Google Shopping Certification Advertising Assessment Show Answers - University For Ads

Google Shopping Certification Advertising Assessment Exam Answers - Academy for ads - 2018 ¡test contains 63 questions but in that location are 105 dissimilar possible questions yous could await during the exam. Every fourth dimension yous convey Shopping Advertising Assessment test, yous larn 63 random questions from these 105.
The Shopping Advertising essay out covers basic as well as advanced concepts, including creating a Merchant Center work organisation human relationship as well as production information feed, as well as creating as well as managing Shopping campaigns. To go yesteryear the essay out yous involve to reply at to the lowest degree 80% questions inwards less than 90min.

Get Certified in Shopping Advertising Now!!!

Why can't Ellen reckon whatsoever benchmark information for her novel Shopping campaign?

Her drive has reached its daily budget limit
She doesn't have got plenty products inwards the drive to compare to others
She is already outbidding her competitors
There aren’t plenty comparable products from other advertisers

What optimization recommendation mightiness yous build to a novel client alongside Shopping campaigns that don't include all of the products the fellowship sells?

Create a separate drive for all products as well as subdivide the inventory based on products that are already beingness advertised, as well as then assign these products a depression bid
Create a separate drive alongside a depression priority, as well as create 1 production grouping for all products as well as assign it a depression bid
Create a separate drive alongside a high priority, as well as create 1 production grouping for all products as well as assign it a high bid
Create a separate drive for all products as well as subdivide the inventory using custom label attributes, as well as then bid yesteryear item ID for the items non included inwards other campaigns

 

In guild to offering products inwards dissimilar countries, yous should:

Use the same landing pages globally
Use 1 feed for all products
List the products inwards the local language
Always laid prices inwards USD

What does Niharika involve to produce showtime if she wants to enable automatic item updates for the toll as well as availability of her products?

Add schema.org structured information to her landing pages
Link her Google Merchant Center as well as AdWords accounts
Submit yeah for the toll as well as availability attributes
Nothing, she simply needs to enable the setting inwards Google Merchant Center

You're optimizing a client's Shopping drive to drive online sales as well as are assessing the company's website. You determine that the site needs to live improved for mobile, as well as recommend that the company:

add together to a greater extent than carte du jour options thus people tin reckon all products offered
increase the page charge speed to nine seconds or longer
build all information fields required at checkout
allow people to render to their shopping cart on their desktop computer

Which should David produce to amend empathise how the ads for his local bakery have got driven store visits as well as influenced his customers’ buying habits?

Enable dynamic tracking URLs for his drive as well as educate tracking templates for his local production group
Segment his written report yesteryear click type as well as review his local data
Set upwardly local inventory ads inwards his Shopping drive as well as review his local channel performance
Set upwardly Google Analytics for his local storefront as well as access its diverse customized data

Kelly is checking her production landing pages to build sure enough that she has all the required information. What slice of information is required to seem on every landing page?

Google production category
Sale price
Availability date
Price as well as currency

If a production doesn't have got an epitome available, yous should:

Wait to submit the production until an epitome is ready
Submit an epitome of a similar product
Submit a placeholder epitome alongside a message, such every bit "Coming Soon"
Submit a total color version of your store’s logo

Merchants usage Google Merchant Center to:

care Shopping drive bids
laid drive priority
laid mobile bids on specific products
upload production information through feeds or an API

Angelika simply submitted her production for the showtime time, as well as she had 2 errors, three warnings, as well as v notifications. What does she involve to create inwards guild for her ads to show?

All of the errors, warnings, as well as notifications
Only the warnings
Only the errors
The warnings as well as errors

You tin usage drive priority to:

promote sure enough production groups across all your campaigns
determine which campaign's bid to usage for a production when the same production is included inwards multiple campaigns
edit maximum CPC bids, tracking templates, or custom parameters as well as destination URLs for non-subdivided production groups
subdivide drive products according to freely-assigned values alongside custom labels

 

Product groups are eligible for the Bid Simulator:

When Shopping ads have got been included inwards plenty auctions or accrued plenty impressions
Once the average cost-per-click (avg. CPC) is around the maximum cost-per-click (max. CPC) bid
Once a budget cap has been reached for a production group
Anytime later on a production grouping is created inwards a Shopping campaign

 

The feed that Luca exports from his dot of sale arrangement needs some cleanup earlier it volition live accepted yesteryear Google Merchant Center. To run across the requirements, he needs to consistently modify product_state to status inwards his exported feed. What’s the best means to produce this each time?

