Doubleclick Get Director Basics Assessment Answers 2018
DoubleClick Campaign Manager Basics Assessment Answers 2018
Learn the basics of Campaign Manager as well as how to laid your offset campaign.
https://academy.exceedlms.com/student/path/1008
Which written report shows conversion-specific information virtually your campaign?
Floodlight report
Reach Basic report
Standard Dynamic report
Reach True View report
Tom only finished creating both the promotion as well as the placement, as well as has uploaded the creatives for his campaign. What does Tom ask to produce next?
Assign campaign
Download placement tags
Create ads
Select advertiser
How is a display promotion served through an promotion server?
An promotion tag calls the promotion server when a site wants to exhibit ane of the ads
An promotion trafficker manually selects the best check for the promotion on a website
An promotion trafficker uploads search banners to the promotion server
Targeting criteria gets assigned to the promotion tag
Which organisation integrates amongst Campaign Manager?
Bid Manager
Google Play
DoubleClick Studio
All of the above
How does Campaign Manager produce goodness traffickers?
Traffickers manually mail ads to publishers
Traffickers house ads on a pocket-sized issue of publisher sites
Traffickers create out creative assets inwards ane centralized system
Traffickers become separate functioning reports from each website
What does a placement specify?
The await as well as experience of the advertisement
The creative type
The dimensions as well as run dates of the promotion slot
The click-through URL
Laura is planning a drive for KidApparel to re-engage customers who added items to their shopping cart, but bring non withal checked out.
Which type of targeting would allow her to produce this?
Audience list
Geography
Custom variable
Unique counter
How does a Unique Floodlight Counter tag count conversion activities?
H5N1 user is entirely counted ane time per lookback window
H5N1 user is entirely counted ane time per day
H5N1 user is entirely counted ane time per 48 hours
H5N1 user is entirely counted ane time per session
What metric does a Reach written report provide?
Clicks
Total impressions served yesteryear your drive over time
Conversion rate
Number of unique users your campaigns reached over a current of time
You only launched a drive final calendar week as well as desire to cheque on functioning stats.
What metric should y'all await for inwards Insights?
Click charge per unit of measurement yesteryear fourth dimension of day
Optimization
Unique users reached
Impression reach
Sports Gear has an upcoming drive that is targeted to Brazil.
What should the trafficker produce to run across how many conversions occurred from users inwards Brazil?
Create a Cross-Dimension Reach written report to persuasion the overlap metrics
Visit the “Floodlight Activities” page as well as cheque out the issue of Floodlight impressions inwards the final 24 hours
Create a Standard or Floodlight written report amongst location dimensions as well as Floodlight conversion metrics
View location information nether the “Verification” tab
How are default ads created?
Automatically, every bit shortly every bit the creative batch uploader matches the .gif or .jpg amongst the HTML5 creative at whatever level
Automatically, every bit shortly every bit a trafficker adds a creative to the advertiser
Automatically, every bit shortly every bit a trafficker adds an icon creative at the drive level
Manually, every bit shortly every bit a trafficker matches the .gif or .jpg amongst the HTML5 creative at the drive level
Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to ameliorate their advertising strategy.
Which produce goodness best matches her need?
Campaign Manager lets y'all create out all of your campaigns inwards ane place
Campaign Manager allows y'all to accomplish millions of publisher sites
Campaign Manager enables sophisticated targeting to accomplish specific customers
Campaign Manager’s reporting as well as optimization abilities allow y'all to runway as well as ameliorate drive performance
How does Campaign Manager runway conversion activities on an advertiser’s site?
Ad tags
1x1 impression trackers
Floodlight tags
Remarketing tags
Which of the next groups of statements virtually placements, ads, as well as creatives are true?
Placements decide what volition exhibit to your audience. Ads concur your promotion slot on the publisher’s site. Creatives tin entirely live on ane specific size.
The placement enables diverse targeting options. There tin live on entirely ane creative per campaign. The 2 types of ads are mobile as well as desktop ads.
Within the placement, y'all decide when your creatives volition live on shown. The creative hosts the image. The promotion tin live on selected from pre-set templates.
Creatives are visible to potential customers. Placements concur the promotion slot on a publisher’s site. Ads connect the creative amongst the intended placement.
Why produce advertisers select to purpose promotion servers?
Tom is setting upward Campaign Manager for a novel client, Surf-N-Board. Their describe of piece of job organisation is divided into 2 businesses: West coast as well as East coast but conversions are on the same website.
How should Tom configure their account?
Learn the basics of Campaign Manager as well as how to laid your offset campaign.
https://academy.exceedlms.com/student/path/1008
Which written report shows conversion-specific information virtually your campaign?
