Google Search Advertising Assessment Examination Answers

Google Adwords Advanced Search Exam Answers 2018  now is called Search Advertising Assessment in addition to is available on Google Academy for Ads. Now it's available on Google Academy for Ads. Google changed this examination 17th January, 2018.
Search certification examination assessment contains to a greater extent than than 100 possible questions. It means, that every fourth dimension yous accept the examination yous acquire 100 random questions from all possible questions in addition to inwards random order.

 

Which choice tin flame yous exercise to capture potential job organisation after inwards the day, fifty-fifty on a express budget?

Bid capping
Ad automation
Bid allocation
Ad delivery

 

Get Certified in Advanced Search NOW!!!

 

Your average bid is US$10 in addition to you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming yous haven’t laid whatever bid adjustments, ECPC tin flame get upward your bid to which amount when AdWords sees an auction that’s to a greater extent than probable to Pb to a sale?

US$12
US$14
US$11
US$13

 

You tin flame exercise target cost-per-acquisition (CPA) bidding to help:

acquire every bit many clicks every bit possible inside your budget
acquire every bit many conversions every bit possible inside your budget
acquire every bit human being conversions every bit possible inside a flexible budget range
generate to a greater extent than clicks than manual bidding would generate

Which of these statements is true?

Location targeting enables location extensions
Location extensions appear when an advertiser targets a geographic location
Location targeting determines which job organisation address appears inwards an extension
Location extensions appear when someone who's physically close the job organisation searches on relevant terms

How powerfulness yous explicate to an job organisation human relationship director why she should seat how much a conversion costs when setting upward conversion tracking for a client's Search Network campaign?

Knowing the cost-per-conversion tin flame aid her improve optimize the campaign's bids in addition to budgets
Knowing the cost-per-conversion tin flame aid her improve optimize the campaign's keywords
Cost-per-conversion information tin flame locomote compared amongst competitors' cost-per-conversion data
Cost-per-conversion information tin flame bespeak whether her turn a profit volition increase

The keyword insertion code inwards an ad's headline is "Buy {KeyWord:Books}." The promotion appears when someone searches on "flower books" in addition to the query matches a wide tally keyword, "gardening books." How would the headline read?

Buy flower-arranging books
Buy found books
Buy gardening books
Buy keyword books

If an advertiser has the same keyword inwards 2 dissimilar promotion groups, the 1 entered inwards a given auction volition have got the:

highest Ad Rank
lowest maximum CPC bid
highest cost-per-acquisition (CPA) bid
highest maximum cost-per-click (max. CPC) bid

Daley is managing multiple AdWords accounts for a grocery store chain in addition to using conversion tracking. What powerfulness create her daily AdWords tasks simpler?

Using multiple conversion code snippets amongst a single-account conversion tracking
Using 1 conversion code snippet amongst cross-account conversion tracking
Setting upward automated conversion rules for both accounts
Combining the accounts for streamlined reporting

Which contestation almost promotion extensions isn’t true?

They ofttimes appear below the organic search results
They tend to improve an ad's visibility
They exhibit additional information almost a business
They tin flame aid improve clickthrough rate

Executives at a small-scale e-commerce companionship are debating AdWords surgical operation metrics. If the budget is unlimited every bit long every bit render on investment (ROI) is positive, which recommendation best positions the companionship for maximum profit?

The company's electronic mail campaigns are the most profitable, amongst a cost-per-acquisition of US$15, thence it should exercise that every bit a benchmark when setting target cost-per-acquisition (CPA) bids
Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increment inwards turn a profit per customer
Determine whether the campaigns are profitable, thence examine dissimilar target cost-per-acquisition (CPA) bid increases to view which maximizes full profit
Ad pass should ever locomote 7% of revenue, which should locomote used every bit the target ROI

With telephone outcry upward extensions, a client who searches for Thai nutrient on her Galvanic cell tin flame view an promotion for a Thai restaurant, along amongst a telephone number, in addition to create the telephone outcry upward amongst 1 click. How is that priced?

Flat fee, based on the caller's telephone model
By the minute, based on the length of the call
Negotiated inwards advance, amongst mass discounts
The same every bit when someone clicks on an ad

An promotion grouping contains the phrase-matched keyword "underwater camera." Which search query may trigger an promotion inwards this promotion grouping to locomote shown?

affordable underwater digital camera
water-proof camera
photographic tv set camera for exercise underwater
underwater photographic tv set camera case

You powerfulness analyze exact tally impression part information to acquire an thought of:

the percent of eligible impressions yous received for searches that precisely matched content on your landing page
the position out of times your ads were shown on the Search Network
the percent of eligible impressions yous received for searches that precisely matched your keywords
the position out of eligible impressions your wide tally keywords received

Which conversion metric tin flame give yous to a greater extent than insight into how your ads drive conversions on mobile phones, computers, in addition to tablets?

