Hubspot Increment Driven Blueprint Testify Answers

HubSpot Growth Driven Design testify answers

This certification was designed for anyone working on a website, including marketers, spider web designers, in addition to stakeholders. No coding cognition is required, the certification focuses on strategy in addition to process.

In the Growth-Driven Design certification course, you’ll larn how to create in addition to optimize a peak-performing website that delivers user value in addition to drives concern growth. This includes video training, tools, quizzes, in addition to templates to aid you lot develop a strategy, create a launch pad website, in addition to implement data-driven continuous improvement. The class is made upward of 7 lessons in addition to a 55-question exam. In add-on to the content, you’ll gain access to our global GDD Slack community, where you lot tin dismiss inquire questions in addition to collaborate alongside the instructors in addition to thousands of GDD practitioners.

Fill inward the blank: Growth-Driven Design is a smarter approach to spider web pattern that ____________, ____________, in addition to ____________.

reduces frustration in addition to risk, drives optimal results using data, improves the entire companionship past times using the website every bit a tool for company-wide learning in addition to growth.
uses the latest pattern trends, incorporates responsive design, optimizes the site using experimentation.
makes redesigns to a greater extent than fun, improves website navigations, uses overseas outsourcing to motility quicker.
None of the to a higher house are correct.

What are the 3 stages of Growth-Driven Design?

Planning, Development, Refinement
Strategy, Creation, Acceleration
Roadmap, Usability, Optimization
Strategy, Launch Pad, Continuous Improvement

True or false? Influenza A virus subtype H5N1 launch pad website doesn’t contain whatever content. It’s a functional epitome of what the website volition aspect similar when it’s done.

True
False

Fill inward the blank: The primary goal of the continuous improvement stage is to _______.

maintain the website content, platform, in addition to plug-ins upward to date.
to collect information so you lot receive got information for your side past times side redesign.
run conversion charge per unit of measurement optimization on existing pages.
utilization information to seat in addition to create high-impact actions to drive concern growth.

What primary challenge(s) be alongside the traditional spider web pattern process?

The website launch oftentimes falls behind schedule in addition to runs over budget.
Most decisions virtually the website are based on assumptions in addition to are from the company’s bespeak of view.
Poor results occur because in that location are minimal improvements made afterwards the launch.
Influenza A virus subtype H5N1 in addition to B
Influenza A virus subtype H5N1 in addition to C
A, B, in addition to C

Imagine your CEO says, “Why exercise nosotros demand to utilization Growth-Driven Design on our website? Don’t nosotros exactly demand it to aspect improve than our competitors?” Which of the next is the best response to your CEO?

“You’re right, the website isn’t truly key to our company. It’s likely best to exactly launch the website in addition to so refocus on other activities similar direct post service advertising.”
“Our website is rattling important. GDD helps us organize in addition to store all our content for our customers to access at whatever time. Giving them access to this content is rattling helpful in addition to volition probable aid generate to a greater extent than leads.”
“You’re right. However, nosotros demand to maintain the aspect in addition to experience to move upward to appointment alongside the latest pattern trends. The to a greater extent than pleasing the pattern is, the to a greater extent than probable visitors volition similar us to a greater extent than than a competitor. GDD is a keen playbook to rest on top of pattern trends.”
“We demand to shift our thinking to sentiment the website every bit an property nosotros invest inward to drive companionship growth. Agencies on a 2017 survey reported seeing 14.1% to a greater extent than visitors, 16.9% to a greater extent than leads, in addition to 11.2% to a greater extent than revenue vi months afterwards launching their website using Growth-Driven Design.”

Which of the next statements best describes how to intend of the website inward relation to other departments?

Other departments tin dismiss shipping customers to the website to growth website visitors each month.
Contact information should move listed on the website to give visitors like shooting fish in a barrel access to communicate alongside each department.
It’s distracting to piece of work alongside other departments, in addition to the website should rest focused on the marketing team’s goals.
The website is a tool that tin dismiss move used past times all departments to scale in addition to hitting private subdivision goals.

