Google Ads Fundamentals Certification Assessment Answers 2018 Pdf Download
The Google Adwords Fundamentals Exam Answers is at nowadays Google Ads Fundamentals Certification Assessment Answers together with covers basic together with intermediate concepts, including the benefits of online advertising together with AdWords, together with best practices for managing together with optimizing AdWords campaigns.
The testify is 120 minutes
The testify take hold 100 questions
The passing score of the testify is 80%.
The certification is validity menses of 12 months
When people search for your client's spotter repair business, they purpose really specific terms similar "vintage spotter repairs". To present your ads for these searches, you'll desire to use:
Broad fit keywords
Exact fit keywords
Negative match
Phrase fit keywords
Which bid strategy should Sara purpose if her finish is to acquire to a greater extent than people to telephone outcry upwards her local catering business?
Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)
Julian wants to hit potential customers based on the type of device they're using, but he doesn't know how his induce performs on dissimilar devices. How tin Julian uncovering meaningful information that volition aid him determine which devices to target?
Segment his induce statistics past times device
Set upwards an experiment to testify which device he should target
Create multiple nurture groups that target dissimilar devices, together with monitor the results
Create multiple campaigns that target dissimilar devices, together with monitor the results
An advertiser wants to create ads that target potential customers inwards California. Which targeting method should this advertiser purpose to target these customers?
Device targeting
Keyword targeting
Audience targeting
Location targeting
Which statistic indicates how often a click has led to a conversion?
Conversion rate
Cost-per-thousand impressions (CPM)
Clickthrough charge per unit of measurement (CTR)
Cost–per–conversion
Blake is focused on branding together with is to a greater extent than interested inwards his ads existence viewed than inwards generating clicks. Which of these features would non endure a adept fit for him?
Cost–per–thousand–impressions (CPM) bidding
Placement targeting
Reach together with frequency data
Call extensions
An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should endure most of import for this advertiser when deciding keyword bids?
The turn a profit derived from a paid click
The bids of the adjacent closest advertiser
The average turn a profit per conversion
The Quality Score of the keyword
An e-commerce client wants her induce to endure to a greater extent than profitable. After calculating this client's total profits from Google Ads, what tin you lot do to start maximizing results for profit?
Test alone ane version of your nurture text
Lower the cost-per-click (CPC) bids together with increment the budget
Delete keywords that are generating the most clicks
Test dissimilar cost-per-click (CPC) bids
When creating a keyword listing using broad match, why should you lot acquire out out misspellings together with plural forms of keywords?
Broad fit alone includes the exact words together with phrases a user searches for
Your keyword listing would endure disapproved based on Google's advertising policies
Google Ads alone shows an nurture for keywords amongst proper spelling together with plural forms
Google Ads tin automatically include these variations for you
Which is the best bidding alternative for an advertiser who wants to drive to a greater extent than clicks from mobile devices?
Target cost-per-acquisition (CPA)
Mobile bid adjustments
Target search page location
Target render on nurture pass (ROAS)
How would you lot recommend that William laid his budget if he wants to pass U.S. $608 per calendar month on his campaign?
Set a daily budget of $20 for the advertiser's campaign
Set a bid of $20 for the advertiser's campaign
Set a bid of $20 per nurture group
Set a daily budget of $20 for the advertiser's account
H5N1 conversion is:
When someone reaches your landing page later clicking your nurture or video
By Definition when someone makes a buy later clicking on your ad
Any interaction amongst your nurture that tin endure measured, similar watching a video for a for sure length of time
An activeness defined every bit valuable to your trouble organization that someone takes later clicking on your ad
Your client noticed that his nurture was disapproved for editorial reasons. Why is it of import for him to empathise together with abide past times Google’s advertising policies?
Google Ads policies tin aid spider web users distinguish betwixt ads together with search results
Google Ads policies tin go along disapproved ads together with websites out of organic search results
Google Ads policies tin aid go along nurture costs depression together with affordable for advertisers
Google Ads policies tin aid ensure ads are useful, varied, relevant, together with rubber for spider web users
When reviewing the Search terms study for ane of your client's campaigns, you lot notice several terms that aren't relevant to what they're advertising. How tin you lot purpose this information when refining the campaign's keywords?
Add the terms every bit keywords
Add the terms every bit negative keywords
Add the terms every bit exact fit keywords
Add the terms every bit phrase fit keywords
How tin you lot regard if people are searching for your client's services during the early on morning time together with eventide hours?
Segment functioning statistics past times time
Monitor hit together with frequency data
Run a Search terms report
Run a keyword diagnosis
Tony travels frequently. He needs to endure able to create changes to his Google Ads trouble organization human relationship spell he’s offline, together with hence he downloads AdWords Editor. Using AdWords Editor, Tony tin do all of the next except:
Manage, edit, together with stance multiple accounts at the same time
Refresh information to reverberate the latest statistics on his cost–per–click (CPC) campaign
Copy or displace items betwixt nurture groups together with campaigns
Undo together with redo multiple changes spell editing his campaigns
An advertiser wants to hit the top seat inwards paid search results. Which recommendations would improve the likelihood of the advertiser's nurture showing inwards the top position?
Improve Quality Score together with increment cost-per-click (CPC) bid
Improve Quality Score together with decrease cost-per-click (CPC) bid
Decrease cost-per-click (CPC) bid together with decrease daily budget
Decrease cost-per-click (CPC) bid together with increment daily budget
Belinda’s boutique only started carrying iii novel designer labels. She wants to present an icon nurture announcing the novel collections to people who are browsing websites nigh designer clothing. Which induce type is a adept fit?
“Search Network”
“Search Network amongst Display opt-in”
“Display Network”
”Shopping”
Which is a do goodness of advertising online?
Reach people who are probable interested inwards what you're advertising
Make coin past times showing ads on your website
Increase your seat inwards organic search results
Automatically collect information nigh potential customers
When choosing a maximum cost–per–click (max. CPC) bid, you lot should consider the amount that you lot create from a buy because you lot desire to laid a bid amount that's:
based on how much your production is worth
the same amount every bit the revenue generated past times your product
the same amount every bit the turn a profit generated past times your product
50% of how much your production is worth
Mary's induce consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Increase her daily budget
Change the nurture delivery method from "Standard" to "Accelerated"
Change the nurture delivery method from "Accelerated" to "Standard"
Segment her induce functioning past times fourth dimension of day
Which is a do goodness of advertising online amongst Google Ads?
Advertisers tin select how much they pass together with alone pay when someone clicks their ad
Advertisers tin take hold ads automatically translated into dissimilar languages
Advertisers tin pay to ever present their nurture inwards a higher seat the organic search results
Advertisers pay the same amount every fourth dimension someone clicks their ad
Caleb owns a music store together with is creating an nurture grouping for musical musical instrument rentals. What would endure the most appropriate landing page for his ad?
His homepage, amongst links to musical instrument sales, rentals, together with music lessons
H5N1 page amongst information on music lessons together with a contact form
H5N1 page amongst information on musical instrument rentals together with a contact form
H5N1 page amongst a broad pick of instruments for sale
What bidding strategy should Tracy, a pizzeria owner, purpose to acquire to a greater extent than people to telephone outcry upwards her business?
Cost-per-click (CPC)
Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Using the paid & organic study for her move website, Karen noticed a relatively high organic clicks/query charge per unit of measurement for the search query “Hawaii vacations." What does this mean?
Karen’s average organic seat is higher than other advertisers’, but her average nurture seat is lower than other advertisers’
People who regard Karen’s site inwards relevant organic search results often click through to her site
Karen’s ads often present below her organic results for the search query
Karen’s ads don’t often present for the search query
Why would an advertiser purpose sitelinks?
To give customers quick access to multiple pages of an advertiser's website
To showcase client reviews amongst high-quality survey data
To present a link that sends people to the app store or starts downloading an app
To permit customers click a push to telephone outcry upwards the business
Which strategy should Giorgio purpose to increment the discover of relevant clicks from his Search Network campaign?
Broaden his keyword listing for ads amongst the lowest clickthrough charge per unit of measurement (CTR)
Increase bids for ads amongst the lowest average seat together with clickthrough charge per unit of measurement (CTR)
Add novel relevant keywords together with take keywords amongst depression clickthrough charge per unit of measurement (CTR)
Increase bids on relevant keywords amongst depression clicks together with clickthrough charge per unit of measurement (CTR)
You tin purpose audience targeting to present your ads to:
specific groups of people, based on their location
specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests
Nadia manages a local gym together with is running an nurture to drive to a greater extent than costless trial memberships. What could she include inwards her nurture text?
H5N1 call-to-action similar "Sign upwards for a costless trial"
H5N1 prominent headline similar “TRIAL MEMBERSHIPS AVAILABLE”
H5N1 call-to-action similar "Visit our gym now"
H5N1 advertisement similar "20% off fitness classes"
What's ane of the chief benefits of using nurture extensions?
