Youtube Channel Increment Assessment Examination Answers - University Of Ads 2018
Youtube Channel Growth Assessment Exam Answers - Academy of Ads 2018
Assess channel too monetization functioning leveraging cognition of the YouTube ecosystem too platform strategies.
Audience: Channel managers too strategists
Topics Covered: Platform Overview, Channel Assessment, Channel Revenue
110 questions inwards the Exam. Total 121
Time limit: 120 minutes
Exam
academy.exceedlms.com/student/path/6817
If you lot desire to adapt the channel's demographic to attract primarily 13-17 twelvemonth one-time females, what could you lot do to shift this demographic?
Produce to a greater extent than content that matches pop trends of teen girls too laid a publishing schedule to align with after-school hours.
Keep the content the same, but do to a greater extent than advertisement on social media.
Keep the content the same, but alter the publishing schedule to live on tardily at night.
Change the content to live on virtually travel, too attempt a monthly publishing schedule.
What is 1 way that channel managers assist grow a channel?
Assess competitors' content too duplicate their content strategy.
Set spotter fourth dimension too subscriber goals.
Encourage the channel to solely focus on viral content.
Evaluate the channel's go inwards the ecosystem too how it tin give the sack leverage the other elements of the ecosystem.
When do fluctuations inwards CPMs typically happen?
CPMs don't fluctuate, they are a fixed value across the year.
They dip at the goal of the twelvemonth too rising at the kickoff of the year.
They rising at the kickoff of the quarter too dip at the goal of the quarter.
CPMs rising at the goal of a quarter too dip at the kickoff of a quarter.
What does the Translations study allow you lot to do?
Determine which languages are spoken yesteryear viewers of the master copy video.
Forecast how much budget to allocate to translating videos.
Analyze the functioning of localized content.
See which keywords are most pop inwards unlike regions.
Why is it of import to expression at the overall revenue too CPMs per country?
To verify the macro degree marketplace trends that influence viewership, CPM, too advertising rates.
To seat how each province contibutes to overall revenue based on viewership too CPMs.
To seat the potential advertising agencies inwards each province to target.
To seat the demographics inwards each country.
When optimizing for mobile, what is non constituent of the criterion checklist?
Check channel fine art on mobile screens.
See if video titles receive got of import keywords inwards front.
Look at video thumbnails at smaller size.
Change the font for the channel description.
How tin give the sack reading video comments inform the channel's content strategy?
Change the programming schedule based on comments from early on fans.
Determine what your most pop search price are.
Identify what types of content appeal to the audience.
There's no value inwards reading comments.
How does YouTube render chance for micro-moments?
YouTube allows brands too creators to acquire infront of audiences at critical moments inwards the consumer journey.
YouTube allows brands too creators to upload brusk videos.
YouTube enables brands to increase advertising formats.
YouTube decreases fourth dimension betwixt upload too impression.
Influenza A virus subtype H5N1 fundamental consideration when evaluating a video description is:
Are of import words inwards all caps?
What is visible on the top 3 lines?
Does the description utilisation right punctuation?
Do the video championship too description start with the same word?
Why is it of import to connect your YouTube channel with an AdSense account?
So that you lot tin give the sack enable unlike advertising formats.
So that ads tin give the sack run on the channel.
So that you lot tin give the sack enable monetization on the channel.
So that you lot tin give the sack acquire paid for advertising revenue.
What low-investment strategies could a channel do that may assist increase viewership inwards a item country?
Leverage your community to crowd source captions too metadata translations.
Identify local talent too create a dubbed version of the video to improve the native viewing experience.
Do nothing, viewership contribution from other countries has minimal impact on revenue.
Produce a novel video on the same theme with top creators inwards that market.
Which of the next advertising formats typically has the lowest CPMs?
Display ads
Auction ads
Skippable reserve
Non-skippable reserve
Which 1 of the next metrics may non live on a constituent of your top degree revenue performance?
Views too spotter time
Estimated monetized playbacks (EMPs)
CPM
All of these should live on included when you lot describe your top degree functioning metrics.
What is the most mutual revenue current channels utilisation to earn coin on YouTube?
Rentals
Brand deals
Crowdfunding
Ad revenue
Which factor may contribute to a video existence demonetized due to advertiser-unfriendliness?
The video is on a channel that has non enabled monetization.
The channel managing director has blocked ads from many sensitive categories.
The video contains age-restricted material.
The video was uploaded from an unmonetizable country.
Which 1 of the next is non recommended for playlists?
Organize playlists according to a theme.
Remove videos that are older than vi months.
Assemble a “Best of” playlist to highlight most watched videos.
Add curated playlists (such equally video collabs).
Which is an representative of a measurable inquiry to ask?
Does the audience watching our videos gibe our intended target demographic?
Why did our recent video go viral?
Which YouTube Analytics study contains demographic information?
How tin give the sack nosotros acquire a lot of younger viewers to aid virtually our content?
What activeness could you lot accept to optimize content if you lot view a precipitous driblet inwards audience retentiveness at the kickoff of the video?
Eliminate or shorten elements that consistently resultant inwards dips too declines.
Ensure the title, thumbnail, too description reverberate the video content.
Examine bumps too consider including similar elements inwards time to come videos.
Create to a greater extent than videos similar to this one, since this is regarded equally the ideal audience retention.
What metric found inwards the Cards study tin give the sack assist you lot evaluate performance?
Total spotter fourth dimension associated with cards
Merchandise purchased from straight links inwards cards
Ratio of clicks to carte impressions
Average view duration of videos with cards
Which 1 of the next is non something you lot would banking company check for when evaluating how video titles drive discovery?
Most of import keywords are inwards front.
Serial content includes episode number at end.
Title too thumbnail piece of occupation together to tell a compelling story.
Titles contain information on the video upload schedule.
If an entertaining slice of content turns out to live on highly searched for, what could that indicate?
Opportunity for inspirational content
Need for content syndication
Lack of involvement inwards entertainment
Demand for educational content
What is the right social club of steps to laid upwardly your channel for monetization too to acquire paid for earned advertising revenue?
1. Connect channel with AdSense 2. Turn advertising formats on the videos 3. Enable the channel for monetization.
1. Enable the channel for monetization 2. Connect channel with AdSense 3. Turn advertising formats on the videos.
1. Turn advertising formats on the videos 2. Connect channel with AdSense 3. Enable the channel for monetization.
1. Select videos to monetize 2. Connect channel with AdSense 3. Enable the channel for monetization.
How tin give the sack multi-line graphs assist distinguish video performance?
Visualize a pie nautical chart with relative functioning data.
Plot real-time information on an interactive map.
Filter reports yesteryear content owner.
See the functioning of upwardly to 25 videos at a glance.
Which is non an representative of a benchmark?
The audience retentiveness charge per unit of measurement for the comedy serial is 70%.
The channel uploads 50% to a greater extent than videos than whatsoever other channel inwards the same category.
External websites drive 80% of the traffic sources.
The spotter fourth dimension is growing 20% QoQ.
How tin give the sack you lot gauge which advertising formats are earning the most revenue?
Use the Revenue study to pause downward how good each advertising type is performing.
Skippable video ads ever generate the most revenue.
Use the Ad rates study to compare the estimated revenue amounts generated from each advertising type.
In-stream ads ever generate the most revenue.
Why mightiness you lot compare spotter fourth dimension patterns yesteryear content groups?
To view whether spotter fourth dimension patterns map to the video unloose schedule
To decide if the content is advertiser-friendly
To predict spotter fourth dimension for a time to come series
To confirm that the content matches the audience demographic
What is a way to utilisation the "Compare" characteristic inwards YouTube Analytics to decide benchmarks?
Compare functioning with a competitor's channel.
Compare forecasted revenue with actual revenue.
Compare YouTube Analytics information with information from third-party sources.
Compare functioning metrics betwixt ii separate fourth dimension periods.
What is a reserve ad?
An advertising that volition live on requested if no auction ads are available
An advertising that volition live on requested earlier auction ads
An advertising with the guaranteed highest CPMs
An advertising provided yesteryear an established YouTube partner
If a item content format underperforms, what activeness mightiness live on appropriate?
Investigate what tin give the sack live on done to increase functioning of these videos.
Disable monetization on these videos.
Update the channel's mission statement.
Immediately alter these videos to private.
What mightiness live on used equally a channel icon?
Your fellowship logo
Influenza A virus subtype H5N1 photograph of famous celebrities
Your mission statement
An animated GIF
Which is truthful of reserve ads?
They tin give the sack only live on sold too served via Google's Ad Exchange, or AdWords for video.
Because impressions are guaranteed, advertisers are charged a fixed rate.
Because impressions are guaranteed, advertisers are charged a variable rate.
Because impressions cannot live on guaranteed, advertisers are charged a variable rate.
Which of the next content types deters advertisers from showing ads on your videos?
Collaborations
Explicit language
Parodies
Trending topics
Where is a recommended house to add together the channel mission statement?
Video title
Branding watermark
What to Watch Next module
About tab
What options tin give the sack channels receive got to restrain the types of ads that are shown on their channel?
