Google Ads Mobile Advertising Certification Assessment Answers 2018 Download Pdf

Google Ads Mobile Advertising Certification Assessment Answers 2018 Download PDF

Google AdWords Mobile Advertising is now Google Ads Mobile Advertising Certification Assessment Answers.
Mobile Advertising certification examine contains seventy dissimilar multiple choice questions. There are to a greater extent than than seventy possible dissimilar questions yous could acquire during the exam. Every fourth dimension yous accept an examine yous are given seventy questions randomly from all possible questions.

Google Ads Mobile Advertising Certification Assessment Answers 2018 Download PDF

Assuming Google forwarding numbers are available inward your country, what do yous demand before yous tin ready conversion tracking for calls from an promotion or a website?

A sales squad as well as operating telephone bank
An app published inward the Google Play store
A mobile-specific sitelink extension
An active telephone telephone extension or call–only ad

Which extensions tin assist drive installs of your mobile app?

Remarketing lists for search ads (RLSAs )
Sitelink extensions
A mobile-specific sitelink extension
Structured snippet extensions

To demo an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, yous should use:

location extensions
store see extensions
mobile extensions
product extensions

Why do advertisers aid nearly driving calls to their business?

They’re faster.
Mobile telephone telephone ads are easier to win inward auctions.
Younger demographics prefer to guild by phone call.
Conversion rates are oftentimes much higher from calls.

What is a lightbox ad?

a – A cross–screen expandable promotion format that optimizes for taps or swipes on mobile as well as mouse-overs or clicks on desktops
b – A remarketing specific promotion format to denote novel features of your app
c – A type of promotion format that shows extra information (“extending” from your text ads) nearly your business
d – A mobile text ad

App remarketing allows yous to target people who:

have used your app before
have searched for your app
all of the listed answers are incorrect
have searched for apps similar to yours

Your universal app campaign ad can appear as an in-stream video promotion on YouTube provided which is true?

An additional YouTube accuse is paid.
Video assets are provided.
The app makes utilisation of streaming video
Only landscape videos are used.

To re–engage users amongst an app, utilisation the next strategies:

a – Build remarketing lists, engage inward reactive outreach, offering something free, as well as don’t rail anything exterior of installs
b – Build remarketing lists, engage inward proactive outreach, offering something unique, utilisation deep linking, as well as rail everything beyond installs to empathise your most valuable users
c – Build remarketing lists, engage inward reactive outreach, utilisation deep linking, as well as rail exterior of installs for your most valuable users
d – Build full general e-mail lists, engage inward reactive outreach, don’t utilisation deep linking, as well as don’t rail exterior of installs

Say you’ve got a drive that performs good on mobile devices amongst a max CPC bid of US$2. To demo your promotion to to a greater extent than customers on mobile devices, yous growth your bid past times 15% for searches on mobile devices. What would live the resulting bid for searches on mobile devices bid amount?

a – $2.00
b – $2.30
c – $1.70
d – $2.50

Showrooming refers to:

a – The phenomenon where diverse brands within similar categories compete for create placement on a mobile device
b – The phenomenon which turns brick as well as mortar stores into showroom apps for mobile users
c – The phenomenon which turns brick as well as mortar stores into showrooms for products which are thus purchased online or via mobile
d – The phenomenon where brands sell specialty or express quantity goods through mobile

Which is a practiced app blueprint practice?

Get users to move inward valuable user profile information at i time when they showtime opened upward the app.
Zoom viewers inward automatically for app content yous know is most important.
Don’t interrupt users when they create mistakes completing forms, hold off until they submit as well as furnish a unmarried study amongst all errors.
Make previous searches as well as recent purchases readily available.

The path to conversion on mobile is non the same as on desktop or tablet due to all of the next except:

intent
context
differing covert size
functionality

All of these were recommended to assist construct a faster site except?

Site works on a attain of screens as well as devices
Implementation of AMP (Accelerated Mobile Page) best practices
Optimized content delivery
Customer surveys nearly site performance

These are all fundamental to good mobile site blueprint except?

a – Easy search
b – Easy navigation
c – Easy user customization
d – Easy conversion

Which of the next is a means for an advertiser to monetize their app?

In–app ads
Charging for app downloads from the Apple iTunes or Google Play store
All of the listed answers are correct
In–app purchases

To empathise the total value of mobile, yous must accept into account:

Utilization of mobile promotion formats, extensions, app as well as mobile site blueprint best practices
Mobile conversions
Cross device and mobile conversions
App downloads, calls, shop visits, cross device conversion, mobile conversions

An app developer mightiness utilisation remarketing if they wanted to promote a paid version of their game to everyone who played the costless version as well as reached flat 10.

