Doubleclick Bid Managing Director Private - University Of Ads 2018
DoubleClick Bid Manager Individual - Academy of Ads 2018
DoubleClick Bid Manager Individual You're most to essay out your DoubleClick Bid Manager knowledge. The DoubleClick Campaign Bid Individual Certification assessment consists of threescore questions in addition to takes threescore minutes to complete. Keep inwards mind: You'll demand a score of 80% or higher to occur You'll last able to review or alter your answers earlier submitting the assessment If yous halt the assessment early on or the timer runs out earlier you've answered plenty questions correctly, yous won't pass
The organisation volition apply novel budgets based on the campaign's overall destination setting in addition to bid strategies
The organisation automatically moves budget to higher performing describe items
The organisation volition automatically render budget suggestions to the Quality metrics
Reassign the creative to a describe item
Make whatever edit to the describe item's settings
Send the novel creative to your back upward representative
Up to 6 hours
Up to 2 hours
Up to 12 hours
Associate the Bid Manager partner ID inwards Campaign Manager's Properties.
Remove whatever reference to DCM Site(s) inwards Bid Manager's Basic Details.
Associate Bid Manager inwards the advertier's Floodlight configuration, inwards Campaign Manager.
Only video describe items
New describe items only, non electrical current describe items
TrueView describe items
The Advertiser's Ad Server
The advertiser's Name
The Advertiser Address
Access to YouTube masthead inventory
Availability to frequency caps on all media buys across YouTube in addition to other exchanges
Access to earned metrics, similar shares in addition to channel subscribers
Third-party audience targeting
Proximity targeting
App collection targeting
Creative assignments
Assign the Floodlight tag to an audience list
Add a custom variable for "audience targeting"
Add a Bid Manager macro to the Floodlight Tag
Generate a Standard study grouped past times creative alongside the eCPM metric selected
Generate an Audience Composition study grouped past times audience alongside the CPM metric selected
Go into the creative department for the advertiser in addition to compare the inline metrics for eCPM
Floodlight
GRP
Reach
Preferred deals cause got a one-to-one human relationship alongside the advertiser in addition to publisher, a private auctions has i seller in addition to multiple buyers.
Preferred deals are reserved, in addition to private auctions are 1:1 deals non reserved
These deals both cause got i seller alongside multiple competing buyers
Assign a frequency cap to each creative
Set campaign-level frequency caps
Create insertion companionship budget segments
Append the tag inwards a text plain inwards Bid Manager
Assign the pixel to an active describe item
Add a the pixel every bit an lawsuit tag inwards Campaign Manager (for DCM creatives)
Add the pixel to a click tracker advertizement tag
Check the creative blessing status
Generate an Audience Composition report
Search the history logs for the deal
Use the Deals Troubleshooter
These deals are both reserved media buys
Preferred deals are reserved, in addition to guaranteed auctions are non reserved
Preferred deals are reserved upfront, in addition to guaranteed deals cause got i seller to many buyers
Audience Targeting
Campaign destination in addition to KPI
Frequency caps
Budget segments
Display
Bumpers
Mobile app
Optimization view
Pacing view
Quality view
Performance view
Programmatic Guaranteed deals are available inwards the insertion order's Inventory root targeting
The publisher needs to grip on number of impressions in addition to fixed cost for a Programmatic Guaranteed deal
The publisher needs to grip on the targeting in addition to categories for an opened upward auction deal
The mightiness to run on TrueView inventory
Less available inventory across all devices
Less functionality for engagement in addition to interaction alongside ad
Partner Settings
Campaign Settings
Insertion Order Default Targeting
Mobile App
Mobile Web
TrueView
The placements inwards Campaign Manager are laid upward every bit 1x1s
The Bid Manager advertiser is non active
The creatives haven't been approved
The "DCM Site(s)" IDs inwards Bid Manager Basic Details don't tally the site IDs for Campaign Manager's placements
Adjust the partner revenue model
Check the describe item's Impression lost chart
Check the creative blessing status
Confirm that media fees are invoiced
Convert display describe items to video describe items, in addition to thus construct inline adjustments to targeting
Use the audience composition report, in addition to thus exclude audiences that see that site
Use Structured Data Files to mass upload novel video describe items
Duplicate video describe items, in addition to thus construct mass edits to targeting
Geography
Keyword
Demographics
Viewability metrics across each IO in addition to describe item
Clicks in addition to conversions for private creatives
The tally ratio of third- in addition to first-party audience segments
Create a channel of URLs where ads shouldn't serve in addition to exclude it inwards advertiser-level targeting
Upload an Inventory Availability study into the describe item's verification settings
Reach out to a back upward rep to add together a grouping of sites to a "Blacklist"