Click through conversions
Cross-OS conversions
Cross-through conversions
Cross-device conversions

You have got a nutrient truck in addition to desire to hit people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You laid a mobile bid adjustment of +20% in addition to a location bid adjustment of +50%. What's the in conclusion bid amount?

US$2.80
US$2
US$1.70
US$1.80

One factor the AdWords organisation uses to calculate an ad's actual cost-per-click (CPC) is the:

cost-per-thousand impressions (CPM) of the promotion showing 1 seat lower on the page
maximum CPC bid of the promotion showing inwards the #1 seat on the page
location targeting of the promotion showing 1 seat lower on the page
maximum CPC bid of the promotion showing 1 seat lower on the page

You desire to view how raising your client’s target cost-per-acquisition (CPA) powerfulness impact his promotion performance. Which tool could help?

Target Bid Simulator
Target CPA Simulator
Target CPA Planner
Keyword Simulator

You have got an online electronics job organisation in addition to you’ve laid upward an promotion grouping for digital cameras. What keywords could create this promotion grouping every bit effective every bit possible?

Brand names of your top competitors' cameras
Words inwards your promotion text, similar model names of digital cameras
General phrases related to photography, similar "camera lens" in addition to "camera base"
Words from headlines on your website, similar "electronics" in addition to "take on cameras"

Jose has a express AdWords budget, in addition to his ads aren’t showing every bit ofttimes every bit he wants. How powerfulness he improve results without spending to a greater extent than coin on the campaigns express past times budget?

Slightly lower bids
Replace his iii most expensive keywords amongst lower priced keywords
Choose accelerated instead of criterion delivery
Slightly get upward bids

You tin flame exercise the AdWords Application Programming Interface (API) to:

integrate AdWords information amongst your inventory system
integrate AdWords information amongst multiple director accounts
integrate information almost competitors into your account
override AdWords functions yous don't need

 

Which promotion rotation setting shows all ads inwards an promotion group, fifty-fifty those amongst a lower clickthrough or conversion rate?

Rotate randomly
Optimize for conversions
Rotate evenly
Optimize for clicks

Which written report in addition to metric should yous analyze to view how ofttimes your client's ads are showing inwards a higher seat search results inwards comparing amongst other advertisers?

Ad grouping information that yous customize amongst the Report Editor
Average seat metric from the top movers report
Ad average seat metric from the paid & organic report
Top of page charge per unit of measurement metric from the Auction insights report

 

How would yous determine the clickthrough charge per unit of measurement (CTR) for a client's search ads?

Number of impressions divided past times the average position
Number of clicks accrued per day
Number of impressions divided past times the position out of clicks
Divide the Number of clicks the promotion gets past times the position out of impressions it gets

Which allows advertisers to automate AdWords reporting in addition to crusade management?

Use of Structured Query Language (SQL) server reporting services
Execution of multiple reporting tasks from multiple computers
Execution of repetitive Data Mining Extensions (DMX) queries
Use of an AdWords Application Programming Interface (API) spider web service

You desire to exercise AdWords to promote your dog-sitting service. What form of crusade powerfulness yous create to hit domestic dog owners, whether they’re searching on Google or surfing a pet-supply website?

Search Network amongst Display Select
Search Network, advanced
Display Network, advanced
Display Network amongst Search Select

Based on AdWords editorial in addition to professional person requirements, which headline is most probable to generate clicks?

"Custom Tees, Click Here"
"We sell custom t-shirts"
"Design Your Own T-shirt"
"Free transportation on CuStOm Ts"

Obi added a sitelink extension to her text promotion in addition to and wants it to exhibit every bit ofttimes every bit possible. What’s the best way to hit this?