Extensions are automated together with hence you lot don't take hold to create your ads
Extensions increment your hit past times showing your nurture on to a greater extent than advertising networks
Extensions ensure a higher clickthrough charge per unit of measurement (CTR) because they create your nurture to a greater extent than prominent
Extensions render additional information to create your ads to a greater extent than relevant to customers
Adam, a bloom store owner, wants to drive telephone calls to his store. Which Google Ads tool should he purpose to runway how many calls resultant from nurture clicks on a mobile phone?
Conversion tracking
Search terms report
Impressions
Reach together with frequency
When someone clicks your ad, the actual amount you're charged volition be:
The minimum needed to concur your nurture position, nether the maximum cost–per–click (max. CPC) limit
The minimum needed to concur your nurture position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
The minimum needed to concur your nurture position, but never to a greater extent than than 120% of your maximum cost–per–click (max. CPC) bid
The minimum needed to concur your nurture seat or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater
When creating text ads to advertise a client's pocket-size chain of Italian restaurants, what should you lot include inwards the nurture text to arrive compelling to potential customers?
Information nigh Italian nutrient inwards the description
Include call–to–actions, such every bit "Find the nearest location"
An exclamation dot inwards the display URL
Use the same headline together with description every bit other advertisers
Your client wants to increment the discover of people visiting his website. When analyzing the information for his Search campaign, which metric do you lot most desire to improve?
Clickthrough charge per unit of measurement (CTR)
Conversion rate
Impressions
Clicks
You would propose a client that's launching a novel production describe to advertise on the Display Network because she can:
hit people who are interested inwards similar products
hit people who are searching for her products
purpose text ads that encourage people to telephone outcry upwards her business
purpose text ads that encourage people to see her website
Data for your client shows that to a greater extent than estimated total conversions are coming from mobile devices versus computers together with tablets. How tin you lot purpose this information to optimize your client's bidding strategy?
Use target search page location to aid acquire your client's ads to the top of mobile search page results
Set a mobile bid adjustment to decrease bids for searches on computers together with tablets
Set a mobile bid adjustment to increment bids for searches on mobile devices
Use enhanced cost–per–click (ECPC) to increment bids that are probable to resultant inwards conversions from mobile devices
Your nurture tin present to a potential customers when your targeted linguistic communication matches:
the customer's Google interface linguistic communication setting
the customer's operating organization language
the linguistic communication of websites a user visits most often
the customer's browser setting
Every fourth dimension your nurture is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
the expected touching of extensions together with other nurture formats
your historical conversion rate
the search ranking of your website
the daily budget you've set
Target cost-per-acquisition (CPA) bidding tin aid drive conversions past times using your conversion history and:
cost-per-click (CPC) goals to get upwards your bid when a conversion is to a greater extent than likely
cost-per-acquisition (CPA) goals to present the optimal nurture when a conversion is to a greater extent than likely
cost-per-click (CPC) goals to present the optimal nurture when a conversion is to a greater extent than likely
cost-per-acquisition (CPA) goals to get upwards your bid when a conversion is to a greater extent than likely
When reviewing your client's Search Network campaign, you lot notice that an nurture inwards ane of the nurture groups has a lower average position. Which automated bid strategy should you lot purpose to aid improve the seat of these ads?
Target render on nurture pass (ROAS)
Maximize clicks
Target search page location
Enhanced cost-per-click (CPC)
On the Display Network, your nurture is eligible to present on a webpage if your:
landing page matches that webpage's content
keywords fit that webpage's content
nurture text matches that webpage's content
website matches that webpage's content
Cliff only started working amongst a client who has a really disorganized Google Ads account. What’s an effective way for him to get restructuring his client’s account?
Create ane induce for all the products his client offers
Create ane induce amongst a broad pick of keywords
Create campaigns based on the construction of his client’s website
Create multiple campaigns, each amongst a laid of related keywords
What happens every bit a resultant of a search induce consistently coming together its daily budget?
Fewer sites targeted at once
Higher average cost–per–clicks (CPCs)
Missed potential nurture impressions
Accelerated nurture delivery
Sally's Spice Store sells a diverseness of spices together with good for you lot cooking ingredients. Which targeting method should Sally select if she wants her ads to present on websites that focus on health, wellness, together with home-cooking?
Location targeting
Intuitive targeting
Topic targeting
Placement targeting
Which induce type would an advertiser purpose to target users searching on Google.com?
"Search Network amongst Display opt-in"
“Search Network”
“Display Network”
”Video campaign”
What does a high Quality Score indicate?
You take hold been a Google Ads user for a long time.
Your nurture relevance together with landing page are below average.
Your bid is high plenty to take hold your nurture displayed.
Your nurture together with landing page are relevant together with useful to a viewer.
Each induce inwards your Google Ads trouble organization human relationship should take hold a single:
nurture group
trouble organization goal
maximum cost–per–click (max. CPC) bid
landing page
What happens when a induce consistently meets its average daily budget?
Your budget is automatically adjusted
Ads inwards that induce volition present less often than they could
Ads inwards that induce volition halt showing for the ease of the billing cycle
Average cost–per–click (CPC) bids volition endure lowered
Susan's Sporting Goods sells a diverseness of sports equipment together with clothing. How should Susan laid upwards her Google Ads account?
Create ane trouble organization human relationship for Susan's sporting goods. Create ane induce for both equipment together with clothing. Create ane nurture grouping that includes basketballs, lawn tennis rackets, jerseys, together with baseball game hats.
Create ii accounts: ane for equipment together with ane for clothing. Within the equipment account, create a induce for basketballs together with lawn tennis rackets. Within the have on account, create a induce for jerseys together with baseball game hats.
Create an trouble organization human relationship for each production Susan's Sporting Goods sells. In each account, create a unmarried nurture grouping for all equipment together with have on products.
Create ane trouble organization human relationship for Susan's Sporting Goods. Create ii campaigns: ane for equipment together with ane for clothing. Within the equipment campaign, create nurture groups for basketballs together with lawn tennis rackets. Within the have on campaign, create nurture groups for jerseys together with baseball game hats.
How should an advertiser amongst stores inwards both Republic of Republic of India together with Federal Republic of Federal Republic of Germany laid upwards an Google Ads trouble organization human relationship to target users inwards these dissimilar locations?
Create ii separate nurture groups, each targeting ane of these locations.
Create ii separate accounts, ane for each of these locations.
None of the above. Google Ads can't target users inwards specific locations.
Create ii separate campaigns, each targeting ane of these locations.
How much are you lot charged for a click on your Google Ads ad?
You're charged $0.01 for every click
You're charged 10 cents to a greater extent than than the adjacent highest bid.
You're charged the total amount you lot bid.
You're charged alone the minimum amount needed to hold your ad's position.
Tom wants to promote his windshield repair company’s emergency service past times reaching people when they’re searching for help. Which induce type is a adept fit?
"Search Network amongst Display Opt-in”
“Shopping”
“Search Network”
“Display Network”
What value is used to determine whether your nurture volition present on a page and, if so, the ad's position?
Ad Rank
Ad Score
Quality Score
Quality Factor
Clyde wants to get upwards the profile of his trip the calorie-free fantastic toe school. H5N1 “Display Network” induce tin aid him:
pick the most pop keywords for his campaign
present ads on trip the calorie-free fantastic toe websites together with YouTube videos
present ads when someone searches for trip the calorie-free fantastic toe classes
fit his nurture text to what people are searching
Laura runs an online store amongst a large inventory of children's toys together with games. Which nurture format would you lot purpose for Laura's induce to hit people interested inwards purchasing children's games?
Image ads
App advertisement ads
Shopping ads
Sitelink extensions
An advertiser wants to display a text nurture that includes extra details similar the business's location together with telephone number. Which nurture format should the advertiser use?
Ads amongst extensions
Image ads
Shopping ads
Video ads
What's a do goodness of having multiple ads inwards an nurture group?
Google Ads volition automatically fit each nurture to the keywords it's most relevant to
Ads are alone eligible to present at the top of the page if there's to a greater extent than than ane nurture inwards that nurture group
When using optimize for clicks, Google Ads volition automatically rotate your ads together with give the best performing ones a meliorate jeopardy of showing to a greater extent than often
Ads are alone eligible to present nurture extensions if there's to a greater extent than than ane nurture inwards that nurture group
You would select to advertise on the Search Network if you lot wanted to:
select the types of websites where you lot desire your ads to show
hit customers browsing websites related to your business
select from a hit of nurture formats, similar video together with icon ads
hit customers spell they’re searching for your products or services
An advertiser should grouping their campaigns by:
maximum cost–per–click (CPC) bids
discover of nurture groups per campaign
discover of keywords
type of production or service
Which client would you lot propose to purpose radius targeting?
Christopher, who wants to promote his novel production inwards select cities
Denise, whose service tin hit customers inside xxx miles
Luis, whose e–commerce trouble organization delivers nationwide
Mabel, who wants to exclude her ads from for sure cities
Why mightiness you lot purpose the “Search Network campaigns amongst Display opt-in” induce type?
Your video ads tin run on the Search Network
Your ads alone present on the showtime page of search results
You tin pick the exact websites where you lot desire your nurture to show
You tin purpose ane budget to advertise on the Search Network together with Display Network
Your client wants to present ads to people who’ve visited her website before. Which Google Ads characteristic would you lot recommend she use?