Floodlight report
Reach Basic report
Standard Dynamic report
Reach True View report
Tom only finished creating both the promotion as well as the placement, as well as has uploaded the creatives for his campaign. What does Tom ask to produce next?
Assign campaign
Download placement tags
Create ads
Select advertiser
How is a display promotion served through an promotion server?
An promotion tag calls the promotion server when a site wants to exhibit ane of the ads
An promotion trafficker manually selects the best check for the promotion on a website
An promotion trafficker uploads search banners to the promotion server
Targeting criteria gets assigned to the promotion tag
Which organisation integrates amongst Campaign Manager?
Bid Manager
Google Play
DoubleClick Studio
All of the above
How does Campaign Manager produce goodness traffickers?
Traffickers manually mail ads to publishers
Traffickers house ads on a pocket-sized issue of publisher sites
Traffickers create out creative assets inwards ane centralized system
Traffickers become separate functioning reports from each website
What does a placement specify?
The await as well as experience of the advertisement
The creative type
The dimensions as well as run dates of the promotion slot
The click-through URL
Laura is planning a drive for KidApparel to re-engage customers who added items to their shopping cart, but bring non withal checked out.
Which type of targeting would allow her to produce this?
Audience list
Geography
Custom variable
Unique counter
How does a Unique Floodlight Counter tag count conversion activities?
H5N1 user is entirely counted ane time per lookback window
H5N1 user is entirely counted ane time per day
H5N1 user is entirely counted ane time per 48 hours
H5N1 user is entirely counted ane time per session
What metric does a Reach written report provide?
Clicks
Total impressions served yesteryear your drive over time
Conversion rate
Number of unique users your campaigns reached over a current of time
You only launched a drive final calendar week as well as desire to cheque on functioning stats.
What metric should y'all await for inwards Insights?
Click charge per unit of measurement yesteryear fourth dimension of day
Optimization
Unique users reached
Impression reach
Sports Gear has an upcoming drive that is targeted to Brazil.
What should the trafficker produce to run across how many conversions occurred from users inwards Brazil?
Create a Cross-Dimension Reach written report to persuasion the overlap metrics
Visit the “Floodlight Activities” page as well as cheque out the issue of Floodlight impressions inwards the final 24 hours
Create a Standard or Floodlight written report amongst location dimensions as well as Floodlight conversion metrics
View location information nether the “Verification” tab
How are default ads created?
Automatically, every bit shortly every bit the creative batch uploader matches the .gif or .jpg amongst the HTML5 creative at whatever level
Automatically, every bit shortly every bit a trafficker adds a creative to the advertiser
Automatically, every bit shortly every bit a trafficker adds an icon creative at the drive level
Manually, every bit shortly every bit a trafficker matches the .gif or .jpg amongst the HTML5 creative at the drive level
Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to ameliorate their advertising strategy.
Which produce goodness best matches her need?
Campaign Manager lets y'all create out all of your campaigns inwards ane place
Campaign Manager allows y'all to accomplish millions of publisher sites
Campaign Manager enables sophisticated targeting to accomplish specific customers
Campaign Manager’s reporting as well as optimization abilities allow y'all to runway as well as ameliorate drive performance
How does Campaign Manager runway conversion activities on an advertiser’s site?
Ad tags
1x1 impression trackers
Floodlight tags
Remarketing tags
Which of the next groups of statements virtually placements, ads, as well as creatives are true?
Placements decide what volition exhibit to your audience. Ads concur your promotion slot on the publisher’s site. Creatives tin entirely live on ane specific size.
The placement enables diverse targeting options. There tin live on entirely ane creative per campaign. The 2 types of ads are mobile as well as desktop ads.
Within the placement, y'all decide when your creatives volition live on shown. The creative hosts the image. The promotion tin live on selected from pre-set templates.
Creatives are visible to potential customers. Placements concur the promotion slot on a publisher’s site. Ads connect the creative amongst the intended placement.
Why produce advertisers select to purpose promotion servers?
- Standardized reporting
- Targeting as well as optimization
- Centralized management
- All of the above
Tom is setting upward Campaign Manager for a novel client, Surf-N-Board. Their describe of piece of job organisation is divided into 2 businesses: West coast as well as East coast but conversions are on the same website.
How should Tom configure their account?
- Create all campaigns inside a rear Surf-N-Board advertiser
- Create 2 separate accounts for Surf-N-Board East as well as Surf-N-Board West
- Create campaigns inside 2 separate advertisers for Surf-N-Board East as well as Surf-N-Board West
- Create a rear advertiser for Surf-N-Board amongst 2 fry advertisers for Surf-N-Board West as well as Surf-N-Board East
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