Video in addition to Display
VPAID in addition to VAST
Image in addition to HTML5
TrueView in addition to Video
Video
Native
Display
US Eastern timezone
The advertiser's timezone
The user's timezone
In the TrueView insertion order, confirm that the pacing is laid to "Flight" "ASAP"
In the list's settings, banking company check that the initial listing size is laid every bit "Start alongside an empty list"
Verify that the "Membership duration" for this listing is laid to a minimum of xc days
Standard
Audience Composition
Inventory Availability
Add YouTube to the targeted sites inwards the TrueView channel
Add a four percent media fee to the partner revenue model
Accept Terms & Conditions in addition to Fees inwards the Partner's settings
Add the advertiser's scream to the inventory access field
Ask the publisher to activate the bargain inwards Bid Manager's insertion order
Assign the advertiser using a Google form
Partner > Campaign > Advertiser > Insertion companionship > Line item > Creative
Partner > Advertiser > Campaign > Insertion companionship > Line item > Creative
Account > Line item > Advertiser > Insertion companionship > Partner
Each fourth dimension a video's covert is 50% viewable on the page
Each fourth dimension the user clicks or watches thirty seconds or the entire video
Each fourth dimension Active View recognizes TrueView
It's non a specific percentage, it's soley based on performance
150% of the budget, based on budget segments in addition to KPIs
200% of the daily budget, based on inventory
Bulk upload a creative spreadsheet inwards the advertiser's creative section
Select the creative to assign inwards the describe item's creative section
While setting upward a novel creative for the advertiser, assign the describe item in addition to click Save
Contact your publisher example in addition to inquire to laid upward a meeting
Go to the partner's Basic Details, inwards Bid Manager in addition to link the bargain ID
Go to Marketplace Negotiations to review in addition to cause got deals inwards Bid Manager
First-party
Third-party
Affinity
In Market
Existing describe items volition adhere to novel insertion companionship targeting
New describe items volition ignore default settings, in addition to existing describe items volition adhere to them
Default targeting volition apply to existing describe items, including geotargeting
In the partner's settings, nether inventory source
In the describe item's inventory root targeting
In the describe item's audience targeting
Select the Activate dropdown for the campaign, describe items, in addition to insertion orders
Upload a crusade structured information file alongside "Live" inwards the condition column
Submit an IO to your back upward agent
Create a Customer Match listing for TrueView
Create a novel Custom Affinity audience list
Assign a Floodlight tag to an audience listing inwards Campaign Manager
Assign viewability targeting
Set the bid strategy to viewable CPM (vCPM)
Add a pixel to the Default tag inwards Campaign Manager
Only target inventory displayed on mobile apps
Bids in addition to creatives
Bid multipliers in addition to goals
Auto-budget resources allotment in addition to targeting
Add a column in addition to manually calculate inwards whatever report
Assign a media cost markup to the partner revenue model
Add a percent markup inwards the billing profile
Click the 3 dots at the top of the covert in addition to select "Notification Settings"
Click the inquiry grade on the right corner in addition to chat alongside alive back upward (or transportation an email)
Click the 3 dots at the top of the covert in addition to select "User Management"
Click the inquiry grade on the right corner in addition to search assist optic articles
Generate a pixel charge study grouped past times the conversion pixel(s)
Generate a Unique Reach study in addition to include Cookie Reach: Average Impression Frequency
Generate a Standard or General study in addition to include conversion metrics
Start in addition to halt dates
Name
Planned spend
Implement tracking tags alongside 1x1 pixels that telephone yell upward the third-party's verification system
Upload the categories into Campaign Manager's Verification system, in addition to select from the "Viewability" targeting section
Select the integrated third-party from "Other Verification Services" inwards Brand Safety targeting
Remarket to existing customers
Drive offline or in-store sales
Raise awareness of my construct or product
Behavioral audience targeting
Line item in addition to advertizement group
Campaign in addition to describe item
Insertion companionship in addition to describe item
Demographics in addition to audience targeting
Brand security in addition to sensitive category targeting
VAST in addition to VPAID creatives that are approved
Geotargeting in addition to bid strategies
Mobile spider web in addition to mobile app
Mobile app in addition to mobile app interstitial
Desktop in addition to mobile web
The creative cannot straightaway serve, but it may serve inside the adjacent 24 hours
The creative volition demand to last fixed in addition to resubmitted for approval
The creative is technically able to serve, but is prohibited due to unsuitable content
Auto Budget Allocation
Budget
Automated bid strategy
Pacing
Generate an Inventory Availability study in addition to filter past times all targeted audiences.