Which tilt best describes the purpose of the strategy stage?

Gain a deeper agreement of what others inward the organization, including stakeholders, value inward having on the website.
Collaborate alongside exterior manufacture designers to ensure your novel website incorporates the latest pattern trends.
Develop an empathetic agreement of your audience’s globe in addition to how the website tin dismiss solve problems along their journey.
Dive deep into your create in addition to your competitors to develop designs in addition to positioning that’s superior to your competitors.

During the continuous improvement stage, what are the steps used inward the cycle?

Research, ideate, create, experiment.
Audit, create, review.
Plan, develop, experiment, document.
Plan, build, learn, transfer.
None of the to a higher house are correct.

Fill inward the blank: When using Growth-Driven Design, you lot tin dismiss experience ______, _______, in addition to ______ compared to traditional spider web design.

quicker time-to-value, happier squad members, improve results
manageable timelines, to a greater extent than creativity, smaller budget requirements
stakeholder buy-in, revenue-driven decisions, to a greater extent than responsive designs
innovative designs, deeper research, an overall bigger website

Which tilt best describes what a buyer persona is?

Influenza A virus subtype H5N1 semi-fictional representation of your ideal customer.
Influenza A virus subtype H5N1 uncomplicated description of demographic characteristics of people you’d similar to target.
Influenza A virus subtype H5N1 study that combines the items that an average buyer purchases inward a year.
The most recent atomic number 82 that converted into a paying customer.

Which of the next factors is NOT of import to create upward one's take heed during the website goals step?

The position out of high-impact pages required to create on the novel website.
The omissions.
The target goals for each key surgical operation indicator (KPI).
The key surgical operation indicators (KPIs) that should move measured.

True or false? You tin dismiss skip the strategy stage in addition to motility right to edifice the launch pad if you lot receive got a senior squad fellow member who has been working at the companionship for a piece because they volition already know what should move built on the website.

True
False

Which of the next statements best describes the goal of a journeying map?

To gain a holistic sentiment of your persona's life throughout their journeying of accomplishing their task to move done.
To sympathize the steps the user goes through piece working alongside a competition to regain areas of weakness.
To sympathize the page funnels that users are moving through on the electrical current website to seat where they’re dropping off.
To seat gaps inward your content strategy past times mapping out all of your electrical current content offers in addition to matching them to their respective lifecycle stages.

Why is it of import to hold off until the destination of the strategy stage to consummate the website-specific strategy items?

It’s best to piece of work on the website-specific strategy at the destination because you lot oftentimes receive got to hold off until others inward the companionship shipping out your uncovering questionnaire. While waiting, you lot tin dismiss piece of work on other less-important activities, such every bit developing personas.
The website-specific strategy items are completed at the kickoff of the strategy stage to aid us sympathize how the website is used past times the companionship in addition to our users.
The website-specific strategy items are oftentimes determined at the destination because of a lack of resources. If you lot receive got a large plenty team, it’s preferred to start working on the website-specific items every bit presently every bit possible.
It’s of import to receive got a deep agreement of your users earlier developing the website-specific strategy items.

Which of the next items could move included on your website want list?

Specific on-page elements
Website sections in addition to pages
CRM integration details
Browser compatibility requirements
Quoting calculator
They all could move included on the website want list

Fill inward the blank: ________ are the pith elements of the concern in addition to website. They human activity similar the beams of a house, the underlying back upward upon which all other activities should move built.

The executive team’s goals
Marketing vision
The “fundamental assumptions”
Profit in addition to loss statements

Imagine your squad is reviewing the required piece of work to consummate the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the next responses would move the best?