Ecommerce tracking
Remarketing
Dynamic Search Ads
Conversion tracking
Data shows that the audience for a client's running shoe store is women ages 35 to 50. How tin you lot optimize this client's Display Network induce based on your research?
Set upwards a remarketing listing to present ads to women who take hold previously visited your client's website
Increase cost–per–click (CPC) bids together with experiment amongst variations of nurture text that includes running tips
Use frequency capping to boundary the discover of times men ages xl to 65 regard your client's ads
Add demographic together with historic menses targeting to present ads to people inwards this audience
Your move agency client is running a really targeted induce to hit people who are visiting Paris on opor-garai together with don't alive inwards France. What would endure an effective way to target this client's customers?
Create a induce amongst ads together with keywords written inwards French
Create a keyword listing amongst the exact fit keyword “Paris” together with negative keyword "France"
Create a induce targeting French together with regions other than Paris
Create a induce targeting Paris together with languages other than French
What changes tin you lot create to the Display Network induce of a client who wants to drive awareness of her natural beauty brand?
Add affinity audiences targeting people interested inwards greenish living together with beauty
Target large metropolitan areas where people are to a greater extent than probable to encounter her product
Increase the daily budget together with add together text ads amongst clear call-to-actions similar "Buy now"
Use a balanced combination of broad-, exact-, together with phrase-matched keywords
H5N1 measure Google Ads text nurture is made upwards of:
headline text, an image, together with description text
headline text together with description text
headline text, a display URL, together with description text
a display URL together with description text
What is the recommended adjacent stair if you lot noticed from the Search terms study that for sure search terms are leading to a high discover of clicks on your ads?
Make for sure relevant search terms are keywords together with conform your bid or nurture text for these keywords
Add search terms that are non leading to many clicks every bit negative keywords
Add sitelinks to your ads to create them fifty-fifty to a greater extent than prominent
Make for sure all of these search terms are included every bit keywords, regardless of relevance
Your client’s induce is getting a lot of clicks, but the conversion charge per unit of measurement is low. Which approach could aid improve your client’s conversion rate?
Make for sure the landing page is closely related to the ad
Increase the average daily budget for the campaign
Increase the cost–per–click (CPC) bid for low–performing keywords
Broaden the listing of keywords to hit to a greater extent than potential customers
You tin purpose Keyword Planner to identify:
webpages where your nurture tin appear based on your keywords
which text ads are performing best based on your keywords
the amount of traffic potential keywords mightiness get
the discover of negative keywords you lot should add
Your client noticed final calendar month that his nurture often showed upwards beside some other advertiser’s nurture for the same search terms. How tin you lot aid your client empathise how he is performing compared to other advertisers?
Use the Auction insights study to present how often his ads rank higher inwards search results than those of other advertisers
Use the Search term study to present which search terms atomic number 82 to the most clicks on his ads
Use the top movers study to present which campaigns take hold seen the biggest alter inwards clicks since final month
Use the paid & organic study to present when his website appears inwards organic search, amongst no associated ads
An advertiser wants to know the minimum amount of coin that she must pass on a Google Ads campaign. What should you lot order her?
$100.00
$5
There is no minimum
$2
Advertising on TV, print, together with radio typically requires a predetermined budget. What key departure amongst online advertising campaigns allow advertisers to invest amongst to a greater extent than flexibility?
Online campaigns are highly measurable together with tin often automate a positive ROI. It tin endure strategic to capture all traffic without a predetermined budget every bit long every bit ROI is positive.
Budgets for online campaigns tin alone endure laid ane time annually together with require a fixed commitment.
Online campaigns generate clicks, whereas other channels generate exposure
Budgets cannot endure applied to online campaigns due to constant changes inwards traffic.
Your client's induce is consistently coming together its average daily budget. What should you lot do to maximize your client's budget throughout all hours of the day?
Increase the maximum cost–per–click (CPC) bid
Pause the induce to halt showing ads together with accruing costs
Lower the daily budget amount
Change the nurture delivery method from "Accelerated" to "Standard"
If you'd similar your ads to present on for sure sites across the Internet, you lot tin add together these websites as:
Audiences
Topics
Placements
Keywords
Which client would you lot propose to advertise on the Search Network?
Suzy, who wants to hit people browsing move websites nigh China
Jim, who wants to hit people on social networks interested inwards poetry
Carol, who wants to hit people watching YouTube videos
Bill, who wants to hit people looking for plumbing services
An advertiser wants to increment the Quality Score of a low–performing keyword. Which approach would you lot recommend?
Set an nurture grouping bid adjustment of +20% for that keyword
Modify the nurture associated amongst that keyword to at nowadays to a highly-relevant landing page
Delete the keyword together with purpose Keyword Planner to uncovering to a greater extent than relevant keywords
Delete the keyword together with add together a synonym of the keyword to the campaign
How do cost-per-click (CPC) ads compete amongst cost-per-thousand impressions (CPM) ads on the Display Network?
Ads using CPC bids are non allowed to compete on the Display Network
CPM bids are effectively converted to CPC bids
CPC bids are effectively converted to CPM bids
CPC together with CPM bids alone compete against bids of the same type
Which of the next items is non a factor of Quality Score?
Ad relevance
Expected clickthrough charge per unit of measurement (CTR)
Maximum cost–per–click (max. CPC) bid
Landing page experience
Your client gets to a greater extent than conversions from ads that appear to people inwards Tokyo. What actions should you lot take hold to travail together with increment the discover of conversions for this client?
Create a separate nurture grouping to target ads together with bids for Tokyo
Refine where your ads present past times adding the keyword "Tokyo"
Use the user location study to empathise if people who click your ads are located inwards Tokyo
Use a location bid adjustment to increment bids for customers inwards Tokyo
Which ii bidding strategies tin boost create awareness together with recognition? (Choose 2)
Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)
Your client wants to improve her nurture position. What would you lot recommend?
Improve the nurture character together with increment bid amount
Improve Quality Score together with decrease bid amount
Make the nurture headline longer together with to a greater extent than descriptive
Add to a greater extent than keywords together with increment daily budget
What's ane do goodness of creating multiple nurture groups?
You tin respite specific keywords if they're non performing well
You tin respite upwards keywords together with ads into related themes
You tin laid dissimilar budgets for each nurture group
You tin target specific nurture groups into diverse Google networks
Paige's Pet Store is deciding on keywords for a novel Google Ads campaign. How should Paige laid upwards her Google Ads keywords?
Use the Keyword Planner to come upwards up amongst keyword ideas for Display Network campaigns.
Use negative keywords for terms that are related to pets together with animals.
Use full general keywords to hit a specific audience.
Bundle similar keywords together inwards ane nurture grouping based on mutual themes.
You signed iii novel clients, each amongst an existing Google Ads account. What's the best way to deal these accounts?
Pause your clients’ campaigns together with recreate them inwards your Google Ads director account
Link the client accounts to your Google Ads director account
Use your clients’ sign–in information to access together with deal the accounts
Consolidate the iii accounts into a novel Google Ads trouble organization human relationship you lot create
How are negative keywords dissimilar from other keywords?
They tin increment your costs.
They tin alone endure used for ads on the Display Network.
They preclude your nurture from showing for search terms that you lot don't want.
They create your nurture appear for search terms that you lot don't want.
How are rich media ads dissimilar from other nurture formats?
They are a type of text ad
They are static icon ads
They are ads amongst animation or other types of motion
They are displayed on the Search Network
H5N1 client wants to promote her novel mobile app past times showing her ads inwards other mobile apps. How tin Google Ads aid accomplish her goal?
Google’s Display Network includes many mobile apps where she could present her ad
She tin purpose keywords similar "mobile app" to target people who are to a greater extent than probable to download her app
She tin purpose mobile app extensions to hit users inwards apps
Google's Search Network volition aid her target people who are to a greater extent than probable to download her app
An advertiser wants to know if Shopping ads volition appear on YouTube. What should you lot order her?
Shopping Ads tin alone appear on Google.com
Shopping ads tin alone present on pre-roll video ads on YouTube
Shopping Ads tin alone appear on retail websites.
Shopping ads tin appear on Google Search partner websites similar YouTube
Why should you lot link your client’s Google Ads trouble organization human relationship to Search Console?
See which campaigns take hold the biggest changes inwards clicks, costs, together with conversions
See how often your ads rank higher inwards search results than those of other advertisers participating inwards the same auction
See how your ads performed when triggered past times actual searches
See if people hit your client’s website via ads or organic search results
What is the Google Network?
H5N1 network of partner websites that volition present your ad.
The term that embodies all of the places where your nurture tin appear.
H5N1 network of hardware devices, including chromebooks together with android phones where your nurture tin appear.
The collective term for Google's professional person back upwards staff that tin reply your Google Ads questions 24/7.
Which targeting alternative tin aid you lot hit people who've previously visited your website?
Remarketing
Interest category targeting
Demographic targeting
Device targeting
An advertiser wants to target people on the Search Network who take hold previously visited their website. What should they do?
They should purpose device targeting
They should purpose placement targeting
They should create remarketing lists for search ads
They should purpose location targeting
Research for a client who owns used machine dealerships shows that people who see his website also see for sure pop machine blogs. Which targeting method would you lot purpose to hit these people?