Lower her Ad Rank
Add a 2nd type of extension
Lower her maximum cost-per-click (max. CPC)
Raise her maximum cost-per-click (max. CPC)

An advertiser who sells designer dresses is selecting a landing page to couple amongst ads for a collection of saltation dresses. Influenza A virus subtype H5N1 proficient landing page would show:

saltation dresses inwards several colors
a unmarried best-selling dress
a catalog of saltation in addition to summertime dresses
top-selling dresses for all seassons

You're reviewing the campaigns of a novel client who wants to improve promote his kid daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text almost childcare. To optimize his ads for mobile, yous powerfulness create an promotion with:

the mobile version of the facility's website every bit the landing page, in addition to uses an interactive video showing electrical current students in addition to teachers reading together
a headline in addition to description text that includes a client testimonial, in addition to uses the previous visits automated promotion extension to allow people view when they in conclusion visited the client's website
the estimator version of the facility's website every bit the landing page, in addition to a headline in addition to description text that encourages people to sign upward for the facility's newsletter
a headline in addition to description text that encourages people to sign upward for a tour, in addition to uses location extensions thence they know where the client's job organisation is located

Which is a best exercise for writing an effective text ad?

Capitalize the commencement alphabetic character of each give-and-take inwards the headline
End the headline amongst an exclamation point
Make certainly the headline wraps to 2 lines
Use all working capital alphabetic character letters inwards the headline

To optimize a client's crusade to acquire the most out of her mobile advertising, yous can:

edit the campaign's promotion text to include information almost how customers tin flame purchase her production on their computers
exercise the maximise clicks flexible bidding strategy to increment the position out of clicks her ads acquire from users viewing her ads on mobile devices
laid a mobile bid adjustment for the crusade based on insights from estimated cross-device conversion in addition to full estimated conversion data
laid shorter conversion windows to capture user who convert after researching on multiple devices

If yous desire to target ads to only people who speak Spanish, yous can:

have got Google interpret your promotion in addition to keywords into Spanish
write your promotion in addition to keywords inwards English linguistic communication in addition to target the Castilian language
inwards your promotion text, create a reference to Castilian speakers
write your promotion in addition to keywords inwards Castilian in addition to target the Castilian language

High character ratings for an promotion can:

increment how ofttimes people click on it:
increment its average cost-per-click (avg. CPC) bid
Improve its position
locomote achieved amongst an increment inwards bid

True or False: If you'd prefer to hit every bit many people every bit possible, exercise exact tally or phrase tally keywords.

FALSE
TRUE

If your campaign’s daily budget is US$20, how much of your budget tin flame locomote spent to exhibit your ads on certainly days, based on fluctuations inwards traffic?

Up to US$20
Up to US$24
Up to US$21
Up to US$30

If you're currently using text, display, in addition to video ads but also desire to to a greater extent than specifically command spending on ads that appear when someone searches on Google, which additional crusade type would yous choose?

Display Network, advanced
Search Network only
Display Network only
Search Network amongst Display Select

Maria would similar to target people who’ve already browsed her online wearable boutique past times offering them a 10% discount on their commencement purchase. What tool should she exercise to hit these people on the Search Network?

Remarketing lists for search ads
Retargeting lists for text ads
Dynamic search ads
Flexible bidding

Return on investment (ROI) information tin flame aid yous acquire by a client's crusade past times helping yous determine how to:

optimize your client's keywords
All of the listed answers are correct
optimize your client's promotion text
suit your client's budget

True or false: Adding an extension to a text promotion improves an advertiser’s Quality Score.

FALSE
TRUE

You have got a budget of US$75 per solar daytime for your client’s Search campaign, in addition to you’d similar to laid a maximum cost-per-click (max. CPC) bid of US$1. How tin flame yous validate that this is the right bid amount for getting the most clicks?

Raise your max. CPC to US$3 to encompass possible competitive bids
Use bid simulators to view CPC estimates
Try diverse CPC amounts to determine the average
Bid across multiple promotion groups to determine the average

If 1 of your display promotion groups isn’t serving due to wrong target in addition to bid settings, what should yous do?

Set the targeting for the promotion grouping to “Target all”
Set the targeting for the crusade to “Target all” in addition to resubmit the ad
Set all targeting for the promotion grouping to “Bid Only” in addition to at to the lowest degree 1 targeting method to “Target in addition to bid”
Set the targeting for the promotion grouping to “Broad Reach”

Which written report is helpful when using site in addition to category exclusions?

Ad grouping report
Campaign report
Keyword report
Placement report

 

In–market audience targeting consists of people:

who are inwards your overall target demographic group
who are currently researching options in addition to actively considering buying a production or service similar yours
whom you’ve reached through remarketing
who are interacting amongst contextually relevant content

Which would contribute to a higher Quality Score for a display ad?

