limits the disclose of clicks at certainly times
Influenza A virus subtype H5N1 get for promotion networks has geotargeting laid for Krasnoyarsk, alongside advanced geotargeting enabled. How volition the advanced geotargeting acquit upon impressions inward promotion networks?
Ads volition alone appear to Krasnoyarsk residents.
Ads volition appear to whatever user that ever searched for the production or service inward Krasnoyarsk, regardless of their electrical current location.Ads volition appear to Krasnoyarsk residents together with users exterior the metropolis who see it to a greater extent than ofttimes than other places.
How are the CTR together with CPC of master copy keywords affected yesteryear impressions together with clicks for related keywords?
They are non included inward CTR or CPC calculations for the master copy keyword.
They are included inward CTR calculations equally impressions together with clicks for the master copy keyword, but exercise non acquit upon CPC.
They are non included inward CTR calculations together with acquit upon CPC only similar clicks together with impressions for the master copy keywords.
Should you lot fill upward out the additional fields for your ads, e.g. callouts, address together with telephone number?
It's upward to you. They don't e'er appear together with they distract users from the link to your site.
The to a greater extent than fields you lot fill upward out, the better: they all heighten CTR.
Yes, but alone for search ads. This extra information does non appear inward ads for promotion networks.
What tin retargeting lists assistance advertisers do? Select all the answers that apply.
Find novel potential customers similar to electrical current ones.
Show search ads based on interests instead of keywords.
Sell additional products or services to users who have got previously made purchases.
Increase the conversion of site visitors into customers.
Attract novel users to stores alongside many locations yesteryear showing ads to users inward certainly locations.
You ain a eatery together with desire to advertise your trouble organisation tiffin to people that function inward trouble organisation centres nearby. What is the best agency to prepare your campaign? Choose all that apply.
Set upward targeting for a Yandex.Audience location segment together with select “currently located".
Add keywords mentioning the street or neighborhood of your restaurant, e.g "Business tiffin Oxford Street."
Set upward targeting for a Yandex.Audience location segment together with select "works."
Set upward targeting for a look-alike segment inward Yandex.Audience based on your clients' data, together with Yandex.Direct volition detect the users who alive inward this neighborhood.
What does ‘Coverage’ land hateful inward the Yandex.Audience platform?
The exact disclose of users found.
Cookies on dissimilar devices over the yesteryear xxx days.
The disclose of impressions for the segment.
Influenza A virus subtype H5N1 get for promotion networks has geotargeting laid for Krasnoyarsk, alongside expanded geotargeting enabled. What consequence volition expanded geotargeting have got on impressions inward promotion networks?
Ads volition appear to Kransoyarsk residents together with users from exterior the metropolis who see it to a greater extent than ofttimes than other places.
Ads volition appear to all users that ever search for the production or service inward Kransoyarsk, regardless of their electrical current location.
Ads volition alone appear to Krasnoyarsk residents.
An promotion grouping contains a desktop promotion together with a mobile ad. Which ane volition appear on your mobile device?
The mobile ad.
The promotion alongside improve indicators volition appear.
Yandex.Direct chooses ane of these ads randomly.
What metrics tin move optimised using automatic strategies? Select all the answers that apply.
Click quantity together with price.
Advertising budget.
ROI.
Average CPA.
Аd placement types.
Influenza A virus subtype H5N1 large online shop selling household appliances plans to sell heaters. The managers desire to hold a certainly pct of render on investment. Which of the automatic strategies is best inward this case?
Average CPC.
Average CPA.
Weekly budget.
Average ROI.
How tin bid adjustments improve your campaigns' performance? Select all the answers that apply.
By making your promotion preferable for certainly device types.
By decreasing the probability that your ads volition appear to users exterior of your target audience.
By helping you lot pay less for clicks from users inward your target audience.
By focusing your ads on your target audience on search together with inward promotion networks.
Let's say the bid for a keyword is 12 EUR. Three adjustments were set: + 300% for women aged 25-34, − 80% for Saint Petersburg, + 50% for mobile devices. What volition the adjusted bid move for a twoscore twelvemonth former adult woman from Leningrad on a mobile device?
72 EUR.
14.4 EUR.
3.6 EUR.
xviii EUR.
Why create ads inward dissimilar formats inward Yandex.Direct?
From all available formats, Yandex.Direct chooses the promotion alongside the highest forecast CTR. The to a greater extent than types of ads together with banner formats, the higher your chances of getting a skillful forecast.
Having a multifariousness of promotion types together with sizes allows Yandex.Direct to present ads on a large disclose of dissimilar sites together with devices.
The to a greater extent than dissimilar ads an advertiser has, the to a greater extent than slots their ads tin appear inward in an promotion block.