Placements
Keywords
Remarketing
Topics
By monitoring nurture induce performance, an advertiser may obtain the information needed to:
compare induce functioning to that of other advertisers
create separate Google Ads accounts for low-performing keywords
determine if campaigns are coming together overall marketing together with conversion goals
create duplicate nurture groups amongst identical keywords together with dissimilar nurture variations
Conversion tracking helps you lot improve the render on investment (ROI) from your online advertising because it:
focuses on getting customers to consummate an online purchase
automatically gives you lot personal details nigh the people who convert
shows you lot which ads atomic number 82 to client actions that take hold value for your business
measures trends relating to the search terms people take hold used earlier seeing your ad
Your client is interested inwards switching from TV, print, together with radio advertising. What are the render on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
Online advertising is ever less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising commonly lets you lot laid your budget ane time a calendar month at a fixed amount
Traditional media generates exposure, but online advertising campaigns tin guarantee sales
Traditional media is non ever measurable, but online campaigns are highly measurable together with you lot tin analyze your click data
In add-on to how much the advertiser volition pay, which ii factors are decided past times the Google Ads auction? (Choose 2).
How chop-chop your landing page volition charge ane time a user clicks on the ad
The ad's seat on the page
The pattern of the ad, including font together with color
Whether or non the nurture genuinely shows
Negative keywords tin aid advertisers meliorate target their ads by:
reducing their campaign's daily budget recommendations
raising the average seat of their ads
reducing the discover of irrelevant clicks
increasing the discover of relevant Display Network placements
All other things existence equal, if you've laid a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, together with if the adjacent most competitive bid is USD $0.50 for the same nurture position, what is the actual amount you'd pay for that click?
$0.51
$1
$0.50
$1.01
Your novel client's Google Ads trouble organization human relationship has ane induce amongst ane nurture grouping that contains a listing of hundreds of keywords. Which best exercise should you lot follow when re–organizing this client's keywords?
Remove one-half of the keywords from the nurture group
Create novel nurture groups amongst related keywords grouped together
Create novel nurture groups amongst several keyword fit types
Create ane nurture grouping for every v keywords
Anne–Marie’s trouble organization finish is to generate online sales of her handmade purses. Her Google Ads costs are $100 per calendar week together with she wants to know if her advertising investment is paying off. What additional information do you lot demand inwards social club to calculate her render on investment (ROI)?
How many times her ads take hold been viewed together with clicked on
Number of clicks on her ads together with revenue they generated
Number of clicks on her ads together with costs to make her purses
Costs to make her purses together with revenue generated from her ads
While instruction a novel trouble organization human relationship director how to construct a Search campaign, you lot order her that she should grouping similar keywords together inwards an nurture grouping because it volition allow her to:
create a dissimilar nurture for each keyword
create multiple ads for each keyword
create ads that are relevant to all keywords
alone create ane nurture that's relevant to all keywords
You tin win a higher nurture seat inwards the auction amongst a lower cost–per–click (CPC) bid by:
creating ads that include terms or phrases people are searching for
creating ads that link to a generic landing page
creating high–quality ads together with landing pages
All of the listed answers
Maria noticed final calendar month that her nurture often showed upwards beside a competitor's nurture for the same search terms. How tin Maria empathise how her functioning compares to that of other advertisers?
Use the Search terms study to regard the terms people were searching for when her nurture was shown.
Use the Auction insights study to present how often her ads rank higher inwards search results than those of other advertisers.
Use the paid & organic study to regard how often her website pages are showing inwards Google’s costless organic search results.
Track the clicks together with clickthrough charge per unit of measurement (CTR) of her nurture campaign.
Which targeting alternative should an advertiser purpose when trying to hit 25-30 twelvemonth quondam males?
Demographic targeting
Interest category targeting
Contextual targeting
Keyword targeting
What study tin aid you lot seat opportunities to improve your keywords together with ads?
Time division report
Search terms report
Auction insights report
Paid & organic report
Which ii metrics aid present you lot how many people flora your nurture compelling plenty to genuinely click on it together with see your website? (Choose 2)
Clicks
Clickthrough charge per unit of measurement (CTR)
Impressions
Search terms
How are manual extensions dissimilar from automatic extensions?
Manual extensions require you lot to create total out additional information. Automatic extensions do not.
Manual extensions terms to a greater extent than than automatic extensions
There is alone ane type of manual extension but many types of automatic extensions
Automatic extensions require setup. Manual extensions do not.
You would select to advertise on the Display Network if you lot wanted to:
present ads on Google Maps
present ads to people on non-Google search sites
present ads on websites related to your business
present ads on Google Shopping
One of your clients wants to know why a induce went over the specified daily budget several days inwards a row. What would you lot explicate to your client nigh how the Google Ads organization works?
Due to changes inwards traffic, Google Ads allows upwards to 20% to a greater extent than impressions inwards a solar daytime than the budget specifies
To present an nurture to a greater extent than often, Google Ads charges to a greater extent than than the average daily budget amount multiplied past times 30.4
Google Ads automatically increases the maximum cost–per–click (CPC) bid to present an nurture higher inwards Google search results
Due to changes inwards traffic, your total daily terms mightiness endure upwards to 2 times your average daily budget. However, amongst all Google Ads campaigns you lot won't endure charged to a greater extent than than your average daily budget multiplied past times the average discover of days inwards a calendar month (30.4)
If you lot bid $2 for a click together with the adjacent highest bid is $1.25, how much volition you lot pay?
$2
$1.24
$1
$1.26
Which of these metrics is peculiarly of import to clients who are running a branding campaign?
Phone telephone outcry upwards conversions
Average cost–per–click (avg. CPC)
Clickthrough charge per unit of measurement (CTR)
Impressions
When edifice a keyword listing for a Display Network campaign, you lot should do which of the following:
purpose agressive targeting to seat novel keywords
include keywords that are related to the websites your customers visit
alone purpose Keyword Planner to seat novel keywords
alone include exact fit keywords
In social club to appeal to customers on mobile devices, it's of import to:
Send users to a mobile–friendly landing page
Send users to a video–based landing page
Avoid using nurture extensions
Include your telephone discover every bit your display URL
If you lot desire to at nowadays people to specific pages on your website from your ad, you lot tin create an nurture that uses:
location extensions
advertisement extensions
callout extensions
sitelink extensions
When setting upwards a Search Network induce for a client, you lot desire her nurture to acquire every bit many clicks every bit possible inside her budget. Which bid strategy should you lot purpose to hit this goal?
Maximize Clicks
Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Manual cost-per-click (CPC)
Which nurture extension would you lot purpose for an advertiser who has a chain of local restaurants?
Sitelink extensions
Promotion extensions
Seller ratings
Location extensions
You desire to generate leads amongst your Google Ads induce past times encouraging people to create total out an involvement cast on your website. What do you lot demand to know to mensurate render on investment (ROI) for this campaign?
The discover of clicks your nurture received divided past times the discover of times it showed
How much you’ve spent on the induce compared to the value of leads generated
You can’t calculate render on investment for campaigns that are focused on online leads
The percent of budget spent compared to how many forms were completed
Higher Quality Scores typically resultant in:
lower costs only
meliorate nurture positions only
higher costs together with meliorate nurture positions
lower costs together with meliorate nurture positions
What bidding strategy should you lot purpose to maximize the discover of visitors to your website?
Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-click (CPC)
Cost-per-acquisition (CPA)
Which delivery type shows your ads at an fifty-fifty stair throughout the day?
Delayed delivery
Optimized delivery
Standard delivery
Accelerated delivery
Your nurture tin present on the Search Network when someone searches for terms that are similar to your:
website
placements
keywords
nurture text
Google Analytics tin aid you lot larn to a greater extent than nigh the behaviour of your client's customers because it shows you lot how:
they perceive her products
they interact amongst her website
probable they are to go a regular customer
probable they are to click her ads
Donna sells t–shirts featuring vintage album covers. She wants people searching for odd t–shirts to uncovering her website, but she also thinks people interested inwards music mightiness create a purchase. What induce type would you lot recommend?
“Display Network”
“Search Network”
“Search Network amongst Display Opt-in”
“Video”
H5N1 client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you lot include inwards this client's keyword listing to aid hit their goal?
Generic terms nigh running together with running shoes
Specific terms nigh the shoe create together with model your client is selling
Specific terms nigh the benefits of running
Generic terms nigh dissimilar types of women's shoes
You sell autographed sports memorabilia together with desire to hit people interested inwards sports. What's ane do goodness of promoting your products amongst an Ads inwards Mobile Apps induce on the Display Network?
It lets people who regard your nurture acquire directions to your store on Google Maps
It encourages people using mobile devices to install your app
It allows you lot to present your nurture on app categories that you lot choose
It directs people to your online store to buy your products
Let's tell your cost-per-click is $0.05 on average together with you lot desire roughly 200 clicks per 127 day. What should you lot laid every bit your daily budget?
$10
$25
$5
$2.50
The testify take hold 100 questions
The passing score of the testify is 80%.
