Google Adwords Fundamentals Assessment Examination Answers 2018

The Google Adwords Fundamentals Exam Answers covers basic together with intermediate concepts, including the benefits of online advertising together with AdWords, together with best practices for managing together with optimizing AdWords campaigns.

Google Adwords Fundamentals Exam Answers
The evidence is 120 minutes
The evidence have got 100 questions
The passing score of the evidence is 80%.
The certification is validity menses of 12 months

 

The Exam contains 65 questions. You have got xc minutes to reply them. But at that spot are 128 possible dissimilar questions you lot could acquire during AdWords Fundamentals Assessment Exam. This agency that every fourth dimension you lot accept an exam, you lot randomly acquire 65 questions out of 128.

 

Get Certified in AdWords Fundamentals NOW!!!

 

 

Mary's have consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Change the advertizing delivery method from "Accelerated" to "Standard"
Segment her have surgery yesteryear fourth dimension of day
Change the advertizing delivery method from "Standard" to "Accelerated"
Increase her daily budget

Your client gets to a greater extent than conversions from ads that appear to people inward Tokyo. What actions should you lot accept to effort together with increment the publish of conversions for this client?

Use a location bid adjustment to increment bids for customers inward Tokyo
Create a separate advertizing grouping to target ads together with bids for Tokyo
Use the user location persuasion to empathize if people who click your ads are located inward Tokyo
Refine where your ads present yesteryear adding the keyword "Tokyo"

Tom wants to promote his windshield repair company’s emergency service yesteryear reaching people when they’re searching for help. Which have type is a expert fit?

“Search Network”
"Search Network alongside Display Opt-in”
“Shopping”
“Display Network”

Data for your client shows that to a greater extent than estimated total conversions are coming from mobile devices versus computers together with tablets. How tin you lot run this information to optimize your client's bidding strategy?

Use target search page location to aid acquire your client's ads to the top of mobile search page results
Set a mobile bid adjustment to increment bids for searches on mobile devices
Set a mobile bid adjustment to decrease bids for searches on computers together with tablets
Use enhanced cost-per-click (ECPC) to increment bids that are probable to resultant inward conversions from mobile devices

You desire to generate leads alongside your AdWords have yesteryear encouraging people to create total out an involvement shape on your website. What do you lot demand to know to mensurate render on investment (ROI) for this campaign?

How much you've spent on the have compared to the value of leads generated
You can't calculate render on investment for campaigns that are focused on online leads
The percent of budget spent compared to how many forms were completed
The publish of clicks your advertizing received divided yesteryear the publish of times it showed

When reviewing the Search terms study for 1 of your client's campaigns, you lot notice several terms that aren't relevant to what they're advertising. How tin you lot run this information when refining the campaign's keywords?

Add the terms every bit exact fit keywords
Add the terms every bit phrase fit keywords
Add the terms every bit negative keywords
Add the terms every bit keywords

What study tin aid you lot seat opportunities to improve your keywords together with ads?

Paid & organic report
Auction insights report
Search terms report
Time division report

Caleb owns a music store together with is creating an advertizing grouping for musical musical instrument rentals. What would live the most appropriate landing page for his ad?

Influenza A virus subtype H5N1 page alongside information on musical instrument rentals together with a contact form
His homepage, alongside links to musical instrument sales, rentals, together with music lessons
Influenza A virus subtype H5N1 page alongside information on music lessons together with a contact form
Influenza A virus subtype H5N1 page alongside a broad alternative of instruments for sale

You sell autographed sports memorabilia together with desire to attain people interested inward sports. What's 1 do goodness of promoting your products alongside an Ads inward Mobile Apps have on the Display Network?

It lets people who view your advertizing acquire directions to your store on Google Maps
It allows you lot to present your advertizing on app categories that you lot choose
It encourages people using mobile devices to install your app
It directs people to your online store to buy your products

Your client noticed that his advertizing was disapproved for editorial reasons. Why is it of import for him to empathize together with abide yesteryear Google’s advertising policies?

AdWords policies tin aid spider web user distinguish betwixt ads together with search results
AdWords policies tin aid ensure ads are useful, varied, relevant, together with rubber for spider web users
AdWords policies tin continue disapproved ads together with websites out of organic search results
AdWords policies tin aid continue advertizing costs depression together with affordable for advertisers

What happens when a have consistently meets its average daily budget?

Average cost-per-click (CPC) bids volition live lowered
Your budget is automatically adjusted
Ads inward that have volition present less often than they could
Ads inward that have volition halt showing for the repose of the billing cycle

When creating a keyword listing using broad match, why should you lot acquire out out misspellings together with plural forms of keywords?

