Google Adwords Display Certification Advertising Assessment Evidence Answers - University For Ads

Google AdWords Display Certification Advertising Assessment Exam Answers - Academy for ads

In lodge to utilization remarketing alongside Google Analytics, you lot require to:

have got a finish conversion charge per unit of measurement of 20%
have got your Google Analytics in addition to AdWords accounts linked
have got at to the lowest degree 1 active AdWords account
have got a finish conversion charge per unit of measurement of 30%

Get Certified in Google Adwords Advanced Display NOW!!!

Your client Alexa, who sells marriage ceremony accessories, is running a text advertizement on the Display Network. What powerfulness Google automatically include inwards her ads?

Influenza A virus subtype H5N1 advertisement from a related business, similar a bakery
Influenza A virus subtype H5N1 map showing her concern location
Influenza A virus subtype H5N1 quotation most falling inwards love
Influenza A virus subtype H5N1 photograph of a bride

In your side past times side motion you'd similar to demonstrate images of your products inwards your ads. What motion type produce you lot choose?

Search Network alongside Display opt-in
Search Network
Video Network
Display Network

Ads are probable to travel most contextually relevant to sites on which they look when using:

Topic targeting
Affinity audiences
Remarketing
In-market audiences

Dynamic remarketing lets an advertiser:

demonstrate prior visitors to his site ads that are based on products or services they saw on the site
engage visitors to the website past times opening a chat session
re-run an advertizement to increase the volume of people who volition run across it
demonstrate an advertizement to someone on his mobile device 24 hours after visiting the website on a desktop PC

What does remarketing allow you lot to do? (Choose 2)

Reconnect alongside people who have got previously visited your website or mobile app past times showing them relevant ads every bit they browse the web
Send client emails
See how many people bought your production after seeing the ad
Tailor your ads to users based on their previous actions on your website or app

You powerfulness withdraw to utilization preferred layouts for dynamic display ads if your client:

wants to withdraw the features but non the layouts
doesn't aid if AdWords chooses the layouts in addition to features
wants to withdraw the layouts but non the features
wants to withdraw the layouts in addition to features

Jackie is an advertiser who wants to laissez passer on people past times using both remarketing in addition to Product Listing Ads. What's the best targeting strategy for her?

Create 1 advertizement grouping targeted to both remarketing in addition to Shopping
Create dissever remarketing in addition to Shopping campaigns
Create a combined remarketing in addition to Shopping campaign
Create ii advertizement groups: 1 targeted to remarketing in addition to the other to Shopping

Display inventory on the Google Display Network is published past times AdSense or:

The DoubleClick Ad Exchange
AdWords
Teracent
Right Media

You'd similar to create remarketing lists based on your customer’s journeying through your website so that you lot tin target them alongside dissimilar bids or ads. Which category describes the users that visited your homepage, but didn't displace whatsoever farther into your site?

Product page visitors
Past converters
Category page visitors
Homepage visitors

What are the cardinal benefits of using the Google Display Network? (Choose 2)

Sophisticated reporting to mensurate performance
Placing your ads on google.com
Influence consideration
Massive reach, you lot tin advertise on whatsoever website

Which functionality applies to HTML5 ads?

They utilization interactive content stored inwards containers in addition to rendered inwards browsers
They can’t travel viewed on mobile devices
They’re slowly to update but require plug–ins
They’re slowly to update in addition to don’t require plug–ins

Haley's client wants to drive sales of her novel cookboook that's most gluten-free desserts. If Hayley sets upwards a Display Network motion that targets potential customers using keywords in addition to topics in addition to the "Target in addition to bid" setting, her client's ads tin demonstrate when:

only the keywords match
only the topics match
the keywords in addition to bid match
the keywords in addition to topics match

Which bidding choice is best suited for an advertiser focused on direct response marketing goals?

Cost-per-interaction (CPI)
Cost-per-click
Effective cost-per-thousand impressions (eCPM)
cost-per-thousand impressions (CPM)

Which bidding strategy should utilization you lot if you lot desire to increase revenue from your advertizement spend?

Maximize clicks
Enhanced cost-per-click (ECPC)
Target cost-per-action (CPA)
Target homecoming on ads pass (ROAS)

If a display advertizement has been disapproved, how produce you lot submit a asking for some other review?