Channels are non able to block the unlike types of ads that may present upwardly on their channel.
Channels tin give the sack only block all ads or present all ads.
Channels tin give the sack block the types of ads that may live on inappropriate to the channel, similar sensitive or age-appropriate ads or competing ads.
Channels tin give the sack pick which advertiser tin give the sack present ads on their channel.
What is an auction ad?
An advertising sold to the highest bid
An advertising from from non-YouTube partners
An advertising from a non-YouTube advertising network
Does non exist.
What influences how ads acquire onto a channel's videos?
The channel's comments.
Ad placement is only determined yesteryear the channel's content.
Sponsorship deals are required earlier advertising placement is possible.
Audience demographic, engagement of the viewers, too content category
What would you lot typically expression to view inwards the Watch Time "published" study for a Hero channel?
Influenza A virus subtype H5N1 pattern consisting of spikes inwards spotter fourth dimension shortly after publishing each video
Influenza A virus subtype H5N1 driblet inwards spotter fourth dimension after publishing the video, followed yesteryear a spike thirty days later
Little or no increase inwards spotter fourth dimension shortly after publishing each video
Influenza A virus subtype H5N1 huge spike inwards spotter fourth dimension shortly after publishing the video
Why are subscribers to a greater extent than frequently than non fundamental to a channel's success on YouTube?
They spotter content on multiple devices.
They tend to pass to a greater extent than fourth dimension watching than viewers who are non subscribed.
They are to a greater extent than probable to regain content inwards YouTube search.
They in all probability pay closer attending to ads than non-subscribers.
What information from YouTube Analytics tin give the sack assist you lot optimize video metadata?
Top keywords people search for to regain your videos
Top 10 trending searches on Google
Most pop keywords yesteryear gender, age, too geography
Keywords used yesteryear subscribers
To decide if a channel has effective metadata, what tin give the sack you lot evaluate?
Viewer comments include keywords found inwards your tags.
Channel trailer showcases the mission too brand.
Video titles, tags, too descriptions accurately stand upwardly for the content.
Suggested videos are similar to your playlists.
What is the value of a strong telephone band to activeness to subscribe inside a channel trailer?
Subscribers compelled yesteryear the video would tell all their friends.
Subscribers would attempt to subscribe again.
Viewers would live on to a greater extent than probable to spotter the trailer again.
Viewers compelled yesteryear the video would subscribe.
If a sports channel broadcasts professional person American football game games too wants to target local academy students, which demographic mightiness live on the best fit for this criteria?
Males, ages 18-24, living inwards the United States
Males, ages 13-34, living inwards Canada
Females, ages 35-45, living inwards Brazil
Males, ages 35-45, living inwards the United States
How tin give the sack you lot best decide changes inwards traffic sources over time?
Rank traffic sources inwards social club of importance to the channel.
Look at a multi-line graph of traffic sources over a appointment range.
Compare traffic sources from unlike days of the week.
Group videos yesteryear content format, too hence contrast their traffic sources.
What is the goal of the advertising serving model?
To assist serve the most lucrative advertising to the right viewer at the right time.
To assist brands target only audiences they're interested in.
To assist creators portion their most creative ads to advertisers.
To assist viewers spotter their favorite ads.
Which 1 of these techniques is suggested to improve the functioning of cards?
Add at to the lowest degree v cards to each video.
Include a verbal call-to-action when the carte appears.
Enable cards for desktop viewers only.
Insert all cards inwards the foremost xv seconds of the video.
Which 1 of these techniques is non listed equally a way to drive traffic from social media?
Use a unlike shout out too logo across social media hence the YouTube channel is unique.
Enable optional tabs or buttons inwards social media feeds to link to YouTube.
Update re-create on social profile pages to highlight your YouTube channel.
Add teasers or clips on social media to promote recent video uploads.
How mightiness you lot know if you lot are increasing your subscriber spotter time?
You volition view a gradual gradient of spotter fourth dimension increase from your non-subscribers.
You volition view a spike inwards subscriber spotter fourth dimension after a video is published.
You volition view an oscillating bend of spotter fourth dimension from your subscribers.
You volition view a steep reject inwards spotter fourth dimension from your subscribers.
How would you lot know whether a novel video serial has a high audience retentiveness rate?
Compare the audience retentiveness charge per unit of measurement of a grouping of videos inwards the serial to the channel average.
Compare the ratio of likes to dislikes.
Use the audience retentiveness study to laid a baseline for all videos.
Analyze how the foremost video inwards the serial performed inwards the foremost 24 hours.
What is a recommended activeness to back upwardly Help content programming?
Check out Google Trends for high-volume searches inwards the category.
Explore collaborations or cross-promotions to amplify content.
Model the programming schedule after some other channel with a lot of subscribers.
Communicate the publishing schedule inwards the video description.
If you lot regain content with high spotter fourth dimension from subscribers, what tin give the sack you lot do next?
See what these videos receive got inwards mutual hence you lot tin give the sack replicate these elements.
Change the metadata on these videos.
See what these videos receive got inwards mutual hence you lot tin give the sack minimize these elements.
Change the content strategy to target non-subscribers.
What is the divergence betwixt reserve too auction ads?
Reserve ads guarantee impressions too receive got higher costs than auction ads.
Ad networks tin give the sack participate inwards auctions.
Auction ads tin give the sack live on bought on a fixed rate.
Reserve ads are served via AdSense.
If you lot view a spotter fourth dimension pattern with periodic spikes inwards your spotter fourth dimension report, which 1 of the reasons is to the lowest degree likely?
The spikes could stand upwardly for the changes inwards the number of likes/dislikes.
The spikes could correspond to when subscribers spotter novel releases.
The spikes could correspond to a consistent upload schedule.
The spikes could stand upwardly for a periodic fluctuation inwards viewership over time.
How tin give the sack you lot do goodness yesteryear analyzing which videos receive got the most likes or dislikes?
You tin give the sack analyze non-controversial topics.
You tin give the sack improve refine the content strategy based on what seems to live on most liked yesteryear the audience.
You tin give the sack conclude that liked videos were added to many playlists.
You tin give the sack develop a programme to create a viral video hit.
What is a recommended activeness to back upwardly Hero content programming?
Communicate the publishing schedule inwards the video description.
Model the programming schedule after some other channel with a lot of subscribers.
Check out Google Trends for high-volume searches inwards the category.
Explore collaborations or cross-promotions to amplify content.
What activeness could you lot accept to optimize content based on seeing a apartment audience retentiveness curve?
Ensure the title, thumbnail, too description reverberate the video content.
Examine bumps too consider including similar elements inwards time to come videos.
Create to a greater extent than videos similar to this one, since this is regarded equally the ideal audience retention.
Eliminate or shorten elements that consistently resultant inwards dips too declines.
If the largest traffic source is external, what chance could you lot take?
Customize content for tablets too game consoles.
Partner with additional websites to drive to a greater extent than traffic to the channel.
Optimize video metadata for YouTube search.
Notify subscribers virtually every novel video.
Which is non 1 of the metrics suggested for analyzing the Traffic Sources report?
Spikes too drops inwards item traffic sources over time
The number of traffic sources divided yesteryear the number of viewers
Split betwixt external too YouTube traffic sources
Highest traffic source too the top v traffic sources
What metric found inwards the End Screens study tin give the sack assist you lot improve the viewer experience?
Number of times an goal concealment chemical ingredient is shown too clicked
Audience retentiveness of goal concealment elements
Like too dislikes for each goal screen
Demographic profile of viewers who click on goal screens
What is a best practise many channels utilisation for their sections?
Populate the top department with pop videos.
Create no to a greater extent than than 3 sections.
Reorder sections every calendar week to proceed content fresh.
Assemble sections to appeal primarily to long-time subscribers.
Who are the 3 fundamental players that drive the YouTube ecosystem?
Viewers, fans, brands
Viewers, Creators, Advertisers
Creators, Gamers, Musicians
Channel managers, Content managers, Production managers
If you lot desire the alternative of gambling or alcohol ads to look on your channel videos, what do you lot demand to do?
Do nothing, these automatically display.
Opt out of advertising categories.
Age gate your channel.
Opt into sensitive ads.
How mightiness you lot contain the audience into a mission statement?
Always telephone band out the sex too historic flow arrive at that sounds favorable to advertisers.
Identify the target audience too why they would live on interested inwards the channel.
Appeal to a universal audience hence that the channel tin give the sack grow quickly.
Avoid mentioning the audience because you lot may non know who is watching.
What is an estimated monetized playback (EMP)?
The approximate number of the channel’s views that resulted inwards an advertising impression
The approximate number of monetized views that resulted from an advertising shown
The approximate number of subscribers who saw an ad
The approximate number of playbacks that had allowable ads for monetization
How tin give the sack taking a snapshot of your channel functioning assist you lot with assessing your channel?
To stair out short-term functioning improvements.
To compare online too offline advertising budgets.
To found a baseline benchmark to compare against goals.
To decide which unmarried video contributed the most revenue.
How mightiness you lot decide the target audience earlier starting a YouTube channel?
Conduct a competitive analysis to decide what demographic responds good to the types of content the channel makes.
