How Many Keywords Tin An Advertizement Grouping Have?
How many keywords tin hand the sack an advertising grouping have?
A) 100
B) 200
C) 1000
Keywords are unmarried words or phrases that create upwards one's hear who your advertising is served to.
On Yandex.Search, ads are served for search queries containing whole keywords that you lot specified. When serving ads on networks, the organization automatically selects ads, the keywords of which fit the dependent area affair of a site or the interests of a user.
How it works
Keywords go differently inward search results as well as inward advertising networks.
The keyword determines which search queries inward Yandex search as well as on search sites inward the Yandex Advertising Network volition trigger ads from the group.
For example, if you lot laid upwards the keyword tours to mars, nosotros volition exhibit your ads for the search queries tours to mars, discount tours to mars, tours to mars deals, reserve tours to mars and as well as thus on, but nosotros won't exhibit them for tours to the moon or is in that place life on mars.
When displaying ads, the organization accounts for all forms of a give-and-take inside the same business office of speech, including singular as well as plural forms. For example, for the keyword tours mars, your advertising volition hold upwards shown if the user is looking for tour mars or tourS mars.
Ads are besides displayed for searches that incorporate synonyms of your keyword. For example, the keyword inexpensive tours might serve ads for the search query cheap tours.
Keywords create upwards one's hear the site content as well as audience interests to display the advertising for inward advertising networks. For example, an advertising close tours to Mars mightiness hold upwards displayed on a page close traveling, or shown to a user who is interested inward flights to Mars.
How to add together keywords
You tin hand the sack add together keywords inward the New keywords box when creating or editing ads. Use commas to divide keywords. Only letters, numbers, the minus sign (“
- ”), as well as other Yandex.Direct operators are allowed. Letter illustration as well as give-and-take fellowship are non important. The maximum keyword length is 4096 characters (including negative keywords, spaces, as well as Yandex.Direct operators). The seat out of keywords per grouping cannot top 200. Each keyword tin hand the sack incorporate a maximum of seven words.
Keywords are applied to the entire grouping of ads. To add together keywords for a divide ad, create a novel grouping for the ad.
If keywords overlap (a keyword contains 1 of the other keywords), negative keywords are added automatically. This prevents keywords from competing amongst each other when selecting an advertising to show.
Any recurring words inward a keyword are reduced to 1 instance. For example, the keyword Baden-Badenis reduced to just Baden. Ads volition hold upwards shown for both the search terms Baden-Baden and Baden.
Auxiliary parts of speech, pronouns, as well as whatever words that create non add together their ain pregnant (stop words) are automatically excluded from the user's search inquiry when selecting ads to display. For example, if a user searches for how as well as when to go to mars, ads volition hold upwards served that bring the keyword travel mars. How, and, when, and to are terminal words inward this case.
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