The certification is validity menses of 12 months
The Exam contains 65 questions. You take hold xc minutes to reply them. But at that topographic point are 128 possible dissimilar questions you lot could acquire during AdWords Fundamentals Assessment Exam. This way that every fourth dimension you lot take hold an exam, you lot randomly acquire 65 questions out of 127.
When people search for your client's spotter repair business, they purpose really specific terms similar "vintage spotter repairs". To present your ads for these searches, you'll desire to use:
Broad fit keywords
Exact fit keywords
Negative match
Phrase fit keywords
Which bid strategy should Sara purpose if her finish is to acquire to a greater extent than people to telephone outcry upwards her local catering business?
Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)
Julian wants to hit potential customers based on the type of device they're using, but he doesn't know how his induce performs on dissimilar devices. How tin Julian uncovering meaningful information that volition aid him determine which devices to target?
Segment his induce statistics past times device
Set upwards an experiment to testify which device he should target
Create multiple nurture groups that target dissimilar devices, together with monitor the results
Create multiple campaigns that target dissimilar devices, together with monitor the results
An advertiser wants to create ads that target potential customers inwards California. Which targeting method should this advertiser purpose to target these customers?
Device targeting
Keyword targeting
Audience targeting
Location targeting
Which statistic indicates how often a click has led to a conversion?
Conversion rate
Cost-per-thousand impressions (CPM)
Clickthrough charge per unit of measurement (CTR)
Cost–per–conversion
Blake is focused on branding together with is to a greater extent than interested inwards his ads existence viewed than inwards generating clicks. Which of these features would non endure a adept fit for him?
Cost–per–thousand–impressions (CPM) bidding
Placement targeting
Reach together with frequency data
Call extensions
An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should endure most of import for this advertiser when deciding keyword bids?
The turn a profit derived from a paid click
The bids of the adjacent closest advertiser
The average turn a profit per conversion
The Quality Score of the keyword
An e-commerce client wants her induce to endure to a greater extent than profitable. After calculating this client's total profits from Google Ads, what tin you lot do to start maximizing results for profit?
Test alone ane version of your nurture text
Lower the cost-per-click (CPC) bids together with increment the budget
Delete keywords that are generating the most clicks
Test dissimilar cost-per-click (CPC) bids
When creating a keyword listing using broad match, why should you lot acquire out out misspellings together with plural forms of keywords?
Broad fit alone includes the exact words together with phrases a user searches for
Your keyword listing would endure disapproved based on Google's advertising policies
Google Ads alone shows an nurture for keywords amongst proper spelling together with plural forms
Google Ads tin automatically include these variations for you
Which is the best bidding alternative for an advertiser who wants to drive to a greater extent than clicks from mobile devices?
Target cost-per-acquisition (CPA)
Mobile bid adjustments
Target search page location
Target render on nurture pass (ROAS)
How would you lot recommend that William laid his budget if he wants to pass U.S. $608 per calendar month on his campaign?
Set a daily budget of $20 for the advertiser's campaign
Set a bid of $20 for the advertiser's campaign
Set a bid of $20 per nurture group
Set a daily budget of $20 for the advertiser's account
H5N1 conversion is:
When someone reaches your landing page later clicking your nurture or video
By Definition when someone makes a buy later clicking on your ad
Any interaction amongst your nurture that tin endure measured, similar watching a video for a for sure length of time
An activeness defined every bit valuable to your trouble organization that someone takes later clicking on your ad
Your client noticed that his nurture was disapproved for editorial reasons. Why is it of import for him to empathise together with abide past times Google’s advertising policies?
Google Ads policies tin aid spider web users distinguish betwixt ads together with search results
Google Ads policies tin go along disapproved ads together with websites out of organic search results
Google Ads policies tin aid go along nurture costs depression together with affordable for advertisers
Google Ads policies tin aid ensure ads are useful, varied, relevant, together with rubber for spider web users
When reviewing the Search terms study for ane of your client's campaigns, you lot notice several terms that aren't relevant to what they're advertising. How tin you lot purpose this information when refining the campaign's keywords?
Add the terms every bit keywords
Add the terms every bit negative keywords
Add the terms every bit exact fit keywords
Add the terms every bit phrase fit keywords
How tin you lot regard if people are searching for your client's services during the early on morning time together with eventide hours?
Segment functioning statistics past times time
Monitor hit together with frequency data
Run a Search terms report
Run a keyword diagnosis
Tony travels frequently. He needs to endure able to create changes to his Google Ads trouble organization human relationship spell he’s offline, together with hence he downloads AdWords Editor. Using AdWords Editor, Tony tin do all of the next except:
Manage, edit, together with stance multiple accounts at the same time
Refresh information to reverberate the latest statistics on his cost–per–click (CPC) campaign
Copy or displace items betwixt nurture groups together with campaigns
Undo together with redo multiple changes spell editing his campaigns
An advertiser wants to hit the top seat inwards paid search results. Which recommendations would improve the likelihood of the advertiser's nurture showing inwards the top position?
Improve Quality Score together with increment cost-per-click (CPC) bid
Improve Quality Score together with decrease cost-per-click (CPC) bid
Decrease cost-per-click (CPC) bid together with decrease daily budget
Decrease cost-per-click (CPC) bid together with increment daily budget
Belinda’s boutique only started carrying iii novel designer labels. She wants to present an icon nurture announcing the novel collections to people who are browsing websites nigh designer clothing. Which induce type is a adept fit?
“Search Network”
“Search Network amongst Display opt-in”
“Display Network”
”Shopping”
Which is a do goodness of advertising online?
Reach people who are probable interested inwards what you're advertising
Make coin past times showing ads on your website
Increase your seat inwards organic search results
Automatically collect information nigh potential customers
When choosing a maximum cost–per–click (max. CPC) bid, you lot should consider the amount that you lot create from a buy because you lot desire to laid a bid amount that's:
based on how much your production is worth
the same amount every bit the revenue generated past times your product
the same amount every bit the turn a profit generated past times your product
50% of how much your production is worth
Mary's induce consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Increase her daily budget
Change the nurture delivery method from "Standard" to "Accelerated"
Change the nurture delivery method from "Accelerated" to "Standard"
Segment her induce functioning past times fourth dimension of day
Which is a do goodness of advertising online amongst Google Ads?
Advertisers tin select how much they pass together with alone pay when someone clicks their ad
Advertisers tin take hold ads automatically translated into dissimilar languages
Advertisers tin pay to ever present their nurture inwards a higher seat the organic search results
Advertisers pay the same amount every fourth dimension someone clicks their ad
Caleb owns a music store together with is creating an nurture grouping for musical musical instrument rentals. What would endure the most appropriate landing page for his ad?
His homepage, amongst links to musical instrument sales, rentals, together with music lessons
H5N1 page amongst information on music lessons together with a contact form
H5N1 page amongst information on musical instrument rentals together with a contact form
H5N1 page amongst a broad pick of instruments for sale
What bidding strategy should Tracy, a pizzeria owner, purpose to acquire to a greater extent than people to telephone outcry upwards her business?
Cost-per-click (CPC)
Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Using the paid & organic study for her move website, Karen noticed a relatively high organic clicks/query charge per unit of measurement for the search query “Hawaii vacations." What does this mean?
Karen’s average organic seat is higher than other advertisers’, but her average nurture seat is lower than other advertisers’
People who regard Karen’s site inwards relevant organic search results often click through to her site
Karen’s ads often present below her organic results for the search query
Karen’s ads don’t often present for the search query
Why would an advertiser purpose sitelinks?
To give customers quick access to multiple pages of an advertiser's website
To showcase client reviews amongst high-quality survey data
To present a link that sends people to the app store or starts downloading an app
To permit customers click a push to telephone outcry upwards the business
Which strategy should Giorgio purpose to increment the discover of relevant clicks from his Search Network campaign?
Broaden his keyword listing for ads amongst the lowest clickthrough charge per unit of measurement (CTR)
Increase bids for ads amongst the lowest average seat together with clickthrough charge per unit of measurement (CTR)
Add novel relevant keywords together with take keywords amongst depression clickthrough charge per unit of measurement (CTR)
Increase bids on relevant keywords amongst depression clicks together with clickthrough charge per unit of measurement (CTR)
You tin purpose audience targeting to present your ads to:
specific groups of people, based on their location
specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests
Nadia manages a local gym together with is running an nurture to drive to a greater extent than costless trial memberships. What could she include inwards her nurture text?
H5N1 call-to-action similar "Sign upwards for a costless trial"
H5N1 prominent headline similar “TRIAL MEMBERSHIPS AVAILABLE”
H5N1 call-to-action similar "Visit our gym now"
H5N1 advertisement similar "20% off fitness classes"
What's ane of the chief benefits of using nurture extensions?
Extensions are automated together with hence you lot don't take hold to create your ads
Extensions increment your hit past times showing your nurture on to a greater extent than advertising networks
Extensions ensure a higher clickthrough charge per unit of measurement (CTR) because they create your nurture to a greater extent than prominent
Extensions render additional information to create your ads to a greater extent than relevant to customers
Adam, a bloom store owner, wants to drive telephone calls to his store. Which Google Ads tool should he purpose to runway how many calls resultant from nurture clicks on a mobile phone?