Email adwords-support@google.com to notice out why it wasn't approved
Edit your advertizement so it complies alongside Google policy in addition to re-save it
Open in addition to so resubmit the ad
Click "Re-review display ad"

Cost-per-thousand impressions (CPM) bidding is only available for:

accounts using USA dollars for billing currency
accounts that are using prepay billing
campaigns that target the Display Network
campaigns that target search partner sites

Viewable cost-per-thousand impressions (vCPM):

applies to all ads that look inwards Google Search in addition to on the Display Network
lets you lot pay only for impressions that acquire viewable
lets you lot bid based on AdWords' projected views of your ad
counts an advertizement every bit "viewable" when 75% of it is visible on the covert for v seconds or more

You're running a motion for a shoe fellowship in addition to notice that the sales trends demonstrate many customers are adding shoes to their shopping cart, but non buying them. How tin you lot convey those customers dorsum to genuinely purchase the shoes?

Launch a novel marketing video
Send an e-mail nail to all of your newsletter subscribers
Create a remarketing listing segment for shopping cart abandoners
Launch a novel search campaign

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA in addition to pays by:

Impression
Click
Viewthrough
Conversion

Your client Kevin plant for a retailer that sells eco-friendly products. He wants to attract an audience alongside an established involvement inwards his message. What type of targeting would you lot recommend?

Demographic targeting
Contextual production targeting
The "Green Living Enthusiasts" affinity audience
Gender targeting

What is your advertising objective if you've simply launched a production in addition to would similar to demonstrate your ads to a varied grouping of consumers?

Drive action
Drive loyalty
Build awareness
Influence consideration

If John is setting upwards a novel video campaign, which manual bidding strategy should he use?

Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-view
Cost-per-engagement

If you'd similar users to fill upwards inwards a survey on your website, which marketing objective produce you lot require to select when setting upwards your Display campaign?

You don't require to select marketing objective inwards this case
Build awareness
Drive action
Influence consideration

An advertiser selling airline tickets has designed an picture advertizement alongside drop-down menus for aerodrome divergence in addition to arrival locations. Rather than programming the bill of fare to demonstrate airports, the advertiser wants a click on the advertizement to travel to his website. This advertizement will:

perform good on the Display Network because it contains relevant information
perform poorly on the Display Network because it volition frustrate people
travel resized on the Display Network because it lacks animation elements
travel disapproved because it mimics a role the advertizement can't perform

How does an extension piece of occupation on a Display ad?

It adds extra information, similar a location or telephone number
It extends the advertizement below the fold
It adds a testimonial
It extends the length of the advertizement placement

The dynamic remarketing tag collects information such as:

affinity grouping characteristics
types of pages viewed
issue of code snippets
concern ID numbers of visitors

You'd similar to demonstrate your ads to customers who alive inwards a specific portion or terra firma in addition to talk German. Which targeting method tin you lot use?

Device targeting
Audience targeting
Keyword targeting
Location in addition to linguistic communication targeting

What is your advertising objective if you lot desire to ensure your content catches the oculus of the people who desire what you lot offer?

Drive action
Build awareness
Influence consideration
Drive loyalty

For an advertiser focused on branding, what are the cardinal success metrics?

Conversion Rate
Clicks in addition to Impressions
Cost-per-conversion
Reach in addition to Frequency

You are leading a create awareness motion for a auto company, in addition to you'd similar to create buzz for your novel model. Which metrics produce you lot require to aspect at inwards your reports?

Clickthrough charge per unit of measurement in addition to cost-per-click
Conversion delay in addition to cost-per-acquisition
Impressions, reach, frequency
Impressions in addition to conversions

An advertiser who wants to target specific categories of video content on the Display Network should:

utilization video ads
add together a call-to-action (CTA) overlay to the ads
add together the keyword "video" to the campaign
target the Search Network

Which remarketing listing segment volition typically have got the highest volume of viewers?

Product page visitors
Past converters
Category page visitors
Homepage visitors

In lodge to utilization target cost-per-acquisition (CPA) bidding, an advertiser must:

travel using viewable cost-per-thousand-impressions (vCPM) bidding, alongside a certainly issue of viewable impressions inwards the previous xxx days
travel opted inwards to the Search Network
have got a certainly issue of conversions inwards the previous xxx days
travel opted into the Search Network in addition to YouTube

Which do would violate Google's editorial in addition to professional person requirements?

