Yandex Straight Certification Answers

Yandex Direct Certification Answers

 

47 Test questions
1 Required topics
Test fourth dimension 55 min

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Get Certified inward Yandex Direct Now!

How are entry prices for premium placement as well as guaranteed placement calculated?

The CTR of the ads shown to the right of the search results as well as inward premium placement (for the past times calendar month of the campaign) is taken into account.
The CTR of the query when shown to the right of the search results as well as inward premium placement (for the past times 28 days of the campaign) is taken into account.
The production of CTR as well as the character coefficient is taken into trace organization human relationship separately for the entry prices for guaranteed placement as well as those for premium placement (for the past times 28 days of the campaign).

What practise yous pay for when placing ads on Yandex.Direct?

Days
Impressions
Clicks

Which type of production tin hold upwardly advertised on Yandex.Direct targeting Russia?

Medical equipment as well as biologically active nutrient supplements.
Whisky as well as other alcoholic drinks.
Cigarettes as well as smoking accessories.

How many characters may an promotion championship as well as text have?

Ad championship - 35. Ad text - 100.
Ad championship - 33. Ad text - 75.
Ad championship - 35. Ad text - 73.

Which of the next statements almost geotargeting is true?

Geotargeting automatically detects the advertiser's share as well as includes it inward the receive settings.
Geotargeting detects the share where an promotion is displayed past times analyzing the advertiser's site as well as connects it to each ad.
Geotargeting lets yous target your ads past times share as well as tin hold upwardly configured both for the whole receive as well as each ad.

Can yous utilisation fourth dimension targeting to automatically adjust bids at for sure hours of the day?

Hourly bid adjustments are non available inward Yandex.Direct.
Time targeting allows yous to adjust bids solely on for sure days of the week.
Time targeting allows yous to adjust bids at for sure hours equally a % of your base of operations bid.

Why is at that spot no "View Statistics" link for my receive inward the user interface?

Your ads guide keep non withal been displayed
An scheme mistake occurred — at that spot should hold upwardly a link.
Some ads inward your receive were rejected during moderation.

What happens if yous laid high priority for all keywords when using an automatic bid administration strategy?

Your ads volition solely look inward premium placement.
Keyword priority volition guide keep no effect.
Your ads volition solely look on the offset page of search results.

What is the applicable menstruum for the Weekly Budget strategy?

The past times vii days
vii trace organization days
One calendar week

Which keywords does Yandex.Direct prioritize if yous utilisation the Weekly Budget: Maximum Clicks strategy without setting keyword priorities?

Random keywords.
Keywords amongst higher CTR.
Keywords amongst higher search volumes.

You are bidding on the keyword: chocolate +with nuts. Which search query volition trigger your promotion to appear?

White chocolate +with nuts
Chocolate nuts
Chocolate +without nuts

Ad title: “Orthopedic mattresses”, text: “Orthopedic springless mattresses from Italy! Free delivery! Discounts!”. Which keywords should hold upwardly used to increment keyword to promotion relevance?

orthopedic springless mattress
leap children’s mattress
inflatable bed mattresses

How is CPC calculated for content sites inward the Yandex Advertising Network?

CPC depends on the site's content, equally good equally the publish of Direct ads placed on it.
In most cases, CPC on content sites is 0.01 USD.
CPC is adjusted separately for each Yandex Advertising Network site, taking its character coefficient into account.

Influenza A virus subtype H5N1 user clicks on all iv sitelinks inward an ad. How many clicks volition the advertiser pay for?

Four.
Two
One.

What is CTR on Yandex.Direct?

The ratio of clicks to impressions.
The ratio of character score to clicks.
The ratio of impressions to clicks.

How tin yous trim the minimum CPC for entry into guaranteed placement?

Increase the character of all campaigns that characteristic links to the advertised website.
Raise your bids for all the keywords inward the receive to the minimum CPC.
Create a novel promotion receive amongst the master settings.

Where tin ads for Related Keywords appear?

In Yandex search results, Yandex.Direct promotion search, as well as on YAN search sites.
Only on Yandex Advertising Network.
Only inward Yandex search results as well as Yandex.Direct promotion search.

Which strategy allows yous to deal bids for search as well as promotion networks separately?