How tin you lot improve your trouble organisation human relationship quality? Select all the answers that apply.
Add equally many extensions equally possible.
Gather all promotion groups alongside high indicators into ane assemble with disable the rest.
Refine your geotargeting together with fourth dimension targeting settings.
Add a vCard to your ads.
Increase your keywords' CTR.
In which parts of the promotion tin I purpose templates? Select all the answers that apply.
In the sitelinks.
In the text.
In the display link.
In the promotion title.
keyword: inexpensive holiday. Which of these search queries volition present this ad? Impression criteria: keywords.
to vacation cheaply
inexpensive tours
vacation cheap
holiday
inexpensive holiday
Keyword: "Moscow-Chelyabinsk tickets" (including quotation marks) Which search query volition trigger an promotion alongside this keyword?
tickets Chelyabinsk Moscow
tickets Moscow Chelyabinsk find
purchase tickets Moscow Chelyabinsk
Keyword: !sell a smartphone. The exclamation indicate operator is applied. What search queries volition trigger impressions? Select all the answers that apply.
Moscow sell smartphone
selling smartphone Moscow
desire to sell smartphone inward Moscow
where to sell a smartphone inward Moscow
sale smartphone
What impressions together with clicks appear on the bid setting page?
From all sites for the entire fourth dimension the get has been active.
From all sites over the concluding 28 days.
From Yandex Search results page over the yesteryear 28 days for the keyword.
How tin adding refining a keyword yesteryear adding negative keywords acquit upon an promotion campaign's indicators? Select all the answers that apply.
It tin increment the disclose of impressions resulting from to a greater extent than accurate keywords.
It tin decrease the CPA.
It tin decrease your accomplish inward promotion networks.
It tin increment the CTR.
The advertiser has laid geotargeting for all of Russia. How volition impressions for keywords accept identify inward dissimilar regions?
Keywords volition alone compete based on CTR inward the part selected.
One promotion tin appear for a certainly keyword inward dissimilar blocks depending on the disclose of competitors inward dissimilar cities.
Regardless of the specific city, each click volition cost the same amount
Bid adjustments for mobile devices differ at the assemble with promotion grouping levels. Which of them volition apply?
The bid adjustment promotion grouping degree volition move applied.
The adjustment at the get degree volition move applied.
Bid adjustments volition move combined.
You desire your promotion to appear inward a higher seat on search, but exercise non have got the budget to heighten your bids. What else tin you lot exercise to improve your ad's effectiveness? Select all the answers that apply.
Add an icon to each ad.
CAPITALISE the promotion title.
Create a vCard alongside equally much information equally possible together with add together it to the promotion group.
Add callouts.
Add sitelinks.
At what levels inward Yandex.Direct tin you lot laid fourth dimension targeting?
Only at the private promotion level.
At the degree of the assemble with private ad.
Only at the get level.
For each keyword inward the campaign.
You notice a lot of irrelevant search queries inward a search get alongside a lot of clicks together with no conversions. How tin you lot purpose Yandex.Direct statistics to detect together with filter out these queries?
Copy all the keywords without conversions from the"Keywords yesteryear day" study together with add together them to your negative keyword listing at the get or promotion grouping level.
Find them inward Report Wizard, re-create them together with add together them to the campaign's negative keyword list.
Select together with add together them to your negative keyword listing right inward the "Search queries" report
Ivan wants to increment his accomplish of mobile audiences. What is the best agency to exercise this?
Raise all of his bids to increment accomplish on all device types.
Set bid adjustments alongside higher coefficients for mobile devices.
Set negative bid adjustments for desktop users.
Which advertiser tin exercise goodness most from targeting segments based on geolocation data?
Influenza A virus subtype H5N1 calculator fellowship entering a novel market.
Influenza A virus subtype H5N1 famous chain of electronics stores.
Influenza A virus subtype H5N1 large article of furniture shop trying to attrack equally many customers equally possible.
Influenza A virus subtype H5N1 small-scale chain of neighbourhood grocery stores.
Some visitors to an online shop add together items to cart but exercise non identify orders. What advice would you lot give to the possessor of this site? Select all the answers that apply.
Check the site's usability together with how tardily it is to identify an order.
Launch a get for this user segment alongside a retargeting list.
Make certainly the delivery weather condition are tardily to detect together with understand.
Launch a search campaign.
How are ads sorted on the search page for all ads inward Yandex.Direct?
CTR, bid together with the character coefficient are taken into account.
Randomly.
From highest to lowest character coefficient
From highest to lowest CPC.
Where are Yandex.Direct ads displayed yesteryear default?
On all device types where Yandex has an audience.