“Each page on the website has a specific job. Jobs to Be Done is a framework that helps our squad piece wireframing to ensure the elements on the page correspond the task that page is trying to accomplish.”
“Jobs to Be Done is a survey nosotros tin dismiss shipping to existing customers to improve sympathize the people they interact alongside at work, including influencers in addition to determination makers.”
“Jobs to Be Done is a framework that helps us sympathize the progress our customers are trying to make, which they are “hiring” our production or service to aid with.”
“Jobs to Be Done is a document primarily used past times software companies. Because we’re inward manufacturing, nosotros tin dismiss skip this pace because it doesn’t apply.”

How should you lot evaluate tools for your Growth-Driven Design tool stack?

Because the manufacture is changing quickly, the best strategy is to regain the newest tools on the marketplace seat because they utilization the latest technology.
Start alongside the goals you’re trying to reach. Then aspect at the functionality required to attain those goals. Lastly, pick the tool that’s the best fit alongside that functionality.
There’s no demand to modify the tools you’re using, because the tools used inward traditional spider web pattern are also the best tools for Growth-Driven Design.
To salve your squad from having to larn a novel tool, utilization the same tools your squad is already using in addition to feels comfortable with.

Why is it of import to receive got an integrated tool stack that pulls all user information into i centralized place?

With an integrated system, your squad tin dismiss utilization the centralized information to trigger novel actions to drive results faster.
Integrating your tools improves safety because your squad doesn’t demand to handle every bit many login passwords.
Having all your information inward i house decreases your costs past times reducing the position out of servers needed to store data.
It’s non of import to receive got an integrated tool stack.

When evaluating tools to integrate into a Growth-Driven Design tool stack, which of the next is NOT an of import functionality consideration?

It has deep integrations alongside other systems used to drive concern growth.
It promotes squad collaboration.
It helps your squad perform user research.
The CMS helps your squad create, manage, in addition to grow content.
It helps your squad apace in addition to easily plow insights into experiments.
It has direct information integrations into social networks to force social information into the database.

Your squad is evaluating dissimilar content administration systems (CMS). Which of the next questions should your squad members inquire themselves?

Does this CMS take away bottlenecks in addition to empower our non-technical squad members to accept action?
Is this CMS fast, secure from hackers, in addition to reliable?
Which CMS allows us to accept activity on information in addition to best supports our GDD efforts?
Is this the best CMS to aid us attain our goals in addition to drive concern growth?
All of the above

Fill inward the blank: You’re preparation a novel squad fellow member on the enquiry in addition to brainstorming process. Your teammate asks, “Why are the user questions the foremost pace inward the enquiry process?” You respond with, “Starting alongside creating user questions helps us _______.”

reach the position out of activity items nosotros implement inward that cycle
focus our enquiry efforts inward the right areas in addition to helps us create upward one's take heed the best enquiry methods to use
communicate expectations betwixt the users in addition to the stakeholders
create upward one's take heed which activity items nosotros should testify in addition to which ones should but move implemented without testing

Which tilt best describes when user enquiry is used during Growth-Driven Design?

User enquiry is primarily done when foremost kicking off a novel GDD engagement to improve sympathize your audience.
User enquiry is used throughout the entire GDD methodology, but it’s peculiarly mutual during the strategy stage in addition to the programme pace of the continuous improvement stage.
User enquiry is primarily done afterwards running an experiment that doesn’t perform similar you lot predicted.
User enquiry is primarily done during the launch pad stage when you’re testing various prototypes alongside actual customers.

True or false? Your strategist’s (or squad leader’s) role is to original the procedure of uncovering answers from your users in addition to turning those answers into items to create to drive value in addition to concern results.

True
False

Which of the next statements is NOT an illustration of a fourth dimension you lot demand to utilization qualitative research?

When you lot demand to dig deeper into a specific topic.
When you’re foremost starting out and/or lacking quantitative data.
When you lot demand to regain out “why” users are behaving a sure enough way.
When you lot demand to salve fourth dimension on enquiry to hitting a deadline.