Weekly Budget
Manual Bid Management
Average CPC

When do/can ads look on sites inward promotion networks?

Ads are displayed solely when they jibe user interests as well as recent searches.
Ads look when they jibe the site's content or stand upwardly for to the user's interests or recent searches.
Ads look when they jibe the site's content.

Where tin ads amongst icon extensions appear?

Only on apps as well as sites that back upwardly icon extensions if CPC exceeds a for sure threshold.
On both search as well as promotion networks (only inward premium placement).
On both search as well as promotion networks if CPC exceeds a for sure threshold.

1)

How frequently is CPC information updated inward the customer interface?

1.  A)  Every five minutes.
2.  B)  Every xv minutes.
3.  C)  Every xxx minutes.

2)

CTR does NOT affect:

1.  A)  The fourth dimension your promotion is displayed.
2.  B)  CPC.
3.  C)  The entry cost for guaranteed placement as well as premium placement.

3)

How practise geotargeting settings acquit upon CPC?

1.  A)  Geotargeting has no acquit upon on CPC.
2.  B)  CPC tin hold upwardly dissimilar depending on the contest of the region(s) indicated.
3.  C)  Geotargeting increases CPC inward all indicated regions.

4)

If an ad's CPC is lower than the minimum search CPC, tin the promotion look anywhere else?

1.  A)  Yes, the promotion tin look on the "All ads" page as well as sites inward the Yandex Advertising Network.
2.  B)  No, the promotion volition non look anywhere.
3.  C)  Yes, the promotion tin look on the "All ads" page.

5)

What is minimum search CPC?

1.  A)  The minimum CPC required for your promotion to look inward premium placement.
2.  B)  The bid yous laid for a given keyword.
3.  C)  The minimum CPC required for your promotion to look on the Yandex search results page.

6)

Can yous larn a click, impression, as well as budget forecast for a laid of keywords?

1.  A)  No, yous tin solely larn search volumes using the Wordstat tool.
2.  B)  Yes, yous tin larn all that information for active campaigns using Report Wizard.
3.  C)  Yes, using the Budget Forecast tool.

7)

What is search CPC?

1.  A)  The minimum amount yous pay when a user clicks on your promotion on the Yandex search results page.
2.  B)  The amount yous pay when a user clicks on your promotion on the Yandex search results page.
3.  C)  The bid yous laid for a given keyword.

8)

What volition occur if an promotion contains superlatives and/or claims comparison the production advertised to its competitors?

1.  A)  The advertiser's page must furnish tertiary political party enquiry proving the claims.
2.  B)  The advertiser must furnish tertiary political party enquiry proving such claims.
3.  C)  This promotion volition non give moderation.

9)

How many promotion groups tin a receive have?

1.  A)  1000
2.  B)  500
3.  C)  100

10)

Can an promotion text demonstrate prices inward a unusual currency (for example, USD or EUR)?

1.  A)  Yes, without whatsoever restrictions.
2.  B)  Yes, if the equivalent inward rubles is provided.
3.  C)  No.

11)

What are the grapheme limits for text ads?

30.  A)  Ad championship 1 - 30. Ad championship 2 - 30. Ad text - 30.
31.  B)  Ad championship 1 - 35. Ad championship 2 - 30. Ad text - 81.
32.  C)  Ad championship 1 - 5. Ad championship 2 - 30. Ad text - 81.

12)

Can an promotion appearing inward Russian Federation include English linguistic communication words?

1.  A)  Yes, without whatsoever restrictions
2.  B)  Yes, if the promotion re-create provides a Russian translation.
3.  C)  No.

13)

If yous interruption a keyword, volition its CTR hold upwardly reset?

1.  A)  Its CTR volition rest unchanged for 28 days later impressions halt as well as volition thus reset.
2.  B)  No.
3.  C)  Yes, CTR volition hold upwardly reset immediately.

14)

Does the CTR of Related Keywords acquit upon the CTR of the master keyword?

1.  A)  No, it does non acquit upon the CTR of the master keyword.
2.  B)  No, it is used to calculate the entry cost for the master keyword.
3.  C)  Yes, it affects the CTR of the master keyword as well as the promotion equally a whole.

15)

Can yous add together a listing of negative keywords at the receive level?