Only on desktops. Mobile impressions should move prepare separately.
On desktops together with tablets. Statistics present that these are the best impressions
If you lot don't laid a maximum click toll for the Weekly budget strategy, what volition the maximum click toll be?
It won't overstep 10% of your weekly budget or the equivalent of 450 RUB inward euros (according to the electrical current central rate).
It volition move equivalent to the total of your weekly budget.
It volition non overstep 10% of your weekly budget or fifty Yandex units.
The Weekly budget strategy allows you lot to laid keyword priority (high, medium, low) on the get page. What does this mean?
Keywords alongside high priority volition appear inward Premium placement, whereas those alongside depression priority volition appear equally business office of dynamic ads.
Keywords alongside higher priority volition move moved to improve positions when possible. These keywords volition move disabled concluding if the budget is insufficient.
Keywords volition depression priority volition alone appear on the "All ads" page.
The advertiser plans to create a separate assemble with adjust it for mobile devices. What tin he exercise to brand the get effective together with increment coverage on smartphones? Select all the answers that apply.
It volition move out alone users alongside the newest version of iOS.
Adapt the promotion texts for mobile devices.
Add icon ads inward formats pop on mobile devices.
Add mobile ads to the campaign.
At which levels inward Yandex.Direct tin you lot laid bid adjustments yesteryear display region?
Only for the entire campaign.
At the promotion grouping level.
At the get or promotion grouping level.
For each ad.
Keyword: purchase an bird +in Moscow. The plus operator is applied Which search queries volition trigger impressions? Select all the answers that apply.
purchase bird inward MoscowMoscow purchase bird +in credit
credit for bird Moscow
purchase two-room bird inward Moscow
Moscow purchase apartment
Maria wants to redistribute her get funds to the most effective display regions together with devices. But get-go she needs to figure out which devices together with regions consistently present skillful results. How tin she teach this information quickly?
Create together with launch campaigns for dissimilar regions together with devices ane yesteryear one.
Gather the necessary statistics yesteryear spliting her promotion groups yesteryear devices together with regions.
Analyse the statistics available using cross-sections inward Report Wizard.
One of the keywords has a much lower conversion charge per unit of measurement for the "Purchase" goal. How tin you lot cut back the cost of conversion for this phrase? Select all the answers that apply.
Add to a greater extent than details to the promotion to alone attract interested users.
Set a higher bid for the keyword to teach to a greater extent than traffic.
Refine your negative keywords inward social club to decrease the disclose of irrelevant impressions.
Change the landing page to a to a greater extent than relevant one.
Which of these statements most Yandex.Audience are true?
You tin alone select betwixt "lives" or "works" status type when using polygons.
You tin create a polygon inward whatever shape you'd like, e.g. to embrace the territory of the Kremlin.
You tin modify the shape together with location of your polygon at whatever indicate later on creating an audience segment.
Keyword: purchase a trouble solid cheap. Which search queries volition trigger the ad? Select all the answers that apply.
purchase a trouble solid !cheap
where to purchase a inexpensive house
purchase a inexpensive house
inexpensive house
Keyword: discount coupon. Negative keyword (including quotation marks): "coupons for discount". Which search query volition NOT trigger an impression?
Discount eatery coupon
Discount coupon
Coupons for discount
Coupons for discount Moscow
keyword: purchase a stroller. What search query volition NOT trigger impressions?
purchase a stroller via internet
purchase a stroller inward Moscow
stroller sales
where to purchase a stroller
Keyword: concert tickets. Which search query volition NOT trigger your ad?
purchase concert tickets
concert tickets price
concerts inward Moscow
Keyword: rest +at lake Baikal. The plus operator is used. Which of these searches won't present your ad?
rest at lake Baikal 2017
identify unit of measurement rest at lake Baikal
inexpensive Baikal holiday
rest at lake Baikal cheaply
The possessor of an online shop selling dishes together with kitchenware creates an promotion get inward Yandex.Direct. Their site has several sections alongside dissimilar types of products. What is the best agency to grouping the products within their account?
Combine them inward ane promotion group, together with Yandex.Direct volition present the promotion alongside the products that users search for most often.
Combine them into 2 promotion groups: ane for your search campaign, together with ane for promotion networks.
Create a separate get for each production on the site, each alongside ane promotion together with ane keyword.
Create several promotion groups, each alongside its ain theme, e.g. "Frying pans," "Steam cookers," "Tableware," etc.
Which of the next actions tin Pb a keyword's CTR to increase? Select all the answers that apply.
Changing the content of the landing page
Refining keywords alongside operators.
Adding negative keywords.
Using a template to add together the keyword to the promotion text.
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