High maximum cost–per–clicks (CPCs)
Fast landing–page charge time
Testing all icon promotion sizes
High position out of impressions

Targeting past times topic is a proficient strategy if your client wants to:

drive sales on his website
hit a specific audience
command where his ads appear on the Display Network
actively acquire by his budget because he has strict cost–per–acquisition goals

Which is the best type of crusade for an advertiser to exercise to target a laid of specific mobile apps amongst ads for their website?

Display Network – "Ads inwards mobile apps"
Display Network amongst the marketing objective of "Engage amongst your mobile app"
Display Network – "Mobile app installs"
Search Network amongst the marketing objective of "Mobile app installs"

When creating a display ad, Ad gallery lets you:

extend a Display campaign's hit to Google search partners
withdraw from existing blueprint templates
automatically suit icon content based on crusade performance
automatically create a display promotion from existing promotion text

In society to exercise remarketing amongst Google Analytics, yous demand to:

have got a destination conversion charge per unit of measurement of 20%
have got at to the lowest degree 1 active AdWords account
have got a destination conversion charge per unit of measurement of 30%
have got your Google Analytics in addition to AdWords accounts linked

 

Frequency capping gives advertisers the powerfulness to specify a bound to the position out of:

impressions for all viewers
clicks for all viewers
impressions for a unique viewer
clicks for a unique viewer

To get upward awareness of what you're advertising without limiting who powerfulness view your ads, yous should:

laid a topic bid adjustment to exhibit your ads on multiple pages almost a specific topic
add together multiple targeting methods in addition to exercise the "Target in addition to bid" setting
laid a mobile bid adjustment to hit to a greater extent than customers on mobile devices
add together multiple targeting methods in addition to exercise the "Bid only" setting

 

Which allows advertisers to view which sites referred visitors amongst the most fourth dimension spent on site?

Ad Planner
Display Planner
Keyword Planner
Google Analytics

When optimizing for the Display Network, a clear call–to–action (CTA) inwards the promotion text is of import inwards society to:

increment overall impressions for the ad
improve the Quality Score of the promotion on all Google properties
laid expectations for customers who are inwards diverse stages of the buying cycle
seat the traffic to your website that was generated past times AdWords ads

 

If an advertiser chooses to run ads inwards icon formats, Google will:

display these ads on the Search Network
require that cost–per–thousand impressions (CPM) bidding locomote used
accuse an additional fee to serve these ads
display these ads on the Display Network

An advertiser notices that a Display crusade is receiving a large position out of conversions at certainly times in addition to days of the week. Which characteristic would aid this advertiser maximize the position out of conversions received at the campaign's electrical current budget?

Ad rotation
Ad scheduling
Bid Optimizer
Frequency capping

When planning a campaign, the commencement matter an advertiser thinks almost should be:

the advertiser's goals
the tools available to optimize the campaign
the tools available to create a display ad
the advertiser's daily budget

Advertisers using the Display Network tin flame exercise the reporting tabular array inwards the Placements department of the Display tab to determine the:

Internet Protocol (IP) addresses of people who've seen their ad
site on which people have got seen their ad
frequency at which an promotion is shown for a given person
countries of residence of people who've seen their ad

An advertiser would do goodness from using affinity audience targeting if they desire to hit people:

regardless of their item interests
amongst a rattling specific interest, for example, avid marathon runners
who’ve already visited their website
amongst a item wide interest, for example, sports fans

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA in addition to pays by:

Click
Viewthrough
Conversion
Impression

 

Your client who sells sports shoes powerfulness withdraw to target a custom affinity audience if he wants to:

hit men, women, in addition to children of all ages who demand whatever form of athletic shoes
increment create awareness
sell high–end running shoes to competitive marathon runners
hit shoppers who are gear upward to purchase right away

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific laid of sites selected for a novel campaign. Which is a best exercise when setting upward the campaign?

Set bids on private placements
Create a crusade for each website
Set bids at the promotion grouping or crusade level
Choose websites that correspond a multifariousness of themes

An advertiser who industrial plant for a large companionship wants to create frequent, specific changes to bids based on criteria for to a greater extent than than 100,000 keywords. Which would locomote the most efficient tool for that advertiser to use?

AdWords job organisation human relationship manager
AdWords Application Programming Interface (API)
AdWords editor
Automatic cost-per-click (CPC) bidding

 

If yous withdraw a target cost-per-acquisition (CPA) of US$15, AdWords volition automatically suit your bids to seek to acquire every bit many conversions at what amount, on average?

US$18
US$30
US$45
US$15

Roxanne’s online estate-jewelry sales are lagging despite running a peachy text ad. What else powerfulness she do to drive sales?

