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Marissa Is The Marketing Atomic Number 82 For A Pop Free-To-Play Mobile Game. Her Destination Is To Increase Revenue That Her Companionship Earns From In-Game Purchases. What Should Marissa Optimize For Inward Her Universal App Campaign?


Marissa is the marketing atomic number 82 for a pop free-to-play mobile game. Her destination is to increase revenue that her society earns from in-game purchases. What should Marissa optimize for inwards her universal app campaign?



Get novel users for her app.

Get novel users who virtually probable consummate in-app actions.

Target toll per install (tCPI)

Google Play Store optimization

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