Hubspot Growth-Driven Blueprint Means Examine Answers 2018
Hubspot Growth-Driven Design Agency Exam Answers 2018 , is a smarter approach to developing peak performing websites. In this on-demand class containing thirteen classes, you'll larn the Growth-Driven Design Methodology, together with how to market, sell, together with service Growth-Driven Design amongst clients.
It drives improve results together with revenue, increases global reach, together with improves multilanguage functionality.
It provides quicker fourth dimension to value, empowers marketers to optimize, together with makes it easier to expand acquit on globally.
It provides quicker fourth dimension to value, drives improve results together with revenue, together with creates happier clients.
Moves your agency away from contractors together with freelancers
Differentiates your agency
Greatly reduces reach creep, launches on-time, together with on budget
Flips your concern model from project-based to a recurring revenue model
Copy together with glue the strategy pricing from the “GDD Retainer Quoting Tool”. There is no argue to alter it every bit it has already been proven effective for all agencies.
Host an internal workshop amongst your entire squad to map out the strategy process, deliverables, together with endeavour required to execute.
Host an internal workshop amongst the sales squad to sympathize what prospects are asking for together with the cost they remember nosotros could sell it for.
Strategy kickoff workshop together with want listing generation workshop
Wishlist generation workshop together with epitome evolution workshop
Strategy kickoff workshop together with user testing workshop
Having the prospect run across ii people from your agency helps construct the human relationship together with found trust. This increases the chances of the prospect closing on the deal.
The strategist has a deeper understanding of how to implement the prospect’s ideas together with volition know specific questions to enquire to aid reach the site.
It is non helpful to include them every bit it oft slows downwards together with complicates the sales conversations.
Review historical functioning of your squad on past times projects. Then notice the average fourth dimension spent on major pages, such every bit the habitation page, medium pages, such every bit the almost us page, together with pocket-size pages such every bit FAQ. These averages shape the estimates for the high, medium, together with depression acquit on page pricing.
The launch pad quoting procedure doesn’t involve high, medium, together with depression acquit on pages. Rather, it focuses on the number of pages together with the speed required to launch each page.
Work amongst your services squad to develop a procedure for each type of page. Once the procedure is documented, receive got the squad vote on the endeavour required to consummate each type of page.
To render clients amongst the powerfulness to maintain the existing launch pad website without having to worry almost making continuous improvements
To consummate the strategy stage. It is called the starter packet because all enagements must start amongst a solid strategy.
To give the prospect a pocket-size sample of GDD together with acquire them excited for more
The quarterly summit together with construct step
The construct together with larn steps
The computer program together with larn steps
Implement the phased option.
Implement the strategy-first option.
Implement the apartment charge per unit of measurement option.
Three months
Nine months
Four months
Continuously improving the website is an investment inward growth.
The website should survive tied direct to concrete concern goals.
The website primarily helps the marketing squad attain its goals.
True - What makes someone a goodness fit for GDD is less almost the manufacture or the type of website. The most of import measure is whether they receive got adopted the novel mindset toward their website.
False - It is impossible to implement GDD effectively amongst large enterprise companies. For these companies, it’s recommended to utilization traditional spider web design.
False - GDD is primarily designed for technology, software, together with agile companies because they utilization a similar procedure when edifice their products.
The website already has optimization tools installed; however, it does non appear to survive updated often.
The companionship latterly had a alter inward the production leadership team.
The companionship is downsizing together with consolidating locations.
40
20
35
Pitch the thought of Growth-Driven Design, together with focus on the continuous improvement, experimentation, together with user research.
Establish the importance of the website to the growth of the business, together with start shifting their perspective toward the novel mindset.
Get the prospect excited to piece of occupation amongst you lot past times introducing your squad together with your procedure together with showing a number of instance studies.
“How do you lot experience your previous website redesigns went? How did the procedure create you lot feel?”
“What would survive the biggest alter you’d similar to create to the website together with why?”
“How long did it accept to develop the content for your website? Was it created internally or past times the agency you lot were working with?”
Walk through the “Prospect Website Questionnaire” to exhibit specific areas they are neglecting.
Review click heatmaps of their homepage together with betoken out where users are getting frustrated.
Ask almost how other departments are using the website to scale together with striking their goals inward club to exhibit how express inward reach the website’s acquit on currently is.
First, reaffirm the importance of the website to concern growth. After, transition to explaining each pace of the continuous improvement procedure inward to a greater extent than depth, diving deeper into specifics of experimentation.
First, give them a deeper explanation of the launch pad website together with continuous improvement stages. After, offering the selection to implement the website using traditional spider web pattern if they would prefer.
Explain that they are non a goodness fit for Growth-Driven Design together with refer them to a traditional spider web pattern agency.
Assign the prospect homework to review each page on their electrical current website together with score each page on an acquit on scale of 1-10.
Pull upward the prospect’s plough over 3 competitors, together with walk through each site spell the prospect explains what they similar together with don’t like.
First, post some additional launch pad instruction together with training. Second, assign them homework to post 3 to 5 examples of what they envision the launch pad website volition expression similar at launch.
True - The strategist volition know what questions to enquire together with expectations to laid inward club to represent services together with properly reach the engagement.
False - Involving others inward the sales procedure adds complexity together with fourth dimension to the sales process.
False - Pulling the strategist from their daily activities slows downwards progress amongst existing clients.
results, the GDD process, the actual deliverables
value, deliverables, the process
Strategy, continuous improvement, the launch pad website
Develop a robust route map based on the recommendations together with ideas of the client’s CEO.
Understand the client’s vision together with the the world of their users.
Educate together with laid expectations for the entire engagement.
Have the strategist sit down inward on the concluding few calls inward the sales process, together with receive got the sales rep hold involvement for the firstly calendar month after the engagement kicks off.
Have the clients atomic number 82 the topics for each coming together to ensure cypher is repeated.
Only piece of occupation amongst companies inward the exact same manufacture to avoid the demand to enquire repetitive questions.