Manually modify product_state to status earlier submitting his feed to Merchant Center
Submit his feed without changing it, as well as and then usage feed rules to automatically modify product_state to condition
Leave product_state inwards his feed as well as also add together the status attribute
Delete product_state completely from his feed, as well as and then submit his feed to Merchant Center

Michael was notified that his products were disapproved due to wrong prices. Which may have got caused the disapproval?

The landing page toll is dissimilar from the feed price
Influenza A virus subtype H5N1 'sale price' attribute is blank
The availability for the products are listed every bit 'out of stock'
The transportation rates for the products were updated to $0.00

What is a best exercise to cut down the processing fourth dimension of a novel feed?

Divide the grouping of products into multiple information feed segments
Submit the feed at midnight
Create a novel Google Merchant Center work organisation human relationship for each novel AdWords campaign
Upload both xml as well as csv files of the same products

Jane's production feed would larn disapproved due to:

a toll mismatch betwixt the feed as well as landing page
a URL that's 1500 characters
a feed including a mobile link
an epitome beingness a GIF format

Toshiro wants to increase the conversion charge per unit of measurement of his Shopping campaigns without increasing his budget. He should use:

target cost-per-acquisition (CPA)
maximize clicks
enhanced cost-per-click (ECPC)
target render on advertizement pass (ROAS)

An online women's vesture retailer uses conversion tracking to rail orders as well as wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, yous should consider reviewing the:

cross-device attribution reports to reckon if people click the retailer's ads on a cellular telephone during the sales funnel
path length written report to reckon if most sales occur later on multiple clicks on the retailer's advertizement from a mobile phone
cross-device attribution reports to reckon if people click the retailer's ads on a desktop during the sales funnel
path length written report to reckon if most sales occur later on 1 click on the retailer's advertizement from a mobile phone

You've started managing a Shopping drive for a client who thinks the campaign, which attributes conversions to the showtime advertizement customers clicked earlier completing a conversion, isn't providing a skilful render on investment (ROI). How mightiness yous usage attribution models to evaluate the campaign's performance?

Compare 2 models to create upwardly one's hear whether to optimize the campaign's automated bid strategy for a fourth dimension decay model
Compare 2 models to reckon if the drive is undervalued on a last-click basis
Compare 2 models to create upwardly one's hear whether to optimize the campaign's automated bid strategy for a position-based model
Compare 2 models to reckon if the drive is undervalued on a first-click basis

You're currently targeting all inventory inwards 1 drive through an "All products" group. How should yous honour drive optimization opportunities?

Understand which creatives perform best inwards the “Ads” tab
Segment performance yesteryear diverse shopping views through “Predefined reports” inwards the reporting icon on the altitude right of your account
Check impressions for each production inwards Google Merchant Center
See query-level production performance inwards the “Keywords” tab

If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding selection below volition live available to him?

Maximum cost-per-click (max. CPC) bidding
Maximum cost-per-acquisition (max. CPA) bidding
Enhanced cost-per-click (ECPC) bidding
Target cost-per-acquisition (target CPA) bidding

You tin usage custom labels inwards a production information feed to:

Add supplemental epitome URLs
Provide additional description information for shoppers inwards search results
Submit production build descriptions
Tag products you'd similar to grouping inwards a Shopping drive yesteryear values of your choosing

What does Google Merchant Center usage every bit the primary means to contact users alongside of import messages, such every bit feed disapprovals?

Messaging inwards AdWords overview page
Messaging inwards Google Merchant Center overview page
Email contacts listed inwards work organisation human relationship settings
Automated telephone messages to work organisation human relationship owner

Jane is planning to add together a pop build of watches to her online store. To assistance differentiate her products from her competitors, Jane should:

include her store holler on all sentry images
modify the toll on the advertizement to live lower than the actual production price
usage promotional text to highlight whatsoever deals
include bundled accessories inwards the production image

 

Anne wants to usage her impression part metrics to optimize her Shopping campaign. She should:

increase her impression part yesteryear setting her bids lower on her campaign
run an Auction insights written report to compare her impression shares to those of her competitors
laid the delivery method on her drive to standard
laid negative keywords inwards her campaign

What information produce yous involve to larn into inwards Google Merchant Center to create a Shopping campaign?