AdWords alone shows an advertizing for keywords alongside proper spelling together with plural forms
Your keyword listing would live disapproved based on Google's advertising policies
AdWords tin automatically include these variations for you
Broad fit includes the exact words together with phrases a user searches for

Which is a do goodness of advertising online alongside Google AdWords?

Advertisers tin pick out how much they pass together with alone pay when someone clicks their ad
Advertisers tin pick out how many times their advertizing should present during the day
Advertisers pay the same amount every fourth dimension someone clicks their ad
Advertisers tin pay to e'er present their advertizing higher upwards the organic search results

How are manual extensions dissimilar from automatic extensions?

Manual extensions require you lot to create total out additional information. Automatic extensions do not.
There is alone 1 type of manual extension but many types of automatic extensions
Manual extensions terms to a greater extent than than automatic extensions
Automatic extensions require setup. Manual extensions do not.

Julian wants to attain potential customers based on the type of device they're using, but he doesn't know how his have performs on dissimilar devices. How tin Julian abide by meaningful information that volition aid him create upwards one's heed which devices to target?

Create multiple advertizing groups that target dissimilar devices, together with monitor the results
Set upwards an experiment to evidence which device he should target
Create multiple campaigns that target dissimilar devices, together with monitor the results
Segment his have statistics yesteryear device

Which 2 metrics aid present you lot how many people constitute your advertizing compelling plenty to truly click on it together with see your website? (Choose 2)

Search terms
Clicks
Clickthrough charge per unit of measurement (CTR)
Impressions

Let's tell your cost-per-click is $0.05 on average together with you lot desire around 200 clicks per day. What should you lot laid every bit your daily budget?

$2.50
$5
$10
$25

When people search for your client's spotter repair business, they run really specific terms similar "vintage spotter repairs". To present your ads for these searches, you'll desire to use:

Negative fit keywords
Broad fit keywords
Exact fit keywords
Phrase fit keywords

You would pick out to advertise on the Search Network if you lot wanted to:

attain customers browsing websites related to your business
attain customers piece they're searching for your products or services
pick out the types of websites where you lot desire your ads tos how
pick out from a attain of advertizing formats, similar video together with icon ads

Using the paid & organic study for her go website, Karen noticed a relatively high organic clicks/query charge per unit of measurement for the search query “Hawaii vacations." What does this mean?

Karen's ads often present below her organic results for the search query
People who view Karen's site inward relevant organic search results often click through to her site
Karen's ads don't often present for the search query
Karen's average organic seat is higher than other advertisers', but her average advertizing seat is lower than other advertisers'

Donna sells t–shirts featuring vintage album covers. She wants people searching for odd t–shirts to abide by her website, but she also thinks people interested inward music powerfulness create a purchase. What have type would you lot recommend?

“Search Network”
“Video”
“Search Network alongside Display Opt-in”
“Display Network”

Nadia manages a local gym together with is running an advertizing to drive to a greater extent than costless trial memberships. What could she include inward her advertizing text?

Influenza A virus subtype H5N1 prominent headline similar "TRIAL MEMBERSHIPS AVAILABLE"
Influenza A virus subtype H5N1 call-to-action similar "Visit our gym now"
Influenza A virus subtype H5N1 advertisement similar "20% off fitness classes"
Influenza A virus subtype H5N1 call-to-action similar "Sign upwards for a costless trial"

Target cost-per-acquisition (CPA) bidding tin aid drive conversions yesteryear using your conversion history and:

cost-per-acquisition (CPA) goals to present the optimal advertizing when a conversion is to a greater extent than likely
cost-per-click (CPC) goals to present the optimal advertizing when a conversion is to a greater extent than likely
cost-per-click (CPC) goals to lift your bid when a conversion is to a greater extent than likely
cost-per-acquisition (CPA) goals to lift your bid when a conversion is to a greater extent than likely

When reviewing your client's Search Network campaign, you lot notice that an advertizing inward 1 of the advertizing groups has a lower average position. Which automated bid strategy should you lot run to aid improve the seat of these ads?

Maximize clicks
Enhance cost-per-click (CPC)
Target render on advertizing pass (ROAS)
Target search page location

Laura runs an online store alongside a large inventory of children's toys together with games. Which advertizing format would you lot run for Laura's have to attain people interested inward purchasing children's games?

App advertisement ads
Shopping ads
Image ads
Sitelink extensions

All other things beingness equal, if you've laid a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, together with if the adjacent most competitive bid is USD $0.50 for the same advertizing position, what is the actual amount you'd pay for that click?

$0.51
$1
$1.01
$0.5

Every fourth dimension your advertizing is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

the daily budget you've set
your historical conversion rate
the expected touching on of extensions together with other advertizing formats
the search ranking of your website

Which advertizing extension would you lot run for an advertiser who has a chain of local restaurants?