“You’re right. We are already having problem selling GDD retainers, adding to a greater extent than fourth dimension into the engagement volition probable acquire inward harder for us to grow our program.”
“We could soundless receive got each soul verbalise almost their vision of the website, however, nosotros tin give the axe do it every bit a grouping together with invite their CEO. This volition ensure the CEO tin give the axe include her ideas.”
“These meetings would survive an investment inward the long-term success of this client. This volition aid us found improve relationships, tailor the process, together with create to a greater extent than aligned ideas.”
Create a client skills evolution computer program that outlines diverse skills inward the club that they should larn them over time.
Send them a listing of 10 resources they tin give the axe utilization to larn to a greater extent than almost the tools you’re using amongst their website.
Give them access to the tools together with explicate the aid documentation together with back upward squad are groovy if they receive got problem making the updates.
Quality - Spending the fourth dimension together with loose energy to execute the launch pad website amongst excellence together with create it.
Client happiness - Tailoring the procedure together with schedule to create an extraordinary experience for all of the client stakeholders.
These are all of import - The goal is to notice the right balance betwixt each element.
Create a client-specific approach for a quick, high-quality website construct that keeps the client happy.
Keep the site construct inside scope.
Balance what your client wants amongst their users’ needs.
Collect the yearly game computer program from each subdivision caput at the client’s company.
Create a detailed twelve-month roadmap to nowadays each deliverable amongst the CEO.
All of these are important.
Recommendations for regular bi-monthly activity item check-ins amongst the client’s CEO.
Educating together with reminding the client that the launch pad is only the starting betoken together with the squad volition hold working on anything that doesn’t create the initial launch
All of these should survive incorporated into conversations early on together with often.
Talk to your squad almost the endeavour required to implement the client’s novel idea. Then slide the launch engagement dorsum the required 5 days to implement the novel idea.
They should hold off to get upward whatsoever novel ideas until after the firstly 6 months because the launch pad together with firstly 6 months of the continuous improvement cycles are already planned out.
Include the novel subdivision into the initial launch pad because the client promised to speedily acquire you lot groovy content for the section.
Continuously survive searching for together with implementing every bit many best practices together with hacks every bit possible to drive month-over-month large wins.
Keep the client focused on growth, non shiny objects.
Balance multiple Growth-Driven Design client engagements at once.
“We e'er desire to survive working on the most impactful items. Because the concern changes together with nosotros are continuously collecting information together with novel user learnings, it is impossible for us to know what volition survive the most impactful items to piece of occupation on 3 or 6 months from today. I’m happy to post you lot the electrical current route map that details the side past times side ii months together with and then high-level administration after. Also, these are e'er dependent patch to change.”
“Our goal is to implement the highest acquit on activity item at whatsoever given time. To do this it tin give the axe survive hard to know just what nosotros computer program on implementing each month, however, nosotros tin give the axe create an exception this fourth dimension together with consider how it goes. We volition post over a listing of all of the activity items for the side past times side 6 months.”
“Because you lot are reaching the destination of your engagement, nosotros volition probable shift our focus towards inbound marketing. We tin give the axe post you lot listing of the deliverables from our inbound marketing engagements together with nosotros tin give the axe schedules a telephone band to verbalise over further.”
True - Implementing hacks helps your squad salve fourth dimension together with drive large results.
False - Although at that topographic point volition survive some easy-to-implement items direct after launch, truthful growth comes from large ideas, a solid process, hard work, together with fourth dimension — non quick hacks.
True - We are e'er looking for high-impact, low-effort ways to boost results together with implementing every bit many “hacks” every bit possible is a groovy strategy to do that.
“Help me sympathize how this direct impacts our goals.”
“Can you lot post me some examples to improve sympathize what you’re looking to create?”
“Where else could nosotros utilization this video to aid promote the brand?”
Keep the client happy past times implementing their request. To remain inside capacity, you lot volition withdraw a number of already planned activity items from the electrical current sprint.
Teach the client basic templating together with coding so they develop the novel template together with launch it past times the destination of the month.
Sell them additional points for this calendar month so you lot tin give the axe fulfill their asking together with soundless implement all of the originally planned activity items.
Help hold everyone, including the client, accountable to executing work.
Facilitate goodness communication together with transparency betwixt the squad together with client.
All of these are correct
brusk weekly digest, at the starting fourth dimension of the week, just what is going on inward the engagement
brusk weekly digest, after an activity item is completed, the experiment results
detailed report, each week, the roadmap for the ease of the quarter
H5N1 minimum the renewal conversations should occur 30 days out from the renewal date.
Once the client’s existing engagement has come upward to an end.
When the client brings upward that they are planning for the side past times side year.
False - When it comes to the renewal the client do non typically attention almost the future, rather, they volition exclusively jurist the renewal based on the deliverables already created.
True — Investing fourth dimension to regularly brainstorm creative, exciting, together with innovative ideas for your client’s want listing volition motivate them to hold going.
False - The renewal is primarily based on if the companionship has budget for the website moving forward.
Use a story format to depict the outcome of the activity items you lot built together with the novel the world of the user.
Start past times showing detailed reporting of the acquit on your activity items receive got made. Then transition into explaining the primary activity item that drove the results together with the user learnings your squad tin give the axe delineate from the outcome.
None of these are correct. The “science fair” subdivision consists of showcasing experiments run past times other companies to notice inspiration for novel wishlist items.
Schedule an in-person workshop 90 days prior to the renewal engagement to acquire some additional facetime together with strengthen the relationship.
Implement a grading organisation based on the progress you’ve made on their master goals. If the client scores a “D” or lower, assume they volition survive canceling together with receive got the sales squad piece of occupation to supersede them.
None of the other suggestions would aid this specific challenge.
Show them which activity items on the want listing could survive implemented this cycle if they were to upgrade.
Walk through what you’ve built for other clients who receive got already made the upgrade.
As a group, read through a number of blogs which outline novel best practices your squad could contain if the client upgrades.