True
False

Which of the next is truthful nearly apps?

a – Apps are to a greater extent than geared towards retention, loyalty, as well as engagement
b – Apps and mobile optimized sites are the same thing
c – Apps are to a greater extent than geared towards acquisition purposes
d – Once a user downloads an app, they are probable to render as well as engage amongst it

How tin yous re-engage users who have got abandoned your app afterwards their showtime use?

By offering shop credit for users who click your ads
Remarket to app users amongst a compelling message across search, display, as well as video
By engaging users who see your desktop website
Offer deeper discounts to entice visitors.

The codeless conversion tracking solution is commonly recommended for app downloads on Android OS over SDK or server to server solution when speed as well as ease of implementation is a priority.

True
False

You tin utilisation a mobile specific display URL to:

Effectively rail conversions to your desktop site
Show consumers that yous are a large brand
Indicate that yous have got a mobile–friendly landing page
Differentiate yourself from other advertisers

Mobile presents an chance for a to a greater extent than targeted marketing message because yous have got an agreement of context such as time, location, as well as proximity of the customer.

False
True

Firebase tin cut down complication for advertisers past times providing them exclusively i SDK to rail all traffic sources, including promotion networks.

False
True

When conversion information shows that mobile drives to a greater extent than value, yous would _ your mobile bid. When conversion information shows that desktop drives to a greater extent than value, yous would __ your mobile bid.

lower, lower
lower, raise
raise, raise
raise, lower

A driver stops for gas as well as their smartphone buzzes amongst a text offering a costless java within the gas station. What does mobile furnish advertisers that enables them to offering this to customers?

Wi-Fi
Cell signals
Customer profiles
Context

Which of the next is truthful nearly mobile optimized websites?

Visitors to your mobile–optimized site volition live at the same betoken inward the purchase funnel as visitors to your desktop website
You should construct your app before your mobile website
Mobile websites should exclusively focus on task–based functionality as well as live a stripped–down version of your desktop website
Mobile–friendly experiences typically characteristic tardily navigation, quick–to–load images, as well as streamlined text

Marissa is the marketing atomic number 82 for a pop free-to-play mobile game. Her destination is to growth revenue that her society earns from in-game purchases. What should Marissa optimize for inward her universal app campaign?

Target toll per install (tCPI)
Get novel users for her app.
Get novel users who most probable consummate in-app actions.
Google Play Store optimization

An advertiser would non utilisation Google Ads’ mobile offering to:

track conversions i time a user downloads their app
build a mobile–optimized website
advertise their app
engage amongst users who have got already downloaded their app

AdMob is ____.

a custom deep link
Google Ads’ non–owned as well as operated mobile app inventory
an app promotion promotion format
an promotion extension

Call-only ads are similar promotion telephone telephone extensions inward that they allow yous start a telephone telephone amongst a touch. How are they dissimilar from promotion telephone telephone extensions?

a – Call-only ads toll more, but attain farther.
b – Call-only ads don’t include a link to a mobile site.
c – Call-only ads don’t appear on mobile devices.
d – Call-only ads run for shorter durations than promotion telephone telephone extensions.

Call conversions, which tin live tracked past times businesses inward eligible countries, tin live used to rail calls from users who visited a website from whatever source.

False
True

Deep–linking allows:

ads to direct customers into deeper, to a greater extent than targeted sections of the app
mobile as well as desktop users to navigate within a mobile app
desktop users to live able to access deeper, to a greater extent than targeted sections within a mobile app
ads to direct novel customers exclusively into deeper, to a greater extent than targeted sections of the app

To rail conversions inward an app, yous tin add together the Firebase SDK to your app. SDK stands for:

schema evolution key
software deprecation kit
software evolution kit
schema evolution kit

Where tin universal app campaigns run?

Within other apps, also known as in–app
On the Search as well as Display Networks, as well as YouTube
Only on AdMob
Only on the Google Play store

Sitelink extensions:

allow advertisers to give users the choice to dry reason straight on specific pages of your site
allow targeted remarketing listing users to dry reason straight on specific pages of your site
decrease clickthrough rates (CTR) as users are sent to specific pages of your site
show your trouble concern address, telephone number, as well as a map mark amongst your promotion text

Select the i means NOT to rail app conversions.

