Activate Customer-Centric Marketing Assessment Answers 2018
Activate Customer-Centric Marketing Assessment Answers 2018
Explore ways to approach all aspects of your marketing, from audience to creative too more, amongst a digital-first, customer-first mindset.
https://academy.exceedlms.com/student/path/4710
1.)
What would live the best format too message for a women’s article of apparel retailer inwards the “Do” stage?
2.)
Louise, who industrial plant for a reckoner company, sent her loyal customers too construct fans a display promotion amongst this message: “For your offset purchase, larn a discount” display ad. Why didn’t this work?
3.)
Imagine yous were explaining how to remain relevant inwards the digital ecosystem. What would live the most of import indicate to larn across?
4.)
To capture the “Do” phase for a marketing drive selling men’s razors, yous invited users who watched your entire pre-roll promotion to sign upwards for a newsletter on manlike someone preparation trends. The results were dismal. Why?
5.)
What is the risk to a construct if it wants to live everything to every possible customer?
6.)
You piece of employment for a perfume society too identified a client portrait for young, working moms who are fans of organic, natural products. How would yous target them during the “Think” phase of See, Think, Do, Care?
7.)
The other twenty-four hours yous were searching for electronic music schools too visited some related sites. Influenza A virus subtype H5N1 few days afterward yous were curious nearly how many calories were inwards the curry rice yous had at luncheon too searched “calories inwards curry rice”. You landed on a site amongst nutritional tips too noticed a display promotion for an electronic music school. You create upwards one's heed to click on it. What signal was probable used to target yous amongst this ad?
8.)
Your managing director thinks the item you’ve used inwards your client portraits isn’t necessary. What should yous produce next?
9.)
Imagine yous created a sponsored postal service for your target audience. The postal service linked to a detailed side-by-side comparing of your production suite. You noticed that yous received real piffling traffic. What regulation would yous demand to strengthen?
10.)
What is the primary divergence betwixt a traditional drive brief too a digital-first one?
11.)
You received some feedback that your squad thinks yous missed some vital micro-moments. What produce yous produce to honour the ones yous missed?
12.)
What would yous recommend for a society that wasn’t nonetheless clear who their target is or their unique benefit?
13.)
Why is a digital-first brief an of import business office of the drive process?
14.)
You’ve been asked to seat micro-moments for a novel automotive client. Where produce yous start?
Explore ways to approach all aspects of your marketing, from audience to creative too more, amongst a digital-first, customer-first mindset.
https://academy.exceedlms.com/student/path/4710
1.)
What would live the best format too message for a women’s article of apparel retailer inwards the “Do” stage?
- Blog postal service outlining fashion trends
- Newsletter on tips to take away hold assist of your novel garment
- Search ads amongst discounts too a site-link extension leading to product
- Skippable pre-roll promotion talking nearly how the article of apparel is manufactured too designed
2.)
Louise, who industrial plant for a reckoner company, sent her loyal customers too construct fans a display promotion amongst this message: “For your offset purchase, larn a discount” display ad. Why didn’t this work?
- This message would take away hold worked amend for the “See” stage.
- This message would take away hold worked amend for the “Care” stage.
- This message would take away hold worked amend for the “Do” stage.
- This message would take away hold worked amend for the “Think” stage.
3.)
Imagine yous were explaining how to remain relevant inwards the digital ecosystem. What would live the most of import indicate to larn across?
- The journeying hasn’t changed, customers motion through a funnel toward purchase
- Apply the same principles yous used to piece of employment for print, radio, too goggle box to search too digital
- The value of blasting a one-sized-fits-all message at scale
- Marketers must sympathise a customer’s intent
4.)
To capture the “Do” phase for a marketing drive selling men’s razors, yous invited users who watched your entire pre-roll promotion to sign upwards for a newsletter on manlike someone preparation trends. The results were dismal. Why?
- This was a peachy thought to vantage loyal customers.
- This tactic would take away hold been appropriate for the “Think” stage.
- This tactic didn’t regard personas or opposites attract thinking.