Verified as well as claimed website URL
Business address
Local work organisation information feed
Promotion text

True or false: If Viola signs upwardly to run Shopping ads but doesn't post a refund policy on her website, she can't run ads.

True
False

How should Chris approximate how a dissimilar bid amount would acquit upon his store's online traffic?

Review the benchmark cost-per-click (CPC) information inwards AdWords
Download drive performance data
Use the Bid Simulator tool
Check the "Diagnostics" tab inwards Google Merchant Center

To forestall your Shopping ads from appearing for sure enough search terms, yous would:

add together negative keywords to your drive or advertizement group
withdraw products from your production data
withdraw the related search terms from your production titles inwards your production data
position shorter descriptions inwards your production data

May is inwards the procedure of expanding her store to back upwardly to a greater extent than territories. After adding novel information feeds, May’s Google Merchant Center work organisation human relationship was suspended because the:

information feeds weren't updated for 10 days
linguistic communication on the landing pages doesn’t tally the linguistic communication of the target country
information feed includes products alongside the availability status "out of stock"
transportation attributes for a modest release of items have got dissimilar pricing than the default transportation at the work organisation human relationship level

Mika has an online store as well as wants to create a Shopping campaign. What information does she involve to create a Google Merchant Center account?

Promotion text
Country where her products are sold
Verified as well as claimed website URL
Local work organisation information feed

Suzie owns an clothe store as well as is thinking of starting a Shopping Campaign. How tin Shopping ads produce goodness Suzie?

Suzie tin serve Shopping ads direct from her website
Customers tin conk well-informed most Suzie's products because they'll reckon of import information such every bit the price, image, as well as retailer holler earlier they click the ad
Shopping ads larn customers’ attending because merchants tin include words such every bit "best" inwards titles as well as descriptions
Shopping ads function alongside keywords as well as relevancy, thus Suzie tin bid on pop keywords to larn her advertizement to seem at the altitude of search results

 

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Include the text "adult" inwards the production description
Identify products using the 'adult' attribute
Submit inwards a custom_label attribute every bit role of the information feed
Email the back upwardly squad through the Google Merchant Center Help Center

Ryan’s shoe store sells a diversity of shoes. His “active shoes” drive is reaching the daily budget cap yesteryear the early on afternoon. What should Ryan produce to larn to a greater extent than traffic for his products?

Increase the budget cap of the campaign
Remove underperforming items from the inventory
Lower the maximum cost-per-click (max. CPC) for all production groups
Increase the maximum cost-per-click (max. CPC) for all production groups

Shopping ads tin live targeted to:

North America only
Select countries, listed inwards Google Merchant Center as well as AdWords Help Centers
Only countries where Google.com/shopping is available
All countries where AdWords is available

When creating a file to upload to Google Merchant Center, what format is accepted?

Word file format
Text or tab delimited file format
Database file
Excel file format

Which tin yous sell on Google Shopping?

Hotel as well as go fares
Residential existent estate
Used goods
Business services such every bit plumbing or locksmithing

Maximilian is starting a Shopping drive for wintertime sports to sell skis, which are also listed inwards his drive for mount tourism. Maximilian has a specific budget simply for his wintertime sports campaign. When skis are shown, he wants the bid to come upwardly from his wintertime sports campaign. Maximilian should:

build his wintertime sports budget high priority yesteryear adding his mount tourism budget to it
build the wintertime sports drive high priority as well as the mount tourism depression priority
add together “mountain tourism” to his negative keywords during the wintertime sports campaign
prioritize his Shopping campaigns according to seasons rather than geography

 

Which is a required attribute when submitting a production to Google Merchant Center?

title
additional_image_link
availability_date
mobile_link

According to Google Shopping policies, what would create the disapproval of private items or an entire Merchant Center account?

Products alongside an availability attribute of out of stock
Influenza A virus subtype H5N1 production URL that links direct to exclusively 1 relevant item
Sale of gambling related products such every bit poker chips
Unsecure checkout or a missing refund policy

What's the best means to dot inwards a feed that a production is on sale for a express time?

Include "SALE" inwards the championship of the item
Upload the same item twice, 1 time alongside a lower price
Update the description of that specific item
Use the sale_price attribute

Marie's novel photographic telly camera production falls into ii dissimilar Google production categories. What should she usage for this attribute?