Imagine you’re reviewing your website’s analytics in addition to notice a large percent of users exiting the site on the tertiary pace of your conversion funnel. The tertiary pace of the conversion funnel is the “product comparing page.” You desire to review the behaviors in addition to interactions each user has on that page exactly earlier they exit.

Which enquiry category would move best to utilization inward the scenario above?

Prototyping
Qualitative
Observational
Quantitative

What are the 3 high-level steps of the user enquiry process?

Perform research, develop user questions, create hypothesis.
Develop user questions, create prototype, run user testing.
Quantitative analysis, qualitative verification, experimentation validation.
Develop user questions, perform research, analyze in addition to study on findings.

When is quantitative enquiry a skilful alternative for your squad to use?

When you’re looking for trends.
When you lot desire to reckon how users interact alongside a novel prototype.
When you’re testing in addition to validating your experiments.
Influenza A virus subtype H5N1 in addition to C
All of the above

True or false? It’s mutual to reply a user enquiry past times conducting i type of research.

True
False

Which of the next technique(s) tin dismiss move used to growth speed in addition to lineament of the novel launch pad website?

Customizing your approach
Implementing sprint workshops
Effective content development
Stakeholder-driven brainstorming
Investing inward internal efficiencies
C in addition to D
A, B, C, in addition to E
All of the above

True or false? It’s impossible to create a launch pad website for a large, firm website.

True — they’re oftentimes besides large to arrive worthwhile to run Growth-Driven Design versus traditional spider web design.
True — complex functions similar multiple languages, ecommerce, forums, etc., arrive impossible to create a launch pad website.
False — it is possible. You’ll probable receive got to adapt your approach, in addition to it volition probable accept you lot longer to create your initial launch pad, but it volition nonetheless move quicker than if you lot built the website using traditional spider web design.
False — inward the strategy process, you’ll demand to convince stakeholders to cutting out the bulk of the website’s content in addition to create a modest website.

Imagine your boss asks you, “Why is it of import that nosotros launch the launch pad website quickly?” Which of the next statements is the best response?

“Launch pad websites are non compatible alongside our ecommerce website. It’s impossible for us to cutting downwards the position out of products nosotros sell. Therefore, nosotros should exercise traditional spider web pattern alongside optimization after.”
“The primary argue nosotros demand to launch apace is to allow our squad to shift focus from the website to other marketing activities. It’s mutual to pass besides much fourth dimension on the website in addition to forget virtually everything else.”
“Two reasons. First, the faster nosotros launch, the less risky assumptions are made. Once it’s live, nosotros tin dismiss start collecting information to inform our decisions. And second, the faster nosotros launch, the sooner we’ll start seeing a render on our investment. Remember, we’ll move on to create in addition to optimize the site afterwards it’s live.”
“Since we’re an firm website alongside lots of content that can’t move cut, we’re non able to create a launch pad website. Instead, it’s improve to follow traditional spider web pattern in addition to so run optimization after.”

True or false? It’s of import to code a marketer-friendly website.

True — this removes bottlenecks, allows your squad to motility faster, in addition to keeps developers edifice interesting projects versus spending their fourth dimension making modest updates.
True — marketers dearest to outpouring into the CSS in addition to API code to adapt in addition to improve the code the developers created.
False — the website has e'er been managed past times information technology in addition to they e'er force website improvements to the top of their piece of work list. There’s no argue to acquire marketers involved.
False — a CMS does non demand to arrive like shooting fish in a barrel for marketers to piece of work on the website, in addition to most developers loathe learning novel systems.

Imagine your squad launched a novel website 3 months ago, earlier you lot were hired. The website is performing well, but there’s nonetheless chance to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?