False
Talk to other departments to notice ways to expand the acquit on of the site.
Run a surprise experiment for gratis to give them a sense of savour of what’s possible.
All of these are correct.
False - Growth-Driven Design is only theory together with hasn’t been proven inward the existent world.
True - There is no argue to conform the procedure every bit it is based on what plant best amongst Growth-Driven Design agencies around the world.
False — The procedure should survive adapted for your specific agency together with team, together with it should survive rolled out inward phases over time.
“Growth-Driven Design hasn’t been proven yet, it is only theory. Let’s hold off awhile together with consider if other agencies tin give the axe successfully implement it first.”
“You only alive once! Let’s do it.”
“We should host an overnight hack-a-thon amongst our squad to implement all of the GrowthDriven Design changes. This volition allow us to consummate all the required agency changes really quickly.”
“Our squad learns speedily together with volition do groovy work. Best of all, nosotros tin give the axe larn this novel procedure spell getting paid past times the client.”
“We tin give the axe delineate 4 squad members together to donate 6 months of Growth-Driven Design services to your team’s favorite non-profit.”
“We could collaborate on an lawsuit amongst some other agency together with survive in-charge of the spider web pattern together with optimization process. Essentially, running the procedure on ourselves earlier clients.”
Strategist, Developer, together with Copywriter
Strategist, UX Designer, together with Developer
Consultant, Designer, UX Researcher
3 people: Strategist, content writer, developer
5 people: Strategist, content writer, videographer, designer, UX researcher
4 people: Strategist, UX designer, developer, together with UX researcher
When you lot receive got a prospect requesting a quote.
Before you lot demand them
When you’re over capacity amongst piece of occupation together with demand aid to run across your client deadlines.
False - It is non recommended to utilization subcontractors because they oft undercut your prices together with steal the client.
False — It is of import that you lot receive got strong working relationships amongst multiple subcontractors inward club to protect against risk.
True - It’s of import to develop relationships amongst your subcontractors together with working amongst just i ensures you’re developing a strong relationship.
H5N1 kanban board allows the entire squad to consider together with optimize the menses of piece of occupation during the electrical current sprint.
H5N1 kanban board allows the clients to consider just how much fourth dimension is beingness spent on each task.
Kanban boards are pop amongst the evolution team, however, are non every bit useful to the strategist or clients themselves.
fifteen minute, client’s CEO, condition of the engagement
15-minute, pod, Kanban board
30 minute, pod together with client, wishlist
The pod members who concluding used the special procedure amongst a client.
The agency owner.
The strategist who concluding used the special procedure amongst a client.
Because dissimilar traditional spider web design, GDD requires the heads of each subdivision to survive involved inward the website discussions.
Because if nosotros don't rewrite the story inward the prospect's hear together with convince them to adopt the novel mindset toward their website, they volition non survive a goodness fit for GDD
Because selling GDD requires an understanding of the prospect’s users, so nosotros must demeanor user experience enquiry pre-sale.
Which of the next is NOT an effective way to opened upward the eyes of the prospect to the chance they are missing out on amongst their website?
Explain the Growth-Driven Design procedure amongst a focus on experimentation process.
Walk through the “Prospect Website Questionnaire” to exhibit specific areas they are neglecting.
Review click heatmaps of their homepage together with betoken out where users are getting frustrated.
Ask almost how other departments are using the website to scale together with striking their goals inward club to exhibit how express inward reach the website’s acquit on currently is.
First, reaffirm the importance of the website to concern growth. After, transition to explaining each pace of the continuous improvement procedure inward to a greater extent than depth, diving deeper into specifics of experimentation.
First, give them a deeper explanation of the launch pad website together with continuous improvement stages. After, offering the selection to implement the website using traditional spider web pattern if they would prefer.
Explain that they are non a goodness fit for Growth-Driven Design together with refer them to a traditional spider web pattern agency.
Assign the prospect homework to review each page on their electrical current website together with score each page on an acquit on scale 1-10.
Pull upward the prospect’s plough over 3 competitors together with walk through each site spell the prospect explains what they similar together with don’t like.
First, post some additional Launch Pad instruction together with training. Second, assign them homework to post 3-5 examples of what they envision the launch pad website to expression similar at launch.
True - The strategist volition know what questions to enquire together with expectations to laid inward club to represent services together with properly reach the engagement.
False - Involving others inward the sales procedure adds complexity together with fourth dimension to the sales process.
False - Pulling the strategist from their daily activities slows downwards progress amongst existing clients.
Have the strategist sit down inward on the concluding few calls inward the sales procedure together with receive got the sales rep hold involvement for the firstly calendar month after the engagement kicks off.
Have the client’s atomic number 82 the topics for each coming together to ensure cypher is repeated.
Only piece of occupation amongst companies inward the exact same manufacture to avoid the demand to enquire repetitive questions.
According to the training, what are the 3 primary ways Growth-Driven Design tin give the axe receive got a greater acquit on on client results than traditional spider web design?
It creates happier clients, increases transparency amongst the CMO, together with is overall less expensive.It drives improve results together with revenue, increases global reach, together with improves multilanguage functionality.
It provides quicker fourth dimension to value, empowers marketers to optimize, together with makes it easier to expand acquit on globally.
It provides quicker fourth dimension to value, drives improve results together with revenue, together with creates happier clients.
Which of the next is NOT a way Growth-Driven Design impacts your agency?
Doubles the revenue from your website engagementsMoves your agency away from contractors together with freelancers
Differentiates your agency
Greatly reduces reach creep, launches on-time, together with on budget
Flips your concern model from project-based to a recurring revenue model
Choose the selection below that best summarizes how to develop your pricing together with packaging for the strategy stage.
Host a coming together amongst your agency’s possessor together with utilization their expertise to arts and crafts the ideal strategy stage procedure together with pricing.Copy together with glue the strategy pricing from the “GDD Retainer Quoting Tool”. There is no argue to alter it every bit it has already been proven effective for all agencies.
