Google Analytics For Ability Users Examination Answers – Analytics Academy

Google Analytics for Power Users Exam Answers - Analytics Academy

After you're familiar with the attain of features Analytics offers, larn too do actionable analyses to rail line of piece of occupation concern functioning too seat areas for line of piece of occupation concern improvement.
Google Analytics for Power Users builds on learners' advanced agreement of Google Analytics. Now that you're familiar with the attain of features Analytics offers, set your cognition into action. Learn too do techniques for comparison users who convert with those who don't, analyzing traffic sources that convey the most value, customizing channels for increased actionability, identifying transcend performing content on your site, too improving ecommerce performance.

Get Certified inward Google Analytics for Power Users Now!

Answers Of Assessment 1

You are viewing your Mobile Overview study too comparison 2 segments: “Made a Purchase” too “Didn’t brand a purchase.” What insights too actions should you lot consider? (select two)

While almost 30% of users who didn’t brand a buy are browsing on their mobile devices, nearly 90% of users who did brand a buy did too hence from their desktop.

Since almost 30% of users who didn’t brand a buy were using their mobile devices, you lot mightiness view improving your checkout period of time on mobile.

Since nearly 70% of users who didn’t brand a buy were visiting your site from desktop, at that spot must hold upward an number with your checkout period of time on desktop.

Since nearly 90% of users who made a buy did too hence from their desktop, you lot shouldn’t bother developing for mobile.

Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

Conversions > Ecommerce > Overview

Audience > Technology > Mobile > Overview

Audience > Cross-Device > Device Paths

Audience > Technology > Mobile > Devices

Which characteristic enables you lot to analyze upward to 3 dimensions at once?

Explorer report

Primary dimension

Pivot table

Table filter

Which setting produce you lot utilisation to alter the metric displayed inward the table?

Answers Of Assessment 2

If ane of your site’s paid traffic sources had a depression ecommerce conversion rate, which actions should you lot take? (select two)

Immediately halt investing inward marketing for the source.
Immediately increment marketing pass for the source.
Determine whether the traffic rootage fulfills other site goals.
Determine whether the rootage assists inward conversions.

You stimulate got a destination configured for newsletter signups. You desire to determine which traffic sources are sending you lot the most users who’ve signed upward for your newsletter. In this All Traffic report, which setting should you lot conform to detect this data?

A
B
C
D

You desire to meet Revenue, Transactions, too Average Order Value per traffic source. How tin you lot detect this data?

View the All Traffic > Source Medium study too select “Ecommerce” inward the Explorer tab.
View the Ecommerce > Sales Performance report.
View the Ecommerce > Overview report.
View the Mobile > Overview report.

In this Channels report, we’ve clicked into the Referral channel. What are the 2 transcend sources of users inward the Referral channel?

Organic Search too Social
Youtube.com too Mall.googleplex.com
Mall.googleplex.com too Analytics.google.com
Google too Direct

What does “(Other)” dot inward the Channels report? (select two)

(Other) sessions stimulate got no drive value attached to them.
(Other) sessions stimulate got no rootage value attached to them.
(Other) sessions cannot hold upward categorized inward whatever of the channels inward this channel grouping.
You may desire to drill downward into the (Other) channel to meet if those sessions should hold upward categorized into a defined channel or need dissimilar drive tracking parameters.

Where tin you lot thought a heatmap reporting users past times fourth dimension of day?

Analytics > Home
Analytics > Audience
Analytics > Acquisition
Analytics > Real-Time

You’re running an electronic mail advertisement providing a discount to users with a birthday inward the calendar month of September. What metrics too dimensions should you lot include inward a custom study to determine the solar daytime too fourth dimension when users are most probable to consummate a purchase?

Users, Time, Day
Day Index, Hour, Sessions
Hour of Day, Sessions, Transactions
Day of Week, Hour, Ecommerce Conversion Rate, Sessions

Answers Of Assessment 3

You are using Average Time on Page equally a KPI. What does a high Average Time on Page dot almost a specific page’s performance?

It indicates strong performance: Users are highly engaged with the page.
It indicates miserable performance: Users are confused too struggling on the page.
It depends on the specific page too its purpose.
Average Time on Page should never hold upward used equally a KPI for a content site.