Include exclusively 1 category
Use the custom label attribute
Submit the production twice using a dissimilar category each time
Include both categories inwards the attribute

Enhanced cost-per-click (ECPC) bidding should live used to:

Bid for a target cost-per-acquisition (CPA)
Optimize bids using conversions
Drive engagement alongside production brand
Increase total impressions

Shopping ads should live used for:

Promoting products online
Driving telephone calls to a business
Promoting brands
Promoting services

When reviewing the Search terms written report for your Shopping campaigns, yous notice several terms that aren't relevant to what you're advertising. How tin yous usage this information?

Add the terms every bit negative keywords
Adjust your production information feed to include irrelevant terms
Increase your Quality Score yesteryear including irrelevant terms inwards advertizement content
Increase your bids for to a greater extent than relevant keywords

You tin usage a production grouping alongside a unmarried bid to:

create dissimilar bid modifiers
ensure your entire inventory has the same bid
organize your advertizement grouping yesteryear production attributes
laid a novel drive priority

True or false: Shopping ads tin seem at the same fourth dimension every bit text ads, allowing shoppers to honour the best tally earlier clicking through to build a purchase.

True
False

Muhammad wants to promote hats as well as shirts from the same brand, as well as decides to subdivide his “All products” production group. He showtime uses the attribute build to select products for the build as well as and then uses the attribute category to create separate production groups for hats as well as shirts. His adjacent stride is to:

laid bids for his novel production groups to align alongside his sales strategy
usage the Bid Simulator, but exclusively for “Everything else inwards ‘All products’”
depository fiscal establishment check the benchmark cost-per-click (CPC) of his hats as well as shirts to inform his bid strategy
depository fiscal establishment check his conversion window settings as well as reckon if novel production groups create changes

Google Merchant Center is used to:

Host website images
Manage bidding for Shopping campaigns
Submit production information
Monitor the performance of Shopping campaigns

Matt is preparing for his store’s big vacation sale. What should Matt produce to build sure enough the products that are on sale are organized on Google Shopping?

Add "holiday sale" to the 'Title' attribute of all items
Classify the products nether the "holiday" Google Product Category
Use a custom label to announce items included inwards the vacation sale
Change the 'brand' attribute of sale items to "holiday"

For a Shopping campaign, yous tin usage AdWords to:

Manage advertizement grouping bids
Submit production information
Upload additional production images
Manage as well as validate a website URL

Sally is promoting her online store that sells vintage goods as well as custom artwork. What does she involve to include for unique production identifiers?

Submit a randomly generated release inwards the gtin attribute
Submit 1 every bit the mpn attribute
Put no inwards the identifier_exists attribute
Put unavailable inwards the gtin attribute

You tin usage custom labels to:

subdivide a production yesteryear specific features that yous decide
target dissimilar countries inside the same Shopping campaign
listing specific features inwards your Shopping ads
have got Google subdivide your production into specific relevant categories

Which is a argue why Annie's Google Merchant Center work organisation human relationship would larn suspended?

She's exclusively been updating her feeds every 10 days
She is exclusively selling used products
Her website doesn't have got a mobile version
Her landing pages Pb to fault messages or non-existent pages

Custom labels are a means to:

subdivide products into specific production groups inwards AdWords
laid the province inwards which your products volition live sold
tell Google Merchant Center what products to avoid when uploading data
seat the transportation method used for your products

Multi-client accounts (MCAs) inwards Google Merchant Center allow advertisers to easily:

Share products betwixt accounts
Access multiple AdWords accounts
Manage multiple domains alongside a unmarried sign in
Combine reporting on all information feeds across domains

In Shopping campaigns, production groups are used to:

create a listing of keywords used to target Shopping ads to shoppers
bundle items sold every bit a package, similar a photographic telly camera as well as tripod stand
organize products inside a information feed
bid on organized inventory inwards an advertizement group

What should Kevin convey into work organisation human relationship when optimizing the championship attribute for his novel line of surfboards?

Include the location of his retail store
Include relevant attributes inwards the championship such every bit brand, size, as well as color
Include the board trend holler only
Use special characters such every bit exclamation points or all caps

Which devices tin Shopping ads seem on?