Host an internal workshop amongst your entire squad to map out the strategy process, deliverables, together with endeavour required to execute.
Host an internal workshop amongst the sales squad to sympathize what prospects are asking for together with the cost they remember nosotros could sell it for.
Which of the next are the ii major workshops to host during the strategy stage?
Client interview workshop together with end-customer interview workshopStrategy kickoff workshop together with want listing generation workshop
Wishlist generation workshop together with epitome evolution workshop
Strategy kickoff workshop together with user testing workshop
Which of the next best describes why it’s of import to involve a strategist from the service squad inward sales conversations when scoping together with pricing a launch pad website?
The strategist understands the latest pattern trends together with tin give the axe suggest novel elements to construct on the site. This non only gets the prospect excited, but also increases the overall size of the quote.Having the prospect run across ii people from your agency helps construct the human relationship together with found trust. This increases the chances of the prospect closing on the deal.
The strategist has a deeper understanding of how to implement the prospect’s ideas together with volition know specific questions to enquire to aid reach the site.
It is non helpful to include them every bit it oft slows downwards together with complicates the sales conversations.
According to the training, how should you lot develop pricing for high-, medium-, together with low-impact pages on the launch pad website quote?
Review the prospect’s electrical current site together with create estimates on the endeavour required to implement similar pages based on your experience selling spider web projects.Review historical functioning of your squad on past times projects. Then notice the average fourth dimension spent on major pages, such every bit the habitation page, medium pages, such every bit the almost us page, together with pocket-size pages such every bit FAQ. These averages shape the estimates for the high, medium, together with depression acquit on page pricing.
The launch pad quoting procedure doesn’t involve high, medium, together with depression acquit on pages. Rather, it focuses on the number of pages together with the speed required to launch each page.
Work amongst your services squad to develop a procedure for each type of page. Once the procedure is documented, receive got the squad vote on the endeavour required to consummate each type of page.
What is the purpose of the GDD starter package?
To serve every bit a brusk pre-engagement kickoff focused on scoping the launch pad website together with generating your initial want listTo render clients amongst the powerfulness to maintain the existing launch pad website without having to worry almost making continuous improvements
To consummate the strategy stage. It is called the starter packet because all enagements must start amongst a solid strategy.
To give the prospect a pocket-size sample of GDD together with acquire them excited for more
As you lot construct larger packages, which ii steps of the sprint cycle should you lot increment the bulk of your endeavour in?
The computer program together with construct stepsThe quarterly summit together with construct step
The construct together with larn steps
The computer program together with larn steps
Imagine you lot receive got been talking to a prospect at a midsize software-as-a-service company. The website only has 3 major sections: primary pith content, cognition base, together with forum. When talking amongst the prospect during the sales process, it seems similar at that topographic point is some confusion around who their audience is together with what would survive the best elements to include inward the redesign. Based on the scenario above, how would you lot intermission upward the quote?
This scenario is non a groovy fit for GDD; it’s best to quote using traditional spider web design.Implement the phased option.
Implement the strategy-first option.
Implement the apartment charge per unit of measurement option.
What is the minimum recommended length of a Growth-Driven Design engagement?
Six monthsThree months
Nine months
Four months
Which of the next is NOT component subdivision of the novel mindset for thinking almost a website?
The website is an property of the business.Continuously improving the website is an investment inward growth.
The website should survive tied direct to concrete concern goals.
The website primarily helps the marketing squad attain its goals.
True or false? All companies together with websites are a goodness fit for Growth-Driven Design, though it mightiness demand to survive adapted.
True - Everyone is a groovy fit for GDD, fifty-fifty if they don’t know it yet. Because it’s a novel process, it’s mutual for it to accept 6 to 8 months for the procedure to click. For those who receive got experience inward agile, it volition click faster.True - What makes someone a goodness fit for GDD is less almost the manufacture or the type of website. The most of import measure is whether they receive got adopted the novel mindset toward their website.
False - It is impossible to implement GDD effectively amongst large enterprise companies. For these companies, it’s recommended to utilization traditional spider web design.
False - GDD is primarily designed for technology, software, together with agile companies because they utilization a similar procedure when edifice their products.
Which of the next is a groovy illustration of a cue to expression for inward potential GDD leads?
The companionship latterly hired a novel principal people officer.The website already has optimization tools installed; however, it does non appear to survive updated often.
The companionship latterly had a alter inward the production leadership team.
The companionship is downsizing together with consolidating locations.
Based on the training, how many goodness leads volition you lot demand to source at the plough over of your funnel to closed your firstly GDD deal?
1040
20
35
Imagine you lot are on a connect telephone band amongst a prospect inward the manufacturing industry. You uncovering that the leadership squad has historically had a really traditional mindset toward the website together with marketing. Knowing this, what volition survive i fundamental outcome for you lot to attain during this connect call?
Showcase your expertise inward manufacturing past times explaining your recent wins amongst other manufacturing clients together with the background your squad has inward manufacturing.Pitch the thought of Growth-Driven Design, together with focus on the continuous improvement, experimentation, together with user research.
Establish the importance of the website to the growth of the business, together with start shifting their perspective toward the novel mindset.
Get the prospect excited to piece of occupation amongst you lot past times introducing your squad together with your procedure together with showing a number of instance studies.
You’re hosting an exploratory telephone band amongst a regional trucking companionship that came to you lot because it’s interested inward a website redesign. Which of the next questions would survive best to aid laid the stage for positioning Growth-Driven Design after inward the sales process?
“What do you lot similar together with non similar almost your competitors’ websites?”“How do you lot experience your previous website redesigns went? How did the procedure create you lot feel?”
“What would survive the biggest alter you’d similar to create to the website together with why?”
“How long did it accept to develop the content for your website? Was it created internally or past times the agency you lot were working with?”
Which of the next is NOT an effective way to opened upward the eyes of the prospect to the opportunities they are missing out on amongst their website?
Explain the Growth-Driven Design procedure amongst a focus on the experimentation process.Walk through the “Prospect Website Questionnaire” to exhibit specific areas they are neglecting.