Seller ratings
Location extensions
Previous see extensions
Sitelink extensions

An advertiser should grouping their campaigns by:

type of production or service
publish of keywords
maximum cost-per-click (CPC) bids
publish of advertizing groups per campaign

What bidding strategy should Tracy, a pizzeria owner, run to acquire to a greater extent than people to telephone telephone her business?

Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-view (CPV)
Cost-per-click (CPC)

Your client wants to increment the publish of people visiting his website. When analyzing the information for his Search campaign, which metric do you lot most desire to improve?

Clickthrough charge per unit of measurement (CTR)
Converted clicks
Impressions
Conversion rate

How much are you lot charged for a click on your AdWords ad?

You're charged $0.01 for every click.
You're charged alone the minimum amount needed to hold your ad's position.
You're charged the total amount you lot bid.
You're charged 10 cents to a greater extent than than the adjacent highest bid.

When creating text ads to advertise a client's small-scale chain of Italian restaurants, what should you lot include inward the advertizing text to acquire inward compelling to potential customers?

Include call–to–actions, such every bit "Find the nearest location"
Information most Italian nutrient inward the description
Use the same headline together with description every bit other advertisers
An exclamation dot inward the display URL

What's 1 of the principal benefits of using advertizing extensions?

Extensions increment your attain yesteryear showing your advertizing on to a greater extent than advertising networks
Extensions ensure a higher clickthrough charge per unit of measurement (CTR) because they create your advertizing to a greater extent than prominent
Extensions supply additional information to create your ads to a greater extent than relevant to customers
Extensions are automated together with thence you lot don't have got to create your ads

When edifice a keyword listing for a Display Network campaign, you lot should do which of the following:

Use Display Campaign Optimizer to seat novel keywords
Only include exact fit keywords
Only run Keyword Planner to seat novel keywords
Include keywords that are related to the websites your customers visit

Advertising on TV, print, together with radio typically requires a predetermined budget. What key departure alongside online advertising campaigns allow advertisers to invest alongside to a greater extent than flexibility?

AdWords budgets tin alone live laid 1 time annually together with require a fixed commitment
Online campaigns are highly measurable together with tin often automate a positive ROI. It tin live strategic to capture all traffic without a predetermined budget every bit long every bit ROI is positive
Online campaigns generate clicks, whereas other channels generate exposure
Budgets cannot live applied to online campaigns due to constant changes inward traffic

Susan's Sporting Goods sells a diversity of sports equipment together with clothing. How should Susan laid upwards her AdWords account?

Create 2 accounts: 1 for equipment together with 1 for clothing. Within the equipment account, create a have for basketballs together with lawn tennis rackets. Within the have on account, create a have for jerseys together with baseball game hats.
Create an job organisation human relationship for each production Susan's Sporting Goods sells. In each account, create a unmarried advertizing grouping for all equipment together with have on products.
Create 1 job organisation human relationship for Susan's Sporting Goods. Create 2 campaigns: 1 for equipment together with 1 for clothing. Within the equipment campaign, create advertizing groups for basketballs together with lawn tennis rackets. Within the have on campaign, create advertizing groups for jerseys together with baseball game hats.
Create 1 job organisation human relationship for Susan's sporting goods. Create 1 have for both equipment together with clothing. Create 1 advertizing grouping that includes basketballs, lawn tennis rackets, jerseys, together with baseball game hats.

Your client wants to present ads to people who’ve visited her website before. Which AdWords characteristic would you lot recommend she use?

Dynamic Search Ads
Ecommerce tracking
Remarketing
Conversion tracking

How should an advertiser alongside stores inward both Republic of Republic of India together with FRG laid upwards an AdWords job organisation human relationship to target users inward these dissimilar locations?"

Create 2 separate accounts, 1 for each of these locations.
Create 2 separate campaigns, each targeting 1 of these locations.
Create 2 separate advertizing groups, each targeting 1 of these locations.
None of the above. AdWords can't target users inward specific locations.

What changes tin you lot create to the Display Network have of a client who wants to drive awareness of her natural beauty brand?

Increase the daily budget together with add together text ads alongside clear call-to-actions similar "Buy now"
Use a balanced combination of broad-, exact-, together with phrase-matched keywords
Add affinity audiences targeting people interested inward light-green living together with beauty
Target large metropolitan areas where people are to a greater extent than probable to encounter her product

Which strategy should Giorgio run to increment the publish of relevant clicks from his Search Network campaign?