Go with your instincts.
Conduct an online poll.
Review the channel's Demographics report.
What activeness could you lot accept to optimize content if you lot view repeated dips inwards your audience retentiveness curve?
Ensure the title, thumbnail, too description reverberate the video content.
Create to a greater extent than videos similar to this one, since this is regarded equally the ideal audience retention.
Review the content to a greater extent than or less the dips too consider eliminating or shortening elements that consistently resultant inwards dips too declines.
Edit the video hence it ends at the initial dip.
What is the recommended foremost stair inwards a channel assessment?
Experiment with ii unlike programming strategies to view the results
Develop a roadmap for growing a channel too concern on YouTube
Collect too analyze subscriber information from YouTube Analytics
Ask of import questions to uncover fundamental learnings virtually a channel
If a serious intelligence channel has a mission to "shine a lite on underreported stories to a greater extent than or less the globe," what mightiness it desire to characteristic inwards its channel trailer?
Influenza A virus subtype H5N1 message to political leaders to reform government
An amusing interview with reporter outtakes
Influenza A virus subtype H5N1 asking for subscribers to render funding for novel content
Video clip examples of these underreported stories too a call-to-action to subscribe
Which is a practiced representative of a mission contention for a YouTube channel?
Efficiently render access to high-quality services equally good equally endeavor to proactively shroud best-of-breed deliverables.
Make neat content that everyone volition honey too share.
Give people a vocalization too a peril to succeed, select them together, too present them the world.
Bring the most delicious nutrient content to a greater extent than or less --- with features, explainers, animations, recipes, too much more.
Which is non an representative of a measurable inquiry that you lot tin give the sack inquire during a channel assessment?
Which groups of videos are existence watched the most yesteryear subscribers?
What should nosotros do adjacent on our channel?
Does the audience demographic on the channel's latest video serial gibe the expected demographic?
What per centum of our viewers come upwardly from mobile devices?
If your demographic changes on your latest video serial too you lot view lower audience retentiveness rates, which is the to the lowest degree probable adjacent step?
Review how much this serial lonely affects overall spotter time.
Review traffic sources to view how unlike audiences are discovering this novel series.
Do nothing, since audience gibe is non of import for channel growth.
Make a conclusion on whether the content inwards this serial should change.
How tin give the sack you lot effectively stair out which content resonates with subscribers?
Use the Subscribers study too select "Subscribers lost" for the in conclusion thirty days.
Use the Comments study too filter for comments from non-subscribers.
Use the Watch fourth dimension study overlayed with the comparing metric “subscribers”.
Use the Watch fourth dimension study overlayed with the comparing metric “audience preference".
What is a recommended activeness to back upwardly Hub content programming?
Check out Google Trends for high-volume searches inwards the category.
Explore collaborations or cross-promotions to amplify content.
Communicate the publishing schedule inwards the video description.
Model the programming schedule after some other channel with a lot of subscribers.
You receive got an English linguistic communication channel too notice that to a greater extent than viewership is starting to come upwardly from ii Latin American countries that beak Castilian too Portuguese. What is something uncomplicated you lot tin give the sack consider doing to maximize this opportunity?
Keep your videos equally English linguistic communication only to remain focused on your primary audience.
Add subtitles/CC too localized metadata for these countries' languages.
Produce dubbed videos inwards Castilian too Portuguese too start novel channels for these languages.
Produce novel videos inwards Castilian too Portuguese with local talent immediately.
Which could live on a argue that ii videos with similar monetizable view counts earn unlike revenue?
Privacy settings
Differing video resolution across videos
Number of likes too dislikes
Enablement of unlike advertising formats
Which of the next ways tin give the sack you lot utilisation YouTube Analytics to expression at how good your ads are doing across a channel's videos?
Review the Revenue study to acquire in conclusion earnings from each of the unlike advertising types.
Review the Benchmark study to review your revenue streams.
Review the Transaction revenue study to view how many times ads were sold on your videos.
Review the Ad rates study to view how unlike types of ads are performing.
Where tin give the sack you lot acquire the most measurable information to analyze the functioning of a channel?
YouTube Analytics
YouTube Blog
Google Insights
YouTube Dashboard
Why is it of import to assess regain on YouTube?
There is a straight correlation betwixt regain too video length.
You demand to sympathize who is visiting the channel inwards social club to serve the appropriate ads to them.
Knowledge of regain allows you lot to optimize the channel for optimum views.
Channels with lower regain should focus solely on viral videos.
Which compare metric would you lot utilisation with the Watch fourth dimension study to decide whether channel programming is Hero, Hub, or Help?
Average per centum viewed
Subscribed & non-subscribed
Videos published
Videos added
Which social club outlines what advertising formats accept upwardly the most to to the lowest degree infinite on the video player?
Overlay, Skippable, Display
Skippable, Display Overlay
Skippable, Overlay, Display
Overlay, Display, Skippable
Ad formats are requested inwards which order?
Instream, Overlay, Display
Overlay, Instream, Display
Display, Overlay, Instream
Instream, Display, Overlay
How tin give the sack the "Groups" characteristic assist decide functioning for a laid of videos?
Organize separate reports into groups hence it's easier to regain information inwards 1 place.
Divide videos into groups to view how viewers engage with unlike content formats.
Assemble videos into groups hence viewers tin give the sack regain related videos.
Assign squad members to groups hence only managers tin give the sack access fiscal data.
What activeness could you lot accept to optimize content if you lot view bumps inwards your audience retentiveness curve?
Examine bumps too consider including similar elements inwards time to come videos.
Create to a greater extent than videos similar to this one, since this is regarded equally the ideal audience retention.
Eliminate or shorten elements that consistently resultant inwards dips too declines.
Ensure the title, thumbnail, too description reverberate the video content.
Why would you lot desire to review the ratio of views existence converted to ads?
To view the actual number of subscribers that watched the advertising too commented on the video.
To view which type of advertising brought inwards the most revenue.
To view how the advertising rates are affected yesteryear viewer engagement.
To view the approximate ratio of how many views resulted inwards an advertising existence served too how it is trending over time.
Which of the next is an chemical ingredient of advertiser-friendliness?
Whether the production lineament meets broadcast standards
Verification that the channel's audience is large plenty to live on profitable for advertisers
Evidence that the channel has been whitelisted
Content that does non receive got graphic or explicit content.
Why is having an audience gibe important?
Poor audience gibe could campaign the channel to lose its existing spotter time.
Good audience gibe could improve the target demographics.
Good audience gibe could improve the advertising rates on the channel's videos.
Poor audience gibe could tiresome channel growth and/or trim back audience retention.
What is the ideal audience retentiveness pattern?
Influenza A virus subtype H5N1 apartment gradient that hovers close 100%
Steep decline
Sudden spike inwards middle
Large bumps too dips
What tin give the sack you lot larn yesteryear analyzing videos that proceed subscribers coming back?
Will subscribers purchase my production or service?
What are the traffic sources most used yesteryear non-subscribers?
How does the channel branding influence the perception of non-subscribers?
What are the characteristics of the videos enjoyed yesteryear subscribers?
Why is it of import for a channel to consider what category they are in?
The category determines the channel mission.
It is helpful to know all categories on YouTube.
Each category only has 1 right way to optimize a channel.
There are category specific best practices that tin give the sack assist optimize a channel.
If you lot saw an increase inwards revenue, but overall CPMs were lower, which of the next could live on why?
There were seasonal fluctuations inwards advertiser spending.
More mobile viewership occured.
Viewership grew too generated to a greater extent than revenue than the amount of revenue lost from the lower CPMs.
Fewer types of ads were shown on the channel's videos.
What is the go of video metadata on YouTube?
Metadata is used to surface videos inwards YouTube search.
Metadata controls whether a video tin give the sack live on embedded on other sites.
Metadata helps advertisers target videos yesteryear demographic.
Metadata prevents identical videos from existence uploaded to YouTube.
Which of the next helps fuel the YouTube ads ecosystem?
Engaged viewers
YouTube Red subscribers
Browser bookmarks
Embedded third-party sponsorships
What is the flow of the assessment framework?
Ask questions, implement adjacent steps, stair out too analyze
Measure too analyze, inquire questions, implement adjacent steps
Ask questions, stair out too analyze, implement adjacent steps
Implement adjacent steps, inquire questions, stair out too analyze
What is 1 strategy to evaluate how good thumbnails distinguish content?
Conduct A/B testing for 1 video with v unlike thumbnails
Examine every thumbnail too ensure no ii thumbnails expression similar
Do a side-by-side comparing of 10 thumbnails against a similar channel
Review the Thumbnails study to view likes too dislikes
What information tin give the sack you lot include inwards the channel description to assist unsubscribed viewers?
Video upload schedule
Poll carte hence viewers tin give the sack vote on videos
Photos of hosts or creators
Transcript of channel trailer
How is the media landscape changing?
More adults prefer cable TV over online video platforms.
Teens too millennials are watching to a greater extent than alive broadcast TV.
Viewers are shifting from passive viewers to active viewers.
Viewers are on fewer devices when watching TV.
Why is it of import to expression at how many subscribers are gained for each video?