Increase the position out of keywords inwards each promotion group
Increase her maximum cost-per-click (max. CPC) bid
Use the Shopping promotion format
Add a location extension to her ad

The AdWords Application Programming Interface (API) allows developers to exercise applications that:

are accessible only through AdWords editor
tin flame appear throughout the Google Search Network
tin flame locomote uploaded into the Ad gallery
interact direct amongst the AdWords server

”Mobile app engagement” campaigns tin flame locomote used to:

encourage people to download a novel app
encourage people to charge per unit of measurement an app inwards the app store
increment in-store telephone outcry upward conversions
re-engage people who've downloaded an app

Why would the information for a Search Network crusade exhibit conversions but no view-through conversions?

Influenza A virus subtype H5N1 view-through conversion is counted when someone sees an icon or rich media promotion on the Display Network but doesn’t click, in addition to after converts on the site
Influenza A virus subtype H5N1 view-through conversion is counted when someone clicks on an promotion inwards Google Search in addition to converts on the site
Influenza A virus subtype H5N1 view-through conversion is counted when someone clicks on an icon or rich media promotion on the Display Network in addition to converts on the site
Influenza A virus subtype H5N1 view-through conversion is counted when someone sees an promotion inwards Google Search in addition to calls the business

Chanara, a senior job organisation human relationship director at a large digital agency, likes having an AdWords director account. What tin flame she do amongst a director job organisation human relationship that she can't do amongst an private account?

Upgrade each private AdWords account
Access the AdWords Application Programming Interface (API)
Upgrade multiple director accounts
Use a unmarried sign-in for all accounts

Sarah manages 2 AdWords accounts for a client. Which tool would she exercise to search in addition to supplant a grouping of keywords across several promotion groups?

Keyword Planner
AdWords editor
Bid Simulator
AdWords API

Dustin wants to write a peachy text promotion that volition acquire people's attending when they're searching on Google. What should he do to generate the most clicks?

Put the promotion headline inwards all working capital alphabetic character letters
Include his keywords inwards the promotion text
Include his job organisation address inwards the promotion text
Put particular characters inwards the promotion headline

You’re reviewing the paid & organic search written report for a client who runs a Maui snorkeling tour business, in addition to yous view that her job organisation appears only inwards organic search for queries such every bit “boat snorkeling tour” in addition to “beachside snorkeling tour.” You tin flame exercise this information to:

increment the budget for all of her campaigns that incorporate these queries every bit keywords
create 2 separate promotion groups focused on boat in addition to beachside snorkeling in addition to include these queries every bit keywords
lower the budget for all of her campaigns that incorporate these queries every bit keywords
increment the bids for the keywords that include the terms “boat,” “snorkeling,” in addition to “beachside”

Zoe has a website selling customizable electronic greeting cards. What could locomote interfering amongst her getting the most possible conversions?

The landing page shows pop cards, amongst slow navigation to specific categories similar birthday, anniversary, congratulations, in addition to acquire well
When people click the ad, they're taken to the get-well category
Some of her keywords are on the landing page
It' obvious on the landing page that she's selling greeting cards

Data shows that your client's promotion that appears to people inwards San Francisco gets 120 conversions at a cost of US$1200 in addition to cost-per-acquisition (CPA) of US$10, piece ads showing inwards Houston acquire seventy conversions at a cost of US$1400 in addition to CPA of US$20. If yous have got a CPA destination of US$12, what bid adjustment would yous laid for each location?

+20% for San Francisco, -40% for Houston
+20% for San Francisco, -20% for Houston
+40% for San Francisco, -20% for Houston
+40% for San Francisco, -40% for Houston

 

You acquire by the campaigns for a client that runs a vino tour job organisation inwards Florence. The ads have got stopped showing on Google. If the budget is limited, what powerfulness aid create certainly the ads show?

Raise the target cost-per-acquisition (CPA) bid
Use target outranking part bidding
Improve the character of the campaigns' keywords past times making certainly they're relevant to the ads' text in addition to landing pages
Use accelerated delivery to exhibit the ads throughout the solar daytime to create certainly that the entire buget isn't spent inwards the morning

Which is a best exercise for creating a mobile-preferred ad?

Use the same format in addition to content every bit you'd exercise for a laptop ad
Put your most of import information inwards the 2nd line of promotion text
Integrate mobile Flash video ads
Use a mobile-optimized landing page

Keyword Planner tin flame do all of these things except:

propose keywords in addition to promotion groups that may non have got occured to you
provide historical statistics on search volume
multiply keyword lists together
provide Quality Score estimates in addition to validate keywords

True or false: Shopping ads exercise Merchant Center production information to determine how in addition to where to exhibit ads.