Growth-Driven Design is non a skilful fit because the website is already performing well. Growth-Driven Design is exclusively used when the website is performing poorly.
It’s best to start over from scratch in addition to create a create novel launch pad website using the “80/20” method. This way, you lot know everything on the website aligns alongside your vision.
Because you lot already receive got a website, you lot should skip the strategy in addition to launch pad stages in addition to motility straight to the continuous improvement stage. The foremost theme to utilization would move the industrial plant life theme.
Use the “refresh” method past times reviewing the strategy stage, auditing the existing website, developing the listing of required updates, in addition to moving into continuous improvement starting alongside your listing of required updates.

Fill inward the blank: Running a sprint workshop is fourth dimension consuming for the team, but it’s worth the fourth dimension investment because: ___________.

pulling everyone, including stakeholders, together for a focused fourth dimension menses ends upward saving fourth dimension past times avoiding ho-hum communication, distractions, in addition to blessing delays
you lot tin dismiss force on the collective cognition of a various group, which results inward improve ideas
having everyone together, including stakeholders, creates improve buy-in in addition to alignment across the company
All of the above

True or false? The exclusively way to speed upward the creation of a launch pad website is to cutting out the bulk of the content.

True — most of the content on a website is non critical to the success of the site, so it is improve to simplify in addition to delete it.
True — the exclusively way to ensure a quick launch is to take away all of the content except the most of import pages.
False — the 2nd way to speed upward the launch pad website is to boundary the stakeholders to exclusively i revision on all content in addition to designs.
False — cutting downwards the amount of content on the site is exclusively i of many options for speeding upward a launch pad website in addition to may non move the right selection for your specific website.

What is the divergence betwixt a launch pad website in addition to a traditional website?

The destination resultant is a fully built website for both. It’s the behind-the-scenes procedure involved inward the launch pad site that the companionship in addition to users don’t reckon that enables a faster launch.
None of the to a higher house accurately depict why it’s difficult to say the difference.
The launch pad is exclusively seen past times a modest grouping of users during the user testing process. The residue of the companionship in addition to users don’t reckon the website until you lot launch the total traditional site.
Influenza A virus subtype H5N1 launch pad in addition to a traditional website exercise aspect quite different. Launch pad websites are much smaller in addition to require a keen bargain of content to move removed or archived.

Which of the next is NOT a skilful way to speed upward the procedure of edifice a launch pad website?

Adopt the agile procedure to speed upward your internal efficiencies.
Prioritize the 20% of the want listing items that volition create 80% of the impact.
Build the site every bit apace every bit possible, regardless of quality.
Develop a streamlined procedure to focus fourth dimension where it volition create the most impact.

Which tilt best defines a launch pad website?

Influenza A virus subtype H5N1 fully built website that includes all of the ideas your squad in addition to stakeholders developed inward the strategy stage.
Influenza A virus subtype H5N1 website that is built apace past times removing the bulk of pages in addition to functionality. The resultant is a pared-down version of your onetime website.
An interactive epitome built inward PowerPoint that tin dismiss move used to assemble user feedback in addition to iterate on. Once the feedback is collected, the launch pad is turned into a total website.
Influenza A virus subtype H5N1 website that looks in addition to performs improve than the i you lot receive got today but is built apace in addition to is non a concluding product. Rather, your launch pad is the foundation you’ll create in addition to optimize from using data.

Why is it of import to focus on effective content development?

Content is the pith of your website in addition to is key to driving user behavior.
Content creation is oftentimes the biggest crusade inward delays during the redesign process.
Although squeamish to have, effective content evolution should non move a primary focus. It’s to a greater extent than of import to focus on making the website aspect improve than your competitors’ websites.
The concluding re-create is needed earlier the site tin dismiss move designed or developed. This is why content evolution is of import to start straight afterwards the GDD engagement kicks off.
Influenza A virus subtype H5N1 in addition to B
All of the above

Your squad in addition to the stakeholders are discussing where to run sprint workshops. In which parts of the GDD procedure is it mutual to run a sprint workshop?