Adding a Javascript snippet to your website
Using codeless Android install tracking
Using an app analytics provider for your Google Ads campaigns
Integrating Firebase inward your app

iOS app conversion tracking cannot live ready using:.

codeless conversion tracking
server-to-server (S2S)
install confirmation feedback
a SDK

Many successful mobile sites have got large “touch targets” for clicking that accept into trouble concern human relationship ______.

the lack of precision on a touch screen
responsive blueprint based on touch
location where mobile device is existence used
time of day

A ______ specifies a location inward an app that corresponds to the content you’d similar to show.

remarketing link
deep link
location extension
location link

Why should yous construct a mobile site or app instead of only resizing your desktop site for a smaller screen?

Mobile users don’t demand all the features a website tin offer.
Mobile browsers aren’t powerful plenty to charge most desktop sites.
Desktop sites typically don’t charge speedily on mobile devices.
It’s a inexpensive means to furnish a narrower laid of options to mobile customers.

What is a argue many advertisers terminate upward undervaluing mobile’s contribution to conversions?

Many inward traditional retail are non mobile users.
They don’t utilisation Google Ads.
No i has figured a means to “see” mobile’s contribution yet.
They utilisation a last-click attribution model to mensurate performance, which ignores clicks before inward the conversion path that may come upward from other devices.

What does a telephone telephone extension allow users do that call-only ads do not?

Easily salve the issue to their phone’s contact list.
Choose from 2 dissimilar numbers to call.
Click through to your mobile site instead of calling.
Easily schedule a call-back from the advertiser when the draw is busy.

Target cost-per-acquisition (CPA), which factors inward auction-time signals including device, location, fourth dimension of day, remarketing list, language, as well as operating system, automatically optimizes bids across:

a – search as well as display inventory to assist advertisers attain their desired cost-per-click (CPC) goal
b – search inventory to assist advertisers attain their desired cost-per-install goal
c – search as well as display inventory to assist advertisers attain their desired cost-per-install goal
d – search as well as display inventory to assist advertisers attain their desired cost-per-impression goal

To to a greater extent than fully capture mobile’s contribution to a sale, advertisers demand to consider what?

More than only the final click
Just the final click
Customer intent
The showtime as well as final click

What is a elementary means to target ads to mobile users when they’re nigh your physical shop locations?

a – Target users yous know have got called your Google Ads call-only ad.
b – Target a radius only about your Google My Business location(s).
c – Target specific users yous know alive nigh your store.
d – Target a radius only about your city.

Which of the next is non a type of mobile promotion extension?

Sitelink extension
App extension
Download extension
Call extension

Viewable impressions allow yous to:

a – pay for ads when they are displayed inward a viewable position
b – only pay for those ads that are genuinely viewed
c – pay for ads that are viewed as well as also converted
d – only pay for video ads that are viewed within an hour

How do upgraded URLs assist advertisers amongst third-party conversion tracking?

Show app install ads exclusively to people who haven’t downloaded the app yet
Allow advertisers to direct users to the app shop to download their app
Manage a unmarried tracking URL at the campaign, promotion group, or promotion flat that is carve upward from the landing page URL
Show deep link URLs exclusively to people who already have got the app

App downloads are conversions that are tracked when a user downloads or installs a mobile application for the showtime time.

False
True

If yous value mobile traffic over desktop, which bid adjustment should yous set?

a – Increase bid adjustment for mobile as well as desktop
b – Increase bid adjustment for mobile
c – Increase bid adjustment for tablets
d – Increase bid adjustment for desktop

________ is a tool that tin demo yous what happens afterwards a client clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Sitelinks
App extensions
Conversion tracking
Keyword Planner

Generally speaking, mobile sites are practiced for acquiring novel customers as well as inspiring novel relationships patch mobile apps are practiced for servicing as well as engaging existing customers as well as retaining electrical current relationships.

False
True

How does Google Ads data-driven attribution give credit for conversions?

a – It gives to a greater extent than credit to clicks that happened closer to the conversion.
b – It uses the linear model to credit conversions as across all clicks on the path.
c – It uses your unique trouble concern human relationship information as well as machine learning technology scientific discipline to distribute credit betwixt promotion clicks according to which touchpoints were most critical to the conversion.
d – It gives xl pct credit to the showtime click as well as spreads the remaining threescore pct across all other clicks inward the conversion path.

A newer variety of mobile site tin do a lot of what exclusively apps used to do, thus the draw has blurred betwixt sites as well as apps. What are these sites called?

Progressive Sites
Progressive Web Apps
Enhanced Mobile Sites
Mobile Site Apps

Google Ads Smart Bidding uses machine learning as well as your trouble concern human relationship information to assist yous do what?

Make informed bidding decisions as well as value mobile accurately.
Prevent your total pass from surpassing the difficult boundary yous set.
Let yous suit your bids manually, thus you’re visible when customers are looking for you.
Limit your bids to the times of solar daytime when contest for promotion infinite is lowest.

