-->

Spotify’S New Playlist Targeting Means Brands Can Tailor Ads Based On Your Mood

Screen Shot 2015-04-16 at 14.33.05

Spotify announced today that it is launching a new form of ad targeting for brands which will allow them to use the context of what you’re doing while listening to music in order to target you with tailored ads. For example, if you are listening to a workout playlist, you would most likely get ads about health and fitness rather than chocolate. The company is able to do this by using its own data combined with that of The Echo Nest, the music analytics company it acquired last year. Spotify hosts 1.5 billion playlists with over 60 million active monthly…


Baca Juga


This story continues at The Next Web



from The Next Web http://ift.tt/1Hb6LF1

via IFTTT

Related Posts

Berlangganan update artikel terbaru via email:

0 Response to "Spotify’S New Playlist Targeting Means Brands Can Tailor Ads Based On Your Mood"

Post a Comment

Iklan Atas Artikel

Iklan Tengah Artikel 1

Iklan Tengah Artikel 2

Iklan Bawah Artikel