Review click heatmaps of their homepage together with betoken out where users are getting frustrated.
Ask almost how other departments are using the website to scale together with striking their goals inward club to exhibit how express inward reach the website’s acquit on currently is.
Imagine you’re having an exploratory telephone band amongst a prospect inward the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts inward together with explains that they are confused almost why at that topographic point is a demand for a launch pad website together with continuous improvement. Which of the next would survive a goodness way to respond?
First, reaffirm the importance of the website to concern growth. After, give an analogy to compare the way the prospect’s production squad builds industry-leading software to how the GDD procedure builds peak-performing websites.First, reaffirm the importance of the website to concern growth. After, transition to explaining each pace of the continuous improvement procedure inward to a greater extent than depth, diving deeper into specifics of experimentation.
First, give them a deeper explanation of the launch pad website together with continuous improvement stages. After, offering the selection to implement the website using traditional spider web pattern if they would prefer.
Explain that they are non a goodness fit for Growth-Driven Design together with refer them to a traditional spider web pattern agency.
Imagine you’re talking to a prospect during the goals together with planning call. You’ve introduced the concepts together with high-level GDD process. The prospect seems to survive inward understanding together with is excited almost getting started amongst the launch pad website. As the conversation progresses, they convey upward to a greater extent than together with to a greater extent than pages together with ideas for the novel site, making you lot a flake nervous. Which of the next is the best way to gain a improve understanding of the reach of the launch pad they are thinking about?
First, expand the conversation to also include traditional spider web design. Second, if the prospect continues to give ideas, sell them a traditional construct instead.Assign the prospect homework to review each page on their electrical current website together with score each page on an acquit on scale of 1-10.
Pull upward the prospect’s plough over 3 competitors, together with walk through each site spell the prospect explains what they similar together with don’t like.
First, post some additional launch pad instruction together with training. Second, assign them homework to post 3 to 5 examples of what they envision the launch pad website volition expression similar at launch.
True or false? Your agency’s strategist should survive included inward sales conversations.
True - The strategist should supersede the sales reps inward the concluding few conversations together with survive responsible for pitching the proposal.True - The strategist volition know what questions to enquire together with expectations to laid inward club to represent services together with properly reach the engagement.
False - Involving others inward the sales procedure adds complexity together with fourth dimension to the sales process.
False - Pulling the strategist from their daily activities slows downwards progress amongst existing clients.
Fill inward the blank: When creating your sales pitch together with proposal, it’s of import to acquire inward clear that you’re selling __________ together with __________, non _____________.
the process, deliverables, hoursresults, the GDD process, the actual deliverables
value, deliverables, the process
Strategy, continuous improvement, the launch pad website
Which of the next is NOT a client service outcome your service squad should attain inward the strategy stage?
Build trusting relationships amongst the novel client stakeholders.Develop a robust route map based on the recommendations together with ideas of the client’s CEO.
Understand the client’s vision together with the the world of their users.
Educate together with laid expectations for the entire engagement.
Imagine you lot are a strategist at a Growth-Driven Design agency. Throughout the past times few months, you lot receive got noticed novel clients getting frustrated during the strategy stage because your squad has continuously asked questions that clients had already reviewed amongst the sales team. Which of the next should your squad assay experimenting amongst to improve the client experience?
Combine the strategist together with sales rep roles, together with receive got i soul ain the human relationship from destination to end.Have the strategist sit down inward on the concluding few calls inward the sales process, together with receive got the sales rep hold involvement for the firstly calendar month after the engagement kicks off.
Have the clients atomic number 82 the topics for each coming together to ensure cypher is repeated.
Only piece of occupation amongst companies inward the exact same manufacture to avoid the demand to enquire repetitive questions.
During your weekly retrospective, you lot suggest the thought of adding a pace earlier the initial kickoff workshop: meetings amongst each stakeholder individually. The agency’s possessor pushes dorsum hard, explaining that it would add together a groovy bargain of fourth dimension to the engagement. Which of the next would survive the BEST response?
“Sure, I understand. These meetings are of import together with are an investment inward the relationship. We tin give the axe cutting out the user enquiry inward the strategy stage together with repurpose this fourth dimension to host these meetings.”“You’re right. We are already having problem selling GDD retainers, adding to a greater extent than fourth dimension into the engagement volition probable acquire inward harder for us to grow our program.”
“We could soundless receive got each soul verbalise almost their vision of the website, however, nosotros tin give the axe do it every bit a grouping together with invite their CEO. This volition ensure the CEO tin give the axe include her ideas.”
“These meetings would survive an investment inward the long-term success of this client. This volition aid us found improve relationships, tailor the process, together with create to a greater extent than aligned ideas.”
Your agency finds that you’re continuously beingness pulled into implementing updates on the website, leaving no fourth dimension for proactive continuous improvement. The client is opened upward to learning the skills together with tools required to create the updates. However, they receive got no thought what they should learn. Which of the next should survive done to aid the client start taking over all updates on the website?
Periodically post the client exercises to do to aid them accept over the updates.Create a client skills evolution computer program that outlines diverse skills inward the club that they should larn them over time.
Send them a listing of 10 resources they tin give the axe utilization to larn to a greater extent than almost the tools you’re using amongst their website.
Give them access to the tools together with explicate the aid documentation together with back upward squad are groovy if they receive got problem making the updates.
Based on the training, which of the next is the most of import consideration when edifice a launch pad website?
Speed - Building the launch pad speedily so you lot tin give the axe avoid the endangerment of over-designing together with start collecting real-user information to create to a greater extent than informed decisions.Quality - Spending the fourth dimension together with loose energy to execute the launch pad website amongst excellence together with create it.
Client happiness - Tailoring the procedure together with schedule to create an extraordinary experience for all of the client stakeholders.
These are all of import - The goal is to notice the right balance betwixt each element.
Which of the next is NOT a client service outcome inward the launch pad stage?