To decide which video too what type of creative drives viewers to subscribe
To decide which device your non-subscribers are watching your content from
To view where subscribers driblet off inwards your video
To seat how views deport upon your subscriber count
You receive got English linguistic communication videos, but regain that viewership is high inwards Asian countries where other languages are spoken. What mightiness you lot consider doing to improve target this audience?
Change the publishing schedule hence novel videos unloose at 8am inwards Asia.
Create playlists alone for Asian audiences.
Identify the top Asian countries, too hence consider adding translated captions too metadata for the top performing videos.
Hire a vocalization go musician to dub over every video into all Asian languages.
What is a straight way to earn revenue on YouTube?
Selling remarketing lists of video viewers
Claiming ownership of fan reaction videos
Producing content that is eligible for monetization
Conducting Brand Lift surveys
What is a practiced argue for analyzing a channel's content strategy?
To deter viewers from skipping ads
To inform programming too format choices
To decide which video is most probable to go a standout hit
To flag content that is offensive or inappropriate
How would you lot regain out if unlike video serial receive got unlike audiences?
Use the Engagement study to regain out which viewers watched through the videos.
Use multi-line view to pause apart the audiences per video.
Use the compare go to view demographics for in conclusion twelvemonth versus this year.
Group videos together too expression at the Demographics report.
What channel visuals tin give the sack you lot banking company check for build consistency?
Subscribe button
Banner too icon
Up adjacent layout
Playlists
Which of the next advertising formats typically has the highest CPMs?
In-Video Overlay
Display ads
Skippable Auction
Bumper Ads
Which method could you lot utilisation with the Watch fourth dimension study to analyze whether content formats are performing equally expected?
Group videos yesteryear appointment uploaded, too dig into seasonal fluctuations inwards spotter fourth dimension performance.
Group videos yesteryear each content format, too expression at their spotter fourth dimension functioning across a specific period.
Group videos randomly, too expression for patterns that emerge across the formats.
Group videos yesteryear content format, too compare spotter fourth dimension functioning from specific times of the day.
Why is it of import to know if a channel's demographics receive got changed?
To view how the novel audience corresponds with the channel's mission too content
To regain out where the one-time audience went
To laid a novel benchmark for audience engagement
To view the novel ratio of 18-24 twelvemonth one-time females to 25-34 twelvemonth one-time males
What is the do goodness of using a branding watermark?
Informs viewers of the channel's social media links
Allows viewers to subscribe to the channel without leaving the video they are watching
Prevents anyone from using the content without permission
Enables an sound chime to live on embedded inwards every video to seat the brand
Which 1 of the next is non something you lot would banking company check for when evaluating how thumbnails drive discovery?
Thumbnails are low-resolution images hence that they charge quickly.
Thumbnails correctly laid viewer expectations virtually content.
Thumbnails expression visually compelling.
Any words inwards thumbnails are tardily to read.
How tin give the sack you lot easily regain out how channel visuals expression on mobile devices?
Hire a major graphic blueprint agency.
Use the Mobile Simulation Tool.
Ask viewers to add together comments if they regain whatsoever issues.
Download YouTube's Channel Art Templates.
Which 1 of the next questions would demand multiple measurements?
Do nosotros receive got a channel trailer?
How many videos receive got cards enabled?
Which videos are watched the most yesteryear subscribers versus non-subscribers?
What is our largest traffic source?
Why is it of import to seat the traffic sources of subscribers?
To distinguish how subscribers too non-subscribers interact with your calls-to-action
To seat how subcribers are engaging with your content
To decide which device your non-subscribers are discovering your content from
To focus your promotional efforts where subscribers are discovering your content
What is the suggested fourth dimension to respond to viewer comments?
Never
In the foremost hours
When the video hits 1 1000000 views
1 calendar week later
What is an representative of YouTube Analytics information that tin give the sack assist you lot with your concern goal?
Average view duration for subscribers
YouTube content ratings
Top Charts on Google Trends
Asset performance
When starting a novel channel on YouTube, what's a fundamental surface area to assess first?
Mission too branding
Social media promotion
Audience sentiment
Subscription revenue
Which type of advertising inventory is bought too sold based on a set, negotiated CPM.
Enabled
Auction
Reserve
Overage
Which content format is typically associated with a spotter fourth dimension pattern of a spike, followed yesteryear a gradual decline?
Educational
Inspirational
All formats
Entertaining
How mightiness you lot decide if for certain videos perform improve inside for certain demographics?
Compare the revenue inwards 1 of your serial to expression at overall growth year-over-year.
Create groups of videos too expression at the publishing schedule for 1 demographic.
Group these videos together too compare how these videos perform with your target demographic profile.
Compare each video yesteryear traffic sources too playback locations using a multi-line graph.
Which content format is typically associated with a spotter fourth dimension pattern of a spike, followed yesteryear a apartment curve?
All formats
Entertaining
Educational
Inspirational
Which content format is typically associated with a spotter fourth dimension pattern of a spike, followed yesteryear a precipitous drop?
Inspirational
Entertaining
Educational
All formats
What would you lot typically expression to view inwards the Watch Time "published" study for a Help channel?
Little or no increase inwards spotter fourth dimension shortly after publishing each video
Influenza A virus subtype H5N1 driblet inwards spotter fourth dimension after publishing the video, followed yesteryear a spike thirty days later
Influenza A virus subtype H5N1 huge spike inwards spotter fourth dimension shortly after publishing the video
Influenza A virus subtype H5N1 pattern consisting of spikes inwards spotter fourth dimension shortly after publishing each video
What activeness could you lot accept to optimize content based on seeing a gradual reject inwards your audience retentiveness curve?
Examine bumps too consider including similar elements inwards time to come videos.
Ensure the title, thumbnail, too description reverberate the video content.
Eliminate or shorten elements that consistently resultant inwards dips too declines.
Examine at what dot people exit videos, too decide if at that topographic point is an chance to tighten upwardly the content.
What would you lot typically expression to view inwards the Watch Time "published" study for a Hub channel?
Little or no increase inwards spotter fourth dimension shortly after publishing each video
Influenza A virus subtype H5N1 driblet inwards spotter fourth dimension after publishing the video, followed yesteryear a spike thirty days later
Influenza A virus subtype H5N1 huge spike inwards spotter fourth dimension shortly after publishing the video
Influenza A virus subtype H5N1 pattern consisting of spikes inwards spotter fourth dimension shortly after publishing each video
Assess channel too monetization functioning leveraging cognition of the YouTube ecosystem too platform strategies.
Audience: Channel managers too strategists
Topics Covered: Platform Overview, Channel Assessment, Channel Revenue
110 questions inwards the Exam. Total 121
Time limit: 120 minutes
Exam
academy.exceedlms.com/student/path/6817
If you lot desire to adapt the channel's demographic to attract primarily 13-17 twelvemonth one-time females, what could you lot do to shift this demographic?
Produce to a greater extent than content that matches pop trends of teen girls too laid a publishing schedule to align with after-school hours.
Keep the content the same, but do to a greater extent than advertisement on social media.
Keep the content the same, but alter the publishing schedule to live on tardily at night.
Change the content to live on virtually travel, too attempt a monthly publishing schedule.
What is 1 way that channel managers assist grow a channel?
Assess competitors' content too duplicate their content strategy.
Set spotter fourth dimension too subscriber goals.
Encourage the channel to solely focus on viral content.
Evaluate the channel's go inwards the ecosystem too how it tin give the sack leverage the other elements of the ecosystem.
When do fluctuations inwards CPMs typically happen?
CPMs don't fluctuate, they are a fixed value across the year.
They dip at the goal of the twelvemonth too rising at the kickoff of the year.
They rising at the kickoff of the quarter too dip at the goal of the quarter.
CPMs rising at the goal of a quarter too dip at the kickoff of a quarter.
What does the Translations study allow you lot to do?
Determine which languages are spoken yesteryear viewers of the master copy video.
Forecast how much budget to allocate to translating videos.
Analyze the functioning of localized content.
See which keywords are most pop inwards unlike regions.
Why is it of import to expression at the overall revenue too CPMs per country?
To verify the macro degree marketplace trends that influence viewership, CPM, too advertising rates.
To seat how each province contibutes to overall revenue based on viewership too CPMs.
To seat the potential advertising agencies inwards each province to target.
To seat the demographics inwards each country.
When optimizing for mobile, what is non constituent of the criterion checklist?
Check channel fine art on mobile screens.
See if video titles receive got of import keywords inwards front.
Look at video thumbnails at smaller size.
Change the font for the channel description.
How tin give the sack reading video comments inform the channel's content strategy?
Change the programming schedule based on comments from early on fans.
Determine what your most pop search price are.
Identify what types of content appeal to the audience.
There's no value inwards reading comments.
How does YouTube render chance for micro-moments?
YouTube allows brands too creators to acquire infront of audiences at critical moments inwards the consumer journey.
YouTube allows brands too creators to upload brusk videos.
YouTube enables brands to increase advertising formats.
YouTube decreases fourth dimension betwixt upload too impression.
Influenza A virus subtype H5N1 fundamental consideration when evaluating a video description is:
Are of import words inwards all caps?