Go into the insertion orders default targeting in addition to utilisation the potential gain metric
Generate an audience functioning study in addition to select "include solely targeted audience lists"
A Verification report, grouped past times "Advertiser Currency"
A SDF study based on the insertion companionship in addition to describe items
An Inventory Availability study grouped past times "Time of Day"
Select the describe item, click "Action," in addition to and thus "Duplicate"
Use the default targeting to duplicate describe items
Select the describe item, click "Action," in addition to and thus "Download"
Structured information files
Line Item Settings mass uploads
Deals Troubleshooter
AdRoll, Pubmatic, Rubicon
Every central has its ain creative audit process
DoubleClick Ad Exchange only
Go to the Partner's Basic Details in addition to scroll down
Expand the left panel in addition to search for the user's name
Download the structured information file
On the Creative's page, click the refresh button
Assign the creative to around other describe item
Select the creative in addition to select "Activate"
Creative condition field
Deals Troubleshooter
Advertiser's History
The "Line Item Settings" CSV
The describe item's impressions lost chart
A General or Standard study grouped past times channel
While waiting content policy approval
After the creative is resubmitted for approval
A pending condition creative tin never serve
After the start blessing process
Set the creative to active
Resubmit the creative for approval
Assign the creative to an active describe item
HTML5 formatting
A valid landing page
Data sharing is enabled
Viewability targeting
Bid Multipliers
Partner revenue model
Ad frequencies that occur 100 times per day
Frequency caps across TrueView in addition to the opened upward exchange
Preferred Deals frequency settings
Add the Deal ID inwards the advertiser's Basic Details
Select the bargain from the the insertion order's Inventory Source targeting
Search in addition to filter the bargain inwards Marketplace in addition to assign the creative
Add the integration code to the advertiser's Basic Details in addition to upload the tags dorsum into Bid Manager
Ask the vendor to roll the tag, in addition to thus glue the tag dorsum into the right creative inwards Bid Manager
Add the Bid Manager tags dorsum into Campaign Manager in addition to add together the vendor's tracking link for that placement
ASAP pacing describe item spends the entire budget inside the start distich of hours
Even pacing describe item overspends inwards the start half dozen hours, in addition to and thus pauses insertion companionship spend
Ahead pacing describe item spends 120% of its expected daily spend
Add budget segments to the insertion order
Add targeting such every bit channel in addition to environment
Remove targeting such every bit keywords in addition to exclusionary site lists
Use the audience composition study in addition to exclude audiences that see that site
Add the website URL to the advertier's URL field
Add the app or URL to a channel that's assigned to the advertiser's exclusionary channel targeting
On the advertiser's world YouTube channel
On DoubleClick Campaign Manager
On Bid Manager using a 1x1 pixel, in addition to a Native advertizement tag
The remaining flying budget multiplied past times the number of days remaining
The remaining flying budget divided past times the number of days remaining
The campaign's budget, minus the flying budget spent, divided past times the number of days remaining
Bulk upload third-party verification advertizement wrappers
Quickly create novel describe items alongside a mass upload
View a snapshot of the electrical current crusade setup
Reach out to the partner's Account Manager for a linking agreement
Find the DMP's third-party segments in addition to target "similar audiences"
Go to the advertiser's Basic Details page in addition to add together the DMP ID
Click "New Creative" in addition to glue each third-party advertizement tag individually
From the Creative's page, mass upload the third-party tags spreadsheet
Upload a structured information file in addition to include the advertizement tag in addition to assigned describe item
Upload the third-party advertizement tags into DoubleClick Campaign Manager, thus they sync alongside Bid Manager
What is i create goodness of applying "auto budget allocation" to an insertion order's budget settings?
Budget segments volition automatically actualize in addition to allocate to futurity segmentsThe organisation volition apply novel budgets based on the campaign's overall destination setting in addition to bid strategies
The organisation automatically moves budget to higher performing describe items
The organisation volition automatically render budget suggestions to the Quality metrics
To self-initiate the creative blessing procedure for a rejected creative, what steps must last taken later fixing the creative?