Remove every bit much content every bit possible without damaging the client’s search rankings.Create a client-specific approach for a quick, high-quality website construct that keeps the client happy.
Keep the site construct inside scope.
Balance what your client wants amongst their users’ needs.
Imagine your agency specializes inward Growth-Driven Design strategy together with user experience. You receive got partnered amongst some other agency to aid amongst the evolution piece of occupation on the HubSpot CMS. As a strategist together with projection manager, which of the next is critical for you lot to found earlier you lot start a novel launch pad website project?
Sync piece of occupation fourth dimension blocks amongst both the client together with the evolution partner.Collect the yearly game computer program from each subdivision caput at the client’s company.
Create a detailed twelve-month roadmap to nowadays each deliverable amongst the CEO.
All of these are important.
Which of the next tactics should survive integrated into conversations early on together with oft when talking amongst clients almost their launch pad websites?
Educating together with reminding the client that your squad volition survive removing the vast bulk of the content from their website.Recommendations for regular bi-monthly activity item check-ins amongst the client’s CEO.
Educating together with reminding the client that the launch pad is only the starting betoken together with the squad volition hold working on anything that doesn’t create the initial launch
All of these should survive incorporated into conversations early on together with often.
Imagine you’re working on a client’s launch pad website. Three weeks from the proposed launch date, the client comes to you lot amongst an thought for a novel subdivision of the website they would similar to implement for the initial launch. How should the strategist respond to the client’s novel idea?
Ask a serial of questions to improve sympathize the novel idea; then, strongly recommend that all novel ideas survive considered together with built after the initial launch pad goes live.Talk to your squad almost the endeavour required to implement the client’s novel idea. Then slide the launch engagement dorsum the required 5 days to implement the novel idea.
They should hold off to get upward whatsoever novel ideas until after the firstly 6 months because the launch pad together with firstly 6 months of the continuous improvement cycles are already planned out.
Include the novel subdivision into the initial launch pad because the client promised to speedily acquire you lot groovy content for the section.
Which of the next is NOT a client service outcome your service squad should piece of occupation to attain inward the continuous improvement stage?
Build an impressive wishlist together with roadmap total of high-impact ideas.Continuously survive searching for together with implementing every bit many best practices together with hacks every bit possible to drive month-over-month large wins.
Keep the client focused on growth, non shiny objects.
Balance multiple Growth-Driven Design client engagements at once.
Imagine you lot are just finishing the launch pad website for a client. The CEO isn’t certain what volition survive done inward the continuous improvement stage. They asking a detailed computer program for the balance of the engagement (six months) on just what volition survive built. Which of the next is the best way to respond to this request?
“No problem. Our squad volition compile a listing of the activity items nosotros computer program on implementing together with post them over for your review together with approval.”“We e'er desire to survive working on the most impactful items. Because the concern changes together with nosotros are continuously collecting information together with novel user learnings, it is impossible for us to know what volition survive the most impactful items to piece of occupation on 3 or 6 months from today. I’m happy to post you lot the electrical current route map that details the side past times side ii months together with and then high-level administration after. Also, these are e'er dependent patch to change.”
“Our goal is to implement the highest acquit on activity item at whatsoever given time. To do this it tin give the axe survive hard to know just what nosotros computer program on implementing each month, however, nosotros tin give the axe create an exception this fourth dimension together with consider how it goes. We volition post over a listing of all of the activity items for the side past times side 6 months.”
“Because you lot are reaching the destination of your engagement, nosotros volition probable shift our focus towards inbound marketing. We tin give the axe post you lot listing of the deliverables from our inbound marketing engagements together with nosotros tin give the axe schedules a telephone band to verbalise over further.”
True or false? It’s of import to contain every bit many hacks together with best practices into your website because they receive got already been proven to work.
False - It is improve to focus your fourth dimension on implementing paid advertising to drive to a greater extent than traffic to the website.True - Implementing hacks helps your squad salve fourth dimension together with drive large results.
False - Although at that topographic point volition survive some easy-to-implement items direct after launch, truthful growth comes from large ideas, a solid process, hard work, together with fourth dimension — non quick hacks.
True - We are e'er looking for high-impact, low-effort ways to boost results together with implementing every bit many “hacks” every bit possible is a groovy strategy to do that.
Imagine you’re working amongst the CMO at a telecommunication company. The theme for the quarter is “optimize,” together with your squad is currently focusing on personalization. In the monthly planning workshop, your client requests that your squad creates a video for the “About Us” page because the company’s CEO thinks it would improve the page. Which of the next is the best response inward club to remain focused on the electrical current theme together with focus area?
“Who needs to survive involved inward developing this video?”“Help me sympathize how this direct impacts our goals.”
“Can you lot post me some examples to improve sympathize what you’re looking to create?”
“Where else could nosotros utilization this video to aid promote the brand?”
Your squad is inward calendar month fifteen of continuous improvement amongst a manufacturing company. Your electrical current theme is “expand,” together with your squad is focusing on edifice novel digital products on their website. Your client is pushing to receive got your squad create a novel squad fellow member profile template together with add together all the company’s squad members to the “About Us” page. Which of the next would survive the BEST selection to consummate their asking spell soundless making progress on the initial goals?
Deny their asking together with explicate that it is exterior the reach of the electrical current engagement.Keep the client happy past times implementing their request. To remain inside capacity, you lot volition withdraw a number of already planned activity items from the electrical current sprint.
Teach the client basic templating together with coding so they develop the novel template together with launch it past times the destination of the month.
Sell them additional points for this calendar month so you lot tin give the axe fulfill their asking together with soundless implement all of the originally planned activity items.
Which of the next best describes the purpose of reporting amongst Growth-Driven Design clients?
Show the progress together with acquit on your agency is making on the client’s business.Help hold everyone, including the client, accountable to executing work.
Facilitate goodness communication together with transparency betwixt the squad together with client.