In which of the next scenarios could you lot utilisation a custom metric?

To rail the number of minutes played for each video on your site
To detect out the average number of pageviews per user
To meet how oft Page Influenza A virus subtype H5N1 was the landing page for sessions including Page A
To tape the championship of a video watched on your site

How tin you lot mensurate scroll depth inward Google Analytics?

You tin fix a custom dimension to rail scroll depth.
You tin fix number tracking to rail scroll depth.
Scroll depth is a touchstone Google Analytics metric.
It’s non possible to rail scroll depth with Google Analytics.

If you’re tracking both ecommerce too goals on your site, what are 2 ways you lot tin analyze Page Value based alone on ecommerce? (select two)

Use a tabular array filter to exclude destination pages.
Define a segment to exclude sessions where a destination occurred.
Create a thought that tracks ecommerce but doesn’t define whatever goals.
Assign destination values based on average revenue calculated exterior of Google Analytics.

Assuming that ecommerce tracking and/or goals are configured, which of the next Analytics reports does NOT present conversion rates?

Landing Pages
All Pages
Source/Medium
Mobile Overview

Which of the next is a produce goodness of the Reverse Goal Path report? (select two)

Discover mutual destination paths you lot may non stimulate got considered.
Identify transcend destination paths too optimize navigation or messaging for fifty-fifty to a greater extent than conversions.
Identify drop-off points betwixt steps inward diverse destination paths.
Automatically rail conversions without manually configuring goals.

How could you lot compare the conversion charge per unit of measurement for when the “About Us” page was viewed versus when the page was non viewed?

Compare “About Us” page metrics inward the Landing Pages study with “About Us” page metrics inward the All Pages report.
Identify the Page Value for the “About Us” page too compare this metric across all other pages.
Create a custom segment including sessions with visits to the “About Us” page, too to a greater extent than or less other segment for sessions where users did non see the “About Us” page. Apply the 2 segments to the Ecommerce Overview study too compare conversion rates.
Use the Reverse Goal Path study to compare number of destination completions alongside rows including the “About Us” page.

Answers of Assessment 4

What actions must you lot accept to enable Enhanced Ecommerce inward Google Analytics? (select two)

Implement Enhanced Ecommerce on your website.
Enable Enhanced Ecommerce Reporting inward your Analytics view.
Enable Checkout Labeling inward Ecommerce settings.
Assign values to all Analytics goals.

What tin the Product List Performance study hold upward used for? (select three)

Identify a listing of products to withdraw from your website.
Identify depression performing Product Lists for optimization opportunities.
Analyze how the club of products inward a production listing may behavior upon performance.
Compare production functioning across multiple Product Lists.

In this Product List Performance report, which production listing too listing seat is most efficient at driving production clicks?

Position 1 on the Homepage Promo list
Position 1 on the Similar Products list
Position 3 on the Homepage Promo list
Position 3 on the Similar Products list

You’re evaluating whether high resolution production images on production special pages is worth the investment. What metric tells you lot how oft a production was purchased later on its special page was viewed?

Cart-to-Detail Rate
Buy-to-Detail Rate
Average Price
Product Adds

In this Product Performance report, which production indicates potential issues with the production details page?

22 oz. Mini Mountain Bottle
Travel Journal
Organic Basic T-Shirt
Men’s Heather T-Shirt

What tin the Shopping Behavior Analysis study enjoin you? (select two)

How users moved from ane phase of purchasing to the next.
Where users abandoned the shopping funnel.
Errors on the “Billing too Shipping” page.
Top channels driving sessions with check-outs.

In this Checkout Behavior Analysis report, which stride inward the checkout procedure should you lot optimize based on its drop-off rate?

Billing too Shipping
Payment
Review
Sessions with Transactions

Which study would you lot utilisation to construct a segment of users who abandoned a specific stride of the checkout path?

Shopping Behavior Analysis
Product Performance
Ecommerce Overview
Checkout Behavior Analysis

You determine to run a landing page experiment to essay out a novel carousel which highlights your transcend performing products. Which 2 reports could you lot utilisation to determine which products to highlight? (select two)

Shopping Behavior Analysis
Product Performance
Ecommerce Overview
Sales Performance