1.  A)  No.
2.  B)  Yes, but no to a greater extent than than 20,000 characters, excluding spaces.
3.  C)  Yes, amongst upwardly 200 negative keywords.

16)

An advertiser's master keyword listing (kitchen, Italian kitchens, Moscow kitchens) of a abrupt has novel additions to it: kitchen -photo -download -build -Italian -Moscow. What happened?

1.  A)  Autofocus notifies that at that spot is a conflict betwixt keyword score negatives as well as receive score negatives.
2.  B)  Autofocus added negative keywords to guarantee that ads practise non look for irrelevant search queries.
3.  C)  Autofocus has added relevant keyword suggestions, which tin hold upwardly manually added into the campaign.

17)

How tin yous upload multiple promotion groups into Yandex.Direct?

1.  A)  Via Excel, Direct interface as well as Commander.
2.  B)  Only via API.
3.  C)  Only via Commander.

18)

What are promotion grouping tags used for?

1.  A)  To practise promotion templates for dynamic keyword insertion.
2.  B)  To include additional information inward the promotion text that appears on search results pages.
3.  C)  To organize promotion groups as well as deal them faster as well as easier.

19)

Can yous block your ads from appearing for for sure IP addresses?

1.  A)  Yes, upwardly to 25 IP addresses.
2.  B)  Yes, for an unlimited publish of IP addresses.
3.  C)  No, yous cannot block for sure IP addresses.

20)

What happens when a keyword is paused?

1.  A)  its CTR volition hold upwardly reset inward a week.
2.  B)  its CTR volition hold upwardly reset inward 28 days.
3.  C)  its CTR volition hold upwardly reset inward three years

21)

How tin yous larn a search query study inward Yandex.Direct?

1.  A)  By creating a study inward the "Search queries" section.
2.  B)  By creating a study inward the "Search queries" department (available solely if Yandex.Metrica is installed on the advertised website).
3.  C)  You cannot larn a search query study inward Yandex.Direct.

22)

Which report(s) tin demonstrate the publish of impressions as well as clicks past times keyword?

1.  A)  In Report Wizard only.
2.  B)  In the Keywords past times Day report.
3.  C)  In the Keywords past times Day study as well as Report Wizard.

23)

What tin receive information discrepancies betwixt the receive keyword page as well as statistical reports?

1.  A)  Statistical reports solely demonstrate impressions as well as clicks from the past times 28 days.
2.  B)  Statistical reports demonstrate the overall publish of clicks on your ads.
3.  C)  The receive keyword page solely shows impressions as well as clicks generated on the Yandex search results page over the past times 28 days.

24)

Which reports demonstrate the websites as well as apps where your ads appeared?

1.  A)  The 'By Site' study as well as Report Wizard.
2.  B)  Only the 'By Site' report.
3.  C)  This information is non available inward Yandex.Direct.

25)

How does keyword priority piece of occupation inward automatic strategies?

1.  A)  The higher a keyword's priority, the to a greater extent than probable it is to guide keep higher bids as well as higher positions.
2.  B)  Keyword priority allows yous to easily deal as well as edit keywords inward the Yandex.Direct user interface. It has no lawsuit on bids or positions.
3.  C)  High priority keywords look inward premium placement, medium priority - inward guaranteed placement, depression priority - inward dynamic placement.

26)

Can yous alter bidding strategies later your receive has started?

1.  A)  Yes, anytime.
2.  B)  Yes, later the cease of the campaign.
3.  C)  Yes, if yous guide keep sufficient funds on your receive balance.

27)

In which instance does Yandex.Direct automatically regulate CPC?

1.  A)  Yandex.Direct does non automatically regulate CPC.
2.  B)  If your fourth dimension targeting settings are correct.
3.  C)  If yous select the "Average CPC" strategy.

28)

[tree delivery] is the keyword yous are bidding on. Which search query volition trigger your promotion to appear?

1.  A)  Delivery a tree
2.  B)  Trees floral delivery
3.  C)  Trees delivery

29)

What are stop-words?

1.  A)  words that are automatically added to negatives for ready security reasons.
2.  B)  function words as well as pronouns that are automatically excluded from a user search query when selecting ads for display.
3.  C)  words that preclude an promotion from beingness displayed if they look inward the search query.