Showing a ValueTrack tag inwards the text
Including a enquiry score inwards the headline
Directing people to a page other than the advertiser's homepage
Including a edge on the ad

If you're using remarketing to laissez passer on people who've used your mobile app, they run across your ads:

spell browsing in addition to using Google Maps
each fourth dimension they re-use your mobile app
when they travel into search damage for products similar yours on a mobile device
spell using other mobile apps on the same mobile or tablet device

"Engagement" alongside a Lightbox advertizement on a cellphone or tablet is achieved when someone:

hovers their finger over the advertizement for at to the lowest degree 2 seconds
watches the advertizement for at to the lowest degree 2 seconds
expands or interacts alongside the ad
watches the advertizement twice inwards a rob

Which advertizement format is recommended for driving action?

TrueView ads
Lightbox ads
Image ads
Responsive ads

Your client Christina wants to drive traffic to her site. She has return-on-investment goals in addition to is already using AdWords conversion tracking. Which bidding strategy would you lot recommend?

Cost-per-view (CPV)
Target homecoming on advertizement pass (ROAS)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-day (CPD)

Where tin you lot position a client's picture in addition to video ads?

On the Display Network only
On the Search Network only
On the Search Network in addition to YouTube
On the Search in addition to Display Networks

Your client Anna wants to increase the laissez passer on in addition to visibility of her ads. Which bidding strategy would you lot recommend?

Cost-per-acquisition (CPA/CO)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Cost-per-click (CPC)

You're seeking an advertizement format to back upwards influencing consideration for your brand. You'd also similar the advertizement to automatically adjusts its size, appearance, in addition to format to fit available advertizement spaces in addition to ameliorate fit content users came to see. Which advertizement format suits these needs?

TrueView ads
Standard picture ads
Responsive ads
Lightbox ads

When reviewing her display campaign, Gina sees that her clickthrough charge per unit of measurement is higher on weekdays from 10 a.m. to 1 p.m. Which characteristic could assistance her travel to a greater extent than efficient alongside her advertising during this time?

Ad rotation
IP Exclusion
Frequency capping
Bid adjustments

You're setting upwards a dynamic remarketing motion for your client who sells educational products. Which best do should you lot follow?

Use a custom feed
Use the "Education" concern type
Include "textbooks" in addition to "study guides" every bit keywords
Implement the remarketing tag after the trunk tag

Which of these metrics is typically most of import inwards standard a direct response advertiser's functioning on the Display Network?

Clicks
Clickthrough charge per unit of measurement (CTR)
Conversions
Impressions

Which is a produce goodness of using display advertising alongside Google to build create awareness?

Accurate forecasts of clicks in addition to impressions
Consistent functioning from day-to-day
Higher clickthrough rates (CTR) than on Google Search
Expansive network of various sites

Which best do is advisable when optimizing advertizement groups inside a placement-targeted display campaign?

For each advertizement group, target groups of placements alongside similar themes
Move automatic in addition to managed placements into dissever advertizement groups
Create a dissever advertizement grouping for each placement
Target a broad collection of placements alongside a unmarried advertizement group

When optimizing for the Display Network, a clear call-to-action (CTA) inwards the advertizement text is of import inwards lodge to:

increase overall impressions for the ad
position the traffic to your website that was generated past times AdWords ads
improve the Quality Score of the advertizement on all Google properties
laid expectations for customers who are inwards various stages of the buying cycle

Influenza A virus subtype H5N1 direct response advertiser is primarily interested inwards generating conversions from a display campaign. To acquire a potentially ameliorate homecoming on investment, this advertiser should use:

viewable cost-per-thousand-impressions (vCPM) bidding
target cost-per-acquisition (CPA) bidding
cost-per-day (CPD) bidding
cost-per-click (CPC) bidding

Which manual bidding strategy tin you lot utilization to increase your reach?