Submit the creative using the Resubmit buttonReassign the creative to a describe item
Make whatever edit to the describe item's settings
Send the novel creative to your back upward representative
When creating a novel TrueView campaign, how long should last allocated for creative review?
Up to 24 hoursUp to 6 hours
Up to 2 hours
Up to 12 hours
To transportation information from DoubleClick Campaign Manager to Bid Manager, what initial measuring should last taken?
Associate the Bid Manager partner ID inwards the advertier's "Creatives fields" section.Associate the Bid Manager partner ID inwards Campaign Manager's Properties.
Remove whatever reference to DCM Site(s) inwards Bid Manager's Basic Details.
Associate Bid Manager inwards the advertier's Floodlight configuration, inwards Campaign Manager.
Which describe items are impacted past times insertion companionship default targeting?
All electrical current describe itemsOnly video describe items
New describe items only, non electrical current describe items
TrueView describe items
What advertiser exceptional cannot last edited i time it's been created inwards Bid Manager?
The DCM Site ID(s)The Advertiser's Ad Server
The advertiser's Name
The Advertiser Address
What is a create goodness of linking a YouTube channel to the advertiser inwards Bid Manager?
Access to Floodlight tag tracking without using dynamic pixelsAccess to YouTube masthead inventory
Availability to frequency caps on all media buys across YouTube in addition to other exchanges
Access to earned metrics, similar shares in addition to channel subscribers
Which 2 targeting tactics are unavailable for structured information files (SDF)? (select two)
(Select All Correct Responses)Third-party audience targeting
Proximity targeting
App collection targeting
Creative assignments
To access a first-party audience listing from a Floodlight tag inwards Bid Manager, what steps should last taken inwards Campaign Manager?
Set the Floodlight tag to cause got Dynamic tagsAssign the Floodlight tag to an audience list
Add a custom variable for "audience targeting"
Add a Bid Manager macro to the Floodlight Tag
To create upward one's heed which creatives had a lower eCPM over the past times distich of weeks, what steps should last taken?
Generate an Inventory Availability study grouped past times site in addition to multiply average CPM past times frequencyGenerate a Standard study grouped past times creative alongside the eCPM metric selected
Generate an Audience Composition study grouped past times audience alongside the CPM metric selected
Go into the creative department for the advertiser in addition to compare the inline metrics for eCPM
Which study tin assist verify that pixels are loading correctly on the webpage?
Inventory AvailabilityFloodlight
GRP
Reach
How does a preferred bargain differ from a private auction on DoubleClick Ad Exchange?
Private auction is reserved upfront, in addition to preferred deals cause got many buyers to 1 sellerPreferred deals cause got a one-to-one human relationship alongside the advertiser in addition to publisher, a private auctions has i seller in addition to multiple buyers.
Preferred deals are reserved, in addition to private auctions are 1:1 deals non reserved
These deals both cause got i seller alongside multiple competing buyers
How tin yous command advertizement frequencies across multiple insertion orders?
Set recency targetingAssign a frequency cap to each creative
Set campaign-level frequency caps
Create insertion companionship budget segments
To add together HTML tags to creatives, what 2 options tin last used? (select two)
(Select All Correct Responses)Append the tag inwards a text plain inwards Bid Manager
Assign the pixel to an active describe item
Add a the pixel every bit an lawsuit tag inwards Campaign Manager (for DCM creatives)
Add the pixel to a click tracker advertizement tag
To banking company check why a private bargain is non running, what 2 steps would last taken? (select two)
(Select All Correct Responses)Check the creative blessing status
Generate an Audience Composition report
Search the history logs for the deal
Use the Deals Troubleshooter
How does DoubleClick AdExchange's Programmatic Guaranteed differ from a preferred deal?
Programmatic Guaranteed deals are reserved media buys, in addition to preferred deals are non reservedThese deals are both reserved media buys
Preferred deals are reserved, in addition to guaranteed auctions are non reserved
Preferred deals are reserved upfront, in addition to guaranteed deals cause got i seller to many buyers
Which 2 settings tin last edited inwards the Campaign's Settings? (select two)
(Select All Correct Responses)Audience Targeting
Campaign destination in addition to KPI
Frequency caps
Budget segments
Which advertizement format supports pre-bid verification alongside Integral Ad Science (IAS)?