What is visible on the top 3 lines?
Does the description utilisation right punctuation?
Do the video championship too description start with the same word?
Why is it of import to connect your YouTube channel with an AdSense account?
So that you lot tin give the sack enable unlike advertising formats.
So that ads tin give the sack run on the channel.
So that you lot tin give the sack enable monetization on the channel.
So that you lot tin give the sack acquire paid for advertising revenue.
What low-investment strategies could a channel do that may assist increase viewership inwards a item country?
Leverage your community to crowd source captions too metadata translations.
Identify local talent too create a dubbed version of the video to improve the native viewing experience.
Do nothing, viewership contribution from other countries has minimal impact on revenue.
Produce a novel video on the same theme with top creators inwards that market.
Which of the next advertising formats typically has the lowest CPMs?
Display ads
Auction ads
Skippable reserve
Non-skippable reserve
Which 1 of the next metrics may non live on a constituent of your top degree revenue performance?
Views too spotter time
Estimated monetized playbacks (EMPs)
CPM
All of these should live on included when you lot describe your top degree functioning metrics.
What is the most mutual revenue current channels utilisation to earn coin on YouTube?
Rentals
Brand deals
Crowdfunding
Ad revenue
Which factor may contribute to a video existence demonetized due to advertiser-unfriendliness?
The video is on a channel that has non enabled monetization.
The channel managing director has blocked ads from many sensitive categories.
The video contains age-restricted material.
The video was uploaded from an unmonetizable country.
Which 1 of the next is non recommended for playlists?
Organize playlists according to a theme.
Remove videos that are older than vi months.
Assemble a “Best of” playlist to highlight most watched videos.
Add curated playlists (such equally video collabs).
Which is an representative of a measurable inquiry to ask?
Does the audience watching our videos gibe our intended target demographic?
Why did our recent video go viral?
Which YouTube Analytics study contains demographic information?
How tin give the sack nosotros acquire a lot of younger viewers to aid virtually our content?
What activeness could you lot accept to optimize content if you lot view a precipitous driblet inwards audience retentiveness at the kickoff of the video?
Eliminate or shorten elements that consistently resultant inwards dips too declines.
Ensure the title, thumbnail, too description reverberate the video content.
Examine bumps too consider including similar elements inwards time to come videos.
Create to a greater extent than videos similar to this one, since this is regarded equally the ideal audience retention.
What metric found inwards the Cards study tin give the sack assist you lot evaluate performance?
Total spotter fourth dimension associated with cards
Merchandise purchased from straight links inwards cards
Ratio of clicks to carte impressions
Average view duration of videos with cards
Which 1 of the next is non something you lot would banking company check for when evaluating how video titles drive discovery?
Most of import keywords are inwards front.
Serial content includes episode number at end.
Title too thumbnail piece of occupation together to tell a compelling story.
Titles contain information on the video upload schedule.
If an entertaining slice of content turns out to live on highly searched for, what could that indicate?
Opportunity for inspirational content
Need for content syndication
Lack of involvement inwards entertainment
Demand for educational content
What is the right social club of steps to laid upwardly your channel for monetization too to acquire paid for earned advertising revenue?
1. Connect channel with AdSense 2. Turn advertising formats on the videos 3. Enable the channel for monetization.
1. Enable the channel for monetization 2. Connect channel with AdSense 3. Turn advertising formats on the videos.
1. Turn advertising formats on the videos 2. Connect channel with AdSense 3. Enable the channel for monetization.
1. Select videos to monetize 2. Connect channel with AdSense 3. Enable the channel for monetization.
How tin give the sack multi-line graphs assist distinguish video performance?
Visualize a pie nautical chart with relative functioning data.
Plot real-time information on an interactive map.
Filter reports yesteryear content owner.
See the functioning of upwardly to 25 videos at a glance.
Which is non an representative of a benchmark?
The audience retentiveness charge per unit of measurement for the comedy serial is 70%.
The channel uploads 50% to a greater extent than videos than whatsoever other channel inwards the same category.
External websites drive 80% of the traffic sources.
The spotter fourth dimension is growing 20% QoQ.
How tin give the sack you lot gauge which advertising formats are earning the most revenue?
Use the Revenue study to pause downward how good each advertising type is performing.
Skippable video ads ever generate the most revenue.
Use the Ad rates study to compare the estimated revenue amounts generated from each advertising type.
In-stream ads ever generate the most revenue.
Why mightiness you lot compare spotter fourth dimension patterns yesteryear content groups?
To view whether spotter fourth dimension patterns map to the video unloose schedule
To decide if the content is advertiser-friendly
To predict spotter fourth dimension for a time to come series
To confirm that the content matches the audience demographic
What is a way to utilisation the "Compare" characteristic inwards YouTube Analytics to decide benchmarks?
Compare functioning with a competitor's channel.
Compare forecasted revenue with actual revenue.
Compare YouTube Analytics information with information from third-party sources.
Compare functioning metrics betwixt ii separate fourth dimension periods.
What is a reserve ad?
An advertising that volition live on requested if no auction ads are available
An advertising that volition live on requested earlier auction ads
An advertising with the guaranteed highest CPMs
An advertising provided yesteryear an established YouTube partner
If a item content format underperforms, what activeness mightiness live on appropriate?
Investigate what tin give the sack live on done to increase functioning of these videos.
Disable monetization on these videos.
Update the channel's mission statement.
Immediately alter these videos to private.
What mightiness live on used equally a channel icon?
Your fellowship logo
Influenza A virus subtype H5N1 photograph of famous celebrities
Your mission statement
An animated GIF
Which is truthful of reserve ads?
They tin give the sack only live on sold too served via Google's Ad Exchange, or AdWords for video.
Because impressions are guaranteed, advertisers are charged a fixed rate.
Because impressions are guaranteed, advertisers are charged a variable rate.
Because impressions cannot live on guaranteed, advertisers are charged a variable rate.
Which of the next content types deters advertisers from showing ads on your videos?
Collaborations
Explicit language
Parodies
Trending topics
Where is a recommended house to add together the channel mission statement?
Video title
Branding watermark
What to Watch Next module
About tab
What options tin give the sack channels receive got to restrain the types of ads that are shown on their channel?
Channels are non able to block the unlike types of ads that may present upwardly on their channel.
Channels tin give the sack only block all ads or present all ads.
Channels tin give the sack block the types of ads that may live on inappropriate to the channel, similar sensitive or age-appropriate ads or competing ads.
Channels tin give the sack pick which advertiser tin give the sack present ads on their channel.
What is an auction ad?
An advertising sold to the highest bid
An advertising from from non-YouTube partners
An advertising from a non-YouTube advertising network
Does non exist.
What influences how ads acquire onto a channel's videos?
The channel's comments.
Ad placement is only determined yesteryear the channel's content.
Sponsorship deals are required earlier advertising placement is possible.
Audience demographic, engagement of the viewers, too content category
What would you lot typically expression to view inwards the Watch Time "published" study for a Hero channel?
Influenza A virus subtype H5N1 pattern consisting of spikes inwards spotter fourth dimension shortly after publishing each video
Influenza A virus subtype H5N1 driblet inwards spotter fourth dimension after publishing the video, followed yesteryear a spike thirty days later
Little or no increase inwards spotter fourth dimension shortly after publishing each video
Influenza A virus subtype H5N1 huge spike inwards spotter fourth dimension shortly after publishing the video
Why are subscribers to a greater extent than frequently than non fundamental to a channel's success on YouTube?
They spotter content on multiple devices.
They tend to pass to a greater extent than fourth dimension watching than viewers who are non subscribed.
They are to a greater extent than probable to regain content inwards YouTube search.
They in all probability pay closer attending to ads than non-subscribers.
What information from YouTube Analytics tin give the sack assist you lot optimize video metadata?
Top keywords people search for to regain your videos
Top 10 trending searches on Google
Most pop keywords yesteryear gender, age, too geography
Keywords used yesteryear subscribers
To decide if a channel has effective metadata, what tin give the sack you lot evaluate?
Viewer comments include keywords found inwards your tags.
Channel trailer showcases the mission too brand.
Video titles, tags, too descriptions accurately stand upwardly for the content.
Suggested videos are similar to your playlists.
What is the value of a strong telephone band to activeness to subscribe inside a channel trailer?
Subscribers compelled yesteryear the video would tell all their friends.
Subscribers would attempt to subscribe again.
Viewers would live on to a greater extent than probable to spotter the trailer again.
Viewers compelled yesteryear the video would subscribe.
If a sports channel broadcasts professional person American football game games too wants to target local academy students, which demographic mightiness live on the best fit for this criteria?
Males, ages 18-24, living inwards the United States
Males, ages 13-34, living inwards Canada
Females, ages 35-45, living inwards Brazil
Males, ages 35-45, living inwards the United States
How tin give the sack you lot best decide changes inwards traffic sources over time?
Rank traffic sources inwards social club of importance to the channel.
Look at a multi-line graph of traffic sources over a appointment range.
Compare traffic sources from unlike days of the week.
Group videos yesteryear content format, too hence contrast their traffic sources.