Tablets, mobile phones, as well as desktops
Mobile phones as well as desktops
Tablets as well as desktops
Mobile phones

Shopping campaigns use:

a combination of text ads as well as Shopping ads formats
ads created using production information from Google Merchant Center
keyword-targeted rich media ads
ads promoting local as well as nearby services

Ben is creating production images. Influenza A virus subtype H5N1 mutual best exercise is to:

Include build names inwards the images
Include all varieties of a production inwards 1 image
Display the merchant website holler over all images
Ensure all images are high-quality

Yves heard that the custom_label attributes tin assistance him organize his Shopping campaign. With custom labels, Yves tin provide:

the build of his production thus he tin organize his drive yesteryear dissimilar brands
Google production categories thus he tin organize his drive yesteryear dissimilar categories
the product's status thus he tin organize his drive yesteryear new, used, or refurbished products
whatsoever value he chooses thus he tin organize his drive yesteryear his ain goals

After segmenting your client's conversion information for a Shopping campaign, yous reckon that mobile is driving 10 percentage of sales. What should yous produce to optimize the drive for this client, a children's vesture retailer that sells its trade online as well as inwards stores?

Create separate Shopping campaigns for desktop as well as mobile, budgeting the same amount for each campaign
Create a separate Shopping drive for mobile targeted to locations where your client has a physical store
Set a desktop bid adjustment that accounts for the amount inwards sales that mobile is driving
Set a mobile bid adjustment that accounts for the amount inwards sales that mobile is driving

Brian is expanding his store to include antique goods. What should he produce if in that location isn't a unique production identifier available?

Use the exemption attribute identifier_exists
Leave all unique production identifiers blank
Include the give-and-take "antique" inwards the titles of all products
Add unique to the build attribute

Which electronic mail contact does Google usage to notify merchants most work organisation human relationship warnings?

AdWords primary contact
Google Merchant Center primary contact
Both Google Merchant Center technical contact as well as primary contact
Google Merchant Center technical contact

How tin yous lose your claimed URL?

Your website is updated but includes the same identifying meta tag or HTML file
You withdraw all information feeds from your Merchant Center account
Another authorized possessor of the website successfully verifies as well as claims your website URL
Your claimed URL potency expired from Webmaster tools

You're optimizing the Shopping drive for an online jewelry retailer promoting its novel line of engagement rings. If yous know that people who enquiry engagement rings across multiple devices convey longer to convert, what should yous produce to assistance this client amend attribute the acquit upon mobile has on its sales?

Set a longer conversion window, such every bit thirty days or xc days
Set a brusk conversion window, such every bit seven days
Create a separate drive optimized for mobile as well as compare how it drives sales
Create a separate advertizement grouping optimized for mobile as well as compare how it drives sales

 

Lisa wants to know if, later on viewing her Shopping ad, people are buying the shoes listed inwards the ad. She should:

run an Ad performance report
usage enhanced cost-per-click (ECPC) bidding
run an Auction insights report
educate conversion tracking

In Google Merchant Center, a target province is the province where the:

products are shipped from
products are sold as well as volition live shipped to
retailer is located
products are manufactured

 

True or false: Data feeds provide a listing of your inventory alongside of import production details inwards Google Merchant Center

True
False

Shopping ads tin seem on:

Google Search Partner websites
Google Shopping
Google Search
all of the answers are correct

Quincy wants to build sure enough that he meets the Google Shopping policy to accurately stand upwardly for his work organisation or product. Which activeness should he convey on his website to run across the policy?

Claim credentials for his work organisation that he hasn't finalized yet
Advertise products or promotional offers that aren’t available to people shopping online
Show clearly the payment model as well as total toll that a someone shopping online would live charged earlier as well as later on the purchase
Describe some of the atmospheric condition related to the purchase earlier as well as later on the purchase

What does impression part dot most a production group?

It shows your production grouping impressions relative to other production groups inwards the same campaign
It provides an average benchmark of all similar products from other retailers
It shows how many impressions your production grouping has received divided yesteryear the estimated release it was eligible to receive
It predicts your production group’s hereafter impressions

Campaign priorities determine your bids according to which rule:

if the highest priority drive is out of budget, the lower priority drive bids
the highest priority drive volition bid, unless a lower priority bid is high enough
if yous have got multiple campaigns alongside the same bid, the lowest necessary bid volition live used
if the highest priority drive is out of budget, lower priority budget is added to bids

To assistance alongside your drive strategy, yous tin usage custom labels to:

organize products yesteryear specific attributes
increase your product’s discoverability
discovery your best-selling products
create a listing of novel keywords for your products

Ricky is an online golf game equipment merchant who simply created a novel Google Merchant Center account. When Ricky creates his showtime information feed, he must add together unique production identifiers for his products. Which combination of gtin, mpn, as well as build should he submit?