Conversion tracking
Search terms report
Impressions
Reach together with frequency
When someone clicks your ad, the actual amount you're charged volition be:
The minimum needed to concur your nurture position, nether the maximum cost–per–click (max. CPC) limit
The minimum needed to concur your nurture position, but never less than 50% of your maximum cost–per–click (max. CPC) bid
The minimum needed to concur your nurture position, but never to a greater extent than than 120% of your maximum cost–per–click (max. CPC) bid
The minimum needed to concur your nurture seat or 50% of your maximum cost–per–click (max. CPC) bid, whichever is greater
When creating text ads to advertise a client's pocket-size chain of Italian restaurants, what should you lot include inwards the nurture text to arrive compelling to potential customers?
Information nigh Italian nutrient inwards the description
Include call–to–actions, such every bit "Find the nearest location"
An exclamation dot inwards the display URL
Use the same headline together with description every bit other advertisers
Your client wants to increment the discover of people visiting his website. When analyzing the information for his Search campaign, which metric do you lot most desire to improve?
Clickthrough charge per unit of measurement (CTR)
Conversion rate
Impressions
Clicks
You would propose a client that's launching a novel production describe to advertise on the Display Network because she can:
hit people who are interested inwards similar products
hit people who are searching for her products
purpose text ads that encourage people to telephone outcry upwards her business
purpose text ads that encourage people to see her website
Data for your client shows that to a greater extent than estimated total conversions are coming from mobile devices versus computers together with tablets. How tin you lot purpose this information to optimize your client's bidding strategy?
Use target search page location to aid acquire your client's ads to the top of mobile search page results
Set a mobile bid adjustment to decrease bids for searches on computers together with tablets
Set a mobile bid adjustment to increment bids for searches on mobile devices
Use enhanced cost–per–click (ECPC) to increment bids that are probable to resultant inwards conversions from mobile devices
Your nurture tin present to a potential customers when your targeted linguistic communication matches:
the customer's Google interface linguistic communication setting
the customer's operating organization language
the linguistic communication of websites a user visits most often
the customer's browser setting
Every fourth dimension your nurture is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
the expected touching of extensions together with other nurture formats
your historical conversion rate
the search ranking of your website
the daily budget you've set
Target cost-per-acquisition (CPA) bidding tin aid drive conversions past times using your conversion history and:
cost-per-click (CPC) goals to get upwards your bid when a conversion is to a greater extent than likely
cost-per-acquisition (CPA) goals to present the optimal nurture when a conversion is to a greater extent than likely
cost-per-click (CPC) goals to present the optimal nurture when a conversion is to a greater extent than likely
cost-per-acquisition (CPA) goals to get upwards your bid when a conversion is to a greater extent than likely
When reviewing your client's Search Network campaign, you lot notice that an nurture inwards ane of the nurture groups has a lower average position. Which automated bid strategy should you lot purpose to aid improve the seat of these ads?
Target render on nurture pass (ROAS)
Maximize clicks
Target search page location
Enhanced cost-per-click (CPC)
On the Display Network, your nurture is eligible to present on a webpage if your:
landing page matches that webpage's content
keywords fit that webpage's content
nurture text matches that webpage's content
website matches that webpage's content
Cliff only started working amongst a client who has a really disorganized Google Ads account. What’s an effective way for him to get restructuring his client’s account?
Create ane induce for all the products his client offers
Create ane induce amongst a broad pick of keywords
Create campaigns based on the construction of his client’s website
Create multiple campaigns, each amongst a laid of related keywords
What happens every bit a resultant of a search induce consistently coming together its daily budget?
Fewer sites targeted at once
Higher average cost–per–clicks (CPCs)
Missed potential nurture impressions
Accelerated nurture delivery
Sally's Spice Store sells a diverseness of spices together with good for you lot cooking ingredients. Which targeting method should Sally select if she wants her ads to present on websites that focus on health, wellness, together with home-cooking?
Location targeting
Intuitive targeting
Topic targeting
Placement targeting
Which induce type would an advertiser purpose to target users searching on Google.com?
"Search Network amongst Display opt-in"
“Search Network”
“Display Network”
”Video campaign”
What does a high Quality Score indicate?
You take hold been a Google Ads user for a long time.
Your nurture relevance together with landing page are below average.
Your bid is high plenty to take hold your nurture displayed.
Your nurture together with landing page are relevant together with useful to a viewer.
Each induce inwards your Google Ads trouble organization human relationship should take hold a single:
nurture group
trouble organization goal
maximum cost–per–click (max. CPC) bid
landing page
What happens when a induce consistently meets its average daily budget?
Your budget is automatically adjusted
Ads inwards that induce volition present less often than they could
Ads inwards that induce volition halt showing for the ease of the billing cycle
Average cost–per–click (CPC) bids volition endure lowered
Susan's Sporting Goods sells a diverseness of sports equipment together with clothing. How should Susan laid upwards her Google Ads account?
Create ane trouble organization human relationship for Susan's sporting goods. Create ane induce for both equipment together with clothing. Create ane nurture grouping that includes basketballs, lawn tennis rackets, jerseys, together with baseball game hats.
Create ii accounts: ane for equipment together with ane for clothing. Within the equipment account, create a induce for basketballs together with lawn tennis rackets. Within the have on account, create a induce for jerseys together with baseball game hats.
Create an trouble organization human relationship for each production Susan's Sporting Goods sells. In each account, create a unmarried nurture grouping for all equipment together with have on products.
Create ane trouble organization human relationship for Susan's Sporting Goods. Create ii campaigns: ane for equipment together with ane for clothing. Within the equipment campaign, create nurture groups for basketballs together with lawn tennis rackets. Within the have on campaign, create nurture groups for jerseys together with baseball game hats.
How should an advertiser amongst stores inwards both Republic of Republic of India together with Federal Republic of Federal Republic of Germany laid upwards an Google Ads trouble organization human relationship to target users inwards these dissimilar locations?
Create ii separate nurture groups, each targeting ane of these locations.
Create ii separate accounts, ane for each of these locations.
None of the above. Google Ads can't target users inwards specific locations.
Create ii separate campaigns, each targeting ane of these locations.
How much are you lot charged for a click on your Google Ads ad?
You're charged $0.01 for every click
You're charged 10 cents to a greater extent than than the adjacent highest bid.
You're charged the total amount you lot bid.
You're charged alone the minimum amount needed to hold your ad's position.
Tom wants to promote his windshield repair company’s emergency service past times reaching people when they’re searching for help. Which induce type is a adept fit?
"Search Network amongst Display Opt-in”
“Shopping”
“Search Network”
“Display Network”
What value is used to determine whether your nurture volition present on a page and, if so, the ad's position?
Ad Rank
Ad Score
Quality Score
Quality Factor
Clyde wants to get upwards the profile of his trip the calorie-free fantastic toe school. H5N1 “Display Network” induce tin aid him:
pick the most pop keywords for his campaign
present ads on trip the calorie-free fantastic toe websites together with YouTube videos
present ads when someone searches for trip the calorie-free fantastic toe classes
fit his nurture text to what people are searching
Laura runs an online store amongst a large inventory of children's toys together with games. Which nurture format would you lot purpose for Laura's induce to hit people interested inwards purchasing children's games?
Image ads
App advertisement ads
Shopping ads
Sitelink extensions
An advertiser wants to display a text nurture that includes extra details similar the business's location together with telephone number. Which nurture format should the advertiser use?
Ads amongst extensions
Image ads
Shopping ads
Video ads
What's a do goodness of having multiple ads inwards an nurture group?
Google Ads volition automatically fit each nurture to the keywords it's most relevant to
Ads are alone eligible to present at the top of the page if there's to a greater extent than than ane nurture inwards that nurture group
When using optimize for clicks, Google Ads volition automatically rotate your ads together with give the best performing ones a meliorate jeopardy of showing to a greater extent than often
Ads are alone eligible to present nurture extensions if there's to a greater extent than than ane nurture inwards that nurture group
You would select to advertise on the Search Network if you lot wanted to:
select the types of websites where you lot desire your ads to show
hit customers browsing websites related to your business
select from a hit of nurture formats, similar video together with icon ads
hit customers spell they’re searching for your products or services
An advertiser should grouping their campaigns by:
maximum cost–per–click (CPC) bids
discover of nurture groups per campaign
discover of keywords
type of production or service
Which client would you lot propose to purpose radius targeting?
Christopher, who wants to promote his novel production inwards select cities
Denise, whose service tin hit customers inside xxx miles
Luis, whose e–commerce trouble organization delivers nationwide
Mabel, who wants to exclude her ads from for sure cities
Why mightiness you lot purpose the “Search Network campaigns amongst Display opt-in” induce type?
Your video ads tin run on the Search Network
Your ads alone present on the showtime page of search results
You tin pick the exact websites where you lot desire your nurture to show
You tin purpose ane budget to advertise on the Search Network together with Display Network
Your client wants to present ads to people who’ve visited her website before. Which Google Ads characteristic would you lot recommend she use?