Cost-per-engagement
Cost-per-thousand-viewable impressions
Cost-per-click
Cost-per-thousand-viewable impressions

View-through conversions are only available to:

advertisers that have got implemented Conversion Tracking
advertisers that have got implemented target CPA bidding
advertisers that have got opted inwards to the Search Network
advertisers that are running video ads

An advertiser would produce goodness from using affinity audience targeting if they desire to laissez passer on people:

regardless of their item interests
who've already visited their website
alongside a rattling specific interest, for example, avid marathon runners
alongside a item broad interest, for example, sports fans

If your client runs a auto dealership in addition to wants to increase create awareness amid auto enthusiasts, which bidding type would you lot suggest?

Target cost-per-acquisition (CPA)
Viewable cost-per-thousand-impressions (vCPM)
Cost-per-view (CPV)
Cost-per-day (CPD)

Which characteristic could assistance advertisers determine if the clicks they are receiving on the Display Network are valuable?

Conversion tracking
Display Planner
Keyword diagnosis
IP exclusion setting

Influenza A virus subtype H5N1 direct response advertiser would similar to promote a novel line of non-stick cookware that is beingness sold on an E-commerce site alongside a display ad. She should withdraw a landing page for the advertizement that features:

the entire novel line of non-stick cookware
all non-stick cookware sold on the site
all cookware sold on the site
a specific pan inside the novel line

Your client Ali has a auto dealership. She wants to laissez passer on people who are actively researching electrical cars in addition to laid upwards to purchase one. Which type of targeting would you lot recommend?

Demographic targeting
Influenza A virus subtype H5N1 broad affinity audience
In-market audiences
Dynamic remarketing

You have got a friend who has a pocket-size business, in addition to she wants to deal her ain AdWords campaign. She has no sense alongside AdWords in addition to would similar to experiment alongside dissimilar options. Which motion type would you lot recommend to start?

Search Network
Search Network alongside Display opt-in
Display Network
Display Network alongside Search opt-in

You are interested inwards agreement how clicks atomic number 82 to a sale on your site. What produce you lot telephone yell upwards a click that leads to a sale on your site?

Conversion
Impression
Cost-per-click
Clickthrough rate

How long should advertisers hold off after creating a novel display motion earlier analyzing its performance?

1 month
1 year
2–3 days
1-2 weeks

Someone browsing the Internet sees an AdWords display advertizement for laptop computers on a Display Network site, but doesn't click on it. Two weeks later, she's interested inwards buying a laptop in addition to decides to see the site from the ad. She finds the site past times doing a Google search, goes straight to it, in addition to buys a laptop. In this scenario, view-through conversions would travel valuable for the advertiser because it could:

mensurate the issue of potential clicks associated alongside advertizement impressions
rail the IP addresses of the people who saw the ad
mensurate the issue of conversions associated alongside advertizement impressions
rail the issue of people who saw the advertizement but didn't convert

Which study should advertisers run to run across which Google Display Network properties displayed their ads in addition to persuasion associated statistics?

Reach in addition to Frequency
Placement Performance
Ad Performance
Impression Share

Which is a produce goodness of using a Lightbox ad?

You tin run it on both the Search in addition to Display Networks
You tin utilization whatsoever Display Network targeting method
There's no cost for engagement alongside the ad
You tin travel charged only for click-throughs

Influenza A virus subtype H5N1 running shoe fellowship wants to laissez passer on "avid marathon runners" instead of simply "sports fans". Which targeting method should this advertiser use?

Affinity audiences
Custom affinity audiences
Managed Placements
Demographic targeting

Your budget is $500 a month, your finish is to drive visits to your site, in addition to your average sale cost is some $10. Which bidding strategy is best for you?

Focus on conversions
Focus on clicks
Focus on engagement
Focus on impressions

An advertiser promoting the release of a celluloid that's alone inwards French alongside no subtitles wants to advertise on YouTube. He's advertising it heavily inwards French Republic through a traditional advertizement campaign, but wants to ensure that online ads laissez passer on the most relevant YouTube audience. Which should he do?

Change the AdWords concern human relationship linguistic communication setting to French during setup
Change the managed placements to French
Set linguistic communication targeting options for the motion containing the ads for the film
Target specific YouTube localized domains

When planning a campaign, the starting fourth dimension affair an advertiser thinks most should be:

the advertiser's goals
the tools available to optimize the campaign
the tools available to build a display ad
the advertiser's daily budget

There's no 1 recommended bid amount that plant best for everyone. Which factors produce you lot require to consider when choosing a bid amount? (Select 3)

Your motion type
Cost of your keywords
Competitors' products
Your profits

What is the laissez passer on of the Google Display Network?