What is the goal of the advertising serving model?
To assist serve the most lucrative advertising to the right viewer at the right time.
To assist brands target only audiences they're interested in.
To assist creators portion their most creative ads to advertisers.
To assist viewers spotter their favorite ads.
Which 1 of these techniques is suggested to improve the functioning of cards?
Add at to the lowest degree v cards to each video.
Include a verbal call-to-action when the carte appears.
Enable cards for desktop viewers only.
Insert all cards inwards the foremost xv seconds of the video.
Which 1 of these techniques is non listed equally a way to drive traffic from social media?
Use a unlike shout out too logo across social media hence the YouTube channel is unique.
Enable optional tabs or buttons inwards social media feeds to link to YouTube.
Update re-create on social profile pages to highlight your YouTube channel.
Add teasers or clips on social media to promote recent video uploads.
How mightiness you lot know if you lot are increasing your subscriber spotter time?
You volition view a gradual gradient of spotter fourth dimension increase from your non-subscribers.
You volition view a spike inwards subscriber spotter fourth dimension after a video is published.
You volition view an oscillating bend of spotter fourth dimension from your subscribers.
You volition view a steep reject inwards spotter fourth dimension from your subscribers.
How would you lot know whether a novel video serial has a high audience retentiveness rate?
Compare the audience retentiveness charge per unit of measurement of a grouping of videos inwards the serial to the channel average.
Compare the ratio of likes to dislikes.
Use the audience retentiveness study to laid a baseline for all videos.
Analyze how the foremost video inwards the serial performed inwards the foremost 24 hours.
What is a recommended activeness to back upwardly Help content programming?
Check out Google Trends for high-volume searches inwards the category.
Explore collaborations or cross-promotions to amplify content.
Model the programming schedule after some other channel with a lot of subscribers.
Communicate the publishing schedule inwards the video description.
If you lot regain content with high spotter fourth dimension from subscribers, what tin give the sack you lot do next?
See what these videos receive got inwards mutual hence you lot tin give the sack replicate these elements.
Change the metadata on these videos.
See what these videos receive got inwards mutual hence you lot tin give the sack minimize these elements.
Change the content strategy to target non-subscribers.
What is the divergence betwixt reserve too auction ads?
Reserve ads guarantee impressions too receive got higher costs than auction ads.
Ad networks tin give the sack participate inwards auctions.
Auction ads tin give the sack live on bought on a fixed rate.
Reserve ads are served via AdSense.
If you lot view a spotter fourth dimension pattern with periodic spikes inwards your spotter fourth dimension report, which 1 of the reasons is to the lowest degree likely?
The spikes could stand upwardly for the changes inwards the number of likes/dislikes.
The spikes could correspond to when subscribers spotter novel releases.
The spikes could correspond to a consistent upload schedule.
The spikes could stand upwardly for a periodic fluctuation inwards viewership over time.
How tin give the sack you lot do goodness yesteryear analyzing which videos receive got the most likes or dislikes?
You tin give the sack analyze non-controversial topics.
You tin give the sack improve refine the content strategy based on what seems to live on most liked yesteryear the audience.
You tin give the sack conclude that liked videos were added to many playlists.
You tin give the sack develop a programme to create a viral video hit.
What is a recommended activeness to back upwardly Hero content programming?
Communicate the publishing schedule inwards the video description.
Model the programming schedule after some other channel with a lot of subscribers.
Check out Google Trends for high-volume searches inwards the category.
Explore collaborations or cross-promotions to amplify content.
What activeness could you lot accept to optimize content based on seeing a apartment audience retentiveness curve?
Ensure the title, thumbnail, too description reverberate the video content.
Examine bumps too consider including similar elements inwards time to come videos.
Create to a greater extent than videos similar to this one, since this is regarded equally the ideal audience retention.
Eliminate or shorten elements that consistently resultant inwards dips too declines.
If the largest traffic source is external, what chance could you lot take?
Customize content for tablets too game consoles.
Partner with additional websites to drive to a greater extent than traffic to the channel.
Optimize video metadata for YouTube search.
Notify subscribers virtually every novel video.
Which is non 1 of the metrics suggested for analyzing the Traffic Sources report?
Spikes too drops inwards item traffic sources over time
The number of traffic sources divided yesteryear the number of viewers
Split betwixt external too YouTube traffic sources
Highest traffic source too the top v traffic sources
What metric found inwards the End Screens study tin give the sack assist you lot improve the viewer experience?
Number of times an goal concealment chemical ingredient is shown too clicked
Audience retentiveness of goal concealment elements
Like too dislikes for each goal screen
Demographic profile of viewers who click on goal screens
What is a best practise many channels utilisation for their sections?
Populate the top department with pop videos.
Create no to a greater extent than than 3 sections.
Reorder sections every calendar week to proceed content fresh.
Assemble sections to appeal primarily to long-time subscribers.
Who are the 3 fundamental players that drive the YouTube ecosystem?
Viewers, fans, brands
Viewers, Creators, Advertisers
Creators, Gamers, Musicians
Channel managers, Content managers, Production managers
If you lot desire the alternative of gambling or alcohol ads to look on your channel videos, what do you lot demand to do?
Do nothing, these automatically display.
Opt out of advertising categories.
Age gate your channel.
Opt into sensitive ads.
How mightiness you lot contain the audience into a mission statement?
Always telephone band out the sex too historic flow arrive at that sounds favorable to advertisers.
Identify the target audience too why they would live on interested inwards the channel.
Appeal to a universal audience hence that the channel tin give the sack grow quickly.
Avoid mentioning the audience because you lot may non know who is watching.
What is an estimated monetized playback (EMP)?
The approximate number of the channel’s views that resulted inwards an advertising impression
The approximate number of monetized views that resulted from an advertising shown
The approximate number of subscribers who saw an ad
The approximate number of playbacks that had allowable ads for monetization
How tin give the sack taking a snapshot of your channel functioning assist you lot with assessing your channel?
To stair out short-term functioning improvements.
To compare online too offline advertising budgets.
To found a baseline benchmark to compare against goals.
To decide which unmarried video contributed the most revenue.
How mightiness you lot decide the target audience earlier starting a YouTube channel?
Conduct a competitive analysis to decide what demographic responds good to the types of content the channel makes.
Go with your instincts.
Conduct an online poll.
Review the channel's Demographics report.
What activeness could you lot accept to optimize content if you lot view repeated dips inwards your audience retentiveness curve?
Ensure the title, thumbnail, too description reverberate the video content.
Create to a greater extent than videos similar to this one, since this is regarded equally the ideal audience retention.
Review the content to a greater extent than or less the dips too consider eliminating or shortening elements that consistently resultant inwards dips too declines.
Edit the video hence it ends at the initial dip.
What is the recommended foremost stair inwards a channel assessment?
Experiment with ii unlike programming strategies to view the results
Develop a roadmap for growing a channel too concern on YouTube
Collect too analyze subscriber information from YouTube Analytics
Ask of import questions to uncover fundamental learnings virtually a channel
If a serious intelligence channel has a mission to "shine a lite on underreported stories to a greater extent than or less the globe," what mightiness it desire to characteristic inwards its channel trailer?
Influenza A virus subtype H5N1 message to political leaders to reform government
An amusing interview with reporter outtakes
Influenza A virus subtype H5N1 asking for subscribers to render funding for novel content
Video clip examples of these underreported stories too a call-to-action to subscribe
Which is a practiced representative of a mission contention for a YouTube channel?
Efficiently render access to high-quality services equally good equally endeavor to proactively shroud best-of-breed deliverables.
Make neat content that everyone volition honey too share.
Give people a vocalization too a peril to succeed, select them together, too present them the world.
Bring the most delicious nutrient content to a greater extent than or less --- with features, explainers, animations, recipes, too much more.
Which is non an representative of a measurable inquiry that you lot tin give the sack inquire during a channel assessment?
Which groups of videos are existence watched the most yesteryear subscribers?
What should nosotros do adjacent on our channel?
Does the audience demographic on the channel's latest video serial gibe the expected demographic?
What per centum of our viewers come upwardly from mobile devices?
If your demographic changes on your latest video serial too you lot view lower audience retentiveness rates, which is the to the lowest degree probable adjacent step?
Review how much this serial lonely affects overall spotter time.
Review traffic sources to view how unlike audiences are discovering this novel series.
Do nothing, since audience gibe is non of import for channel growth.
Make a conclusion on whether the content inwards this serial should change.
How tin give the sack you lot effectively stair out which content resonates with subscribers?
Use the Subscribers study too select "Subscribers lost" for the in conclusion thirty days.
Use the Comments study too filter for comments from non-subscribers.
Use the Watch fourth dimension study overlayed with the comparing metric “subscribers”.
Use the Watch fourth dimension study overlayed with the comparing metric “audience preference".
What is a recommended activeness to back upwardly Hub content programming?
Check out Google Trends for high-volume searches inwards the category.
Explore collaborations or cross-promotions to amplify content.
Communicate the publishing schedule inwards the video description.
Model the programming schedule after some other channel with a lot of subscribers.