Only mpn is required
Only build is required
gtin as well as build are required, as well as mpn is recommended
gtin as well as mpn are required, as well as build is recommended

How could yous increase the release of conversions your Shopping drive receives for most the same total cost?

Increase your drive priority
Decrease bids for production groups alongside a depression cost per conversion, as well as increase bids for production groups alongside a high cost per conversion
Increase bids for production groups alongside a depression cost per conversion, as well as decrease bids for production groups alongside a high cost per conversion
Remove production grouping subdivisions as well as bid on broader groups of products

 

How tin Helen provide complimentary transportation for a modest grouping of promotional products?

Add a specific shipping_label to the promotional products, as well as and then laid the transportation cost for those products to "Free"
Set the default transportation for all products to a apartment charge per unit of measurement of 0.00 USD
Add "Free shipping" to the Shopping drive promotional text
Remove all transportation options from the Google Merchant Center account

 

Suzie owns an clothe store as well as has decided to sell her products online. When Suzie creates a Google Merchant Center information feed, what unique production identifiers volition live accepted?

build only
gtin as well as brand
mpn as well as gtin
gtin only

Brian wants to know what would've happened if he'd selected dissimilar bid amounts inwards his Shopping campaign. He should:

usage the Bid Simulator
usage the priority setting inwards his Shopping campaign
educate enhanced cost-per-click (ECPC) bidding
customize the statistics tables on the Campaign page

Bob is seeing depression traffic for 1 of his production groups as well as daily pass is low. What could he produce to assistance increase impressions as well as traffic?

Add negative keywords to the production group
Increase the campaign’s daily budget
Increase bids on products groups
Remove whatsoever bid modifiers

Creating multiple products groups inside 1 advertizement grouping allows yous to:

laid dissimilar bid modifiers or negative keywords for your products
access a search term written report for each production group
base of operations each production grouping on a specific production attribute yous choose
usage a unmarried maximum cost-per-click bid across your production inventory

 

Mindy is setting upwardly her Google Merchant Center work organisation human relationship as well as has to verify her website URL. Her website URL must:

include IP addresses
include Ports
live every bit specific every bit possible (for example, http://www.example.com#top)
laid out alongside http:// or https://

Greta wants to build changes for several Shopping campaigns that she manages. She tin usage mass changes to:

alter custom parameters for subdivided production groups
supersede an existing production group
create full general calls to action
link production feeds across campaigns

Vivian owns an fine art furnish store as well as traffic for her "painting" production grouping is increasing. To optimize the performance of her ikon products, Vivian should:

withdraw subdivisions from the production group
subdivide the production grouping as well as displace budget resources allotment to the best performing products
update the inventory yesteryear removing sure enough products
increase the maximum cost-per-click (max. CPC) bid for all products

You should usage multiple advertizement groups when yous desire to:

Link products from a dissimilar Google Merchant Center account
Target a dissimilar province inside the same Shopping campaign
Set a dissimilar priority on bidding inside the same Shopping campaign
Use a dissimilar bid modifier for products inwards the same Shopping campaign

 

Which AdWords drive settings should Sarah pick out inwards guild to sell products to California residents only?

Set the province of sale to the States only
Set either the province of sale to the States or location to California
Set both the province of sale to the States as well as location to California
Set the location to California only

To educate ads for her local sentry store inwards add-on to the ads she already runs for her online store, Lucy should:

subdivide her production inventory as well as laid dissimilar bids for her local as well as online exclusively ads
laid out the local inventory ads implementation procedure as well as consummate the required steps
enable local products inwards her shopping drive as well as educate a production filter for “local”
educate multichannel ads to direct customers to her online or local store

 

Campaign priority should live used when yous advertise:

multiple products internationally inwards multiple campaigns
multiple products for the same province inwards multiple campaigns
1 production for the same province inwards multiple campaigns
1 production internationally inwards multiple campaigns

To hold active production data, yous must update your information every:

thirty days
24 hours
1 year
vi months

Paige has an online clothe boutique that sells dresses for women as well as children. She simply got a novel shipment of pinkish polkadot girls dresses. How tin a Shopping drive assistance Paige target her inventory?