TrueViewDisplay
Bumpers
Mobile app
Which 2 views demo the revenue in addition to conversion metrics for describe items? (select two)
(Select All Correct Responses)Optimization view
Pacing view
Quality view
Performance view
How does the setup for a Programmatic Guaranteed bargain differ from a preferred deal?
The publisher sets upward describe items inwards Bid Manager for whatever Programmatic Guaranteed dealsProgrammatic Guaranteed deals are available inwards the insertion order's Inventory root targeting
The publisher needs to grip on number of impressions in addition to fixed cost for a Programmatic Guaranteed deal
The publisher needs to grip on the targeting in addition to categories for an opened upward auction deal
When running video ads, which is a termination of using a VPAID tag instead of a VAST tag?
More available inventory across all devicesThe mightiness to run on TrueView inventory
Less available inventory across all devices
Less functionality for engagement in addition to interaction alongside ad
Where tin an advertiser's overall crusade destination last set?
Line Item Basic DetailsPartner Settings
Campaign Settings
Insertion Order Default Targeting
Proximity targeting is supported for which environment?
Desktop Web on MobileMobile App
Mobile Web
TrueView
Which 2 are reasons why DoubleClick Campaign Manager (DCM) creatives may non look inwards Bid Manager? (select two)
(Select All Correct Responses)The placements inwards Campaign Manager are laid upward every bit 1x1s
The Bid Manager advertiser is non active
The creatives haven't been approved
The "DCM Site(s)" IDs inwards Bid Manager Basic Details don't tally the site IDs for Campaign Manager's placements
To troubleshoot a non-spending describe item, what steps should last taken? (select two)
(Select All Correct Responses)Adjust the partner revenue model
Check the describe item's Impression lost chart
Check the creative blessing status
Confirm that media fees are invoiced
When creating novel video describe items, what are 2 execution methods that salvage time? (select two)
(Select All Correct Responses)Convert display describe items to video describe items, in addition to thus construct inline adjustments to targeting
Use the audience composition report, in addition to thus exclude audiences that see that site
Use Structured Data Files to mass upload novel video describe items
Duplicate video describe items, in addition to thus construct mass edits to targeting
When targeting a private bargain alongside a tidings publisher that constantly refreshes the text on the page, which targeting should last avoided?
Time in addition to DayGeography
Keyword
Demographics
Which information cannot last evaluated alongside a Standard or General functioning report?
Impressions in addition to eCPM past times websiteViewability metrics across each IO in addition to describe item
Clicks in addition to conversions for private creatives
The tally ratio of third- in addition to first-party audience segments
To exclude a grouping of URLs across advertisers, what steps must last taken?
Cross-match a grouping of URLs alongside their sensitive categories in addition to block them inwards Brand Safety targetingCreate a channel of URLs where ads shouldn't serve in addition to exclude it inwards advertiser-level targeting
Upload an Inventory Availability study into the describe item's verification settings
Reach out to a back upward rep to add together a grouping of sites to a "Blacklist"
Which advertizement formats cannot last assigned to a unmarried describe item? (select two)
(Select All Correct Responses)Video in addition to Display
VPAID in addition to VAST
Image in addition to HTML5
TrueView in addition to Video
Which advertizement format cannot run alongside insertion companionship "Even" pacing?
TrueViewVideo
Native
Display
Inline charts in addition to metrics information reverberate which timezone?
USA Pacific TimezoneUS Eastern timezone
The advertiser's timezone
The user's timezone
If a TrueView audience listing isn't collecting cookies for a linked YouTube channel, what steps tin last taken?
In the YouTube channel's advanced settings, confirm that "Disable interest-based ads" isn't checkedIn the TrueView insertion order, confirm that the pacing is laid to "Flight" "ASAP"
In the list's settings, banking company check that the initial listing size is laid every bit "Start alongside an empty list"
Verify that the "Membership duration" for this listing is laid to a minimum of xc days
Which study tin demo the number of unique users for a specific website?
Page-CategoryStandard
Audience Composition
Inventory Availability
How tin an advertiser last granted access to TrueView inventory?
Add YouTube to the listing of accepted exchanges inwards the Partner's settingsAdd YouTube to the targeted sites inwards the TrueView channel
Add a four percent media fee to the partner revenue model
Accept Terms & Conditions in addition to Fees inwards the Partner's settings
To assign an advertiser to a preferred bargain when creating a novel inventory source, what steps would last taken?