You receive got an English linguistic communication channel too notice that to a greater extent than viewership is starting to come upwardly from ii Latin American countries that beak Castilian too Portuguese. What is something uncomplicated you lot tin give the sack consider doing to maximize this opportunity?
Keep your videos equally English linguistic communication only to remain focused on your primary audience.
Add subtitles/CC too localized metadata for these countries' languages.
Produce dubbed videos inwards Castilian too Portuguese too start novel channels for these languages.
Produce novel videos inwards Castilian too Portuguese with local talent immediately.
Which could live on a argue that ii videos with similar monetizable view counts earn unlike revenue?
Privacy settings
Differing video resolution across videos
Number of likes too dislikes
Enablement of unlike advertising formats
Which of the next ways tin give the sack you lot utilisation YouTube Analytics to expression at how good your ads are doing across a channel's videos?
Review the Revenue study to acquire in conclusion earnings from each of the unlike advertising types.
Review the Benchmark study to review your revenue streams.
Review the Transaction revenue study to view how many times ads were sold on your videos.
Review the Ad rates study to view how unlike types of ads are performing.
Where tin give the sack you lot acquire the most measurable information to analyze the functioning of a channel?
YouTube Analytics
YouTube Blog
Google Insights
YouTube Dashboard
Why is it of import to assess regain on YouTube?
There is a straight correlation betwixt regain too video length.
You demand to sympathize who is visiting the channel inwards social club to serve the appropriate ads to them.
Knowledge of regain allows you lot to optimize the channel for optimum views.
Channels with lower regain should focus solely on viral videos.
Which compare metric would you lot utilisation with the Watch fourth dimension study to decide whether channel programming is Hero, Hub, or Help?
Average per centum viewed
Subscribed & non-subscribed
Videos published
Videos added
Which social club outlines what advertising formats accept upwardly the most to to the lowest degree infinite on the video player?
Overlay, Skippable, Display
Skippable, Display Overlay
Skippable, Overlay, Display
Overlay, Display, Skippable
Ad formats are requested inwards which order?
Instream, Overlay, Display
Overlay, Instream, Display
Display, Overlay, Instream
Instream, Display, Overlay
How tin give the sack the "Groups" characteristic assist decide functioning for a laid of videos?
Organize separate reports into groups hence it's easier to regain information inwards 1 place.
Divide videos into groups to view how viewers engage with unlike content formats.
Assemble videos into groups hence viewers tin give the sack regain related videos.
Assign squad members to groups hence only managers tin give the sack access fiscal data.
What activeness could you lot accept to optimize content if you lot view bumps inwards your audience retentiveness curve?
Examine bumps too consider including similar elements inwards time to come videos.
Create to a greater extent than videos similar to this one, since this is regarded equally the ideal audience retention.
Eliminate or shorten elements that consistently resultant inwards dips too declines.
Ensure the title, thumbnail, too description reverberate the video content.
Why would you lot desire to review the ratio of views existence converted to ads?
To view the actual number of subscribers that watched the advertising too commented on the video.
To view which type of advertising brought inwards the most revenue.
To view how the advertising rates are affected yesteryear viewer engagement.
To view the approximate ratio of how many views resulted inwards an advertising existence served too how it is trending over time.
Which of the next is an chemical ingredient of advertiser-friendliness?
Whether the production lineament meets broadcast standards
Verification that the channel's audience is large plenty to live on profitable for advertisers
Evidence that the channel has been whitelisted
Content that does non receive got graphic or explicit content.
Why is having an audience gibe important?
Poor audience gibe could campaign the channel to lose its existing spotter time.
Good audience gibe could improve the target demographics.
Good audience gibe could improve the advertising rates on the channel's videos.
Poor audience gibe could tiresome channel growth and/or trim back audience retention.
What is the ideal audience retentiveness pattern?
Influenza A virus subtype H5N1 apartment gradient that hovers close 100%
Steep decline
Sudden spike inwards middle
Large bumps too dips
What tin give the sack you lot larn yesteryear analyzing videos that proceed subscribers coming back?
Will subscribers purchase my production or service?
What are the traffic sources most used yesteryear non-subscribers?
How does the channel branding influence the perception of non-subscribers?
What are the characteristics of the videos enjoyed yesteryear subscribers?
Why is it of import for a channel to consider what category they are in?
The category determines the channel mission.
It is helpful to know all categories on YouTube.
Each category only has 1 right way to optimize a channel.
There are category specific best practices that tin give the sack assist optimize a channel.
If you lot saw an increase inwards revenue, but overall CPMs were lower, which of the next could live on why?
There were seasonal fluctuations inwards advertiser spending.
More mobile viewership occured.
Viewership grew too generated to a greater extent than revenue than the amount of revenue lost from the lower CPMs.
Fewer types of ads were shown on the channel's videos.
What is the go of video metadata on YouTube?
Metadata is used to surface videos inwards YouTube search.
Metadata controls whether a video tin give the sack live on embedded on other sites.
Metadata helps advertisers target videos yesteryear demographic.
Metadata prevents identical videos from existence uploaded to YouTube.
Which of the next helps fuel the YouTube ads ecosystem?
Engaged viewers
YouTube Red subscribers
Browser bookmarks
Embedded third-party sponsorships
What is the flow of the assessment framework?
Ask questions, implement adjacent steps, stair out too analyze
Measure too analyze, inquire questions, implement adjacent steps
Ask questions, stair out too analyze, implement adjacent steps
Implement adjacent steps, inquire questions, stair out too analyze
What is 1 strategy to evaluate how good thumbnails distinguish content?
Conduct A/B testing for 1 video with v unlike thumbnails
Examine every thumbnail too ensure no ii thumbnails expression similar
Do a side-by-side comparing of 10 thumbnails against a similar channel
Review the Thumbnails study to view likes too dislikes
What information tin give the sack you lot include inwards the channel description to assist unsubscribed viewers?
Video upload schedule
Poll carte hence viewers tin give the sack vote on videos
Photos of hosts or creators
Transcript of channel trailer
How is the media landscape changing?
More adults prefer cable TV over online video platforms.
Teens too millennials are watching to a greater extent than alive broadcast TV.
Viewers are shifting from passive viewers to active viewers.
Viewers are on fewer devices when watching TV.
Why is it of import to expression at how many subscribers are gained for each video?
To decide which video too what type of creative drives viewers to subscribe
To decide which device your non-subscribers are watching your content from
To view where subscribers driblet off inwards your video
To seat how views deport upon your subscriber count
You receive got English linguistic communication videos, but regain that viewership is high inwards Asian countries where other languages are spoken. What mightiness you lot consider doing to improve target this audience?
Change the publishing schedule hence novel videos unloose at 8am inwards Asia.
Create playlists alone for Asian audiences.
Identify the top Asian countries, too hence consider adding translated captions too metadata for the top performing videos.
Hire a vocalization go musician to dub over every video into all Asian languages.
What is a straight way to earn revenue on YouTube?
Selling remarketing lists of video viewers
Claiming ownership of fan reaction videos
Producing content that is eligible for monetization
Conducting Brand Lift surveys
What is a practiced argue for analyzing a channel's content strategy?
To deter viewers from skipping ads
To inform programming too format choices
To decide which video is most probable to go a standout hit
To flag content that is offensive or inappropriate
How would you lot regain out if unlike video serial receive got unlike audiences?
Use the Engagement study to regain out which viewers watched through the videos.
Use multi-line view to pause apart the audiences per video.
Use the compare go to view demographics for in conclusion twelvemonth versus this year.
Group videos together too expression at the Demographics report.
What channel visuals tin give the sack you lot banking company check for build consistency?
Subscribe button
Banner too icon
Up adjacent layout
Playlists
Which of the next advertising formats typically has the highest CPMs?
In-Video Overlay
Display ads
Skippable Auction
Bumper Ads
Which method could you lot utilisation with the Watch fourth dimension study to analyze whether content formats are performing equally expected?
Group videos yesteryear appointment uploaded, too dig into seasonal fluctuations inwards spotter fourth dimension performance.
Group videos yesteryear each content format, too expression at their spotter fourth dimension functioning across a specific period.
Group videos randomly, too expression for patterns that emerge across the formats.
Group videos yesteryear content format, too compare spotter fourth dimension functioning from specific times of the day.
Why is it of import to know if a channel's demographics receive got changed?
To view how the novel audience corresponds with the channel's mission too content
To regain out where the one-time audience went
To laid a novel benchmark for audience engagement
To view the novel ratio of 18-24 twelvemonth one-time females to 25-34 twelvemonth one-time males
What is the do goodness of using a branding watermark?
Informs viewers of the channel's social media links
Allows viewers to subscribe to the channel without leaving the video they are watching
Prevents anyone from using the content without permission
Enables an sound chime to live on embedded inwards every video to seat the brand
Which 1 of the next is non something you lot would banking company check for when evaluating how thumbnails drive discovery?
Thumbnails are low-resolution images hence that they charge quickly.
Thumbnails correctly laid viewer expectations virtually content.
Thumbnails expression visually compelling.
Any words inwards thumbnails are tardily to read.