During the user interviews, content creation, launch, in addition to start of the continuous improvement stage.
During the strategy kick-off, designs, sales squad presentation, in addition to the launch media press release.
During the strategy kick-off, want listing brainstorming, designs, in addition to novel site launch.
Sprint workshops are exclusively run during the strategy kick-off.

Fill inward the blanks: Influenza A virus subtype H5N1 sprint workshop is a _________ where _______ step(s) out of the day-to-day to collaborate in addition to develop a laid of _________ that volition move ________.

quarterly meeting, stakeholders, guiding principles, implemented on the website that quarter.
sporting event, your team, athletic events, used for team-building.
focused menses of time, the team, specific deliverables, tested on website users
week-long event, your users, website ideas, pitched to management.

When customizing your launch pad acceleration approach, which of the next possible acceleration methods should you lot NOT use?

Kickstart
Wise investor
All hands on deck
80/20
Launch in addition to expand

Who should take the team’s theme to focus on, in addition to when volition it move announced to the team?

Strategist, the quarterly summit
Strategist, the programme pace of the sprint cycle
Stakeholder, the quarterly summit
Stakeholder, the programme pace of the sprint cycle

True or false? It’s of import to leave of absence a sure enough percent of flex fourth dimension inward each sprint cycle for implementing updates, maintenance, or CEO-mandated items.

True
False

What is the goal of the "transfer" pace inward the sprint cycle?

To transfer onto a novel software platform that’s a improve fit for your needs.
To aid teams improve their efforts past times informing them of your user learnings, in addition to vice versa.
To regain complementary businesses in addition to transfer links betwixt websites to improve referral traffic in addition to SEO authority.
To transfer inactive users to the archive every bit they are no longer engaged alongside your marketing.

What is the goal of the “plan” pace inward the sprint cycle?

To create upward one's take heed the most impactful activity items to implement to acquire closer to the electrical current focus metric goal.
To reverberate on the previous cycle.
To pattern in addition to develop novel features for the website.
To acquire human face upward fourth dimension alongside the squad in addition to the stakeholders.

What is the goal of the "learn" pace inward the sprint cycle?

To interview 5 users to reply questions virtually their challenges.
To create recommendations to other teams on how to best solve the user’s challenges.
To reverberate on your experiments to gain a deeper agreement of your users so you lot tin dismiss create smarter decisions in addition to drive to a greater extent than value inward the side past times side sprint cycle.
To learn users virtually your products in addition to services so they tin dismiss larn the benefits of them.

Imagine piece planning your yearly budget, your CEO asks you, “We receive got many people asking for funding. Why should nosotros invest inward continuous improvement? Can’t nosotros exactly halt at the launch pad website?” What is the best response?

“The continuous improvement of our website is an investment inward driving fifty-fifty to a greater extent than value to our users in addition to improve results for the company. In a 2017 spider web pattern way survey, it was found that running GDD resulted inward 16.9% to a greater extent than leads in addition to 11.2% to a greater extent than revenue vi months afterwards launch!”
“Continuous improvement is of import to maintain the website upward to appointment in addition to avoid our site beingness hacked. However, our squad doesn’t receive got to handle it. We could hire an intern to handle the website in addition to instead invest inward other marketing activities.”
“The continuous improvement of our website is of import because the companionship is e'er launching novel products in addition to presently the website volition move out of date. If nosotros receive got budget to maintain the existing content upward to date, both customers in addition to sales reps volition move happy.”
“Investing inward continuous improvement ensures that the website volition e'er aspect beautiful in addition to seat us good against competitors when leads are doing research.”

How exercise you lot prioritize which want listing items to piece of work on?

By putting whatever stakeholder or CEO requests at the top in addition to pushing everything else until you lot receive got to a greater extent than time.
Influenza A virus subtype H5N1 combination of highest affect score, lowest seek required to build, in addition to urgency to implement.
By selecting the activity items based on which squad members receive got the capacity to consummate them.
By selecting activity items that are the quickest for your squad to implement.

How many sprint cycles should you lot run on each focus area?