30)

Ad title: “Chauffeur driven auto hire”, text: “A large pick of cars. Courteous drivers. Discounts on limousines!”. Which keywords should hold upwardly used to increment keyword to promotion relevance?

1.  A)  car sales
2.  B)  chauffeur driven limousine hire
3.  C)  taxis

31)

An advertiser uses 'Mobile phones ##!' equally an promotion title. What volition the promotion championship await similar on the Yandex search results page if the promotion shows for 'phone' keyword?

1.  A)  Mobile phones phone!
2.  B)  Mobile!
3.  C)  Mobile phones ##!

32)

What are negative keywords?

1.  A)  Words automatically added during moderation to increment the campaign's effectiveness.
2.  B)  Function words that are automatically excluded from a user search query when selecting ads for display.
3.  C)  Words that, if introduce inward the search query, halt an promotion from appearing.

33)

You are bidding on the keyword "cotton pillows". Which search query volition trigger your promotion to appear?

1.  A)  big pillows cotton
2.  B)  buy cotton fiber pillows
3.  C)  pillow cotton

34)

Ad title: “Wedding bloom arrangements”, text: “Flower arrangements for your dream wedding! Influenza A virus subtype H5N1 complimentary bouquet for the bride!”. Which keywords should hold upwardly used to increment keyword to promotion relevance?

1.  A)  free bouquet
2.  B)  wedding flowers
3.  C)  order flowers delivered

35)

Ad title: "clothes for newborns", text: "Cotton as well as silk clothes for your baby. Low prices. Taganskaya metro." Which keywords should hold upwardly used to increment keyword to promotion relevance?

1.  A)  large size clothes
2.  B)  clothes for teenagers
3.  C)  clothes for newborn babies

36)

“orthopedic mattress” is the keyword yous are bidding on. Which search query volition trigger your promotion to appear?

1.  A)  buy an orthopedic mattress
2.  B)  orthopedic mattresses for sale
3.  C)  orthopedic mattresses

37)

What is the - (minus sign) operator used for?

1.  A)  Adding - earlier a keyword volition termination inward ads non showing for queries that include it.
2.  B)  Adding - earlier a keyword volition termination inward ads showing solely for queries that include your keyword inward exact same form.
3.  C)  Adding - earlier a keyword displays it inward bold.

38)

Where tin yous add together negative keywords?

1.  A)  to each keyword.
2.  B)  to each keyword, promotion grouping as well as campaign.
3.  C)  to each keyword as well as each promotion group.

39)

Choose the right tilt almost moderation.

1.  A)  Moderation involves checking advertising materials to ensure they conform to Yandex Policy as well as Advertising Requirements.
2.  B)  Moderation is a 24/7 procedure of moderators manually checking advertising materials.
3.  C)  Moderation involves manual as well as automatic reviews of advertising materials to ensure they conform to the federal police pull "On Advertising" as well as Yandex Advertising Requirements.

40)

Can yous halt your ads from displaying on specific sites inward the Yandex Advertising Network or partner promotion exchanges?

1.  A)  No.
2.  B)  Yes, yous tin block upwardly to grand sites or partner promotion exchanges.
3.  C)  Yes, yous tin block upwardly to 100 sites or partner promotion exchanges.

41)

How are retargeting lists used inward Yandex.Direct?

1.  A)  For targeting as well as bid adjustments.
2.  B)  For bid adjustments only.
3.  C)  For targeting only.

42)

How tin yous confine pass (expenditure) on promotion networks?

1.  A)  There is no means to confine your pass directly. You tin avoid displaying ads on for sure sites past times blocking them inward the receive statistics report.
2.  B)  You tin specify a maximum amount equally a per centum of your overall pass and/or laid a maximum CPC equally a per centum of the electrical current receive CPC.
3.  C)  You tin laid the maximum pass equally a per centum of your full expenditure on Yandex chief search.

43)

How tin yous retarget your website visitors on search?

1.  A)  You tin non ready whatsoever adjustments for website visitors on search.
2.  B)  You tin practise a retargeting listing for website visitors as well as thus apply a bid adjustment for users inward that list.
3.  C)  You tin practise a retargeting listing for website visitors as well as target users inward that listing without keywords.

