How Does The Weekly Budget Strategy Work?

How does the Weekly Budget strategy work?

 A)  It automatically sets higher bids for keywords amongst the highest CTR.

 B)  It automatically sets higher bids for keywords amongst high search volumes.

 C)  It alone limits weekly spend. Bids for each keyword are educate manually.

Source: https://yandex.com/support/direct/strategies/weekly-budget.html

The “Weekly Budget” strategy lets you lot effectively allocate your advertizing crusade resources spell sticking to your budget. The advertiser sets a weekly budget in addition to indicates what their goals are: to teach the close clicks, the maximum conversion rate, or the close app installations (only for ads for mobile apps).

The strategy automatically chooses bids to accomplish the best results. Bids are loaded into the Direct interface every xv minutes. Strategies tin alter bids to a greater extent than oft than the changes are displayed inwards the interface. After a calendar week is over, the strategy continues running on the educate criteria, equally long equally at that spot are funds available on the account.

• Maximum release of clicks
• Maximum conversion rate
• Maximum Number of App Installations

The “Weekly budget: maximum release of clicks” option is suitable for advertisers whose primary objective is to attract equally many interested visitors to the website equally possible.

This is where the organisation automatically allocates the advertiser's funds to accomplish the greatest release of clicks for the budget provided. Keywords amongst a high CTR forecast are pushed to higher positions, spell bids are reduced for keywords amongst a depression CTR forecast.

Strategy settings

Weekly budget

The minimum weekly budget is 300 RUB (values for other currencies).

The actual expenditure of a crusade using this strategy may vary past times several per centum from the specified budget. Accuracy may hold out affected past times switching betwixt strategies, making changes to the budget, suspending a campaign, or making changes to fourth dimension targeting or the campaign's start date.

If the budget cannot hold out spent, you lot volition run into an alarm inwards the interface in addition to teach a notification sent to your inbox. This ordinarily way that the keywords selected convey a depression CTR, a depression budget, or a depression maximum bid.

Maximum CPC

You tin boundary the maximum CPC when necessary. If the maximum CPC is non set, past times default it volition non come about 10% of the weekly budget or 450 rubles (the boundary for other currencies volition hold out recalculated at the electrical flow telephone substitution charge per unit of measurement of that currency against the ruble).

It is non recommended limiting your maximum CPC. H5N1 weekly budget should hold out specified if you lot quest to command the expenditure of your funds independently.

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