Check that it's been automatically added to the describe item's dealAdd the advertiser's scream to the inventory access field
Ask the publisher to activate the bargain inwards Bid Manager's insertion order
Assign the advertiser using a Google form
What is the right Bid Manager work organisation human relationship hierarchy?
Insertion companionship > Partner > Line > AdvertiserPartner > Campaign > Advertiser > Insertion companionship > Line item > Creative
Partner > Advertiser > Campaign > Insertion companionship > Line item > Creative
Account > Line item > Advertiser > Insertion companionship > Partner
When is a "view" counted for TrueView campaigns?
Each fourth dimension the user watches at to the lowest degree 2 seconds of the videoEach fourth dimension a video's covert is 50% viewable on the page
Each fourth dimension the user clicks or watches thirty seconds or the entire video
Each fourth dimension Active View recognizes TrueView
What percent of the daily budget is applied when using "Ahead" pacing?
120% of the daily budget, based on the flying datesIt's non a specific percentage, it's soley based on performance
150% of the budget, based on budget segments in addition to KPIs
200% of the daily budget, based on inventory
How are creatives assigned to a describe item?
In the describe item's settings, search in addition to select the right 1x1 pixelBulk upload a creative spreadsheet inwards the advertiser's creative section
Select the creative to assign inwards the describe item's creative section
While setting upward a novel creative for the advertiser, assign the describe item in addition to click Save
To rails in addition to secure a programmatic bargain alongside a publisher, what steps would last taken?
Go to Inventory targeting inside a describe item in addition to search inside "Inventory Source"Contact your publisher example in addition to inquire to laid upward a meeting
Go to the partner's Basic Details, inwards Bid Manager in addition to link the bargain ID
Go to Marketplace Negotiations to review in addition to cause got deals inwards Bid Manager
Which 2 of these are Google Audiences? (select two)
(Select All Correct Responses)First-party
Third-party
Affinity
In Market
When a user edits default targeting for insertion orders, how are existing describe items affected?
New describe items volition inherit the default targeting, piece existing describe items rest uneffected.Existing describe items volition adhere to novel insertion companionship targeting
New describe items volition ignore default settings, in addition to existing describe items volition adhere to them
Default targeting volition apply to existing describe items, including geotargeting
Where tin a preferred bargain last assigned?
In the describe item's creative assignmentIn the partner's settings, nether inventory source
In the describe item's inventory root targeting
In the describe item's audience targeting
How tin a crusade last activated later creating it?
Set the campaign's start engagement to "Today"Select the Activate dropdown for the campaign, describe items, in addition to insertion orders
Upload a crusade structured information file alongside "Live" inwards the condition column
Submit an IO to your back upward agent
To target a listing of electronic mail addresses, what's the start measuring an advertiser would take?
Add the electronic mail addresses to keyword targetingCreate a Customer Match listing for TrueView
Create a novel Custom Affinity audience list
Assign a Floodlight tag to an audience listing inwards Campaign Manager
To optimize the crusade towards viewability, what 2 approaches tin an advertiser take? (select two)
(Select All Correct Responses)Assign viewability targeting
Set the bid strategy to viewable CPM (vCPM)
Add a pixel to the Default tag inwards Campaign Manager
Only target inventory displayed on mobile apps
Which insertion companionship settings must last inwards house earlier a crusade tin larn live?
Budgets in addition to flying datesBids in addition to creatives
Bid multipliers in addition to goals
Auto-budget resources allotment in addition to targeting
To apply a earnings margin to the "revenue" metric, what steps would last taken?
Assign the pixel to a describe item's conversion trackingAdd a column in addition to manually calculate inwards whatever report
Assign a media cost markup to the partner revenue model
Add a percent markup inwards the billing profile
To larn assist piece working inwards DoubleClick Bid Manager, what 2 steps could last taken? (select two)
(Select All Correct Responses)Click the 3 dots at the top of the covert in addition to select "Notification Settings"
Click the inquiry grade on the right corner in addition to chat alongside alive back upward (or transportation an email)
Click the 3 dots at the top of the covert in addition to select "User Management"
Click the inquiry grade on the right corner in addition to search assist optic articles
To verify that conversion pixels are implemented in addition to loading correctly, what steps would last taken?