Over sixty per centum of global meshing users
Over twoscore per centum of global meshing users
Over fifty per centum of global meshing users
Over ninety per centum of global meshing users

Which do would travel acceptable nether Google's editorial in addition to technical requirements?

Including a generic phrase similar "Buy products, click here"
Linking to a site that's nether construction
Showing a URL that doesn't accurately dot the landing page, such every bit "google.com" taking people to gmail.com
Promoting documented copyrighted content

An advertiser notices that a display motion is receiving a large issue of conversions at certainly times in addition to days of the week. Which characteristic would assistance this advertiser maximize the issue of conversions received at the campaign's electrical flow budget?

Bid Optimizer
Frequency Capping
Ad Rotation
Ad Scheduling

For an advertizement entering an auction on the Display Network, the AdWords organization volition calculate the effective cost-per-thousand impressions (eCPM) when at that spot are:

whatsoever cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction
both cost-per-click (CPC) in addition to cost-per-acquisition (CPA) ads entering the auction
only cost-per-click (CPC) ads entering the auction
only viewable cost-per-thousand impressions (vCPM) ads entering the auction

Your client wants to position picture in addition to video ads on a broad multifariousness of websites so people volition run across them spell browsing those sites. Which types of AdWords motion would travel best for that?

Search Network alongside Display opt-in
Search Network
Display Network
Search Network alongside YouTube Select

Which targeting choice allows you lot to re-engage alongside people who visited your site past times serving them ads containing the products they viewed on their visit?

In-market audiences
Similar audiences
Topic targeting
Dynamic remarketing

In add-on to partner websites, where tin you lot display your ads on the Google Display Network? (Choose 2)

YouTube.com
Mobile sites that are component of the Google Display Network
Any mobile site or mobile app
google.com

Which automatically expands your laissez passer on based on your campaign's conversion history to assistance acquire every bit many conversions every bit possible?

Ad Preview in addition to Diagnosis Tool
Aggressive Targeting
Conservative Targeting
Google Analytics

What targeting options are available on the Display Network? (Choose 2)

Affinity audiences
Demographic targeting
Connections targeting
Remarketing lists for search ads (RLSA)

Frequency capping gives advertisers the powerfulness to specify a bound to the issue of:

impressions for all viewers
impressions for a unique viewer
clicks for a unique viewer
clicks for all viewers

James has a motion for an online preparation class in addition to wants to empathize how his campaigns are driving class sales in addition to lesson sign-ups. What information tin he larn from conversion tracking? (Choose 2)

How many people sign upwards for lessons after seeing the ad
How many liked the ad
How many people saw the ad
Which historic menses grouping in addition to sex is to a greater extent than probable to sign upwards for a class after seeing the ad

Which advertizement format is easiest to create in addition to edit, in addition to has the widest laissez passer on on the Display Network?

Display ads
Text ads
Rich media ads
Video ads

Why is it recommended to dissever Display Network campaigns from Search Network campaigns?

Separate campaigns allow for to a greater extent than accurate location targeting
Different campaigns settings may travel to a greater extent than effective on dissimilar networks
Lower clickthrough rates (CTRs) on the Google Display Network tin negatively impact Quality Score
Higher bids required to travel successful on the Google Display Network

Which advertizement format is recommended for getting to a greater extent than users for your app, every bit good every bit finding users who are probable to consummate in-app actions?

Lightbox ads
TrueView ads
Universal app campaigns
Display ads alongside location extensions

Managed placements allow advertisers to:

give Google the powerfulness to select placements for them in addition to laid manufacture appropriate bids
bid differently for specific placements on the Display Network
target relevant placements across the entire Google Display Network based on their keyword lists
exclude a specific advertizement unit of measurement on a network page where at that spot are multiple advertizement units

Which advertizement format is recommended for edifice awareness?