Broaden his keyword listing for ads alongside the lowest clickthrough charge per unit of measurement (CTR)
Add novel relevant keywords together with take keywords alongside depression clickthrough charge per unit of measurement (CTR)
Increase bids for ads alongside the lowest average seat together with clickthrough charge per unit of measurement (CTR)
Increase bids on relevant keywords alongside depression clicks together with clickthrough charge per unit of measurement (CTR)

What is the Google Network?

The term that embodies all of the places where your AdWords advertizing tin appear.
Influenza A virus subtype H5N1 network of partner websites that volition present your AdWords ad.
Influenza A virus subtype H5N1 network of hardware devices, including chromebooks together with android phones where your AdWords advertizing tin appear.
The collective term for Google's professional person back upwards staff that tin reply your AdWords questions 24/7.

In social club to appeal to customers on mobile devices, it's of import to:

Send users to a video-based landing page
Send users to a mobile–friendly landing page
Avoid using advertizing extensions
include your telephone publish every bit your display URL

Which targeting alternative tin aid you lot attain people who've previously visited your website?

Interest category targeting
Demographic targeting
Device targeting
Remarketing

You would pick out to advertise on the Display Network if you lot wanted to:

present ads to people on non-Google search sites
present ads on Google Maps
present ads on websites related to your business
present ads on Google Shopping

Maria noticed concluding calendar month that her advertizing often showed upwards beside a competitor's advertizing for the same search terms. How tin Maria empathize how her surgery compares to that of other advertisers?

Use the Search terms study to view the terms people were searching for when her advertizing was shown.
Use the paid & organic study to view how often her website pages are showing inward Google’s costless organic search results.
Track the clicks together with clickthrough charge per unit of measurement (CTR) of her advertizing campaign.
Use the Auction insights study to present how often her ads rank higher inward search results than those of other advertisers. "

Which of the next items is non a element of Quality Score?

Landing page experience
Maximum cost–per–click (max. CPC) bid
Ad relevance
Expected clickthrough charge per unit of measurement (CTR)

Conversion Tracking helps you lot improve the render on investment (ROI) from your online advertising because it:

measures trends relating to the search terms people have got used earlier seeing your ad
focuses on getting customers to consummate an online purchase
shows you lot which ads Pb to client actions that have got value for your business
automatically gives you lot personal details most the people who convert

You tin run audience targeting to present your ads to:

specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests
specific groups of people, based on their location

If you'd similar your ads to present on sure as shooting sites across the Internet, you lot tin add together these websites as:

Placements
Audiences
Keywords
Topics

An advertiser wants to display a text advertizing that includes extra details similar the business's location together with telephone number. Which advertizing format should the advertiser use?

Video ads
Ads alongside extensions
Shopping ads
Image ads

Each have inward your AdWords job organisation human relationship should have got a single:

maximum cost-per-click (max. CPC) bid
landing page
job organisation goal
advertizing group

Your go agency client is running a really targeted have to attain people who are visiting Paris on opor-garai together with don't alive inward France. What would live an effective way to target this client's customers?

Create a have alongside ads together with keywords written inward French
Create a have targeting Paris together with languages other than French
Create a have targeting French together with regions other than Paris
Create a keyword listing alongside the exact fit keyword "Paris" together with negative keyword "France"

While instruction a novel job organisation human relationship managing director how to construct a Search campaign, you lot tell her that she should grouping similar keywords together inward an advertizing grouping because it volition allow her to:

create a dissimilar advertizing for each keyword
create multiple ads for each keyword
alone create 1 advertizing that's relevant to all keywords
create ads that are relevant to all keywords

 

What is the do goodness of having multiple ads inward an advertizing group?

Ads are alone eligible to present advertizing extensions if there's to a greater extent than than 1 advertizing inward that advertizing group
Ads are alone eligible to present at the top of the page if there's to a greater extent than than 1 advertizing inward that advertizing group
When using optimize for clicks, AdWords volition automatically rotate your ads together with give the best performing ones a ameliorate hazard of showing to a greater extent than often
AdWords volition automatically fit each advertizing to the keywords it's most relevant to

Which client would you lot suggest to run radius targeting?

Luis, whose e-commerce job organisation delivers nationwide
Denise, whose service tin attain customers inside xxx miles
Christopher, who wants to promote his novel production inward select cities
Mabel, who wants to exclude her ads from sure as shooting cities

Your client’s have is getting a lot of clicks, but the conversion charge per unit of measurement is low. Which approach could aid improve your client’s conversion rate?

Make sure as shooting the landing page is closely related to the ad
Increase the average daily budget for the campaign
Broaden the listing of keywords to attain to a greater extent than potential customers
Increase the cost-per-click (CPC) bid for low-performing keywords

 

Your client noticed concluding calendar month that his advertizing often showed upwards beside some other advertiser’s advertizing for the same search terms. How tin you lot aid your client empathize how he is performing compared to other advertisers?