All of these are correct
Fill inward the blank: The weekly pulse is a ________ sent out _________ designed to hold everyone involved on plough over of ____________.
brusk weekly digest, after an activity item is completed, bugs together with issues amongst the newly launched activity itembrusk weekly digest, at the starting fourth dimension of the week, just what is going on inward the engagement
brusk weekly digest, after an activity item is completed, the experiment results
detailed report, each week, the roadmap for the ease of the quarter
When is the best fourth dimension to start the renewal conversation?
No after than 3 months out from the renewal dateH5N1 minimum the renewal conversations should occur 30 days out from the renewal date.
Once the client’s existing engagement has come upward to an end.
When the client brings upward that they are planning for the side past times side year.
True or false? It is critical to receive got a robust, exciting want listing leading upward to the renewal conversation.
True - The wishlist should primarily focus on ideas from the client’s CEO.False - When it comes to the renewal the client do non typically attention almost the future, rather, they volition exclusively jurist the renewal based on the deliverables already created.
True — Investing fourth dimension to regularly brainstorm creative, exciting, together with innovative ideas for your client’s want listing volition motivate them to hold going.
False - The renewal is primarily based on if the companionship has budget for the website moving forward.
Which activity best describes how your squad should nowadays the scientific discipline fair activity items?
Walk through a listing of each consummate activity items together with give a detailed breakdown of just what concern acquit on each i has made.Use a story format to depict the outcome of the activity items you lot built together with the novel the world of the user.
Start past times showing detailed reporting of the acquit on your activity items receive got made. Then transition into explaining the primary activity item that drove the results together with the user learnings your squad tin give the axe delineate from the outcome.
None of these are correct. The “science fair” subdivision consists of showcasing experiments run past times other companies to notice inspiration for novel wishlist items.
Imagine you’re inward an agency leadership squad coming together discussing how to improve handle client cancellations, renewals, together with upgrades. The challenge is that you’re never certain what the client is planning to do until the concluding minute. This is causing the sales squad to scramble to notice some other sale together with piece of occupation to fill upward gaps inward service squad capacity, together with it is making it nearly impossible to accurately forecast futurity cash flow. Which would survive the BEST proposition to solve this challenge?
Implement a “likelihood of renewal” scoring system. Score each client ii months prior to their renewal date, together with create different service playbooks for the squad to follow.Schedule an in-person workshop 90 days prior to the renewal engagement to acquire some additional facetime together with strengthen the relationship.
Implement a grading organisation based on the progress you’ve made on their master goals. If the client scores a “D” or lower, assume they volition survive canceling together with receive got the sales squad piece of occupation to supersede them.
None of the other suggestions would aid this specific challenge.
When the strategist is running the planning workshop, which of the next is a groovy do to encourage the client to upgrade to a larger engagement package?
Bring your sales rep into each workshop for them to explicate the pricing of the other service packages.Show them which activity items on the want listing could survive implemented this cycle if they were to upgrade.
Walk through what you’ve built for other clients who receive got already made the upgrade.
As a group, read through a number of blogs which outline novel best practices your squad could contain if the client upgrades.
True or false? Building incentives into service squad members’ compensation packages tin give the axe survive a goodness tactic to drive upgrades together with cross-selling.
TrueFalse
Which of the next is a groovy tactic to contain into your procedure to encourage upgrades together with cross-selling?
Host exclusive, client-only workshops to educate together with inspire clients around novel trends.Talk to other departments to notice ways to expand the acquit on of the site.
Run a surprise experiment for gratis to give them a sense of savour of what’s possible.
All of these are correct.
True or false? Most agencies notice success inward fully implementing Growth-Driven Design just every bit taught inward the certification together with implementing everything at once.
True - There is no demand to modify the Growth-Driven Design every bit the certification offers the perfect template. It’s also improve to implement all of the changes at in i lawsuit to consider the most benefit.False - Growth-Driven Design is only theory together with hasn’t been proven inward the existent world.
True - There is no argue to conform the procedure every bit it is based on what plant best amongst Growth-Driven Design agencies around the world.
False — The procedure should survive adapted for your specific agency together with team, together with it should survive rolled out inward phases over time.
Imagine your entire agency has committed to adopting Growth-Driven Design every bit its pith spider web pattern strategy. The leadership squad is pushing to implement the entire GDD methodology inward the side past times side ii weeks. Which of the next statements would survive the best advice to give to your leadership team?
“I’m glad we’re all excited together with on board for Growth-Driven Design! I would recommend that nosotros develop a rollout computer program that has the changes broken downwards into phases together with implemented over the side past times side 6 months.”“Growth-Driven Design hasn’t been proven yet, it is only theory. Let’s hold off awhile together with consider if other agencies tin give the axe successfully implement it first.”
“You only alive once! Let’s do it.”
“We should host an overnight hack-a-thon amongst our squad to implement all of the GrowthDriven Design changes. This volition allow us to consummate all the required agency changes really quickly.”
Your squad wants to create the transition to Growth-Driven Design. However, your leadership squad is worried almost selling a service your squad has never implemented. Which of the next is NOT a goodness proposition for your leadership team?
“Let’s delineate 3 squad members together to run Growth-Driven Design on an internal agency projection every bit an experiment.”“Our squad learns speedily together with volition do groovy work. Best of all, nosotros tin give the axe larn this novel procedure spell getting paid past times the client.”
“We tin give the axe delineate 4 squad members together to donate 6 months of Growth-Driven Design services to your team’s favorite non-profit.”
“We could collaborate on an lawsuit amongst some other agency together with survive in-charge of the spider web pattern together with optimization process. Essentially, running the procedure on ourselves earlier clients.”
FIll inward the blank: Based on the training, the recommended three-person pod consists of a __________.
Strategist, UX Designer, together with Content managerStrategist, Developer, together with Copywriter
Strategist, UX Designer, together with Developer
Consultant, Designer, UX Researcher
Fill inward the blank: Based on the training, the recommended pod for implementing Growth-Driven Design consists of ___________.