True
False

Your client sells gardening supplies online. You propose she exercise sitelinks because they can:

convey people to her site from blogs almost gardening
locomote used amongst Shopping campaigns
accept people to subpages on her site almost gloves, tools, in addition to fertilizer
accept people to blogs almost gardening

How would yous explicate the importance of promotion impressions to a client who's concerned that her Search Network crusade is generating impressions but no clicks?

They tin flame aid her evaluate how engaging her promotion is to potential customers
They tin flame give her an thought of how ofttimes someone clicked on her ad
They tin flame aid her calculate how ofttimes someone clicked on her promotion in addition to thence converted
They tin flame give her an thought of how ofttimes her promotion is shown to potential customers

The automated "Maximize clicks" bid strategy attempts to acquire advertisers the most:

impressions for their daily budget
conversions based on their conversion goals
impressions inwards their preferred seat range
clicks for their daily budget

You tin flame add together a “+” modifier inwards front end of the words inwards a wide tally keyword to:

specify that someone's search must include certainly words or their closed variations
bespeak that this keyword should locomote dynamically inserted inwards your promotion text
specify that certainly words in addition to their closed variants locomote prioritized
override a negative keyword amongst a positive one

An advertiser implements target cost-per-acquisition (CPA) bidding in addition to notices that the campaigns are receiving fewer conversions. What could aid increment the position out of conversions?

Set the crusade budget to a 30-day cycle
Increase the target CPA bid
Specify the bid amount for each private campaign
Try a dissimilar automated bid strategy

An advertiser makes edits to an promotion in addition to notices that its seat is lower than that of the previous version. What’s the most probable cause?

The advertiser's landing page is downward for maintenance
The edited promotion is less relevant to the keywords inwards the promotion group
The edited promotion has a lower conversion rate
The advertisers's budget has been depleted

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

It uses conversion history to laid higher bids when a conversion is to a greater extent than likely
It sets CPC bids every bit one-tenth of the electrical current CPA bid setting
It adjusts CPC bids based on existing bid adjustments
It bids a static CPC value based on the electrical current maximum CPC settings

The bulk of consumers desire ads customized to their:

province or nationality
city, zilch code, or immediate surroundings
historic menstruation group
interests in addition to hobbies

Influenza A virus subtype H5N1 article of furniture store possessor is creating her commencement AdWords campaign. What's the best way to grouping her products?

Separate them inwards promotion groups based on what she thinks volition sell best on the Search vs. the Display Network
Separate them inwards promotion groups amongst themes similar sofa beds, king-size beds, in addition to queen-size beds
Create a novel crusade for every bed she sells inwards her store
Group them inwards a unmarried promotion group

Blake is selling baseball game caps in addition to using conversion tracking. What information powerfulness he larn from the conversion tracking data?

Lots of his site visitors are signing upward for his baseball game trivia newsletter
Most of his customers are watching a ballgame when they see his site
Most people are clicking on his promotion already ain at to the lowest degree 1 baseball game cap
Lots of his site visitors are 49ers fans

 

According to Google data, after seeing an promotion on their smartphone, to a greater extent than than one-half of people:

do a mobile search
become to the company's website in addition to purchase the product
become to a store in addition to purchase the product
send a text

Dynamic search ads would locomote most helpful for:

a global, online wearable retailer that changes its inventory seasonally
campaigns that demand to trim exposure on competitive keywords
a local eating theatre amongst a dynamically changing carte du jour that offers fresh, novel entrees every day
moving an ad's seat dynamically inwards whatever administration a person's eyes are looking

An advertiser wants to improve the seat of ads on Google but isn't willing to get upward bids. What else could increment Ad Rank?

Change keyword tally types from exact tally to phrase match
Lower bids on keywords amongst a depression clickthrough charge per unit of measurement (CTR)
Review impression part information to seat missed opportunities
Make changes to improve the components of Quality Score

Heather has a mobile app she wants people to maintain using 1 time they’ve downloaded it. How tin flame she acquire inwards to a greater extent than engaging?

Add merely about large, memory-intesive graphics
Use the bid strategy "Maximize engagement"
Set upward custom deep links
Customize the app for each format (phone, tablet, computer)

Which lets yous modify keywords, campaigns, ads, promotion groups, in addition to production groups?

Campaign editor
Category editor
Bulk edits
Revision tool

Influenza A virus subtype H5N1 novel client wants to promote his 3 Indian restaurants, inwards dissimilar areas of London, to people searching for places to eat. How powerfulness yous organize his account?