Ecommerce tracking
Remarketing
Dynamic Search Ads
Conversion tracking
Data shows that the audience for a client's running shoe store is women ages 35 to 50. How tin you lot optimize this client's Display Network induce based on your research?
Set upwards a remarketing listing to present ads to women who take hold previously visited your client's website
Increase cost–per–click (CPC) bids together with experiment amongst variations of nurture text that includes running tips
Use frequency capping to boundary the discover of times men ages xl to 65 regard your client's ads
Add demographic together with historic menses targeting to present ads to people inwards this audience
Your move agency client is running a really targeted induce to hit people who are visiting Paris on opor-garai together with don't alive inwards France. What would endure an effective way to target this client's customers?
Create a induce amongst ads together with keywords written inwards French
Create a keyword listing amongst the exact fit keyword “Paris” together with negative keyword "France"
Create a induce targeting French together with regions other than Paris
Create a induce targeting Paris together with languages other than French
What changes tin you lot create to the Display Network induce of a client who wants to drive awareness of her natural beauty brand?
Add affinity audiences targeting people interested inwards greenish living together with beauty
Target large metropolitan areas where people are to a greater extent than probable to encounter her product
Increase the daily budget together with add together text ads amongst clear call-to-actions similar "Buy now"
Use a balanced combination of broad-, exact-, together with phrase-matched keywords
H5N1 measure Google Ads text nurture is made upwards of:
headline text, an image, together with description text
headline text together with description text
headline text, a display URL, together with description text
a display URL together with description text
What is the recommended adjacent stair if you lot noticed from the Search terms study that for sure search terms are leading to a high discover of clicks on your ads?
Make for sure relevant search terms are keywords together with conform your bid or nurture text for these keywords
Add search terms that are non leading to many clicks every bit negative keywords
Add sitelinks to your ads to create them fifty-fifty to a greater extent than prominent
Make for sure all of these search terms are included every bit keywords, regardless of relevance
Your client’s induce is getting a lot of clicks, but the conversion charge per unit of measurement is low. Which approach could aid improve your client’s conversion rate?
Make for sure the landing page is closely related to the ad
Increase the average daily budget for the campaign
Increase the cost–per–click (CPC) bid for low–performing keywords
Broaden the listing of keywords to hit to a greater extent than potential customers
You tin purpose Keyword Planner to identify:
webpages where your nurture tin appear based on your keywords
which text ads are performing best based on your keywords
the amount of traffic potential keywords mightiness get
the discover of negative keywords you lot should add
Your client noticed final calendar month that his nurture often showed upwards beside some other advertiser’s nurture for the same search terms. How tin you lot aid your client empathise how he is performing compared to other advertisers?
Use the Auction insights study to present how often his ads rank higher inwards search results than those of other advertisers
Use the Search term study to present which search terms atomic number 82 to the most clicks on his ads
Use the top movers study to present which campaigns take hold seen the biggest alter inwards clicks since final month
Use the paid & organic study to present when his website appears inwards organic search, amongst no associated ads
An advertiser wants to know the minimum amount of coin that she must pass on a Google Ads campaign. What should you lot order her?
$100.00
$5
There is no minimum
$2
Advertising on TV, print, together with radio typically requires a predetermined budget. What key departure amongst online advertising campaigns allow advertisers to invest amongst to a greater extent than flexibility?
Online campaigns are highly measurable together with tin often automate a positive ROI. It tin endure strategic to capture all traffic without a predetermined budget every bit long every bit ROI is positive.
Budgets for online campaigns tin alone endure laid ane time annually together with require a fixed commitment.
Online campaigns generate clicks, whereas other channels generate exposure
Budgets cannot endure applied to online campaigns due to constant changes inwards traffic.
Your client's induce is consistently coming together its average daily budget. What should you lot do to maximize your client's budget throughout all hours of the day?
Increase the maximum cost–per–click (CPC) bid
Pause the induce to halt showing ads together with accruing costs
Lower the daily budget amount
Change the nurture delivery method from "Accelerated" to "Standard"
If you'd similar your ads to present on for sure sites across the Internet, you lot tin add together these websites as:
Audiences
Topics
Placements
Keywords
Which client would you lot propose to advertise on the Search Network?
Suzy, who wants to hit people browsing move websites nigh China
Jim, who wants to hit people on social networks interested inwards poetry
Carol, who wants to hit people watching YouTube videos
Bill, who wants to hit people looking for plumbing services
An advertiser wants to increment the Quality Score of a low–performing keyword. Which approach would you lot recommend?
Set an nurture grouping bid adjustment of +20% for that keyword
Modify the nurture associated amongst that keyword to at nowadays to a highly-relevant landing page
Delete the keyword together with purpose Keyword Planner to uncovering to a greater extent than relevant keywords
Delete the keyword together with add together a synonym of the keyword to the campaign
How do cost-per-click (CPC) ads compete amongst cost-per-thousand impressions (CPM) ads on the Display Network?
Ads using CPC bids are non allowed to compete on the Display Network
CPM bids are effectively converted to CPC bids
CPC bids are effectively converted to CPM bids
CPC together with CPM bids alone compete against bids of the same type
Which of the next items is non a factor of Quality Score?
Ad relevance
Expected clickthrough charge per unit of measurement (CTR)
Maximum cost–per–click (max. CPC) bid
Landing page experience
Your client gets to a greater extent than conversions from ads that appear to people inwards Tokyo. What actions should you lot take hold to travail together with increment the discover of conversions for this client?
Create a separate nurture grouping to target ads together with bids for Tokyo
Refine where your ads present past times adding the keyword "Tokyo"
Use the user location study to empathise if people who click your ads are located inwards Tokyo
Use a location bid adjustment to increment bids for customers inwards Tokyo
Which ii bidding strategies tin boost create awareness together with recognition? (Choose 2)
Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-click (CPC)
Your client wants to improve her nurture position. What would you lot recommend?
Improve the nurture character together with increment bid amount
Improve Quality Score together with decrease bid amount
Make the nurture headline longer together with to a greater extent than descriptive
Add to a greater extent than keywords together with increment daily budget
What's ane do goodness of creating multiple nurture groups?
You tin respite specific keywords if they're non performing well
You tin respite upwards keywords together with ads into related themes
You tin laid dissimilar budgets for each nurture group
You tin target specific nurture groups into diverse Google networks
Paige's Pet Store is deciding on keywords for a novel Google Ads campaign. How should Paige laid upwards her Google Ads keywords?
Use the Keyword Planner to come upwards up amongst keyword ideas for Display Network campaigns.
Use negative keywords for terms that are related to pets together with animals.
Use full general keywords to hit a specific audience.
Bundle similar keywords together inwards ane nurture grouping based on mutual themes.
You signed iii novel clients, each amongst an existing Google Ads account. What's the best way to deal these accounts?
Pause your clients’ campaigns together with recreate them inwards your Google Ads director account
Link the client accounts to your Google Ads director account
Use your clients’ sign–in information to access together with deal the accounts
Consolidate the iii accounts into a novel Google Ads trouble organization human relationship you lot create
How are negative keywords dissimilar from other keywords?
They tin increment your costs.
They tin alone endure used for ads on the Display Network.
They preclude your nurture from showing for search terms that you lot don't want.
They create your nurture appear for search terms that you lot don't want.
How are rich media ads dissimilar from other nurture formats?
They are a type of text ad
They are static icon ads
They are ads amongst animation or other types of motion
They are displayed on the Search Network
H5N1 client wants to promote her novel mobile app past times showing her ads inwards other mobile apps. How tin Google Ads aid accomplish her goal?
Google’s Display Network includes many mobile apps where she could present her ad
She tin purpose keywords similar "mobile app" to target people who are to a greater extent than probable to download her app
She tin purpose mobile app extensions to hit users inwards apps
Google's Search Network volition aid her target people who are to a greater extent than probable to download her app
An advertiser wants to know if Shopping ads volition appear on YouTube. What should you lot order her?
Shopping Ads tin alone appear on Google.com
Shopping ads tin alone present on pre-roll video ads on YouTube
Shopping Ads tin alone appear on retail websites.
Shopping ads tin appear on Google Search partner websites similar YouTube
Why should you lot link your client’s Google Ads trouble organization human relationship to Search Console?
See which campaigns take hold the biggest changes inwards clicks, costs, together with conversions
See how often your ads rank higher inwards search results than those of other advertisers participating inwards the same auction
See how your ads performed when triggered past times actual searches
See if people hit your client’s website via ads or organic search results
What is the Google Network?
H5N1 network of partner websites that volition present your ad.
The term that embodies all of the places where your nurture tin appear.
H5N1 network of hardware devices, including chromebooks together with android phones where your nurture tin appear.
The collective term for Google's professional person back upwards staff that tin reply your Google Ads questions 24/7.
Which targeting alternative tin aid you lot hit people who've previously visited your website?
Remarketing
Interest category targeting
Demographic targeting
Device targeting
An advertiser wants to target people on the Search Network who take hold previously visited their website. What should they do?
They should purpose device targeting
They should purpose placement targeting
They should create remarketing lists for search ads
They should purpose location targeting
Research for a client who owns used machine dealerships shows that people who see his website also see for sure pop machine blogs. Which targeting method would you lot purpose to hit these people?