Check the describe item functioning metrics for conversions greater than zeroGenerate a pixel charge study grouped past times the conversion pixel(s)
Generate a Unique Reach study in addition to include Cookie Reach: Average Impression Frequency
Generate a Standard or General study in addition to include conversion metrics
Which crusade settings apply to the campaign's futurity insertion orders?
Performance goalStart in addition to halt dates
Name
Planned spend
To exclude sensitive categories using a supported third-party verification tool, what steps should an advertiser take?
Contact back upward alongside a listing of the categories that demand to last excluded using a specific third-party verification serviceImplement tracking tags alongside 1x1 pixels that telephone yell upward the third-party's verification system
Upload the categories into Campaign Manager's Verification system, in addition to select from the "Viewability" targeting section
Select the integrated third-party from "Other Verification Services" inwards Brand Safety targeting
Which 2 objectives tin last applied to a campaign's "Overall crusade goal"? (select two)
(Select All Correct Responses)Remarket to existing customers
Drive offline or in-store sales
Raise awareness of my construct or product
Behavioral audience targeting
At which levels tin pacing last set?
Campaign in addition to insertion orderLine item in addition to advertizement group
Campaign in addition to describe item
Insertion companionship in addition to describe item
Which 3 settings preclude deals from coming together their advertizement serving goals? (select three)
(Select All Correct Responses)Demographics in addition to audience targeting
Brand security in addition to sensitive category targeting
VAST in addition to VPAID creatives that are approved
Geotargeting in addition to bid strategies
Which environments in addition to inventory cannot run inside a unmarried describe item?
YouTube in addition to opened upward exchangeMobile spider web in addition to mobile app
Mobile app in addition to mobile app interstitial
Desktop in addition to mobile web
If a creative audit condition is sitting inwards a "pending, servable" ground what does this mean?
The creative volition serve, but withal may last rejected later policy reviewThe creative cannot straightaway serve, but it may serve inside the adjacent 24 hours
The creative volition demand to last fixed in addition to resubmitted for approval
The creative is technically able to serve, but is prohibited due to unsuitable content
Which 2 insertion companionship in addition to describe item settings are required? (select two)
(Select All Correct Responses)Auto Budget Allocation
Budget
Automated bid strategy
Pacing
To generate functioning information for targeted audience segments, what steps should last taken?
Generate an audience composition study in addition to filter past times all targeted listsGenerate an Inventory Availability study in addition to filter past times all targeted audiences.
Go into the insertion orders default targeting in addition to utilisation the potential gain metric
Generate an audience functioning study in addition to select "include solely targeted audience lists"
Which study tin assist seat when a crusade overspent the budget?
Basic or Standard report, grouped past times "Time of Day"A Verification report, grouped past times "Advertiser Currency"
A SDF study based on the insertion companionship in addition to describe items
An Inventory Availability study grouped past times "Time of Day"
To duplicate a describe item, what steps must last taken?
Select the describe item, click "Action," in addition to and thus "Bulk Edit"Select the describe item, click "Action," in addition to and thus "Duplicate"
Use the default targeting to duplicate describe items
Select the describe item, click "Action," in addition to and thus "Download"
What resources tin assist a user seat issues alongside their private bargain spend?
MarketplaceStructured information files
Line Item Settings mass uploads
Deals Troubleshooter
Which exchanges cause got their ain creative audit process?
AppNexus, DoubleClick Ad Exchange, BrightRollAdRoll, Pubmatic, Rubicon
Every central has its ain creative audit process
DoubleClick Ad Exchange only
To reckon which user made changes to a describe item or insertion order, what steps should last taken?
Go to Change History in addition to search for the user's emailGo to the Partner's Basic Details in addition to scroll down
Expand the left panel in addition to search for the user's name
Download the structured information file
How tin a creative last submitted for audit, later it's been rejected in addition to fixed?
Select the creative in addition to click "Resubmit for approval"On the Creative's page, click the refresh button
Assign the creative to around other describe item
Select the creative in addition to select "Activate"
Which tool tin last used to seat if the right creative sizes are sent alongside the bid request?
Quality chartsCreative condition field
Deals Troubleshooter
Advertiser's History
To empathize why a describe item isn't winning the bulk of qualifying opened upward auction impressions, what information would last used?
The Inventory Marketplace forecastThe "Line Item Settings" CSV
The describe item's impressions lost chart
A General or Standard study grouped past times channel
When an opened upward auction creative is inwards "pending" status, inwards what 2 scenarios volition it serve? (select two)
(Select All Correct Responses)While waiting content policy approval
After the creative is resubmitted for approval
A pending condition creative tin never serve
After the start blessing process
To activate the creative approvals procedure for a novel creative, what measuring must last taken?
