Facebook Blueprint - Certified Buying Professional 322-101
A buyer is responding to an RFP from a championship companionship alongside the next details:
- Objective: Build a database of consumers seeking to purchase a habitation - Target: Males/Females 25+, inside a 25-mile radius of a major metropolis - Reach: 50%+ of target - Assets: Carousel images
What should the buyer bid towards to attain the objective?
A client wants to run a receive against their Custom Audience. The client needs to role the close secure way to upload the CRM listing in addition to create a Custom Audience.
Which 2 options volition proceed the information close secure? (Choose two.)
send an Excel file via electronic mail to the buyer in addition to accept the buyer create the Custom Audience
send the information to a partner information provider in addition to accept the Custom Audience created automatically
upload the information take into Power Editor in addition to create the Custom Audience
upload the information take into Ads Manager in addition to create the Custom Audience
A move construct is launching a opor-garai service for retired people to see high-end hotels inwards major cities. The move construct needs to heighten awareness of the novel service for their intended audience. The receive is currently based on the next native targeting variables:
- Job - Age of children inwards the seat - Age - Income - Luxury move
The client needs to increment its audience size spell coming together its requirements. Which strategy should the client use?
remove the job, income, in addition to historic catamenia of children inwards the seat variables
replace the historic catamenia variable alongside the seat composition variable
remove the job, age, in addition to luxury move variables
replace the income variable alongside the human relationship condition variable
A retail construct needs to seat Audience Overlap betwixt their audiences.
Which 2 types of audiences tin the means role alongside the Audience Overlap Tool? (Choose two.)
lookalike audiences
custom audiences
targeted audiences
source audiences
A fashion advertiser is running a advertisement for its novel trace of shirts. The receive has been running for sixty days.Until final week, the receive performed steadily in addition to delivered positive results. Since then, delivery has declined past times 80%, conversions accept tapered, in addition to CPM has increased. The receive has the next components:
- Frequency - 5Bid - Auto Interests - Fashion interests - Bid type - oCPM for conversions
What should the advertiser practice to ameliorate performance?
Increase the bid
Refresh the creative
Add to a greater extent than interests to targeting
Decrease the bid
An advertiser has implemented the Facebook pixel on its website's social club confirmation page. Yesterday the metrics were registered equally follows:
120 checkouts 52 orders completed 72 products sold 28 customers accept visited the page to banking company gibe their social club condition
What should hold upward the Purchase trial count?
120
52
72
100
A client needs to deliver video views of 10 seconds or more. After the get-go 24 hours of beingness live, reporting indicates that videos deliver at 3 seconds or more.
Which troubleshooting project should hold upward used to cook the problem?
make certain that the receive objective is laid to video views
confirm the end-date of the campaign
make certain that the receive optimization is laid to CPV video
verify receive in addition to occupation organisation human relationship pass limits
A buyer is responding to an RFP for a media in addition to amusement construct receive alongside the next details:
- Objective: Increase viewership past times delivering video views of 10 seconds or to a greater extent than - Target: Females 25-54 - Reach: 55%+ of target - Assets: Video
What is the appropriate bidding parameter?
CPV
CPM
oCPM
CPC
A client opens a novel retail location in addition to needs to drive human foot traffic alongside local awareness ads.
Which 2 CTAs are options for this advertizing unit? (Choose two.)
Shop Now
Learn More
Download
Send Message
A boutique hotel client launches a mobile app in addition to needs to drive app installs on Facebook in addition to Instagram. The client is express to a marketing budget of $100,000 USD.
How should the media buyer avoid overspending the marketing budget?
set a Manual Bid Amount
set a Daily Budget at the advertizing laid level
evenly distribute the budget to each ad
set a Campaign Spending Limit
A client has implemented the Facebook pixel in addition to needs to remarket toward cart abandoners.
What should a buyer role to create a Custom Audience to attain this objective?
Partner data
App Activity
Site Traffic
Email List
A construct advertiser is launching a 3-day sale in addition to needs to construct certain each advertizing creative reaches the same audience. Research suggests that exposing unique audiences to their message consecutively drives their construct in addition to ROI results.
How should the buyer railroad train this campaign?
set upward i advertizing laid inwards Auction alongside multiple advertizing creatives
set upward 3 campaigns via Auction alongside i advertizing laid inwards each campaign
set upward 3 compass in addition to frequency campaigns alongside i advertizing creative inwards each campaign
set upward i compass in addition to frequency receive alongside sequential ads
A eatery has CRM information from its loyalty program. The eatery needs to launch an up-selling in addition to prospecting receive roughly the novel items on the menu.
Which strategy should the buyer recommend to run into both of the client's goals?
Custom Audiences in addition to Lookalike
Audience Network in addition to Interests
Interests in addition to Lookalike
Custom Audiences in addition to Carousel
A buyer is running a campaign. The finish is to increment the maximum seat out of people reached past times a video property of a novel automobile launch.
Which bid type should the buyer role to run into the goal?
oCPM for Reach
CPC
CPA
oCPM for video views
A large box habitation improvement construct wants to run a triple-play message strategy to drive construct association, sale awareness, in addition to production conversion inside a month-long opor-garai effort. Based on previous campaigns, the construct knows that reaching the amount client A25-54 alongside a frequency of 2 per calendar week drives their greatest ROI.
Which approach volition attain this objective?
Reach in addition to frequency, Sequential messaging
Reach in addition to frequency, Mixed Placements
Auction, Instagram, Audience Network
Auction, Video retargeting
An means is taking on a novel client. The client has their ain advertizing occupation organisation human relationship in addition to their ain pixel. The means is going to run a novel campaign, in addition to they demand to gain access to that pixel.
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