Image ads
Dynamic picture ads
Display ads alongside location extensions
Universal app campaigns

If an advertiser chooses to run ads inwards picture formats, Google will:

display these ads on the Display Network
accuse an additional fee to serve these ads
display these ads on the Search Network
require that cost-per-thousand impressions (CPM) bidding travel used

An advertiser who sells java beans adds the keyword "Java'" to an advertizement group. After ii weeks, she runs a placement functioning study in addition to notices that the advertizement is showing upwards on websites most JavaScript programming. What should she produce to avoid appearing on these irrelevant sites?

Add "Java beans" every bit a negative keyword
Make it obvious inwards the advertizement re-create that "Java" refers to coffee, non JavaScript
Exclude "Programming" every bit a topic
Add "Coffee beans" every bit a topic

Your client has a Mexican eating seat in addition to wants to increase create awareness inwards the local community. What type of advertizement would you lot create to assistance laissez passer on your client's goal?

Influenza A virus subtype H5N1 text advertizement alongside a telephone yell upwards extension on the Search Network
An interactive Lightbox display advertizement on the Display Network that's focused on the restaurant's most pop bill of fare items
Influenza A virus subtype H5N1 text advertizement alongside keywords describing the most pop bill of fare items, similar "fish tacos" on the Search Network
An picture advertizement featuring a drawing of the eating seat on the Display Network

Why is it beneficial to include a text advertizement inwards the same advertizement grouping every bit inwards picture advertizement when advertising on the Google Display Network?

Image ads produce non perform every bit good on the Google Display Network
It ensures 1 of the advertizement formats volition win the auction in addition to demonstrate on a publisher site
It ensures maximum coverage, every bit some publishers produce non have got all advertizement formats
Text ads produce non perform every bit good on the Google Display Network

Your client wants to laissez passer on novel parents alongside ads for organic babe food. What form of targeting would you lot recommend?

In-market audiences using the "Infant & Toddler Feeding/Toddler Meals" category
Managed placements
Similar audiences
Dynamic remarketing

Frequency capping limits the issue of times

your ads look to the same mortal on the Search network
your ads look to the same mortal on the Display network
your ads look to users alongside the same IP address
your ads look during the designated days in addition to hours that you lot set

Which targeting method allows an advertiser to laissez passer on people who have got previously visited their website past times showing them relevant ads when they see other placements on the Display Network?

Interest category
Remarketing
Topic
Placement

If 1 of your display advertizement groups isn't serving due to wrong target in addition to bid settings, what should you lot do?

Set the targeting for the motion to "Target all" in addition to resubmit the ad
Set the targeting for the advertizement grouping to "Target all"
Set the targeting for the advertizement grouping to "Broad reach"
Set the targeting for the advertizement grouping to "Bid Only" in addition to at to the lowest degree 1 targeting method to "Target in addition to bid"

True of False: An advertiser tin target mobile apps via AdWords

FALSE
TRUE

When should you lot utilization automated bidding?

If you lot have got had 10-50 conversions over xv days inwards a unmarried campaign
If you lot have got had 50-100 conversions over xv days inwards a unmarried campaign
If you lot have got had 5-10 conversions over xxx days inwards a unmarried campaign
If you lot have got had 50-100 conversions over xxx days inwards a unmarried campaign

Targeting past times theme is a expert strategy if your client wants to:

drive sales on his website
laissez passer on a specific audience
command where his ads look on the Display Network
actively deal his budget because he has strict cost-per-acquisition goals

An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific laid of sites selected for a novel campaign. Which is a best do when setting upwards the campaign?

Create a motion for each website
Set bids at the advertizement grouping or motion level
Choose websites that stand upwards for a multifariousness of themes
Set bids on private placements

Your client has a cupcake store inwards a hard-to-find alley inwards San Francisco. She's advertising on the Display Network. What's the best means to assistance people notice her?

Add a location extension to her ad
Advertise on the Search network every bit good every bit the Display Network
Add a map showing her location to her ads
Prominently characteristic her street address inwards bold text

You are interested inwards agreement how campaigns are driving traffic to your site. What metric would you lot aspect at to run across how oftentimes people who run across your advertizement halt upwards clicking it?

Clickthrough rate
Cost-per-acquisition
Cost-per-click
Conversion

James is marketing an online preparation class in addition to wants to improve his motion performance. He analyzes the conversion-tracking information in addition to realizes most class registrations are coming from Atlanta, GA. What should he do?