Create 1 crusade amongst an promotion grouping for each eating theatre location
Create several campaigns amongst 2 promotion groups each: dine inwards in addition to takeout
Create 1 crusade amongst an promotion grouping for all eating theatre locations
Create 1 crusade amongst an promotion grouping for each carte du jour item

Which is a best exercise for writing an effective text ad?

Use a passive verb inwards the headline
Write several ads in addition to view which 1 performs the best
Talk almost yourself in addition to your business
Make the examine dissimilar from what's on your landing page

You’re tracking conversions inwards a budget-constrained campaign. If yous get upward cost-per-click (CPC) bids inside the budget constraint, which outcome is most likely?

Receive to a greater extent than conversions piece paying to a greater extent than on average per conversion
Receive fewer conversions piece paying to a greater extent than on average per conversion
Receive to a greater extent than conversions piece paying less on average per conversion
Receive fewer conversions piece paying less on average per conversion

 

An advertiser who uses promotion scheduling has a custom bid adjustment for nine p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 in addition to the bid multiplier is -25%. How much is the advertiser bidding for that fourth dimension period?

the States $0.32
the States $0.30
the States $0.03
the States $0.31

Your client's production costs US$50 to produce, in addition to it sells for US$150. She's sold 10 units in addition to spent US$700 on her AdWords campaign. How would yous calculate her render on investment (ROI) to aid her sympathise the do goodness of using AdWords?

[US$1500 (revenue) - 10(number of products sold)]/US$1200(cost + AdWords spend)
US$1500 (revenue)  /  US$1200 (cost + AdWords spend)
[US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
[US$1500 (revenue) - US$1500(cost)]/US$700(AdWords spend)

Drew is selling math textbooks in addition to using cost-per-click (CPC) bidding for his campaign. What’s the in conclusion cost each fourth dimension his promotion is clicked?

The average amount charged each fourth dimension someone clicks on his ad
The projected maximum cost-per-click (max. CPC)
The minimum amount needed to maintain a higher rank than the rank held past times the next-highest bidder inwards the auction
The average amount needed to create the promotion appear somewhere on the page

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads exhibit below a competitor’s inwards search results when people locomote inwards keywords similar “sailing excursions on San Francisco Bay.” Which automated bid strategy could aid him attain the top position?

Enhanced cost-per-click (ECPC)
Target outranking share
Target render on promotion pass (ROAS)
Maximize clicks

Which contestation is true?

Call-only ads only allow people telephone outcry upward the business
Call-only ads are available solely on the Display Network
Ads amongst telephone outcry upward extensions only allow people telephone outcry upward the business
Call extensions send people to a landing page amongst a telephone number

Each of these are benefits you’d await from Shopping ads except:

costless listings
More traffic in addition to leads
Better qualified leads
ease of targeting without needing keywords

Nick sells five flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” amongst related keywords similar “coconut snacks” inwards a unmarried promotion group?

To exhibit ads promoting "Sweet & spicy coconut" to people searching for that flavor
To create certainly "Sweet & spicy coconut" continues to locomote the bestseller
To exhibit ads promoting all the flavors to people searching for "gourmet popcorn"
It's most efficient to have got a unmarried promotion group

If yous desire to prioritize downloads of your mobile app instead of visits to your mobile site, yous should:

run an app install ad
add together a sitelink extension
include the give-and-take "Install" inwards the promotion text
add together a telephone outcry upward extension

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how powerfulness yous optimize the bidding strategy to increment the position out of conversions?

Increase the mobile bid adjustment for the campaign
Decrease the mobile bid adjustment for the campaign
Increase the position out of mobile-optimized text ads
Decrease the position out of mobile-optimized text ads

Influenza A virus subtype H5N1 successful AdWords text ad:

ties the call-to-action to the landing page
mentions at to the lowest degree iv fundamental selling points
talks almost the advertiser's reputation
has a wrapping headline in addition to at to the lowest degree 2 paragraphs of text

You have got a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, yous could use:

CPC Simulator
Portfolio Simulator
Bid Simulator
Keyword Simulator

Hannah is having a sale. In her ads, she wants to include the amount of fourth dimension left inwards the sale. What’s the best way to do this?

Note the sale in addition to appointment inwards the text
Insert the AdWords clock icon inwards each ad
Use the "Sale duration" function
Use the "Countdown" function

According to 2015 Google Trends data, which term would consumers on mobile phones locomote most probable to type inwards a search engine?