3 people: strategist, UX designer, together with developer3 people: Strategist, content writer, developer
5 people: Strategist, content writer, videographer, designer, UX researcher
4 people: Strategist, UX designer, developer, together with UX researcher
When is the best fourth dimension to notice partners together with subcontractors to piece of occupation with?
It’s non recommended to ever piece of occupation amongst partners or subcontractors.When you lot receive got a prospect requesting a quote.
Before you lot demand them
When you’re over capacity amongst piece of occupation together with demand aid to run across your client deadlines.
True or False? Your agency should piece of occupation amongst only i subcontractor when fulfilling Growth-Driven Design services.
True - By sending all your piece of occupation to a unmarried subcontractor, you lot tin give the axe negotiate the best cost and, in-turn, increment turn a profit margins.False - It is non recommended to utilization subcontractors because they oft undercut your prices together with steal the client.
False — It is of import that you lot receive got strong working relationships amongst multiple subcontractors inward club to protect against risk.
True - It’s of import to develop relationships amongst your subcontractors together with working amongst just i ensures you’re developing a strong relationship.
Which of the next best describes the value of using a Kanban board?
H5N1 kanban board allows your squad to exhibit others inward the companionship what piece of occupation they demand subcontractors for.H5N1 kanban board allows the entire squad to consider together with optimize the menses of piece of occupation during the electrical current sprint.
H5N1 kanban board allows the clients to consider just how much fourth dimension is beingness spent on each task.
Kanban boards are pop amongst the evolution team, however, are non every bit useful to the strategist or clients themselves.
H5N1 daily standup is a ___________ (or less) standing coming together amongst the _______ to review together with update the _________.
fifteen minute, pod, quarterly goalsfifteen minute, client’s CEO, condition of the engagement
15-minute, pod, Kanban board
30 minute, pod together with client, wishlist
Who is responsible for continuously improving your agency’s Growth-Driven Design procedure after each retrospective?
The “owner” of the process, every bit assigned past times the agency leadership teamThe pod members who concluding used the special procedure amongst a client.
The agency owner.
The strategist who concluding used the special procedure amongst a client.
Why is it of import to sell Growth-Driven Design differently?
Because the timelines are oft shorter which agency the sales reps must improve seat the service to ensure prospects sympathize it right away.Because dissimilar traditional spider web design, GDD requires the heads of each subdivision to survive involved inward the website discussions.
Because if nosotros don't rewrite the story inward the prospect's hear together with convince them to adopt the novel mindset toward their website, they volition non survive a goodness fit for GDD
Because selling GDD requires an understanding of the prospect’s users, so nosotros must demeanor user experience enquiry pre-sale.
Which of the next is NOT an effective way to opened upward the eyes of the prospect to the chance they are missing out on amongst their website?
Explain the Growth-Driven Design procedure amongst a focus on experimentation process.
Walk through the “Prospect Website Questionnaire” to exhibit specific areas they are neglecting.
Review click heatmaps of their homepage together with betoken out where users are getting frustrated.
Ask almost how other departments are using the website to scale together with striking their goals inward club to exhibit how express inward reach the website’s acquit on currently is.
Imagine you’re having an “explore” telephone band amongst a prospect inward the software every bit a service industry. As you’re explaining the GDD process, the CMO cuts inward together with explains he is confused on why at that topographic point is a demand for a launch pad website together with continuous improvement. Which of the next would survive a goodness way to respond?
First, reaffirm the importance of the website to concern growth. After, give an analogy to compare the way the prospect’s production squad builds industry-leading software to how the GDD procedure builds peak performing websites.First, reaffirm the importance of the website to concern growth. After, transition to explaining each pace of the continuous improvement procedure inward to a greater extent than depth, diving deeper into specifics of experimentation.
First, give them a deeper explanation of the launch pad website together with continuous improvement stages. After, offering the selection to implement the website using traditional spider web pattern if they would prefer.
Explain that they are non a goodness fit for Growth-Driven Design together with refer them to a traditional spider web pattern agency.
Imagine you’re talking to a prospect inward the goals together with planning call. You’ve introduced the concepts together with high-level GDD process. The prospect seems to survive inward understanding together with is excited almost getting started amongst the launch pad website. As the conversation progresses, they convey upward to a greater extent than together with to a greater extent than pages together with ideas for the novel site - making you lot a flake nervous. Which of the next is the best way to gain a improve understanding of the reach of the launch pad they are thinking about?
First, expand the conversation to also traditional spider web design. Second, if the prospect continues to give ideas, sell them a traditional construct instead.Assign the prospect homework to review each page on their electrical current website together with score each page on an acquit on scale 1-10.
Pull upward the prospect’s plough over 3 competitors together with walk through each site spell the prospect explains what they similar together with don’t like.
First, post some additional Launch Pad instruction together with training. Second, assign them homework to post 3-5 examples of what they envision the launch pad website to expression similar at launch.
True or false? Your agency’s strategist should survive included inward the sales conversations.
True - The strategist should supersede the sales reps inward the concluding few conversations together with survive responsible for pitching the proposal.True - The strategist volition know what questions to enquire together with expectations to laid inward club to represent services together with properly reach the engagement.
False - Involving others inward the sales procedure adds complexity together with fourth dimension to the sales process.
False - Pulling the strategist from their daily activities slows downwards progress amongst existing clients.
Imagine you lot are a strategist at a Growth-Driven Design agency. The concluding few months you lot receive got noticed novel clients getting frustrated during the strategy stage because your squad continuously asked questions they already reviewed amongst the sales team. Which of the next should your squad assay experimenting amongst to improve the client experience?
Combine the strategist together with sales rep roles together with receive got i soul ain the human relationship from end-to-end.Have the strategist sit down inward on the concluding few calls inward the sales procedure together with receive got the sales rep hold involvement for the firstly calendar month after the engagement kicks off.
Have the client’s atomic number 82 the topics for each coming together to ensure cypher is repeated.
Only piece of occupation amongst companies inward the exact same manufacture to avoid the demand to enquire repetitive questions.
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