Upload the creative to Bid ManagerSet the creative to active
Resubmit the creative for approval
Assign the creative to an active describe item
What is a requirement for a creative's approval?
Influenza A virus subtype H5N1 3rd-party verification trackerHTML5 formatting
A valid landing page
Data sharing is enabled
What characteristic allows users to accommodate fixed bids for dissimilar geographies or device types?
Recency targetingViewability targeting
Bid Multipliers
Partner revenue model
What Campaign in addition to IO frequency setting is non supported?
Lifetime frequency capsAd frequencies that occur 100 times per day
Frequency caps across TrueView in addition to the opened upward exchange
Preferred Deals frequency settings
How tin a Programmatic Guaranteed bargain last configured alongside creatives?
In My Inventory create a New Guaranteed Inventory bargain in addition to add together detailsAdd the Deal ID inwards the advertiser's Basic Details
Select the bargain from the the insertion order's Inventory Source targeting
Search in addition to filter the bargain inwards Marketplace in addition to assign the creative
Which procedure tin roll a Campaign Manager creative alongside verification vendor's tag, later downloading the tags from Bid Manager?
Download the Campaign Manager tag, append to the Bid Manager tag, in addition to perform a SDF mass uploadAdd the integration code to the advertiser's Basic Details in addition to upload the tags dorsum into Bid Manager
Ask the vendor to roll the tag, in addition to thus glue the tag dorsum into the right creative inwards Bid Manager
Add the Bid Manager tags dorsum into Campaign Manager in addition to add together the vendor's tracking link for that placement
Which 2 pacing scenarios correspond spend-behavior that's working every bit intended? (select two)
Even pacing describe item spends 200% upward front end in addition to thus evens out past times the halt of the monthASAP pacing describe item spends the entire budget inside the start distich of hours
Even pacing describe item overspends inwards the start half dozen hours, in addition to and thus pauses insertion companionship spend
Ahead pacing describe item spends 120% of its expected daily spend
To growth a describe item's potential gain from 1K to 1M targeted impressions, what steps must last taken?
Increase the bid in addition to budgetAdd budget segments to the insertion order
Add targeting such every bit channel in addition to environment
Remove targeting such every bit keywords in addition to exclusionary site lists
To blacklist a site from an advertiser's media buys, what steps should last taken?
Identify the website's primal phrases in addition to utilisation them inwards keyword exclusion targetingUse the audience composition study in addition to exclude audiences that see that site
Add the website URL to the advertier's URL field
Add the app or URL to a channel that's assigned to the advertiser's exclusionary channel targeting
Where are video ads hosted for a TrueView campaign?
Through a third-party video hosting toolOn the advertiser's world YouTube channel
On DoubleClick Campaign Manager
On Bid Manager using a 1x1 pixel, in addition to a Native advertizement tag
How is the daily budget calculated for an insertion companionship alongside Flight/Even pacing?
The flying buget divided past times the number of days, in addition to and thus multiplied past times 1.5 (includes risk adjustment)The remaining flying budget multiplied past times the number of days remaining
The remaining flying budget divided past times the number of days remaining
The campaign's budget, minus the flying budget spent, divided past times the number of days remaining
What are 2 benefits of using structured information files to tending alongside the crusade setup process? (select two)
Bulk upload display in addition to video creativesBulk upload third-party verification advertizement wrappers
Quickly create novel describe items alongside a mass upload
View a snapshot of the electrical current crusade setup
How tin a user percentage first-party audiences from a Data Management Platform alongside Bid Manager?
Navigate to the DMP's sharing properties in addition to add together the partner IDReach out to the partner's Account Manager for a linking agreement
Find the DMP's third-party segments in addition to target "similar audiences"
Go to the advertiser's Basic Details page in addition to add together the DMP ID
How tin third-party creatives last added from an approved provider that is non DoubleClick Campaign Manager? (select two)
(Select All Correct Responses)Click "New Creative" in addition to glue each third-party advertizement tag individually
From the Creative's page, mass upload the third-party tags spreadsheet
Upload a structured information file in addition to include the advertizement tag in addition to assigned describe item
Upload the third-party advertizement tags into DoubleClick Campaign Manager, thus they sync alongside Bid Manager
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