- This would take away hold been amend every bit an awareness campaign.
5.)
What is the risk to a construct if it wants to live everything to every possible customer?
- It won’t live able to locomote on upwards amongst the demand.
- It could lose its unique differentiator inside the market.
- There is absolutely zero risk. This is what all brands should do.
- It would pass besides much coin automating its marketing efforts.
6.)
You piece of employment for a perfume society too identified a client portrait for young, working moms who are fans of organic, natural products. How would yous target them during the “Think” phase of See, Think, Do, Care?
- Make a pre-roll, skippable video promotion that showcases the lifestyles of your target audience
- Deliver a display promotion that promotes a spider web log postal service on the top perfume ingredients that piece of employment good for children who take away hold allergies
- Create a search drive based unopen to the damage “looking for organic, hypoallergenic perfume”
- Send out an exclusive newsletter amongst instructions on how to apply for a loyalty discount card
7.)
The other twenty-four hours yous were searching for electronic music schools too visited some related sites. Influenza A virus subtype H5N1 few days afterward yous were curious nearly how many calories were inwards the curry rice yous had at luncheon too searched “calories inwards curry rice”. You landed on a site amongst nutritional tips too noticed a display promotion for an electronic music school. You create upwards one's heed to click on it. What signal was probable used to target yous amongst this ad?
- People who searched for “where to purchase chicken curry”
- All those who searched for a recipe
- An before site see of electronic music schools
- People who were interested inwards one-half marathons inwards the area
8.)
Your managing director thinks the item you’ve used inwards your client portraits isn’t necessary. What should yous produce next?
- Point out that the to a greater extent than yous know nearly your audience, the to a greater extent than targeted yous tin live amongst your messages across the entire journey
- Advocate for keeping the item inwards the portraits because it represents real accurately what the people inwards your focus groups told you
- Say that yous meet his indicate too that this is only a agency for yous to glean to a greater extent than insights; you’ll live prioritizing demographic information only
- Agree amongst your managing director too redo all the portraits according to his vision; implement a best practise to follow suit
9.)
Imagine yous created a sponsored postal service for your target audience. The postal service linked to a detailed side-by-side comparing of your production suite. You noticed that yous received real piffling traffic. What regulation would yous demand to strengthen?
- All 3 principles
- Aware of intent
- Digital-first
- Link to brand
10.)
What is the primary divergence betwixt a traditional drive brief too a digital-first one?
- A digital-first brief summarizes every media metric the drive should hit, along amongst tactics to use.
- A digital-first brief highlights all the digital formats too channels available to creatives.
- A digital-first brief values e-commerce too has already shaped the creative teams should use.
- A digital-first brief focuses on the consumer too the desired shift inwards their behavior, non on media metrics.
11.)
You received some feedback that your squad thinks yous missed some vital micro-moments. What produce yous produce to honour the ones yous missed?
- Just focus on the moments where your customers piece of employment smartphones too mobile devices
- Disregard the feedback too trust that your instincts are correct
- Rule out signals such every bit likes, browse behavior, too reading an article
- Go dorsum too test to re-anticipate all the acquit on points your customers may have
12.)
What would yous recommend for a society that wasn’t nonetheless clear who their target is or their unique benefit?
- Try a content analysis
- Do a toll analysis
- Write a positioning statement
- Use a Strengths, Weaknesses, Opportunities, Threats framework
13.)
Why is a digital-first brief an of import business office of the drive process?
- It stimulates people to come upwards up amongst creative, diverse, too expansive solutions befitting a digital landscape.
- It provides ample item too prevents contributors from going off message too out of scope.
- It gives teams a feel of what the commutation functioning indicators for the projection volition live too what the commutation message volition live for their channel.
- It ensures all teams are aware of budget, the parameters of the project, too how to execute the commutation messages.
14.)
You’ve been asked to seat micro-moments for a novel automotive client. Where produce yous start?
- Look at your information to larn insights on client behavior
- Avoid place information too information relating to time
- Just focus on the moments involving cash transactions
- Capture each too every minute yous can—don’t concur dorsum
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