Use the Auction insights study to present how often his ads rank higher inward search results than those of other advertisers
Use the top movers study which campaigns have got seen the biggest alter inward clicks since concluding month
Use the paid & organic study to present when his website appears inward organic search, alongside no associated ads
Use the Search term study to present which search terms Pb to the most clicks on his ads

On the Display Network, your advertizing is eligible to present on a webpage if your:

keywords fit that webpage's content
advertizing text matches that webpage's content
landing page matches that webpage's content
website matches that webpage's content

An advertiser wants to increment the Quality Score of a low–performing keyword. Which approach would you lot recommend?

Delete the keyword together with run Keyword Planner to abide by to a greater extent than relevant keywords
Delete the keyword together with add together a synonym of the keyword to the campaign
Set an advertizing grouping bid adjustment of +20% for that keyword
Modify the advertizing associated alongside that keyword to straight to a highly-relevant landing page

Which of these metrics is specially of import to clients who are running a branding campaign?

Clickthrough charge per unit of measurement (CTR)
Average cost-per-click (avg. CPC)
Impressions
Phone telephone telephone conversions

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should live most of import for this advertiser when deciding keyword bids?

The turn a profit derived from a paid click
The bids of the adjacent closest advertiser
The average turn a profit per conversion
The Quality Score of the keyword

An advertiser wants to target people on the Search Network who have got previously visited their website. What should they do?

They should run location targeting
They should run device targeting
They should run placement targeting
They should create remarketing lists for search ads

Research for a client who owns used machine dealerships shows that people who see his website also see sure as shooting pop machine blogs. Which targeting method would you lot run to attain these people?

Remarketing
Keywords
Topics
Placements

Your advertizing tin present to a potential customers when your targeted linguistic communication matches:

the customer's browser setting
the customer's Google interface linguistic communication setting
the linguistic communication of websites a user visits most often
the customer's operating arrangement language

What is the recommended adjacent stair if you lot noticed from the Search terms study that sure as shooting search terms are leading to a high publish of clicks on your ads?

Add search terms that are non leading to many clicks every bit negative keywords
Add sitelinks to your ads to create them fifty-fifty to a greater extent than prominent
Make sure as shooting all of these search terms are included every bit keywords, regardless of relevance
Make sure as shooting relevant search terms are keywords together with adjust your bid or advertizing text for these keywords

When setting upwards a Search Network have for a client, you lot desire her advertizing to acquire every bit many clicks every bit possible inside her budget. Which bid strategy should you lot run to attain this goal?

Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Maximize Clicks
Manual cost-per-click (CPC)

Higher Quality Scores typically resultant in:

lower costs only
ameliorate advertizing positions only
lower costs together with ameliorate advertizing positions
higher costs together with ameliorate advertizing positions

 

How are negative keywords dissimilar from other keywords?

They tin increment your costs.
They preclude your advertizing from showing for search terms that you lot don't want.
They create your advertizing appear for search terms that you lot don't want.
They tin alone live used for ads on the Display Network.

 

Data shows that the audience for a client's running shoe store is women ages 35 to 50. How tin you lot optimize this client's Display Network have based on your research?

Set upwards a remarketing listing to present ads to women who have got previously visited your client's website
Increase cost-per-click (CPC) bids together with experiment alongside variations of advertizing text that includes running tips
Use frequency capping to bound the publish of times men ages xl to 65 view your client's ads
Add demographic together with historic menses targeting to present ads to people inward this audience

 

Clyde wants to lift the profile of his trip the low-cal fantastic school. Influenza A virus subtype H5N1 “Display Network only” have tin aid him:

present ads when someone searches for trip the low-cal fantastic classes
fit his advertizing text to what people are searching
pick the most pop keywords for his campaign
present ads on trip the low-cal fantastic websites together with YouTube videos

A criterion AdWords text advertizing is made upwards of:

display URL together with description text
headline text, image, together with description text
headline text together with description text
headline text, a display URL, together with description text

How are rich media ads dissimilar from other advertizing formats?

They are displayed on the Search Network
They are a type of text ad
They are static icon ads
They are ads alongside animation or other types of motion

Which have type would an advertiser run to target users searching on Google.com?

"Search Network alongside Display opt-in"
“Display Network”
Search Network
Video campaign

Why would an advertiser run sitelinks?

To permit customers click a push to telephone telephone the business
To showcase client reviews alongside high-quality survey data
To present a link that sends people to the app store or starts downloading an app
To give customers quick access to multiple pages of an advertiser's website

An e-commerce client wants her have to live to a greater extent than profitable. After calculating this client’s total profits from AdWords, what tin you lot do to start maximizing results for profit?