She tin link to the page alongside an epitome of the not-yet-available production alongside “coming soon” listed as well as additional options
She tin add together the clothe description inwards the championship as well as and then link to additional dresses
She tin link to a page inside her site alongside all dresses incase the item sells out
She tin link direct to the brand, color, size as well as toll of the clothe described

When preparing to submit a novel feed, yous should:

Give all feeds the same request consistency
Include all items inwards your inventory
Submit multiple feeds to procedure everything at once
Submit a essay out information feed

Which products should yous submit the identifier_exists attribute alongside a value of no for?

novel books for pre-order
used electronics
custom-made clothing
bundles

Influenza A virus subtype H5N1 client is using manual bidding for its Shopping drive as well as yous create upwardly one's hear to usage target render on advertizement pass (ROAS) to convey wages of AdWords' automated bidding features. Before yous laid out using target ROAS, yous involve to build sure enough that:

remarketing listing for search ads is educate for the campaign
each production grouping inwards the drive is restructured thus that it has fewer than 200 clicks per week
the client is using a third-party bidding platform that is compatible alongside target ROAS
conversion tracking is educate for the drive as well as each production grouping has to a greater extent than than 200 clicks per calendar week a

Google Merchant Center tin live used to:

View competitive benchmarks for Shopping campaigns
Update mobile bids for products
Manage transportation settings for a store
Set drive priority for products

Nicole's analysis shows that v brands currently inwards her "All products" grouping are performing peculiarly well. What tin she produce to capture to a greater extent than traffic on these valuable brands?

Change the drive priority to "high"
Increase her “All products” bid
Subdivide yesteryear build as well as laid to a greater extent than competitive bids for the brands individually
Set her budget to “accelerated” delivery

Peter has finished subdividing the production groups inwards 1 of his Shopping campaign’s advertizement groups. What bid should Peter non usage for the remaining "everything else inwards all products" production group?

Continue subdividing until in that location are no products inwards this group
Influenza A virus subtype H5N1 bid of zero
Influenza A virus subtype H5N1 bid that’s the average of the subdivisions
Influenza A virus subtype H5N1 bid lower than the subdivisions

Shopping ads on google.com:

don't usage keywords
dot the holler of the merchant
tin live served together alongside text ads
all of the answers are correct

To subdivide products inwards Shopping campaigns using your ain laid production structure, yous should use:

Custom labels
AdWords labels
Multiple information feeds
Starred items

When optimizing the championship attribute for her novel line of bicycles, Matilda should include:

keywords as well as relevant attributes inwards the championship such every bit brand, size, as well as color
symbols as well as unusual characters to larn the user’s attending such every bit exclamation points
the bike trend holler only
the toll as well as transportation cost

True or false: Odell runs an online store selling outdoor gear, guns as well as hunting equipment, as well as a few tobacco products. Odell tin advertise all of his products on Google Shopping.

False
True

Google Merchant Center is used for:

Managing conversion tracking
Setting upwardly drive bidding priorities
Editing your Shopping campaign’s production groups
Uploading production information feeds

 

Why is it a best exercise to laid a bid for the “everything else inwards all products” production group?

To include items non role of other production groups inwards your campaign
To larn inwards easier to target a location for sure enough products
To command the websites on which your Shopping ads appear
To live able to have got 1 production grouping for mobile devices

 

To educate a Shopping campaign, you'll involve to link your Google Merchant Center work organisation human relationship and:

listing of approved Shopping policies
credit card
AdWords account
Google My Business account

Research shows that to a greater extent than than 50% of people who search for a production on their smartphone see a work organisation inside a day. Based on this information as well as your client's goal of driving in-store sales, how would yous optimize the company's Shopping campaign?

Increase the mobile as well as location bid adjustments as well as build additional adjustments based on performance
Create a separate drive for products that people are to a greater extent than probable to enquiry on their smartphones as well as laid a mobile bid adjustment of +900%
Create a separate drive for products that people most probable won't enquiry on their smartphones as well as laid a mobile bid adjustment of +900%
Decrease the mobile as well as location bid adjustments as well as build additional adjustments based on performance

Get Certified in Shopping Advertising Now!!!

 

Share this post