Facebook Lets Each Advertiser Insert More News Feed Ads Per Day, Says Total Number You See Will Not Change
Earlier this month, Facebook quietly tweaked its advertising policy to help advertisers and potentially annoy users. The company emailed ad agencies to let them know that brands can now serve more ads per day to the News Feed, within certain constraints. Digiday obtained the email Facebook sent to advertising agencies. Here is the crux of the changes, which went into effect on August 6: A single ad can be inserted in News Feed up to twice per day (up from one). Ads from a page that a person is not connected to can be inserted into News Feed up to...
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