Test dissimilar cost-per-click (CPC) bids
Test alone 1 version of your advertizing text
Lower the cost-per-click (CPC) bids together with increment the budget
Delete keywords that are generating the most clicks

Which bid strategy should Sara run if her finish is to acquire to a greater extent than people to telephone telephone her local catering business?

Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)
Cost-per-acquisition (CPA)

Your client's have is consistently coming together its average daily budget. What should you lot do to maximize your client's budget throughout all hours of the day?

Increase the maximum cost-per-click (CPC) bid
Change the advertizing delivery method from "Accelerated" to "Standard"
Lower the daily budget amount
Pause the have to halt showing ads together with accruing costs

Which is a do goodness of advertising online?

Reach people who are probable interested inward what you're advertising
Automatically collect information most potential customers
Increase your seat inward organic search results
Make coin yesteryear showing ads on your website

You would suggest a client that's launching a novel production describe to advertise on the Display Network because she can:

attain people who are interested inward similar products
run text ads that encourage people to telephone telephone her business
run text ads that encourage people to see her website
attain people who are searching for her products

Sally's Spice Store sells a diversity of spices together with salubrious cooking ingredients. Which targeting method should Sally pick out if she wants her ads to present on websites that focus on health, wellness, together with home-cooking?

Interest category targeting
Topic targeting
Location targeting
Placement targeting

You tin run Keyword Planner to identify:

the publish of negative keywords you lot should add
the amount of traffic potential keywords powerfulness get
which text ads are performing best based on your keywords
webpages where your advertizing tin appear based on your keywords

A conversion is:

By Definition when someone makes a buy afterwards clicking on your ad
When someone reaches your landing page afterwards clicking your advertizing or video
Any interaction alongside your advertizing that tin live measured, similar watching a video for a sure as shooting length of time
An activity defined every bit valuable to your job organisation that someone takes afterwards clicking on your ad

An advertiser wants to create ads that target potential customers inward California. Which targeting method should this advertiser run to target these customers?

Keyword targeting
Device targeting
Audience targeting
Location targeting

Blake is focused on branding together with is to a greater extent than interested inward his ads beingness viewed than inward generating clicks. Which of these features would non live a expert fit for him?

Reach together with frequency data
Cost-per-thousand-impressions (CPM) bidding
Call extensions
Placement targeting

What's 1 do goodness of creating multiple advertizing groups?

You tin laid dissimilar budgets for each advertizing group?
You tin recess upwards keywords together with ads into related themes
You tin target specified advertizing groups into diverse Google networks
You tin recess specific keywords if they're non performing well

Google Analytics tin aid you lot larn to a greater extent than most the demeanour of your client's customers because it shows you lot how:

they perceive her products
probable they are to go a regular customer
they interact alongside her website
probable they are to click her ads

Why should you lot link your client’s AdWords job organisation human relationship to Search Console?

See how your ads performed when triggered yesteryear actual searches
See how often your ads rank higher inward search results than those of other advertisers
See if people attain your client's website via ads or organic search results
See which campaigns have got the biggest changes inward clicks, costs, together with conversions

Anne–Marie’s job organisation finish is to generate online sales of her handmade purses. Her AdWords costs are $100 per calendar week together with she wants to know if her advertising investment is paying off. What additional information do you lot demand inward social club to calculate her render on investment (ROI)?

Number of clicks on her ads together with costs to make her purses
How many times her ads have got been viewed together with clicked on
Number of clicks on her ads together with revenue they generated
Costs to make her purses together with revenue generated from her ads

What happens every bit a resultant of a search have consistently coming together its daily budget?

Accelerated advertizing delivery
Higher average cost-per-clicks (CPCs)
Fewer sites targeted at once
Missed potential advertizing impressions

 

What does a high Quality Score indicate?

Your advertizing together with landing page are relevant together with useful to a viewer.
Your bid is high plenty to have got your advertizing displayed.
You have got been an AdWords user for a long time.
Your advertizing relevance together with landing page are below average.

When someone clicks your ad, the actual amount you're charged volition be:

The minimum needed to concur your advertizing seat or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to concur your advertizing seat but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to concur your advertizing seat but never to a greater extent than than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to concur your advertizing position, nether the maximum cost–per–click (max. CPC) limit

Belinda’s boutique only started carrying three novel designer labels. She wants to present an icon advertizing announcing the novel collections to people who are browsing websites most designer clothing. Which have type is a expert fit?

“Display Network”
"Shopping"
“Search Network”
“Search Network alongside Display opt-in”

Why powerfulness you lot run the “Search Network campaigns alongside Display opt-in” have type?