How tin give the sack you lot easily regain out how channel visuals expression on mobile devices?
Hire a major graphic blueprint agency.
Use the Mobile Simulation Tool.
Ask viewers to add together comments if they regain whatsoever issues.
Download YouTube's Channel Art Templates.
Which 1 of the next questions would demand multiple measurements?
Do nosotros receive got a channel trailer?
How many videos receive got cards enabled?
Which videos are watched the most yesteryear subscribers versus non-subscribers?
What is our largest traffic source?
Why is it of import to seat the traffic sources of subscribers?
To distinguish how subscribers too non-subscribers interact with your calls-to-action
To seat how subcribers are engaging with your content
To decide which device your non-subscribers are discovering your content from
To focus your promotional efforts where subscribers are discovering your content
What is the suggested fourth dimension to respond to viewer comments?
Never
In the foremost hours
When the video hits 1 1000000 views
1 calendar week later
What is an representative of YouTube Analytics information that tin give the sack assist you lot with your concern goal?
Average view duration for subscribers
YouTube content ratings
Top Charts on Google Trends
Asset performance
When starting a novel channel on YouTube, what's a fundamental surface area to assess first?
Mission too branding
Social media promotion
Audience sentiment
Subscription revenue
Which type of advertising inventory is bought too sold based on a set, negotiated CPM.
Enabled
Auction
Reserve
Overage
Which content format is typically associated with a spotter fourth dimension pattern of a spike, followed yesteryear a gradual decline?
Educational
Inspirational
All formats
Entertaining
How mightiness you lot decide if for certain videos perform improve inside for certain demographics?
Compare the revenue inwards 1 of your serial to expression at overall growth year-over-year.
Create groups of videos too expression at the publishing schedule for 1 demographic.
Group these videos together too compare how these videos perform with your target demographic profile.
Compare each video yesteryear traffic sources too playback locations using a multi-line graph.
Which content format is typically associated with a spotter fourth dimension pattern of a spike, followed yesteryear a apartment curve?
All formats
Entertaining
Educational
Inspirational
Which content format is typically associated with a spotter fourth dimension pattern of a spike, followed yesteryear a precipitous drop?
Inspirational
Entertaining
Educational
All formats
What would you lot typically expression to view inwards the Watch Time "published" study for a Help channel?
Little or no increase inwards spotter fourth dimension shortly after publishing each video
Influenza A virus subtype H5N1 driblet inwards spotter fourth dimension after publishing the video, followed yesteryear a spike thirty days later
Influenza A virus subtype H5N1 huge spike inwards spotter fourth dimension shortly after publishing the video
Influenza A virus subtype H5N1 pattern consisting of spikes inwards spotter fourth dimension shortly after publishing each video
What activeness could you lot accept to optimize content based on seeing a gradual reject inwards your audience retentiveness curve?
Examine bumps too consider including similar elements inwards time to come videos.
Ensure the title, thumbnail, too description reverberate the video content.
Eliminate or shorten elements that consistently resultant inwards dips too declines.
Examine at what dot people exit videos, too decide if at that topographic point is an chance to tighten upwardly the content.
What would you lot typically expression to view inwards the Watch Time "published" study for a Hub channel?
Little or no increase inwards spotter fourth dimension shortly after publishing each video
Influenza A virus subtype H5N1 driblet inwards spotter fourth dimension after publishing the video, followed yesteryear a spike thirty days later
Influenza A virus subtype H5N1 huge spike inwards spotter fourth dimension shortly after publishing the video
Influenza A virus subtype H5N1 pattern consisting of spikes inwards spotter fourth dimension shortly after publishing each video
YouTube categories
How do content categories assist creators, viewers, too advertisers?
They do non specifically assist whatsoever of the users mentioned above.
They allow creators to only interact with creators inwards the same category.
They assist found a mutual vocabulary of best practices.
They automatically organize videos into playlists.
Why is it of import for a channel to consider what category they are in?
It is helpful to know all categories on YouTube.
There are category specific best practices that tin give the sack assist optimize a channel
The category determines the channel mission.
Each category only has 1 right way to optimize a channel.
What are mutual elements to assess inside a category?
Production value
Length
Format
All of the above.
What’s the suggested foremost stair inwards the assessment framework?
Ask questions
Interpret data
Remove constraints
Build an activeness plan
Where tin give the sack you lot regain fundamental metrics on channel performance?
Channel Dashboard
YouTube Analytics
Google Data Studio
YouTube Trending
What’s a practiced way to prepare for a channel assessment?
Conduct a focus group
Benchmark existing metrics
Analyze the competition
Draft an executive summary
Assess channel mission too brand
When assessing a mission statement, what is non constituent of the criteria?
Intended audience
Value proposition
Content focus
Quarterly concern goals
Which of these actions could improve a channel’s visual branding?
Redesign the channel banner
Upload a improve channel icon
Integrate social media branding
All of the above
Who are the primary audience for a channel trailer?
Loyal fans
Mobile device users
Potential collaborators
Unsubscribed viewers
Assess content strategy
Which spotter fourth dimension pattern is associated with Hero programming?
Small peaks too dips
Gradual rising over time
Fairly constant line
Large spike after publishing
Which overlay metric tin give the sack assist you lot analyze programming?
Video published
Unique cookies
Organic traffic
Ad rates
What content format is associated with regular searches?
Educational
Inspirational
Entertaining
Independent
Assess audience engagement
Describe the channel’s target audience, too hence compare with what you lot regain inwards the Demographics report.
Pls write the answer
List recurring themes from viewer comments for a recent serial or laid of videos.
Pls write the answer
Which audience retentiveness pattern may bespeak a problem?
A steady line
A precipitous drop
A gradual decline
A momentary dip
What is a suggested metric for which videos attract the most subscribers?
Added to playlists
Total views
Watch Time
Highest % of subscribers gained
When is it recommended to respond to comments?
After a video gets grand views
In the foremost hours next a video upload
At to the lowest degree 1 time a day
Only when comments are negative
Assess discovery
Identify countries inwards which a channel tin give the sack improve discovery. List actions to accept with metadata or other YouTube features.
Pls write answer
What tin give the sack you lot larn from a channel’s YouTube search data?
Keywords suggested yesteryear Google Trends
Search conduct for signed-in users only
Top 25 keywords people search for
Traffic from every major search engine
What characteristic tin give the sack live on used to create a collection of videos?
Thumbnails
Lists
End screens
Playlists
Which study tin give the sack assist you lot analyze the do goodness of captions too subtitles?
Overview
Playback Locations
International
Translations
Revenue landscape
List the sources of revenue from the channel too bespeak what metrics you lot utilisation to stair out revenue performance.
Pls write answer
What's the top argue monetizing on YouTube is attractive to advertisers?
YouTube audiences don’t spotter whatsoever TV.
YouTube has neat content that advertisers desire to target.
YouTube has 1 of the largest, most engaged audiences betwixt 18-49 twelvemonth olds that advertisers desire to target.
YouTube has channels from creators, media companies, too brands that advertisers desire to target.
Which type of on-YouTube revenue do the bulk of monetizing channels have?
Donations
Brand deals
Ads
Crowdfunding
Which study inwards YouTube Analytics would you lot utilisation to view an aggregate of how much coin you lot are making on YouTube?
Ad earnings report
Revenue report
Earnings information report
Transactional report
Ad-serving model
Drag the options into the right order.
- Auction (often lower CPMs)
- Reserved (high CPMs)
Drag the options into the right order.
- InVideo overlay
- Display ads
- In-stream ads (non skippable too skippable)
Note 3 ways inwards which the channel has advertiser-friendly content.
Pls write answer
Which item tin give the sack you lot optimize on your channel to increase the peril of an advertising displaying?
Is at that topographic point an advertising available inwards my country?
Are all advertising formats enabled on the channel?
Is the video content friendly to a brand’s values?
All of the above
What tin give the sack Estimated Monetized Playbacks tell you?
How much revenue you lot got from reserve ads
The CPM per advertising revenue
Approximately how many views had ads served
That ads were non allowed on all views
Which of the next factors influences advertiser buying for reserved?
Are YouTube Red subscribers
Have guaranteed impressions
The powerfulness to non target specific audiences
All of the above
Revenue assessment
Based on your revenue analysis, consummate the information template. What finding stood out most to you lot too what 1 monetization goal would you lot suggest for the channel for the adjacent reporting period?
Pls write answer
Why mightiness an increase inwards spotter time/viewership deport upon your revenue?
More viewership unremarkably results inwards to a greater extent than ads existence served, driving upwardly revenue.
Revenue declines when EMPs outpace viewership growth.
Revenue is non affected when viewership declines.
Less viewership unremarkably results inwards to a greater extent than ads existence served, driving downward revenue.
What factors could resultant inwards unlike CPMs on the same video?
Opting-in to unlike advertising formats
Viewership from unlike geographies
Global economical fluctuations
All of the above
Why is it of import to consider macro trends when analyzing your revenue?
Non-English geographies ever receive got higher CPMs.
Fluctuations inwards global economic scheme tin give the sack influence CPMs.
CPMs remain unchanged.
Macro trends are of import to found micro-moments.
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