The private sprint cycles are non connected to the surgical operation roadmap inward whatever way.
Run a maximum of 10 sprint cycles during each i of the focus areas.
Run a minimum of 3 sprint cycles during each i of the focus areas.
You should run every bit many sprint cycles every bit it takes to range the predetermined focus metric goal of that focus area.

How many activity items should you lot aim to consummate inward each sprint cycle?

Start at the top of the prioritized want listing in addition to select every bit many activity items every bit you lot tin dismiss consummate based on the seek required past times each item in addition to the team’s capacity.
The position out of activity items you lot consummate volition depend on how busy you lot are alongside other work. The slower you lot are, the to a greater extent than activity items you lot tin dismiss complete.
First consummate whatever items your CEO mandates. Then utilization the remaining fourth dimension to consummate whatever activity items, updates, or maintenance items.
The full general dominion is to consummate a minimum of 5 activity items per sprint to move on the momentum.

Fill inward the blank: The continuous improvement stage is a repeatable, _____ procedure for the squad to continuously collect ______, create _______, in addition to generate to a greater extent than momentum every bit they go.

agile, stakeholder feedback, create novel pages
agile, existent user data, high-impact items
fast-moving, data, novel activity items
waterfall, in addition to analyze, novel items

While going through the sprint cycles, where should your squad focus all their fourth dimension in addition to energy?

Improving the focus expanse selected past times the strategist at the kickoff of the cycle.
Filling out the fundamental assumptions chart.
Developing high-quality photos in addition to videos.
Talking to stakeholders virtually what to create next.

True or false? A/B or split upward testing is the exclusively way to validate your hypothesis.

True
False

Which tilt best describes why it’s of import to run experiments to testify the activity items your squad is building?

Running experiments is exclusively of import i time you lot laid the “optimize” theme in addition to your squad is trying to improve your existing content.
Running experiments is of import to maintain your squad busy on documentation in addition to critical thinking.
Running experiments is of import for having a structured way to larn virtually your users in addition to how the concern tin dismiss interact alongside them.
Running experiments is of import to move able to study every unmarried activity your squad implemented to management.

Imagine you’re trying to educate your squad on the website surgical operation roadmap. How would you lot best depict what a “theme” is?

Influenza A virus subtype H5N1 procedure used to audit the existing website in addition to regain dissimilar search engine optimization opportunities.
Influenza A virus subtype H5N1 directional mindset the squad should utilization to intend through edifice in addition to optimizing the website. It’s used to aid direct in addition to focus the team.
The branding in addition to styling of the novel website, which is oftentimes compared to competitors’ websites.
Influenza A virus subtype H5N1 procedure that dictates the capacity in addition to speed the squad uses to execute activity items during sprint cycles.

Select the Definition that best describes the “establish” theme.

The completion of the pith strategy documents, such every bit the fundamental assumptions in addition to the journeying map.
The organisation of the initial Growth-Driven Design team, the setup of your initial tool set, in addition to the creation of your foremost quarterly gameplan.
The procedure of internal marketing inside your companionship to showcase the novel website in addition to the affect it’s having.
The pith foundational activities you lot demand to exercise i time you’ve built something new.

The website surgical operation roadmap is a framework structured into a determination tree alongside 3 levels. In what club are the 3 tree levels?

Focus area, tactics, focus metric
Theme, focus area, tactics
Theme, focus area, experiments
Theme, tactics, focus area

What is the divergence betwixt Growth-Driven Design in addition to conversion charge per unit of measurement optimization (CRO)?

Growth-Driven Design is a way of thinking, in addition to conversion charge per unit of measurement optimization is the step-by-step procedure of putting that thinking into action.
Conversion charge per unit of measurement optimization is exclusively virtually optimizing your existing website pages, whereas Growth-Driven Design is exclusively virtually edifice novel pages onto the website.
Conversion charge per unit of measurement optimization efforts are exactly i slice of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology.
Growth-Driven Design primarily focus on uncovering what to build, whereas conversion charge per unit of measurement optimization is primarily focused on testing the effectiveness of what you lot build.