Your video ads tin run on the Search Network
You tin run 1 budget to advertise on the Search Network together with Display Network
Your ads alone present on the commencement page of search results
You tin pick the exact websites where you lot desire your advertizing to show

Tony travels frequently. He needs to live able to create changes to his AdWords job organisation human relationship piece he’s offline, together with thence he downloads AdWords Editor. Using AdWords Editor, Tony tin do all of the next except:

Undo together with redo multiple changes piece editing his campaigns
Refresh information to reverberate the latest statistics on his cost–per–click (CPC) campaign
Manage, edit, together with persuasion multiple accounts at the same time
Copy or displace items betwixt advertizing groups together with campaigns

Which statistic indicates how often a click has led to a conversion?

Cost-per-conversion
Clickthrough charge per unit of measurement (CTR)
Conversion rate
Converted clicks

Paige's Pet Store is deciding on keywords for a novel AdWords campaign. How should Paige laid upwards her AdWords keywords?

Use the Keyword Planner to come upwards up alongside keyword ideas for Display Network campaigns.
Bundle similar keywords together inward 1 advertizing grouping based on mutual themes.
Use full general keywords to attain a specific audience.
Use negative keywords for terms that are related to pets together with animals.

 

Which is the best bidding alternative for an advertiser who wants to drive to a greater extent than clicks from mobile devices?

Mobile bid adjustments
Target render on advertizing pass (ROAS)
Target search page location flexible bidding strategy
Target cost-per-acquisition (CPA)

 

 

Your client wants to improve her advertizing position. What would you lot recommend?

Improve the advertizing character together with increment bid amount
Add to a greater extent than keywords together with increment daily budget
Improve Quality Score together with decrease bid amount
Make the advertizing headline longer together with to a greater extent than descriptive

An advertiser wants to know the minimum amount of coin that she must pass on an AdWords campaign. What should you lot tell her?

There is no minimum
$100.00
$2
$5

An advertiser wants to know if Shopping ads volition appear on YouTube. What should you lot tell her?

Shopping Ads tin alone appear on Google.com
Shopping Ads tin alone appear on retail websites.
Shopping ads tin appear on Google Search partner websites similar YouTube
Shopping ads tin alone present on pre-roll video ads on YouTube

One of your clients wants to know why a have went over the specified daily budget several days inward a row. What would you lot explicate to your client most how the AdWords arrangement works?

AdWords automatically increases the maximum cost-per-click (CPC) bid to present an advertizing higher inward Google search results
Due to changes inward traffic, AdWords allows upwards to 20% to a greater extent than impressions inward a 24-hour interval than the budget specifies
To present an advertizing to a greater extent than often, AdWords charges to a greater extent than than the average daily budget amount multipled yesteryear 30.4
Due to changes inward traffic, AdWords allows upwards to 20% to a greater extent than clicks inward a 24-hour interval than the budget specifies. However, inward whatsoever given month, AdWords never charges to a greater extent than than the average daily budget amount multiplied yesteryear 30.4

In add-on to how much the advertiser volition pay, which 2 factors are decided yesteryear the AdWords auction? (Choose 2).

Whether or non the advertizing truly shows
The ad's seat on the page
How apace your landing page volition charge 1 time a user clicks on the ad
The blueprint of the ad, including font together with color

Cliff only started working alongside a client who has a really disorganized AdWords account. What’s an effective way for him to get restructuring his client’s account?

Create multiple campaigns, each alongside a laid of related keywords
Create campaigns based on the construction of his client's website
Create 1 have alongside a broad alternative of keywords
Create 1 have for all the products his client offers

What bidding strategy should you lot run to maximize the publish of visitors to your website?

Cost-per-view (CPV)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you lot include inward this client's keyword listing to aid attain their goal?

Specific terms most the benefits of running
Specific terms most the shoe create together with model your client is selling
Generic terms most running together with running shoes
Generic terms most dissimilar types of women's shoes

Which targeting alternative should an advertiser run when trying to attain 25-30 twelvemonth onetime males?

Interest category targeting
Contextual targeting
Keyword targeting
Demographic targeting

You signed three novel clients, each alongside an existing AdWords account. What's the best way to deal these accounts?

Pause your clients' campaigns together with recreate them inward your managing director acccount
Use your clients' sign-in information to access together with deal the accounts
Link the client accounts to your AdWords managing director account
Consolidate the three accounts into a novel AdWords job organisation human relationship you lot create

Which client would you lot suggest to advertise on the Search Network?