Placements
Keywords
Remarketing
Topics
By monitoring nurture induce performance, an advertiser may obtain the information needed to:
compare induce functioning to that of other advertisers
create separate Google Ads accounts for low-performing keywords
determine if campaigns are coming together overall marketing together with conversion goals
create duplicate nurture groups amongst identical keywords together with dissimilar nurture variations
Conversion tracking helps you lot improve the render on investment (ROI) from your online advertising because it:
focuses on getting customers to consummate an online purchase
automatically gives you lot personal details nigh the people who convert
shows you lot which ads atomic number 82 to client actions that take hold value for your business
measures trends relating to the search terms people take hold used earlier seeing your ad
Your client is interested inwards switching from TV, print, together with radio advertising. What are the render on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
Online advertising is ever less expensive than traditional media
Traditional media typically requires a predetermined quarterly budget, but online advertising commonly lets you lot laid your budget ane time a calendar month at a fixed amount
Traditional media generates exposure, but online advertising campaigns tin guarantee sales
Traditional media is non ever measurable, but online campaigns are highly measurable together with you lot tin analyze your click data
In add-on to how much the advertiser volition pay, which ii factors are decided past times the Google Ads auction? (Choose 2).
How chop-chop your landing page volition charge ane time a user clicks on the ad
The ad's seat on the page
The pattern of the ad, including font together with color
Whether or non the nurture genuinely shows
Negative keywords tin aid advertisers meliorate target their ads by:
reducing their campaign's daily budget recommendations
raising the average seat of their ads
reducing the discover of irrelevant clicks
increasing the discover of relevant Display Network placements
All other things existence equal, if you've laid a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, together with if the adjacent most competitive bid is USD $0.50 for the same nurture position, what is the actual amount you'd pay for that click?
$0.51
$1
$0.50
$1.01
Your novel client's Google Ads trouble organization human relationship has ane induce amongst ane nurture grouping that contains a listing of hundreds of keywords. Which best exercise should you lot follow when re–organizing this client's keywords?
Remove one-half of the keywords from the nurture group
Create novel nurture groups amongst related keywords grouped together
Create novel nurture groups amongst several keyword fit types
Create ane nurture grouping for every v keywords
Anne–Marie’s trouble organization finish is to generate online sales of her handmade purses. Her Google Ads costs are $100 per calendar week together with she wants to know if her advertising investment is paying off. What additional information do you lot demand inwards social club to calculate her render on investment (ROI)?
How many times her ads take hold been viewed together with clicked on
Number of clicks on her ads together with revenue they generated
Number of clicks on her ads together with costs to make her purses
Costs to make her purses together with revenue generated from her ads
While instruction a novel trouble organization human relationship director how to construct a Search campaign, you lot order her that she should grouping similar keywords together inwards an nurture grouping because it volition allow her to:
create a dissimilar nurture for each keyword
create multiple ads for each keyword
create ads that are relevant to all keywords
alone create ane nurture that's relevant to all keywords
You tin win a higher nurture seat inwards the auction amongst a lower cost–per–click (CPC) bid by:
creating ads that include terms or phrases people are searching for
creating ads that link to a generic landing page
creating high–quality ads together with landing pages
All of the listed answers
Maria noticed final calendar month that her nurture often showed upwards beside a competitor's nurture for the same search terms. How tin Maria empathise how her functioning compares to that of other advertisers?
Use the Search terms study to regard the terms people were searching for when her nurture was shown.
Use the Auction insights study to present how often her ads rank higher inwards search results than those of other advertisers.
Use the paid & organic study to regard how often her website pages are showing inwards Google’s costless organic search results.
Track the clicks together with clickthrough charge per unit of measurement (CTR) of her nurture campaign.
Which targeting alternative should an advertiser purpose when trying to hit 25-30 twelvemonth quondam males?
Demographic targeting
Interest category targeting
Contextual targeting
Keyword targeting
What study tin aid you lot seat opportunities to improve your keywords together with ads?
Time division report
Search terms report
Auction insights report
Paid & organic report
Which ii metrics aid present you lot how many people flora your nurture compelling plenty to genuinely click on it together with see your website? (Choose 2)
Clicks
Clickthrough charge per unit of measurement (CTR)
Impressions
Search terms
How are manual extensions dissimilar from automatic extensions?
Manual extensions require you lot to create total out additional information. Automatic extensions do not.
Manual extensions terms to a greater extent than than automatic extensions
There is alone ane type of manual extension but many types of automatic extensions
Automatic extensions require setup. Manual extensions do not.
You would select to advertise on the Display Network if you lot wanted to:
present ads on Google Maps
present ads to people on non-Google search sites
present ads on websites related to your business
present ads on Google Shopping
One of your clients wants to know why a induce went over the specified daily budget several days inwards a row. What would you lot explicate to your client nigh how the Google Ads organization works?
Due to changes inwards traffic, Google Ads allows upwards to 20% to a greater extent than impressions inwards a solar daytime than the budget specifies
To present an nurture to a greater extent than often, Google Ads charges to a greater extent than than the average daily budget amount multiplied past times 30.4
Google Ads automatically increases the maximum cost–per–click (CPC) bid to present an nurture higher inwards Google search results
Due to changes inwards traffic, your total daily terms mightiness endure upwards to 2 times your average daily budget. However, amongst all Google Ads campaigns you lot won't endure charged to a greater extent than than your average daily budget multiplied past times the average discover of days inwards a calendar month (30.4)
If you lot bid $2 for a click together with the adjacent highest bid is $1.25, how much volition you lot pay?
$2
$1.24
$1
$1.26
Which of these metrics is peculiarly of import to clients who are running a branding campaign?
Phone telephone outcry upwards conversions
Average cost–per–click (avg. CPC)
Clickthrough charge per unit of measurement (CTR)
Impressions
When edifice a keyword listing for a Display Network campaign, you lot should do which of the following:
purpose agressive targeting to seat novel keywords
include keywords that are related to the websites your customers visit
alone purpose Keyword Planner to seat novel keywords
alone include exact fit keywords
In social club to appeal to customers on mobile devices, it's of import to:
Send users to a mobile–friendly landing page
Send users to a video–based landing page
Avoid using nurture extensions
Include your telephone discover every bit your display URL
If you lot desire to at nowadays people to specific pages on your website from your ad, you lot tin create an nurture that uses:
location extensions
advertisement extensions
callout extensions
sitelink extensions
When setting upwards a Search Network induce for a client, you lot desire her nurture to acquire every bit many clicks every bit possible inside her budget. Which bid strategy should you lot purpose to hit this goal?
Maximize Clicks
Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Manual cost-per-click (CPC)
Which nurture extension would you lot purpose for an advertiser who has a chain of local restaurants?
Sitelink extensions
Promotion extensions
Seller ratings
Location extensions
You desire to generate leads amongst your Google Ads induce past times encouraging people to create total out an involvement cast on your website. What do you lot demand to know to mensurate render on investment (ROI) for this campaign?
The discover of clicks your nurture received divided past times the discover of times it showed
How much you’ve spent on the induce compared to the value of leads generated
You can’t calculate render on investment for campaigns that are focused on online leads
The percent of budget spent compared to how many forms were completed
Higher Quality Scores typically resultant in:
lower costs only
meliorate nurture positions only
higher costs together with meliorate nurture positions
lower costs together with meliorate nurture positions
What bidding strategy should you lot purpose to maximize the discover of visitors to your website?
Cost-per-view (CPV)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-click (CPC)
Cost-per-acquisition (CPA)
Which delivery type shows your ads at an fifty-fifty stair throughout the day?
Delayed delivery
Optimized delivery
Standard delivery
Accelerated delivery
Your nurture tin present on the Search Network when someone searches for terms that are similar to your:
website
placements
keywords
nurture text
Google Analytics tin aid you lot larn to a greater extent than nigh the behaviour of your client's customers because it shows you lot how:
they perceive her products
they interact amongst her website
probable they are to go a regular customer
probable they are to click her ads
Donna sells t–shirts featuring vintage album covers. She wants people searching for odd t–shirts to uncovering her website, but she also thinks people interested inwards music mightiness create a purchase. What induce type would you lot recommend?
“Display Network”
“Search Network”
“Search Network amongst Display Opt-in”
“Video”
H5N1 client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you lot include inwards this client's keyword listing to aid hit their goal?
Generic terms nigh running together with running shoes
Specific terms nigh the shoe create together with model your client is selling
Specific terms nigh the benefits of running
Generic terms nigh dissimilar types of women's shoes
You sell autographed sports memorabilia together with desire to hit people interested inwards sports. What's ane do goodness of promoting your products amongst an Ads inwards Mobile Apps induce on the Display Network?
It lets people who regard your nurture acquire directions to your store on Google Maps
It encourages people using mobile devices to install your app
It allows you lot to present your nurture on app categories that you lot choose
It directs people to your online store to buy your products
Let's tell your cost-per-click is $0.05 on average together with you lot desire roughly 200 clicks per 127 day. What should you lot laid every bit your daily budget?
$10
$25
$5
$2.50
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