Imagine your launch pad website is at nowadays live, in addition to you’re moving into the continuous improvement stage. Which of the next frameworks provides focus to the team, sets clear expectations, in addition to helps rail in addition to mensurate progress?

The stakeholder mapping document
The website surgical operation roadmap
Fundamental assumptions
The journeying map

Which focus expanse is oftentimes worked on straight afterwards your novel launch pad website goes live?

Usability. You ensure the website is intuitive, inviting, in addition to like shooting fish in a barrel to utilization to aid users solve problems.
Conversion charge per unit of measurement optimization (CRO). You eliminate the friction points in addition to cut the position out of steps inward your conversion funnel.
Personalization. You render a hyper-relevant experience for each user to ensure they acquire the perfect experience for their needs.
Harvest. You create high-impact items that are like shooting fish in a barrel in addition to quick to accomplish.

Each focus expanse has a specific focus metric associated alongside it. Which of the next best describes what a focus metric is?

Influenza A virus subtype H5N1 unmarried metric that provides focus for ideation in addition to prioritization piece also serving every bit a direct mensurate of the progress you lot create toward the electrical current goal.
Another hollo for concern revenue.
The metric your squad should non focus on because it’s distracting in addition to pulls away from to a greater extent than of import metrics.
Influenza A virus subtype H5N1 unmarried metric that’s used to demo progress throughout the entire engagement, from the start of the strategy to the destination of the continuous improvement phase.
None of the above.

What is the website surgical operation roadmap?

Influenza A virus subtype H5N1 step-by-step guide for auditing in addition to identifying improvements on your website.
Influenza A virus subtype H5N1 milestone-based approach for determining when to create novel pages or sections onto the website.
Influenza A virus subtype H5N1 framework used past times the stakeholders to create upward one's take heed when they should redesign a novel website versus move on to optimize an existing website.
Influenza A virus subtype H5N1 framework used past times the strategist when they’re planning during the continuous improvement stage.

True or false? The 2 primary focus areas of the “optimize” theme are conversion charge per unit of measurement optimization in addition to personalization.

True
False

Why is the “value” focus expanse of import to consummate early afterwards launching a novel launch pad or website initiative?

It’s a misconception that the value pace must move completed early on. It’s truly improve to implement the value focus expanse every bit belatedly every bit possible inward the process.
The value focus expanse should move implemented instantly afterwards launching a novel website production to ensure your stakeholders reckon value inward your GDD efforts in addition to move on to fund your team.
The value focus expanse should move implemented instantly afterwards launching the novel website to ensure the concern is capturing every bit many leads every bit possible, hence maximizing the value of the website to the business.
If you lot don’t foremost validate that the solution you lot built does, in-fact, solve users’ hurting points in addition to render value, your squad mightiness waste matter fourth dimension optimizing something users don’t aid virtually inward the foremost place.

Why is the “expand” theme of import to consider when thinking of the website every bit a tool for company-wide growth?

To boost organic SEO traffic, your squad must expand the position out of pages to include a page focused at every unmarried manufacture topic in addition to keyword. You tin dismiss so funnel the novel traffic to dissimilar departments to aid them gain exposure to the website visitors.
It’s like shooting fish in a barrel to intend of the website every bit a tool for the marketing squad to acquire novel leads, but the website is a tool that the entire companionship tin dismiss utilization to attain their goals in addition to render value across the user’s journey.
The “expand” theme does non refer to company-wide growth; rather, it refers to expanding the focus of the website to include novel personas that were non discovered inward the strategy stage.
Once you’ve launched the initial website, expanding your efforts to also include paid marketing is key to continuing growth.

What is the recommended minimum position out of months to rest on a particular theme?

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Six
None of these are correct

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