44)

At which score tin bid adjustments hold upwardly set?

1.  A)  At the receive score only.
2.  B)  At the promotion grouping as well as receive level.
3.  C)  At the promotion score only.

45)

Which strategy allows yous to disable search ads as well as run an promotion networks solely campaign?

1.  A)  Average CPC
2.  B)  This is possible amongst all strategies.
3.  C)  Manual Bid Management

46)

What is necessary inward guild to utilisation retargeting inward Yandex.Direct? Select the most consummate answer.

1.  A)  Install Yandex.Metrica, activate promotion networks.
2.  B)  Install Yandex.Metrica amongst active goals or segments on the site.
3.  C)  Install Yandex.Metrica amongst active goals or segments on the site, activate promotion networks.

47)

You guide keep ii ads running on promotion networks: 1 amongst keyword targeting as well as some other retargeting previous visitors to your site. Which promotion volition look if a user falls into both categories?

1.  A)  The promotion amongst the highest combined CTR as well as CPC.
2.  B)  A randomly selected ad.
3.  C)  The retargeting ad, because they guide keep priority.

48)

Which factors are taken into trace organization human relationship when calculating CTR for all promotion positions on the Yandex search results page?

1.  A)  impressions as well as clicks on Yandex search results page as well as the search results page of the Yandex Advertising Network.
2.  B)  impressions as well as clicks on Yandex search results page.
3.  C)  impressions as well as clicks on Yandex search results page as well as the search sites of the Yandex Advertising Network.

49)

Where tin ads inward dynamic placement appear?

1.  A)  On the offset search results page, below search results.
2.  B)  Usually below search results on the 2d as well as subsequent pages. If guaranteed placement appears to the right of the search results, dynamic placement is beneath it.
3.  C)  On all search results pages, to the right of search results.

50)

Where tin ads inward guaranteed placement appear?

1.  A)  On the offset search results page, higher upwardly organic search results.
2.  B)  On all search results pages, to the right of organic search results.
3.  C)  On the offset search results page, to the right of or below organic search results.

51)

Which products as well as services need a guarantee alphabetic character if advertised on Yandex.Direct inward Russia?

1.  A)  Pyrotechnics.
2.  B)  3D glasses.
3.  C)  Clothes for immature children (0-3 years).

52)

How many keywords tin an promotion grouping have?

1.  A)  100
2.  B)  200
3.  C)  1000

53)

Can ads targeted for Russian Federation guide keep landing pages inward English?

1.  A)  No.
2.  B)  Yes, if the promotion text specifies the linguistic communication of the landing page.
3.  C)  Yes, without whatsoever restrictions.

54)

Can yous interruption 1 of your existing keywords?

1.  A)  No, yous cannot interruption keywords. They tin solely hold upwardly deleted.
2.  B)  Yes, past times turning an "on-off" switch adjacent to the keyword on the corresponding receive page.
3.  C)  Yes, past times adding the keyword to the negative keywords list.

55)

Can yous laid the start as well as cease dates of a campaign?

1.  A)  You tin laid solely the receive start date.
2.  B)  Yes, yous tin laid both dates.
3.  C)  You tin laid both dates, but solely when creating a campaign.

56)

How does autofocus work?

1.  A)  This characteristic automatically disables depression CTR keywords.
2.  B)  This characteristic automatically adds relevant negative keywords to your keyword list.
3.  C)  This characteristic automatically manages CPC.

57)

Select the right tilt almost fourth dimension targeting.

1.  A)  Time targeting limits the publish of clicks at for sure hours, as well as it laid at the receive as well as promotion level.
2.  B)  Time targeting is a receive score setting that allows yous to bound the times when your ads appear.
3.  C)  Time targeting limits the publish of impressions at for sure hours. This is an promotion score setting.

58)

Which of the next statements almost negative keywords is true?

1.  A)  Negative keywords at the receive score supplement, but practise non supersede those at the keyword level.
2.  B)  Negative keywords at the receive score supersede those at the keyword level.
3.  C)  Negative keywords at the receive score supersede those at the promotion level.

59)

Can yous pick out specific times as well as days for your ads to appear?