_______ are a type of promotion format that demo extra information nearly your business.

Deep link promotion extensions
AdMob extensions
App installs
Ad extensions

To connect Firebase to Google Ads, which of these is required?

More than 100 app installs or conversions
A working noesis of mobile click attribution technologies
At to the lowest degree 1 app install or conversion
In Firebase, your trouble concern human relationship needs to live an possessor on the projection that yous wishing to link. In Google Ads, the Google Account needs administrative access.

Why do mobile advertisers aid nearly driving physical shop traffic?

Customers purchase to a greater extent than online when they know they have got the choice to see a physical store.
All demographics exhibit to a greater extent than loyalty afterwards visiting a store.
Vast majority of sales all the same occur inward physical stores.
Online retailers who also offering a physical shop choice have got been shown to convey inward the most revenue.

Which variety of targeting tin assist deliver ads to mobile users when they’re physically nigh your trouble concern location?

Ad schedule targeting
Location targeting
Keyword targeting
Profile targeting

Roger has your app installed on his phone. While browsing products online, he happens upon a link to i of your products. He’s interested as well as clicks the link. If yous enabled deep linking, where does Roger become to next?

The production page on your mobile site
The production page on your app
Your mobile site’s homepage
The Google Play or App store, where he tin install your app

What 2 things tin yous rail amongst Google Ads out of the box without making whatever code changes to your app?

Android app downloads as well as Android in-app purchases
App installs as well as gist user demographics
All app installs as well as all in-app purchases
You tin genuinely rail whatever custom lawsuit yous wishing to define.

Automated bidding is ideal for advertisers who:

want to laid their ain bids for individual ad groups
don’t wishing to pass a lot of fourth dimension managing keywords
want to salve fourth dimension managing bids based on hundreds of signals
want to laid their ain bids for private keywords

Which is a do goodness of using server–to–server app conversion tracking over an SDK?

Adding SDK as well as conversion tracking changes to your app doesn’t require review past times the Google Play Store
If non implemented correctly, adding the SDK as well as conversion tracking code could outcome inward bugs inward the app
Adding multiple SDKs for diverse advertising or analytics platforms have got no touching on on app code file–size
Server–to–server connections are easier to ready than code–less conversion tracking

An app advertiser would wishing to utilisation a third-party tracking society to:

have to a greater extent than command when communicating amongst each promotion network
have a unmarried SDK to add together to your app instead of i from each promotion network
see which of an app’s novel users came from recent advertising clicks or views
receive reporting on basic usage analytics

Call conversions, which tin live tracked past times businesses inward eligible countries, tin assist advertisers empathise the value that calls from their ads are driving past times counting calls of a minimum duration to a Google forwarding issue as conversions.

True
False

Showing your ads on top of the mobile page in search results is beneficial because:

a – ads below the results acquire to a greater extent than prominent discovery amongst smaller mobile screens. There are also ads on the right–hand side of the results on mobile.
b – ads above the results acquire to a greater extent than prominent discovery amongst desktop screens. There are also no ads on the right–hand side of the results on mobile.
c – ads above the results acquire to a greater extent than prominent discovery amongst larger mobile screens. There are also no ads on the right–hand side of the results on mobile.
d – ads to a higher identify the results mightiness acquire to a greater extent than prominent discovery amongst smaller mobile screens. There are also no ads on the right–hand side of the results on mobile.

An advertiser amongst stores throughout the dry reason could utilisation location extension targeting to:

target users inward the same means across all of their locations
decrease bids past times 50% for users who are within 10 miles of their stores
target users who are within 10 miles of i item urban center inward the country
target users who are within twenty miles of i item urban center inward the country

When yous utilisation an automated bid strategy, it volition automatically optimize your bids based on:

a – your fundamental surgical procedure indicator (KPI)
b – your remarketing list
c – your Quality Score
d – your search damage data

Your society has chosen a third-party app analytics service as well as they come about to live a constituent of the App Attribution Partners program. In guild to percentage information betwixt Google Ads as well as your partner’s platform, what do yous demand to do?

Establish a server-to-server connexion using postback URLs.
Generate a link ID as well as percentage it amongst your partner.
Consider a partner that is non constituent of the program, as it is non possible.
Export as well as percentage the information as a CSV file.

Which automated bid strategy mightiness assist amend the chances that your promotion gets to the top of the page?

a – Target render on promotion pass (ROAS)
b – Target search page location
c – Target cost–per–acquisition (CPA)
d – Target outranking share

https://www.youtube.com/watch?v=KvUPQ31bxJc

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