Run remarketing campaigns only inwards that region
Limit the issue of times an private inwards that portion sees the ad
Buy to a greater extent than advertizement inventory inwards that region
Lower the bid for inventory targeting that region

You've simply opened your novel bakery store inwards Paris, in addition to would similar to have got to a greater extent than customers inwards your shop. Which bid strategy produce you lot require to select when setting upwards your motion to acquire the required results?

Cost-per-enagement (CPE)
Enhanced cost-per-click (ECPC)
Cost-per-view (CPV)
Viewable cost-per-thousand impressions (vCPM)

How many websites are component of the Google Display Network?

2M+ websites
100K+ websites
1M+ websites
500K+ websites

Remarketing is targeting ads to people who've already visited:

multiple websites on the Display Network
your website after they've searched on Google
competitors' websites multiple times
your website every bit they browse websites in addition to utilization apps on the Display Network

An advertiser purchasing display advertising through other advertizement networks tin all the same produce goodness from using AdWords display ads because:

she tin fill upwards inwards the gaps of niche in addition to mass-marketed sites using AdWords targeting options
the advertizement tin look multiple times on a page to reinforce the advertiser's message
the advertizement volition demonstrate on all advertizement networks in addition to volition reinforce the advertiser's message
she tin infinitely loop animated picture ads

Which characteristic applies to the Display Network but non the Search Network?

Frequency capping
Cost-per-click (CPC) bidding
Language targeting
Location targeting

In-market audience targeting consists of people:

who are currently researching options in addition to actively considering buying a production or service similar yours
who are inwards your overall target demographic group
whom you've reached through remarketing
who are interacting alongside contextually relevant content

Your client wants to laissez passer on customers who are browsing content relevant to the company's keywords in addition to highly probable to purchase their products. You recommend using the Search Network alongside Display Select because the Display Option:

uses keywords to target spider web pages alongside relevant content in addition to uses predictive models to determine which pages are most probable to termination inwards conversions
optimizes keywords in addition to applies affinity targeting conversion models to target ads
uses dynamic placement to target spider web pages in addition to applies predictive conversion models to target ads
optimizes affinity targeting to position ads on all relevant spider web pages

Which bidding type is only available for ads on the Display Network?

Target cost-per-acquisition (CPA)
Viewable cost-per-thousand impressions (vCPM)
Cost-per-view (CPV)
Maximize clicks

Which bidding choice is best suited for an advertiser focused on branding goals?

Effective cost-per-thousand impressions (eCPM)
Cost-per-click (CPC)
Cost per acquisition (CPA)
Viewable cost-per-thousand impressions (vCPM)

What tin you lot produce past times creating a dissever motion that's targeted only to the Display Network?

Set a dissever placement bid at the advertizement grouping level
Exclude irrelevant placements in addition to categories
Set specific maximum cost-per-click (CPC) bids for automatic placements
Allocate budget in addition to command pass to a greater extent than effectively across campaigns

On the Display Network, enhanced cost-per-click (ECPC) automatically:

sets bids to assistance you lot acquire every bit many conversions every bit possible
adjusts your manual bid upwards or downward based on each click's likelihood to termination inwards a conversion
sets bids to maximize your conversion value spell trying to laissez passer on an average homecoming on advertizement spend
sets bids to assistance you lot acquire the most clicks inside your target pass amount

John launched a novel line of men's shoes on his fashion website, in addition to he wants to build awareness most the launch. Which targeting choice should he use?

Similar audiences
In-market audiences
Gmail ads
Demographic targeting

Which study is helpful when using Site in addition to Category Exclusions?

Campaign Report
Ad Group Report
Placement Report
Keyword Report

Influenza A virus subtype H5N1 custom Lightbox advertizement must have got a format hosted in:

DoubleClick Studio
AdWords
DoubleClick Campaign Manager
DoubleClick Studio or AdWords

Your client who sells sports shoes powerfulness withdraw to target a custom affinity audience if he wants to:

laissez passer on men, women in addition to children of all ages who require whatsoever form of athletic shoes
sell high-end running shoes to competitive marathon runners
increase create awareness
laissez passer on shoppers who are laid upwards to purchase right away

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