Great shoe stores
Shoe stores close me
Shoe store addresses
Shoe store sales

According to Google data, 70% of mobile searchers who've latterly made a purchase have:

saved a job organisation every bit a contact on their phone
called a similar job organisation from their phone
visited a business's website from the search results page
clicked to telephone outcry upward a job organisation from the search results page

In society to differentiate ads from those of competitors, advertisers should:

Include prices in addition to promotions
raise challenger offers in addition to prices
exercise exclamation points in addition to words inwards all working capital alphabetic character letters
exercise particular character, such every bit asterisks or hashtags

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the choice isn’t available. The most probable argue is that the advertiser:

is using merely about other automated bid strategy
is using Google Analytics
has fewer than five conversions inwards the in conclusion fifteen days
has fewer than fifteen conversions inwards the in conclusion xxx days

You acquire by the campaigns for a babe stroller manufacturer that sells its products online in addition to through large retailers. To calculate the full profits from these campaigns, yous should:

justice revenue based on the value of an AdWords customer, factor out gross margins, in addition to subtract AdWords costs
justice revenue based on the value of a click, factor out gross margins, in addition to subtract AdWords costs
justice revenue based on inwards store sales, factor out gross margins, in addition to subtract AdWords costs
justice revenue based on online sales, factor out gross margins, in addition to subtract AdWords costs

Which best describes the human relationship betwixt maximum cost-per-click (max. CPC) bids in addition to Ad Rank?

Influenza A virus subtype H5N1 CPC bid only affects Ad Rank on the Search Network
Influenza A virus subtype H5N1 CPC bid is 1 factor that affects Ad Rank
An increased CPC bid leads direct to a large increment inwards Ad Rank
An increased CPC bid leads direct to a small-scale increment inwards Ad Rank

 

What information does a target cost-per-acquisition (CPA) bid strategy demand inwards society to abide by the optimal cost-per-click (CPC) bid for an promotion each fourth dimension it's eligible to appear?

Forecast data
Manual bid changes
Test conversions
Historical conversion data

 

The strategic exercise of dissimilar marketing channels affects:

the average amount of each sale
target-customer demographics
online purchase decisions
payment methods

 

AdWords Editor lets users do all of these things except:

simultaneously create edits to multiple accounts online
maintain working piece offline
persuasion statistics for all campaigns
export in addition to import files

After searching for shoes, Sean clicks on an promotion promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

Remove all but 1 of the pop-ups
Ensure that the pop-ups acquire Sean's attention
Ensure that the pop-ups relate to the search
Remove the pop-ups

Fran decides to exercise custom promotion scheduling to promote her farm-to-table restaurant. Why did she withdraw this option?

She's using a "Standard" campaign
She prefers non to bound promotion exposure, regardless of when the eating theatre is open
Her ads generate 95% of her job organisation on Fridays, thence she'd similar to exhibit them to a greater extent than on that day
She can't afford to run ads at all times of the solar daytime in addition to on all days of the week

According to Google data, amid consumers who ship a local search on their smartphone, how many thence see a store inside a day?

About 20%
About 50%
Nearly everyone who's gear upward to buy
About 10%

Influenza A virus subtype H5N1 client is bespeak yous why he should evaluate the position out of clicks on his search ads relative to the position out of impressions received. What should yous tell him?

He tin flame acquire an thought of how many people double clicked his ads
He tin flame improve sympathise whether potential customers abide by his ads appealing
He tin flame improve sympathise what happens after potential customers click his ads
He tin flame acquire an thought of how many people who've seen his ads genuinely became customers

An advertiser selling estimator monitors is writing novel promotion text for an existing promotion group. Which meets AdWords editorial in addition to professional person requirements?

BUY affordable LCDs
20-70% off LCD monitors
**Free** transportation on LCDs
Cheap, cheap, inexpensive monitors

 

Someone searches on "laptop computers" in addition to clicks an ad. Which landing page would locomote most relevant?

Influenza A virus subtype H5N1 page showing a tablet
Influenza A virus subtype H5N1 page showing laptops
Influenza A virus subtype H5N1 estimator store homepage
Influenza A virus subtype H5N1 page showing both laptops in addition to desktops

Influenza A virus subtype H5N1 florist is advertising five types of bouquets, including those amongst roses. Which landing page is to a greater extent than probable to convert to a sale when someone searches on "roses"?

The "Contact Us" page of the site
The page on which people sign upward for coupons
The page showing rose bouquets
The habitation page, showing five types of bouquets that includes roses

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