1.  A)  No, ads are displayed around the clock.
2.  B)  Yes, ads automatically run solely during the working hours inward your vCard.
3.  C)  Yes, past times configuring fourth dimension targeting inward receive settings.

60)

Can yous practise a template for a custom statistical study inward Yandex.Direct?

1.  A)  No. You cannot practise a custom study template — reports must hold upwardly created from scratch each time.
2.  B)  Yes. Report Wizard allows yous to salve study templates.
3.  C)  Yes. You tin practise a custom study template on the Request Reports page.

61)

Where tin yous run into the publish of impressions as well as clicks past times users inward Moscow over a for sure period?

1.  A)  In a study on the "By Region" page or inward Report Wizard.
2.  B)  In a study on the "Statistics past times day" page.
3.  C)  In a study on the "By Region" page.

62)

How does the Weekly Budget strategy work?

1.  A)  It automatically sets higher bids for keywords amongst the highest CTR.
2.  B)  It automatically sets higher bids for keywords amongst high search volumes.
3.  C)  It solely limits weekly spend. Bids for each keyword are laid manually.

63)

"pink shoes for men" is the keyword yous are bidding on. Which search query volition trigger your promotion to appear?

1.  A)  pink shoes for men
2.  B)  pinkie shoes for men
3.  C)  shoes for men

64)

You are bidding on the keyword "leather sofas". Which search query volition trigger your promotion to appear?

1.  A)  leather sofa for sale
2.  B)  cheap leather sofas online
3.  C)  sofa leather

65)

What is the + (plus sign) operator used for?

1.  A)  Adding + to a keyword volition termination inward ads showing solely for queries precisely matching your keyword.
2.  B)  Adding + to a keyword forces prepositions, conjunctions as well as pronouns (which are commonly ignored) to hold upwardly included inward the search query.
3.  C)  Adding + to a keyword displays it inward bold.

85)

How does the Weekly Budget strategy work?

1.  A)  It automatically sets higher bids for keywords amongst the highest CTR.
2.  B)  It automatically sets higher bids for keywords amongst high search volumes.
3.  C)  It solely limits weekly spend. Bids for each keyword are laid manually.

86)

"pink shoes for men" is the keyword yous are bidding on. Which search query volition trigger your promotion to appear?

1.  A)  pink shoes for men
2.  B)  pinkie shoes for men
3.  C)  shoes for men

87)

You are bidding on the keyword "leather sofas". Which search query volition trigger your promotion to appear?

1.  A)  leather sofa for sale
2.  B)  cheap leather sofas online
3.  C)  sofa leather

88)

What is the + (plus sign) operator used for?

1.  A)  Adding + to a keyword volition termination inward ads showing solely for queries precisely matching your keyword.
2.  B) Adding + to a keyword forces prepositions, conjunctions as well as pronouns (which are commonly ignored) to hold upwardly included inward the search query.
3.  C)  Adding + to a keyword displays it inward bold.

89)

How tin yous increment your ad's CTR?

1.  A)  Include a keyword inward the promotion title.
2.  B)  Write the promotion text inward CAPITAL LETTERS.
3.  C)  Include a telephone publish inward your promotion text.

90)

It is forbidden to retarget visitors to for sure types of websites like:

1.  A)  banking services
2.  B)  medical services
3.  C)  cross-border delivery services

91)

Can yous select which sites your ads volition look on inward advance?

1.  A)  No, yous cannot select sites inward advance, they are selected automatically.
2.  B)  Yes, yous should select a publish of sites. If these sites are YAN partners, they volition hold upwardly added to your campaign.
3.  C)  Yes, yous tin select from a listing sent to yous past times your Yandex manager.

92)

How tin yous larn a statistical study on impressions as well as clicks on content as well as search sites for a specific period?

1.  A)  Click "Show additional settings" inward whatsoever statistical study as well as tick "Search" as well as "Content".
2.  B)  Such statistics are solely available inward "By site" reports.
3.  C)  Select "Positions", "Sites" as well as a fourth dimension menstruum inward Report Wizard, as well as filter past times search.

93)

Where volition your ads look if yous run a search-only receive amongst promotion networks disabled?

1.  A)  search partners.
2.  B)  Yandex search results page as well as search partners.
3.  C)  Yandex search results page.

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