Jim, who wants to attain people on social networks interested inward poetry
Suzy, who wants to attain people browsing go websites most China
Bill, who wants to attain people looking for plumbing services
Carol, who wants to attain people watching YouTube videos

Adam, a blossom store owner, wants to drive telephone calls to his store. Which Adwords tool should he run to rails how many calls resultant from advertizing clicks on a mobile phone?

Impressions
Reach together with frequency
Search terms report
Conversion tracking

How tin you lot view if people are searching for your client's services during the early on morn together with level hours?

Monitor attain together with frequency data
Run a keyword diagnosis
Segment surgery statistics yesteryear time
Run a search terms report

You tin win a higher advertizing seat inward the auction alongside a lower cost–per–click (CPC) bid by:

All of the listed answers
creating high–quality ads together with landing pages
creating ads that link to a generic landing page
creating ads that include terms or phrases people are searching for

Your novel client's AdWords job organisation human relationship has 1 have alongside 1 advertizing grouping that contains a listing of hundreds of keywords. Which best exercise should you lot follow when re–organizing this client's keywords?

Create novel advertizing groups alongside several keyword fit types
Create novel advertizing groups alongside related keywords grouped together
Remove one-half of the keywords from the advertizing group
Create 1 advertizing grouping for every 5 keywords

An advertiser wants to attain the top seat inward paid search results. Which recommendations would improve the likelihood of the advertiser’s advertizing showing inward the top position?

Improve Quality Score together with increment cost-per-click (CPC) bid
Decrease cost-per-click (CPC) together with increment daily budget
Decrease cost-per-click (CPC) together with decrease daily budget
Improve Quality Score together with decrease cost-per-click (CPC) bid

How do cost-per-click (CPC) ads compete alongside cost-per-thousand impressions (CPM) ads on the Display Network?

CPC bids are effectively converted to CPM bids
CPM bids are effectively converted to CPC bids
Ads using CPC bids are non allowed to compete on the Display Network
CPC together with CPM bids alone compete against bids of the same type

Which delivery type shows your ads at an fifty-fifty footstep throughout the day?

Accelerated delivery
Standard delivery
Delayed delivery
Optimized delivery

What value is used to determine whether your advertizing volition present on a page and, if so, the ad's position?

Quality Score
Quality Factor
Ad Rank
Ad Score

By monitoring advertizing have performance, an advertiser may obtain the information needed to:

create additional AdWords accounts for low-performing keywords
create duplicate advertizing groups alongside identical keywords together with dissimilar advertizing variations
compare have surgery to that of private competitors
determine if campaigns are coming together overall marketing together with conversion goals

A client wants to promote her novel mobile app yesteryear showing her ads inward other mobile apps. How tin AdWords aid accomplish her goal?

Google's Search Network volition aid her target people who are to a greater extent than probable to download her app
She tin run keywords similar "mobile app" to target people who are to a greater extent than probable to download her app
Google's Display Network includes many mobile apps where she could present her ad
She tin run mobile app extensions to attain users inward apps

If you lot desire to straight people to specific pages on your website from your ad, you lot tin create an advertizing that uses:

sitelink extensions
previous see extensions
callout extensions
location extensions

 

Your client is interested inward switching from TV, print, together with radio advertising. What are the render on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Online advertising is e'er less expensive than traditional media
Traditional media generates exposure, but online advertising campaigns tin guarantee sales
Traditional media typically requires a predetermined quarterly budget, but online advertising commonly lets you lot laid your budget 1 time a calendar month at a fixed amount
Traditional media is non e'er measurable, but online campaigns are highly measurable together with you lot tin analyze your click data

 

Negative keywords tin aid advertisers ameliorate target their ads by:

reducing their campaign's daily budget recommendations
raising the average seat of their ads
increasing the publish of relevant Display Network placements
reducing the publish of irrelevant clicks

When choosing a maximum cost–per–click (max. CPC) bid, you lot should consider the amount that you lot create from a buy because you lot desire to laid a bid amount that's:

based on how much your production is worth
50% of how much your production is worth
the same amount every bit the turn a profit generated yesteryear your product
the same amount every bit the revenue generated yesteryear your product

Your advertizing tin present on the Search Network when someone searches for terms that are similar to your:

Keywords
Placements
Website
Ad text

Which 2 bidding strategies tin boost create awareness together with recognition? (Choose 2)

Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)

If you lot bid $2 for a click together with the adjacent highest bid is $1.25, how much volition you lot pay?

$1
$1.24
$1.26
$2

How would you lot recommend that William laid his budget if he wants to pass U.S.A. $608 per calendar month on his campaign?

Set a daily budget of $20 for the advertiser's campaign
Set a bid of $20 per advertizing group
Set a daily budget of $20 for the advertiser's account
Set a bid of $20 for the advertiser's campaign

 

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